March 22, 2023 • 18 mins
Pop the Bubbly! 🍾 Hide Your Chocolate! 🍫 Episode 100 is here!
Can you believe this?
100 Episodes ... 95 amazing stories!
So what does the future hold for this show? What can you expect going forward? How can we reach even more people?
I discuss all of that in this episode!
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Cliff Duvernois (00:09):
Welcome to Ordinary People, Extraordinary Things.
I'm your host, Cliff DuVernois..
Guess what?
This is episode 100.
Breakout the bubbly.
Better hide your chocolatecuz I'm looking for some.
But we finally made itto this major milestone.
You know, I was thinking when Istarted this podcast back in early
(00:31):
2020, I never really dreamed that itwould actually make it to this point.
But I have to admit,I owe this all to you.
To all the people who lend me yourears every single week, to all of you
that have stuck with me over thesepast few turbulent years, and I use
the word turbulent quite lightly.
(00:53):
So thank you.
I really thought about whatcould I do for episode 100.
Usually when you have thesemilestone episodes, know people
online, they'll always recommendthat you should do something.
Like, you know, talking aboutthe best of episodes, right?
Or the most downloaded episodes.
Maybe reflect on the past andthings that you have learned.
(01:15):
The thing is, I've beenthere, I've done that.
So for this episode, I decidedto do something different.
I'm gonna look forward.
I wanna share with you the directionthat all this is going, because things
are actually happening quite quicklyand I'm very happy about all of it.
So let's just do a quick recapto bring us all up to speed.
(01:38):
2022 and 2023, uh, haveactually been very big for me.
A lot of the events that have happenedduring this time, of course, my two
favorite things is all the strategicconnections that I have made, as well
as capturing these amazing storiesfrom these Michiganders who are doing
some pretty extraordinary things.
Now the podcast has been growing.
(01:59):
I've seen the number ofdownloads growing this whole
time, which is absolutely great.
Also getting onto the radio.
That's been a huge boom towhat it is that I'm doing.
Not only does it add to the credibility ofmy mission, but to the actual show itself.
And I really do feel in my heartof hearts, people are getting
(02:21):
what it is that I'm trying to do.
The people in my network, theybelieve, as I believe, which is
awesome, and doors are opening.
Let's talk a littlebit about what's going.
So first off, obviously thisshow is going to continue.
It's gonna be released in podcastform as well as on the radio.
People in my network are constantlyfeeding me people that they know of around
(02:44):
the great state of Michigan that aredoing some pretty extraordinary things.
And I'm grateful for that.
These stories are going to continue.
I won't be do, I won'tbe stopping that at all.
I wish there was a way that Icould do maybe two episodes a
week or three episodes a week.
But right now, one a week is just fine.
So as I continue to capture allof these stories, I'm always
looking for ways to evangelize 'em.
(03:08):
Part of my mission is to, it'sobviously to capture these stories,
but to get them into the ear ofevery Michigander that is out there.
And if people don't like inspiringstories, then they don't have to listen.
So this leads me to the, the next bigthing, so to speak, that the future hold.
And that is speaking engagements.
(03:30):
This has been something that hasbeen rattling around in the back
of my mind for quite a while.
I remember when I saw my first TEDxback in the day, I thought TEDx was just
reserved for, you know, maybe celebritiesor politicians that were out there.
But come to find out just aboutanybody can present on a TEDx stage as
long as you have a compelling topic.
(03:52):
So here I am envisioning myself on stage.
What am I speaking about?
I have no clue.
And that became the big question.
So as I think about beingon stage and presenting and
thinking about what can I do?
It was last, I wanna sayit was last October frame
timeframe, maybe even September.
I was having dinner with Tim and Brad.
(04:13):
They are from the Upper PeninsulaParanormal Research Society.
Right?
If you go back and listento my Halloween episodes.
You will see them on there.
But as we were having dinner, Bradactually said to me, you need to present.
So I didn't think I had much to present.
But what hit me is that I had thiscollection of super powerful stories.
(04:34):
Each one of these interviews, usuallyafterwards, is I sit down and I
write the lessons that I learnedfrom that particular episode.
And of course I've gotall these things saved.
I keep 'em inside of Evernote.
I really don't share 'em because I wantpeople to draw their own conclusions.
Yeah, it was a nice story.
But afterwards, just taking some,a few minutes, just say, okay,
(04:57):
so what was the lesson learned?
What was the point of this?
You know, what did I get from this?
How can I apply this to my life?
That's something I do on a regularbasis, whether I'm reading a book
or listening to a podcast episodeor watching a YouTube video.
Would people be interestedin hearing these stories?
Yeah.
Well, what about my thoughts behind them?
I think so.
And as I said before, people don'twant to hear inspirational stories.
(05:19):
If they don't wanna learn,fine, they don't have to listen.
Now, the great thing about this is thatwhile I'm thinking about these speaking
engagements, I had a few people reachout about doing speaking engagements
to share these amazing stories andthe lessons learned behind them.
How can we apply them in our life?
Another thing that has popped up alongthe way is that I'm a big believer
in meeting people face to face, notonly to do interviews, but actually
(05:45):
have a chance to talk to people thatare out there in person to evangelize
the show, these amazing stories.
And typically when I tell somebodyabout the show, the first thing they
do is they pull out their phone andthey say, what's the name of it?
Because they're always lookingfor good podcasts to listen.
So as I'm recording this episode, I'mactually in negotiation to make my first
(06:09):
speaking engagement, which is really cool.
And from this of course, I have tolook at my library of stories and pick
out the ones that I think would reallyresonate strongly with the audience.
Because here's the deal, I justdon't want to create a presentation.
I want to create the presentation.
(06:31):
I want something that really pops.
That is really awesome.
Something that will blowthe audience's socks off.
If they're going to give me a halfan hour or 45 minutes or an hour of
their time, I wanna make sure thatthey walk away with more than they
thought was absolutely possible.
Something that would inspire these peopleto live their best life, so do something
(06:53):
extraordinary for themselves, or intheir family, or in their community,
whatever they feel called to do.
So I'm actually very excited tosee where this is gonna take me.
If you are an email subscriber, ofcourse you're in the loop on how this
all unfolds, but there's another partof this too that I want to share.
Something else the future isgoing to bring, and that is video.
(07:16):
Now, believe it or not, I'mactually a big believer in video.
They say that a photo isworth a thousand words.
Well then a video must beworth 11 billion words.
Now I do audio.
I do podcast because quitefrankly, it's actually very easily.
I put a couple microphones onthe table, I hit the record
button, and then magic happens.
(07:37):
Video on the other handis actually quite hard.
It's hard because you have toworry about lighting, right?
You gotta set up lights and noteverybody wants to be on camera.
Typically when I send down an interviewrequest, I have to actually stipulate
in there that this is audio only.
Cause a lot of people are like,oh no, I can't be on camera.
I don't know why.
(07:57):
We're in the age of selfies and photosand everybody posting everything online.
So you think people would be overthis by now, but they're not.
So, and then as you're doing all thisstuff and you got the lighting, you got
the cameras and everything else, typicallyyou have to have a crew, at least one
other person there with you to help out.
Cuz it's almost too muchfor one person to do.
(08:19):
Well, then we add to that, that youhave to actually edit the footage.
Sweet Moses.
That is a beast when you're talkingabout 30 minutes of footage that you
have to bring into your computer andedit it so that it kind of looks nice.
Well, yeah.
When I got into video years ago,The rule of thumb that a video
(08:42):
editor told me was that for everyone minute of finished video, it
requires eight hours worth of work.
So from my standpoint, since I'm flyinglow solo, could you imagine what a
30 minute interview would be, right?
And all the work thatwould have to go into that?
About a month ago, I was up inthe northern part of Michigan.
(09:02):
I had my good friend Charleswith me, and he said, you need
to think about adding video.
And he just said this out of the blue.
Now, normally when somebody makes asuggestion like this, I would just
immediately dismiss it and rattle off allthe reasons why I'm not going to do video.
However, , I value Charles's opinion.
(09:22):
So I was like, you know what,I'm gonna marinate on that.
And it just so happened that Ihad a spot open in my interview.
Somebody had to cancelbecause they were sick.
And he and I were now headedoff to Caberfae Peaks.
And I was like, you know what?
If we're gonna grab video footage,now would be the time to do that.
Let's see what happens.
(09:42):
. Well, I gotta tell you,shooting the video was fun.
He and I shot a ton, ton,ton of video that day.
Not only of the interview, but peoplethat were skiing and all this other stuff.
And it was great.
Well, one of the things, ofcourse, we show up at Caber Peaks.
We walk into, uh, the owner's office.
His name is Pete.
And he actually was taken a littlebit of back because I never mentioned
(10:04):
anything about shooting video.
But you know what?
We got the camera set up.
We started doing the interview.
I told him, I said, just, you know, focuson me and the questions that I'm asking.
And you know what?
He felt right into therhythm of the interview.
If he was nervous, I'llbe about being on camera.
He did an excellent job ofhiding it because he sounds
spot on when he is talking.
(10:25):
So I get home.
I got all this great footage, putit onto my iMac to start editing it,
and of course my iMac almost chokes.
Why I'm glad you asked.
My iMac is like seven, eight years old.
So now I have to thinkabout upgrading my Mac.
So now it's like I have tothink about upgrading my Mac.
I have to buy, uh, cameras cuz we shotmost of this interview on our phones.
(10:46):
But now we gotta think about buyingcamera and, and you got all of
these expenses associated with that.
Now there are services out therethat actually make video pretty easy.
But that would mean I would have todo the interviews remotely, which
I am not interested in at all.
. And on top of that, it would requirethat all of my guests would have to be
somewhat technically savvy, which historyhas proven that all of them aren't.
(11:11):
So doing the interviews face-to-face,sitting down is not only the, the easiest,
but the best way for me to do that.
Now, like I said before, personallyI love doing interviews face-to-face.
When you're in the same room as the personbeing in their place of business or their,
their nonprofits or whatever it might be.
But there's just somethingmagical that happens face-to-face
that does not happen online.
(11:33):
So as far as video goes,those are the challenges.
But there's been a couple thingsthat have come to light recently
that made me think that vi thatvideo might be a viable option.
So I've done some tests.
I posted some very small videos online.
Maybe I can't do the entireinterview right now, but first
off, at least I have the footage.
So there's always, in the future if Iupgrade my equipment, I have the video to
(11:57):
work with there, but I've been focusingon making small little one minute trailer.
For the video episodesthat are coming out.
And so far, the response onlinehas actually been pretty positive.
I will take a small segment of theinterview, put it out there, and I
just lay some video footage on topof it and I say, okay, if you wanna
listen to the whole trailer or thewhole interview, excuse me, go here.
(12:19):
So I'm trying to dedicate a little bitof time every single week to this video
project just to see what I can do.
But only, only a small amount of time.
There's a lot of moving partsthat are happening, right?
But if I can get this video thingfigured out, it's going to allow
me to reach a whole new audience.
Now, I know people outthere, they love podcasts.
(12:41):
But it's a whole other thing whenyou can add video to the mix.
I know that YouTube has madea huge investment in luring
podcasters onto their platform.
Now, believe it or not, I actuallyhave a YouTube channel for this show.
You would never know itbecause I never promoted.
I think there's like maybethree or four episodes on there.
But it's just the audio.
(13:02):
There's like a static image that's onthere, but you can actually put on,
pull up YouTube and bring it on there.
And I really didn't think anybodywas paying attention to it and
I just gave up cuz it was justone more thing to do at the time.
I really wanted to streamline my process.
Well you could imagine when I wentonto my YouTube channel, the other day,
people were commenting on those videos.
(13:22):
Now, if you're any kind of a social mediaperson, every time somebody comments on
your post, you always want to respond.
You always want to engage in conversation.
And here I have people leaving commentson my videos and I'm not responding.
Now, these comments were not somethinglike, oh, this was a great interview.
These were like little stories,somebody shared a little story about
(13:45):
how, this person came and talked tothem, uh, when they were on their
high school basketball team and theadvice that they gave the basketball
team he still used in his life today.
I mean, it was like a full on blownstory and I'm like thinking to myself,
Why in the world did I miss this?
Or how did I miss this?
Right?
Some, some lady shared a story about howher, her and her grandfather, some of
her favorite memories of him was whenhe would take her over to Frankenmuth.
(14:08):
And she left this beautifulstory and I'm like, why didn't
I see this and respond to it?
So, you know what?
People will listen to these episodeson YouTube, so I just gotta focus on
getting them out there and making video.
Of course.
Now, if I'm doing video, this means, thisnow leans out to TikTok and to Instagram
to get it out to even more people, right?
Because my mission get thisinto as many ears as possible.
(14:31):
Now to help me get much betterwith video, cuz one thing I
need to do is I need to get morecomfortable with dealing with video.
Being quick about video is I'mactually launching a personal podcast.
It's called Coffee with Cliff.
This show is gonna befocusing on three things.
It's gonna be focusing on the behindthe scenes for this particular show,
cuz I really would like to share it.
(14:53):
Something personal that I'm dealingwith, and also the lessons that I'm
learning, if you want to call it, uh,self-improvement or self-development,
you can most certainly do this.
But it's literally me talking to a camera.
That's really what it's gonna be about.
Now, I could rattle off allthe logical reasons for this,
but here's the real deal.
I feel it's important that I documentthe journey that I'm on, the journey that
(15:16):
this show is on the journey that I am on.
I tell my clients all the time,you need to document the journey.
And I admit that I've beendoing a horrible job of that.
I do publish stories on Facebookand everything else like that.
But in a long form content like apodcast or whatever it is, I can
really start to get down into someof the grit nitty gritty details.
(15:37):
I mean, I can, I can say more in 10minutes than I can write in 10 minutes.
That much is Sure.
And I wanna make sure that Iam documenting this as we go.
Cuz I think about like, the history ofthis podcast, all the challenges that
I've had, all the times where I'vetaken a big risk, in, in the fact that,
there's been twice now that I put thispodcast down and walked away from it.
About putting together my notes for thenew podcast and thinking about some of
(15:59):
the major events that have happened, someof the minor events that have happened.
I really do wanna share those stories.
I really do.
And when I think about the fact thatone day for this show here, Ordinary
People, Extraordinary Things thatthere's gonna be an episode 200 to
be able to go back and listen to thisepisode, that would be really cool.
(16:19):
And it's gonna be awesome to seewhere the show actually is at
episode 200 versus where it is today.
I've got a designated spot for a studio.
It is currently under construction.
The topics are actually coming veryeasily as far as sharing stories go,
and I'm looking forward to sharinga lot more of the yummy behind the
scenes stuff, the BTS stuff with you.
(16:41):
So if you absolutely cannot wait and youneed to be a part of this, you can always
roll on over to coffee with cliff.com.
That's also the name of the podcast.
Take a look at the website.
Now, as I say this, just rememberthat it is still under construction.
But this is where we're starting.
Again, it's about the journey.
Those are the three big things that aregonna be coming into the future here.
(17:02):
We've got speaking engagementsthe use of video to share the
story out with more people.
And of course, the launchof my personal podcast.
Everything is geared towards that maingoal, which is to get these inspiring
stories into the ears of all Michigander.
So when I'm thinking about whatthe future's gonna bring, I
weigh it against my mission.
(17:23):
And if it's not a straightline, I am not going to do it.
That's my futureforecasting dear listener.
And once again, I have to thankyou for being along with me
as I have been on this trip.
I appreciate every single download.
I appreciate every emailthat comes through.
I appreciate it when I get peopletelling me about how they are
actually, they themselves are goingout and evangelizing the show.
(17:45):
That means an absolute uh, lot to me.
If you are interested in attending thespeaking engagements, events, or anything
else you really do wanna make sure thatyou get on the newsletter, you can just
roll on over to total michigan.com/join.
Put your email in there so you can beup to date as to all the yummy things
that are happening and the speakingengagements that are happening.
(18:06):
I am just beyond excited thatthat's actually happening.
But yeah, make sure thatyou are on the email list.
And with that being said, I'mgonna draw this episode to a close.
Once again, I know I'vesaid this two times.
What?
I'm gonna say it a third time.
Thank.
Thank you for listening.
Thank you for sharing.
Thank you for everything that youhave done to make this show a success.
(18:29):
And with that being said, I willcatch you in the next episode.
Make it a great day.
Welcome to Ordinary People, Extraordinary Things.
I'm your host, Cliff DuVernois..
Guess what?
This is episode 100.
Breakout the bubbly.
Better hide your chocolatecuz I'm looking for some.
But we finally made itto this major milestone.
You know, I was thinking when Istarted this podcast back in early
(00:31):
2020, I never really dreamed that itwould actually make it to this point.
But I have to admit,I owe this all to you.
To all the people who lend me yourears every single week, to all of you
that have stuck with me over thesepast few turbulent years, and I use
the word turbulent quite lightly.
(00:53):
So thank you.
I really thought about whatcould I do for episode 100.
Usually when you have thesemilestone episodes, know people
online, they'll always recommendthat you should do something.
Like, you know, talking aboutthe best of episodes, right?
Or the most downloaded episodes.
Maybe reflect on the past andthings that you have learned.
(01:15):
The thing is, I've beenthere, I've done that.
So for this episode, I decidedto do something different.
I'm gonna look forward.
I wanna share with you the directionthat all this is going, because things
are actually happening quite quicklyand I'm very happy about all of it.
So let's just do a quick recapto bring us all up to speed.
(01:38):
2022 and 2023, uh, haveactually been very big for me.
A lot of the events that have happenedduring this time, of course, my two
favorite things is all the strategicconnections that I have made, as well
as capturing these amazing storiesfrom these Michiganders who are doing
some pretty extraordinary things.
Now the podcast has been growing.
(01:59):
I've seen the number ofdownloads growing this whole
time, which is absolutely great.
Also getting onto the radio.
That's been a huge boom towhat it is that I'm doing.
Not only does it add to the credibility ofmy mission, but to the actual show itself.
And I really do feel in my heartof hearts, people are getting
(02:21):
what it is that I'm trying to do.
The people in my network, theybelieve, as I believe, which is
awesome, and doors are opening.
Let's talk a littlebit about what's going.
So first off, obviously thisshow is going to continue.
It's gonna be released in podcastform as well as on the radio.
People in my network are constantlyfeeding me people that they know of around
(02:44):
the great state of Michigan that aredoing some pretty extraordinary things.
And I'm grateful for that.
These stories are going to continue.
I won't be do, I won'tbe stopping that at all.
I wish there was a way that Icould do maybe two episodes a
week or three episodes a week.
But right now, one a week is just fine.
So as I continue to capture allof these stories, I'm always
looking for ways to evangelize 'em.
(03:08):
Part of my mission is to, it'sobviously to capture these stories,
but to get them into the ear ofevery Michigander that is out there.
And if people don't like inspiringstories, then they don't have to listen.
So this leads me to the, the next bigthing, so to speak, that the future hold.
And that is speaking engagements.
(03:30):
This has been something that hasbeen rattling around in the back
of my mind for quite a while.
I remember when I saw my first TEDxback in the day, I thought TEDx was just
reserved for, you know, maybe celebritiesor politicians that were out there.
But come to find out just aboutanybody can present on a TEDx stage as
long as you have a compelling topic.
(03:52):
So here I am envisioning myself on stage.
What am I speaking about?
I have no clue.
And that became the big question.
So as I think about beingon stage and presenting and
thinking about what can I do?
It was last, I wanna sayit was last October frame
timeframe, maybe even September.
I was having dinner with Tim and Brad.
(04:13):
They are from the Upper PeninsulaParanormal Research Society.
Right?
If you go back and listento my Halloween episodes.
You will see them on there.
But as we were having dinner, Bradactually said to me, you need to present.
So I didn't think I had much to present.
But what hit me is that I had thiscollection of super powerful stories.
(04:34):
Each one of these interviews, usuallyafterwards, is I sit down and I
write the lessons that I learnedfrom that particular episode.
And of course I've gotall these things saved.
I keep 'em inside of Evernote.
I really don't share 'em because I wantpeople to draw their own conclusions.
Yeah, it was a nice story.
But afterwards, just taking some,a few minutes, just say, okay,
(04:57):
so what was the lesson learned?
What was the point of this?
You know, what did I get from this?
How can I apply this to my life?
That's something I do on a regularbasis, whether I'm reading a book
or listening to a podcast episodeor watching a YouTube video.
Would people be interestedin hearing these stories?
Yeah.
Well, what about my thoughts behind them?
I think so.
And as I said before, people don'twant to hear inspirational stories.
(05:19):
If they don't wanna learn,fine, they don't have to listen.
Now, the great thing about this is thatwhile I'm thinking about these speaking
engagements, I had a few people reachout about doing speaking engagements
to share these amazing stories andthe lessons learned behind them.
How can we apply them in our life?
Another thing that has popped up alongthe way is that I'm a big believer
in meeting people face to face, notonly to do interviews, but actually
(05:45):
have a chance to talk to people thatare out there in person to evangelize
the show, these amazing stories.
And typically when I tell somebodyabout the show, the first thing they
do is they pull out their phone andthey say, what's the name of it?
Because they're always lookingfor good podcasts to listen.
So as I'm recording this episode, I'mactually in negotiation to make my first
(06:09):
speaking engagement, which is really cool.
And from this of course, I have tolook at my library of stories and pick
out the ones that I think would reallyresonate strongly with the audience.
Because here's the deal, I justdon't want to create a presentation.
I want to create the presentation.
(06:31):
I want something that really pops.
That is really awesome.
Something that will blowthe audience's socks off.
If they're going to give me a halfan hour or 45 minutes or an hour of
their time, I wanna make sure thatthey walk away with more than they
thought was absolutely possible.
Something that would inspire these peopleto live their best life, so do something
(06:53):
extraordinary for themselves, or intheir family, or in their community,
whatever they feel called to do.
So I'm actually very excited tosee where this is gonna take me.
If you are an email subscriber, ofcourse you're in the loop on how this
all unfolds, but there's another partof this too that I want to share.
Something else the future isgoing to bring, and that is video.
(07:16):
Now, believe it or not, I'mactually a big believer in video.
They say that a photo isworth a thousand words.
Well then a video must beworth 11 billion words.
Now I do audio.
I do podcast because quitefrankly, it's actually very easily.
I put a couple microphones onthe table, I hit the record
button, and then magic happens.
(07:37):
Video on the other handis actually quite hard.
It's hard because you have toworry about lighting, right?
You gotta set up lights and noteverybody wants to be on camera.
Typically when I send down an interviewrequest, I have to actually stipulate
in there that this is audio only.
Cause a lot of people are like,oh no, I can't be on camera.
I don't know why.
(07:57):
We're in the age of selfies and photosand everybody posting everything online.
So you think people would be overthis by now, but they're not.
So, and then as you're doing all thisstuff and you got the lighting, you got
the cameras and everything else, typicallyyou have to have a crew, at least one
other person there with you to help out.
Cuz it's almost too muchfor one person to do.
(08:19):
Well, then we add to that, that youhave to actually edit the footage.
Sweet Moses.
That is a beast when you're talkingabout 30 minutes of footage that you
have to bring into your computer andedit it so that it kind of looks nice.
Well, yeah.
When I got into video years ago,The rule of thumb that a video
(08:42):
editor told me was that for everyone minute of finished video, it
requires eight hours worth of work.
So from my standpoint, since I'm flyinglow solo, could you imagine what a
30 minute interview would be, right?
And all the work thatwould have to go into that?
About a month ago, I was up inthe northern part of Michigan.
(09:02):
I had my good friend Charleswith me, and he said, you need
to think about adding video.
And he just said this out of the blue.
Now, normally when somebody makes asuggestion like this, I would just
immediately dismiss it and rattle off allthe reasons why I'm not going to do video.
However, , I value Charles's opinion.
(09:22):
So I was like, you know what,I'm gonna marinate on that.
And it just so happened that Ihad a spot open in my interview.
Somebody had to cancelbecause they were sick.
And he and I were now headedoff to Caberfae Peaks.
And I was like, you know what?
If we're gonna grab video footage,now would be the time to do that.
Let's see what happens.
(09:42):
. Well, I gotta tell you,shooting the video was fun.
He and I shot a ton, ton,ton of video that day.
Not only of the interview, but peoplethat were skiing and all this other stuff.
And it was great.
Well, one of the things, ofcourse, we show up at Caber Peaks.
We walk into, uh, the owner's office.
His name is Pete.
And he actually was taken a littlebit of back because I never mentioned
(10:04):
anything about shooting video.
But you know what?
We got the camera set up.
We started doing the interview.
I told him, I said, just, you know, focuson me and the questions that I'm asking.
And you know what?
He felt right into therhythm of the interview.
If he was nervous, I'llbe about being on camera.
He did an excellent job ofhiding it because he sounds
spot on when he is talking.
(10:25):
So I get home.
I got all this great footage, putit onto my iMac to start editing it,
and of course my iMac almost chokes.
Why I'm glad you asked.
My iMac is like seven, eight years old.
So now I have to thinkabout upgrading my Mac.
So now it's like I have tothink about upgrading my Mac.
I have to buy, uh, cameras cuz we shotmost of this interview on our phones.
(10:46):
But now we gotta think about buyingcamera and, and you got all of
these expenses associated with that.
Now there are services out therethat actually make video pretty easy.
But that would mean I would have todo the interviews remotely, which
I am not interested in at all.
. And on top of that, it would requirethat all of my guests would have to be
somewhat technically savvy, which historyhas proven that all of them aren't.
(11:11):
So doing the interviews face-to-face,sitting down is not only the, the easiest,
but the best way for me to do that.
Now, like I said before, personallyI love doing interviews face-to-face.
When you're in the same room as the personbeing in their place of business or their,
their nonprofits or whatever it might be.
But there's just somethingmagical that happens face-to-face
that does not happen online.
(11:33):
So as far as video goes,those are the challenges.
But there's been a couple thingsthat have come to light recently
that made me think that vi thatvideo might be a viable option.
So I've done some tests.
I posted some very small videos online.
Maybe I can't do the entireinterview right now, but first
off, at least I have the footage.
So there's always, in the future if Iupgrade my equipment, I have the video to
(11:57):
work with there, but I've been focusingon making small little one minute trailer.
For the video episodesthat are coming out.
And so far, the response onlinehas actually been pretty positive.
I will take a small segment of theinterview, put it out there, and I
just lay some video footage on topof it and I say, okay, if you wanna
listen to the whole trailer or thewhole interview, excuse me, go here.
(12:19):
So I'm trying to dedicate a little bitof time every single week to this video
project just to see what I can do.
But only, only a small amount of time.
There's a lot of moving partsthat are happening, right?
But if I can get this video thingfigured out, it's going to allow
me to reach a whole new audience.
Now, I know people outthere, they love podcasts.
(12:41):
But it's a whole other thing whenyou can add video to the mix.
I know that YouTube has madea huge investment in luring
podcasters onto their platform.
Now, believe it or not, I actuallyhave a YouTube channel for this show.
You would never know itbecause I never promoted.
I think there's like maybethree or four episodes on there.
But it's just the audio.
(13:02):
There's like a static image that's onthere, but you can actually put on,
pull up YouTube and bring it on there.
And I really didn't think anybodywas paying attention to it and
I just gave up cuz it was justone more thing to do at the time.
I really wanted to streamline my process.
Well you could imagine when I wentonto my YouTube channel, the other day,
people were commenting on those videos.
(13:22):
Now, if you're any kind of a social mediaperson, every time somebody comments on
your post, you always want to respond.
You always want to engage in conversation.
And here I have people leaving commentson my videos and I'm not responding.
Now, these comments were not somethinglike, oh, this was a great interview.
These were like little stories,somebody shared a little story about
(13:45):
how, this person came and talked tothem, uh, when they were on their
high school basketball team and theadvice that they gave the basketball
team he still used in his life today.
I mean, it was like a full on blownstory and I'm like thinking to myself,
Why in the world did I miss this?
Or how did I miss this?
Right?
Some, some lady shared a story about howher, her and her grandfather, some of
her favorite memories of him was whenhe would take her over to Frankenmuth.
(14:08):
And she left this beautifulstory and I'm like, why didn't
I see this and respond to it?
So, you know what?
People will listen to these episodeson YouTube, so I just gotta focus on
getting them out there and making video.
Of course.
Now, if I'm doing video, this means, thisnow leans out to TikTok and to Instagram
to get it out to even more people, right?
Because my mission get thisinto as many ears as possible.
(14:31):
Now to help me get much betterwith video, cuz one thing I
need to do is I need to get morecomfortable with dealing with video.
Being quick about video is I'mactually launching a personal podcast.
It's called Coffee with Cliff.
This show is gonna befocusing on three things.
It's gonna be focusing on the behindthe scenes for this particular show,
cuz I really would like to share it.
(14:53):
Something personal that I'm dealingwith, and also the lessons that I'm
learning, if you want to call it, uh,self-improvement or self-development,
you can most certainly do this.
But it's literally me talking to a camera.
That's really what it's gonna be about.
Now, I could rattle off allthe logical reasons for this,
but here's the real deal.
I feel it's important that I documentthe journey that I'm on, the journey that
(15:16):
this show is on the journey that I am on.
I tell my clients all the time,you need to document the journey.
And I admit that I've beendoing a horrible job of that.
I do publish stories on Facebookand everything else like that.
But in a long form content like apodcast or whatever it is, I can
really start to get down into someof the grit nitty gritty details.
(15:37):
I mean, I can, I can say more in 10minutes than I can write in 10 minutes.
That much is Sure.
And I wanna make sure that Iam documenting this as we go.
Cuz I think about like, the history ofthis podcast, all the challenges that
I've had, all the times where I'vetaken a big risk, in, in the fact that,
there's been twice now that I put thispodcast down and walked away from it.
About putting together my notes for thenew podcast and thinking about some of
(15:59):
the major events that have happened, someof the minor events that have happened.
I really do wanna share those stories.
I really do.
And when I think about the fact thatone day for this show here, Ordinary
People, Extraordinary Things thatthere's gonna be an episode 200 to
be able to go back and listen to thisepisode, that would be really cool.
(16:19):
And it's gonna be awesome to seewhere the show actually is at
episode 200 versus where it is today.
I've got a designated spot for a studio.
It is currently under construction.
The topics are actually coming veryeasily as far as sharing stories go,
and I'm looking forward to sharinga lot more of the yummy behind the
scenes stuff, the BTS stuff with you.
(16:41):
So if you absolutely cannot wait and youneed to be a part of this, you can always
roll on over to coffee with cliff.com.
That's also the name of the podcast.
Take a look at the website.
Now, as I say this, just rememberthat it is still under construction.
But this is where we're starting.
Again, it's about the journey.
Those are the three big things that aregonna be coming into the future here.
(17:02):
We've got speaking engagementsthe use of video to share the
story out with more people.
And of course, the launchof my personal podcast.
Everything is geared towards that maingoal, which is to get these inspiring
stories into the ears of all Michigander.
So when I'm thinking about whatthe future's gonna bring, I
weigh it against my mission.
(17:23):
And if it's not a straightline, I am not going to do it.
That's my futureforecasting dear listener.
And once again, I have to thankyou for being along with me
as I have been on this trip.
I appreciate every single download.
I appreciate every emailthat comes through.
I appreciate it when I get peopletelling me about how they are
actually, they themselves are goingout and evangelizing the show.
(17:45):
That means an absolute uh, lot to me.
If you are interested in attending thespeaking engagements, events, or anything
else you really do wanna make sure thatyou get on the newsletter, you can just
roll on over to total michigan.com/join.
Put your email in there so you can beup to date as to all the yummy things
that are happening and the speakingengagements that are happening.
(18:06):
I am just beyond excited thatthat's actually happening.
But yeah, make sure thatyou are on the email list.
And with that being said, I'mgonna draw this episode to a close.
Once again, I know I'vesaid this two times.
What?
I'm gonna say it a third time.
Thank.
Thank you for listening.
Thank you for sharing.
Thank you for everything that youhave done to make this show a success.
(18:29):
And with that being said, I willcatch you in the next episode.
Make it a great day.
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