July 8, 2024 • 24 mins
Welcome to 'Out of the Box with Christine,' the show that transforms entrepreneurs into influential leaders and business superstars! I'm your host, Christine Blosdale, a three time #1 bestselling author and Expert Authority Business Coach. In this episode, we dive into the challenges faced by entrepreneurs and small business owners in marketing their brands effectively. Special guest Adam Nathan, CEO and founder of Blaze.AI, joins the discussion to offer a solution that leverages AI to create personalized marketing content.
Get a FREE 7 Day Trial of Blaze at https://get.blaze.ai?fpr=1f0vo Blaze.AI is a platform designed to help small businesses generate blog posts, social media content, ad copy, and more, all in their unique brand voice. He explains how Blaze stands out from ChatGPT by offering tailored content that aligns perfectly with the brand's tone and style.
Listeners will learn about the platform's capabilities, including the ability to produce weeks' worth of content and schedule posts across various social media channels. Adam also gives a sneak peek into upcoming features that will include video content creation, aimed at making marketing even more engaging and effective.
If you're an entrepreneur, small business owner, or part of a small team, this episode is a must-listen! IMPORTANT LINKS: Get a FREE 7 Day Trial of Blaze at https://get.blaze.ai?fpr=1f0vo For more info on Christine visit http://www.ChristineBlosdale.com To create your own podcast visit http://www.HowDoICreateAPodcast.com To get the audiobook Pod Your Way To Success visit https://amzn.to/3xN1UOw
To see all of Christine's #1 bestselling books visit https://www.christineblosdale.com/mybooks
#AI #ArtificialIntelligence #SocialMedia
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Today's show is brought to you by HowDoICreateAPodcast.com. Want to create your
very own podcast to promote you and your business?
Learn how you can become a rockstar podcaster in 30 days or less.
Just visit HowDoICreateAPodcast.com.
That's HowDoICreateAPodcast.com.
Music.
(00:36):
We'll be right back. welcome to Out of the Box with Christine. Are you willing
to step into your greatness are you ready to shine well get ready truth seeker
you're in for an amazing ride and now here's the host of the show Christine Blosdale.
Music.
(01:01):
Welcome back to Out of the Box with Christine. I am your host,
Christine Blosdale, and I am your expert authority business coach,
helping entrepreneurs of all stripes to get the message out about their business
through podcasting, videos, all that great stuff.
And today, I'm very excited because someone that is here with us today is going
to really help us with that marketing.
(01:23):
Before we went on air, I was talking to my guest today, Adam Nathan,
about the issue that so many entrepreneurs and coaches have and consultants
and authors is that they're really good at what they do.
They have great expertise at what they do, but then to get the word out and
tell people, tell the world what it is that they do and to get noticed in a
(01:44):
very large crowd of people, it's very difficult.
And sometimes times people get overwhelmed and then they throw that out.
They go, I can't do this business anymore.
Well, we're going to give you hope today because my guest is Adam Nathan.
He is the CEO and founder of Blaze.ai, which is an incredible service that he
provides, which helps produce blog posts, social media content,
(02:09):
ad copy, and marketing assets.
And here's the thing, all in your brand voice.
Okay. Not some computerized artificial intelligence, Terminator language, but in your brand voice.
So welcome to Out of the Box, Adam. I really appreciate you coming on the show.
Yeah. Thanks for having me.
(02:29):
Absolutely. So tell us, because I like the journey. I like the hero's journey.
Tell us a little bit about how you came up, how you created this,
because you knew, You saw that there was an issue that people had with getting
the word out about their business and marketing, but how did you come up with this whole idea?
Yeah, it's a great question. So I come from a family of entrepreneurs.
(02:53):
My grandfather owned a small insurance agency in New Jersey.
My brother is also a founder of a cookware company and my parents are small business owners.
So I have always had small business and founder type people around me growing
up. I knew from a pretty young age, I wanted to start something on my own to
(03:13):
help other people. And I wasn't always sure what it was.
But I think in my own process, I didn't have to look very far just basically
to my parents who, as I mentioned, work together in an outdoor business that
they run in New York City.
My parents have built a life for themselves that I benefited from.
They built a business that helped create a great childhood for me,
(03:34):
put me through college, has helped them live well and, you know,
spend their weekends at the beach.
And, you know, for most of their businesses, lifespan, it was a brick and mortar business.
My dad continues to spend his days walking between offices and midtown match
buyers to sellers and that kind of thing.
But as the internet started to grow, my parents never really made the leap online.
(03:54):
And so, you know, to this day, they still don't have a website.
They don't do any digital marketing. They don't produce content.
They don't have a newsletter, despite being very successful offline.
And for years, my brother and I would sit around the dining room table saying,
hey, like, it's so easy to produce a website.
It's, you know, it's really easy to make an ad on Instagram.
And they would, my parents would kind of look at us.
(04:17):
You might as well say, go to the moon, fly to the moon. Well,
it's easy for my brother and I who grew up as digital natives.
It's actually not easy for a lot of people to figure out how to, how to grow online.
And I think there's lots of great tools these days to start to build an online
foundation, things like Squarespace and Shopify can help you get online,
but actually using the internet to grow your business is an unsolved problem.
(04:40):
So to figure out what exactly you should be putting in those emails or on your
Instagram page or on your website, that takes skill and it takes experience and it takes time.
And the thing about a lot of entrepreneurs and small business owners and teams
of one is that while they are really good at their core job,
they're really good financial planners or real estate agents or candle makers.
They're not marketers by trade. And so they don't know how to write,
(05:04):
you know, high converting web page content.
They don't know how to craft an image and copy that gets someone to click on Instagram.
They don't know how to manage content or creative on an ad platform.
And so there's actually a very small group of people in the whole world who
know how to do those things.
They're typically concentrated in San Francisco or LA or New York.
They work for really big companies or professional marketing agencies.
(05:25):
But for small teams, They obviously don't have the time or resources to work
with that kind of skill and expertise. They have to do this stuff on their own.
And it's a skill that they don't have. And so just like my parents,
what we wanted to do with Blaze is use the power of AI to help people generate
weeks worth of content for their blogs, for social media.
(05:46):
That looks and sounds just like them so that they can really use the power of
the internet to grow and make more money, build a brand people love,
create a community online, and ultimately be in charge of their own destiny.
Well, and communicate with the world that is online, that is in social media,
and communicate in that language, right?
(06:09):
Because it's a very different world from a brick-and-mortar store as well, right?
Right, to doing, to having posts, because it's a whole, it's a whole other lifestyle,
it's a whole, if somebody walked into, let's say, their store,
their shop, they could have a conversation,
they could go, I really like these people, and they find out that the products are really amazing,
(06:29):
they're made really well, and they could develop something, that's a long,
that kind of takes a little bit of time, but our attention span as human beings
is that of a gnat, right, I mean, I mean, we scroll.
So being able to capture someone's attention right away in those first few seconds,
if it's a video or podcast,
but in the promotional stuff that you do, the marketing, you have to capture
(06:55):
that person's attention right away.
And we're not all skilled in that, are we?
I think that's right. Right. When I talk to our customers, and we have,
you know, 10s of 1000s of users who use Blaze every day to generate marketing content,
I hear a very similar story every time, which is that most entrepreneurs know
that their goal is to grow faster, they know that the internet is a place where
(07:18):
they can be driving more sales or selling more products, they know to do that,
they have to do marketing on the internet.
And marketing on the internet doesn't just mean create one Instagram post to write one blog.
It means doing the same thing over and over again, creating high,
you know, creative and compelling content that engages people and compels them
and converts them day in and day out.
(07:38):
And all the people who use our platform aren't, as I mentioned.
Are not expert marketers by trade, nor do they have the time to write a blog
every single day of the week or produce three Instagram reels per day.
That can take one person's entire
week or multiple people's entire week if you're even in a small company.
And so even though they know what's good for them, which is to be producing
(08:02):
content on the internet that helps grow awareness for their business and create
a legion of fans and ultimately make more money,
they don't have the time or expertise to do it
and you i i what what captured me
immediately and maybe it's because of my i don't know if it's
my age and and my love of like of
the comic book style and you know the sort of
(08:23):
the superhero marvel superhero uh thing is the is the style of blaze.ai when
you go to the website you you chose a interest that that's sort of that comic
book feel which it makes it What I love about it is that it's familiar and it's fun.
You know, it could have been a dry, you know, it could have been some dry marketing
(08:46):
thing of, you know, we will make you a millionaire.
No, it's really exciting and it draws you in right away. That was on purpose, obviously.
Yeah, it was. And you'll see our brand, we like to think of our brand as like a pop culture brand.
And as we launch some really exciting stuff in the next couple of months,
the brand itself will evolve to other moments where pop culture really helped
(09:07):
society transition into a new era.
And what's, yeah, we love superheroes and comics for a couple of reasons.
One is because what we think our technology does, both Blaze specifically,
but AI generally, is that it
can help turn ordinary people like you and me into extraordinary people.
And I think a lot of entrepreneurs, especially, want to be heroes of their own stories.
(09:27):
They are proud of the work that they've they've done, they see themselves,
you know, pulling themselves up by their bootstraps and making something of
their time and creativity and effort.
And so there's a classic hero's journey that goes on, I think,
with every founder and entrepreneur and team of one across the country.
And, you know, a lot of our customers aren't trying to be Apple or Amazon or
(09:49):
some huge company, they're just trying to make something of themselves.
And so often, you,
you know, what they struggle with is just breaking through. And I think there's.
With the technology that we built, people can do way more than they could on
their own, often in half the time.
And so there's an element of like magic, I think, to our software.
But what's interesting about comics more generally is that the golden age of
(10:12):
comics was in the 50s, which was a huge time of societal and technological change.
And we think the technology we now have with AI is going to fundamentally change
how we all work, how we all live, And not necessarily, you know, I'm an optimist.
I don't think it's for the worst. I think, especially for small businesses,
which I think are the backbone of the economy, it will enable all of us to do
(10:33):
a lot more than we could before.
And even if you're a small team, one person on your team, you will now have
the capacity to do the work of 10 people in the same amount of time.
And I think to do it with a higher degree of quality than you could before. for.
And so we want to use culture as a way to help people understand the shift that's
happening and become comfortable with it, become cool with it.
And comics did that in the 50s.
(10:55):
And we think we're in a very similar moment right now. Absolutely.
Well, and that little thing called COVID, it changed a lot of people's lives
where they had that reliance on the job, they were working for someone else.
And then all of a sudden, they were either underemployed or unemployed,
or they had to really quickly pivot and go, okay, I need to really think about
(11:19):
what it is that I want to do and how to be self-sufficient.
Because that was a big takeaway from that as well.
And I love how you refer to the team of one.
Because I was just taking inventory on all of the things that I need to know,
or all of the things that I do in order,
just for my small team of one with my
(11:40):
business and yeah it's it's
a lot it's as if you're like making a film and you're
having to be the the sound design person the
set design the costume the director the producer
you know the financial person because you got
to pay for everything the star the actor the
the bit players that are in the back you know
(12:02):
the dog that you bring i mean everything that's involved
in a film there's a lot of people that are involved and that's what
it is when you're a team of one as a solopreneur an
entrepreneur that is it can be very overwhelming so i'm really glad that you've
well i'm super happy that you're on the show because you can let people know
about this and we're going to jump in i just really briefly i want to jump into
(12:23):
what blaze.ai actually does and the difference because when people say when you hear ai AI,
immediately people think of chat GPT, right?
And as somebody who has used chat GPT before in the past, I understand.
And it's very helpful in a lot of different ways.
But what's the difference between Blaze.ai and let's say a chat GPT?
(12:49):
Yeah, I'll go through a couple of, I think, things that make us distinctive.
The first is that Blaze generates very specific content in your brand voice and style.
And so what Blaze can do is analyze your website or other marketing materials
you have to detect your tone of voice, your syntax or sentence structure so
that all the content it generates sounds like you.
And you can even create multiple brand voices for different product lines or
(13:11):
geographies you may serve or customer segments you want to talk to.
So that depending on where you're doing marketing, you can really connect with your customer.
The second thing Blaze does is produce not just one piece of content,
but weeks worth of content, because as I mentioned, real growth in the internet
comes from repetitive marketing, not just from doing something once.
And I think anyone out there who's made only one Facebook post or one Instagram
(13:34):
post knows that doesn't really move the needle.
What does is constantly talking to your customers. And so what Blaze can do
is create up to a month's worth of content across for social media sites or for blog posts.
So you can say, you know, in July, I want to talk about 4th of July content
to sell my product to beach-going audiences.
And Blaze can create content every single day that includes not just copy,
(13:57):
but also images and video.
And lastly, Blaze can connect with different social media sites and publishing
platforms to directly post that content for you.
So you can go from a kind of a high level idea all the way through to a dynamic
visual content in your tone of voice that is auto scheduled and posted basically
in just a couple of clicks.
And what's different about that versus ChatGPT is that ChatGPT is a great tool.
(14:22):
I use it a lot for personal use, like getting restaurant recommendations in
a different city, but it's not specifically a marketing tool.
So, you know, you can you can ask ChatGPT for something, but you're basically talking to a chatbot.
It's really hard to edit. It's not a document editor.
It's not, it doesn't detect your tone of voice. It doesn't post for you.
So what we're trying to build with Blaze is really a one-stop shop for teams
(14:43):
of one to go from concept all the way through to execution without having to
do any of the work themselves at a much higher level of quality in half the time.
Bless you.
And you had mentioned that it creates videos too. How does that, how does that happen?
Yeah, because I love video. So I'm very intrigued by that.
(15:08):
Yeah so this is a bit of a sneak peek of some stuff we'll be
launching later this summer but today the core of blaze is a
document editor and so the content that produces is a
lot of text and today you can upload images or blaze will select stock images
for you to go along with social media content or blog posts or websites but
what we will be launching relatively soon is a visual studio we call it the
(15:30):
designer that's much more of a of a visual editor where blaze can take your websites
or images that you have and put them against different custom backgrounds,
put text on top of them, again, auto schedule and post them for you,
and then do the same thing with video.
And so Blaze itself, you know, a lot of marketing these days is visual.
It's not just the copy, but really the thing that people are seeing in their feed.
(15:52):
And so the core of our tool will start to transition much more to kind of a
visual base versus a text space.
But it'll create content in the same hyper personalized way that we create copy
and text today. And so So it'll do that for both still images.
So if you're an e-commerce platform, we can help you create content for your products and services.
(16:12):
But we will also create video content for you that goes on things like Reels
or TikTok or YouTube Shorts.
And so, yeah, all this is live for a small group of our beta customers right now.
But for everyone else listening, stay tuned for some exciting news.
If you need another beta tester, you know where I live, okay?
OK, well, because one of my like I am I'm late to the game to TikTok, but I love TikTok.
(16:38):
I love it. I love it. I love it. And it's the algorithm. It's because it's your
people, your tribe. They find you. And once they find you, they stick.
But it's just such a great algorithm. And my frustration is that is is is time
is sitting there thinking of an idea for a video. And it's very specific.
(16:59):
It's a vertical video. Many times it needs to be rather short,
but I've got all this content.
So I've got podcasts with guests. I've got great conversations.
I've got webinars and workshops that I've recorded. I've got all this video.
Video, and if I was able to have a place where I can go in and say,
(17:22):
chop it up and make it look good and add your little whistles and all that great stuff,
then we're talking a real huge game changer because then I'm able to reach my
audience in a way that's comfortable for them.
Facebook is awesome, but for me, it's a bit more like your uncles and your aunties.
(17:44):
It's a little older. Yeah. So I would love to, I'm very excited about what you're
creating over there at Blaze. That's fantastic.
Yeah, we are too. Yeah. That's awesome.
And so the idea too, and I really want to drive this home for people who are fuzzy about Blaze.ai,
(18:05):
what intrigues me the most is that all of this content, if it's social media
content or blog posts or if you're doing an ad for, I've just released an audio book, right? Right.
And, you know, I don't know the first thing about really doing ads for promoting
my audio book, but I'm going to go to Blaze to figure that out.
(18:27):
But you do it in the person or the businesses, brands, the voice, the brand voice.
And again, that's the big difference between the chat GPT and another AI software
that I love is Perplexity. Love it.
Love it. It's like the sophisticated uncle of chat GPT.
I like it. but being able to create something or write something or take something
(18:50):
that i've written and to throw it in there it always comes out into ai voice
do you know what i'm saying that.
It's repetitive they use you know instead of saying something about me it's
like you know the world-renowned christine blosdale well okay you know a few
people know me but it's the the
(19:11):
adjectives and the descriptors that they use are quite over the top sometimes.
So to have it be in your brain. Now, I don't want to peek behind the curtain
too much, but how did you do that?
How did you do that? I mean, a lot of what we do is analyze generally,
you know, materials that you give us.
This is how AI or LLMs work in general.
(19:35):
You know, they try and create inference between large data sets.
And so we're able to, you know, look at the way that
you've written either copy on your website or even in a document or
just a paragraph and compare it to ways other people
write text across the internet and discern the
differences on a you know on a range of attributes like
your syntax or your tone or who we think you're talking to or your sentence
(19:58):
structure and so we can break down your brand voice and tone into these ingredients
and then use it to craft or generate more content for you in the future So if
you're someone who is humorous and funny and fun and lighthearted,
that's going to be picked up and conveyed as opposed to, let's say,
an open heart surgeon type thing.
(20:19):
Well, maybe there's very funny open heart surgeons, but what we're saying is
that there's a professional, like a corporate professional voice,
and then there's another voice.
Yeah, but to your point, there's, you know, literally infinite combinations
of the attributes that make up voice and tone.
And so that's the idea is that even, you know, professional or funny doesn't
tend to describe someone's unique way of talking to their, their community or their customers.
(20:44):
And so we try and give people a pretty descriptive approach.
Take on on the way they talk and i think one hallmark about our product is we often show people,
what we what we think so when you're writing a blog
post we'll generate titles and then let you edit them in case we didn't get them right
and curve a brand voice feature we show you what we think
it is and let you edit it and so you know our goal is
to get to you know 90 accuracy with most
(21:07):
things but we know that in the end most people will want to tweak something on their
own if it's only 50 good most people will probably stop using
our product our hope is we get it 100 hundred percent good
as much as possible but we still want we still think there's often edits users
want to make and so having a robust editing tool at our base versus just a simple
chat interface like chat gpt can allow you or your team to go in and actually
(21:28):
tweak the final thing make sure you love it before you ship it and that was
the other thing you just mentioned so it's also.
Another aspect that i really love is that it's not unique to just the one user
where that if you have a team if you do have if you're not a team of one and
you have a team of three or five or ten whatever, you can share those assets.
(21:48):
So you can share that ad copy that's been created or the blog post or the Instagram
post that's going to be going up.
You can share that with others and allow them access to edit it or to at least
to view it before it goes live, I guess, right?
That's good. That's really good. Wow. Well, your parents made sure that you
were very, very smart in your education and your upbringing because this is
(22:13):
just really phenomenal. And And again, I'm very happy that I found it.
I'm going to dive deeper into it just because I think it's really amazing.
If people want to find out more, of course, they can go to...
Blaze.ai. Blaze.ai. And is it my understanding, is there a bit of a...
You can try it out for a little bit before you commit fully?
(22:34):
Yeah, there's seven days free.
So you can go in, test it out, generate a ton of content, make sure it's right.
And then hopefully you stick around.
That means you know your product is really good when you do that. I love that.
Adam, Nathan, thank you so much. I'll make sure that I'll put a link in the
show notes, obviously to blaze.ai.
And for our listeners and our viewers that are on YouTube, give us feedback
(22:55):
too. Let us know how you're doing with this and what you're creating.
I would love to be able to follow you and see the growth of your business.
So please do check it out, blaze.ai. That link will be in the show notes.
And thank you again, Adam, for being with us today. It's been an absolute pleasure
and you're welcome back anytime.
And thank you, wonderful listeners and subscribers to the podcast Out of the Box with Christine.
(23:20):
If you want more information about the podcast, about some of my recent books
that I've just created, there's an audio book that just became number one called Pod Your Way to Success.
And you can find out all that information at my website, which is ChristineBlosdale.com.
A link will be in the show notes as well and as i always say every single time
we end a show remember to think outside that damn box.
(23:43):
Music.
Today's show is brought to you by HowDoICreateAPodcast.com. Want to create your
very own podcast to promote you and your business?
Learn how you can become a rockstar podcaster in 30 days or less.
Just visit HowDoICreateAPodcast.com.
That's HowDoICreateAPodcast.com.
Music.
(00:36):
We'll be right back. welcome to Out of the Box with Christine. Are you willing
to step into your greatness are you ready to shine well get ready truth seeker
you're in for an amazing ride and now here's the host of the show Christine Blosdale.
Music.
(01:01):
Welcome back to Out of the Box with Christine. I am your host,
Christine Blosdale, and I am your expert authority business coach,
helping entrepreneurs of all stripes to get the message out about their business
through podcasting, videos, all that great stuff.
And today, I'm very excited because someone that is here with us today is going
to really help us with that marketing.
(01:23):
Before we went on air, I was talking to my guest today, Adam Nathan,
about the issue that so many entrepreneurs and coaches have and consultants
and authors is that they're really good at what they do.
They have great expertise at what they do, but then to get the word out and
tell people, tell the world what it is that they do and to get noticed in a
(01:44):
very large crowd of people, it's very difficult.
And sometimes times people get overwhelmed and then they throw that out.
They go, I can't do this business anymore.
Well, we're going to give you hope today because my guest is Adam Nathan.
He is the CEO and founder of Blaze.ai, which is an incredible service that he
provides, which helps produce blog posts, social media content,
(02:09):
ad copy, and marketing assets.
And here's the thing, all in your brand voice.
Okay. Not some computerized artificial intelligence, Terminator language, but in your brand voice.
So welcome to Out of the Box, Adam. I really appreciate you coming on the show.
Yeah. Thanks for having me.
(02:29):
Absolutely. So tell us, because I like the journey. I like the hero's journey.
Tell us a little bit about how you came up, how you created this,
because you knew, You saw that there was an issue that people had with getting
the word out about their business and marketing, but how did you come up with this whole idea?
Yeah, it's a great question. So I come from a family of entrepreneurs.
(02:53):
My grandfather owned a small insurance agency in New Jersey.
My brother is also a founder of a cookware company and my parents are small business owners.
So I have always had small business and founder type people around me growing
up. I knew from a pretty young age, I wanted to start something on my own to
(03:13):
help other people. And I wasn't always sure what it was.
But I think in my own process, I didn't have to look very far just basically
to my parents who, as I mentioned, work together in an outdoor business that
they run in New York City.
My parents have built a life for themselves that I benefited from.
They built a business that helped create a great childhood for me,
(03:34):
put me through college, has helped them live well and, you know,
spend their weekends at the beach.
And, you know, for most of their businesses, lifespan, it was a brick and mortar business.
My dad continues to spend his days walking between offices and midtown match
buyers to sellers and that kind of thing.
But as the internet started to grow, my parents never really made the leap online.
(03:54):
And so, you know, to this day, they still don't have a website.
They don't do any digital marketing. They don't produce content.
They don't have a newsletter, despite being very successful offline.
And for years, my brother and I would sit around the dining room table saying,
hey, like, it's so easy to produce a website.
It's, you know, it's really easy to make an ad on Instagram.
And they would, my parents would kind of look at us.
(04:17):
You might as well say, go to the moon, fly to the moon. Well,
it's easy for my brother and I who grew up as digital natives.
It's actually not easy for a lot of people to figure out how to, how to grow online.
And I think there's lots of great tools these days to start to build an online
foundation, things like Squarespace and Shopify can help you get online,
but actually using the internet to grow your business is an unsolved problem.
(04:40):
So to figure out what exactly you should be putting in those emails or on your
Instagram page or on your website, that takes skill and it takes experience and it takes time.
And the thing about a lot of entrepreneurs and small business owners and teams
of one is that while they are really good at their core job,
they're really good financial planners or real estate agents or candle makers.
They're not marketers by trade. And so they don't know how to write,
(05:04):
you know, high converting web page content.
They don't know how to craft an image and copy that gets someone to click on Instagram.
They don't know how to manage content or creative on an ad platform.
And so there's actually a very small group of people in the whole world who
know how to do those things.
They're typically concentrated in San Francisco or LA or New York.
They work for really big companies or professional marketing agencies.
(05:25):
But for small teams, They obviously don't have the time or resources to work
with that kind of skill and expertise. They have to do this stuff on their own.
And it's a skill that they don't have. And so just like my parents,
what we wanted to do with Blaze is use the power of AI to help people generate
weeks worth of content for their blogs, for social media.
(05:46):
That looks and sounds just like them so that they can really use the power of
the internet to grow and make more money, build a brand people love,
create a community online, and ultimately be in charge of their own destiny.
Well, and communicate with the world that is online, that is in social media,
and communicate in that language, right?
(06:09):
Because it's a very different world from a brick-and-mortar store as well, right?
Right, to doing, to having posts, because it's a whole, it's a whole other lifestyle,
it's a whole, if somebody walked into, let's say, their store,
their shop, they could have a conversation,
they could go, I really like these people, and they find out that the products are really amazing,
(06:29):
they're made really well, and they could develop something, that's a long,
that kind of takes a little bit of time, but our attention span as human beings
is that of a gnat, right, I mean, I mean, we scroll.
So being able to capture someone's attention right away in those first few seconds,
if it's a video or podcast,
but in the promotional stuff that you do, the marketing, you have to capture
(06:55):
that person's attention right away.
And we're not all skilled in that, are we?
I think that's right. Right. When I talk to our customers, and we have,
you know, 10s of 1000s of users who use Blaze every day to generate marketing content,
I hear a very similar story every time, which is that most entrepreneurs know
that their goal is to grow faster, they know that the internet is a place where
(07:18):
they can be driving more sales or selling more products, they know to do that,
they have to do marketing on the internet.
And marketing on the internet doesn't just mean create one Instagram post to write one blog.
It means doing the same thing over and over again, creating high,
you know, creative and compelling content that engages people and compels them
and converts them day in and day out.
(07:38):
And all the people who use our platform aren't, as I mentioned.
Are not expert marketers by trade, nor do they have the time to write a blog
every single day of the week or produce three Instagram reels per day.
That can take one person's entire
week or multiple people's entire week if you're even in a small company.
And so even though they know what's good for them, which is to be producing
(08:02):
content on the internet that helps grow awareness for their business and create
a legion of fans and ultimately make more money,
they don't have the time or expertise to do it
and you i i what what captured me
immediately and maybe it's because of my i don't know if it's
my age and and my love of like of
the comic book style and you know the sort of
(08:23):
the superhero marvel superhero uh thing is the is the style of blaze.ai when
you go to the website you you chose a interest that that's sort of that comic
book feel which it makes it What I love about it is that it's familiar and it's fun.
You know, it could have been a dry, you know, it could have been some dry marketing
(08:46):
thing of, you know, we will make you a millionaire.
No, it's really exciting and it draws you in right away. That was on purpose, obviously.
Yeah, it was. And you'll see our brand, we like to think of our brand as like a pop culture brand.
And as we launch some really exciting stuff in the next couple of months,
the brand itself will evolve to other moments where pop culture really helped
(09:07):
society transition into a new era.
And what's, yeah, we love superheroes and comics for a couple of reasons.
One is because what we think our technology does, both Blaze specifically,
but AI generally, is that it
can help turn ordinary people like you and me into extraordinary people.
And I think a lot of entrepreneurs, especially, want to be heroes of their own stories.
(09:27):
They are proud of the work that they've they've done, they see themselves,
you know, pulling themselves up by their bootstraps and making something of
their time and creativity and effort.
And so there's a classic hero's journey that goes on, I think,
with every founder and entrepreneur and team of one across the country.
And, you know, a lot of our customers aren't trying to be Apple or Amazon or
(09:49):
some huge company, they're just trying to make something of themselves.
And so often, you,
you know, what they struggle with is just breaking through. And I think there's.
With the technology that we built, people can do way more than they could on
their own, often in half the time.
And so there's an element of like magic, I think, to our software.
But what's interesting about comics more generally is that the golden age of
(10:12):
comics was in the 50s, which was a huge time of societal and technological change.
And we think the technology we now have with AI is going to fundamentally change
how we all work, how we all live, And not necessarily, you know, I'm an optimist.
I don't think it's for the worst. I think, especially for small businesses,
which I think are the backbone of the economy, it will enable all of us to do
(10:33):
a lot more than we could before.
And even if you're a small team, one person on your team, you will now have
the capacity to do the work of 10 people in the same amount of time.
And I think to do it with a higher degree of quality than you could before. for.
And so we want to use culture as a way to help people understand the shift that's
happening and become comfortable with it, become cool with it.
And comics did that in the 50s.
(10:55):
And we think we're in a very similar moment right now. Absolutely.
Well, and that little thing called COVID, it changed a lot of people's lives
where they had that reliance on the job, they were working for someone else.
And then all of a sudden, they were either underemployed or unemployed,
or they had to really quickly pivot and go, okay, I need to really think about
(11:19):
what it is that I want to do and how to be self-sufficient.
Because that was a big takeaway from that as well.
And I love how you refer to the team of one.
Because I was just taking inventory on all of the things that I need to know,
or all of the things that I do in order,
just for my small team of one with my
(11:40):
business and yeah it's it's
a lot it's as if you're like making a film and you're
having to be the the sound design person the
set design the costume the director the producer
you know the financial person because you got
to pay for everything the star the actor the
the bit players that are in the back you know
(12:02):
the dog that you bring i mean everything that's involved
in a film there's a lot of people that are involved and that's what
it is when you're a team of one as a solopreneur an
entrepreneur that is it can be very overwhelming so i'm really glad that you've
well i'm super happy that you're on the show because you can let people know
about this and we're going to jump in i just really briefly i want to jump into
(12:23):
what blaze.ai actually does and the difference because when people say when you hear ai AI,
immediately people think of chat GPT, right?
And as somebody who has used chat GPT before in the past, I understand.
And it's very helpful in a lot of different ways.
But what's the difference between Blaze.ai and let's say a chat GPT?
(12:49):
Yeah, I'll go through a couple of, I think, things that make us distinctive.
The first is that Blaze generates very specific content in your brand voice and style.
And so what Blaze can do is analyze your website or other marketing materials
you have to detect your tone of voice, your syntax or sentence structure so
that all the content it generates sounds like you.
And you can even create multiple brand voices for different product lines or
(13:11):
geographies you may serve or customer segments you want to talk to.
So that depending on where you're doing marketing, you can really connect with your customer.
The second thing Blaze does is produce not just one piece of content,
but weeks worth of content, because as I mentioned, real growth in the internet
comes from repetitive marketing, not just from doing something once.
And I think anyone out there who's made only one Facebook post or one Instagram
(13:34):
post knows that doesn't really move the needle.
What does is constantly talking to your customers. And so what Blaze can do
is create up to a month's worth of content across for social media sites or for blog posts.
So you can say, you know, in July, I want to talk about 4th of July content
to sell my product to beach-going audiences.
And Blaze can create content every single day that includes not just copy,
(13:57):
but also images and video.
And lastly, Blaze can connect with different social media sites and publishing
platforms to directly post that content for you.
So you can go from a kind of a high level idea all the way through to a dynamic
visual content in your tone of voice that is auto scheduled and posted basically
in just a couple of clicks.
And what's different about that versus ChatGPT is that ChatGPT is a great tool.
(14:22):
I use it a lot for personal use, like getting restaurant recommendations in
a different city, but it's not specifically a marketing tool.
So, you know, you can you can ask ChatGPT for something, but you're basically talking to a chatbot.
It's really hard to edit. It's not a document editor.
It's not, it doesn't detect your tone of voice. It doesn't post for you.
So what we're trying to build with Blaze is really a one-stop shop for teams
(14:43):
of one to go from concept all the way through to execution without having to
do any of the work themselves at a much higher level of quality in half the time.
Bless you.
And you had mentioned that it creates videos too. How does that, how does that happen?
Yeah, because I love video. So I'm very intrigued by that.
(15:08):
Yeah so this is a bit of a sneak peek of some stuff we'll be
launching later this summer but today the core of blaze is a
document editor and so the content that produces is a
lot of text and today you can upload images or blaze will select stock images
for you to go along with social media content or blog posts or websites but
what we will be launching relatively soon is a visual studio we call it the
(15:30):
designer that's much more of a of a visual editor where blaze can take your websites
or images that you have and put them against different custom backgrounds,
put text on top of them, again, auto schedule and post them for you,
and then do the same thing with video.
And so Blaze itself, you know, a lot of marketing these days is visual.
It's not just the copy, but really the thing that people are seeing in their feed.
(15:52):
And so the core of our tool will start to transition much more to kind of a
visual base versus a text space.
But it'll create content in the same hyper personalized way that we create copy
and text today. And so So it'll do that for both still images.
So if you're an e-commerce platform, we can help you create content for your products and services.
(16:12):
But we will also create video content for you that goes on things like Reels
or TikTok or YouTube Shorts.
And so, yeah, all this is live for a small group of our beta customers right now.
But for everyone else listening, stay tuned for some exciting news.
If you need another beta tester, you know where I live, okay?
OK, well, because one of my like I am I'm late to the game to TikTok, but I love TikTok.
(16:38):
I love it. I love it. I love it. And it's the algorithm. It's because it's your
people, your tribe. They find you. And once they find you, they stick.
But it's just such a great algorithm. And my frustration is that is is is time
is sitting there thinking of an idea for a video. And it's very specific.
(16:59):
It's a vertical video. Many times it needs to be rather short,
but I've got all this content.
So I've got podcasts with guests. I've got great conversations.
I've got webinars and workshops that I've recorded. I've got all this video.
Video, and if I was able to have a place where I can go in and say,
(17:22):
chop it up and make it look good and add your little whistles and all that great stuff,
then we're talking a real huge game changer because then I'm able to reach my
audience in a way that's comfortable for them.
Facebook is awesome, but for me, it's a bit more like your uncles and your aunties.
(17:44):
It's a little older. Yeah. So I would love to, I'm very excited about what you're
creating over there at Blaze. That's fantastic.
Yeah, we are too. Yeah. That's awesome.
And so the idea too, and I really want to drive this home for people who are fuzzy about Blaze.ai,
(18:05):
what intrigues me the most is that all of this content, if it's social media
content or blog posts or if you're doing an ad for, I've just released an audio book, right? Right.
And, you know, I don't know the first thing about really doing ads for promoting
my audio book, but I'm going to go to Blaze to figure that out.
(18:27):
But you do it in the person or the businesses, brands, the voice, the brand voice.
And again, that's the big difference between the chat GPT and another AI software
that I love is Perplexity. Love it.
Love it. It's like the sophisticated uncle of chat GPT.
I like it. but being able to create something or write something or take something
(18:50):
that i've written and to throw it in there it always comes out into ai voice
do you know what i'm saying that.
It's repetitive they use you know instead of saying something about me it's
like you know the world-renowned christine blosdale well okay you know a few
people know me but it's the the
(19:11):
adjectives and the descriptors that they use are quite over the top sometimes.
So to have it be in your brain. Now, I don't want to peek behind the curtain
too much, but how did you do that?
How did you do that? I mean, a lot of what we do is analyze generally,
you know, materials that you give us.
This is how AI or LLMs work in general.
(19:35):
You know, they try and create inference between large data sets.
And so we're able to, you know, look at the way that
you've written either copy on your website or even in a document or
just a paragraph and compare it to ways other people
write text across the internet and discern the
differences on a you know on a range of attributes like
your syntax or your tone or who we think you're talking to or your sentence
(19:58):
structure and so we can break down your brand voice and tone into these ingredients
and then use it to craft or generate more content for you in the future So if
you're someone who is humorous and funny and fun and lighthearted,
that's going to be picked up and conveyed as opposed to, let's say,
an open heart surgeon type thing.
(20:19):
Well, maybe there's very funny open heart surgeons, but what we're saying is
that there's a professional, like a corporate professional voice,
and then there's another voice.
Yeah, but to your point, there's, you know, literally infinite combinations
of the attributes that make up voice and tone.
And so that's the idea is that even, you know, professional or funny doesn't
tend to describe someone's unique way of talking to their, their community or their customers.
(20:44):
And so we try and give people a pretty descriptive approach.
Take on on the way they talk and i think one hallmark about our product is we often show people,
what we what we think so when you're writing a blog
post we'll generate titles and then let you edit them in case we didn't get them right
and curve a brand voice feature we show you what we think
it is and let you edit it and so you know our goal is
to get to you know 90 accuracy with most
(21:07):
things but we know that in the end most people will want to tweak something on their
own if it's only 50 good most people will probably stop using
our product our hope is we get it 100 hundred percent good
as much as possible but we still want we still think there's often edits users
want to make and so having a robust editing tool at our base versus just a simple
chat interface like chat gpt can allow you or your team to go in and actually
(21:28):
tweak the final thing make sure you love it before you ship it and that was
the other thing you just mentioned so it's also.
Another aspect that i really love is that it's not unique to just the one user
where that if you have a team if you do have if you're not a team of one and
you have a team of three or five or ten whatever, you can share those assets.
(21:48):
So you can share that ad copy that's been created or the blog post or the Instagram
post that's going to be going up.
You can share that with others and allow them access to edit it or to at least
to view it before it goes live, I guess, right?
That's good. That's really good. Wow. Well, your parents made sure that you
were very, very smart in your education and your upbringing because this is
(22:13):
just really phenomenal. And And again, I'm very happy that I found it.
I'm going to dive deeper into it just because I think it's really amazing.
If people want to find out more, of course, they can go to...
Blaze.ai. Blaze.ai. And is it my understanding, is there a bit of a...
You can try it out for a little bit before you commit fully?
(22:34):
Yeah, there's seven days free.
So you can go in, test it out, generate a ton of content, make sure it's right.
And then hopefully you stick around.
That means you know your product is really good when you do that. I love that.
Adam, Nathan, thank you so much. I'll make sure that I'll put a link in the
show notes, obviously to blaze.ai.
And for our listeners and our viewers that are on YouTube, give us feedback
(22:55):
too. Let us know how you're doing with this and what you're creating.
I would love to be able to follow you and see the growth of your business.
So please do check it out, blaze.ai. That link will be in the show notes.
And thank you again, Adam, for being with us today. It's been an absolute pleasure
and you're welcome back anytime.
And thank you, wonderful listeners and subscribers to the podcast Out of the Box with Christine.
(23:20):
If you want more information about the podcast, about some of my recent books
that I've just created, there's an audio book that just became number one called Pod Your Way to Success.
And you can find out all that information at my website, which is ChristineBlosdale.com.
A link will be in the show notes as well and as i always say every single time
we end a show remember to think outside that damn box.
(23:43):
Music.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!