When Will Consumers Feel the Tariff Tidal Wave?

We’re diving back into tariffs! This time, David and Matt chat with Mike Beckham, co-founder and CEO of Simple Modern, to break down what the new U.S. tariffs on Chinese imports really mean for businesses and shoppers. Mike shares his firsthand stories from the trenches of global supply chains and his efforts to bring manufacturing back to the U.S. and why that’s way harder than it sounds. He explains how these tariffs could cause even more chaos than we saw during the pandemic, thanks to America’s shrinking know-how in things like tooling and missing infrastructure. Plus, Mike pulls back the curtain on Amazon’s business model, the real price of “free shipping,” and how algorithms, not people, are running the show.