December 11, 2024 • 33 mins
Today we’re talking all about what’s ahead for podcasting in 2025.
I’ll be honest—some of these predictions might sound a bit intense, but don’t worry. I’m breaking it all down and sharing practical ways to adapt to the changes coming our way.
In this episode, I’ll cover everything from declining attention spans and the rise of short-form episodes to the challenges of standing out in an increasingly crowded space. I’ll also discuss the impact of AI-generated content, audience fatigue, and why staying true to yourself as a creator is more important than ever. Plus, I’m diving into strategies for SEO, monetization, and avoiding burnout, so you can keep your podcast thriving.
Tune in and let’s make 2025 your best podcasting year yet.
Xo,
Juliana
Get the Podcast Success Bundle for $24!
Website: https://julianabarbati.com/
Want me to give you a personalized podcast growth plan? Snag your audit here https://juliana-barbati.thrivecart.com/podcast-performance-boost/
Snag my SEO Secrets for Podcasters mini-course where I teach you exactly what I do for my clients inside my podcast marketing & production agency, as well as what I did to grow my show from zero all the way to a top 0.5% podcast! https://juliana-barbati.thrivecart.com/seo-secrets-for-podcasters/
Grow your show with this proven step by step podcast marketing plan - Join Profitable Podcast Blueprint here! https://juliana-barbati.thrivecart.com/profitable-podcast-blueprint/
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Oh, hello there, my sweetfriend. Have I got 2025,
predictions for you? Oh, yes, Ido. Now, let me just tell you
that they are a little bit doomand gloom, but I am also letting
you know how to adapt, becausethings are changing. Things are
changing rapidly. And luckilyfor you, you are blessed because
(00:23):
I'm an observer and because I amkind of like you might not pick
up this from listening to thepodcast, but if you were to see
me at a gathering with lots ofpeople, I am the weirdo in the
corner observing everybody else.So because I am the weirdo in
the corner observing everybodyelse I see what nobody else
sees. So the point is, you areblessed because the thing that
(00:46):
I'm about to share with you arethings that I can see, are
trends that I have been honestlytalking to you about for a
little hot minute now, but now,like this, things are coming to
pass. So without further ado,I'm just gonna get it out of the
way now, because it's gonna comeup the little motherly side of
me who says, Oh, I told you. Soshe might come out. She might
(01:08):
come out. Okay, just letting youknow. But okay. Now for Rio.
Without further ado, let's talkabout 2025, podcast predictions.
So number one, attention spanswill decline further. Yes. So if
our attention spans were not badenough as it is, they are going
to get worse. So if you're notstarting your podcast with a
(01:32):
very strong hook and lettingpeople know that they're in for
something right away, people arejust going to bounce okay. So if
you're going to start a podcastright? Like, I come to your show
and I want to learn how to Idon't know how to grow on
Instagram in 2025 and you'regoing on and on and on about
something that has nothing to dowith what I'm there for, and it
(01:54):
is the first time I'm listeningto your podcast episode. I'm
gonna bounce okay, because Iain't got no time for this.
Okay? So how to adapt to theever declining attention span is
by you starting with a verystrong hook and being to the
point remember that people arelanding on your episode, maybe
for the fifth time, the 10thtime, but maybe she's landing on
(02:17):
her podcast, or he's landing ona podcast for the first time. So
you need to keep that in mind.I've talked to you about this
before on this podcast episodein 2025 things are getting real.
My love Okay, Prediction numbertwo, short form podcast episodes
will have a surge. So again,those mentoring episodes, they
will have a place at a time.Okay, so we're here for it. If
(02:37):
that is the style that you'regoing right, listen our homeboy,
Joe Rogan. He's not gonna changehis format. Okay, he's not, but
he's also Joe Rogan. He's like,the number one podcast. Okay, so
let's not compare yourself toJoe Rogan, because you're not
Joe Rogan. But what I'm tryingto get at is, if you have those,
those podcasts where it's moreconversational and laid back,
and that is how you do it, maybeyou are doing this podcast with
(03:00):
a friend, and it's or you'redoing interviews, that's okay.
You keep at it. However, for me,for example, I am a solo
podcaster, and I love that forme, by the way. And if you are a
solo podcaster like I am, pleasejust be to the point, give value
and bounce. Don't be here just,you know, going on and on and on
about something that doesn'tapply, because people are just
(03:22):
not here for it. So again, theprediction is that shorter
podcasts are going to dominateand just just go there. So how
to adapt to this is by you justpreparing for your podcast
episodes, by you actuallyknowing what you're going to be
talking about. I am not a fanwhatsoever of scripting your
podcast episodes. I'm very openabout that, and regardless, I
(03:46):
have created a guide that Iteach people how to script.
Should they choose to script?But regardless whether you
script or not, I alwaysrecommend that you go into your
podcast episode with a plan. Sowhat I do is I have bullet
points, and I go off thosebullet points because, listen, I
can get off on tangents like aboss. Okay, I'm very good at it.
So just adapt. Just startputting out your episodes a
(04:07):
little bit better so that youcan, you know, Bada, bing bada
boom, get this stuff done andnot keep people hooked forever
and ever. Amen, because ain't.Nobody got time for that. Okay,
number three is that discoveryis going to be a big bottleneck.
So if you think that you canjust post your episode and
people will come, guess what?It's not happening, because
(04:28):
there are over 5 millionpodcasts alive and well in this
podcasting world. So how are yougoing to stand out? You ask SEO,
and that is my bread and butter.I talk about SEO. And if you
thought that SEO was not goingto be part of this prediction,
you're wrong. Of course it is.So I've got a Jillian resources
on podcasting SEO, whateverresource I mentioned in this
(04:49):
episode, I will leave linked foryou down below, so you can go
ahead and dive in and reallylearn how to master SEO, because
it's not that complicated. It'snot okay. I got your back. But
you're going to need to SEO,optimize your podcast, titles,
your descriptions, everything.You're going to need to learn
how to SEO, optimize yourpodcast, race yourself for this
(05:09):
one. Okay, this one is a hardone to two, but AI generated
podcasts will disrupt the space.Now here's the thing, we have
all been loving chat GPT, right?And like all the other AI things
and AI photos and AI DIS and AIthat, well, guess what? 2025 is
the year that things are goingto start to bite our booties,
(05:30):
because people are just going topump out episodes left and
right, because here's whatthey're going to do, they're
going to go on chatgpt and get ascript for a podcast episode,
and then they're going to go towhatever other AI, and they're
going to plug in that script,and AI is going to mimic their
voice. And Barbati, they have apodcast episode out. So the bros
(05:52):
are going to have a few dayswith this. They're going to have
podcast episodes coming out onthe daily. And basically, if you
cannot differentiate yourself.You're going to be replaced by
AI. It's here. It's happening.All the movies we've been
watching is coming true. Okay? Iguess actually, no, 2025, is the
beginning of the end, honestly.But remember what I said in the
(06:12):
beginning? It was going to beDomingue, okay. But how do you
stay ahead of the game? Is youin a world where AI is taking
over. You need to stay human.Okay, the signature like how we
know that a Creator exists, thisis because we are creative
people, and you're going to needto tap into creativity, and
(06:33):
you're going to need to bringyour creativity into what it is
that you do. Because AI cannotbe creative, but you can. So in
a world that is going crazy forAI, you need to ask yourself,
How can I be more human? How canI be more myself? How can I be
authentic? I know it's sooverplay, like, oh, be
authentic. Be yourself. Whatdoes it even mean? Like, nobody
knows, but you're going to needto be more due and more human
(06:57):
and bring that into your podcastepisodes, because otherwise AI
is going to take over like themovies we saw as kids. Yeah,
it's coming true. Predictionnumber five, the fatigue of
subscribing to a bunch ofpodcasts are going to just catch
up to us. So if your podcast isnot super helpful and it's not
(07:20):
something that people love, thenpeople are just going to
unsubscribe, because we can allsubscribe to 10,000 podcast
episodes. Okay, so used to belike that, people would be
committed to seven shows that'llprobably shrink down to a whole
lot because we're so busy, andwith short form content and all
different types of content outthere, people just don't have
(07:42):
the time anymore. So just theway for you to be ahead of the
game is to make sure that you'regiving values, is to make sure
that people love who you are,and that you're not wasting
their time, because people aregoing to be clearing out their
subscriptions left and right.And that brings me to my next
point. If you have asubscription model podcast where
(08:05):
your things are behind apaywall, this is the year that
people are going to startsubscribing left and right,
because, again, people arepaying for subscriptions for
everything, and people are justgoing to be like, Oh man, like,
Is this even worth it? So youneed to be able to adapt. So
offer free trials. For example,the other day, I was listening
to this person, and I basicallywent, when I really want to
(08:30):
learn about something, I go downthis, like, really deep rabbit
hole was like, nobody can like,I am a research ninja by now.
And I was listening to this guy,it was something Bible related,
and I went to this podcastbecause he was a guest on this
podcast. So I'm listening, I'menjoying what he's saying. But
then the episode cuts at 15minutes, and in order for me to
listen to the whole episode, I
(08:51):
have to pay to listen. Now, Iwas not gonna pay to listen
because this was his first timethat I was listening to this
particular podcast, and I'mlike, I'm not gonna pay, you
know? I can figure this stuffout in a different way. So if
this is you, if you do have asubscription model podcast, give
people the option of having afree trial, and then during the
(09:12):
free trial, you have to be smartabout how we're going to hook
people in, right? Because inthis particular instance, I was
going after that one Creator.But if you say, if you are the
podcast host, right, who hasyour stuff in a subscription
model like Patreon or whatever,when people have to pay to
listen to the full content, youneed to say, Okay, if you like
this episode with so and soyou're going to love going down
(09:34):
this rabbit hole with thisperson and that person and that
person you know. So you need togive people reason to stay,
because otherwise, if you justput your episodes behind a pay
wall, people like me, who werelike, I am paying for a
subscription, they're not goingto subscribe. So you have to
make it easy for people tocommit to you. So you got to
stay ahead of the curve here. Mylove Prediction number six,
video podcasts. Oof, videopodcasts, you heard me, right.
(09:57):
So they're becoming very, verypopular. And I hate to say it,
but
it's a thing, so I'm gonna tellyou how I am going to adapt to
this, and what I even told myclients. Now, keep in mind that
if you love video and that isyour thing, like you do, that
we're so here for it. But forme, while I have no problem
(10:20):
showing up on video going live.Like, I don't have a problem
with that whatsoever. My biggestproblem right now is that I
cannot remember the last time Ibrushed my hair because, you
know, I'm a homeschooling mom oftwo kids and have a baby, and
life is busy to say the least.So, you know, like, right now
I'm pretty sure I've puking myshirt and, like, listen, that's
just life. You know what I'msaying? Like, I cannot walk
around all dolled up all daybecause, you know, like I'm
(10:42):
busy. I'm with my kids all daylong, you know. So I choose not
to do video, because if I'mgonna show up on video with
like, messy hair and puked onshirts and stuff like that,
that's just not the vibe. Okay,so I am going to continue to
just do audio, because that'swhat I'm here for. That's how I
got into podcasts in the firstplace was because it was easy
(11:03):
and I enjoyed it, and it was mything. So if this is you, and
for whatever reason, you're nothere for video, I would say
commit until maybe June of 2025,and if you're seeing that, you
know things are feeling like alittle bit stagnant, you're not
seeing the growth, then considervideo. Consider adding video.
(11:24):
Okay, this is the same advicethat I gave to a client of mine.
And I could have been like, oh,yeah, you must do video. Because
at the end of the day in myagency, we do videos, or, like,
we upload everything on YouTube,and you optimize for YouTube and
the thumbnails and all thethings. And I could have been
like, yes, 100% you have to dovideo. Now this is one of those
things that I need you tobalance strategy with your soul.
(11:49):
So if you really hate video, andvideo is just not something that
you enjoy, hold off on it. It'sokay. It's just one of those
things that I don't want you toget FOMO here. So there are
other ways for you to show up onvideo. By the way, if you don't
want to do the whole thing onYouTube and put up your videos
over there, your video podcast,you can always show up on
(12:09):
Instagram or whatever. Or youcan do what I do, which is the
audio only podcast, like I'mjust here for it. And I just
know that. Here's the thing,maybe 2025 is not the year where
this is going to happen, butmaybe 2026 will be the year that
year that audio only will make afull, huge comeback, because
transists are cyclical. Andremember when shorts came out,
(12:32):
like any short form content,like tick tock or reels or
whatever, and YouTube shorts,they were kind of like playing
Jane right, like you just put upyour content on the interwebs
and, like all these differentplatforms, and it was great. But
then all of a sudden it becamelike this motion picture kind of
production where there's B rowand there's music and there's
(12:54):
like, crazy sounds and whatever.And it wasn't that simple
anymore. So now people are like,tired of the overproduced
shorts, and they're likingsimple shorts or and when I say
shorts, I I'm talking aboutshorts and reusing tick tocks
and all the short form videos,right? So things are cyclical.
So again, that should give you alittle bit of hope that
(13:16):
everybody being on video willcause a video burnout
eventually. Plus you cannotdrive and like, watch a video. I
mean, hopefully you're not,unless you have a Tesla. But
still, I would like keep mileson the road. But the point I'm
trying to make is that's thewhole beauty of podcasting, is
that you can download or youdon't have to look at anything.
(13:37):
You can just be on a walk and beon a drive or be on an airplane
and listen to a podcast. So I amnot changing anything there,
particularly, like, I ain't,nobody got time for that. Just,
just be super honest. Okay, thenext one. So the next one is not
Domingue. The next one isactually great for you if you
speak a second language. So nonEnglish, podcasts, I believe,
(13:59):
will see a huge growth in inlike in the podcasting world. So
for me, for example, I actuallysee this firsthand, because I
can see that people tuning in tomy podcast are from Brazil. Oi,
the way. So if you don't knowI'm actually Brazilian, so I
would love to help you forlistening to you, because I know
(14:21):
you're listening. I know you'relistening, so let's work
together. But yes, people fromother countries have always
tuned in to my show, but Idefinitely see an uptick in in
other countries of people tuninginto like, you know, the
strategies I'm sharing andthings like that. So the point
I'm trying to make is, if youspeak another language, now is
the time for you to double downon that and launch the podcast.
(14:44):
We have not launched it yet, butyes, we're just so here for it,
because, you know, trends, ofcourse, they pick up in the
United States first, and thenthey pick up everywhere else.
And I do feel like podcasting isone of those things that hasn't
really taken off in othercountries, like I live in.
Central America. And people sortof know, like when I tell people
that my podcasts are like, what?So I have to explain it to them,
(15:06):
which I know can happen inUnited States too. But I think
that the point is people inother countries are finally,
like picking up on that. So youknow, the good news is, if you
do have a podcast in a languagethat is not English, 2025 will
be your year. So just make surethat you do what I tell you to
do, focus on SEO and like otherthings that I talk about, and
(15:27):
it's gonna grow. Okay, let's goto number eight, monetization.
Okay, so for monetization, yougotta go niche. So if you're a
general podcast and you'retalking about Bada bing bada
boom, bada blee, bada blonde.People are not here for that.
Okay, you have to be super hyperspecific about what it is that
you're talking about. Like,listen, my love, I have a hyper
(15:49):
specific podcast. My podcast isorganic marketing certified for
podcasters, it is hyperspecific. And if you don't have
a hyper specific podcast, peopleare gonna bounce. Okay? People
are gonna be like, peace out. Idon't have time for this. So
it's not the time to be ageneralist right now is the time
for you to be super niche andnarrow down your focus so that
(16:11):
you can actually monetize yourpodcast. Because if you're too
general, if you're too bloodyblah, you know, people are gonna
bounce. And let me just tell youthat on my podcast, I talk a lot
about SEO and like, how to wearpodcasts and things like that.
And you would think that peopleare like, Oh my gosh, I'm so
tired of this girl. Because Ifeel like I'm tired of myself.
(16:33):
And that's not it at all. Likepeople really do love that I
give very hyper specific like,one of the number one pieces of
feedback that I get is that Ilove how specific you are on
podcast SEO, that is your thing.Like you don't deviate from
that. So that just goes to showyou that if you are afraid of
niching down, don't be becausepeople do love a niche. So there
(16:54):
is that. Okay, number nine,we're here for selling. Like,
speaking of monetization, let'stalk about selling on the
podcast. So if you have apodcast that is just a disguised
code pitch, it's not going to dowell. So what you have to do is
make sure that you're givingvalue and you can still talk
about your offers. I will alwaystalk about my offers. I will
(17:14):
always let you know all thedifferent ways that you can work
with me. I will let you knowabout many courses that I have
or whatever have for sale. Butif you have a podcast where
people tune in to that episode,and the whole episode is one big
sales pitch, right? Like, let'ssay you tune into my podcast,
because the title says how togrow your podcast in 2025 and
(17:35):
instead of you listening to me,actually give you strategies on
how to grow your podcast in 2025the whole episode is me talking
about how to work with me, youwould be very angry, you know.
And people do that. Peopledefinitely use their podcast as
a cold pitch. And like, thosedays are finally over. Like, can
we just praise the creator forthat? Because ain't, nobody got
(17:57):
time for this. So give value.And if you're like, Okay, how do
I do this? I would recommendthat you go back and listen to
one of my latest podcastepisodes, which came out two
weeks ago. So let me see what isI'm actually looking up right
now as we speak. What is theepisode number? So that you can
go ahead and check it out, and Iwill leave it linked in the show
(18:18):
notes down below. So if you goback on the episode that
launched November 27 episode407, how to upgrade your podcast
and get more downloads in justtwo hours, I gave value, but I
also sold in that podcastepisode. And dare I say that
that episode is one of theepisodes that I sold more. It
(18:39):
was more of a hard sale, like Inever usually sell that much on
a podcast episode, but I was onfire that day, and I was like,
I'm doing this. So that is howyou can sell. And then all of my
podcast episodes, I'm alwaystelling something. Have you
noticed? Wink, wink. So thepoint is, you need to build
trust with your people andactually give them value. And
then infuser offers in the wholething of you know how to do XYZ,
(19:03):
and then people tune into theepisode, and it's just you
selling, selling, selling, andlike, zero value, those days are
over. Okay, okay, my love, let'smove on to Prediction number 10
for lead magnets. They need toevolve. So if you have just,
like, generic freebies again,like just staying wishy washy,
kind of staying vanilla. It'sno, people are not here for
(19:26):
that. People want the flavor.Okay, give them the chocolate
and or the chocolate chip mint,or whatever. You know what I'm
saying. Like, the point is, youhave to be super specific,
because, come on, are we all notburned out from freebies that we
get that we don't even openanymore. Like, a freebie sounds
really good, and then, like, youforget to open it because we're
(19:46):
so burned out. I mean, who doesnot have a folder in their
computer with like freebies thatthey haven't even opened, like
this, the freebie graveyard? So,yeah, you have to be super
specific with what you'recreating. Give a ton. Of value,
because things are getting supercompetitive. That's what I'm
gonna say about that. And, ofcourse, talk about your freebies
(20:07):
on your podcast episode. Butfreebies are going to have to
evolve. Maybe your freebiebecomes a community like people
are just going to really have tothink outside of the box for
this one, because the whole leadmagnet thing. It's just like
it's getting harder and harderto grow an email list. You have
to work harder. So give people areason to actually wanted to get
(20:30):
in your freebie or yourcommunity or whatever. Okay,
let's talk about number 11.Okay, number 11 is a big one. So
you can be, you know, allpositive about money, that money
loves you and this and that andthe other, and you're into
whatever money love story thatyou're into. But please be
(20:51):
realistic, because if you don'tsee that the economy is not
doing well, and he hasn't beenfor a while, like, What planet
do you live on? Because here'sthe thing, an economic shift,
like to the downside, like adownshift, could change
everything, right? So in 2020when we all got locked down and
(21:12):
people were selling everythingleft and right, everybody was
buying things, you know, becausewe had all the time to stay home
and whatever, right? Ifsomething happens crazy, like
another economic thing happens,and please let it not be another
pandemic, but let's saysomething crazy happens to the
economy next time around which,let's face it, 2025, could be
(21:35):
the year people are not going tobe so quick to just buy
everything left and right.People have been more cautious
about how they spend theirmoney. So the antidote for this
is for you to have a variety ofways to work with you for
something low ticket, somethinghigh tickets, you know, things
in between. I think this wholething of like, oh, I only charge
(21:58):
high ticket because I ampremium. And data like, if you
don't know my position on that,I'm not here for that. I think
you should definitely have awide range of offers and a wide
range of ways for people to workwith you. Like, the lowest offer
I have is 24 bucks, and I'llleave the link for you down
below. It is, like, such a juicyoffer. It is so good. And the
(22:19):
highest thing I have is like,$6,000 you know, and I have
everything else in between. Andlet me just tell you, I sell
every single one of them becauseI want to help people at
whatever capacity, right? So thepodcast is here for free, and
then I have all these differentways that you can work with me,
starting at $24 so the point is,you need to be able to diversify
(22:40):
your income, right? Like peoplethink that when we diversify our
income, we're talking about Ihave a business, and then I have
real estate, and then I havesome money in stocks, and I have
that thing on the side. And whatI'm saying here is, within your
business, you have to havedifferent ways to monetize your
business. So you could havedifferent types of offers. You
may be affiliate offers orwhatever the case may be, but
(23:02):
you need to have different waysthat you monetize your business,
so do not just depend on one.Okay. Moving on to prediction.
Do say burnout. We are talkingabout burnout, so burnout, it's
going to force people to justpivot or quit, because people
are just getting to the point.Like, remember what I said about
AI, that AI is taking over, andlisten like, AI influencers, I
(23:27):
logged into Instagram the otherday, and I was looking for a
business, and I needed to go onthe Explore page so I could
search. And like, I gotdistracted, because who doesn't
and like, I feel like I lost acouple neurons because of the
type of content that Instagramwas suggesting to me. But it's
crazy all this AI generatedcontent, like it looks super
(23:50):
real, and you have to really payattention to what's being put
out, because it's obviously AI.But the point is, people enjoy
that kind of stuff, and theymake it funny, they make it
cute, they make it whatever. Andthe point is, because AI allows
you to create so much contentand put it out into, you know,
the interwebs, people are goingto burn out, and people are
(24:12):
going to pivot and people aregoing to quit. So, you know, how
does that translate in thepodcasting world? Is that you
need to batch your episodes.Stay ahead of the game. You need
to stay consistent. You need tobe the human version of you. You
need to really bring up youryour A game. And that's how
we're going to avoid burnout andpick your battles wisely, right?
(24:34):
So for me, I know what I like todo in business, and I know what
I do not like to do in business.For me, I love the podcasting. I
love the audio only experience,and I'm so here for it. I know
my limits, and every once in awhile, I like to experiment with
different things, but I alwaysgo back to okay the minute that
this feels like a burden, I'mout like, I'm not doing this
(24:55):
anymore. So there have beentimes where I'm like, Okay, let
me fiddle with Instagram for asecond, and I do. And have fun,
and then, like, five reelslater, I'm like, Okay, I'm
tired, I'm done, I'm out, youknow. So know your limits, stop
the thing that you have to, youknow, be everything for
everyone, everywhere, everytime. Like, we're not here for
that, because burnout will justcause you to quit. That's point
(25:17):
blank what's going to happen. Sothe other thing too on this
point is you need to setrealistic goals for your
podcast, and you need to focuson quality over quantity. Okay,
focus on quality over quantity.You notice I show up on my
podcast once a week, and guesswhat? It works extremely well
for me. Okay, I'm not bombardingmy people with a bunch of
(25:38):
content, and people enjoy it, Ihave to say, and I could just
show up more times than I havein the past. But right now, this
works really well for me, whereI'm at in the season of life,
and for my listeners as well. Sobe mindful of that FOMO, like
not having FOMO, will go a longway for you in 2025 Okay, let's
go to Prediction number 13.Okay. Audience fatigue, and I've
(26:01):
already touched about thispreviously, but I just want to
give like, a little bit of,like, a different angle, right?
So people are not just fatiguedfrom, like, listening to a bunch
of podcasts, right? But it's thefatigue of being bombarded with
things on Instagram andPinterest and YouTube and
LinkedIn and x and whateverother platforms out there,
(26:23):
right? So how do you combat thatis by you being a person of
value. Do not be a fluffyperson. Okay? You have to think
of people like, if you and Iwere having a conversation like
in person, like for sitting inthe empty chair in front of me
right now in my office, I wouldwant to pour into you and give
(26:44):
you value and not just talkabout random things that don't
add anything to anybody. So howto avoid the audience fatigue
that your people are going tosuffer in 2025
is by being a value drivenperson. Is by not giving fluff.
And like, there's the trend inmarketing that uses, like, made
(27:05):
up this hyper FOMO inducingterms that people just slap a TM
on for trademark and, like, callit their thing, you know. So
people are, like, getting reallysick and tired of that, because
they're noticing that it doesn'treally bring any results. Like,
yeah, I feel the hype and youfeel good, but then like it's
all sustainable. So don't be oneof those people. Be those people
(27:25):
that actually give value and addsomething into a person's life,
you know, like treat others asyou want to be treated like can
go wrong with that, you know. Sorespect to your audience's time
and cut out the fluff. Just givethem what they came to your
podcast for and your content ingeneral. Okay, number 14, so
this one is a double edgedsword. Okay? Because if you have
(27:50):
patience, this will pay off.Because in 2025, I guarantee
you, the pod fade will be worsethan ever. So if you don't know
a pod fade, pod fade is whenpeople start a podcast and then,
like, 345, 10 episodes later,they're like, Okay, I'm out.
This is not what I thought I wasgoing to be. Why? Because
podcasting is a long term game,and people are just not patient.
People are just here for theright here, right now, and
(28:13):
people don't want to wait. Andin 2025, pod fade, like I said,
will be like at an all timehigh. Dare I say that fewer than
10% of podcasts will last ayear, and like, Gosh, I really
do, honestly think it'll be awhole lot less than that,
because people just don't wantto commit. So if you are
somebody who's patient, then2025 will be your year, because
(28:36):
of all the things that I said.So while I did say that this
predictions work a little bitdoom and gloom. Like, if you are
savvy, you're gonna look at thisand be like, Oh, okay, they do
sound Domingue. But also, like,super helpful, because
everybody's going to be tired ofthe AI thing, and people are
gonna quit and all the fatigueand all this going on. Like, I
(28:57):
get to be myself and show up andI'm patient and I will. I will
less everybody else. So, youknow, I have been podcasting
since May of 2020, it's been ahot minute, and I don't foresee
myself stopping anytime soon,unless the Heavenly Father tells
me otherwise. But I mean, howmany other podcasters Do you see
(29:18):
just standing the test of time,right? Like, and I'm talking
podcasters within the realm ofpodcasters that I'm in right.
Like, I'm not a huge podcaster.I'm not a household name. I am
not Jenna Kutcher or AmyPorterfield or whoever, whoever
writing this online marketingspace, okay? And, yeah, they
stay on forever and ever,because, like, it's a huge
(29:38):
funnel for them. But forcreators like myself, if people
don't know what they're doingand they're being too general
and they're not being patientlike they quit, they're just
like, I'm out. This ain't forme. I'm gonna go try my luck and
tick tock or whatever. You know.So how do you avoid pod fade? Is
you need to make sure thatagain, it goes back to giving
value. You're stayingconsistent. You're. Thinking
(30:00):
about your listener, right? Sowhenever I create my podcast
episodes, I have, like, one veryspecific person that I create
this podcast episode for. Like,I'm thinking about this one
person, and I create my episodesfor her. I know you need to be
the same. And yeah, that's howyou're going to avoid pod fade,
and that's how you can survivethis kind of drought, and look
(30:23):
at it as an opportunity. Okay,so what are you going to do with
all this information that youhave in front of you? You know,
there's a lot of stake herehonestly, and you're going to
need to have clarity on what itis that you're doing. You're
going to need to stayconsistent, and you're going to
need to stay adaptable. If youneed help with any area you know
(30:44):
you're in a podcasting journey,just know that I own a podcast
marketing agency. If you needsomebody to take the load off of
your hands and actually havelike human beings work on
yourself, we're here for you.And if you just want to tackle
things on your own, I have abunch of resources that I will
leave linked for you down in theshow notes that you can go ahead
and grab. I am obsessed. I don'tlike the word obsessed, but I
don't know what else to likeswitch it to. So we're gonna use
(31:07):
obsessed for now. But I amcurrently obsessed with my $24
bundle offer, because it's over12 resources that will help you
upgrade your podcast, and it'sso good, and it might just be
the thing that you need toreally upgrade your podcast,
like I said, and simple tweaksgo a long way in this podcasting
world. Because the thing of itis, and you have heard me say
(31:28):
this before, is that people justlike to look left and right and
to see you know what so and sois doing and what that person is
doing and whatever. And theylike to copy what everybody else
is doing. And of course, theyjust end up burning out because
they don't understand thestrategy behind it, and the
strategies that somebody else isusing is for that specific
(31:49):
person. It's not a one size fitsall strategy, you know. So my
products allow you to pull outthe best of you into what it is
that you do, so that you canconnect with your ideal clients,
like really the the clients thatare meant to work with you, and
that is what I teach you insideof of my programs, which, again,
(32:11):
I will leave linked for you downbelow. We hope that this episode
has been helpful, and pleaseshare or share with your podcast
or friend, so that they know howto adapt in 2025 until next time
you find God's love, peace,grace and mercy, and I'll see
you then. Bye. Thanks forlistening to the organic
marketing simplified forpodcasters. If you're ready to
(32:33):
take your podcast to the nextlevel, let's work together. I
offer a group coaching programcalled the profitable podcast
blueprint where you havelifetime access, not only to the
program itself and all updates,but also to me inside of a group
coaching container. So you alsohave access to other podcasters
(32:53):
that you can network with. Sothat's one way that we can work
together. I also own a podcastmarketing and production agency.
So if all you want to do is torecord your episodes and send it
to us and have us do all theback work for you, while making
sure that your show is gettingall the visibility it deserves,
then that's another way that wecan work together. And finally,
(33:15):
I have one on one coaching, socome hang out with me. Go to
julianabati.com for all theinformation, and I cannot wait
to see you back here next week.You.
Oh, hello there, my sweetfriend. Have I got 2025,
predictions for you? Oh, yes, Ido. Now, let me just tell you
that they are a little bit doomand gloom, but I am also letting
you know how to adapt, becausethings are changing. Things are
changing rapidly. And luckilyfor you, you are blessed because
(00:23):
I'm an observer and because I amkind of like you might not pick
up this from listening to thepodcast, but if you were to see
me at a gathering with lots ofpeople, I am the weirdo in the
corner observing everybody else.So because I am the weirdo in
the corner observing everybodyelse I see what nobody else
sees. So the point is, you areblessed because the thing that
(00:46):
I'm about to share with you arethings that I can see, are
trends that I have been honestlytalking to you about for a
little hot minute now, but now,like this, things are coming to
pass. So without further ado,I'm just gonna get it out of the
way now, because it's gonna comeup the little motherly side of
me who says, Oh, I told you. Soshe might come out. She might
(01:08):
come out. Okay, just letting youknow. But okay. Now for Rio.
Without further ado, let's talkabout 2025, podcast predictions.
So number one, attention spanswill decline further. Yes. So if
our attention spans were not badenough as it is, they are going
to get worse. So if you're notstarting your podcast with a
(01:32):
very strong hook and lettingpeople know that they're in for
something right away, people arejust going to bounce okay. So if
you're going to start a podcastright? Like, I come to your show
and I want to learn how to Idon't know how to grow on
Instagram in 2025 and you'regoing on and on and on about
something that has nothing to dowith what I'm there for, and it
(01:54):
is the first time I'm listeningto your podcast episode. I'm
gonna bounce okay, because Iain't got no time for this.
Okay? So how to adapt to theever declining attention span is
by you starting with a verystrong hook and being to the
point remember that people arelanding on your episode, maybe
for the fifth time, the 10thtime, but maybe she's landing on
(02:17):
her podcast, or he's landing ona podcast for the first time. So
you need to keep that in mind.I've talked to you about this
before on this podcast episodein 2025 things are getting real.
My love Okay, Prediction numbertwo, short form podcast episodes
will have a surge. So again,those mentoring episodes, they
will have a place at a time.Okay, so we're here for it. If
(02:37):
that is the style that you'regoing right, listen our homeboy,
Joe Rogan. He's not gonna changehis format. Okay, he's not, but
he's also Joe Rogan. He's like,the number one podcast. Okay, so
let's not compare yourself toJoe Rogan, because you're not
Joe Rogan. But what I'm tryingto get at is, if you have those,
those podcasts where it's moreconversational and laid back,
and that is how you do it, maybeyou are doing this podcast with
(03:00):
a friend, and it's or you'redoing interviews, that's okay.
You keep at it. However, for me,for example, I am a solo
podcaster, and I love that forme, by the way. And if you are a
solo podcaster like I am, pleasejust be to the point, give value
and bounce. Don't be here just,you know, going on and on and on
about something that doesn'tapply, because people are just
(03:22):
not here for it. So again, theprediction is that shorter
podcasts are going to dominateand just just go there. So how
to adapt to this is by you justpreparing for your podcast
episodes, by you actuallyknowing what you're going to be
talking about. I am not a fanwhatsoever of scripting your
podcast episodes. I'm very openabout that, and regardless, I
(03:46):
have created a guide that Iteach people how to script.
Should they choose to script?But regardless whether you
script or not, I alwaysrecommend that you go into your
podcast episode with a plan. Sowhat I do is I have bullet
points, and I go off thosebullet points because, listen, I
can get off on tangents like aboss. Okay, I'm very good at it.
So just adapt. Just startputting out your episodes a
(04:07):
little bit better so that youcan, you know, Bada, bing bada
boom, get this stuff done andnot keep people hooked forever
and ever. Amen, because ain't.Nobody got time for that. Okay,
number three is that discoveryis going to be a big bottleneck.
So if you think that you canjust post your episode and
people will come, guess what?It's not happening, because
(04:28):
there are over 5 millionpodcasts alive and well in this
podcasting world. So how are yougoing to stand out? You ask SEO,
and that is my bread and butter.I talk about SEO. And if you
thought that SEO was not goingto be part of this prediction,
you're wrong. Of course it is.So I've got a Jillian resources
on podcasting SEO, whateverresource I mentioned in this
(04:49):
episode, I will leave linked foryou down below, so you can go
ahead and dive in and reallylearn how to master SEO, because
it's not that complicated. It'snot okay. I got your back. But
you're going to need to SEO,optimize your podcast, titles,
your descriptions, everything.You're going to need to learn
how to SEO, optimize yourpodcast, race yourself for this
(05:09):
one. Okay, this one is a hardone to two, but AI generated
podcasts will disrupt the space.Now here's the thing, we have
all been loving chat GPT, right?And like all the other AI things
and AI photos and AI DIS and AIthat, well, guess what? 2025 is
the year that things are goingto start to bite our booties,
(05:30):
because people are just going topump out episodes left and
right, because here's whatthey're going to do, they're
going to go on chatgpt and get ascript for a podcast episode,
and then they're going to go towhatever other AI, and they're
going to plug in that script,and AI is going to mimic their
voice. And Barbati, they have apodcast episode out. So the bros
(05:52):
are going to have a few dayswith this. They're going to have
podcast episodes coming out onthe daily. And basically, if you
cannot differentiate yourself.You're going to be replaced by
AI. It's here. It's happening.All the movies we've been
watching is coming true. Okay? Iguess actually, no, 2025, is the
beginning of the end, honestly.But remember what I said in the
(06:12):
beginning? It was going to beDomingue, okay. But how do you
stay ahead of the game? Is youin a world where AI is taking
over. You need to stay human.Okay, the signature like how we
know that a Creator exists, thisis because we are creative
people, and you're going to needto tap into creativity, and
(06:33):
you're going to need to bringyour creativity into what it is
that you do. Because AI cannotbe creative, but you can. So in
a world that is going crazy forAI, you need to ask yourself,
How can I be more human? How canI be more myself? How can I be
authentic? I know it's sooverplay, like, oh, be
authentic. Be yourself. Whatdoes it even mean? Like, nobody
knows, but you're going to needto be more due and more human
(06:57):
and bring that into your podcastepisodes, because otherwise AI
is going to take over like themovies we saw as kids. Yeah,
it's coming true. Predictionnumber five, the fatigue of
subscribing to a bunch ofpodcasts are going to just catch
up to us. So if your podcast isnot super helpful and it's not
(07:20):
something that people love, thenpeople are just going to
unsubscribe, because we can allsubscribe to 10,000 podcast
episodes. Okay, so used to belike that, people would be
committed to seven shows that'llprobably shrink down to a whole
lot because we're so busy, andwith short form content and all
different types of content outthere, people just don't have
(07:42):
the time anymore. So just theway for you to be ahead of the
game is to make sure that you'regiving values, is to make sure
that people love who you are,and that you're not wasting
their time, because people aregoing to be clearing out their
subscriptions left and right.And that brings me to my next
point. If you have asubscription model podcast where
(08:05):
your things are behind apaywall, this is the year that
people are going to startsubscribing left and right,
because, again, people arepaying for subscriptions for
everything, and people are justgoing to be like, Oh man, like,
Is this even worth it? So youneed to be able to adapt. So
offer free trials. For example,the other day, I was listening
to this person, and I basicallywent, when I really want to
(08:30):
learn about something, I go downthis, like, really deep rabbit
hole was like, nobody can like,I am a research ninja by now.
And I was listening to this guy,it was something Bible related,
and I went to this podcastbecause he was a guest on this
podcast. So I'm listening, I'menjoying what he's saying. But
then the episode cuts at 15minutes, and in order for me to
listen to the whole episode, I
(08:51):
have to pay to listen. Now, Iwas not gonna pay to listen
because this was his first timethat I was listening to this
particular podcast, and I'mlike, I'm not gonna pay, you
know? I can figure this stuffout in a different way. So if
this is you, if you do have asubscription model podcast, give
people the option of having afree trial, and then during the
(09:12):
free trial, you have to be smartabout how we're going to hook
people in, right? Because inthis particular instance, I was
going after that one Creator.But if you say, if you are the
podcast host, right, who hasyour stuff in a subscription
model like Patreon or whatever,when people have to pay to
listen to the full content, youneed to say, Okay, if you like
this episode with so and soyou're going to love going down
(09:34):
this rabbit hole with thisperson and that person and that
person you know. So you need togive people reason to stay,
because otherwise, if you justput your episodes behind a pay
wall, people like me, who werelike, I am paying for a
subscription, they're not goingto subscribe. So you have to
make it easy for people tocommit to you. So you got to
stay ahead of the curve here. Mylove Prediction number six,
video podcasts. Oof, videopodcasts, you heard me, right.
(09:57):
So they're becoming very, verypopular. And I hate to say it,
but
it's a thing, so I'm gonna tellyou how I am going to adapt to
this, and what I even told myclients. Now, keep in mind that
if you love video and that isyour thing, like you do, that
we're so here for it. But forme, while I have no problem
(10:20):
showing up on video going live.Like, I don't have a problem
with that whatsoever. My biggestproblem right now is that I
cannot remember the last time Ibrushed my hair because, you
know, I'm a homeschooling mom oftwo kids and have a baby, and
life is busy to say the least.So, you know, like, right now
I'm pretty sure I've puking myshirt and, like, listen, that's
just life. You know what I'msaying? Like, I cannot walk
around all dolled up all daybecause, you know, like I'm
(10:42):
busy. I'm with my kids all daylong, you know. So I choose not
to do video, because if I'mgonna show up on video with
like, messy hair and puked onshirts and stuff like that,
that's just not the vibe. Okay,so I am going to continue to
just do audio, because that'swhat I'm here for. That's how I
got into podcasts in the firstplace was because it was easy
(11:03):
and I enjoyed it, and it was mything. So if this is you, and
for whatever reason, you're nothere for video, I would say
commit until maybe June of 2025,and if you're seeing that, you
know things are feeling like alittle bit stagnant, you're not
seeing the growth, then considervideo. Consider adding video.
(11:24):
Okay, this is the same advicethat I gave to a client of mine.
And I could have been like, oh,yeah, you must do video. Because
at the end of the day in myagency, we do videos, or, like,
we upload everything on YouTube,and you optimize for YouTube and
the thumbnails and all thethings. And I could have been
like, yes, 100% you have to dovideo. Now this is one of those
things that I need you tobalance strategy with your soul.
(11:49):
So if you really hate video, andvideo is just not something that
you enjoy, hold off on it. It'sokay. It's just one of those
things that I don't want you toget FOMO here. So there are
other ways for you to show up onvideo. By the way, if you don't
want to do the whole thing onYouTube and put up your videos
over there, your video podcast,you can always show up on
(12:09):
Instagram or whatever. Or youcan do what I do, which is the
audio only podcast, like I'mjust here for it. And I just
know that. Here's the thing,maybe 2025 is not the year where
this is going to happen, butmaybe 2026 will be the year that
year that audio only will make afull, huge comeback, because
transists are cyclical. Andremember when shorts came out,
(12:32):
like any short form content,like tick tock or reels or
whatever, and YouTube shorts,they were kind of like playing
Jane right, like you just put upyour content on the interwebs
and, like all these differentplatforms, and it was great. But
then all of a sudden it becamelike this motion picture kind of
production where there's B rowand there's music and there's
(12:54):
like, crazy sounds and whatever.And it wasn't that simple
anymore. So now people are like,tired of the overproduced
shorts, and they're likingsimple shorts or and when I say
shorts, I I'm talking aboutshorts and reusing tick tocks
and all the short form videos,right? So things are cyclical.
So again, that should give you alittle bit of hope that
(13:16):
everybody being on video willcause a video burnout
eventually. Plus you cannotdrive and like, watch a video. I
mean, hopefully you're not,unless you have a Tesla. But
still, I would like keep mileson the road. But the point I'm
trying to make is that's thewhole beauty of podcasting, is
that you can download or youdon't have to look at anything.
(13:37):
You can just be on a walk and beon a drive or be on an airplane
and listen to a podcast. So I amnot changing anything there,
particularly, like, I ain't,nobody got time for that. Just,
just be super honest. Okay, thenext one. So the next one is not
Domingue. The next one isactually great for you if you
speak a second language. So nonEnglish, podcasts, I believe,
(13:59):
will see a huge growth in inlike in the podcasting world. So
for me, for example, I actuallysee this firsthand, because I
can see that people tuning in tomy podcast are from Brazil. Oi,
the way. So if you don't knowI'm actually Brazilian, so I
would love to help you forlistening to you, because I know
(14:21):
you're listening. I know you'relistening, so let's work
together. But yes, people fromother countries have always
tuned in to my show, but Idefinitely see an uptick in in
other countries of people tuninginto like, you know, the
strategies I'm sharing andthings like that. So the point
I'm trying to make is, if youspeak another language, now is
the time for you to double downon that and launch the podcast.
(14:44):
We have not launched it yet, butyes, we're just so here for it,
because, you know, trends, ofcourse, they pick up in the
United States first, and thenthey pick up everywhere else.
And I do feel like podcasting isone of those things that hasn't
really taken off in othercountries, like I live in.
Central America. And people sortof know, like when I tell people
that my podcasts are like, what?So I have to explain it to them,
(15:06):
which I know can happen inUnited States too. But I think
that the point is people inother countries are finally,
like picking up on that. So youknow, the good news is, if you
do have a podcast in a languagethat is not English, 2025 will
be your year. So just make surethat you do what I tell you to
do, focus on SEO and like otherthings that I talk about, and
(15:27):
it's gonna grow. Okay, let's goto number eight, monetization.
Okay, so for monetization, yougotta go niche. So if you're a
general podcast and you'retalking about Bada bing bada
boom, bada blee, bada blonde.People are not here for that.
Okay, you have to be super hyperspecific about what it is that
you're talking about. Like,listen, my love, I have a hyper
(15:49):
specific podcast. My podcast isorganic marketing certified for
podcasters, it is hyperspecific. And if you don't have
a hyper specific podcast, peopleare gonna bounce. Okay? People
are gonna be like, peace out. Idon't have time for this. So
it's not the time to be ageneralist right now is the time
for you to be super niche andnarrow down your focus so that
(16:11):
you can actually monetize yourpodcast. Because if you're too
general, if you're too bloodyblah, you know, people are gonna
bounce. And let me just tell youthat on my podcast, I talk a lot
about SEO and like, how to wearpodcasts and things like that.
And you would think that peopleare like, Oh my gosh, I'm so
tired of this girl. Because Ifeel like I'm tired of myself.
(16:33):
And that's not it at all. Likepeople really do love that I
give very hyper specific like,one of the number one pieces of
feedback that I get is that Ilove how specific you are on
podcast SEO, that is your thing.Like you don't deviate from
that. So that just goes to showyou that if you are afraid of
niching down, don't be becausepeople do love a niche. So there
(16:54):
is that. Okay, number nine,we're here for selling. Like,
speaking of monetization, let'stalk about selling on the
podcast. So if you have apodcast that is just a disguised
code pitch, it's not going to dowell. So what you have to do is
make sure that you're givingvalue and you can still talk
about your offers. I will alwaystalk about my offers. I will
(17:14):
always let you know all thedifferent ways that you can work
with me. I will let you knowabout many courses that I have
or whatever have for sale. Butif you have a podcast where
people tune in to that episode,and the whole episode is one big
sales pitch, right? Like, let'ssay you tune into my podcast,
because the title says how togrow your podcast in 2025 and
(17:35):
instead of you listening to me,actually give you strategies on
how to grow your podcast in 2025the whole episode is me talking
about how to work with me, youwould be very angry, you know.
And people do that. Peopledefinitely use their podcast as
a cold pitch. And like, thosedays are finally over. Like, can
we just praise the creator forthat? Because ain't, nobody got
(17:57):
time for this. So give value.And if you're like, Okay, how do
I do this? I would recommendthat you go back and listen to
one of my latest podcastepisodes, which came out two
weeks ago. So let me see what isI'm actually looking up right
now as we speak. What is theepisode number? So that you can
go ahead and check it out, and Iwill leave it linked in the show
(18:18):
notes down below. So if you goback on the episode that
launched November 27 episode407, how to upgrade your podcast
and get more downloads in justtwo hours, I gave value, but I
also sold in that podcastepisode. And dare I say that
that episode is one of theepisodes that I sold more. It
(18:39):
was more of a hard sale, like Inever usually sell that much on
a podcast episode, but I was onfire that day, and I was like,
I'm doing this. So that is howyou can sell. And then all of my
podcast episodes, I'm alwaystelling something. Have you
noticed? Wink, wink. So thepoint is, you need to build
trust with your people andactually give them value. And
then infuser offers in the wholething of you know how to do XYZ,
(19:03):
and then people tune into theepisode, and it's just you
selling, selling, selling, andlike, zero value, those days are
over. Okay, okay, my love, let'smove on to Prediction number 10
for lead magnets. They need toevolve. So if you have just,
like, generic freebies again,like just staying wishy washy,
kind of staying vanilla. It'sno, people are not here for
(19:26):
that. People want the flavor.Okay, give them the chocolate
and or the chocolate chip mint,or whatever. You know what I'm
saying. Like, the point is, youhave to be super specific,
because, come on, are we all notburned out from freebies that we
get that we don't even openanymore. Like, a freebie sounds
really good, and then, like, youforget to open it because we're
(19:46):
so burned out. I mean, who doesnot have a folder in their
computer with like freebies thatthey haven't even opened, like
this, the freebie graveyard? So,yeah, you have to be super
specific with what you'recreating. Give a ton. Of value,
because things are getting supercompetitive. That's what I'm
gonna say about that. And, ofcourse, talk about your freebies
(20:07):
on your podcast episode. Butfreebies are going to have to
evolve. Maybe your freebiebecomes a community like people
are just going to really have tothink outside of the box for
this one, because the whole leadmagnet thing. It's just like
it's getting harder and harderto grow an email list. You have
to work harder. So give people areason to actually wanted to get
(20:30):
in your freebie or yourcommunity or whatever. Okay,
let's talk about number 11.Okay, number 11 is a big one. So
you can be, you know, allpositive about money, that money
loves you and this and that andthe other, and you're into
whatever money love story thatyou're into. But please be
(20:51):
realistic, because if you don'tsee that the economy is not
doing well, and he hasn't beenfor a while, like, What planet
do you live on? Because here'sthe thing, an economic shift,
like to the downside, like adownshift, could change
everything, right? So in 2020when we all got locked down and
(21:12):
people were selling everythingleft and right, everybody was
buying things, you know, becausewe had all the time to stay home
and whatever, right? Ifsomething happens crazy, like
another economic thing happens,and please let it not be another
pandemic, but let's saysomething crazy happens to the
economy next time around which,let's face it, 2025, could be
(21:35):
the year people are not going tobe so quick to just buy
everything left and right.People have been more cautious
about how they spend theirmoney. So the antidote for this
is for you to have a variety ofways to work with you for
something low ticket, somethinghigh tickets, you know, things
in between. I think this wholething of like, oh, I only charge
(21:58):
high ticket because I ampremium. And data like, if you
don't know my position on that,I'm not here for that. I think
you should definitely have awide range of offers and a wide
range of ways for people to workwith you. Like, the lowest offer
I have is 24 bucks, and I'llleave the link for you down
below. It is, like, such a juicyoffer. It is so good. And the
(22:19):
highest thing I have is like,$6,000 you know, and I have
everything else in between. Andlet me just tell you, I sell
every single one of them becauseI want to help people at
whatever capacity, right? So thepodcast is here for free, and
then I have all these differentways that you can work with me,
starting at $24 so the point is,you need to be able to diversify
(22:40):
your income, right? Like peoplethink that when we diversify our
income, we're talking about Ihave a business, and then I have
real estate, and then I havesome money in stocks, and I have
that thing on the side. And whatI'm saying here is, within your
business, you have to havedifferent ways to monetize your
business. So you could havedifferent types of offers. You
may be affiliate offers orwhatever the case may be, but
(23:02):
you need to have different waysthat you monetize your business,
so do not just depend on one.Okay. Moving on to prediction.
Do say burnout. We are talkingabout burnout, so burnout, it's
going to force people to justpivot or quit, because people
are just getting to the point.Like, remember what I said about
AI, that AI is taking over, andlisten like, AI influencers, I
(23:27):
logged into Instagram the otherday, and I was looking for a
business, and I needed to go onthe Explore page so I could
search. And like, I gotdistracted, because who doesn't
and like, I feel like I lost acouple neurons because of the
type of content that Instagramwas suggesting to me. But it's
crazy all this AI generatedcontent, like it looks super
(23:50):
real, and you have to really payattention to what's being put
out, because it's obviously AI.But the point is, people enjoy
that kind of stuff, and theymake it funny, they make it
cute, they make it whatever. Andthe point is, because AI allows
you to create so much contentand put it out into, you know,
the interwebs, people are goingto burn out, and people are
(24:12):
going to pivot and people aregoing to quit. So, you know, how
does that translate in thepodcasting world? Is that you
need to batch your episodes.Stay ahead of the game. You need
to stay consistent. You need tobe the human version of you. You
need to really bring up youryour A game. And that's how
we're going to avoid burnout andpick your battles wisely, right?
(24:34):
So for me, I know what I like todo in business, and I know what
I do not like to do in business.For me, I love the podcasting. I
love the audio only experience,and I'm so here for it. I know
my limits, and every once in awhile, I like to experiment with
different things, but I alwaysgo back to okay the minute that
this feels like a burden, I'mout like, I'm not doing this
(24:55):
anymore. So there have beentimes where I'm like, Okay, let
me fiddle with Instagram for asecond, and I do. And have fun,
and then, like, five reelslater, I'm like, Okay, I'm
tired, I'm done, I'm out, youknow. So know your limits, stop
the thing that you have to, youknow, be everything for
everyone, everywhere, everytime. Like, we're not here for
that, because burnout will justcause you to quit. That's point
(25:17):
blank what's going to happen. Sothe other thing too on this
point is you need to setrealistic goals for your
podcast, and you need to focuson quality over quantity. Okay,
focus on quality over quantity.You notice I show up on my
podcast once a week, and guesswhat? It works extremely well
for me. Okay, I'm not bombardingmy people with a bunch of
(25:38):
content, and people enjoy it, Ihave to say, and I could just
show up more times than I havein the past. But right now, this
works really well for me, whereI'm at in the season of life,
and for my listeners as well. Sobe mindful of that FOMO, like
not having FOMO, will go a longway for you in 2025 Okay, let's
go to Prediction number 13.Okay. Audience fatigue, and I've
(26:01):
already touched about thispreviously, but I just want to
give like, a little bit of,like, a different angle, right?
So people are not just fatiguedfrom, like, listening to a bunch
of podcasts, right? But it's thefatigue of being bombarded with
things on Instagram andPinterest and YouTube and
LinkedIn and x and whateverother platforms out there,
(26:23):
right? So how do you combat thatis by you being a person of
value. Do not be a fluffyperson. Okay? You have to think
of people like, if you and Iwere having a conversation like
in person, like for sitting inthe empty chair in front of me
right now in my office, I wouldwant to pour into you and give
(26:44):
you value and not just talkabout random things that don't
add anything to anybody. So howto avoid the audience fatigue
that your people are going tosuffer in 2025
is by being a value drivenperson. Is by not giving fluff.
And like, there's the trend inmarketing that uses, like, made
(27:05):
up this hyper FOMO inducingterms that people just slap a TM
on for trademark and, like, callit their thing, you know. So
people are, like, getting reallysick and tired of that, because
they're noticing that it doesn'treally bring any results. Like,
yeah, I feel the hype and youfeel good, but then like it's
all sustainable. So don't be oneof those people. Be those people
(27:25):
that actually give value and addsomething into a person's life,
you know, like treat others asyou want to be treated like can
go wrong with that, you know. Sorespect to your audience's time
and cut out the fluff. Just givethem what they came to your
podcast for and your content ingeneral. Okay, number 14, so
this one is a double edgedsword. Okay? Because if you have
(27:50):
patience, this will pay off.Because in 2025, I guarantee
you, the pod fade will be worsethan ever. So if you don't know
a pod fade, pod fade is whenpeople start a podcast and then,
like, 345, 10 episodes later,they're like, Okay, I'm out.
This is not what I thought I wasgoing to be. Why? Because
podcasting is a long term game,and people are just not patient.
People are just here for theright here, right now, and
(28:13):
people don't want to wait. Andin 2025, pod fade, like I said,
will be like at an all timehigh. Dare I say that fewer than
10% of podcasts will last ayear, and like, Gosh, I really
do, honestly think it'll be awhole lot less than that,
because people just don't wantto commit. So if you are
somebody who's patient, then2025 will be your year, because
(28:36):
of all the things that I said.So while I did say that this
predictions work a little bitdoom and gloom. Like, if you are
savvy, you're gonna look at thisand be like, Oh, okay, they do
sound Domingue. But also, like,super helpful, because
everybody's going to be tired ofthe AI thing, and people are
gonna quit and all the fatigueand all this going on. Like, I
(28:57):
get to be myself and show up andI'm patient and I will. I will
less everybody else. So, youknow, I have been podcasting
since May of 2020, it's been ahot minute, and I don't foresee
myself stopping anytime soon,unless the Heavenly Father tells
me otherwise. But I mean, howmany other podcasters Do you see
(29:18):
just standing the test of time,right? Like, and I'm talking
podcasters within the realm ofpodcasters that I'm in right.
Like, I'm not a huge podcaster.I'm not a household name. I am
not Jenna Kutcher or AmyPorterfield or whoever, whoever
writing this online marketingspace, okay? And, yeah, they
stay on forever and ever,because, like, it's a huge
(29:38):
funnel for them. But forcreators like myself, if people
don't know what they're doingand they're being too general
and they're not being patientlike they quit, they're just
like, I'm out. This ain't forme. I'm gonna go try my luck and
tick tock or whatever. You know.So how do you avoid pod fade? Is
you need to make sure thatagain, it goes back to giving
value. You're stayingconsistent. You're. Thinking
(30:00):
about your listener, right? Sowhenever I create my podcast
episodes, I have, like, one veryspecific person that I create
this podcast episode for. Like,I'm thinking about this one
person, and I create my episodesfor her. I know you need to be
the same. And yeah, that's howyou're going to avoid pod fade,
and that's how you can survivethis kind of drought, and look
(30:23):
at it as an opportunity. Okay,so what are you going to do with
all this information that youhave in front of you? You know,
there's a lot of stake herehonestly, and you're going to
need to have clarity on what itis that you're doing. You're
going to need to stayconsistent, and you're going to
need to stay adaptable. If youneed help with any area you know
(30:44):
you're in a podcasting journey,just know that I own a podcast
marketing agency. If you needsomebody to take the load off of
your hands and actually havelike human beings work on
yourself, we're here for you.And if you just want to tackle
things on your own, I have abunch of resources that I will
leave linked for you down in theshow notes that you can go ahead
and grab. I am obsessed. I don'tlike the word obsessed, but I
don't know what else to likeswitch it to. So we're gonna use
(31:07):
obsessed for now. But I amcurrently obsessed with my $24
bundle offer, because it's over12 resources that will help you
upgrade your podcast, and it'sso good, and it might just be
the thing that you need toreally upgrade your podcast,
like I said, and simple tweaksgo a long way in this podcasting
world. Because the thing of itis, and you have heard me say
(31:28):
this before, is that people justlike to look left and right and
to see you know what so and sois doing and what that person is
doing and whatever. And theylike to copy what everybody else
is doing. And of course, theyjust end up burning out because
they don't understand thestrategy behind it, and the
strategies that somebody else isusing is for that specific
(31:49):
person. It's not a one size fitsall strategy, you know. So my
products allow you to pull outthe best of you into what it is
that you do, so that you canconnect with your ideal clients,
like really the the clients thatare meant to work with you, and
that is what I teach you insideof of my programs, which, again,
(32:11):
I will leave linked for you downbelow. We hope that this episode
has been helpful, and pleaseshare or share with your podcast
or friend, so that they know howto adapt in 2025 until next time
you find God's love, peace,grace and mercy, and I'll see
you then. Bye. Thanks forlistening to the organic
marketing simplified forpodcasters. If you're ready to
(32:33):
take your podcast to the nextlevel, let's work together. I
offer a group coaching programcalled the profitable podcast
blueprint where you havelifetime access, not only to the
program itself and all updates,but also to me inside of a group
coaching container. So you alsohave access to other podcasters
(32:53):
that you can network with. Sothat's one way that we can work
together. I also own a podcastmarketing and production agency.
So if all you want to do is torecord your episodes and send it
to us and have us do all theback work for you, while making
sure that your show is gettingall the visibility it deserves,
then that's another way that wecan work together. And finally,
(33:15):
I have one on one coaching, socome hang out with me. Go to
julianabati.com for all theinformation, and I cannot wait
to see you back here next week.You.
Popular Podcasts
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com