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May 2, 2025 41 mins

core values, business strategy, hiring, entrepreneurship, team culture, client relationships, leadership, decision making, company values, business insights

summary

In this episode of Our Business Shenanigans, hosts Jen and Nicole dive deep into the significance of core values in business. They discuss how core values serve as the foundation for decision-making, hiring, and team culture. Through personal anecdotes and real-life examples, they illustrate the impact of having clear core values on both employee satisfaction and client relationships. The conversation also touches on the importance of creating authentic core values that resonate with the team and the warning signs of fake core values. The episode concludes with actionable steps for business owners to develop their own core values and a call to engage with the audience.

takeaways

  • Core values are essential for guiding behavior and decision-making.
  • Hiring aligned employees is crucial for maintaining a positive culture.
  • Core values help in navigating client relationships and setting boundaries.
  • Real-life examples illustrate the importance of core values in action.
  • Core values should be embedded in daily operations and communications.
  • Warning signs of fake core values include lack of team awareness and generic statements.
  • Effective core values are specific, actionable, and reflect the company's true identity.
  • Engaging the team in the creation of core values fosters ownership and alignment.
  • Core values should be revisited and reinforced regularly to remain relevant.
  • Business owners should not fear to let go of clients or employees who do not align with their core values.
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