In this next episode of OUTCOMES, Bill Gadless engages with emagine SEO Strategist, Heather Cumens, in a deep dive into the realm of SEO, particularly focusing on the resilience needed to thrive through Google's ever-evolving algorithm updates.
Dive into a detailed discussion around algorithm updates and their implications on digital marketing in the healthcare and pharmaceutical sectors. Heather elucidates the intricacies of how algorithm changes impact SEO strategies, website rankings, and consequently, the traffic driven to your site. The conversation spans from the mysterious aura surrounding SEO, the criticality of adapting to algorithm updates, to the dynamics of Google's relationship with the SEO industry.
Heather sheds light on an often overlooked, yet powerful SEO tool - Schema, which is instrumental in structured data and enhancing Google's understanding of your webpage content. The episode further explores the recent trends in algorithm updates, emphasizing speed, content quality, user intent, and the reduction of spam or poor search results.
A noteworthy part of the conversation veers into the domain of AI-generated content, reflecting on the recently updated Google's quality rater guidelines which subtly endorse the use of AI in content creation, yet underscore the imperativeness of human oversight for ensuring accuracy, especially in the healthcare domain where misinformation could have severe repercussions.
Join Bill and Heather as they unravel the complexities of SEO, offering invaluable insights for healthcare and pharma digital marketers looking to navigate the choppy waters of algorithm updates, and harness the potential of SEO and AI in propelling their digital marketing efforts to new heights.
Key Takeaways:
- Understanding Google Algorithm updates and their impact on SEO strategies in healthcare and pharmaceutical digital marketing.
- The importance of Schema in structured data and enhancing your site's visibility.
- Trends in Google's algorithm updates and how to stay ahead.
Insight into Google's stance on AI-generated content and the balance between AI and human oversight for ensuring content accuracy.
Thank you for listening to OUTCOMES. Please find more healthcare and biopharma marketing thought leadership in the Insights section of our website and follow us on LinkedIn!
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