July 31, 2024 • 31 mins
#282 - Unlock the secrets to successful pitching with our guest, Ava Ghiotti, a multi-passionate entrepreneur who launched her brand, Merchants of Beauty, right in the middle of the COVID-19 pandemic. Ava shares her invaluable insights on how effective pitching can secure not just sales, but meaningful partnerships and collaborations. You'll learn the importance of starting with a clear end goal, visualizing your desired outcomes, and how these strategies can significantly streamline your pitching process for greater business growth.
Crafting the perfect pitch deck can be a game-changer, and Ava walks us through her creative approach. From designing an engaging introduction to ensuring you have a powerful hook, Ava's tips will help you make your pitch irresistible. We also discuss how to identify and reach out to the right audience, making your initial pitch both appealing and concise, setting the stage for more in-depth conversations. Busy moms and entrepreneurs will find this chapter particularly useful as it offers practical advice for putting feelers out for their products or services.
Lastly, we delve into the importance of brand synergy and community support in building successful collaborations. Ava provides strategies for identifying like-minded brands and effectively communicating the benefits of working together. We explore the power of mutual support and shared resources within the entrepreneurial community, emphasizing how collective growth can be achieved. Don't miss out on Ava's strategies to foster a culture of collaboration and her impact on empowering entrepreneurs everywhere. Tune in and be part of this journey towards achieving business success!
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Crafting A Winning Pitch Resource
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Connect with Teresa on: Instagram or Podcast Website
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:09):
Hey, my name is Teresa Hildebrand and this is
Organized Chaos.
We take a deep dive into livingwith intentionality, focusing
on what's important in our livesso we can truly feel our best.
It may feel chaotic at times,but with a little organization,
the right mindset and a ton ofself-love, we can still thrive.
Join me as we talk to otherbusy moms and experts who will
(00:31):
share tips and strategies tohelp you reach your goals.
Hope you enjoy this episode ofOrganized Chaos.
Now on to the show.
All right friends, welcome tothe show.
I am super excited for today'sguest.
I have Ava Ghiotti here with usand I'm just like super, super
(00:52):
excited about this topic becauseI've never actually talked
about this before and it's aboutpitching and really learning
the foundations of how to pitchso you can actually build
momentum that really moves yourbusiness forward.
So this is something that Istruggled with a lot and I have
clients that struggle with thisas well.
It's kind of like that stickingpoint where you know you have
(01:14):
something great to offer but youjust don't know how to present
it.
So really excited for Ava totalk to us about this and how we
can actually get over this humpthat you may have so you can
really create some momentum.
So welcome to the show.
Speaker 2 (01:29):
Thank you so much for having me.
I am so excited to talk aboutthis topic.
It's something that I came tolearn as an entrepreneur and
product business owner and itwas something that, once I
realized what the foundations ofit were, I realized the
potential it had for businessgrowth.
But also the foundations of itwere.
I realized the potential it hadfor business growth but also
maximizing, you know, the effortthat you're really putting in
(01:51):
to pitch and the time thatyou're getting back when you
actually have a system that youcould follow that's really
getting you the results that youwant.
Speaker 1 (01:59):
Yes, absolutely, and I love systems, I love having
things that are streamlined.
So let's get into it.
But actually, before we getinto the actual topic, I really
want to learn more about you.
So if you can tell the audiencewho you are, how you got
started and how you got to whereyou are today, yes, absolutely
so.
Speaker 2 (02:17):
My name is Ava.
I like to say that I am amulti-passionate entrepreneur
with multiple interests, but thebiggest part of my career was
spent building my product-basedbrand, which was called
Merchants of Beauty.
I did creative artwork onFrench glass that I imported,
and it was a really amazingopportunity to learn the many
(02:38):
different facets of business.
I had the unique opportunity,as many and I say that jokingly
to launch right as COVID hit,which was incredibly challenging
and, being in a position whereI had bootstrapped my brand, my
capital spend wasn't reallyavailable to look into digital
(02:59):
marketing and to have money gointo bigger strategies around
that.
So that really led me tolooking at pitching from a
unique perspective and saying,ok, we know we have something
good here, we know we havesomething we really invested in.
How do we look at brandpartnerships and collaborations?
But how do we actually pitch sothat they're interested in a
(03:20):
way where we could really landthe conversation?
And that's what I always saypitching is about.
Sometimes people think pitchingis about landing you the sale,
and pitching is really a toolfor landing you that
conversation so that you couldreally speak to, you know that
that person who's able to makethe decision or you're really
given the opportunity to presentyour value for a second time
(03:40):
and really speak to acollaboration piece of what a
relationship could look like.
So really leaning into that formy business it was instrumental
in what I was able to build.
We were able to build arelationship with the St Regis
and Aspen for the Snow Lodge.
I was able to really look atour candle collection and take
(04:02):
one particular candle versus theentire collection and really
position that for partnershiprelationships.
So what I started to learn fromthat was really about you know
what are the main components.
You need to be articulating in apitch, right Like when I
started to hit those it was like, okay, we got a formula here
and now we're starting to kindof build a system and that
essentially made the process goa lot smoother, gain time back,
(04:26):
build traction.
So after closing Merchants ofBeauty to kind of take a break
and work on some other creativeendeavors, I've pivoted into
consulting for emerging productbrands and really teaching on
this topic of the value ofbuilding creative partnerships,
because they also give you aleverage piece and they help to
(04:47):
build trust and credibility.
And when you're building abusiness from the ground up and
when you don't have a lot ofpress sometimes you know these
opportunities to positionyourself very strategically with
other brands is a really hugewin.
So, yeah, that is that's what'slanded me here on this topic.
Speaker 1 (05:07):
That's such an interesting journey and I you
talked about a formula or sometype of method that you have, so
let's dive into that, like tellus all about that.
Speaker 2 (05:15):
So I like to say, when you're looking to pitch,
right, to start at the end.
And the reason why I say thatis there's real value in taking
a moment to pause and visualize,right.
So I say, start at the end andreally visualize what that goal
is.
Right.
Is that you standing in frontof a room, if you have a service
(05:37):
, right?
Is it building a collaborationwith a larger corporation?
Because what you have to sayand your unique framework could
really offer value to them.
So, is that your end goal?
Like, do you want to be gettingthat meeting?
Or, if you're product-based, isit that you essentially want to
do a really unique pop-upexperience where you are
(05:58):
showcasing a certain experiencefor this particular brand's
customer?
Right?
So I say, to start at the end,because it's going to impact how
you're presenting theinformation in your pitch.
Right, you really clearly needto know where you're going, but
also, that space really givesyou a moment to dream.
I feel like you really got to,like you know, to take it there
(06:19):
for a second.
You really got to say, okay,like I see myself doing this,
this is where we want to go, andto really embody that, because
that makes a difference whenyou're putting your pitch
together.
So that's something that Ialways say a hundred percent
start at the end, like let's setup that space for you to really
think about what your goal is.
And then, second to that, it'sthe brainstorm piece.
I think we could get reallyoverwhelmed sometimes when it
(06:42):
comes to putting a pitchtogether.
Do we make it more formal thanit has to be?
Do we go into massive detailbut then not enough detail in a
certain area?
Right, like there's so manydifferent ways that you could
really run away with, you know,developing something and I have
certainly sat in that seat andworn those shoes, so I say it
(07:03):
from experience as well andtaking this freestyle space to
brainstorm where you could say,okay, very clearly, what is my
brand's unique creativeperspective?
Right, basically, how are youdoing it differently?
There are a million people whocould teach you marketing, but
why would a company value yourframework and your unique
(07:26):
perspective on that more?
So, right off the bat, thatquestion.
Second question if they were tobring you in for this, or if you
have a product brand, if theywere to bring you in for a
collaboration, how do they gainvalue from that?
Is it because their customersare so excited that there was a
new experience.
They now know that they couldlook to their company for an
(07:49):
opportunity for just a differentshopping experience.
So, really starting to thinkabout and dig into the value
pieces.
And third, I like to do like afill in the blank, which is
literally like if blank companywere to have a creative
partnership or collaborationwith me, they would gain blank.
And this is what this means formy business, which is also
(08:12):
really important, because youneed to know what your growth
metric is, because it is goingto take you time to put together
a pitch, but working on aformula and developing how to
pitch right, we'll save you timeeach time, but you'll have a
different growth metric.
Sometimes it's really to driverevenue, sometimes it's to
spread brand awareness,sometimes it's to borrow an
(08:34):
audience that is really ontarget for you.
So knowing what those metricsare is also really important
going in.
So I think you could justifythe end results of the
collaboration and also the timethat you've invested.
Yeah, and I think you couldjustify the end results of the
collaboration and also the timethat you've invested.
Speaker 1 (08:47):
Yeah, and I, when you were talking about the
brainstorm piece, I think that'skind of like the tricky part
where you don't know how much tosay, and it's kind of like you
word vomit because there's like,well, I need to tell you all of
these details, right, obviouslyhaving the goal you start with
(09:07):
the end in mind.
Right, Super important.
But I think that, like me,personally, I would have a lot
of trouble knowing exactly whatit is that I should share.
How do I present this?
In a way, of course, that wouldyou know, bring them some type
of value and get them excited towant to work with me or to
(09:28):
partner and things like that.
So what would you say to thatperson who is thinking about
creating some type of pitch?
And I love the fact that youhave this framework and I think
you said you were going toprovide like a little cheat
sheet or something.
Speaker 2 (09:43):
There's a whole resource.
It's very juicy.
Speaker 1 (09:46):
Yes, I love that.
So you know, what would you sayto that person who is like,
well, how much do I say and howdo I actually present this in a
way where you know you give likeenough information for you know
another company or someone tomake an informed decision, but
also, you know, still kind ofgive some type of value to that
(10:12):
person and like create somethingor like move the needle forward
and get that.
Speaker 2 (10:17):
yes, yeah, absolutely so.
One of the ways that I like tolook at this is, you can think
about reels right On onInstagram, for example.
With reels you hear a lot of.
You need a hook, you need agood hook, right, like, what is
the hook?
Right?
So, when I think of actuallybuilding a pitch deck, right,
the framework that I've createdis around the three C's, so it's
(10:40):
creativity, curation andcollaboration.
And I'll start with creativity,and creativity is really you, on
those first two slides, showingsomething that feels engaging
enough for them to continue toclick through.
And when it comes to sharingtoo much, right, I think the
(11:00):
thought has to be okay, my goalwith this pitch is to entice
them, is to show them thatthere's something interesting
here, right, your goal is toreally be able to have them get
to the end of that pitch and say, hey, we would like to have a
conversation, or thanks forsending this over.
This sounds really interesting.
Do you want to book a call sothat we could talk more about it
(11:21):
?
Right, so, go back to that.
That's your goal.
Your goal is, like, not towrite a thesis here on, like,
your area of expertise, which itcould totally turn into it.
Right?
So, like, take that pressureoff the table.
Like, this does not have to be100% in depth, because you're
going to get an opportunity tocontinue to present and to go
more in depth.
(11:41):
So, when you're starting withthat first piece of creativity,
right, think about your titlepage, right, and one thing I
always say about that is you'regoing to want to personalize it.
So the minute that they open upthis pitch, it looks familiar
to them, and by familiar you'regoing to have their logo on
there, their logo, your logo.
You're going to make it looklike this collaboration was
already put together.
(12:02):
So that's one way of reallysetting the scene and kind of
framing what you're about topitch for them.
Another way that you're going tobring creativity into really
starting to express your pitchis through using a really strong
editorial photo that you haveon that first slide, and that
(12:22):
doesn't have to be a picture ofyou.
It doesn't particularly have tobe related to your product,
right?
It would be more off of, like amood component, right?
Like, how do you use a pictureto set the scene for a mood?
So I'll give you an example.
One of our candles, one of mycandles, had the phrase
afternoon aperitif on it, right.
(12:43):
Aperitif meaning cocktail.
It was a bold orange color andwhat we did for specific pitches
for that that we were pitchingfor hotels for the candle to be
used in their cocktail bar areawas we used a beautiful sunset
with the shadow of a palm treeon it.
(13:04):
We really wanted to go for thisenergy that embodied sitting
and having a cocktail.
So that's what I mean aboutmood.
When they open up that firstpage of your pitch deck, it
feels really personal to themand you, because you have both
of the brand names.
You have a really great photothat captures some emotional
(13:25):
aspect right of what you arelooking to play to, and then
you're very directly going tosay what the pitch is about.
You're going to have anabsolute title on there, right,
and that could be anything froma curated pop-up experience for
your guests to elevating youremployees' sales skills, right.
(13:47):
Like you're very directly goingto lead with what that is on
your title page.
So that's kind of your creativepiece right there.
And why I call it the creativepiece is you're able to really
express how you're going to hookthem Like this is your area to
really get that title phrasedown, the imagery that you're
(14:09):
going to use.
Like there are two very simplecomponents.
You're not writing a ton inthese slides, but you're really
captivating in that first piece,so that's where you're going to
want to really dive into yourcreativity.
So how does that feel for kindof starting with your pitch?
Speaker 1 (14:24):
Yeah, and I, you know I'm thinking about, like the
person who is listening to thisright now.
I'm thinking, okay, that seemskind of like a far away from
where I am right now.
So I would say, like how wouldyou describe this process for
the mom entrepreneur who, youknow, has a brand or has some
(14:47):
type of product that really justwants to put feelers out there
but doesn't have kind of likethat formal, like they don't
even know who to send theinformation to?
Like how would you get them tostart?
Speaker 2 (15:03):
Okay.
So, yes, starting please, ifyou don't know who to send your
feelers to, right, I wouldalways start with who your
audience is.
So who is your actual audienceto that mom who has a particular
business right?
Who resonates with the brandthat you have?
Right?
What particular segment of themarket do you serve?
(15:23):
Are you serving seniors thattypically range between 70 and
80?
Are you serving very young momswho maybe have had children
between the ages of 16 and 19,right, like, how specific can
you get right?
Who is the market that you'reserving?
When you understand that in areally great way, it actually
(15:45):
plays to a very big piece ofpitching, which is synergy brand
.
Synergy Simply meaning right,how does one brand share the
values that my brand shares?
What do we share?
That's similar.
So, once you know exactly whoyou're speaking to, it's going
to help you start to assess okay, I know, I want a collaboration
(16:05):
.
For this reason, I really thinkthat, for example, if you're a
mom, maybe there's a certainTupperware company right that
you really enjoy using, rightfor your children when you serve
food.
Maybe you want a collaborationwith them, right?
So how would you start to say,okay, we share the same values,
we share the same audience.
(16:27):
There's overlap here.
That's one person, that's onebrand I'm going to put in my
pitch bucket, right.
So that's how you start to buildyour pitch bucket out, and you
could do that through a numberof different ways of resources,
obviously starting with abrand's website.
Really, look at their website.
What products are on there?
How are they presenting theirbrand information?
(16:48):
Are they using certain hooks?
What's the angle that they'retaking?
How are they trying to maketheir customers feel with their
products?
That obviously kind of leadsyou over to either Instagram or
TikTok, which gives you a biggerunderstanding of their brand
voice, and you'll also be ableto see who they're engaging with
as well.
That'll give you a really greatidea to say, okay, there is
(17:09):
overlap there between who I talkto and who they're talking to.
So that's really your startingpoint.
If you are looking at the vastocean of opportunity out there
and saying, okay, who are mypeople in this space?
That's how you're going tostart to narrow down the brands
that are going to be a good fit.
It really comes down to brandsynergy.
So when that brand you'repitching looks at your website
(17:32):
and looks at your content, theycould say, okay, we value the
same thing.
We value the same type ofcustomer.
We value the same type ofexperience that we're trying to
give them.
Speaker 1 (17:43):
Yeah, thank you for sharing that, because I think
this will give you, know someonewho's listening a little bit
more confidence in actuallygoing this route.
So one other thing that Iwanted to talk about was kind of
you shared a little bit aboutlike kind of the framework and
for landing the yes, you know,for whoever you're pitching to
(18:09):
and like talk a little bit about, kind of like, how you actually
get your time back by doingthis and what falls under
curation is very simplyarticulating what your vision is
right.
Speaker 2 (18:31):
Like if you were to be receiving this pitch from
somebody, it would be the pointwhere they were like why are you
sending this to me?
Right?
This is exactly.
This is where you're going totalk about your vision, the why.
This is really what brings ittogether.
So you open really strong witha really great creative slide
that speaks to exactly the pitchthat you're looking for, starts
(18:53):
to set the mood for withoutemotion, with a really good
editorial, you'll roll intocuration where you really start
to harness and talk about thevision of why you see this
collaboration working and whatthis experience actually looks
like.
And the third piece of that, toreally land the yes is speaking
to collaboration.
Collaboration is really thecornerstone of brand growth,
right, it really shows thatthere's space to build something
(19:17):
together.
And in this part of the pitch,it's really where you would say
why a pop-up with your brandname, or why a collaboration
with your brand name?
Right.
And there you're able to saybecause we offer diversity.
Right, we're able to bring adiverse perspective into your
space.
Right, we're able to elevatethe customer journey in this
(19:40):
particular way.
So you want to talk to thecollaboration component of it,
and typically, by the timesomebody gets to the end of it,
you've hit the major things thatthey've wanted to see.
You've spoken about value,you've spoken about synergy,
you've brought your creativeperspective into it and you've
left room for collaboration.
(20:00):
And by ending with thatcollaboration piece, it really
sets the scene for them to say,ok, there's something
interesting here.
Yes, we want to have aconversation about it.
So by establishing thisframework, will each pitch be
different?
Yes, each pitch is going to bea little bit different, but once
you actually have your roadmapfor how to frame this
(20:21):
information which I go into moredetail in the resource, because
it's more visually based aswell, so it's able to walk you
through it in a different waybut once you establish this
framework, you're able to reallymake a copy of a pitch that you
have, go back in there and editit accordingly.
So once you have that, you'llsee that your pitches start to
(20:42):
really pick up traction more andmore, because you're not
sitting there and kind of secondguessing yourself about should
I include this?
Should I omit this?
Is this too much right?
You're being guided in aformula that you know usually
lands you the next step, whichis a meeting.
Speaker 1 (21:00):
Yeah, and I love that because it helps you actually
kind of learn along the way,because once you have a
framework and you start to testit, then you start to see, okay,
this is working, this isn'tworking, and then you make
tweaks and then it just startsto get even better, which I can
see will save you so much time,right, because you don't have to
, you know, completely reinventthe wheel.
(21:22):
It's just about more along thelines of a copy and paste, but
still personalizing it right.
Speaker 2 (21:29):
Yeah, 100%.
You know, it was one of thosethings where, when I first
started out, I was like, okay,we need to include every piece
of information how I manufacturethe paint process.
We use right All of thesedetails, only to realize my goal
was to land a meeting to builda partnership.
Realize my goal was to land ameeting to build a partnership.
(21:51):
So, as much as it is importantwhat my process is right for
developing my product, itdoesn't necessarily need to go
so in-depth in this particularpitch because chances are
there's going to be anotheropportunity to present that.
So when you're really taking aframework and saying, okay, let
me try to flush this out, andunderstanding the key components
of it, you do start to get yourtime back and, to your point,
(22:13):
you will get feedback.
Right, nothing is I always saynothing is ever permanent in
business.
The two things that you couldcount on in business are pivots
and evolutions, and you couldstay more fluid and more
receptive to that as a businessowner.
It will essentially make yourjourney easier, right?
Because as you start to getfeedback, you could say things
(22:35):
like, wow, we got a really greatcompliment on that pitch deck
that we put together.
Or they said yes, but there waslike confusion and it didn't
really land.
So maybe we need to go back andtweak a little bit more that
curation piece of it, where weexplain a little bit more what
the vision is.
So that's feedback is fantasticand what I would do after each
(22:59):
pitch was I would almost make anote internally about how that
pitch went.
So you start to actually pickup on what is being receptive,
because sometimes what we thinkis going to be receptive and is
so clear is not and it doesn'treally land a certain way.
Or it's like subject lines.
Part of the work that I do is Isales rep for certain clients,
(23:22):
so learning how to curate asubject line.
Some of them get way more opensthan others do.
Right, so that's also part ofthe process.
Is what is going into yourpitch that is actually getting
you the either the response andthe response that is coming to
you with clarity because theyreally understood everything
that you included.
Speaker 1 (23:43):
Yeah, and I think if we're going into kind of like
the mindset piece, it's reallyabout learning that this is just
a big science experiment andthat it's not necessarily like
obviously, your first pitch isprobably not going to be the
thing that they're like yes,let's do this Right.
So getting into that mindsetabout OK, this is just about me
(24:03):
learning how to get like super,super great at doing this right,
it's just, it's just a learningexperience.
So, and I think like you'llalso kind of let your not let
your guard down, but really kindof like release the pressure of
it all so that you can learnand you can accept feedback so
(24:24):
you can perfect it.
Speaker 2 (24:26):
Yeah, absolutely, you know, it's they.
One of my mentors would say youknow, data is not personal.
Speaker 1 (24:32):
And.
Speaker 2 (24:33):
I had a bruised ego for a while with my business
because I was like no it's theysaid, no, it's personal.
It didn't land the way I wantedit to.
You know and these are realthings, you know, when you're an
entrepreneur and you'rebuilding a business and you're
bootstrapping something andyou're taking time away from
your kids and family and otherthings to really be invested in
this, it's a little bit of aburn sometimes when something
(24:55):
doesn't land.
But having that mindset whichyou touched upon is so important
to say, okay, you know,business comes with setting the
time aside, with putting theeffort into testing different
strategies.
You know, this doesn't meanthat we're not going to be
successful or it's not a goodpitch, but it's feedback for us
(25:16):
to say, okay, were we reallypitching somebody who is in
alignment with our brand?
Right?
That's always a great questionto ask yourself, because
sometimes, when something doesnot land, maybe it's not the
greatest fit and it has nothingto do with the pitch you put
together, but maybe you thoughtthe market was the right fit and
it's really not.
Maybe you guys have twodifferent targets for who your
(25:37):
audience is right.
So that could be something too.
Or did we really lack claritythere in how this could be a
valuable collaboration.
Maybe that's the piece that weneed to go back to and speak a
little bit more to.
You know, and there's a nuanceto all of it, but you only learn
that by doing it and you haveto hear that.
(25:58):
You know, you have to hear thetone of how they are on the
phone, when they reply, or whatthey say in their email, and
that's also really good feedback.
And the resource as well willhave a sample for how you could
introduce your pitch in a coldemail right, like how would you
say and we've put together, youknow, our pitch deck for you.
You could have a look here.
(26:18):
But how to create the two orthree sentences that come prior
to that so that they are engagedenough to continue through that
, and how you're framing that,how you're framing value for
them in that setup with thosetwo sentences prior.
Speaker 1 (26:34):
Yeah, so they're open to receiving the information
right.
So I loved this and I thinkthat this is such a great way to
save time and be supereffective, rather than just kind
of throwing spaghetti on thewall to see what sticks and
really having this framework.
So thank you so much forproviding a resource for people
to like really look into thisand see how they can create
(26:56):
their pitch.
But if people want to learnmore about you, ava, how can
they get in touch with you?
How can they see more of you?
Speaker 2 (27:05):
Thank you so much again for having me.
This was I get so excited totalk about this and, yes, the
resource will be fantastic, youknow, and I'll walk you through
a lot of it.
And one thing I want to say toowhen it comes to pitching, you
know, here I'm talkingspecifically about kind of
building your pitch deck andreaching out, but when you learn
these frameworks, they land youconversations in so many other
(27:26):
places.
The skills you take from thiswill also be reflected in if you
have to make a cold call oryou're in a room networking,
right, and you could say, okay,how do I present this
information about my brand, orso these are frameworks that I
always say kind of land youmultiple conversations because
they're valuable in differentways for how you present
(27:47):
information.
You guys can find me over atCurate21Consulting on Instagram.
I have a lot more fun therewith some of my content, but you
could also find me at AvaGyethi, my full name, over on
LinkedIn, and on LinkedIn I posta lot of articles that I write
and that really goes into muchmore in-depth talking and points
(28:12):
when it comes to marketingstrategy, sales strategy,
positioning, how to really steerconversations.
So I enjoy being over there andbeing able to chat in more
detail about that.
Speaker 1 (28:25):
Yeah, thank you so much for that.
In more detail about that?
Yeah, thank you so much forthat, and I just I love having
people on who are obviouslyexperts in their field but are
so willing to share so muchinformation so that we can all
grow right.
So, thank you so much for beinghere today.
Do you have any words ofencouragement for the listeners
(28:50):
today that you would want to?
You know, finish us off with.
Speaker 2 (28:54):
Yeah, absolutely.
Whatever state stage you're atin your entrepreneurial journey
if you're looking to just startor if you have been, you know,
in the in the game for a whilein your industry just know that
you can pivot at any time, thatnothing is 100% permanent, that
(29:15):
if you feel called to trysomething different, explore
your creativity in a differentway.
If you initially started outbuilding one thing but want to
see it shift to something else,that you're never locked in.
So just know that you canalways tap into that and let
that intuition steer you alongthe way.
Speaker 1 (29:36):
Yeah, I totally agree .
I've made so many pivots, butit, you know, it just makes you
stronger, it makes you soversatile, right?
Because you have so much, Imean all of the stuff that you,
that you did before always, canhelp you in the future, even if
you make pivots.
So I love that so much.
Speaker 2 (29:55):
Yeah, there's just it's a journey and I feel, like
you know, there's so much totake away from each chapter.
So, be there, keep growing,keep learning and you know, as
you mentioned, like we're allhere to support each other with
resources and, you know, whenyou find really amazing
(30:15):
entrepreneurs who are willing toshare their stories and create
spaces, like you're creating,for knowledge and information to
be shared, like I feel verygrateful that we live in such an
amazing time where we couldreally, all you know, support
and also learn from each other.
It's a huge advantage we havein continuing to grow and build.
So thank you for this space.
Speaker 1 (30:32):
Yeah, thank you.
So thank you all so much forbeing here today.
I hope you enjoyed this episodeand please go and check out Ava
on her Instagram and LinkedInand give her some love and let
her know that her episode wasamazing and that you're going to
take her information and runwith it.
(30:52):
So thank you all so much forbeing here.
Tune in next week for anotherepisode.
Hey, my name is Teresa Hildebrand and this is
Organized Chaos.
We take a deep dive into livingwith intentionality, focusing
on what's important in our livesso we can truly feel our best.
It may feel chaotic at times,but with a little organization,
the right mindset and a ton ofself-love, we can still thrive.
Join me as we talk to otherbusy moms and experts who will
(00:31):
share tips and strategies tohelp you reach your goals.
Hope you enjoy this episode ofOrganized Chaos.
Now on to the show.
All right friends, welcome tothe show.
I am super excited for today'sguest.
I have Ava Ghiotti here with usand I'm just like super, super
(00:52):
excited about this topic becauseI've never actually talked
about this before and it's aboutpitching and really learning
the foundations of how to pitchso you can actually build
momentum that really moves yourbusiness forward.
So this is something that Istruggled with a lot and I have
clients that struggle with thisas well.
It's kind of like that stickingpoint where you know you have
(01:14):
something great to offer but youjust don't know how to present
it.
So really excited for Ava totalk to us about this and how we
can actually get over this humpthat you may have so you can
really create some momentum.
So welcome to the show.
Speaker 2 (01:29):
Thank you so much for having me.
I am so excited to talk aboutthis topic.
It's something that I came tolearn as an entrepreneur and
product business owner and itwas something that, once I
realized what the foundations ofit were, I realized the
potential it had for businessgrowth.
But also the foundations of itwere.
I realized the potential it hadfor business growth but also
maximizing, you know, the effortthat you're really putting in
(01:51):
to pitch and the time thatyou're getting back when you
actually have a system that youcould follow that's really
getting you the results that youwant.
Speaker 1 (01:59):
Yes, absolutely, and I love systems, I love having
things that are streamlined.
So let's get into it.
But actually, before we getinto the actual topic, I really
want to learn more about you.
So if you can tell the audiencewho you are, how you got
started and how you got to whereyou are today, yes, absolutely
so.
Speaker 2 (02:17):
My name is Ava.
I like to say that I am amulti-passionate entrepreneur
with multiple interests, but thebiggest part of my career was
spent building my product-basedbrand, which was called
Merchants of Beauty.
I did creative artwork onFrench glass that I imported,
and it was a really amazingopportunity to learn the many
(02:38):
different facets of business.
I had the unique opportunity,as many and I say that jokingly
to launch right as COVID hit,which was incredibly challenging
and, being in a position whereI had bootstrapped my brand, my
capital spend wasn't reallyavailable to look into digital
(02:59):
marketing and to have money gointo bigger strategies around
that.
So that really led me tolooking at pitching from a
unique perspective and saying,ok, we know we have something
good here, we know we havesomething we really invested in.
How do we look at brandpartnerships and collaborations?
But how do we actually pitch sothat they're interested in a
(03:20):
way where we could really landthe conversation?
And that's what I always saypitching is about.
Sometimes people think pitchingis about landing you the sale,
and pitching is really a toolfor landing you that
conversation so that you couldreally speak to, you know that
that person who's able to makethe decision or you're really
given the opportunity to presentyour value for a second time
(03:40):
and really speak to acollaboration piece of what a
relationship could look like.
So really leaning into that formy business it was instrumental
in what I was able to build.
We were able to build arelationship with the St Regis
and Aspen for the Snow Lodge.
I was able to really look atour candle collection and take
(04:02):
one particular candle versus theentire collection and really
position that for partnershiprelationships.
So what I started to learn fromthat was really about you know
what are the main components.
You need to be articulating in apitch, right Like when I
started to hit those it was like, okay, we got a formula here
and now we're starting to kindof build a system and that
essentially made the process goa lot smoother, gain time back,
(04:26):
build traction.
So after closing Merchants ofBeauty to kind of take a break
and work on some other creativeendeavors, I've pivoted into
consulting for emerging productbrands and really teaching on
this topic of the value ofbuilding creative partnerships,
because they also give you aleverage piece and they help to
(04:47):
build trust and credibility.
And when you're building abusiness from the ground up and
when you don't have a lot ofpress sometimes you know these
opportunities to positionyourself very strategically with
other brands is a really hugewin.
So, yeah, that is that's what'slanded me here on this topic.
Speaker 1 (05:07):
That's such an interesting journey and I you
talked about a formula or sometype of method that you have, so
let's dive into that, like tellus all about that.
Speaker 2 (05:15):
So I like to say, when you're looking to pitch,
right, to start at the end.
And the reason why I say thatis there's real value in taking
a moment to pause and visualize,right.
So I say, start at the end andreally visualize what that goal
is.
Right.
Is that you standing in frontof a room, if you have a service
(05:37):
, right?
Is it building a collaborationwith a larger corporation?
Because what you have to sayand your unique framework could
really offer value to them.
So, is that your end goal?
Like, do you want to be gettingthat meeting?
Or, if you're product-based, isit that you essentially want to
do a really unique pop-upexperience where you are
(05:58):
showcasing a certain experiencefor this particular brand's
customer?
Right?
So I say, to start at the end,because it's going to impact how
you're presenting theinformation in your pitch.
Right, you really clearly needto know where you're going, but
also, that space really givesyou a moment to dream.
I feel like you really got to,like you know, to take it there
(06:19):
for a second.
You really got to say, okay,like I see myself doing this,
this is where we want to go, andto really embody that, because
that makes a difference whenyou're putting your pitch
together.
So that's something that Ialways say a hundred percent
start at the end, like let's setup that space for you to really
think about what your goal is.
And then, second to that, it'sthe brainstorm piece.
I think we could get reallyoverwhelmed sometimes when it
(06:42):
comes to putting a pitchtogether.
Do we make it more formal thanit has to be?
Do we go into massive detailbut then not enough detail in a
certain area?
Right, like there's so manydifferent ways that you could
really run away with, you know,developing something and I have
certainly sat in that seat andworn those shoes, so I say it
(07:03):
from experience as well andtaking this freestyle space to
brainstorm where you could say,okay, very clearly, what is my
brand's unique creativeperspective?
Right, basically, how are youdoing it differently?
There are a million people whocould teach you marketing, but
why would a company value yourframework and your unique
(07:26):
perspective on that more?
So, right off the bat, thatquestion.
Second question if they were tobring you in for this, or if you
have a product brand, if theywere to bring you in for a
collaboration, how do they gainvalue from that?
Is it because their customersare so excited that there was a
new experience.
They now know that they couldlook to their company for an
(07:49):
opportunity for just a differentshopping experience.
So, really starting to thinkabout and dig into the value
pieces.
And third, I like to do like afill in the blank, which is
literally like if blank companywere to have a creative
partnership or collaborationwith me, they would gain blank.
And this is what this means formy business, which is also
(08:12):
really important, because youneed to know what your growth
metric is, because it is goingto take you time to put together
a pitch, but working on aformula and developing how to
pitch right, we'll save you timeeach time, but you'll have a
different growth metric.
Sometimes it's really to driverevenue, sometimes it's to
spread brand awareness,sometimes it's to borrow an
(08:34):
audience that is really ontarget for you.
So knowing what those metricsare is also really important
going in.
So I think you could justifythe end results of the
collaboration and also the timethat you've invested.
Yeah, and I think you couldjustify the end results of the
collaboration and also the timethat you've invested.
Speaker 1 (08:47):
Yeah, and I, when you were talking about the
brainstorm piece, I think that'skind of like the tricky part
where you don't know how much tosay, and it's kind of like you
word vomit because there's like,well, I need to tell you all of
these details, right, obviouslyhaving the goal you start with
(09:07):
the end in mind.
Right, Super important.
But I think that, like me,personally, I would have a lot
of trouble knowing exactly whatit is that I should share.
How do I present this?
In a way, of course, that wouldyou know, bring them some type
of value and get them excited towant to work with me or to
(09:28):
partner and things like that.
So what would you say to thatperson who is thinking about
creating some type of pitch?
And I love the fact that youhave this framework and I think
you said you were going toprovide like a little cheat
sheet or something.
Speaker 2 (09:43):
There's a whole resource.
It's very juicy.
Speaker 1 (09:46):
Yes, I love that.
So you know, what would you sayto that person who is like,
well, how much do I say and howdo I actually present this in a
way where you know you give likeenough information for you know
another company or someone tomake an informed decision, but
also, you know, still kind ofgive some type of value to that
(10:12):
person and like create somethingor like move the needle forward
and get that.
Speaker 2 (10:17):
yes, yeah, absolutely so.
One of the ways that I like tolook at this is, you can think
about reels right On onInstagram, for example.
With reels you hear a lot of.
You need a hook, you need agood hook, right, like, what is
the hook?
Right?
So, when I think of actuallybuilding a pitch deck, right,
the framework that I've createdis around the three C's, so it's
(10:40):
creativity, curation andcollaboration.
And I'll start with creativity,and creativity is really you, on
those first two slides, showingsomething that feels engaging
enough for them to continue toclick through.
And when it comes to sharingtoo much, right, I think the
(11:00):
thought has to be okay, my goalwith this pitch is to entice
them, is to show them thatthere's something interesting
here, right, your goal is toreally be able to have them get
to the end of that pitch and say, hey, we would like to have a
conversation, or thanks forsending this over.
This sounds really interesting.
Do you want to book a call sothat we could talk more about it
(11:21):
?
Right, so, go back to that.
That's your goal.
Your goal is, like, not towrite a thesis here on, like,
your area of expertise, which itcould totally turn into it.
Right?
So, like, take that pressureoff the table.
Like, this does not have to be100% in depth, because you're
going to get an opportunity tocontinue to present and to go
more in depth.
(11:41):
So, when you're starting withthat first piece of creativity,
right, think about your titlepage, right, and one thing I
always say about that is you'regoing to want to personalize it.
So the minute that they open upthis pitch, it looks familiar
to them, and by familiar you'regoing to have their logo on
there, their logo, your logo.
You're going to make it looklike this collaboration was
already put together.
(12:02):
So that's one way of reallysetting the scene and kind of
framing what you're about topitch for them.
Another way that you're going tobring creativity into really
starting to express your pitchis through using a really strong
editorial photo that you haveon that first slide, and that
(12:22):
doesn't have to be a picture ofyou.
It doesn't particularly have tobe related to your product,
right?
It would be more off of, like amood component, right?
Like, how do you use a pictureto set the scene for a mood?
So I'll give you an example.
One of our candles, one of mycandles, had the phrase
afternoon aperitif on it, right.
(12:43):
Aperitif meaning cocktail.
It was a bold orange color andwhat we did for specific pitches
for that that we were pitchingfor hotels for the candle to be
used in their cocktail bar areawas we used a beautiful sunset
with the shadow of a palm treeon it.
(13:04):
We really wanted to go for thisenergy that embodied sitting
and having a cocktail.
So that's what I mean aboutmood.
When they open up that firstpage of your pitch deck, it
feels really personal to themand you, because you have both
of the brand names.
You have a really great photothat captures some emotional
(13:25):
aspect right of what you arelooking to play to, and then
you're very directly going tosay what the pitch is about.
You're going to have anabsolute title on there, right,
and that could be anything froma curated pop-up experience for
your guests to elevating youremployees' sales skills, right.
(13:47):
Like you're very directly goingto lead with what that is on
your title page.
So that's kind of your creativepiece right there.
And why I call it the creativepiece is you're able to really
express how you're going to hookthem Like this is your area to
really get that title phrasedown, the imagery that you're
(14:09):
going to use.
Like there are two very simplecomponents.
You're not writing a ton inthese slides, but you're really
captivating in that first piece,so that's where you're going to
want to really dive into yourcreativity.
So how does that feel for kindof starting with your pitch?
Speaker 1 (14:24):
Yeah, and I, you know I'm thinking about, like the
person who is listening to thisright now.
I'm thinking, okay, that seemskind of like a far away from
where I am right now.
So I would say, like how wouldyou describe this process for
the mom entrepreneur who, youknow, has a brand or has some
(14:47):
type of product that really justwants to put feelers out there
but doesn't have kind of likethat formal, like they don't
even know who to send theinformation to?
Like how would you get them tostart?
Speaker 2 (15:03):
Okay.
So, yes, starting please, ifyou don't know who to send your
feelers to, right, I wouldalways start with who your
audience is.
So who is your actual audienceto that mom who has a particular
business right?
Who resonates with the brandthat you have?
Right?
What particular segment of themarket do you serve?
(15:23):
Are you serving seniors thattypically range between 70 and
80?
Are you serving very young momswho maybe have had children
between the ages of 16 and 19,right, like, how specific can
you get right?
Who is the market that you'reserving?
When you understand that in areally great way, it actually
(15:45):
plays to a very big piece ofpitching, which is synergy brand
.
Synergy Simply meaning right,how does one brand share the
values that my brand shares?
What do we share?
That's similar.
So, once you know exactly whoyou're speaking to, it's going
to help you start to assess okay, I know, I want a collaboration
(16:05):
.
For this reason, I really thinkthat, for example, if you're a
mom, maybe there's a certainTupperware company right that
you really enjoy using, rightfor your children when you serve
food.
Maybe you want a collaborationwith them, right?
So how would you start to say,okay, we share the same values,
we share the same audience.
(16:27):
There's overlap here.
That's one person, that's onebrand I'm going to put in my
pitch bucket, right.
So that's how you start to buildyour pitch bucket out, and you
could do that through a numberof different ways of resources,
obviously starting with abrand's website.
Really, look at their website.
What products are on there?
How are they presenting theirbrand information?
(16:48):
Are they using certain hooks?
What's the angle that they'retaking?
How are they trying to maketheir customers feel with their
products?
That obviously kind of leadsyou over to either Instagram or
TikTok, which gives you a biggerunderstanding of their brand
voice, and you'll also be ableto see who they're engaging with
as well.
That'll give you a really greatidea to say, okay, there is
(17:09):
overlap there between who I talkto and who they're talking to.
So that's really your startingpoint.
If you are looking at the vastocean of opportunity out there
and saying, okay, who are mypeople in this space?
That's how you're going tostart to narrow down the brands
that are going to be a good fit.
It really comes down to brandsynergy.
So when that brand you'repitching looks at your website
(17:32):
and looks at your content, theycould say, okay, we value the
same thing.
We value the same type ofcustomer.
We value the same type ofexperience that we're trying to
give them.
Speaker 1 (17:43):
Yeah, thank you for sharing that, because I think
this will give you, know someonewho's listening a little bit
more confidence in actuallygoing this route.
So one other thing that Iwanted to talk about was kind of
you shared a little bit aboutlike kind of the framework and
for landing the yes, you know,for whoever you're pitching to
(18:09):
and like talk a little bit about, kind of like, how you actually
get your time back by doingthis and what falls under
curation is very simplyarticulating what your vision is
right.
Speaker 2 (18:31):
Like if you were to be receiving this pitch from
somebody, it would be the pointwhere they were like why are you
sending this to me?
Right?
This is exactly.
This is where you're going totalk about your vision, the why.
This is really what brings ittogether.
So you open really strong witha really great creative slide
that speaks to exactly the pitchthat you're looking for, starts
(18:53):
to set the mood for withoutemotion, with a really good
editorial, you'll roll intocuration where you really start
to harness and talk about thevision of why you see this
collaboration working and whatthis experience actually looks
like.
And the third piece of that, toreally land the yes is speaking
to collaboration.
Collaboration is really thecornerstone of brand growth,
right, it really shows thatthere's space to build something
(19:17):
together.
And in this part of the pitch,it's really where you would say
why a pop-up with your brandname, or why a collaboration
with your brand name?
Right.
And there you're able to saybecause we offer diversity.
Right, we're able to bring adiverse perspective into your
space.
Right, we're able to elevatethe customer journey in this
(19:40):
particular way.
So you want to talk to thecollaboration component of it,
and typically, by the timesomebody gets to the end of it,
you've hit the major things thatthey've wanted to see.
You've spoken about value,you've spoken about synergy,
you've brought your creativeperspective into it and you've
left room for collaboration.
(20:00):
And by ending with thatcollaboration piece, it really
sets the scene for them to say,ok, there's something
interesting here.
Yes, we want to have aconversation about it.
So by establishing thisframework, will each pitch be
different?
Yes, each pitch is going to bea little bit different, but once
you actually have your roadmapfor how to frame this
(20:21):
information which I go into moredetail in the resource, because
it's more visually based aswell, so it's able to walk you
through it in a different waybut once you establish this
framework, you're able to reallymake a copy of a pitch that you
have, go back in there and editit accordingly.
So once you have that, you'llsee that your pitches start to
(20:42):
really pick up traction more andmore, because you're not
sitting there and kind of secondguessing yourself about should
I include this?
Should I omit this?
Is this too much right?
You're being guided in aformula that you know usually
lands you the next step, whichis a meeting.
Speaker 1 (21:00):
Yeah, and I love that because it helps you actually
kind of learn along the way,because once you have a
framework and you start to testit, then you start to see, okay,
this is working, this isn'tworking, and then you make
tweaks and then it just startsto get even better, which I can
see will save you so much time,right, because you don't have to
, you know, completely reinventthe wheel.
(21:22):
It's just about more along thelines of a copy and paste, but
still personalizing it right.
Speaker 2 (21:29):
Yeah, 100%.
You know, it was one of thosethings where, when I first
started out, I was like, okay,we need to include every piece
of information how I manufacturethe paint process.
We use right All of thesedetails, only to realize my goal
was to land a meeting to builda partnership.
Realize my goal was to land ameeting to build a partnership.
(21:51):
So, as much as it is importantwhat my process is right for
developing my product, itdoesn't necessarily need to go
so in-depth in this particularpitch because chances are
there's going to be anotheropportunity to present that.
So when you're really taking aframework and saying, okay, let
me try to flush this out, andunderstanding the key components
of it, you do start to get yourtime back and, to your point,
(22:13):
you will get feedback.
Right, nothing is I always saynothing is ever permanent in
business.
The two things that you couldcount on in business are pivots
and evolutions, and you couldstay more fluid and more
receptive to that as a businessowner.
It will essentially make yourjourney easier, right?
Because as you start to getfeedback, you could say things
(22:35):
like, wow, we got a really greatcompliment on that pitch deck
that we put together.
Or they said yes, but there waslike confusion and it didn't
really land.
So maybe we need to go back andtweak a little bit more that
curation piece of it, where weexplain a little bit more what
the vision is.
So that's feedback is fantasticand what I would do after each
(22:59):
pitch was I would almost make anote internally about how that
pitch went.
So you start to actually pickup on what is being receptive,
because sometimes what we thinkis going to be receptive and is
so clear is not and it doesn'treally land a certain way.
Or it's like subject lines.
Part of the work that I do is Isales rep for certain clients,
(23:22):
so learning how to curate asubject line.
Some of them get way more opensthan others do.
Right, so that's also part ofthe process.
Is what is going into yourpitch that is actually getting
you the either the response andthe response that is coming to
you with clarity because theyreally understood everything
that you included.
Speaker 1 (23:43):
Yeah, and I think if we're going into kind of like
the mindset piece, it's reallyabout learning that this is just
a big science experiment andthat it's not necessarily like
obviously, your first pitch isprobably not going to be the
thing that they're like yes,let's do this Right.
So getting into that mindsetabout OK, this is just about me
(24:03):
learning how to get like super,super great at doing this right,
it's just, it's just a learningexperience.
So, and I think like you'llalso kind of let your not let
your guard down, but really kindof like release the pressure of
it all so that you can learnand you can accept feedback so
(24:24):
you can perfect it.
Speaker 2 (24:26):
Yeah, absolutely, you know, it's they.
One of my mentors would say youknow, data is not personal.
Speaker 1 (24:32):
And.
Speaker 2 (24:33):
I had a bruised ego for a while with my business
because I was like no it's theysaid, no, it's personal.
It didn't land the way I wantedit to.
You know and these are realthings, you know, when you're an
entrepreneur and you'rebuilding a business and you're
bootstrapping something andyou're taking time away from
your kids and family and otherthings to really be invested in
this, it's a little bit of aburn sometimes when something
(24:55):
doesn't land.
But having that mindset whichyou touched upon is so important
to say, okay, you know,business comes with setting the
time aside, with putting theeffort into testing different
strategies.
You know, this doesn't meanthat we're not going to be
successful or it's not a goodpitch, but it's feedback for us
(25:16):
to say, okay, were we reallypitching somebody who is in
alignment with our brand?
Right?
That's always a great questionto ask yourself, because
sometimes, when something doesnot land, maybe it's not the
greatest fit and it has nothingto do with the pitch you put
together, but maybe you thoughtthe market was the right fit and
it's really not.
Maybe you guys have twodifferent targets for who your
(25:37):
audience is right.
So that could be something too.
Or did we really lack claritythere in how this could be a
valuable collaboration.
Maybe that's the piece that weneed to go back to and speak a
little bit more to.
You know, and there's a nuanceto all of it, but you only learn
that by doing it and you haveto hear that.
(25:58):
You know, you have to hear thetone of how they are on the
phone, when they reply, or whatthey say in their email, and
that's also really good feedback.
And the resource as well willhave a sample for how you could
introduce your pitch in a coldemail right, like how would you
say and we've put together, youknow, our pitch deck for you.
You could have a look here.
(26:18):
But how to create the two orthree sentences that come prior
to that so that they are engagedenough to continue through that
, and how you're framing that,how you're framing value for
them in that setup with thosetwo sentences prior.
Speaker 1 (26:34):
Yeah, so they're open to receiving the information
right.
So I loved this and I thinkthat this is such a great way to
save time and be supereffective, rather than just kind
of throwing spaghetti on thewall to see what sticks and
really having this framework.
So thank you so much forproviding a resource for people
to like really look into thisand see how they can create
(26:56):
their pitch.
But if people want to learnmore about you, ava, how can
they get in touch with you?
How can they see more of you?
Speaker 2 (27:05):
Thank you so much again for having me.
This was I get so excited totalk about this and, yes, the
resource will be fantastic, youknow, and I'll walk you through
a lot of it.
And one thing I want to say toowhen it comes to pitching, you
know, here I'm talkingspecifically about kind of
building your pitch deck andreaching out, but when you learn
these frameworks, they land youconversations in so many other
(27:26):
places.
The skills you take from thiswill also be reflected in if you
have to make a cold call oryou're in a room networking,
right, and you could say, okay,how do I present this
information about my brand, orso these are frameworks that I
always say kind of land youmultiple conversations because
they're valuable in differentways for how you present
(27:47):
information.
You guys can find me over atCurate21Consulting on Instagram.
I have a lot more fun therewith some of my content, but you
could also find me at AvaGyethi, my full name, over on
LinkedIn, and on LinkedIn I posta lot of articles that I write
and that really goes into muchmore in-depth talking and points
(28:12):
when it comes to marketingstrategy, sales strategy,
positioning, how to really steerconversations.
So I enjoy being over there andbeing able to chat in more
detail about that.
Speaker 1 (28:25):
Yeah, thank you so much for that.
In more detail about that?
Yeah, thank you so much forthat, and I just I love having
people on who are obviouslyexperts in their field but are
so willing to share so muchinformation so that we can all
grow right.
So, thank you so much for beinghere today.
Do you have any words ofencouragement for the listeners
(28:50):
today that you would want to?
You know, finish us off with.
Speaker 2 (28:54):
Yeah, absolutely.
Whatever state stage you're atin your entrepreneurial journey
if you're looking to just startor if you have been, you know,
in the in the game for a whilein your industry just know that
you can pivot at any time, thatnothing is 100% permanent, that
(29:15):
if you feel called to trysomething different, explore
your creativity in a differentway.
If you initially started outbuilding one thing but want to
see it shift to something else,that you're never locked in.
So just know that you canalways tap into that and let
that intuition steer you alongthe way.
Speaker 1 (29:36):
Yeah, I totally agree .
I've made so many pivots, butit, you know, it just makes you
stronger, it makes you soversatile, right?
Because you have so much, Imean all of the stuff that you,
that you did before always, canhelp you in the future, even if
you make pivots.
So I love that so much.
Speaker 2 (29:55):
Yeah, there's just it's a journey and I feel, like
you know, there's so much totake away from each chapter.
So, be there, keep growing,keep learning and you know, as
you mentioned, like we're allhere to support each other with
resources and, you know, whenyou find really amazing
(30:15):
entrepreneurs who are willing toshare their stories and create
spaces, like you're creating,for knowledge and information to
be shared, like I feel verygrateful that we live in such an
amazing time where we couldreally, all you know, support
and also learn from each other.
It's a huge advantage we havein continuing to grow and build.
So thank you for this space.
Speaker 1 (30:32):
Yeah, thank you.
So thank you all so much forbeing here today.
I hope you enjoyed this episodeand please go and check out Ava
on her Instagram and LinkedInand give her some love and let
her know that her episode wasamazing and that you're going to
take her information and runwith it.
(30:52):
So thank you all so much forbeing here.
Tune in next week for anotherepisode.
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