In this episode 🎙️ "A Digital-first, AI-powered Approach to Visual Storytelling in Healthcare and Pharma," host Bill Gadless sits down with Chris Lucock for an insightful discussion on the transformative landscape of digital design in healthcare and pharma.
Their conversation begins with an exploration of the journey from traditional print to digital design 🎨, highlighting the challenges and evolution in this space over the past decade and a half. They then delve into the emergent insights as healthcare and pharma industries increasingly adopt a digital-first, data-informed approach 📊.
They discuss the critical role of data - both quantitative and qualitative - in driving design decisions, from creating new brands to crafting effective websites. Branding advice in the digital era 🌐 is also on the table, shedding light on the nuances of managing a brand in this fast-paced, digital-centric age.
A noteworthy segment of the episode focuses on the importance of testing in design. They delve into the experience of testing design elements through various methods, underlining the significance of data-backed testing in ensuring the effectiveness of designs ✅.
AI and its application in the creative field becomes a hot topic in their discussion. They share insights on how AI is being leveraged in creative work, shedding light on the possibilities and innovation it brings 🤖.
To wrap up, the future of AI in brand innovation takes the spotlight. While predicting the future is challenging given the rapid advancement of AI, they explore potential pathways AI could continue fostering brand development and innovation 🚀.
🎧 Audio Podcast Links:
Spotify:
https://tinyurl.com/4cz39rpw
Apple Podcasts:
https://tinyurl.com/ycy3vfdf
Website:
https://www.emaginehealth.com/
LinkedIn:
https://www.linkedin.com/company/emagineusa/
Insights:
https://www.emaginehealth.com/blog/
Thank you for listening to OUTCOMES. Please find more healthcare and biopharma marketing thought leadership in the Insights section of our website and follow us on LinkedIn!
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