March 22, 2024 • 31 mins
EPISODE BREAKDOWN: In this episode of Out of the Box with Christine, host Christine Blosdale and special guest Tom Morkes, co founder of Infostack.io and CEO of Insurgent Publishing, dive into utilizing Chat GPT and Artificial Intelligence (AI) in the world of content creation. Discover how AI tools can drastically improve the writing and podcasting processes and the benefits these tools offer to authors, podcasters, and content creators of all ages. QUICK LINKS: The AI Writing Summit - https://bossaf--infostack.thrivecart.com/aiwritingsummit/ ChristineBlosdale.com - http://www.ChristineBlosdale.com TomMorkes.com - http://www.TomMorkes.com
MORE EPISODE INFO: Tom shares invaluable insights and experiences about using AI-based tools that have significantly enhanced his work’s efficiency. The conversation ranges from AI-powered search engines like Perplexity to the convenient features and benefits of Canva and automatic AI video editing tools. Christine also discusses Vidyo.ai, a tool that aids in the creation of engaging TikTok and Instagram reels.
However, they also address the controversy that surrounds AI in the world of writing. Some individuals feel intimidated rather than empowered by these tools. Tom and Christine emphasize that AI should be perceived as a tool, not a replacement. They highlight the importance of the 'AI Writing Summit' for anyone involved in writing, promising a wealth of knowledge and insights into how AI can amplify their writing abilities.
The episode also delves into AI writing's overlooked aspect: accessibility. They discuss how AI can bridge the gap, enabling disabled individuals to transform their creative ideas into reality. Contrary to the fear of AI making jobs redundant, this episode turns the spotlight on how AI can be a boon to those previously unable to afford certain services, allowing them to produce high-quality content at affordable prices.
Immerse yourself in this eye-opening conversation, debunking myths about AI in writing and learn to appreciate its potential benefits. This episode promises to enlighten, whether you’re a content creator, a writer, or simply interested in the world of AI. #chatgpt #ai #artificialintelligence #writing #author
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Episode Transcript
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(00:01):
Want to create your very own podcastto promote you and your business?
Learn how you can become a rockstarpodcaster in 30 days or less.
Just visit, HowDoICreateAPodcast.com?
That's HowDoICreateAPodcast.com.
And right now, I mean, TikTok is hot.
A TikTok, as long as it'saround , it's very hot, right?
(00:24):
And I do love.
You know, I mean, Facebook is good forlike your aunts and uncles and, you
know, your cousins and all that stuff.
But getting new people and, and, andthere's an energy about TikTok, right?
It's kind of like the wild,wild west in many respects.
And there's a lot of, Junkiestuff on there, but there's
(00:45):
a lot of really good stuff
Welcome to out of the box with christine.
Are you willing to stepinto your greatness?
(01:06):
Are you ready to shine?
Well get ready truth seeker.
You're in for an amazing rideAnd now here's the host of
the show christine Blasdale.
Welcome back to out ofthe box with Christine.
(01:27):
I am your host, Christine Blosdale,your expert authority, podcast coach.
And I am super stoked because Ihave a fellow podcaster on the show
today, but more importantly, I havesomeone who is going to help me.
Get you real excited about AI andno, it's not like a Terminator movie.
Not the world is not going toend tomorrow, but how amazing the
(01:49):
tools are that are available to usas creators, producers, authors.
And I'm super excited tohave on the show, Tom.
Morkes, who is the founder andCEO of Insurgent Publishing.
He's an author of several books.
A is also the co founder of one of myfavorite institutions around infostack.
(02:10):
io and is the host of thepodcast in the trenches.
So welcome Tom to out ofthe box with Christine.
Christine, thank you for having me.
It's great to be here.
Yes, my fellow podcaster, fellowauthor, fellow AI enthusiast.
It's, it's such a, I was just,before we started recording, we were
talking about some of the amazingtechnology that's available to us.
(02:34):
And I think we've, because thingsare coming at us so quickly with
AI, a lot of people are not,they just think it's chat GPT.
But it's not just chat GPT, is it?
Is it, Tom?
No.
I mean, that's a good starting point,though, I think, for a lot of people
to kind of dabble, you know, diptheir toes in and test it out and
(02:56):
see if it can do anything for you.
I think that's where I started.
And then since then, You know,beginning with queries and using
it like Google, like I think mostpeople do, and then realizing the
output is kind of funny or strange.
And then you try to use iton, on, on practical tasks.
And you're like, Oh,this doesn't really work.
Yeah.
But then coming back to it, I justkind of consistently started kind of
(03:16):
coming back to it and testing things.
And so from, for me, the, it was kind ofan intuitive progression from being very
skeptical of this, just think it's anotherhype, hype in the tech space to now I have
chat GPT and a few other AI tools that Iuse just about every day because they're
so practical and helpful, which is prettywild to say, like, in the same way that
(03:39):
I use Google or search engine every day.
I'm using I'm using somesort of AI every day now.
Wow.
We have been using AI for a while, but wejust, I think many of us didn't know it.
You know, just forms,different forms of it.
We just, we, we didn't know when you goon TikTok or Facebook or and you stop
at a video for a couple seconds and youlook at it there's an algorithm there's,
(04:02):
there's, there's, there's, there'sAI, there's technology that is going.
She likes little kittensthat are silly and playful.
So guess what?
We're going to feed her moreof those little kitten videos.
Right.
So in, you know and there's a wholebunch of different applications,
different things that happen for us.
What are some other things?
Because I, we know we talked aboutChatGPT and we're going to come back
(04:24):
around to that because it is sortof, I think it is, it's the entry,
it's the gateway drug to to AI.
But what are some other things that youuse quite regularly that involve AI?
Yeah, so I'll give you a coupleof tools that I use that I like.
The free ones are Herplexity AI.
It's like a search enginean AI search engine.
(04:44):
And I use it, I'm using that like allthe time now when writing articles,
because it does like a lot of thesetools you'll see do very specific things.
Like I'm still waiting andmaybe we're a few years out.
Like I want, eventually I want tochat GPT or something like that to
do all of the things for me, butthey're limited in certain things.
So I go to chat GPT and I can, I caniterate on content ideas pretty quickly.
(05:05):
It can help me with titles.
It can help me with descriptions.
I can give it information and it cansummarize it for me, or I could spit
it out into bullet point format.
So there's a lot of like ways to repackageand repurpose content with chat GPT.
For Plexity's specialty is it's basicallya search and an AI search engine.
And what I really love about it is itgets me all the information right away.
(05:26):
That I have to go scroll throughGoogle, get through the sponsored ads.
And then click through linksto then find the information.
And Google's trying to competein that space with these little
snippets, but it's not very helpful.
What perplexity does is it actuallysummarize the answer to your question,
and then it'll give you links towhere that information's coming from.
So immediately it cuts down likehalf or, or give, you know, or I
(05:49):
don't know, it is almost like a10 X when it comes to research.
And now granted, I'm not, I'm notsaying it's perfect, but like, if you
just, you know, I was just searching,working on an article about The
Tesla launch of the cyber truck.
So I wanted to pull some statsaround the pre sales numbers.
And again, that w that came up to me,it came up immediately and gave me
all the links to that for the whatthe model three, the cyber truck, all
(06:12):
these different things just right away.
So again, maybe, maybe 15 minutes,but now it's taken me seconds.
And so again, there's, there's.
It's pretty significant time saving whenyou start to apply some of these things.
And and what other tools?
Cause I know it's not just perplexity.
It's something else you use.
Yeah, well, I definitely use likeyou know, a lot of these tools
(06:32):
are these, the AI componentsare in the tools we already use.
So Christina, I don't know if you use,but like Canva or something like that.
You know, I'm a, I'm a Canva fan.
Same here.
And, and for so many years, I mean,free, it's free, you know, you can get
the advanced version, which I do, whichI have, but yeah, that's a great tool.
(06:53):
Yeah.
And I'm happy to what I pay.
I don't know if it's like 10 bucksa month or something like that.
It's definitely one of those tools whereI'm like, I get my money's worth out
of this, but I like, so they have someof their little AI features built in.
So I like that.
I also use for my podcast I use tohelp with the to help with the content
descriptions and some of the itemsaround the podcast for like podcasts.
Publishing on my side, I use cast magic,which I found is actually pretty solid.
(07:18):
Again, the work to get to that roughdraft would have taken minutes or hours,
you know, or we'll say maybe an hour.
And now you have a rough draft.
That's actually not bad in like minutes.
And then you can just quickly edit.
And so again, just the, the, the,the collapsing of timeframes here
is really significant and especiallyuseful for those of us who are
(07:40):
like solopreneurs, solo creators.
And I have a team on the InfoStack side,but like, even then, it's like, I don't
want to, I don't want to have my peopleworking like random, small, odd jobs
for me, but that's where AI comes in.
Like, it really helps in thiscapacity that didn't really exist
before, these, like, LLM chatbots.
(08:03):
Things before those existedand now they're here.
So it's pretty cool One of the thetools that I that I have and actually
I'm going to be speaking at this aboutthis at The incredible the AI summit
that's that's coming up and we're gonnalet people know how they can How they
can get involved and how they can checkit out But one of the things that I
(08:26):
use because I have so many I have somany long format video content, right?
And right now, I mean, TikTok is hot.
TikTok, as long as it'saround, it's very hot, right?
And I do love, you know, I mean,Facebook is good for, like, your
aunts and uncles and, you know,your cousins and all that stuff.
(08:49):
But getting new people, Peopleand, and, and there's an
energy about tick tock, right?
It's kind of like the wild,wild West in many respects.
And there's a lot of junkiestuff on there, but there's
a lot of really good stuff.
Incredibly talented people.
But what I have is I havelots of long format video.
(09:09):
So from podcasts like this, whereI have an interview with someone
and you're gonna say somethingamazing, or we're gonna laugh about
a joke that's really hilarious.
I have all this long format video content.
From my podcast, from webinars, workshops,I've done workshops for groups of people.
So I've got hours and hours of content.
(09:29):
And what I use now is anincredible tool called vidyo.
ai, V I D Y O.
A I.
And this puppy, first of all, theygive you like 75 minutes free a month.
Okay, so if you're clever, youdon't just put like an hour long
(09:51):
video up and say, you know, do yourthing I'll sometimes chop it up.
You throw in your long format videoand in seconds, it takes it and it
picks highlights Highlights that youdidn't even know existed, but it takes
little highlights Not only does it cutup the little highlights it puts it in
vertical it could put it in whateverwhatever format you want But it'll
(10:13):
put it can put it in vertical formatYou if it's you and me, it'll take
this horizontal video and it'll haveme on top, like on a box and you on
underneath, but it takes these highlightsand then it creates the captions and
the captions are the, the technologyfor the captions are, is so good.
I, I rarely ever have to correct it.
(10:36):
And so from a half an hour video, itwill can come up with 20 different.
Highlight reels, littleTikTok reels, Instagram reels,
whatever you want to call it.
And you just go in, you look at it,you go, I want to change the color.
My branding colors is pink, hot pink.
Okay.
You change the branding colors.
It's so much you can dowith it and it's free.
(10:57):
And it saved me so much time becauseyou know how long it would take for
me to take a video and to sit there.
And to listen to the whole thingand to go, Oh, that's right.
That's where it was.
Okay.
And the files that I wouldhave to carry on my desktop
or my, you know, my computer.
So this is a resource that I useand I show and I teach all of my
(11:18):
clients how to use it because theycan get really creative and they go,
I didn't know I could post reels.
I didn't know I could post to talk.
Yeah.
Yeah.
If you've already got the content.
Exactly.
And that's the coolest partabout all of this stuff, I think.
I mean, there's maybe a lot of coolthings and interesting things and some
annoying things about AI and all that.
I mean, I can get in.
I I'm, I'm, I'm on both sides of this,but on the one hand, I think what's really
(11:42):
cool is tools like that, that again.
It would have either taken you how manyhours to do your own editing for that to
the point where it's Absurd or unrealisticor just never going to happen So so many
creators just give up on that avenue orthat marketing platform or that you know
that social media platform Because it'sjust the juice isn't worth the squeeze
to do it yourself to do all those cutsAnd to publish it we only have so much
(12:04):
time Or you then have to spend an armand a leg to get a company an agency
to do that for you Which was poppingup a lot the last few years People who
are coming in and doing that kind ofstuff And that, and they're charging
thousands, thousands of dollars a month.
So again, you gotta be like, well,am I gonna get a return on this?
And, and that's at a certain level,for sure, it's totally worth it.
But for a lot of people who might not beat that level yet, or they're still like,
(12:28):
still growing, still getting by, it justmeans that these, these opportunities,
they don't have those same opportunities.
And now with ai, the opportunityhas now kind of opened, it's been
opened up, and that the accessibilityand the ability to get access.
To a new audience is now availableto more people than ever before.
Ah, that, that's the beauty of it.
And you know, I, I've been, I was in,I was in radio for 20 years, so I did
(12:52):
a lot of editing, audio editing, butthen I after that I went into video and
video editing, so I know how to edit.
And there's a, there's a there's anintuition you have to have as well.
Right?
You have to know what is that juicy bit.
You have to know what is like, hmm,where to start, where to stop, and
then to render it and all of that time.
(13:13):
Now, I can, I can tell people I can say goto this website, throw up your long video
that you did, you did a workshop for, Idon't know, vegetarian eating, whatever.
And I said, and I said, And Itcuts it up for you so they don't
have to be an expert in editing.
They don't, they don't needto have any of those tools.
(13:34):
And so it's just so beautiful.
And yeah, there's so manythings that are happening.
And now my understanding is that thethe incredible AI writing summit.
Now, let's tell people about thisbecause as a writer, as a fellow
writer I know I, So appreciate AIand, and, well, ChatGPT and all of
(13:54):
the different tools that we use.
But let's talk about this.
This is happening in April, right?
That's correct.
Yeah.
So the ultimate, the AI writing summit,the ultimate AI writing summit, if we want
to call it that, I think it will be is forauthors, bloggers, writers, publishers,
content creators freelancers, professionalwriters, and anybody who writes anything.
We are we're also like curating stuff andproducing stuff for people who are just
(14:17):
like, say in university and writing essaysand in a job and just writing reports.
So we're kind of planning the flag atthe intersection of just AI and writing.
Yeah.
And saying, this is, thisis what we want to do.
We want to come in here and educate andshow people what you can do with the tool.
And I believe it is just that it'sa tool and in the writing space,
there's a lot of, it's very polarizing.
(14:39):
And I don't know that AI isthat polarizing in every niche
or genre or industry, but inwriting it's extremely polarizing.
And, and, and so.
What I've noticed is that even someof the people that I reached out to,
some really big names that were reallyreceptive to the idea, told me they
can't be on the summit for fear of thebacklash they get from their audience.
(15:03):
And that is very interestingand very strange.
Because it's just, there's a lotof like vitriol coming from certain
groups around the use of AI.
And I do believe a lot of it isjust it's, I don't, I don't believe
it is like malicious per se.
I think it just, it'sa response mechanism.
And I think a lot of people think AI isone thing and it doesn't have to be that.
(15:25):
Now, of course, when a new technologycomes in to the play, what happens?
Immediately, spammers get ahold ofit, marketers and spammers, you know?
So what is the first thing they do?
They take any goodtechnology and they make it.
So you just want to, youwant to throw up basically.
It's like email.
When that first came out,it was nothing but spam.
And S and so with AI andwriting, what do you see?
Oh, you see like mass produced bookson Kindle and the quality is terrible.
(15:48):
And you realize, Oh, because things canbe so much easier and so much faster.
The default then for those typesof people is let's just do this
as easily and quickly as possible.
And basically that spam tactic, I thinkthat'll weed itself out over time.
Like, I just think that always does.
Yeah.
I don't think those types of people everlast when any new tech comes to market.
And I think once we get throughthat, my whole goal with this summit
(16:10):
is to demystify AI and writing.
Like, where, how do weactually come at it?
Where, where is it useful?
Where is it just hype?
And where is it?
Where is it dangerous inany in any location or spot?
Like we have people coming on to talkat the legal elements of this the
ethical elements And then of course thecreative elements and and so there's
a lot we're trying to cover here Buti'm very excited to bring it, you
(16:34):
know, share it with the world and themand this is for much It's april 8th
to the 12th the ai writing summit andi'll make sure for those who want to
it's absolutely free You To to attendwe'll have links in in the show notes.
So you just click on thelink and and get your ticket.
I highly Advise you i'm i'm also i'm goingto be participating as a as a content
(16:58):
creator I don't know what day But wewill be one of those, one of those days.
And I'm very excited about it becausealso the folks behind InfoStack,
I, you guys are amazing and youare one of the few people that I.
that I look forward to working with,and supplying content for, I've supplied
(17:22):
content for a couple of other bundlesthat we've had, amazing offers to
people, that people get so much greatcontent, and resources, and tools.
From the bundles from the info stackstacks And so when I heard about this, I
was like, oh, yeah, i'll raise my hand.
I would love to and we'll have Again,we'll have a link in the show notes.
(17:43):
We'll have the link foryou to sign up for that.
It's the ai writing summit going backto the the negative aspect because i've
spoken about chat gpt and ai in general.
Before You And that always comesup, the thing always comes up of
Yeah, but people are using ChatGPTto just write whole books, right?
(18:07):
And I always say, but yeah, okay,but first of all, is it a good book?
Okay?
There are plenty of people, there areplenty, it's just like really good
authors sometimes make horrible speakers.
Like, you can't interview,some authors, you ask them a
question, they're like, yes.
One answer, one word answer, right?
But the same thing is that, justbecause you have these tools does
(18:30):
not make it a, you know, a goodwriter has the reader in mind, okay?
And so it's not just spitting out words.
But the other thing is, is I, and I,cause they, they've asked me, they said,
well, do you, you, do you use chat GPT?
Do you use AI in with your writing?
And I say, yes, I do.
(18:51):
But I have, I do the thing of,I already have the content and
I put it through the system and.
Ask it to make it better.
But you have to give it parameters.
It's with it.
Everything with chat GPTis how you feed it, right?
How you guide it.
If you just say, if you just throwin a bunch of gobbledygook and
(19:14):
you say, Make this a chapter, makeit sound like Ernest Hemingway.
Well, okay.
It'll, it'll do that.
It'll make it sound likeErnest Hemingway who wrote it.
But the idea is to, to feed it a, aappropriately and to, and to guide it.
And, and that's all, that's the mostimportant thing is to I'll, I've done
it before where I've had a I've hada, a paragraph that I was like, Hmm,
(19:38):
something's missing and I can't see it.
And I wrote it, but I can't see it.
So I'll throw it in and I'll say, canyou take this and make it a little,
add a little bit of spice to it oradd a little bit of humor to it?
Or can you switch it around so thatit's it's more powerful, more impactful.
And sometimes chat GPT.
(20:00):
Puts out junk.
It'll, it'll, it'll lie to you anyway.
So, sometimes it'll come backand you go, Oh, that is horrible.
And I'll even say it,I'll tell it to ChatTube.
I'll say, that really sucked.
Oh, yeah.
You have to.
You have to train the model.
You have to train the model.
Exactly.
Exactly.
(20:20):
But when you're, especially if you'rewriting for a targeted audience or a
targeted market you can get really preciseand have some, have also some words
that you would never have thought of.
You know, you'd like searchingin your brain for, you know,
What is the right word?
What is the right phrase?
What is the right word?
What is the right phrase?
And it'll spit out a couple ofdifferent examples and you'll
go, I like this part of this, butnot that, not the whole thing.
(20:44):
So you, you, you can use it as a tool,but not as your, I would never ever
just use it as my creator machine.
No, I, it's not there.
And I don't know whenor if it will be there.
And my whole.
I guess thesis statement is that Ibelieve it's a tool that can augment
what we do and help us do writebetter, write faster, write more.
(21:07):
And And increase the quality of what we dobecause it can be used in that capacity.
I understand right now the capacityin which people are using it, or,
or presumably that people are usingit, or that is somehow reaching the
public is the spam element of it.
It's the let's produce garbagecontent at a rapid rate.
But I don't believe that thatis the primary use case of it.
I think, and I do believe that thatwill kind of work itself out in time.
(21:30):
And then what we'll see is justmore competent people using
the tool more competently.
And then being able to do maybe 3x, 5x,10x, what they were able to do in terms
of output than they ever could before.
And not to mention, and this is not talkedabout a lot, and I get it, I understand
why, but there's an accessibilitycomponent to this that like, you can,
you know, you can stick your nose upand say, well, if you're not a good
(21:53):
writer, you shouldn't be able to write.
And that was almost like the, the,the challenge to generative AI.
It's like, you're going tohave a machine do it for you.
It's like, well, what aboutthe person who's dyslexic?
Dyslexic.
Or what are the, but the person withthis, you know, this or that disability
or, or, or they, they, they're, theyhave this, these challenges or these
issues or, or they're blind or whatever.
Right.
There's a million things that, thatpeople that, that have these types
(22:17):
of challenges and now AI tools likechat GPT and others, especially with
chat GPT is like audio component whereyou can just talk to it and, and all
of a sudden you have this assistant.
That through just your voice alonecould help you write a book and then
clean it up and help you edit itand then get it to the finish line.
And so the the accessibility hereis it's like the what's the opposite
(22:40):
of like the elephant in the room?
It's just like it's themouse in the corner.
I don't know that nobody wants to talkabout but I think it's really important.
And And it does tie back to what we weretalking about before, which is the idea
of even the example you gave, Christine,where you're using this tool to help
you splice up videos and post them.
It's, again, something thatyou would have, you wouldn't
(23:02):
have had access to before.
It's not making up the videos for me.
I've already done the work.
All I'm doing is just saying, it'slike hiring an editor and saying,
please just look through all thisfootage and find something juicy.
And on that, I know another argumentthat people make is that, well,
(23:22):
this will take away their jobs.
Like the audio narration.
So Amazon now has that tool builtin where you can afford an editor.
Exactly.
Who's going to afford a thousanddollars a week or whatever for this?
Yeah, no.
And the people that could affordit are still going to pay for it.
And they're still going topay for, pay for the quality.
I mean, I think most, if anything,maybe, maybe, but it's like what it
(23:44):
does is it just means the person whowas never able, who is never going
to be able to afford this is now ableto actually produce something and to
use a tool because it's cheap or costeffective to now produce that outcome.
It doesn't, no job was lostfrom that in my opinion.
And I do believe that that mediocreto poor work from freelancers, they.
(24:05):
AI's threat is a threat to them.
Like, AI is a threat to thereal bottom of the barrel Fiverr
you know, commodity services.
That, where there's, there's,and I'm not saying everybody on
Fiverr, I, I get tons of stuff fromFiverr that's really high quality.
But you just know, there's a bottom ofthe barrel group on Fiverr for anything,
design, whatever it is, and sometimesyou're like, oh, maybe I'll explore
(24:27):
this, I'll put five bucks over here,or 20 bucks here, and you're like,
oh man, I wish I hadn't done this.
But like, those people, thosepeople are maybe more in threat.
Of losing their jobs, but in reality,what they should be doing is they
should be leveraging these tools.
And then, and then getting better at whatthey do and charge more, you know, I, I
feel like that's the future and let's, andlet's talk about the elephant in the room,
(24:47):
you know what has helped this explosionin creativity and, and content creation
and writing and all of that was COVID.
We were all, we didn't knowwhat the was going to happen.
So we were all in locked.
We were in lockdown.
You couldn't travel.
You didn't know what was going on.
(25:09):
You lost your job.
You were underemployed.
You got less hours.
And people weren't home andwe are creative beings, right?
We are not meant to sit onthe couch and eat bonbons.
Maybe in the beginning we did.
And we cried and we were like,what the hell is going on?
And we drank lots of wine and I knowI've gained a few pounds, but but we
(25:33):
had time on our hands and we didn't justsit around and just watch television.
We were like, oh, you know what?
I got a family to feed.
And what if what if Inever get my job back?
Because they were lettingpeople go like left and right.
Didn't matter if you were in thecompany for 25 years, whatever.
So people had to get creative andthey had to pivot and they had to go.
(25:56):
I have a I had a brick and mortar.
And now I'm, you know, mybusiness did extremely well
during COVID because I'm online.
And I help people create podcaststo promote their business or,
you know, working on socialmedia and things like that.
So everybody, all of a sudden,people were like, Oh my gosh,
(26:18):
I need to create a website.
I need to create, you know, so there wasan explosion, there was a renaissance,
but it was out of a, you know, atragedy, a renaissance happened.
And so out of that also birthed allof these different things, because all
of a sudden we're finding ourselvesas entrepreneurs and business owners.
(26:39):
Well, I'm really good at what I do, butheck, I'm not a, I'm not a publicist.
I'm not a, an editor.
I'm not a videographer.
I, now I got to work about socialmedia and marketing and I got to be,
you know, I got to do this and I gotto do that and take care of the kids.
No.
So we have these tools that you cancontinue to be the best, whatever
(27:00):
you are, poet, gardener, plumber,you, we have these tools so that
you can keep doing what you do best.
And then these other things are goingto help let people know that you exist.
And that's how I, that's the thing,that's the whole thing, we have a
renaissance of small businesses andpeople starting their own businesses
(27:22):
and companies because of what happened.
We're still in trauma, we'restill PTSD'd about that.
Oh yeah, I mean, how could you not be?
And just yeah, the fallout from all that,but I agree, it's like, now we have these
interesting tools, and I was the sameway, I was online as well, so, So I wasn't
negatively affected like some people were.
(27:44):
And I also saw that as an opportunity.
I remember just thinking when that washappening, I'm like, Oh, I got to double
down right now, like, I just got toget after this like real aggressively.
So that worked out really well for us, butyeah, it's just now with this, the advent
of these tools I, I just think there's,it's, it's now more accessible to anyone
else who wants to create in any capacity.
So I think what's going to happen too,is like, when you think about that,
(28:07):
there's the effect of, yeah, there'sgoing to be more content than ever.
Yeah.
Yes, in some capacity, there'sgonna be more bad content than
ever before, too, because of that.
It's just the nature of, like, volume.
But I think there's a huge opportunityfor people to, and for speakers,
creators, anyone with a voice,podcasters, bloggers, whatever, for
the human element to come through andactually let your voice shine through.
(28:30):
Because people, people resonate with thatthrough, through the noise of it all.
So I just think don't, don't like loseyour soul on it or like, you know,
you know, sell that out and, and tryto produce all your content with AI.
Like, I think that would be a bad move.
And I think Google's as of the, thisrecording, I believe they're about to.
Drop the hammer on AI related content.
(28:50):
So anybody who's kind of been doingthat game for the last six to 12
months, I think is going to get hurt.
And those kinds of changes.
They, you didn't know it.
I mean, come on, could you nothave predicted that that was
going to come down the pipeline?
But again, you know, everybody's gotdifferent goals and different approaches
and, but it seemed like that was maybeapparently going to happen, but people
still went with it and I think they'regoing to be hurt a little bit by it,
but yeah, we'll see what happens.
(29:13):
We never know what'sgoing to happen tomorrow.
I can't wait till what's going on.
And I can't wait for the summitbecause the and this folks again, it's
going to be April 8th to the 12th.
It's absolutely free.
It's the AI writing, theultimate AI writing summit.
And it's not just for writers.
It's for creators, contentcreators, just like yourself.
And if you're curious not only to findout about some of the stuff that Tom and
(29:36):
I were talking, have been talking about,but really stuff, because I'm excited
about it, because I'm gonna, I'm investingmy time to be there and to learn, because
I want to know about all those toolsthat are available that I haven't a clue
about, because new stuff comes out everysingle day, and it might be that one day.
Tool that you reallyhave been looking for.
(29:59):
You didn't even know you really needed.
It could be right there.
It could already be there helpingpeople and you don't know about it.
So we'll make sure we put a link in theshow notes and Tom, thank you so much.
You're, you know, you'rewonderful guests and you're
welcome back on the show anytime.
So if you've got something you'repromoting, you got a new book,
(30:19):
please come back on the show.
I would love to have you on Christine.
Thank you so much.
It was a pleasure.
Absolutely.
Absolutely.
My guest has been Tom Morkes, Morkes.
And if you want more informationyou can go to his website.
Yes.
And it's Tom Morkes.
It's very simple.
T O M M O R K E S.
(30:43):
com.
And I'll put that link inthe show notes as well.
And as always, I want to thank youwonderful listeners and viewers.
Those of you who are watchingon YouTube, thank you so much.
And our listeners.
On Spotify, Apple podcasts,all the regular platforms.
Thank you so much again for tuning in.
And as I always say at the endof every show, make sure that you
think outside of that damn box, andespecially that that that box that
(31:07):
says Chat GPT and AI is bad and evil.
And it's the Terminator.
No, it's your savior.
It's going to help you.
All right.
Until next time.
Take care.
I don't know.
Want to create your very own podcastto promote you and your business?
Learn how you can become a rockstarpodcaster in 30 days or less.
Just visit, HowDoICreateAPodcast.com?
That's HowDoICreateAPodcast.com.
And right now, I mean, TikTok is hot.
A TikTok, as long as it'saround , it's very hot, right?
(00:24):
And I do love.
You know, I mean, Facebook is good forlike your aunts and uncles and, you
know, your cousins and all that stuff.
But getting new people and, and, andthere's an energy about TikTok, right?
It's kind of like the wild,wild west in many respects.
And there's a lot of, Junkiestuff on there, but there's
(00:45):
a lot of really good stuff
Welcome to out of the box with christine.
Are you willing to stepinto your greatness?
(01:06):
Are you ready to shine?
Well get ready truth seeker.
You're in for an amazing rideAnd now here's the host of
the show christine Blasdale.
Welcome back to out ofthe box with Christine.
(01:27):
I am your host, Christine Blosdale,your expert authority, podcast coach.
And I am super stoked because Ihave a fellow podcaster on the show
today, but more importantly, I havesomeone who is going to help me.
Get you real excited about AI andno, it's not like a Terminator movie.
Not the world is not going toend tomorrow, but how amazing the
(01:49):
tools are that are available to usas creators, producers, authors.
And I'm super excited tohave on the show, Tom.
Morkes, who is the founder andCEO of Insurgent Publishing.
He's an author of several books.
A is also the co founder of one of myfavorite institutions around infostack.
(02:10):
io and is the host of thepodcast in the trenches.
So welcome Tom to out ofthe box with Christine.
Christine, thank you for having me.
It's great to be here.
Yes, my fellow podcaster, fellowauthor, fellow AI enthusiast.
It's, it's such a, I was just,before we started recording, we were
talking about some of the amazingtechnology that's available to us.
(02:34):
And I think we've, because thingsare coming at us so quickly with
AI, a lot of people are not,they just think it's chat GPT.
But it's not just chat GPT, is it?
Is it, Tom?
No.
I mean, that's a good starting point,though, I think, for a lot of people
to kind of dabble, you know, diptheir toes in and test it out and
(02:56):
see if it can do anything for you.
I think that's where I started.
And then since then, You know,beginning with queries and using
it like Google, like I think mostpeople do, and then realizing the
output is kind of funny or strange.
And then you try to use iton, on, on practical tasks.
And you're like, Oh,this doesn't really work.
Yeah.
But then coming back to it, I justkind of consistently started kind of
(03:16):
coming back to it and testing things.
And so from, for me, the, it was kind ofan intuitive progression from being very
skeptical of this, just think it's anotherhype, hype in the tech space to now I have
chat GPT and a few other AI tools that Iuse just about every day because they're
so practical and helpful, which is prettywild to say, like, in the same way that
(03:39):
I use Google or search engine every day.
I'm using I'm using somesort of AI every day now.
Wow.
We have been using AI for a while, but wejust, I think many of us didn't know it.
You know, just forms,different forms of it.
We just, we, we didn't know when you goon TikTok or Facebook or and you stop
at a video for a couple seconds and youlook at it there's an algorithm there's,
(04:02):
there's, there's, there's, there'sAI, there's technology that is going.
She likes little kittensthat are silly and playful.
So guess what?
We're going to feed her moreof those little kitten videos.
Right.
So in, you know and there's a wholebunch of different applications,
different things that happen for us.
What are some other things?
Because I, we know we talked aboutChatGPT and we're going to come back
(04:24):
around to that because it is sortof, I think it is, it's the entry,
it's the gateway drug to to AI.
But what are some other things that youuse quite regularly that involve AI?
Yeah, so I'll give you a coupleof tools that I use that I like.
The free ones are Herplexity AI.
It's like a search enginean AI search engine.
(04:44):
And I use it, I'm using that like allthe time now when writing articles,
because it does like a lot of thesetools you'll see do very specific things.
Like I'm still waiting andmaybe we're a few years out.
Like I want, eventually I want tochat GPT or something like that to
do all of the things for me, butthey're limited in certain things.
So I go to chat GPT and I can, I caniterate on content ideas pretty quickly.
(05:05):
It can help me with titles.
It can help me with descriptions.
I can give it information and it cansummarize it for me, or I could spit
it out into bullet point format.
So there's a lot of like ways to repackageand repurpose content with chat GPT.
For Plexity's specialty is it's basicallya search and an AI search engine.
And what I really love about it is itgets me all the information right away.
(05:26):
That I have to go scroll throughGoogle, get through the sponsored ads.
And then click through linksto then find the information.
And Google's trying to competein that space with these little
snippets, but it's not very helpful.
What perplexity does is it actuallysummarize the answer to your question,
and then it'll give you links towhere that information's coming from.
So immediately it cuts down likehalf or, or give, you know, or I
(05:49):
don't know, it is almost like a10 X when it comes to research.
And now granted, I'm not, I'm notsaying it's perfect, but like, if you
just, you know, I was just searching,working on an article about The
Tesla launch of the cyber truck.
So I wanted to pull some statsaround the pre sales numbers.
And again, that w that came up to me,it came up immediately and gave me
all the links to that for the whatthe model three, the cyber truck, all
(06:12):
these different things just right away.
So again, maybe, maybe 15 minutes,but now it's taken me seconds.
And so again, there's, there's.
It's pretty significant time saving whenyou start to apply some of these things.
And and what other tools?
Cause I know it's not just perplexity.
It's something else you use.
Yeah, well, I definitely use likeyou know, a lot of these tools
(06:32):
are these, the AI componentsare in the tools we already use.
So Christina, I don't know if you use,but like Canva or something like that.
You know, I'm a, I'm a Canva fan.
Same here.
And, and for so many years, I mean,free, it's free, you know, you can get
the advanced version, which I do, whichI have, but yeah, that's a great tool.
(06:53):
Yeah.
And I'm happy to what I pay.
I don't know if it's like 10 bucksa month or something like that.
It's definitely one of those tools whereI'm like, I get my money's worth out
of this, but I like, so they have someof their little AI features built in.
So I like that.
I also use for my podcast I use tohelp with the to help with the content
descriptions and some of the itemsaround the podcast for like podcasts.
Publishing on my side, I use cast magic,which I found is actually pretty solid.
(07:18):
Again, the work to get to that roughdraft would have taken minutes or hours,
you know, or we'll say maybe an hour.
And now you have a rough draft.
That's actually not bad in like minutes.
And then you can just quickly edit.
And so again, just the, the, the,the collapsing of timeframes here
is really significant and especiallyuseful for those of us who are
(07:40):
like solopreneurs, solo creators.
And I have a team on the InfoStack side,but like, even then, it's like, I don't
want to, I don't want to have my peopleworking like random, small, odd jobs
for me, but that's where AI comes in.
Like, it really helps in thiscapacity that didn't really exist
before, these, like, LLM chatbots.
(08:03):
Things before those existedand now they're here.
So it's pretty cool One of the thetools that I that I have and actually
I'm going to be speaking at this aboutthis at The incredible the AI summit
that's that's coming up and we're gonnalet people know how they can How they
can get involved and how they can checkit out But one of the things that I
(08:26):
use because I have so many I have somany long format video content, right?
And right now, I mean, TikTok is hot.
TikTok, as long as it'saround, it's very hot, right?
And I do love, you know, I mean,Facebook is good for, like, your
aunts and uncles and, you know,your cousins and all that stuff.
(08:49):
But getting new people, Peopleand, and, and there's an
energy about tick tock, right?
It's kind of like the wild,wild West in many respects.
And there's a lot of junkiestuff on there, but there's
a lot of really good stuff.
Incredibly talented people.
But what I have is I havelots of long format video.
(09:09):
So from podcasts like this, whereI have an interview with someone
and you're gonna say somethingamazing, or we're gonna laugh about
a joke that's really hilarious.
I have all this long format video content.
From my podcast, from webinars, workshops,I've done workshops for groups of people.
So I've got hours and hours of content.
(09:29):
And what I use now is anincredible tool called vidyo.
ai, V I D Y O.
A I.
And this puppy, first of all, theygive you like 75 minutes free a month.
Okay, so if you're clever, youdon't just put like an hour long
(09:51):
video up and say, you know, do yourthing I'll sometimes chop it up.
You throw in your long format videoand in seconds, it takes it and it
picks highlights Highlights that youdidn't even know existed, but it takes
little highlights Not only does it cutup the little highlights it puts it in
vertical it could put it in whateverwhatever format you want But it'll
(10:13):
put it can put it in vertical formatYou if it's you and me, it'll take
this horizontal video and it'll haveme on top, like on a box and you on
underneath, but it takes these highlightsand then it creates the captions and
the captions are the, the technologyfor the captions are, is so good.
I, I rarely ever have to correct it.
(10:36):
And so from a half an hour video, itwill can come up with 20 different.
Highlight reels, littleTikTok reels, Instagram reels,
whatever you want to call it.
And you just go in, you look at it,you go, I want to change the color.
My branding colors is pink, hot pink.
Okay.
You change the branding colors.
It's so much you can dowith it and it's free.
(10:57):
And it saved me so much time becauseyou know how long it would take for
me to take a video and to sit there.
And to listen to the whole thingand to go, Oh, that's right.
That's where it was.
Okay.
And the files that I wouldhave to carry on my desktop
or my, you know, my computer.
So this is a resource that I useand I show and I teach all of my
(11:18):
clients how to use it because theycan get really creative and they go,
I didn't know I could post reels.
I didn't know I could post to talk.
Yeah.
Yeah.
If you've already got the content.
Exactly.
And that's the coolest partabout all of this stuff, I think.
I mean, there's maybe a lot of coolthings and interesting things and some
annoying things about AI and all that.
I mean, I can get in.
I I'm, I'm, I'm on both sides of this,but on the one hand, I think what's really
(11:42):
cool is tools like that, that again.
It would have either taken you how manyhours to do your own editing for that to
the point where it's Absurd or unrealisticor just never going to happen So so many
creators just give up on that avenue orthat marketing platform or that you know
that social media platform Because it'sjust the juice isn't worth the squeeze
to do it yourself to do all those cutsAnd to publish it we only have so much
(12:04):
time Or you then have to spend an armand a leg to get a company an agency
to do that for you Which was poppingup a lot the last few years People who
are coming in and doing that kind ofstuff And that, and they're charging
thousands, thousands of dollars a month.
So again, you gotta be like, well,am I gonna get a return on this?
And, and that's at a certain level,for sure, it's totally worth it.
But for a lot of people who might not beat that level yet, or they're still like,
(12:28):
still growing, still getting by, it justmeans that these, these opportunities,
they don't have those same opportunities.
And now with ai, the opportunityhas now kind of opened, it's been
opened up, and that the accessibilityand the ability to get access.
To a new audience is now availableto more people than ever before.
Ah, that, that's the beauty of it.
And you know, I, I've been, I was in,I was in radio for 20 years, so I did
(12:52):
a lot of editing, audio editing, butthen I after that I went into video and
video editing, so I know how to edit.
And there's a, there's a there's anintuition you have to have as well.
Right?
You have to know what is that juicy bit.
You have to know what is like, hmm,where to start, where to stop, and
then to render it and all of that time.
(13:13):
Now, I can, I can tell people I can say goto this website, throw up your long video
that you did, you did a workshop for, Idon't know, vegetarian eating, whatever.
And I said, and I said, And Itcuts it up for you so they don't
have to be an expert in editing.
They don't, they don't needto have any of those tools.
(13:34):
And so it's just so beautiful.
And yeah, there's so manythings that are happening.
And now my understanding is that thethe incredible AI writing summit.
Now, let's tell people about thisbecause as a writer, as a fellow
writer I know I, So appreciate AIand, and, well, ChatGPT and all of
(13:54):
the different tools that we use.
But let's talk about this.
This is happening in April, right?
That's correct.
Yeah.
So the ultimate, the AI writing summit,the ultimate AI writing summit, if we want
to call it that, I think it will be is forauthors, bloggers, writers, publishers,
content creators freelancers, professionalwriters, and anybody who writes anything.
We are we're also like curating stuff andproducing stuff for people who are just
(14:17):
like, say in university and writing essaysand in a job and just writing reports.
So we're kind of planning the flag atthe intersection of just AI and writing.
Yeah.
And saying, this is, thisis what we want to do.
We want to come in here and educate andshow people what you can do with the tool.
And I believe it is just that it'sa tool and in the writing space,
there's a lot of, it's very polarizing.
(14:39):
And I don't know that AI isthat polarizing in every niche
or genre or industry, but inwriting it's extremely polarizing.
And, and, and so.
What I've noticed is that even someof the people that I reached out to,
some really big names that were reallyreceptive to the idea, told me they
can't be on the summit for fear of thebacklash they get from their audience.
(15:03):
And that is very interestingand very strange.
Because it's just, there's a lotof like vitriol coming from certain
groups around the use of AI.
And I do believe a lot of it isjust it's, I don't, I don't believe
it is like malicious per se.
I think it just, it'sa response mechanism.
And I think a lot of people think AI isone thing and it doesn't have to be that.
(15:25):
Now, of course, when a new technologycomes in to the play, what happens?
Immediately, spammers get ahold ofit, marketers and spammers, you know?
So what is the first thing they do?
They take any goodtechnology and they make it.
So you just want to, youwant to throw up basically.
It's like email.
When that first came out,it was nothing but spam.
And S and so with AI andwriting, what do you see?
Oh, you see like mass produced bookson Kindle and the quality is terrible.
(15:48):
And you realize, Oh, because things canbe so much easier and so much faster.
The default then for those typesof people is let's just do this
as easily and quickly as possible.
And basically that spam tactic, I thinkthat'll weed itself out over time.
Like, I just think that always does.
Yeah.
I don't think those types of people everlast when any new tech comes to market.
And I think once we get throughthat, my whole goal with this summit
(16:10):
is to demystify AI and writing.
Like, where, how do weactually come at it?
Where, where is it useful?
Where is it just hype?
And where is it?
Where is it dangerous inany in any location or spot?
Like we have people coming on to talkat the legal elements of this the
ethical elements And then of course thecreative elements and and so there's
a lot we're trying to cover here Buti'm very excited to bring it, you
(16:34):
know, share it with the world and themand this is for much It's april 8th
to the 12th the ai writing summit andi'll make sure for those who want to
it's absolutely free You To to attendwe'll have links in in the show notes.
So you just click on thelink and and get your ticket.
I highly Advise you i'm i'm also i'm goingto be participating as a as a content
(16:58):
creator I don't know what day But wewill be one of those, one of those days.
And I'm very excited about it becausealso the folks behind InfoStack,
I, you guys are amazing and youare one of the few people that I.
that I look forward to working with,and supplying content for, I've supplied
(17:22):
content for a couple of other bundlesthat we've had, amazing offers to
people, that people get so much greatcontent, and resources, and tools.
From the bundles from the info stackstacks And so when I heard about this, I
was like, oh, yeah, i'll raise my hand.
I would love to and we'll have Again,we'll have a link in the show notes.
(17:43):
We'll have the link foryou to sign up for that.
It's the ai writing summit going backto the the negative aspect because i've
spoken about chat gpt and ai in general.
Before You And that always comesup, the thing always comes up of
Yeah, but people are using ChatGPTto just write whole books, right?
(18:07):
And I always say, but yeah, okay,but first of all, is it a good book?
Okay?
There are plenty of people, there areplenty, it's just like really good
authors sometimes make horrible speakers.
Like, you can't interview,some authors, you ask them a
question, they're like, yes.
One answer, one word answer, right?
But the same thing is that, justbecause you have these tools does
(18:30):
not make it a, you know, a goodwriter has the reader in mind, okay?
And so it's not just spitting out words.
But the other thing is, is I, and I,cause they, they've asked me, they said,
well, do you, you, do you use chat GPT?
Do you use AI in with your writing?
And I say, yes, I do.
(18:51):
But I have, I do the thing of,I already have the content and
I put it through the system and.
Ask it to make it better.
But you have to give it parameters.
It's with it.
Everything with chat GPTis how you feed it, right?
How you guide it.
If you just say, if you just throwin a bunch of gobbledygook and
(19:14):
you say, Make this a chapter, makeit sound like Ernest Hemingway.
Well, okay.
It'll, it'll do that.
It'll make it sound likeErnest Hemingway who wrote it.
But the idea is to, to feed it a, aappropriately and to, and to guide it.
And, and that's all, that's the mostimportant thing is to I'll, I've done
it before where I've had a I've hada, a paragraph that I was like, Hmm,
(19:38):
something's missing and I can't see it.
And I wrote it, but I can't see it.
So I'll throw it in and I'll say, canyou take this and make it a little,
add a little bit of spice to it oradd a little bit of humor to it?
Or can you switch it around so thatit's it's more powerful, more impactful.
And sometimes chat GPT.
(20:00):
Puts out junk.
It'll, it'll, it'll lie to you anyway.
So, sometimes it'll come backand you go, Oh, that is horrible.
And I'll even say it,I'll tell it to ChatTube.
I'll say, that really sucked.
Oh, yeah.
You have to.
You have to train the model.
You have to train the model.
Exactly.
Exactly.
(20:20):
But when you're, especially if you'rewriting for a targeted audience or a
targeted market you can get really preciseand have some, have also some words
that you would never have thought of.
You know, you'd like searchingin your brain for, you know,
What is the right word?
What is the right phrase?
What is the right word?
What is the right phrase?
And it'll spit out a couple ofdifferent examples and you'll
go, I like this part of this, butnot that, not the whole thing.
(20:44):
So you, you, you can use it as a tool,but not as your, I would never ever
just use it as my creator machine.
No, I, it's not there.
And I don't know whenor if it will be there.
And my whole.
I guess thesis statement is that Ibelieve it's a tool that can augment
what we do and help us do writebetter, write faster, write more.
(21:07):
And And increase the quality of what we dobecause it can be used in that capacity.
I understand right now the capacityin which people are using it, or,
or presumably that people are usingit, or that is somehow reaching the
public is the spam element of it.
It's the let's produce garbagecontent at a rapid rate.
But I don't believe that thatis the primary use case of it.
I think, and I do believe that thatwill kind of work itself out in time.
(21:30):
And then what we'll see is justmore competent people using
the tool more competently.
And then being able to do maybe 3x, 5x,10x, what they were able to do in terms
of output than they ever could before.
And not to mention, and this is not talkedabout a lot, and I get it, I understand
why, but there's an accessibilitycomponent to this that like, you can,
you know, you can stick your nose upand say, well, if you're not a good
(21:53):
writer, you shouldn't be able to write.
And that was almost like the, the,the challenge to generative AI.
It's like, you're going tohave a machine do it for you.
It's like, well, what aboutthe person who's dyslexic?
Dyslexic.
Or what are the, but the person withthis, you know, this or that disability
or, or, or they, they, they're, theyhave this, these challenges or these
issues or, or they're blind or whatever.
Right.
There's a million things that, thatpeople that, that have these types
(22:17):
of challenges and now AI tools likechat GPT and others, especially with
chat GPT is like audio component whereyou can just talk to it and, and all
of a sudden you have this assistant.
That through just your voice alonecould help you write a book and then
clean it up and help you edit itand then get it to the finish line.
And so the the accessibility hereis it's like the what's the opposite
(22:40):
of like the elephant in the room?
It's just like it's themouse in the corner.
I don't know that nobody wants to talkabout but I think it's really important.
And And it does tie back to what we weretalking about before, which is the idea
of even the example you gave, Christine,where you're using this tool to help
you splice up videos and post them.
It's, again, something thatyou would have, you wouldn't
(23:02):
have had access to before.
It's not making up the videos for me.
I've already done the work.
All I'm doing is just saying, it'slike hiring an editor and saying,
please just look through all thisfootage and find something juicy.
And on that, I know another argumentthat people make is that, well,
(23:22):
this will take away their jobs.
Like the audio narration.
So Amazon now has that tool builtin where you can afford an editor.
Exactly.
Who's going to afford a thousanddollars a week or whatever for this?
Yeah, no.
And the people that could affordit are still going to pay for it.
And they're still going topay for, pay for the quality.
I mean, I think most, if anything,maybe, maybe, but it's like what it
(23:44):
does is it just means the person whowas never able, who is never going
to be able to afford this is now ableto actually produce something and to
use a tool because it's cheap or costeffective to now produce that outcome.
It doesn't, no job was lostfrom that in my opinion.
And I do believe that that mediocreto poor work from freelancers, they.
(24:05):
AI's threat is a threat to them.
Like, AI is a threat to thereal bottom of the barrel Fiverr
you know, commodity services.
That, where there's, there's,and I'm not saying everybody on
Fiverr, I, I get tons of stuff fromFiverr that's really high quality.
But you just know, there's a bottom ofthe barrel group on Fiverr for anything,
design, whatever it is, and sometimesyou're like, oh, maybe I'll explore
(24:27):
this, I'll put five bucks over here,or 20 bucks here, and you're like,
oh man, I wish I hadn't done this.
But like, those people, thosepeople are maybe more in threat.
Of losing their jobs, but in reality,what they should be doing is they
should be leveraging these tools.
And then, and then getting better at whatthey do and charge more, you know, I, I
feel like that's the future and let's, andlet's talk about the elephant in the room,
(24:47):
you know what has helped this explosionin creativity and, and content creation
and writing and all of that was COVID.
We were all, we didn't knowwhat the was going to happen.
So we were all in locked.
We were in lockdown.
You couldn't travel.
You didn't know what was going on.
(25:09):
You lost your job.
You were underemployed.
You got less hours.
And people weren't home andwe are creative beings, right?
We are not meant to sit onthe couch and eat bonbons.
Maybe in the beginning we did.
And we cried and we were like,what the hell is going on?
And we drank lots of wine and I knowI've gained a few pounds, but but we
(25:33):
had time on our hands and we didn't justsit around and just watch television.
We were like, oh, you know what?
I got a family to feed.
And what if what if Inever get my job back?
Because they were lettingpeople go like left and right.
Didn't matter if you were in thecompany for 25 years, whatever.
So people had to get creative andthey had to pivot and they had to go.
(25:56):
I have a I had a brick and mortar.
And now I'm, you know, mybusiness did extremely well
during COVID because I'm online.
And I help people create podcaststo promote their business or,
you know, working on socialmedia and things like that.
So everybody, all of a sudden,people were like, Oh my gosh,
(26:18):
I need to create a website.
I need to create, you know, so there wasan explosion, there was a renaissance,
but it was out of a, you know, atragedy, a renaissance happened.
And so out of that also birthed allof these different things, because all
of a sudden we're finding ourselvesas entrepreneurs and business owners.
(26:39):
Well, I'm really good at what I do, butheck, I'm not a, I'm not a publicist.
I'm not a, an editor.
I'm not a videographer.
I, now I got to work about socialmedia and marketing and I got to be,
you know, I got to do this and I gotto do that and take care of the kids.
No.
So we have these tools that you cancontinue to be the best, whatever
(27:00):
you are, poet, gardener, plumber,you, we have these tools so that
you can keep doing what you do best.
And then these other things are goingto help let people know that you exist.
And that's how I, that's the thing,that's the whole thing, we have a
renaissance of small businesses andpeople starting their own businesses
(27:22):
and companies because of what happened.
We're still in trauma, we'restill PTSD'd about that.
Oh yeah, I mean, how could you not be?
And just yeah, the fallout from all that,but I agree, it's like, now we have these
interesting tools, and I was the sameway, I was online as well, so, So I wasn't
negatively affected like some people were.
(27:44):
And I also saw that as an opportunity.
I remember just thinking when that washappening, I'm like, Oh, I got to double
down right now, like, I just got toget after this like real aggressively.
So that worked out really well for us, butyeah, it's just now with this, the advent
of these tools I, I just think there's,it's, it's now more accessible to anyone
else who wants to create in any capacity.
So I think what's going to happen too,is like, when you think about that,
(28:07):
there's the effect of, yeah, there'sgoing to be more content than ever.
Yeah.
Yes, in some capacity, there'sgonna be more bad content than
ever before, too, because of that.
It's just the nature of, like, volume.
But I think there's a huge opportunityfor people to, and for speakers,
creators, anyone with a voice,podcasters, bloggers, whatever, for
the human element to come through andactually let your voice shine through.
(28:30):
Because people, people resonate with thatthrough, through the noise of it all.
So I just think don't, don't like loseyour soul on it or like, you know,
you know, sell that out and, and tryto produce all your content with AI.
Like, I think that would be a bad move.
And I think Google's as of the, thisrecording, I believe they're about to.
Drop the hammer on AI related content.
(28:50):
So anybody who's kind of been doingthat game for the last six to 12
months, I think is going to get hurt.
And those kinds of changes.
They, you didn't know it.
I mean, come on, could you nothave predicted that that was
going to come down the pipeline?
But again, you know, everybody's gotdifferent goals and different approaches
and, but it seemed like that was maybeapparently going to happen, but people
still went with it and I think they'regoing to be hurt a little bit by it,
but yeah, we'll see what happens.
(29:13):
We never know what'sgoing to happen tomorrow.
I can't wait till what's going on.
And I can't wait for the summitbecause the and this folks again, it's
going to be April 8th to the 12th.
It's absolutely free.
It's the AI writing, theultimate AI writing summit.
And it's not just for writers.
It's for creators, contentcreators, just like yourself.
And if you're curious not only to findout about some of the stuff that Tom and
(29:36):
I were talking, have been talking about,but really stuff, because I'm excited
about it, because I'm gonna, I'm investingmy time to be there and to learn, because
I want to know about all those toolsthat are available that I haven't a clue
about, because new stuff comes out everysingle day, and it might be that one day.
Tool that you reallyhave been looking for.
(29:59):
You didn't even know you really needed.
It could be right there.
It could already be there helpingpeople and you don't know about it.
So we'll make sure we put a link in theshow notes and Tom, thank you so much.
You're, you know, you'rewonderful guests and you're
welcome back on the show anytime.
So if you've got something you'repromoting, you got a new book,
(30:19):
please come back on the show.
I would love to have you on Christine.
Thank you so much.
It was a pleasure.
Absolutely.
Absolutely.
My guest has been Tom Morkes, Morkes.
And if you want more informationyou can go to his website.
Yes.
And it's Tom Morkes.
It's very simple.
T O M M O R K E S.
(30:43):
com.
And I'll put that link inthe show notes as well.
And as always, I want to thank youwonderful listeners and viewers.
Those of you who are watchingon YouTube, thank you so much.
And our listeners.
On Spotify, Apple podcasts,all the regular platforms.
Thank you so much again for tuning in.
And as I always say at the endof every show, make sure that you
think outside of that damn box, andespecially that that that box that
(31:07):
says Chat GPT and AI is bad and evil.
And it's the Terminator.
No, it's your savior.
It's going to help you.
All right.
Until next time.
Take care.
I don't know.
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