Nicki Chang-Powless is an international speaker, Client Attraction Specialist, Business Strategist, and with her book “Putting the Pieces Together: Your Survival Guide to the First Five Years in Business” also an Amazon Bestselling Author. Her specialty in Client Attraction helps business owners STAND OUT and attract more clients with ease! Identify the best marketing strategies that will get you the best return on your investment and get there fast.
Her programs have made such an impact on the small business community that she was the recipient of the 2018 Best New Business Venture award at the SuPEARLative Awards and the 2019 Entrepreneur of the Year at the Business from the Heart Awards.
Today, Nicki helps business owners work less and make more by designing a business journey that is fun and simple!
Kathi and Nicki discussed the importance of a clear and compelling marketing message. Nicki emphasized that the message should focus on the target audience's needs and challenges, and how the product or service can solve them. She also highlighted the need for a unique positioning and value proposition. Nicki shared a process to help identify strengths and understand the target audience's language and motivations. They also discussed the importance of feedback and testing different topics with the audience. Nicki discussed the two main factors that determine success in marketing.
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