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I fell into a TikTok scroll hole and found teens getting PR packages with under 1,000 followers. That rabbit hole turned into a repeatable outreach system, free products from brands we already love, and real podcast sponsors. This is the step-by-step on how you can do it too.
In this episode you’ll learn:
- How to pitch brands you actually use without sounding spammy
- The email hook that gets replies in crowded PR inboxes
- Gifted vs paid collabs and when UGC is worth it
- The “one yes” strategy that snowballs future partnerships
- Follow-up timing that keeps you top of mind
- How to leverage a single collab into credibility across your channels
- Why luxury brands want smaller creators right now
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