Trudi Charest is a seasoned professional in the eye care industry, with a lifetime of experience and a passion for paying it forward. She is set to be a keynote speaker at the Ira Rourke and is excited about the new concept in the industry, spearheaded by eyewear designer Stephen Fournier and business guru Charlene Nichols.
Together, they discussed the significance of personal and business digital branding in the optical industry and the exciting developments in the upcoming Eyewear Artwalk event. Get ready to uncover valuable insights and actionable strategies to enhance your business's profitability and visibility in the digital space.
Key Takeaways:
- Embrace personal branding.
- Utilize digital channels.
- Evolve with the digital age.
Connect with Trudi Charest:
LinkedIn: https://www.linkedin.com/in/trudicharest/
Website: https://thedigitalsalesrep.com/
Eyewear Artwalk: https://www.eyewearartwalk.com/
Timestamps
00:00 Eyewear Artwalk: immersive, local, unique event experience.
05:37 Specializes in digital branding for ECPs.
07:25 Personal story connects digital & patient care evolution.
11:06 Book on personal branding and digital outreach.
14:31 Book discusses successful digital marketing through 4 channels.
19:26 Teaching concepts of book to sales reps.
23:35 Optometrists not optimizing LinkedIn, impacting appointments.
27:05 Camera presence creates your personal brand identity.
29:18 Millennials influenced by social media, branding important.
31:40 Sharing personal stories fosters brand connection and relatability.
37:23 Engaging discussion highlights key actionable advice.
37:59 Thank you for listening to Optometry Profits.
Talk with Peter Precht: www.eyecclearly.com
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