Ep 3 - How to Get Buy-In for Your IoT Digital Transformation Project: VP Advice with Bryce Merckling

In this episode, Bryce Merckling, the VP of Product at Thinaer, discusses the importance of digital transformation and how employees can empower themselves to drive this change within their companies. He defines digital transformation as using digital technology to change how a business works and serves its customers, and highlights the benefits of implementing new software and platforms, automating tasks, and improving decision-making with live data. Bryce emphasizes the need for buy-in from all levels of the organization and suggests aligning digital transformation goals with the company's overall strategic goals. He also addresses common challenges and objections, and provides strategies for overcoming resistance. Bryce shares success stories and encourages companies to keep moving forward with digital transformation to enable future technologies like AI.