Since the time of this interview, Youer, and other small businesses like them, have gone under major changes due to rising costs
Some of these changes for Youer include:
1. They stopped making things in Missoula due to increased costs and
2. 40%+ tariff on fabric has climbed to 60%
When we talk about sustainability in the outdoor industry, conversations often revolve around materials, emissions, or packaging—but what about where and how our gear is made?
In episode 175 of the Outdoor Minimalist Podcast, we’re learning about the importance of domestic manufacturing and why Made in the USA still matters—especially when it comes to building a more ethical, transparent, and sustainable apparel industry.
I’m joined by the founder of Youer, a colorful and creative outdoor apparel brand that proudly manufactures 100% of its products in the U.S.—right out of their own factory in Missoula, Montana.
We’ll explore how Youer got started, what it really takes to keep production local, and why slow fashion and small-batch design are so powerful in pushing back against fast fashion culture—even in the outdoor world.
Founded by Mallory Ottariano, Youer is the result of a decade-long journey that started with sewing colorful, one-of-a-kind clothes in her parents’ basement and selling them on Etsy.
What began as a creative outlet quickly turned into a full-time business fueled by road trips, pop-up events, and a deep love of bold design and independent style. After years of challenges working with external factories, Mallory made a bold move to open her own manufacturing space—The Youniverse—in Missoula, Montana, thanks to support from her community.
Today, Youer is a thriving brand known for its vibrant prints, ethical values, and commitment to making 100% of its products in the USA, all while reimagining what sustainable and people-centered fashion can look like.
INSTAGRAM: https://www.instagram.com/outdoor.minimalist.book/
WEBSITE:https://www.theoutdoorminimalist.com/
YOUTUBE: @theoutdoorminimalist
ORDER THE BOOK: https://www.theoutdoorminimalist.com/book
LISTENER SURVEY: https://forms.gle/jd8UCN2LL3AQst976
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Youer
Website: https://www.shopyouer.com/
Instagram: https://www.instagram.com/shopyouer/
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