Outside By Design
This is sort of a business podcast, but it’s really about interesting, successful people who have designed their lives to thrive outside of the corporate box we’ve been put into. This one is for the rebels, the creatives, and the reluctant leaders. This is for people who dare to live + think outside, by design. Grab a helmet and buckle your boots because we get deep. The host: My name is Lisa Slagle, and I’m a creative director, writer, and human woman dedicated to having as much fun as possible while creating meaningful, impactful work along the way. I love talking to people, asking big, existential questions, and exploring the intersection of storytelling and culture. For the last 14 years, I’ve owned a creative agency called WHEELIE, which I started from a clapped-out laptop and some soggy business cards that I used to hand out on chairlifts. It grew into a thriving company full of awesome humans, and I’ve gotten to meet and work with thousands of amazing creatives, marketing teams, VPs, CEOs, athletes, and entrepreneurs. I think the human experience is extraordinary, and this podcast features people who know how to design fun, interesting, creative lives on their own terms.
Episodes
Lisa Congdon is a prolific designer, activist, adventurer, bike racer, joy monger, and self-described gay AF. Basically, she is a badass.
We talk about designing a life that fits who you are today, not who you used to be, how to change things even if (especially if) you own a business, and how ease and joy and simplicity are where it is at.
If that doesn't get you excited, read this quote:
I just woke up one morning and was lik...
Today's episode is kind of wild, and that comes as no surprise because today's guest is THE Alex Bogusky. Alex was creative director, then partner, then co-chairman of Crispin Porter + Bogusky and was named "Creative Director of the Decade" by Adweek in 2010. Alex led some of the most celebrated and revered ad campaigns of the last few decades. But he left the ad industry behind, and we get a glimpse into his new path in life.
You'...
"I am such a believer in taking the risk and finding your passion project."
This week's guest is award-winning filmmaker Jordyn Romero. Jordyn discusses the act of living your purpose, the importance of passion projects, and the learnings she's found through navigating trauma and grief. Hear about Jordyn's latest film project, how she feels content in her current life, and the effect of on-set group dynamics.
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This week on the show: Dersu Rhodes, former VP of Creative at MUD\WTR, former Creative Director at VICE, current freelancer and all-around creative genius. Dersu discusses his career path, what his current phase of creativity looks like, how to discover your passion, and more. Dersu focuses on exploration, authenticity, and bravery. There may or may not be mention of puppets. This one is a can't-miss episode!
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"If I'm passionate about one thing, I'm passionate about being a curious human."
This week we're joined by Emmy-nominated creative producer and photographer Tatiana Alexandra. Tatiana dives into her career journey and covers her propensity to enter into the unknown, how to find joy in being lost, and daring to break away from what's conventional.
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Follow us on Instagram: @whe...
"When you look at a problem like human trafficking and you know you have the ability to help solve that problem, how can you not do that?"
We're joined in our first episode of 2023 by Nic McKinley - former Air Force Pararescueman and CIA officer, founder + chairman of DeliverFund, all-around badass. Trust us, he's been called the "real-life Jack Ryan."
Nic discusses how he ended up on the path of entrepreneurship starting DeliverF...
"If you're going to do anything, make it with intention."
Artist and backcountry guide Jessa Gilbert brings her colorful energy to the podcast this week! Jessa shares about balancing the artist side and the adventurous side of herself, not feeling like she belonged in the fine art world and then creating a niche for herself, getting out of your own way as an artist, and the importance of play.
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Grab your shovel, this week we're digging DEEP!
Danica Carey, Director of Marketing Operations at Seirus Innovation, joins us on the podcast this week to cover some great topics including Black joy, instilling a collaboration mindset, barriers to diverse creators, and being your own representation. This is an episode you don't want to miss!
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Follow us on Instagram: @wheeliecreative
This week is a special episode to discuss a big change that's going on at WHEELIE - that's right, we sold our office and we're now fully remote! This decision has been coming for a while now, and Lisa dives into what pushed her over the edge (a hummingbird?) and 5 main reasons she and the team have made the big switch.
Follow us on Instagram: @wheeliecreative
View past episodes, transcripts, and more info about the show: wheeliec...
Nicole Handel, Marketing Director of Mammut, joins us on the podcast this week! Nicole discusses her journey from studying psychology to working in marketing, how she creates a creative culture on her team, allowing employees room for growth and exploration, and more. This episode will get you all sorts of fired up, take a listen!
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Follow us on Instagram: @wheeliecreative
She's back! In honor of their birthday week, Lisa invited twin sister Sara back on the show for another fun conversation. Lisa and Sara talk about escape rooms, Sara's non-outdoorsiness, risk taking, and Sara's snowmobiling experiences. This one will make you smile for sure!
Follow us on Instagram: @wheeliecreative
View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast
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"Really great ideas come from anywhere."
This week we're joined by Jason Tisser, freelance creative director (formerly at Sun Bum). Jason talks about transitioning from the agency side to the brand side, why listening is so important, how he frames his creative process, and more. This one is full of gems!
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Follow us on Instagram: @wheeliecreative
"You don't end up working in the outdoor industry if you don't love nature and the outdoors."
This week's guest has a long career of outdoor industry leadership under her belt - it's Kat Schoewe, Senior Creative Director at Outdoor Research. Kat discusses her learnings over 20 years of leading design teams, rebranding a brand internally, being a creative director at a brand versus at an agency, and so much more.
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That's right, we've flipped the script! The interviewers become the interviewees on this very special episode of Outside By Design. We asked friend of the podcast Andrea Slusarski (artist, professor of art education, and Instagram sensation @drawingfromnature) to interview us and hot damn, she nailed it!
Lisa and Iris chat with Andrea about how they express their creativity, what they've learned from the podcast, what design really...
This week on the podcast: Puja Seth, founder and CEO of Drifted Co. Puja details how she came up with the idea to launch Drifted and her process of starting and apparel company as sustainably as she could. She also shares how important having a vision can be, dealing with the "oh shit" moments in business, balancing motherhood and entrepreneurship, and so much more.
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What kind of outdoor clothing do women actually want?
Alder Apparel founders Mikayla Wujec and Naomi Blackman set out to discover just that. Mikayla and Naomi cover nature-inspired design, size inclusivity, encouraging employee autonomy, and more in this jam-packed episode. Tune in for tons of insights and a special promo code at the end!
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Promo Code: OutbyDesign15
The #1 question we get asked these days at WHEELIE is what brands need to be doing on TikTok. So we sat down with our clients/friends/TikTok stars, Megan Kennedy (Chief Adventure Officer) and Tyler Tennant (Director of Operations) of Good Trip Adventures to talk all things TikTok!
Megan and Tyler discuss balancing authenticity with the chaos of TikTok, what makes this platform different than other social media platforms, ending up ...
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