For this week's episode, I’m speaking with Michael Washington. Michael is the founder of Usal Project, an LA-based community offering experiences and goods for the modern nature enthusiast. Usal hosts over 20 monthly experiences that (in addition to forest therapy) include: foraging and herb walks, falconry, oceanic species dives, incense-making workshops, flower arranging classes, community hikes, and more. In this conversation, Michael and I talk about the importance of cultivating community in a world where people are struggling with loneliness. We also discuss his relationship with nature growing up in Texas, how the music industry shaped his path, the origin story of Usal, why diverse perspectives and voices are essential in the outdoor space, and Michael’s perspective on failure, self-doubt and building a rapidly growing business.
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