Outranking the Giants: Building Authority Through SEO With Andrew Laws

Want to start, grow, and monetize your own podcast? Watch ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Podcast Success Secrets⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Welcome to the optYOUmize Podcast where we help entrepreneurs build the business AND life of their dreams. Get tips, tactics, stories, and inspiration from interviews with business and personal development experts and lessons from my own successes and failures so you can make more, work less, and live better. You don't have to go it alone--we're here to support and motivate you, and encourage you to keep going until you reach your goals. Follow optYOUmize Podcast with Brett Ingram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Summary Brett Ingram interviews Andrew Laws, founder of yeseo.io and host of the Business Amplifier podcast. They discuss Andrew's journey into SEO, the importance of amplifying genuine business excellence through SEO, common mistakes entrepreneurs make, and the evolving landscape of digital marketing, especially in relation to AI. Andrew emphasizes the need for authenticity in business practices and the value of providing real solutions to customers. In this conversation, Andrew Laws discusses the evolving landscape of SEO in the context of AI technologies like ChatGPT, emphasizing the importance of maintaining a strong online presence. He provides practical advice for business owners on how to leverage SEO effectively, the significance of building a diverse and curious team, and the value of podcasting as a medium for connection and growth. The discussion also touches on the nature of creativity in business and the importance of authenticity in entrepreneurial endeavors. ⁠Visit https://www.youtube.com/@yeseo-agency for great content and to subscribe to Andrew's Youtube channel Chapters 00:00 Introduction to SEO and Podcasting 02:18 Andrew's Journey into SEO 09:09 Understanding the Value of SEO 13:34 Common SEO Mistakes to Avoid 18:10 The Simplicity of Digital Marketing 21:35 The Future of SEO in the Age of AI 23:23 The Evolving Role of SEO in the Age of AI 27:42 Practical SEO Strategies for Business Owners 31:55 Building a Strong Team for Business Growth 35:17 The Power of Podcasting as a Business Tool 40:00 Creativity in Business and Life 43:25 Key Takeaway: Be Genuine in Business #SEO #podcasting #searchengineoptimization #digitalmarketing #personalgrowth #personaldevelopment #entrepreneurship #optyoumize #brettingram #entrepreneurpodcast #podmatch