Optometry Unleashed
Discover the frameworks and strategies that propel independent optometry trailblazers to the top. From daily routines that optimize productivity to time management hacks, we leave no stone unturned to distill the essence of their success. Step behind the scenes and gain exclusive insights into the tools they utilize to enhance patient care, revolutionize their practices, and shape the future of optometry. Whether you're an aspiring optometrist, a seasoned practitioner, or simply fascinated by the world of eye care, this podcast is your guide to unleash the keys to success.
Episodes
Join optical training expert Joyce VanRooyen as she shares practical wisdom from her 35-year career in the industry. Discover how to transform frame selection into an unforgettable patient experience, implement training that actually works, and keep patients loyal to your practice. Joyce also gives her hot take on why we should drop the term “staff” and the key to competing with corporate chains (hint: it’s not pricing)!
[00:02:25] ...
Dr. Trevor Miranda sits down with Dr. Ritesh Patel, voted one of Toronto’s top optometrists, to explore what it takes to build a modern, patient-first optometry practice. From an unexpected opportunity with the Cincinnati Bengals to being the first to pioneer LipiFlow in North America, Dr. Patel’s career has been marked by seizing the right moments, staying on top of the latest technology, and thinking outside the box to design mem...
What if the biggest opportunity for your optometry practice isn’t just in what your patients see—but in what they hear? In this episode, Dr. Trevor Miranda sits down with his brother, Dr. Terence Miranda, to explore the synergies between optometry and audiology. They dive into why integrating hearing care into your clinic is a game-changer, how to make it work financially, and the surprising ways vision and hearing impact each othe...
DISCLAIMER: This episode mentions mental illness and sensitive topics such as suicide. Please listen with care.
As healthcare professionals, we spend most of our time focusing on the well-being of others, but how often do we consider our own? In this episode of Optometry Unleashed, Dr. Meenal Agarwal from Uncover Your Eyes with Dr. Meenal speaks candidly about her personal journey with anxiety and the immense pressure optomet...
Dr. Trevor Miranda sits down with leaders from the optical industry to discuss sustainability and its essential role in modern practices. Together with Tammy Gold (Alcon Senior Brand Manager), Enrique Contreras (CooperVision Canada Country Manager), and Jennifer Pate (Johnson & Johnson Vision Senior Manager, National and Key Accounts), they explore the business case for sustainability as a necessity and pr...
Dr. Trevor Miranda sits down with Shawn Kanungo, a globally recognized innovation strategist and best-selling author, for a transformative discussion on the power of innovation in business and healthcare. Together, they delve into how individuals can disrupt the status quo and embrace new ideas that will make their businesses unstoppable in today’s rapidly evolving times.
Timestamps
[00:05:09] Innovation in sports and video games
...In this episode of Optometry Unleashed, Trevor sits down with four-time Olympian and Canada's most decorated triathlete Simon Whitfield for an in-depth conversation spanning the world of sports, business, and personal growth.
Simon offers a fresh perspective on measuring success in both sports and business — not just by achievements, but by prioritizing personal fulfillment. Reflecting on his journey, Simon shares the valuable ...
Ever wondered how to cultivate lasting success in every area of your life? Join Dr. Trevor Miranda in this inspiring conversation with Ravi Tanna, Vice President of Sales at MacuMira. Ravi opens up about the power of choosing a “say yes” mentality, teaching CrossFit workouts for longevity, overcoming mental health challenges after an injury, how his father’s experience inspired his current venture in treating Age-Related Macular De...
In this special live recorded episode, Dr. Trevor Miranda is joined by visionary leaders Steven Haifawi (HOYA Vision Canada), Bryan Rossi (Carl Zeiss Vision Canada Inc.), and Bruce Miles (EssilorLuxottica) as they discuss how innovation in sustainability is transforming the eye care industry and what optometrists can do to stay current and work collectively towards a vibrant future.
Timestamps
[00:03:00] Trivia game
[00:04:56] Esse...
Trudi Charest, “guardian of the optical galaxy” and chief sales officer of CSI Dry Eye Software, breaks down the essentials of leveraging your digital presence to expand your business. As Trudi shares, personal branding isn’t just a sales tactic – it’s a powerful tool that builds trust and attracts meaningful connections.
Trudi and Dr. Trevor Miranda cover the ins and outs of personal branding, becoming trusted advisors online, Lin...
Dr. Abby Jakob is living out her dreams as a successful optometrist and business owner in the heart of her small hometown in Kingsville, Ontario. In this episode, Abby talks about opening her own cold-start practice, leading with courage, letting your personality shine through on social media, and building strong patient relationships. Plus, Abby and Trevor discuss how Neurolens has been a game changer for her patients and strategi...
Myopia is the greatest threat to global eye health today, and its impact is only rising among younger generations. Are you prepared to face this growing epidemic? Dr. Devan Trischuk, a leading expert in myopia management, discusses how our understanding of myopia has evolved over the years, what optometry doctors can do to treat myopia early, and how to work with young families to provide a lifetime of good vision.
Timestamps
...Growth begins with a fundamental question: “Why?” In this episode, Dr. Trevor Miranda and Kevin Wilhelm, founder of Pod Marketing, unpack key strategies that drive successful businesses. They discuss actionable insights for effectively marketing your unique story, creating experiences that attract customers, and cultivating a positive team dynamic that propels businesses forward. Plus, Trevor and Kevin share their daily motivators,...
In this week’s episode, Dr. Trevor Miranda sits down with his daughter Nyah, a second-year optometry student at NECO. They discuss the clinic experience that inspired Nyah’s career path, being determined and resourceful as a student, lessons from varsity field hockey, building up the student optometry community, how doctors can appeal to new grads, and more. Plus, Trevor and Nyah go head-to-head in a father-daughter edition of This...
Dr. Howard Purcell, president of the New England College of Optometry (NECO), joins the conversation to discuss the importance of evolving with the changing world of optometry and building up future leaders. Plus, Dr. Purcell shares his journey from aspiring drummer to optometrist, advice to students entering the field, modernizing accessible education, personal wellness habits, and more.
Timestamps
[00:02:26] Dr. Howard Purc...
Dr. Trevor Miranda welcomes special guest Dr. Mila Ioussifova, owner of South Waterfront Eye Care in Portland, Oregon. Dr. Ioussifova is known for her expertise in holistic eye care and her dedication to treating the whole person. In this conversation, they discuss the connection between diet and dry eye disease, tips for improving gut health, aesthetics services, balancing self-care with work and family, and more.
Timestamps
In this first episode of Optometry Unleashed, Dr. Trevor Miranda sits down with Simon T. Bailey, renowned speaker, success coach, best-selling author, entrepreneur and philanthropist.
Together, they take a deep dive into the key strategies and attitudes you need to be successful in today’s business world. Their conversation explores how to find fulfilment through lifelong growth, building a people-centred work culture, the pow...
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