Episode 2, Part 2: Scaling Up - Taking Your Paid Digital Media to the Next Level

In "Scaling Up: Taking Your Paid Digital Media to the Next Level," host Bill Gadless chats with emagineHealth's Director of Paid Digital Media, Phill Joe,  to navigate the vast landscape of paid digital advertising in healthcare and biopharma 💊💻.

Need help convincing executives about increased digital ad spend? Phill details the importance of articulating ROI, customer lifetime value (LTV), and sharing case studies, benchmarks, and test results 💡💰.

We explore the world of advanced ad platforms including LinkedIn Ads, programmatic advertising, and native advertising platforms. They can be game-changers for healthcare and biopharma brands if used effectively🎯.

Programmatic advertising, with its real-time bidding and data-driven targeting, does have its challenges such as ad fraud and brand safety. Phill provides comprehensive insights into its ecosystem.

OTT or CTV advertising? They may be ideal for marketers on a budget, offering cost-effectiveness and precision. 

Measurement and optimization are essential 📊. The hosts highlight key metrics and discuss brand lift, including ad recall, brand awareness, and perception. A/B testing and creativity are vital for efficient marketing strategies 🧪🎨.

Looking ahead, Gadless and Joe predict a future of paid digital advertising centered on personalization, hypersegmentation, and AI tools. Avoid common pitfalls, focus on compelling content, and leverage predictive analytics for a winning strategy 🚀🤖💡.

Join us for Part 1 of this insightful episode to turbocharge your paid digital media strategies!

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