October 30, 2024 • 32 mins
#295 - What's the difference between making $40k in your business and surpassing 6-figures? It's not what you think. You'll learn six essential strategies to propel your online business forward, saving you time, energy, and money along the way.
Our story isn't just about business tactics; it's about a mindset shift. We unravel the myth that posting on social media equals business success and stress the importance of aligning your business efforts with personal goals and strengths. By reverse engineering your objectives, you can ensure your business model supports your desired lifestyle. Explore how intentional living and leveraging your natural abilities can accelerate progress, turning perceived obstacles into opportunities for growth and learning.
Lastly, embrace the power of investing in yourself and seeking mentorship. We'll share how surrounding ourselves with positive, proactive individuals and engaging with expert guidance transformed our business journey. From overcoming the daunting transition from a W2 to an entrepreneurial mindset to making pivotal investments in our growth, this episode is your guide to achieving rapid business success and realizing your dream lifestyle. Join us for an inspiring conversation that encourages you to focus on abundance, creativity, and the indispensable value of mentorship.
Connect with Marc & Teresa:
Modern Leadership on YouTube
If you love listening to this podcast, please consider leaving a rating & review in Apple Podcasts. On iTunes, go to the show and scroll to the bottom underneath Ratings & Reviews and click on Write a Review. Thanks for listening and tune in to our next episode!
Connect with Teresa on: Instagram or Podcast Website
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Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
So what would we do if we started our six-figure
online business over again toget back to where we are without
having to go through the painand the struggle of the 12 years
that it took to get here?
That's what we're going to betalking about here today.
We've been having a lot ofconversation with people around
some of the things that theyreally wish they had known
before they started theirbusiness, and we want to be able
(00:20):
to bring that stuff to you, andso we put together a training
today, because we really wantyou to get ahead of a lot of the
things that we're going to betalking about, because you can
either go through the painyourself or have somebody else
go through the pain and give youthe shortcuts so that you don't
have to travel down that road.
Now here's the thing talking toa lot of people who were
struggling, like we were in thebeginning, with getting started.
I find that a lot of people andfrom these conversations,
(00:43):
people start off doing the fancywork.
First, they start puttingtogether the graphics, the name
of their business, their website, what they're gonna be talking
about, what they're gonna beselling and all of these things,
which are great once you haveyour foundation built, because
if you don't get the first floorbuilt, you can't start putting
the fancy furniture on thesecond floor.
It's gonna get messed up thefirst time that it rains, right?
(01:05):
You've got to make sure thatyou build up that foundation and
have everything set in placebefore you take those steps.
And today we really want to diveinto this, because not only do
we want you to not waste timeand waste energy and really
waste money, but we want you tobuild the business of your
dreams, because we know thatyou're here to help people in
the world that really, trulyneed your help.
(01:27):
But we've got to get out of ourown way sometimes and we've got
to have some processes to put inplace to make sure that we're
spending our time and energywisely.
So if you're somebody who'sjust getting started in business
, maybe you just have an idea ofwhat you want to get started
with, but you have no idea howto implement it.
Or you've been in business andyou feel like you have been
stuck and you feel like man, Idon't know what it is.
(01:49):
Well, today's training is goingto be for you, because we're
going to help you get unstuck bysharing the six things that we
absolutely need to know, orneeded to know, in order to grow
a multiple, six-figure onlinebusiness, so that you can grow
that too.
If you're ready to do that withus, let's go.
Speaker 2 (02:18):
Hey, my name is Teresa Hildebrand and this is
Organized Chaos.
We take a deep dive into livingwith intentionality, focusing
on what's important in our livesso we can truly feel our best.
It may feel chaotic at times,but with a little organization,
the right mindset and a ton ofself-love, we can still thrive.
Join me as we talk to otherbusy moms and experts who will
share tips and strategies tohelp you reach your goals.
(02:39):
Hope you enjoy this episode ofOrganized Chaos.
Speaker 1 (02:42):
Now on to the show you enjoy this episode of
Organized Chaos.
Now on to the show.
All right guys, welcome back.
Let's dive right in Now.
So, for those of you guys whodon't know who we are, I'm Mark
and Teresa.
We are online coaches, slashentrepreneurs, slash parents,
slash all these million otherthings that we do, and we
personally were stuck at that$40,000 range for a long time in
(03:04):
our business, and what werealized is, in order for us to
leave our full-time jobs Teresafrom corporate, me from LAPD we
needed to be able to find asolution to be able to speed up
the process of growth, and whatwe found are these six things
that we want to share with youtoday that if we were to start
over again, we would actually dodifferently, so we could
actually grow exponentiallyfaster.
Now, since implementing thesethings, we would actually do
differently, so we couldactually grow exponentially
(03:24):
faster.
Now, since implementing thesethings, we rose to multiple six
figures.
We've been able to both retirefrom our career.
Like so many people jump intobusiness, they're super excited,
right, and they don't take thetime to slow down and realize
that starting a business takeswork, it takes energy, it takes
money, it takes time and ittakes focus in order to make it
(03:45):
happen, and the reason why isbecause business is not easy.
If it was easy, everybody wouldbe doing it.
We wouldn't have an opportunityto separate ourselves from
everybody else who triessomething for a couple months.
Instead, we have to get reallygood at leaning into what it
takes to become an entrepreneur.
We're going to dive into thattoday, but some of the things
that I personally have seen asto why business is so hard, as
(04:07):
well as all the thousands ofpeople that we work with and
have conversations with, there'sa few things that really
resonate with me that I want tomake sure that you're going to
be up against, because when youunderstand that you're up
against it, it gives you thepower to get through it if you
choose to, and I don't think youwould be here and still be
watching this if you didn'tchoose to.
So let's talk about this realquick, right?
So here's how business is sohard.
(04:29):
We have an idea, we have athought, we have a thing that we
know that we personally havebeen through sometimes, and now
we want to be able to help otherpeople through it too.
So we are so excited, but wedon't know what to do with that
excitement.
We're like well, should westart talking about social media
?
Should we get an LLC for ourbusiness?
Should we talk to an accountant?
(04:49):
Like, how are we get thisprogram in place?
How do we get a product?
What should I sell?
What are people going to want?
And what happens is we get intothis piece where we're not
actually taking action.
We're just consuming everythingon the planet and we're not
doing anything with it.
Right, and one of the thingsthat I like to say a lot because
I learned it through hard,painful situations that I've
been through is you don't getbetter by consuming.
(05:10):
You get better by acting,because you cannot improve in
action.
Right, but when we first getstarted and we're like, okay,
we're going to do something, andwe convince ourselves to take
action, then we just start doingthe exciting things.
We start doing the things thatlike oh, this must be what
business is all about.
This is designing the graphics,this is thinking about your
website.
This is like going to GoDaddyand doing some searching and
(05:31):
figuring out what that thing isgonna be.
It's thinking about, like,landing pages.
And it thinks about like, oh,let me connect my bank account
to this Stripe account andPayPal and all these great
things, and some of those thingsare important.
I'm not going to say that, but alot of times we put the cart in
front of the horse, meaning wehave nothing to sell, we have
nothing to do, but we'rebuilding all of these systems
(05:52):
and everything in place beforewe actually know what we're
going to not only lean into but,based off of our strengths,
based off of the things that welove to do and based off of the
things that we're capable ofdoing, we don't even think about
that.
First we jump into the kind oflike fancy level stuff, the
higher level stuff, when reallywe need to be starting out at
the base level.
Now here's the thing.
I know a lot of people who getpast this stage and they're like
(06:12):
you know what?
Now I'm going to do it, I'mgoing to build my program, I'm
going to put together thisproduct, I'm going to sell
somebody else's product, andthey spend all of this time
doing that, putting it alltogether.
They have this beautiful backend, they have this Mighty
Networks or Kajabi, likeeverything's beautiful, and they
have zero people to sell to.
And because they did itbackwards and you're going to
(06:33):
hear this in one of mine is likehow we do things backwards.
We think we've got to create aprogram or product and then we
just release it to the world andeverybody comes knocking down
our doors.
That is not how it works.
It's actually.
There's an opposite theory thatI really lean into.
That's helped me grow ourbusiness a lot by not just
actually starting with meputting together the program,
(06:53):
but instead me making a decisionon who I'm going to help, the
problems I'm going to helppeople solve, and starting from
there and working backwards.
But here's the thing All ofthese things are things that we
naturally go through in business, especially if you're doing
this by yourself, and everysingle time that we get into one
of these potential barriers, wehave a decision to make.
The decision is do I keep going?
(07:15):
Do I make this not be about me?
Do I make this mean that I justhave something to learn and
grow, or do we make this meanthat I just can't be successful
in business?
I must not be good at this.
I must not be able to helpanyone.
You get the opportunity everystep of the way to make a
decision.
If you're going to lean intothis, go all in and learn the
lesson, or you're going to justshut down and not take those
steps.
(07:35):
So here's the thing I wouldreally highly encourage you to
actually have a plan and reallyconnect with somebody who can
help you.
But regardless, I think thething that I really want to make
sure everybody gets from thisis understanding that it's time
to lean in when things getuncomfortable.
When you do some of thesethings which, by the way, all of
these things we personally havedone it's an opportunity for
you to lean in, for you to learnthe lesson and for you to teach
(07:57):
it to someone else so that theynever have to go through it
again.
And that's why we're here.
I just really want you to knowthere's a lot of power in coming
up against these obstacles andgetting through them, getting to
the other side, because now youcan help so many other people
get through it too.
Now, the reason why I startedoff with this is not because I
want everybody to peace out onbusiness.
It's because I don't wantpeople who are not going to be
(08:19):
willing to take action, to makeadjustments along the way, to
not take this personal.
I don't want you to waste anytime if you're not going to be
able to do that by being here, Imean definitely it's not
something that our program isfor for people who are just
testing things out you have tobe willing to lean in.
You have to be willing to putin the action and the energy and
not take it personal, which issomething that we're going to be
(08:39):
talking a lot about today,because that is how true
businesses are built.
They're built on you learningthe lesson, you trying a bunch
of things, figuring out whatworks, figuring out what doesn't
work, sharing your knowledgewith other people and then
making sure that you'resurrounding yourself in an
environment of other people whoare doing the same thing.
That is what will make yousuccessful in business.
Now we want to give you sometactics and some strategies
(09:01):
along with that, but thatmindset piece that I just shared
with you is the most importantthing of all.
You're going to get knockeddown.
It depends on whether you'rewilling to get up and how many
times you're willing to get upand stop asking yourself how
long is it going to take, andstart figuring out how much more
you're going to be able tosucceed, how much more you're
going to be able to create,because the more that you lean
(09:21):
in and actually find thesolutions that we're talking
about here, the more that you'regoing to make an impact in the
world and then know what's goingto happen.
Six years are going to go byand then somebody's going to be
like, oh, you must have gottenlucky.
And anytime that I hear thatfrom people who are like, oh,
you must have gotten lucky foryou and Teresa to retire, I'm
like you are out of your mind.
(09:41):
If you think this has to do withluck, this is all about
learning, struggling, payingmoney to learn things, having
mentors and all the things thatwe're going to be talking about
here today.
All right, so people will thinkthat you got lucky, but I
guarantee you inside you'regoing to be like there was no
luck as a part of this process.
All right, luck is just youtaking a lot of action and being
present.
(10:01):
When that thing is not,opportunity presents itself.
That's really what I think luckis, as opposed to not taking
action and just like notstepping into your true
potential, not only as abusiness owner, but the impact
that you're going to make in theworld.
Now here's the thing I want tostart getting into these three,
or actually six, things that wewish we had known before we got
started.
But I wanted to set you up thatway because I want to make sure
(10:23):
that you're all in with this.
You're not just going to testthis out.
You're going to lean into thisand create the business of your
dreams because you and yourfamily and, honestly, the world,
deserve it.
Because this isn't just aboutyou, it's about the people that
you can impact and you have tobe willing to fight that fight.
So what we're going to do is I'mgoing to pass it over to Teresa
we're going to kind of go backand forth we important things
(10:44):
that we wish we had known.
That would have sped up theprocess and the growth of our
success, of our business.
Some of them I kind of hintedaround.
Right now we're going to gointo a little bit deeper because
I want you to have these sixthings.
I want you to take notes andanything that resonates with you
.
We want to see it in the chat.
We want you to comment Ifyou've gone past that in your
business.
I want you to share how gettingpast these things has really
helped you tremendously.
(11:05):
All right, ready to get intonumber one?
Speaker 3 (11:07):
Let's go.
Speaker 1 (11:07):
Okay, go for it.
Speaker 3 (11:08):
All right.
So number one is that postingon social media doesn't mean
that I have a business.
Speaker 1 (11:15):
Ouch.
Speaker 3 (11:22):
Yeah, and this is a really hard one to kind of grasp
, because we see so many peopleon social media and we think
that if we just start postingthat people are going to come to
us First of all, that if wejust start posting that people
are going to come to us First ofall, not a lot of people see
our stuff and that's foreverybody.
There are people that can kindof train the algorithm and
things like that so that morepeople can they can get more
reach.
However, for most people,whatever you post on social
(11:42):
media, a very, very smallpercentage see that very, very
small percentage.
See that.
But also, social media is justthe tip of the iceberg.
It's just a strategy to be ableto, you know, share your
business, but it's a very, verysmall piece.
So putting so much effort intosocial media, especially at the
beginning, is a big mistake, andI wish I knew when we first
(12:06):
started that I didn't have toput so much effort into it.
Now, you know, if I look at mysocial media account, I'm like
it's been years that I've beenposting in thousands and
thousands of posts, but that'snot where the money has come in
for us.
Social media has not brought usthe revenue that we have now.
It's been a small piece and animportant piece, but it wasn't
(12:29):
the thing that I needed to focuson at the very beginning.
Speaker 1 (12:32):
Yeah, I love that.
I love it because I originallythought that when I had a social
media account and I startedposting stuff about my business,
I might have a business Only,like you said, like nobody would
actually respond to it and evenon social media, like I had to
go out and find my person right,because not everybody on social
media is your person right.
But there's some things that wehave to do to reverse engineer
it to make social media worth itwhen you do post it.
(12:54):
That's something we'll talkabout a little bit later.
So, for me, the first one ismaking sure that my goals and my
strengths are in alignment withmy business.
Here's the thing when I thinkabout like leaving LAPD, one
Think about like leaving LAPD.
One of the things that I didn'trealize is that I don't wanna
like leave a job so that I canwork a business that I hate just
as much as my job.
I wanna make sure that it'snumber one in alignment with my
(13:16):
goals, meaning that I actuallywant to achieve and make it so
that I can have a significantincome that allows me to retire
from work, and actually want todo that Now being able to
reverse engineer this, which iswhat we do as life and
performance coaches had merealize that absolutely I do
want to be at home.
I kind of want to be like astay-at-home dad, where I get to
take the kids to school, I getto spend time with Teresa.
(13:38):
After this, we're going to goon a walk and just do like
things that I typically couldn'tdo.
Being an LAPD sergeant, havingto work 12-hour days, having to
work 12 hour days, having to beon call for a ton of different
things, right.
But I had to reverse engineerwhat those goals would look like
and really like does thebusiness actually fit into what
those goals are?
So if I was, let's say, selling, you know, let's say, somebody
(14:00):
else's product, right, and I wasgetting about $10 or $20 for
every sale that I was making,I'd have to look at the numbers
and say, ok, if we want to haveand make $250,000 a year because
we live in California, sothat's what we have to make in
order for us to make ends meet,if we want to make $250,000 a
year, how many sales would Ihave to make for a $10 item?
And those numbers really at thetime didn't really work out for
(14:21):
us.
I was like that's not going tohappen, right?
And so really thinking aboutreverse engineering the business
that you're going to be in.
You have to work the numbersout now, not after you start the
business and you start havingconversations.
You start selling things,because if the numbers don't
work out, we shouldn't bespending time and energy into it
(14:42):
.
Second part of this is mystrengths.
So, when it comes to me with mystrengths, strengths is not
social media, strengths is notmarketing.
Strengths is, for me, video.
Strength is my energy.
Strength is my coaching ability.
Strength is me and my intuition, and so, whatever I had was
going to do, I had to ask myselfis this based off of my
(15:03):
strength zone?
Now, for me, coaching was in mystrength zone.
I wouldn't say health andfitness was my strength zone,
even though that's where Istarted.
But when I leaned into it, Iwas like health and fitness
first off.
I'm going to have to have100,000 clients, right?
I don't want to have that many.
I'm going to have to talk abouthealth and fitness all the time
.
I don't want to talk abouthealth and fitness all the time,
right?
And also, it's not my strengthlike me, teaching exercises,
(15:25):
classes or writing meal plans,like even I, even though I have
that certification, that is notfun to me.
It's not like I can't wait tocome home so I can write people
meal plans.
Now, if you're like I love mealplans and I'm like let's do it
Right.
But you have to have thisconversation about is the
business that you're going tostart is in alignment with your
goals really also with your corevalues, but also based on your
strengths?
(15:46):
If I had known that, I wouldhave not wasted like four or
five years.
Now here's the thing I saidwasted.
I want to go back on that.
I don't mean wasted.
I would have sped up theprocess so it didn't take me
five years to learn that lesson.
Because here's the thing I know.
Ubang talks about getting peopleto take action.
The one thing that I'm the bestat is taking action.
I mean I wrote a book calledMastering your Life Through
(16:08):
Self-Coaching the Tactical Guideto Get you to Show Up and
Become a Leader of Leaders,right, so you can take those
actions.
I'm the person who, whensomebody is like, hey, take
action a year from now, I'lltake action for five years, like
that's not a problem of mine.
When people say like I don'thave enough money to be able to
do things, I will find a way tomake it happen.
(16:31):
Like I'm the action taker, I'mnot focused on what's broken,
wrong or missing or what I don'thave.
I'm focused on okay, but whatelse can I do?
I mean, I borrowed money frommy mom.
I borrowed money from mybrother.
I did so many things that madeit so that it was possible to
get to where I am, because Iwasn't stuck on not taking
action right.
But that's my strength.
That's something that Iactually want to lean into is
like leaning into my strengthand being able to pull that with
me into every endeavor that Ipossibly could take right.
So when I think about business,when I think about overcoming
(16:54):
obstacles and resiliency, thoseare really important things for
you to be able to have and tapinto, especially if you're like
wanting to grow a business,because you have to be willing
to do those things right.
So that's why I want to makesure that when you do start a
business, that when you do makethat decision that you actually
think about, is it related to mygoals?
Is it possible for me toactually hit my goals based off
of this, and is it somethingthat is in my strength zone that
(17:15):
I love to do.
If so, then we're going to keepmoving, but if not, we need to
examine it now, not down theroad, when you have thousands of
customers and you're thinkingabout making a pivot now.
Right, we can think about someof these things in advance.
Speaker 3 (17:28):
Number three for you so, number three, what I wish I
knew was adopting anentrepreneur mindset was a must.
Like Mark said, that's the mostimportant thing.
Like this wasn't hey, I'm gonnadip my toe in, or hey, I'm just
gonna try this out.
Or oh, this is kind of like ahobby.
Right now I'm gonna treat itlike a hobby.
(17:49):
I had to really adopt a mindsetof I'm going to do this.
This is what I am committed todoing.
I didn't know all the steps, Ididn't know how long it was
going to take, but I knew thatif I had that energy going into
it, that it would have happeneda lot faster.
So our success would havehappened a lot faster.
(18:10):
Now, of course, we have alittle bit of a different
dynamic here, because it was,you know, the both of the, both
of us working on the business.
But, you know, even if you'reby yourself like we'll talk a
little bit later about some ofthe other strategies you can use
when it's just you and liketrying to create a business but
I knew in my mind that if I hadknown to really apply like this
(18:37):
mindset of like a go-getter andlike, hey, you know, if I know
what I want and I know that whatI'm going to be doing is going
to be enjoyable and it's goingto make a difference.
I really need to take itseriously, because there's so
many people who will just jumpinto something.
They get really excited, theyget really motivated and they're
(18:58):
just like, oh, you know,they're just going to go in like
, kind of like a try it kind ofyeah Like yeah, that kind of
attitude and I got to say likein the beginning you may not
(19:31):
know if this is going to workout, Like nobody knows that you
have like the ability or thepotential to make this happen,
like you have to apply thatattitude and that energy into it
because you will find that itwill go a lot faster if you do
that, rather than just likegoing in and then coming out and
then basically failing and thenfeeling like a failure when
it's just an experiment.
We're all going to fail,Doesn't matter how many tactics,
(19:54):
how many strategies we give you.
That's part of the process.
Failure is part of the processin order to get to success.
So, knowing that, going intothat, you can learn the lessons
from that and move forward a lotfaster.
Speaker 1 (20:07):
Yes, yeah, this entrepreneurial mindset one.
I think we could spend thewhole video on this because of
how important it is.
What I have to say is, like youdon't have to be an
entrepreneur to have anentrepreneur mindset.
I was a police sergeant fromLAPD, like what I could sell
people into was handcuffs andthat was pretty much it.
Like I'd never been in retailmy entire life.
Teresa was working in corporate.
(20:29):
It's like these things, theseideas of being an entrepreneur,
were not with us in thebeginning, so we started out in
a multi-level marketing business.
That's when entrepreneurshipstarted to rub off on us and
we're like, hey, we would loveto be able to achieve this stuff
, to not have to work all thetime, but being able to have a
steady income where we couldactually there was uncapped and
there was no cap to how muchmoney we could make.
(20:50):
Right, when we realized that wehad to have an entrepreneur
mindset, which was we're testingit out, we're going to figure
it out.
It's just a matter of it hasnothing to do with me and my
worth.
It has everything to do with.
Is this the right thing tobring people or is this not the
right thing to bring people?
Having that entrepreneurmindset is like I'm going to
find a way and I'm going to likebe more creative and not be
(21:11):
focused on what I don't have,not be focused on how everybody
else had it easier, not befocused on lack of time, money,
resources, but be focused onwhat can I do to make this
happen without, like we alwayssay on this channel without
burning yourself out orsacrificing your family time.
There is 100% a way if you'rewilling to lean in and learn
that, but you have to have thatentrepreneur mindset.
Now, number four for us is verymuch related to this
(21:36):
entrepreneur mindset, and thatis I wish that we had gotten
into the right environmentsooner Working corporate,
working, lapd.
There was not a lot of peoplewith an entrepreneur mindset
that we'd have conversationswith.
Most of them were like what youare working?
You've been working here for 20years, like most people work
for 33 years at LAPD, and thenthey retire and they get to live
a comfortable life and they'relike you've literally gotten
(21:57):
more than halfway and now you'regoing to leave this, you're
going to leave this job, you'regoing to leave the security and
all the things that you have andyou can't even collect a
pension for being in thatenvironment pulled me down a lot
and it was because I was tryingto figure out ways of being
able to succeed as anentrepreneur while I was
fighting the whole internalthings that was happening by
working at LAPD.
And if I had a chance to goback, I would have made sure
(22:20):
that I got into an environmentwhere business owners and
entrepreneurs that was the normas quickly as possible.
Not that I could have removedmyself from my police career I
couldn't.
At the time I wasn't makingenough money.
We're making $40,000 per year inour business but when we leaned
into a group of people moreoften than when I was hanging
out at LAPD, it got me to thinkdifferently.
It got me to start focusing onwhat I could create.
(22:43):
It got me to focus on abundance.
It got me to focus on purposeand potential and what I could
really do, rather than thenegativity of what's broken,
wrong or missing, which iswhat's on 99% of the careers and
stuff out there.
If you look at social mediaright now, I don't even know
what's going on with theelection and all that kind of
stuff.
I could care less, because thedirect impact that it has on me
(23:03):
depends on how much of my timeand my energy I put into that
level of negativity, but when Ifocus on creating something and
I'm around other people who arecreating something too, I got to
tell you that energy iscontagious and it will help you
to break through, to take action, to do all the things that
we're talking about.
Because you're hanging out withpeople who that's just their
norm.
I dare you to hang out withpeople who their norm is to
(23:24):
think of problems that peoplehave, think of solutions of it,
think of a way to market it andhow to sell it, have
conversations, rinse and repeatuntil they find their products
and their programs that work.
I guarantee you that if youhang out in that environment,
guess what will happen to youtoo?
You will be more creative.
You will find different waysand different solutions and
you'll be less focusing on whatcould potentially go wrong and
you'll be focused on what you'recreating in this world.
(23:45):
Your life will look entirelydifferent Mine did Of a year of
being in that kind ofenvironment, not hiding in the
back, not just paying to be inthe environment, but being in
the environment, jumping up tothe front of the room and saying
I need help.
This is where I'm going through.
This is what I need.
I need some ideas, somecreativity.
It is incredible what you canget not also from the energy
(24:05):
from other people who share thesame values and goals and want
to get after it as much as youdo.
So if I had to start over, thiswould probably be the first
thing I do is make sure I getinto an environment.
I don't just sit in the back ofthe room, I'm at the front of
the class and I'm taking notes.
I'm taking action.
I'm bringing those actions backto get everybody's advice,
because that is the best thingthat I could have done back then
(24:26):
and instead I was just suckedinto whatever it is that anybody
else was talking about,whatever it was that was going
on social media, whatever thatwas going on in LAPD.
At the end I worked at InternalAffairs and let me tell you,
there's not a lot of positivitythat comes out of the whole
Internal Affairs andinvestigating people, right, but
I was so sucked into that Iwish I would have had an
environment that would havepulled me away from it sooner.
(24:48):
Thank God we did that and nowwe actually create environments
like this for people who refuseto just be led in those other
environments where that negativenegativity and toxicity come.
So that is number four from thesix things that we wish we had
known.
Speaker 3 (25:02):
Yeah.
So number five is what I wish Ihad known is that I can
incorporate everything that I'velearned and all the experiences
that I had outside of businessinto my business, so not feeling
like I was starting off fromsquare one.
And here's what I mean.
I worked for I don't know 10,15 years before we started a
(25:25):
business.
What we do now has nothing todo with what I used to do, like
it was a whole different career.
It's not even related to whatwe're doing now, but I learned
so much from my work experience,so it doesn't matter what you
did in the past.
Everything that you all, theskills that you developed,
(25:46):
everything that you learnedalong the way, the failures and
the lessons that you learnedfrom that.
If you learned your lessons,all of that can potentially be
applied to your business.
For example, there were justkind of like what Mark,
piggybacking on what Mark said.
The thing that would reallymake me not move forward in my
(26:09):
career was my environment.
So the people that I washanging out with you know the
water cooler that really wantedto, you know like develop
(26:32):
themselves and learn things, andyou know if they saw a problem,
they wanted to find a solution,not complain about it so that
attitude can be applied inbusiness as well.
I mean, we just talked about itand how it can be applied.
So everything that you'velearned, all of the experiences
that you've had, especially inleadership so if you've had a
(26:54):
leadership position in like thecorporate world or anything like
that, that can most definitelybe applied in your business,
right?
Because most likely, once yourbusiness grows, you're going to
have a team, you're going tohave people that you have to
deal with, that you want toconnect with, that you want to
have great communication with.
So don't feel like you'restarting off from scratch.
(27:16):
If you're starting a business,you never are.
If you've had experienceworking or any life experience
at all, that can also be appliedto business.
Speaker 1 (27:26):
Yeah, 100%.
So if you've lost weight,you're a parent, you're a spouse
, those are all things that youget to bring into your business.
And any situation that you'vebeen through, any struggle that
you've been through resiliency,being able to overcome obstacles
that literally makes you theperson who now can help others
do it.
So it doesn't really matterwhere you are.
(27:46):
You get to bring everythingthat you remind yourself that
you have with you into business.
If you pretend like you'restarting over, guess what you
are starting over, because youwill forget all of that stuff.
But you get to bring all thatstuff with you if you choose,
and also remind yourself to dothat, which actually perfectly
leads into number six.
So the sixth thing that Iabsolutely wish that I'd known
earlier is to invest into myself, by whether it's hiring a coach
(28:10):
, getting a program, havingsomebody who's a few steps ahead
of me, that can help push me tonot only learn new things, but
to reflect on what's working andchange up what's not.
Here's what I mean.
I, early on in business, wasjust taking action like I was
saying I was doing it and doingit, and doing it and doing it,
and I didn't have a way ofreflecting on what's working and
(28:31):
what's not working, what can Iadjust and what can I not adjust
?
And because I didn't have that,it slowed down my growth
exponentially.
Because what happened when Iactually found a team and I
found a mentor is I spent asignificant amount of income
that some of you guys might belike you spent that much?
And my answer is yes, because Iwanted to get through the
struggle as fast as I could, toactually come out on the other
(28:53):
end so we could retire and beingable to lean into that.
I really wish that I had donethat sooner.
I had all of the thoughts I'mlike.
Literally all I had was, youknow, credit card debt.
How am I going to be able toafford this?
And remember what we talkedabout the entrepreneur mindset.
The entrepreneur mindset in mewas like, oh, I've got to have a
certain amount of money savedor I have to have a certain
(29:13):
amount of thing first before Ican invest in that, and that
kept me stuck for a super longtime.
But one of the stories that Itell is is back when I was
needing something different.
Right, I realized that coachingwas like my thing, but I didn't
really have the certificationor the know-how to like really
develop my skills.
So I spent $20,000 when I had$0.
(29:34):
$20,000, okay, I went throughthis program 42 days after I
graduated.
It was a six-month program.
42 days after I graduated, Ihad already made back the
$20,000.
Since then, I've 10, 20, 50x,50x what that is, and it's
because I was willing to go.
I need some help with this.
I need to figure out a way.
(29:55):
And what's crazy is and Teresaand I were talking about this
we're online business owners.
If you talk to some of thepeople and some of you guys
might even be the brick andmortar people spend $200,000 on
inventory, on a building, on allof these things.
And for some reason, when I gotinto the online space, I wasn't
an entrepreneur, so I didn'treally know that.
(30:15):
Spending $16 a month to me waslike, oh my God, I'm spending
$16 a month and I had to reallylean in and I had to realize
that if I wanted to be able toachieve results faster, there
were people out there who hadthe solution and when I did it,
when I paid $20,000, one thing Ican guarantee is I was going to
get back my money because I waslike I'm going to do everything
(30:36):
humanly possible to lean intothis program, which, honestly, I
probably could have gotten forfree on YouTube.
But do you know how much energyI would have put into it?
Not as much as when you put$20,000 in.
And so when I think about this,when I think about what I wish
I had started sooner.
I would have hired a coach, Iwould have found a mentor, I
would have asked somebody whowas a few steps ahead of me so
they can help guide me throughthat process, so I didn't have
(30:57):
to go through all that pain,because the one thing that's
more expensive than paying moneylike that is your time, because
you will never get that timeback.
So if I could rewind and fastforward it six years and only
have been in business for sixyears and be where we're at
today, I would do that in aheartbeat and I would write the
check, a blank check, to figureout what that would actually
(31:17):
cost.
Because for me, I want to getthrough that process as fast as
possible and get to the otherside so I can be living the life
that I truly want to live.
And for me, it was that shiftof going from the W2 mindset
into the entrepreneur mindsetthat really was the game changer
and ever since, whenever I wantto learn something, whenever I
want to grow through somethingyes, I'll join group programs
(31:39):
and things like that but Ialways ask myself how can I work
one-on-one with the person whocreated this, or very closely
with them in a small group, tomake sure that I can have the
speed of growth that I trulywant?
And that's honestly why we'rehere today.
It's not because we had anymore money, it's not because we
had any more smarts, it's notbecause we had any more anything
.
It's just we were willing tohave those conversations, to
(32:00):
figure out ways of being able tolean into it and being able to
get past these six things.
That would have tremendouslysped up the success in our
business.
So what would we do if we started our six-figure
online business over again toget back to where we are without
having to go through the painand the struggle of the 12 years
that it took to get here?
That's what we're going to betalking about here today.
We've been having a lot ofconversation with people around
some of the things that theyreally wish they had known
before they started theirbusiness, and we want to be able
(00:20):
to bring that stuff to you, andso we put together a training
today, because we really wantyou to get ahead of a lot of the
things that we're going to betalking about, because you can
either go through the painyourself or have somebody else
go through the pain and give youthe shortcuts so that you don't
have to travel down that road.
Now here's the thing talking toa lot of people who were
struggling, like we were in thebeginning, with getting started.
I find that a lot of people andfrom these conversations,
(00:43):
people start off doing the fancywork.
First, they start puttingtogether the graphics, the name
of their business, their website, what they're gonna be talking
about, what they're gonna beselling and all of these things,
which are great once you haveyour foundation built, because
if you don't get the first floorbuilt, you can't start putting
the fancy furniture on thesecond floor.
It's gonna get messed up thefirst time that it rains, right?
(01:05):
You've got to make sure thatyou build up that foundation and
have everything set in placebefore you take those steps.
And today we really want to diveinto this, because not only do
we want you to not waste timeand waste energy and really
waste money, but we want you tobuild the business of your
dreams, because we know thatyou're here to help people in
the world that really, trulyneed your help.
(01:27):
But we've got to get out of ourown way sometimes and we've got
to have some processes to put inplace to make sure that we're
spending our time and energywisely.
So if you're somebody who'sjust getting started in business
, maybe you just have an idea ofwhat you want to get started
with, but you have no idea howto implement it.
Or you've been in business andyou feel like you have been
stuck and you feel like man, Idon't know what it is.
(01:49):
Well, today's training is goingto be for you, because we're
going to help you get unstuck bysharing the six things that we
absolutely need to know, orneeded to know, in order to grow
a multiple, six-figure onlinebusiness, so that you can grow
that too.
If you're ready to do that withus, let's go.
Speaker 2 (02:18):
Hey, my name is Teresa Hildebrand and this is
Organized Chaos.
We take a deep dive into livingwith intentionality, focusing
on what's important in our livesso we can truly feel our best.
It may feel chaotic at times,but with a little organization,
the right mindset and a ton ofself-love, we can still thrive.
Join me as we talk to otherbusy moms and experts who will
share tips and strategies tohelp you reach your goals.
(02:39):
Hope you enjoy this episode ofOrganized Chaos.
Speaker 1 (02:42):
Now on to the show you enjoy this episode of
Organized Chaos.
Now on to the show.
All right guys, welcome back.
Let's dive right in Now.
So, for those of you guys whodon't know who we are, I'm Mark
and Teresa.
We are online coaches, slashentrepreneurs, slash parents,
slash all these million otherthings that we do, and we
personally were stuck at that$40,000 range for a long time in
(03:04):
our business, and what werealized is, in order for us to
leave our full-time jobs Teresafrom corporate, me from LAPD we
needed to be able to find asolution to be able to speed up
the process of growth, and whatwe found are these six things
that we want to share with youtoday that if we were to start
over again, we would actually dodifferently, so we could
actually grow exponentiallyfaster.
Now, since implementing thesethings, we would actually do
differently, so we couldactually grow exponentially
(03:24):
faster.
Now, since implementing thesethings, we rose to multiple six
figures.
We've been able to both retirefrom our career.
Like so many people jump intobusiness, they're super excited,
right, and they don't take thetime to slow down and realize
that starting a business takeswork, it takes energy, it takes
money, it takes time and ittakes focus in order to make it
(03:45):
happen, and the reason why isbecause business is not easy.
If it was easy, everybody wouldbe doing it.
We wouldn't have an opportunityto separate ourselves from
everybody else who triessomething for a couple months.
Instead, we have to get reallygood at leaning into what it
takes to become an entrepreneur.
We're going to dive into thattoday, but some of the things
that I personally have seen asto why business is so hard, as
(04:07):
well as all the thousands ofpeople that we work with and
have conversations with, there'sa few things that really
resonate with me that I want tomake sure that you're going to
be up against, because when youunderstand that you're up
against it, it gives you thepower to get through it if you
choose to, and I don't think youwould be here and still be
watching this if you didn'tchoose to.
So let's talk about this realquick, right?
So here's how business is sohard.
(04:29):
We have an idea, we have athought, we have a thing that we
know that we personally havebeen through sometimes, and now
we want to be able to help otherpeople through it too.
So we are so excited, but wedon't know what to do with that
excitement.
We're like well, should westart talking about social media
?
Should we get an LLC for ourbusiness?
Should we talk to an accountant?
(04:49):
Like, how are we get thisprogram in place?
How do we get a product?
What should I sell?
What are people going to want?
And what happens is we get intothis piece where we're not
actually taking action.
We're just consuming everythingon the planet and we're not
doing anything with it.
Right, and one of the thingsthat I like to say a lot because
I learned it through hard,painful situations that I've
been through is you don't getbetter by consuming.
(05:10):
You get better by acting,because you cannot improve in
action.
Right, but when we first getstarted and we're like, okay,
we're going to do something, andwe convince ourselves to take
action, then we just start doingthe exciting things.
We start doing the things thatlike oh, this must be what
business is all about.
This is designing the graphics,this is thinking about your
website.
This is like going to GoDaddyand doing some searching and
(05:31):
figuring out what that thing isgonna be.
It's thinking about, like,landing pages.
And it thinks about like, oh,let me connect my bank account
to this Stripe account andPayPal and all these great
things, and some of those thingsare important.
I'm not going to say that, but alot of times we put the cart in
front of the horse, meaning wehave nothing to sell, we have
nothing to do, but we'rebuilding all of these systems
(05:52):
and everything in place beforewe actually know what we're
going to not only lean into but,based off of our strengths,
based off of the things that welove to do and based off of the
things that we're capable ofdoing, we don't even think about
that.
First we jump into the kind oflike fancy level stuff, the
higher level stuff, when reallywe need to be starting out at
the base level.
Now here's the thing.
I know a lot of people who getpast this stage and they're like
(06:12):
you know what?
Now I'm going to do it, I'mgoing to build my program, I'm
going to put together thisproduct, I'm going to sell
somebody else's product, andthey spend all of this time
doing that, putting it alltogether.
They have this beautiful backend, they have this Mighty
Networks or Kajabi, likeeverything's beautiful, and they
have zero people to sell to.
And because they did itbackwards and you're going to
(06:33):
hear this in one of mine is likehow we do things backwards.
We think we've got to create aprogram or product and then we
just release it to the world andeverybody comes knocking down
our doors.
That is not how it works.
It's actually.
There's an opposite theory thatI really lean into.
That's helped me grow ourbusiness a lot by not just
actually starting with meputting together the program,
(06:53):
but instead me making a decisionon who I'm going to help, the
problems I'm going to helppeople solve, and starting from
there and working backwards.
But here's the thing All ofthese things are things that we
naturally go through in business, especially if you're doing
this by yourself, and everysingle time that we get into one
of these potential barriers, wehave a decision to make.
The decision is do I keep going?
(07:15):
Do I make this not be about me?
Do I make this mean that I justhave something to learn and
grow, or do we make this meanthat I just can't be successful
in business?
I must not be good at this.
I must not be able to helpanyone.
You get the opportunity everystep of the way to make a
decision.
If you're going to lean intothis, go all in and learn the
lesson, or you're going to justshut down and not take those
steps.
(07:35):
So here's the thing I wouldreally highly encourage you to
actually have a plan and reallyconnect with somebody who can
help you.
But regardless, I think thething that I really want to make
sure everybody gets from thisis understanding that it's time
to lean in when things getuncomfortable.
When you do some of thesethings which, by the way, all of
these things we personally havedone it's an opportunity for
you to lean in, for you to learnthe lesson and for you to teach
(07:57):
it to someone else so that theynever have to go through it
again.
And that's why we're here.
I just really want you to knowthere's a lot of power in coming
up against these obstacles andgetting through them, getting to
the other side, because now youcan help so many other people
get through it too.
Now, the reason why I startedoff with this is not because I
want everybody to peace out onbusiness.
It's because I don't wantpeople who are not going to be
(08:19):
willing to take action, to makeadjustments along the way, to
not take this personal.
I don't want you to waste anytime if you're not going to be
able to do that by being here, Imean definitely it's not
something that our program isfor for people who are just
testing things out you have tobe willing to lean in.
You have to be willing to putin the action and the energy and
not take it personal, which issomething that we're going to be
(08:39):
talking a lot about today,because that is how true
businesses are built.
They're built on you learningthe lesson, you trying a bunch
of things, figuring out whatworks, figuring out what doesn't
work, sharing your knowledgewith other people and then
making sure that you'resurrounding yourself in an
environment of other people whoare doing the same thing.
That is what will make yousuccessful in business.
Now we want to give you sometactics and some strategies
(09:01):
along with that, but thatmindset piece that I just shared
with you is the most importantthing of all.
You're going to get knockeddown.
It depends on whether you'rewilling to get up and how many
times you're willing to get upand stop asking yourself how
long is it going to take, andstart figuring out how much more
you're going to be able tosucceed, how much more you're
going to be able to create,because the more that you lean
(09:21):
in and actually find thesolutions that we're talking
about here, the more that you'regoing to make an impact in the
world and then know what's goingto happen.
Six years are going to go byand then somebody's going to be
like, oh, you must have gottenlucky.
And anytime that I hear thatfrom people who are like, oh,
you must have gotten lucky foryou and Teresa to retire, I'm
like you are out of your mind.
(09:41):
If you think this has to do withluck, this is all about
learning, struggling, payingmoney to learn things, having
mentors and all the things thatwe're going to be talking about
here today.
All right, so people will thinkthat you got lucky, but I
guarantee you inside you'regoing to be like there was no
luck as a part of this process.
All right, luck is just youtaking a lot of action and being
present.
(10:01):
When that thing is not,opportunity presents itself.
That's really what I think luckis, as opposed to not taking
action and just like notstepping into your true
potential, not only as abusiness owner, but the impact
that you're going to make in theworld.
Now here's the thing I want tostart getting into these three,
or actually six, things that wewish we had known before we got
started.
But I wanted to set you up thatway because I want to make sure
(10:23):
that you're all in with this.
You're not just going to testthis out.
You're going to lean into thisand create the business of your
dreams because you and yourfamily and, honestly, the world,
deserve it.
Because this isn't just aboutyou, it's about the people that
you can impact and you have tobe willing to fight that fight.
So what we're going to do is I'mgoing to pass it over to Teresa
we're going to kind of go backand forth we important things
(10:44):
that we wish we had known.
That would have sped up theprocess and the growth of our
success, of our business.
Some of them I kind of hintedaround.
Right now we're going to gointo a little bit deeper because
I want you to have these sixthings.
I want you to take notes andanything that resonates with you
.
We want to see it in the chat.
We want you to comment Ifyou've gone past that in your
business.
I want you to share how gettingpast these things has really
helped you tremendously.
(11:05):
All right, ready to get intonumber one?
Speaker 3 (11:07):
Let's go.
Speaker 1 (11:07):
Okay, go for it.
Speaker 3 (11:08):
All right.
So number one is that postingon social media doesn't mean
that I have a business.
Speaker 1 (11:15):
Ouch.
Speaker 3 (11:22):
Yeah, and this is a really hard one to kind of grasp
, because we see so many peopleon social media and we think
that if we just start postingthat people are going to come to
us First of all, that if wejust start posting that people
are going to come to us First ofall, not a lot of people see
our stuff and that's foreverybody.
There are people that can kindof train the algorithm and
things like that so that morepeople can they can get more
reach.
However, for most people,whatever you post on social
(11:42):
media, a very, very smallpercentage see that very, very
small percentage.
See that.
But also, social media is justthe tip of the iceberg.
It's just a strategy to be ableto, you know, share your
business, but it's a very, verysmall piece.
So putting so much effort intosocial media, especially at the
beginning, is a big mistake, andI wish I knew when we first
(12:06):
started that I didn't have toput so much effort into it.
Now, you know, if I look at mysocial media account, I'm like
it's been years that I've beenposting in thousands and
thousands of posts, but that'snot where the money has come in
for us.
Social media has not brought usthe revenue that we have now.
It's been a small piece and animportant piece, but it wasn't
(12:29):
the thing that I needed to focuson at the very beginning.
Speaker 1 (12:32):
Yeah, I love that.
I love it because I originallythought that when I had a social
media account and I startedposting stuff about my business,
I might have a business Only,like you said, like nobody would
actually respond to it and evenon social media, like I had to
go out and find my person right,because not everybody on social
media is your person right.
But there's some things that wehave to do to reverse engineer
it to make social media worth itwhen you do post it.
(12:54):
That's something we'll talkabout a little bit later.
So, for me, the first one ismaking sure that my goals and my
strengths are in alignment withmy business.
Here's the thing when I thinkabout like leaving LAPD, one
Think about like leaving LAPD.
One of the things that I didn'trealize is that I don't wanna
like leave a job so that I canwork a business that I hate just
as much as my job.
I wanna make sure that it'snumber one in alignment with my
(13:16):
goals, meaning that I actuallywant to achieve and make it so
that I can have a significantincome that allows me to retire
from work, and actually want todo that Now being able to
reverse engineer this, which iswhat we do as life and
performance coaches had merealize that absolutely I do
want to be at home.
I kind of want to be like astay-at-home dad, where I get to
take the kids to school, I getto spend time with Teresa.
(13:38):
After this, we're going to goon a walk and just do like
things that I typically couldn'tdo.
Being an LAPD sergeant, havingto work 12-hour days, having to
work 12 hour days, having to beon call for a ton of different
things, right.
But I had to reverse engineerwhat those goals would look like
and really like does thebusiness actually fit into what
those goals are?
So if I was, let's say, selling, you know, let's say, somebody
(14:00):
else's product, right, and I wasgetting about $10 or $20 for
every sale that I was making,I'd have to look at the numbers
and say, ok, if we want to haveand make $250,000 a year because
we live in California, sothat's what we have to make in
order for us to make ends meet,if we want to make $250,000 a
year, how many sales would Ihave to make for a $10 item?
And those numbers really at thetime didn't really work out for
(14:21):
us.
I was like that's not going tohappen, right?
And so really thinking aboutreverse engineering the business
that you're going to be in.
You have to work the numbersout now, not after you start the
business and you start havingconversations.
You start selling things,because if the numbers don't
work out, we shouldn't bespending time and energy into it
(14:42):
.
Second part of this is mystrengths.
So, when it comes to me with mystrengths, strengths is not
social media, strengths is notmarketing.
Strengths is, for me, video.
Strength is my energy.
Strength is my coaching ability.
Strength is me and my intuition, and so, whatever I had was
going to do, I had to ask myselfis this based off of my
(15:03):
strength zone?
Now, for me, coaching was in mystrength zone.
I wouldn't say health andfitness was my strength zone,
even though that's where Istarted.
But when I leaned into it, Iwas like health and fitness
first off.
I'm going to have to have100,000 clients, right?
I don't want to have that many.
I'm going to have to talk abouthealth and fitness all the time
.
I don't want to talk abouthealth and fitness all the time,
right?
And also, it's not my strengthlike me, teaching exercises,
(15:25):
classes or writing meal plans,like even I, even though I have
that certification, that is notfun to me.
It's not like I can't wait tocome home so I can write people
meal plans.
Now, if you're like I love mealplans and I'm like let's do it
Right.
But you have to have thisconversation about is the
business that you're going tostart is in alignment with your
goals really also with your corevalues, but also based on your
strengths?
(15:46):
If I had known that, I wouldhave not wasted like four or
five years.
Now here's the thing I saidwasted.
I want to go back on that.
I don't mean wasted.
I would have sped up theprocess so it didn't take me
five years to learn that lesson.
Because here's the thing I know.
Ubang talks about getting peopleto take action.
The one thing that I'm the bestat is taking action.
I mean I wrote a book calledMastering your Life Through
(16:08):
Self-Coaching the Tactical Guideto Get you to Show Up and
Become a Leader of Leaders,right, so you can take those
actions.
I'm the person who, whensomebody is like, hey, take
action a year from now, I'lltake action for five years, like
that's not a problem of mine.
When people say like I don'thave enough money to be able to
do things, I will find a way tomake it happen.
(16:31):
Like I'm the action taker, I'mnot focused on what's broken,
wrong or missing or what I don'thave.
I'm focused on okay, but whatelse can I do?
I mean, I borrowed money frommy mom.
I borrowed money from mybrother.
I did so many things that madeit so that it was possible to
get to where I am, because Iwasn't stuck on not taking
action right.
But that's my strength.
That's something that Iactually want to lean into is
like leaning into my strengthand being able to pull that with
me into every endeavor that Ipossibly could take right.
So when I think about business,when I think about overcoming
(16:54):
obstacles and resiliency, thoseare really important things for
you to be able to have and tapinto, especially if you're like
wanting to grow a business,because you have to be willing
to do those things right.
So that's why I want to makesure that when you do start a
business, that when you do makethat decision that you actually
think about, is it related to mygoals?
Is it possible for me toactually hit my goals based off
of this, and is it somethingthat is in my strength zone that
(17:15):
I love to do.
If so, then we're going to keepmoving, but if not, we need to
examine it now, not down theroad, when you have thousands of
customers and you're thinkingabout making a pivot now.
Right, we can think about someof these things in advance.
Speaker 3 (17:28):
Number three for you so, number three, what I wish I
knew was adopting anentrepreneur mindset was a must.
Like Mark said, that's the mostimportant thing.
Like this wasn't hey, I'm gonnadip my toe in, or hey, I'm just
gonna try this out.
Or oh, this is kind of like ahobby.
Right now I'm gonna treat itlike a hobby.
(17:49):
I had to really adopt a mindsetof I'm going to do this.
This is what I am committed todoing.
I didn't know all the steps, Ididn't know how long it was
going to take, but I knew thatif I had that energy going into
it, that it would have happeneda lot faster.
So our success would havehappened a lot faster.
(18:10):
Now, of course, we have alittle bit of a different
dynamic here, because it was,you know, the both of the, both
of us working on the business.
But, you know, even if you'reby yourself like we'll talk a
little bit later about some ofthe other strategies you can use
when it's just you and liketrying to create a business but
I knew in my mind that if I hadknown to really apply like this
(18:37):
mindset of like a go-getter andlike, hey, you know, if I know
what I want and I know that whatI'm going to be doing is going
to be enjoyable and it's goingto make a difference.
I really need to take itseriously, because there's so
many people who will just jumpinto something.
They get really excited, theyget really motivated and they're
(18:58):
just like, oh, you know,they're just going to go in like
, kind of like a try it kind ofyeah Like yeah, that kind of
attitude and I got to say likein the beginning you may not
(19:31):
know if this is going to workout, Like nobody knows that you
have like the ability or thepotential to make this happen,
like you have to apply thatattitude and that energy into it
because you will find that itwill go a lot faster if you do
that, rather than just likegoing in and then coming out and
then basically failing and thenfeeling like a failure when
it's just an experiment.
We're all going to fail,Doesn't matter how many tactics,
(19:54):
how many strategies we give you.
That's part of the process.
Failure is part of the processin order to get to success.
So, knowing that, going intothat, you can learn the lessons
from that and move forward a lotfaster.
Speaker 1 (20:07):
Yes, yeah, this entrepreneurial mindset one.
I think we could spend thewhole video on this because of
how important it is.
What I have to say is, like youdon't have to be an
entrepreneur to have anentrepreneur mindset.
I was a police sergeant fromLAPD, like what I could sell
people into was handcuffs andthat was pretty much it.
Like I'd never been in retailmy entire life.
Teresa was working in corporate.
(20:29):
It's like these things, theseideas of being an entrepreneur,
were not with us in thebeginning, so we started out in
a multi-level marketing business.
That's when entrepreneurshipstarted to rub off on us and
we're like, hey, we would loveto be able to achieve this stuff
, to not have to work all thetime, but being able to have a
steady income where we couldactually there was uncapped and
there was no cap to how muchmoney we could make.
(20:50):
Right, when we realized that wehad to have an entrepreneur
mindset, which was we're testingit out, we're going to figure
it out.
It's just a matter of it hasnothing to do with me and my
worth.
It has everything to do with.
Is this the right thing tobring people or is this not the
right thing to bring people?
Having that entrepreneurmindset is like I'm going to
find a way and I'm going to likebe more creative and not be
(21:11):
focused on what I don't have,not be focused on how everybody
else had it easier, not befocused on lack of time, money,
resources, but be focused onwhat can I do to make this
happen without, like we alwayssay on this channel without
burning yourself out orsacrificing your family time.
There is 100% a way if you'rewilling to lean in and learn
that, but you have to have thatentrepreneur mindset.
Now, number four for us is verymuch related to this
(21:36):
entrepreneur mindset, and thatis I wish that we had gotten
into the right environmentsooner Working corporate,
working, lapd.
There was not a lot of peoplewith an entrepreneur mindset
that we'd have conversationswith.
Most of them were like what youare working?
You've been working here for 20years, like most people work
for 33 years at LAPD, and thenthey retire and they get to live
a comfortable life and they'relike you've literally gotten
(21:57):
more than halfway and now you'regoing to leave this, you're
going to leave this job, you'regoing to leave the security and
all the things that you have andyou can't even collect a
pension for being in thatenvironment pulled me down a lot
and it was because I was tryingto figure out ways of being
able to succeed as anentrepreneur while I was
fighting the whole internalthings that was happening by
working at LAPD.
And if I had a chance to goback, I would have made sure
(22:20):
that I got into an environmentwhere business owners and
entrepreneurs that was the normas quickly as possible.
Not that I could have removedmyself from my police career I
couldn't.
At the time I wasn't makingenough money.
We're making $40,000 per year inour business but when we leaned
into a group of people moreoften than when I was hanging
out at LAPD, it got me to thinkdifferently.
It got me to start focusing onwhat I could create.
(22:43):
It got me to focus on abundance.
It got me to focus on purposeand potential and what I could
really do, rather than thenegativity of what's broken,
wrong or missing, which iswhat's on 99% of the careers and
stuff out there.
If you look at social mediaright now, I don't even know
what's going on with theelection and all that kind of
stuff.
I could care less, because thedirect impact that it has on me
(23:03):
depends on how much of my timeand my energy I put into that
level of negativity, but when Ifocus on creating something and
I'm around other people who arecreating something too, I got to
tell you that energy iscontagious and it will help you
to break through, to take action, to do all the things that
we're talking about.
Because you're hanging out withpeople who that's just their
norm.
I dare you to hang out withpeople who their norm is to
(23:24):
think of problems that peoplehave, think of solutions of it,
think of a way to market it andhow to sell it, have
conversations, rinse and repeatuntil they find their products
and their programs that work.
I guarantee you that if youhang out in that environment,
guess what will happen to youtoo?
You will be more creative.
You will find different waysand different solutions and
you'll be less focusing on whatcould potentially go wrong and
you'll be focused on what you'recreating in this world.
(23:45):
Your life will look entirelydifferent Mine did Of a year of
being in that kind ofenvironment, not hiding in the
back, not just paying to be inthe environment, but being in
the environment, jumping up tothe front of the room and saying
I need help.
This is where I'm going through.
This is what I need.
I need some ideas, somecreativity.
It is incredible what you canget not also from the energy
(24:05):
from other people who share thesame values and goals and want
to get after it as much as youdo.
So if I had to start over, thiswould probably be the first
thing I do is make sure I getinto an environment.
I don't just sit in the back ofthe room, I'm at the front of
the class and I'm taking notes.
I'm taking action.
I'm bringing those actions backto get everybody's advice,
because that is the best thingthat I could have done back then
(24:26):
and instead I was just suckedinto whatever it is that anybody
else was talking about,whatever it was that was going
on social media, whatever thatwas going on in LAPD.
At the end I worked at InternalAffairs and let me tell you,
there's not a lot of positivitythat comes out of the whole
Internal Affairs andinvestigating people, right, but
I was so sucked into that Iwish I would have had an
environment that would havepulled me away from it sooner.
(24:48):
Thank God we did that and nowwe actually create environments
like this for people who refuseto just be led in those other
environments where that negativenegativity and toxicity come.
So that is number four from thesix things that we wish we had
known.
Speaker 3 (25:02):
Yeah.
So number five is what I wish Ihad known is that I can
incorporate everything that I'velearned and all the experiences
that I had outside of businessinto my business, so not feeling
like I was starting off fromsquare one.
And here's what I mean.
I worked for I don't know 10,15 years before we started a
(25:25):
business.
What we do now has nothing todo with what I used to do, like
it was a whole different career.
It's not even related to whatwe're doing now, but I learned
so much from my work experience,so it doesn't matter what you
did in the past.
Everything that you all, theskills that you developed,
(25:46):
everything that you learnedalong the way, the failures and
the lessons that you learnedfrom that.
If you learned your lessons,all of that can potentially be
applied to your business.
For example, there were justkind of like what Mark,
piggybacking on what Mark said.
The thing that would reallymake me not move forward in my
(26:09):
career was my environment.
So the people that I washanging out with you know the
water cooler that really wantedto, you know like develop
(26:32):
themselves and learn things, andyou know if they saw a problem,
they wanted to find a solution,not complain about it so that
attitude can be applied inbusiness as well.
I mean, we just talked about itand how it can be applied.
So everything that you'velearned, all of the experiences
that you've had, especially inleadership so if you've had a
(26:54):
leadership position in like thecorporate world or anything like
that, that can most definitelybe applied in your business,
right?
Because most likely, once yourbusiness grows, you're going to
have a team, you're going tohave people that you have to
deal with, that you want toconnect with, that you want to
have great communication with.
So don't feel like you'restarting off from scratch.
(27:16):
If you're starting a business,you never are.
If you've had experienceworking or any life experience
at all, that can also be appliedto business.
Speaker 1 (27:26):
Yeah, 100%.
So if you've lost weight,you're a parent, you're a spouse
, those are all things that youget to bring into your business.
And any situation that you'vebeen through, any struggle that
you've been through resiliency,being able to overcome obstacles
that literally makes you theperson who now can help others
do it.
So it doesn't really matterwhere you are.
(27:46):
You get to bring everythingthat you remind yourself that
you have with you into business.
If you pretend like you'restarting over, guess what you
are starting over, because youwill forget all of that stuff.
But you get to bring all thatstuff with you if you choose,
and also remind yourself to dothat, which actually perfectly
leads into number six.
So the sixth thing that Iabsolutely wish that I'd known
earlier is to invest into myself, by whether it's hiring a coach
(28:10):
, getting a program, havingsomebody who's a few steps ahead
of me, that can help push me tonot only learn new things, but
to reflect on what's working andchange up what's not.
Here's what I mean.
I, early on in business, wasjust taking action like I was
saying I was doing it and doingit, and doing it and doing it,
and I didn't have a way ofreflecting on what's working and
(28:31):
what's not working, what can Iadjust and what can I not adjust
?
And because I didn't have that,it slowed down my growth
exponentially.
Because what happened when Iactually found a team and I
found a mentor is I spent asignificant amount of income
that some of you guys might belike you spent that much?
And my answer is yes, because Iwanted to get through the
struggle as fast as I could, toactually come out on the other
(28:53):
end so we could retire and beingable to lean into that.
I really wish that I had donethat sooner.
I had all of the thoughts I'mlike.
Literally all I had was, youknow, credit card debt.
How am I going to be able toafford this?
And remember what we talkedabout the entrepreneur mindset.
The entrepreneur mindset in mewas like, oh, I've got to have a
certain amount of money savedor I have to have a certain
(29:13):
amount of thing first before Ican invest in that, and that
kept me stuck for a super longtime.
But one of the stories that Itell is is back when I was
needing something different.
Right, I realized that coachingwas like my thing, but I didn't
really have the certificationor the know-how to like really
develop my skills.
So I spent $20,000 when I had$0.
(29:34):
$20,000, okay, I went throughthis program 42 days after I
graduated.
It was a six-month program.
42 days after I graduated, Ihad already made back the
$20,000.
Since then, I've 10, 20, 50x,50x what that is, and it's
because I was willing to go.
I need some help with this.
I need to figure out a way.
(29:55):
And what's crazy is and Teresaand I were talking about this
we're online business owners.
If you talk to some of thepeople and some of you guys
might even be the brick andmortar people spend $200,000 on
inventory, on a building, on allof these things.
And for some reason, when I gotinto the online space, I wasn't
an entrepreneur, so I didn'treally know that.
(30:15):
Spending $16 a month to me waslike, oh my God, I'm spending
$16 a month and I had to reallylean in and I had to realize
that if I wanted to be able toachieve results faster, there
were people out there who hadthe solution and when I did it,
when I paid $20,000, one thing Ican guarantee is I was going to
get back my money because I waslike I'm going to do everything
(30:36):
humanly possible to lean intothis program, which, honestly, I
probably could have gotten forfree on YouTube.
But do you know how much energyI would have put into it?
Not as much as when you put$20,000 in.
And so when I think about this,when I think about what I wish
I had started sooner.
I would have hired a coach, Iwould have found a mentor, I
would have asked somebody whowas a few steps ahead of me so
they can help guide me throughthat process, so I didn't have
(30:57):
to go through all that pain,because the one thing that's
more expensive than paying moneylike that is your time, because
you will never get that timeback.
So if I could rewind and fastforward it six years and only
have been in business for sixyears and be where we're at
today, I would do that in aheartbeat and I would write the
check, a blank check, to figureout what that would actually
(31:17):
cost.
Because for me, I want to getthrough that process as fast as
possible and get to the otherside so I can be living the life
that I truly want to live.
And for me, it was that shiftof going from the W2 mindset
into the entrepreneur mindsetthat really was the game changer
and ever since, whenever I wantto learn something, whenever I
want to grow through somethingyes, I'll join group programs
(31:39):
and things like that but Ialways ask myself how can I work
one-on-one with the person whocreated this, or very closely
with them in a small group, tomake sure that I can have the
speed of growth that I trulywant?
And that's honestly why we'rehere today.
It's not because we had anymore money, it's not because we
had any more smarts, it's notbecause we had any more anything
.
It's just we were willing tohave those conversations, to
(32:00):
figure out ways of being able tolean into it and being able to
get past these six things.
That would have tremendouslysped up the success in our
business.
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