🎙️ Welcome to another episode of OUTCOMES, your go-to podcast for healthcare and biopharma marketing insights.
In the latest OUTCOMES Podcast episode, we explore the intricate landscape of SEO for the pharma sector. Our guest, Christopher Carlson, SEO Strategist at emagineHealth, shares invaluable insights on achieving visibility while navigating the stringent compliance requirements unique to pharma.
The conversation also addresses practical, technical SEO tactics vital for the pharma sector. We emphasize the importance of image alt text not only for accessibility purposes but also for embedding relevant information related to pharmaceutical products without coming across as spammy. Moreover, we reveal how minor details, like the strategic naming of image files, can significantly influence search rankings in a field where content development faces more restrictions.
Whether you're a marketer in the pharma industry or just keen on the intersection of AI and SEO, this episode is a goldmine of tactics that align with both search engine demands and industry regulations. Christopher's expertise shines as he covers the need for a meticulous approach to technical issues and the nuances of creating a 'clean' site for Google's indexing.
Tune in for a deep dive into SEO for pharma and discover how to leverage these insights to enhance your digital marketing strategy in a sector where every detail counts.
Remember to subscribe for more conversations that keep you at the forefront of digital marketing in the fast-evolving pharma and healthcare sectors.
Website:
https://www.emaginehealth.com/
LinkedIn:
https://www.linkedin.com/company/emagineusa/
Insights:
https://www.emaginehealth.com/blog/
Thank you for listening to OUTCOMES. Please find more healthcare and biopharma marketing thought leadership in the Insights section of our website and follow us on LinkedIn!
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