April 14, 2025 • 31 mins
Indy Clinton says she will be wearing a face mask in her vlogs for the foreseeable future, after copping an onslaught of vile abuse following her nose job.
Amongst the drama, a video of the popular TikToker at a job interview is going viral. The vision was supposedly captured by an office worker, who was shocked to see the TikToker at their corporate office. Yet, many are skeptical this is just another PR stunt.
Martha Kalifitidis has shocked her followers by revealing she got a $1,000 blow wave in New York City. The former reality star was slammed for being unrelatable and flaunting her wealth in a cost of living crisis - but she says it’s the best blow wave she’s ever had…
AND Isabelle Clarke has broken her silence after being dragged into the Anna Paul drama. The beauty influencer warned her followers that most influencers aren’t as they appear to be online.
See omnystudio.com/listener for privacy information.
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:03):
Hello, and welcome to Outspoken.
Speaker 2 (00:05):
It's your dose of the hottest influencer and pop culture
news twice a week. I'm Kate Torba, and coming up
on today's show Isabel Clark's warning about fake influences and
Martha Califertitas's one thousand dollar blowwave. But first, a video
of Indy Clinton in the middle of what appears to
be a job interview is going viral now. The vision
was supposedly captured by an office worker who was shocked
(00:28):
to see the TikToker at their corporate office. Many are
skeptical though, that this could just be another PR stunt. Yeah,
Indy has been teasing for a couple of weeks now
that she has an exciting new venture in the work.
So two weeks ago, she announced on her TikTok that
something life changing has happened to her and went on
to say that her husband Ben has been helping her
a lot with the kids, so she can go and
(00:49):
be a boss now. On Thursday, she teased her followers
further sharing a mirror selfie taken from an office bathroom,
and in the photo she was wearing really corporate clothes.
I've never seen her in anything like that before on
a TikTok, she's always wearing baggy tracksuit pants and oversized tops.
She was wearing a matching suit from Kokie and she
had a clipboard under her arm.
Speaker 1 (01:09):
It was almost like she was.
Speaker 2 (01:10):
Cosplaying being an office worker. And in the caption she
wrote exciting new era. It's interesting you commented on what
she normally wears, because it seems to be quite a
strategic decision for her. She said that when she looks
hot on TikTok, it's not good for her, and it's
better to actually dress down so people don't get jealous.
Speaker 3 (01:26):
Yeah.
Speaker 2 (01:26):
She said that usually when we see her in the
baggy clothes, she actually has her gym gear on underneath,
which is usually a crop top and some legins which
she usually gets around the house in. But as you said,
that she has to hide maybe her body so that
people don't get jealous. Not long after that mirror selfie,
a video of Indy supposedly at an interview for an
office job started going viral on TikTok and the video
(01:49):
showed Indy being interviewed by an older man and it
was supposedly shot by an office worker who was in
the cubicle behind her, and over the video, the office
worker wrote, what.
Speaker 1 (01:59):
The action fuck Indy Clinton in my office?
Speaker 2 (02:02):
If you listen really carefully to the video, you can
hear Indy say and what time do I have to start?
And she then asked, is okay if I'm late occasionally? Now,
this video has quickly attracted over one hundred and fifty
thousand views, and it was uploaded by an anonymous account
which has never shared.
Speaker 1 (02:18):
A video before, which is a little bit fishy. That
is a massive red flag.
Speaker 2 (02:23):
It also doesn't make sense because I've worked in many
offices before, and there is no way that they would
conduct an interview in the open workspace for everyone to
listen to, especially if that person had a public profile. Yeah,
when I worked in a newsroom, it was very top
secret who they were hiring, and again it would be
people who had somewhat of a profile, So these interviews
(02:43):
would be taken place in private or at the very
least in a closed off office away from people. It
really doesn't make a lot of sense. And also the
fact that it was a staff member who apparently secretly
recorded it and then uploaded it. There would be no
way this would happen because this person could get fired.
I mean particularly when they're in a cubicle behind the
death that was happening, like it would be easy to
(03:04):
work out who that person was. Well, the thing is
people believed it, so immediately people started slamming the office
worker for invading Indy's privacy. One yearser wrote under the video,
this is such an invasion of privacy and something you
will easily lose your job over, whilst another said Jesus,
you could get fired for this.
Speaker 1 (03:22):
And it was quite interesting because a lot of.
Speaker 2 (03:24):
Indy's followers started tagging her in the post to alert
her that her privacy had been invaded. And this is
where influence of watchdog account. Dutch Minty got into the
conversation because she has recently made a comeback, so she
ended up sharing the TikTok in question and wrote, going
to be a tough day tomorrow for the employee who
filmed this, So she bought into it as well. I
don't know how I feel about dutch Minty being back.
(03:45):
When she returned, she spoke about how she didn't really
like the tone of her page a couple of years
ago and that's why she went on this hiatus and
she'd learned a lot since then, and she wasn't going
to just be honing in on influencers and being judgmental.
But ever since she's been back, it seems like that's
what she's been doing. I think she seems to have
gone harder on a couple of influences, if anything. Getting
back to this story, there was, of course Kate a
(04:07):
lot of skepticism over the legitimacy of this video and
whether this is an orchestrated pr stunt by a brand
maybe that she's working with. One follower wrote, underneath the video,
this is a teaser for something. It's not real, whilst
another said, so staged and fake.
Speaker 1 (04:22):
She'll announce some.
Speaker 2 (04:23):
Collab or brand deal tomorrow, and it did sound very fake.
The conversation that she had with this older guy, like
who is asking can I come in late?
Speaker 1 (04:32):
Or what happens to me if I'm late?
Speaker 2 (04:33):
Yeah, she's obviously playing into that trope that influencers don't
work really hard and they would really struggle having a
nine to five. Well, when she really took off a
couple of years ago, and there were some mainstream publications
who were doing profiles on her, there was a lot
of rhetoric that she'd never had a nine till five
job and she'd never really had a real job before,
So I wonder if.
Speaker 1 (04:51):
They're trying to play into that.
Speaker 2 (04:53):
And this isn't the first time that Indy has been
accused of being involved in a publicity stunt for a brand.
Last year's skincare brand TBH, attracted a lot of attention
when Indy appeared to accidentally leak one of their unreleased
products in a daily vlog. Oh my god, as if
this is a year ago, I remember seeing this and
being totally tricked by it. I was like, oh my god,
(05:13):
can you imagine they must be freaking out at the
TBH office because they're found to put out a video
where the social media girls share with her what had happened,
and she was freaking out, and they had to push
this launch forward for this product, which ended up selling
out yet actually ended up being one of their most
popular product launchers, And people started to get suspicious because
(05:33):
of the way that the TBH marketing team rolled out
all of these tiktoks straight afterwards, and they were such
viral videos because they had all these emergency meetings and
everyone was like, this just seems a bit off. Yeah,
and they're very well known for the gorilla marketing tactics.
Around the time of the Barbie movie release, they actually
got their boss, who looks a little bit like Margo Robbie,
(05:55):
to walk around the city with security guards and a
lot of people got tricked thinking it was Mark Robbie.
They also had a Taylor Swift lookalike come into their
office around the Eras tour, so they're very clever with
their marketing. They seem to push the boundary lot. It's
clear that they've got a young team behind them who
knows the types of videos that are going to go
viral on social media.
Speaker 1 (06:13):
And many people think that Indie's.
Speaker 2 (06:15):
Supposed move into the corporate world is another pr stunt
by TBH, and influencer updates Au pointed out that the
office Indy appeared to have her job interview in looks
very similar to the TBH office, so she shared these
photos side by side.
Speaker 1 (06:30):
They were near identical. Yeah, it did look very similar.
Speaker 2 (06:34):
Now. A day after the job interview went viral on TikTok,
Indian and her husband appeared in a daily vlog together
and said this.
Speaker 4 (06:41):
I've taken osline really exciting a few days a week,
which is fine.
Speaker 5 (06:46):
Formiliar who like running into each other in the city,
like at lunch spots and stuff.
Speaker 2 (06:52):
Indian then posted a number of Instagram stories showing off
her new work shoes. She wrote, got myself the cutest
new work shoes for winter now. The shoes in question
were from Tony Bienco, but she didn't tag them, and
this led a lot of people to speculate whether this
whole exercise was just an ad for a shoe brand.
It's still unclear exactly what is going on. I feel
like we might find out later this week. Something is brewing.
(07:14):
It has been a tough couple of weeks for Indy though,
because she has only really just returned to TikTok following
a lot of horrendous trolling that's been going on about
her recent nose job.
Speaker 1 (07:24):
It is so awful what has been going on to
Indy Clinton.
Speaker 2 (07:27):
And I'm glad we're talking about it today because whenever
her videos pop up on my feed, I have a
scroll through the comments and I'm absolutely disgusted with humanity.
The things that they're saying to her are so awful.
And she's been pretty open about this surgery as well.
She's explained that she's getting it done because there's a
bump on her nose that was caused by a surfing accident. Yeah,
and I was interested that she's got more backlash over this,
(07:50):
considering the last time she had surgery, she kept it
a secret, and I thought maybe the fact that she
was so upfront about what was going on that people
would react differently.
Speaker 1 (08:00):
Well, that's the thing.
Speaker 2 (08:01):
When she made her first return to TikTok since the
nose job, she prefaced that her nose was still very
swollen and it would take several months to settle and
that she's not fully recovered yet. She kept saying that
in all of her videos. Yet this hasn't stopped people
from being so cruel and judgmental online. There are these
absolute assholes who were comparing her new nose to Michael
(08:22):
Jackson and they're saying that she's ruined her face. And
we've got to remember that this is surgery that just
took place a couple of weeks ago.
Speaker 1 (08:30):
It hasn't settled in yet.
Speaker 2 (08:31):
She's been very clear about all of that, and due
to this onslaught of abuse, India has started to wear
a face mask. To hide her nose in her videos.
Here's what she said.
Speaker 4 (08:41):
I'd be wearing a mask for the foreseeable what's wrong
with soul baby, a foreseeable future, because unfortunately the dense
people of this world, all of you, but some of you,
are unable to understand that after you have your bones
shaved down, right, they cut a slit and lifted baskin,
(09:02):
shaved down the bone, and then realign some cartilage, they
expect a nose to look perfect two weeks post surgery.
Speaker 1 (09:09):
It's been two weeks, dude.
Speaker 2 (09:11):
It actually reminds me of the reaction Sky Wheatly got
when she unveiled her fox eye surgery. But I feel
like the circumstances were quite different. Not that it makes
it right, but I feel like people were more intrigued
by that surgery and the process involved because it's a
relatively new procedure. I mean, we hear about influencers and
just every day people having those.
Speaker 1 (09:31):
Jobs all the time.
Speaker 2 (09:32):
And also because Indy Clinton said she was getting it
done to fix an injury, whereas a lot of people
worried about Sky Wheatly's mental health because a lot of
people thought she did not need to get her eyes
lifted at thirty years old. Yeah, there's also been this
really gross video that's been floating around on TikTok, which
is essentially a before and after comparison of Indy, and
in the before photo, Indy's literally pregnant and has blonde hair,
(09:54):
so the structure of her face is completely different. She's
got fluid and extra weight, and I I just think
it's unfair to compare a photo of someone when they're
pregnant to a photo when they're two years postparted.
Speaker 1 (10:05):
It because people are saying, what else has she got done?
Speaker 2 (10:08):
Because her cheeks look completely different, her jawlines different, everything's
different about her. That's what happens when women go through pregnancy.
Speaker 1 (10:15):
Their face is completely different.
Speaker 2 (10:17):
I feel like my face and the structure is completely
different at the.
Speaker 1 (10:19):
Moment to what it's usually like.
Speaker 2 (10:21):
I got a complete jump scare the other night when
you sent a video through of me eating zambreros after
I'd just given birth.
Speaker 1 (10:27):
It was shocking.
Speaker 2 (10:28):
I was like, I look like a completely different person.
I had so much fluid in my face. I would
hate for someone to take that picture and now compare
it to me and be like, oh, she's had a
lot of feeler in her face. Yeah, Well, women are
starting to hit back on TikTok and they're creating videos
calling out indies trolls.
Speaker 1 (10:43):
Here's a snippet of what some people have been saying.
Speaker 3 (10:46):
Okay, guys, I'm getting really really mad. You guys need
to leave Indy Clinton the frick alone. What does it
affect to you that she got a nose job? It doesn't,
so why the heck are you guys commenting the most
horrible things on her videos? The fact that even big
eddies have to step in and make a video like,
she's clearly not having a good time on the internet lately.
Speaker 6 (11:04):
Can we just talk about Indy Clinton for a moment.
Why do girls have to be so bitchy? Like, why
can't we just support one another? My goodness, we're comparing.
Speaker 5 (11:15):
Photos of someone a woman who was pregnant who she
said I was twenty five kilos heavier because I was pregnant,
and we all we all get puffy faces.
Speaker 6 (11:25):
While we're pregnant.
Speaker 5 (11:27):
With comparing that photo with a photo of her now
not pregnant twenty five kilos ladder.
Speaker 2 (11:34):
I think it's really nice to see people actually calling
out this trolling behavior and saying that this is not acceptable.
I've absolutely been loving her husband Ben's videos as well.
He has been sticking up for Indy. He's been telling
the trolls off, and it is just so nice to
see that he is in her corner.
Speaker 1 (11:50):
This is what a one thousand dollar blowwave looks like.
In New York City.
Speaker 2 (11:53):
Martha Califatitis has shocked her followers by revealing she got
a one thousand dollar.
Speaker 1 (11:57):
Blowwave in New York City.
Speaker 2 (12:00):
Former Reality Style was slammed for being unrelatable and flaunting
her wealth in a cost of living crisis, but she
says it's the best blowwave she's ever had now. So
if there was a lot of pressure on Martha to
look good that night, yeah, I feel like the pressure
was definitely on that night because Martha was appearing at
an influencer event which was hosted by em Rada and
Sidney sween Oh got it say no More Because the
(12:21):
two of them, they're basically the face of this new
Cara Stars pop up event and campaign where they're promoting
this new hair gloss, and Martha was invited along with
a number of other Ossie Beatty influencers, including.
Speaker 1 (12:32):
Katia Milan and also Jackie Alexander.
Speaker 2 (12:34):
So they had been flown to New York as part
of this all expenses paid influencer trip to promote this
new range.
Speaker 1 (12:40):
What an incredible gig to get Oh wow.
Speaker 2 (12:43):
I mean I suppose a lot of them have now
moved on to Coachella.
Speaker 1 (12:45):
From New York.
Speaker 6 (12:46):
Yeah.
Speaker 2 (12:46):
Ahead of the event, Martha shared a number of get
Ready with Me videos, including how.
Speaker 1 (12:50):
She achieved her blowwave.
Speaker 2 (12:52):
She captured the video can confirm this is the most
expensive blow dry I've ever had, worth every penny, Thank you, Jackie. Now,
in this video, Martha's Jackie, who is the New York
hare stylist, arriving at her hotel room to work her magic,
and she ended up.
Speaker 1 (13:05):
Giving Martha a haircut.
Speaker 2 (13:07):
She added some extra layers for bounce, and she also
proceeded to pin Martha's hair in rollers and also added
some extra curls, so she did get the works. Let's
listen to Martha's reaction to the final results.
Speaker 1 (13:22):
My what, bud Yaddy? That is literally the brief though,
like that, you gave the best.
Speaker 4 (13:33):
Helo wave I've ever had.
Speaker 2 (13:36):
She definitely did pump up the hairdressers tires in that video,
but I have to say it did look very nice,
but it would want to for the price tag of
one thousand dollars. I couldn't help but think how much
Martha was looking like Kim kut Ashen in this video.
So on Maths she was dubbed the kmart Kim, and
she's looking more and more like her. I think it's
how she's doing her makeup now. She seems to be
(13:56):
doing a lot more contouring also, probably because she did
have a thousand dollars lowwave that probably helped a little. Yeah,
that's probably the norm for Kimmy Kay. It turns out
that Jackie Alexander also got a blowwave done by the
same stylist.
Speaker 1 (14:08):
The only issue was.
Speaker 2 (14:09):
Her appointment was at eight am, so she was kind
of like that first bridesmaid in a wedding party that
gets absolutely screwed. Well. I really felt for Jackie because
she had been out drinking the night before because it
was her birthday, so she ended up having a nap
after she got the blowwave done and essentially ruining it.
It actually ended up making some pretty good content though,
and it was pretty convenient because then she could talk
about how the kerastas formula helped her get her blowwave back.
Speaker 1 (14:32):
Martha did give her shit over it.
Speaker 4 (14:33):
Though, now her is really giving.
Speaker 1 (14:37):
I fear mindsgiving the most.
Speaker 4 (14:39):
Yeah, well yeah, I slept on mine.
Speaker 7 (14:40):
So our cute little friend Jackie, we got a thousand
dollars blowave today.
Speaker 1 (14:46):
Our blowwaves from our New York hair.
Speaker 6 (14:49):
Stylus costs a thousand dollars.
Speaker 2 (14:52):
And each each and she got hers and then fucking
slept on it.
Speaker 1 (14:57):
So and look it still looks amazing. No, it's it.
It doesn't, No, it does now.
Speaker 2 (15:03):
Martha's TikTok blew up, with the video attracting over two
hundred and fifty thousand views. The general tone in the
comment section was outrage. One follower wrote it's obscene paying
one thousand dollars for a blowwave, and even more obscene
that you're okay advertising it in the current economic climate,
while another wrote how absurd one k in the current climate.
How do you think this is relatable? Martha replied it's not.
(15:26):
Hairdressers even started plighing in, with one writing as gorgeous
as it looks. As a hairdresser of thirty four years,
I get it was a call out to your hotel room,
but you just got ripped off hard, whilst another said,
as a hairdresser, how do I get people to start
paying me one thousand.
Speaker 1 (15:40):
Dollars to do their hair?
Speaker 2 (15:42):
Now? There was one fan who was very polite and
could see why the investment was worth it, writing, if
you're on a red carpet and going to be photographed
from every angle, you're going.
Speaker 1 (15:50):
To pay for it now.
Speaker 2 (15:51):
Of course, social media is not what it seems, and
this ended up being a major case of rage baiting.
Martha Callor Foretitas and Jackie Alexander did not pay for
their one thousand dollar blowwaves.
Speaker 1 (16:01):
Are you surprised, Sovie? No, I'm not.
Speaker 2 (16:03):
And when I dug deeper into the other influencers who
were on this trip's content, it was quite clear that
Kerastas had organized hairdressers to visit each of the influencers
in their hotel rooms to get them ready for the event,
and Martha even tagged Kerastas in her original post.
Speaker 1 (16:19):
So it surprises me that they.
Speaker 2 (16:20):
Would want their influencers on the trip promoting that they
got a thousand dollar blowwave, Because to me, it's like,
hang on, do I need a thousand dollar blowwave in
order for my hair to.
Speaker 1 (16:29):
Look good using this product.
Speaker 2 (16:30):
Yeah, I wonder if they weren't really happy with the
way that Martha promoted it, because I get in order
to sell this hair gloss, Kerastas wants all of the
influencer's hair to look as great as possible when they're
at this event, so it makes sense for them to
send top stylists to their rooms to ensure that they're
seen in the best light. But as you say, Kate,
when you're then pointing out that this hairstylist usually charges
(16:52):
one thousand dollars just to do a simple blowwave, it's like, fuck,
this product mustn't be very good. Yeah.
Speaker 1 (16:57):
I would have thought it would be better if.
Speaker 2 (16:58):
The influencers were shown doing their hair in videos before
the denting it themselves, because then it actually shows well
at home.
Speaker 1 (17:05):
This is how you use it, This is how I
can achieve the look.
Speaker 2 (17:08):
I get the vibe that maybe this was a concept
that wasn't necessarily approved or suggested by Kerastars.
Speaker 1 (17:14):
It's something that Martha ran with.
Speaker 2 (17:15):
Maybe she asked the stylist who was in her hotel room, Hey,
how did it much to usually charge with something like this,
or what's the most expensive blowway you've ever done. So
she knows what makes good content. She knew that this
was going to rage bait a lot of people. As
you said, Katie got two hundred and fifty thousand views.
It's done very well for her, and she's probably essentially
saying to Kerostars, look, you should take me on more
brand trips like this to New York because look how
(17:37):
many views I got for you. Well, ultimately it's good
brand exposer for Kerostars. I mean, we're talking about it,
people are talking about it.
Speaker 1 (17:43):
I'm intrigued.
Speaker 2 (17:44):
What's the most expensive haircut or hair style you've ever
got done?
Speaker 1 (17:48):
Well, I've never.
Speaker 2 (17:49):
Really paid a lot for any sort of hair styling.
We have had the same hairdresser since we were four.
She's now become a family friend. She did our hair
at our wedding and she was so kind she gave
it to us as a guar. So my wedding hair
probably would have been the most expensive, but I don't
know how much she would have normally charged. The only
time that I've really had an insight into how crazy
some hairdressing prices are was when I worked at Today
(18:11):
Tonight and we did this investigation. So we went under
the cover and basically we went to one of the
most expensive hairdressers on King William Road, which is quite
a fancy street in Adelaide, and we tried to get
them to upsell everything for us. I mean this was
about eight or nine years ago. I think the haircut
ended up being like six hundred dollars. We then took
(18:33):
a model to a really affordable hairdresser to show that
you could achieve the same results at just a place
that was maybe not in such a fancy area. And
then we took them to the streets and people had
to pick which was the more expensive haircut.
Speaker 1 (18:47):
What I ended up winning out.
Speaker 2 (18:48):
The person who had the cheaper haircut actually won. Oh
woich was quite embarrassing for the high end salon. I
can never ever go there again. I've always some of
our friends go to this salon and I always think, oh, like,
when my hairdresser retires, where.
Speaker 1 (19:03):
Will I go.
Speaker 2 (19:03):
I'm like, I could never go to anywhere on Kinglynd
Road now, I mean, surely eight or nine years have passed.
Speaker 1 (19:08):
They probably might have held it.
Speaker 7 (19:10):
I think a lot of people forget that the influencer
world is quite literally a world. Do you know what
I mean? Like, it's completely different from real life.
Speaker 2 (19:20):
Isabel Clark has broken her silence after being dragged into
the Anna Paul drama. The beauty influencer warned her followers
that most influencers aren't as they appear online. Okay, before
we get into it. For those not familiar with her,
who is Isabel Clark? Well, she's a twenty six year
old Australian influencer who started out sharing makeup YouTube tutorials
as a teenager.
Speaker 1 (19:41):
And despite getting accepted.
Speaker 2 (19:42):
Into a law degree after achieving an almost perfect ATAR,
she put her studies on hold to pursue influencing full time.
Speaker 1 (19:49):
Well, I had no idea that she got an almost
perfect ATAR. Yeah, she's a very intelligent woman.
Speaker 2 (19:54):
Now. She has over six hundred and sixty thousand followers
on Instagram and over three hundred and seven tea on
TikTok And what has really set her apart from other
influences is her transparency around her health issues.
Speaker 1 (20:05):
So she has been really.
Speaker 2 (20:07):
Open about sharing her struggles with depression, anxiety, and other
health challenges. So over the years, she's documented her experience
with endometriosis as well as their surgeries to remove early
cancer sales from her breast. We actually spoke about Isabelle
around a year ago when she was launching her fashion
line called Sunflower Avenue, and there was a bit of
contention at the time over some copyright issues.
Speaker 1 (20:28):
Yeah, it was.
Speaker 2 (20:28):
Pretty annoying because she wasn't in the wrong and her
community really rallied behind her at the time. So four
years prior to her launching her own brand, she created
this private Instagram community called Sunflower Babies and the point
of it was to share meaningful conversations with her followers online.
And this community really flourished and she started hosting in
(20:49):
person events and community events, and then she thought, well,
why not launch a fashion label.
Speaker 1 (20:53):
Off the back of it.
Speaker 2 (20:53):
And the purpose of her brand is to blend fashion
with self care and mental health awareness. So it's quite
different to a lot of influencers who just launched these
brands to get a quick buck. Yeah, she seems to
have a genuine connection with her community, and I think
that that's why her following has continued to grow, particularly
on TikTok. Yeah, and as you can see, she's really
trying to make a difference in the influencer space. Which
(21:16):
is why so many people were upset when she got
dragged into the Anna Paul drama. It turns out she
was a topic of discussion in one of Anna Paul's
group chats that included Addis Paul and Mikayla Testa. It's
interesting because when Anna first brought this up in her
rebuttal video to Mikayla, she didn't include which influencer they
(21:36):
were talking about. She chose to blur the photo of
Isabelle Clark, and it's apparent now why because she was
trying to make out like Michaela was speaking badly about
her and the closeness of her eyes, when in reality,
it was actually Anna Paul who kicked off the negative
conversation about her. Yeah, because she shared a screenshot of
Isabelle in the group chat and wrote, fuck you. She's
(21:57):
suggesting she looks like Bella had did, which Adis replied,
fuck that screenshot for fuck's sake. Fuck's sake, man Now.
Mikayla wrote back, I feel bad. I guess she's making
do with what she's got. I can't hate on her
for that. Anna then said she probably talked about us too,
and said her eyes cut off halfway through now, according
to Anna, Mikayla went on to make derogatory comments about
Isabelle's eyes. However, Michayla claims that she was actually talking
(22:19):
about herself and it.
Speaker 1 (22:21):
Was a typo.
Speaker 2 (22:21):
Yeah.
Speaker 1 (22:22):
Now. On Wednesday, Isabella.
Speaker 2 (22:23):
Uploaded a TikTok addressing the drama, and she aptly captioned
it some afternoon thoughts from Bella had did herself, so
at least she was having some fun with it. Now,
while she didn't name Anna, she didn't need to because
it was pretty clear who she was talking about. Let's
throw to some of what she said.
Speaker 7 (22:38):
I can guarantee you that, yes, this one influencer isn't
who she portrayed herself to be online and also to
me personally, Like I thought, I thought we were cool,
you know, w we'd plain to each other stories and stuff.
So a bit weird, really really fucking weird. But I
didn't read into our relationship too much or put too
much weight on who she was, you know. I was
(23:00):
only when I saw those little screenshots that I was like.
Speaker 1 (23:03):
Oh now.
Speaker 2 (23:05):
Isabel went on to say that a lot of influencers
are not how they represent themselves online. She also said
that the influencer world was superficial and it's the reason
why ninety nine percent of her friends are not mine.
It's interesting because Isabel was part of Madison Woolly's influencer
Click in Sydney.
Speaker 7 (23:20):
Yeah.
Speaker 2 (23:21):
Well she's moved now to Melbourne. But Madison Woolly's best
friend Caitlin Roriguez and her podcast co host is Isabel's manager,
so surely she is still friends with There may be
Madison Council one of the one percenters.
Speaker 1 (23:31):
Yeah.
Speaker 2 (23:32):
Now, Isabel really broke the fourth wall when she revealed
just how awkward influencer events are, and it seems like
this is becoming a trend on TikTok for influencers to
dish the dirt about influencer events. Recently, Tilly Whitfield was
talking about how she doesn't like going to influencer events
and influencers seem to be wanting to call out other influencers.
Speaker 1 (23:51):
For their bad behavior.
Speaker 2 (23:52):
Do you think it comes down to competitiveness in the industry.
The industry is so oversaturated at the moment, and is
of people becoming friends at these events and wanting to
help each other out.
Speaker 1 (24:04):
There's almost this rivalry that's happening.
Speaker 2 (24:06):
You're absolutely correct, because if you think back to the
golden days of Instagram, influencers actually wanted to make friends
with other influencers because there were so few of them
and they could capitalize on each other's following. So if
you appeared in one person's video, then they would send
followers your way and vice versa. But there's just so
many influencers there that it's not really that worthwhile, and
(24:28):
there's only.
Speaker 1 (24:28):
So few jobs around.
Speaker 2 (24:29):
I also think TikTok has really changed the game. I
think there's a bit of snobbery associated with those who
were big on TikTok as opposed to those who have
been in the industry for longer and have made a
name for themselves on Instagram and YouTube. I think that
a lot of those og influencers would see the TikTokers
as not.
Speaker 1 (24:47):
Genuine creators or big names.
Speaker 2 (24:49):
I think there'd be a lot of ego associated with it,
which doesn't make sense to me because I think in
this day and age, if you're on TikTok and you've
made it big, you've had to absolutely grind you having
to put out multiple videos a day. We're seeing more
normy influencers and everyday people. You know, we're really enjoying
people who have an office job and do influencing or
TikTok on the side. Yeah, it's just not these rich
(25:10):
models anymore. It just all seems very high school. And
I think another big reason why these influencer events are
so awkward is because a lot of these influencers spend
the majority of their day at home, not talking to anyone,
just filming themselves. So to go out and actually have
to talk to other people, they haven't had the chance
to develop those social skills that a lot of us
develop when we have a part time job or we
(25:32):
go to UNI and we leave school.
Speaker 1 (25:34):
Yeah, it's so true.
Speaker 2 (25:34):
I feel like there's a bit of social anxiety that
happens when influencers have to go to these real life
events and talk to people. I also wonder if there's
a bit of contention over who's getting paid what to
attend events, because gone are the days where influencers would
rock up to an event because it was something fun
to go to or they were getting a goodie bag. Now,
influencers get paid different prices to attend events, So maybe
(25:57):
there's a bit of annoyance that someone's getting paid more
than them.
Speaker 1 (26:00):
It's so funny to think that so many of us
would actually.
Speaker 2 (26:02):
Want to attend these events, but for influences, it seems
like it's like something that they hate going to, that
they dread. I have to say that a lot of
these events are boring and you feel like you're being
used at them. Now, I am talking from the perspective
of someone who has worked in events before. I used
to work at a PI agency here in Adelaide that
hosts a lot of Adelaide events, and I mean some
(26:23):
of them would be the opening of an envelope, you
know what I mean.
Speaker 1 (26:25):
It wouldn't be something very exciting.
Speaker 2 (26:27):
Adelaide's obviously different to Sydney and Melbourne, but you're really
having to beg people to come to these events, and
you'd be having to invite a lot of low scale influencers,
people who just wanted to be seen somewhere. And back
then we weren't paying anyone to attend, so there was
even less incentive for people to go. And post I
does don't get it. Can't people will just be adults
and talk to each other. Because Isabelle was complaining about
(26:48):
how influencers won't talk to other influencers, and then she
said that if they do come up and talk to you,
it's only for a little while and then they scurry away.
She also said she often feels like other influences were
judging her or talking about her behind her back.
Speaker 1 (27:03):
She then said this it.
Speaker 7 (27:05):
Took a lot of trial and error for me, you know,
moving away from Sydney, and then you know, I started
going to events again in Melbourne more recently, and the
same thing happens your Melbourne influencers and not who you
think they are, your Sydney influencers and not who you
think they are. I can probably fully acknowledge that I
(27:27):
might not be who you think I am, but I
do think I am a very nice person and that's
why a lot of my friends are not online.
Speaker 2 (27:36):
She also went on to say that it's really unfortunate
her followers don't get the opportunity to see what influencers
are really like behind the scenes, and she said when
it comes to her brand, Sunflower Avenue, that she is
not going to be inviting influences to her events for
the sake of it, because they just don't care and
she's only going to be inviting customers. So it seems
like she's taking a leaf out of britt Selander's book.
(27:57):
I think inviting customers, or at least a mix of customers,
is really a good way forward because you're actually getting
people who were loyal to the brand, people who are
excited to be there, and people who want to post.
Speaker 7 (28:09):
Oh.
Speaker 1 (28:09):
It makes a lot of sense, and as.
Speaker 2 (28:10):
A consumer, you like to see loyalty and customers being
rewarded in this way. Exactly Right now, I want to
talk more about Isabel Clark and how she got dragged
into the Anna Paul drama.
Speaker 1 (28:20):
Because I felt so sorry for her.
Speaker 2 (28:23):
She said in her video that the comments regarding her
appearance were really triggering for her and she was just
trying to focus on her own mental health. And it
was hard not to notice in the video that she
was wearing a very bold winged eyeliner, and all I
could think about was how Mikayla Tester had spoken in
depth about how she used to wear a lot of
eyeliner after Anna Paul made comments about her eyes being
(28:45):
too close together, so I was like, wow, it must
have really made an impact on her. I feel like,
potentially it was a bit of a pot shot because
she was trying to recreate Mikayla did her makeup during
that time, or maybe she was trying to recreate the
Bellah did look that she'd previously done well for whatever reason,
and I do think the eyeline it was intentional. And
I could really tell when I watched this video that
the events of the past couple of weeks had really
(29:06):
rattled her. But she was just so mature about it,
and I found it really interesting when she spoke about
influencers being coworkers.
Speaker 1 (29:14):
Let's throw to what she said.
Speaker 7 (29:15):
And this isn't even about me. I'm sure that that
little bit that was lated is only a little smidge
of what is probably in those messages and in her
mind and in conversation, so it might not even just
be me. So I'm speaking kind of just to anyone
be a genuine person. The relationships in every part of
(29:38):
your life matter. And if you are an influencer, you know,
we don't have a lot of coworkers. You know, our
coworkers and our customer report kind of comes from our followers.
And you won't really have a job for too long
if you don't care about your followers and you don't
care about your community, you just won't people just need
(30:01):
to care a little bit more. You know, if you're
an influencer, you have responsibility. If you don't care about
your fans or your followers or whatever, they'll be able
to tell eventually. So in it, maybe start caring or
don't do the job.
Speaker 2 (30:15):
What she said is so true and as you were
talking about earlier, so if the influencer market is currently
so saturated, so influencers really do have to put a
lot of effort in with their followers to attract them
and keep them. It's interesting because I feel like influencer
brand trips are quite different to your run of the
meal influencer event where there's a large number of people invited.
(30:36):
Because talking before about Martha Calafatitas, she has become best
friends with Jackie, Alexander and the other women on this trip.
They seem to have actually forged a genuine friendship. So
maybe it's easier for influencers to become friends on these smaller,
more intimate trips where they're actually traveling away with one
another and they sort of have to get along.
Speaker 1 (30:57):
Maybe they're there for longer.
Speaker 2 (30:58):
Yeah, maybe it's because they don't get a play so
they can't just stick with whoever they've brought along to
the event, and they are forced to make friends. I
do like this concept though, of influencers being one another's
co workers, because if you're working side by side with
people in the same industry, you really have to work
out a way to get along. You can't be slagging
one another off. It just makes you look unprofessional and
(31:19):
this is a job at the end of the day. Well,
I think that is all we have time for today.
Thank you so much for joining us for this episode.
If you have enjoyed it, could you please make sure
you are subscribed on Apple Podcast and also Spotify and
leave us a five star review.
Speaker 1 (31:33):
This episode was recorded.
Speaker 2 (31:34):
On the traditional land of the Ghana people of the
Adelaide Planes.
Speaker 1 (31:37):
We pay respect to elders past and present.
Hello, and welcome to Outspoken.
Speaker 2 (00:05):
It's your dose of the hottest influencer and pop culture
news twice a week. I'm Kate Torba, and coming up
on today's show Isabel Clark's warning about fake influences and
Martha Califertitas's one thousand dollar blowwave. But first, a video
of Indy Clinton in the middle of what appears to
be a job interview is going viral now. The vision
was supposedly captured by an office worker who was shocked
(00:28):
to see the TikToker at their corporate office. Many are
skeptical though, that this could just be another PR stunt. Yeah,
Indy has been teasing for a couple of weeks now
that she has an exciting new venture in the work.
So two weeks ago, she announced on her TikTok that
something life changing has happened to her and went on
to say that her husband Ben has been helping her
a lot with the kids, so she can go and
(00:49):
be a boss now. On Thursday, she teased her followers
further sharing a mirror selfie taken from an office bathroom,
and in the photo she was wearing really corporate clothes.
I've never seen her in anything like that before on
a TikTok, she's always wearing baggy tracksuit pants and oversized tops.
She was wearing a matching suit from Kokie and she
had a clipboard under her arm.
Speaker 1 (01:09):
It was almost like she was.
Speaker 2 (01:10):
Cosplaying being an office worker. And in the caption she
wrote exciting new era. It's interesting you commented on what
she normally wears, because it seems to be quite a
strategic decision for her. She said that when she looks
hot on TikTok, it's not good for her, and it's
better to actually dress down so people don't get jealous.
Speaker 3 (01:26):
Yeah.
Speaker 2 (01:26):
She said that usually when we see her in the
baggy clothes, she actually has her gym gear on underneath,
which is usually a crop top and some legins which
she usually gets around the house in. But as you said,
that she has to hide maybe her body so that
people don't get jealous. Not long after that mirror selfie,
a video of Indy supposedly at an interview for an
office job started going viral on TikTok and the video
(01:49):
showed Indy being interviewed by an older man and it
was supposedly shot by an office worker who was in
the cubicle behind her, and over the video, the office
worker wrote, what.
Speaker 1 (01:59):
The action fuck Indy Clinton in my office?
Speaker 2 (02:02):
If you listen really carefully to the video, you can
hear Indy say and what time do I have to start?
And she then asked, is okay if I'm late occasionally? Now,
this video has quickly attracted over one hundred and fifty
thousand views, and it was uploaded by an anonymous account
which has never shared.
Speaker 1 (02:18):
A video before, which is a little bit fishy. That
is a massive red flag.
Speaker 2 (02:23):
It also doesn't make sense because I've worked in many
offices before, and there is no way that they would
conduct an interview in the open workspace for everyone to
listen to, especially if that person had a public profile. Yeah,
when I worked in a newsroom, it was very top
secret who they were hiring, and again it would be
people who had somewhat of a profile, So these interviews
(02:43):
would be taken place in private or at the very
least in a closed off office away from people. It
really doesn't make a lot of sense. And also the
fact that it was a staff member who apparently secretly
recorded it and then uploaded it. There would be no
way this would happen because this person could get fired.
I mean particularly when they're in a cubicle behind the
death that was happening, like it would be easy to
(03:04):
work out who that person was. Well, the thing is
people believed it, so immediately people started slamming the office
worker for invading Indy's privacy. One yearser wrote under the video,
this is such an invasion of privacy and something you
will easily lose your job over, whilst another said Jesus,
you could get fired for this.
Speaker 1 (03:22):
And it was quite interesting because a lot of.
Speaker 2 (03:24):
Indy's followers started tagging her in the post to alert
her that her privacy had been invaded. And this is
where influence of watchdog account. Dutch Minty got into the
conversation because she has recently made a comeback, so she
ended up sharing the TikTok in question and wrote, going
to be a tough day tomorrow for the employee who
filmed this, So she bought into it as well. I
don't know how I feel about dutch Minty being back.
(03:45):
When she returned, she spoke about how she didn't really
like the tone of her page a couple of years
ago and that's why she went on this hiatus and
she'd learned a lot since then, and she wasn't going
to just be honing in on influencers and being judgmental.
But ever since she's been back, it seems like that's
what she's been doing. I think she seems to have
gone harder on a couple of influences, if anything. Getting
back to this story, there was, of course Kate a
(04:07):
lot of skepticism over the legitimacy of this video and
whether this is an orchestrated pr stunt by a brand
maybe that she's working with. One follower wrote, underneath the video,
this is a teaser for something. It's not real, whilst
another said, so staged and fake.
Speaker 1 (04:22):
She'll announce some.
Speaker 2 (04:23):
Collab or brand deal tomorrow, and it did sound very fake.
The conversation that she had with this older guy, like
who is asking can I come in late?
Speaker 1 (04:32):
Or what happens to me if I'm late?
Speaker 2 (04:33):
Yeah, she's obviously playing into that trope that influencers don't
work really hard and they would really struggle having a
nine to five. Well, when she really took off a
couple of years ago, and there were some mainstream publications
who were doing profiles on her, there was a lot
of rhetoric that she'd never had a nine till five
job and she'd never really had a real job before,
So I wonder if.
Speaker 1 (04:51):
They're trying to play into that.
Speaker 2 (04:53):
And this isn't the first time that Indy has been
accused of being involved in a publicity stunt for a brand.
Last year's skincare brand TBH, attracted a lot of attention
when Indy appeared to accidentally leak one of their unreleased
products in a daily vlog. Oh my god, as if
this is a year ago, I remember seeing this and
being totally tricked by it. I was like, oh my god,
(05:13):
can you imagine they must be freaking out at the
TBH office because they're found to put out a video
where the social media girls share with her what had happened,
and she was freaking out, and they had to push
this launch forward for this product, which ended up selling
out yet actually ended up being one of their most
popular product launchers, And people started to get suspicious because
(05:33):
of the way that the TBH marketing team rolled out
all of these tiktoks straight afterwards, and they were such
viral videos because they had all these emergency meetings and
everyone was like, this just seems a bit off. Yeah,
and they're very well known for the gorilla marketing tactics.
Around the time of the Barbie movie release, they actually
got their boss, who looks a little bit like Margo Robbie,
(05:55):
to walk around the city with security guards and a
lot of people got tricked thinking it was Mark Robbie.
They also had a Taylor Swift lookalike come into their
office around the Eras tour, so they're very clever with
their marketing. They seem to push the boundary lot. It's
clear that they've got a young team behind them who
knows the types of videos that are going to go
viral on social media.
Speaker 1 (06:13):
And many people think that Indie's.
Speaker 2 (06:15):
Supposed move into the corporate world is another pr stunt
by TBH, and influencer updates Au pointed out that the
office Indy appeared to have her job interview in looks
very similar to the TBH office, so she shared these
photos side by side.
Speaker 1 (06:30):
They were near identical. Yeah, it did look very similar.
Speaker 2 (06:34):
Now. A day after the job interview went viral on TikTok,
Indian and her husband appeared in a daily vlog together
and said this.
Speaker 4 (06:41):
I've taken osline really exciting a few days a week,
which is fine.
Speaker 5 (06:46):
Formiliar who like running into each other in the city,
like at lunch spots and stuff.
Speaker 2 (06:52):
Indian then posted a number of Instagram stories showing off
her new work shoes. She wrote, got myself the cutest
new work shoes for winter now. The shoes in question
were from Tony Bienco, but she didn't tag them, and
this led a lot of people to speculate whether this
whole exercise was just an ad for a shoe brand.
It's still unclear exactly what is going on. I feel
like we might find out later this week. Something is brewing.
(07:14):
It has been a tough couple of weeks for Indy though,
because she has only really just returned to TikTok following
a lot of horrendous trolling that's been going on about
her recent nose job.
Speaker 1 (07:24):
It is so awful what has been going on to
Indy Clinton.
Speaker 2 (07:27):
And I'm glad we're talking about it today because whenever
her videos pop up on my feed, I have a
scroll through the comments and I'm absolutely disgusted with humanity.
The things that they're saying to her are so awful.
And she's been pretty open about this surgery as well.
She's explained that she's getting it done because there's a
bump on her nose that was caused by a surfing accident. Yeah,
and I was interested that she's got more backlash over this,
(07:50):
considering the last time she had surgery, she kept it
a secret, and I thought maybe the fact that she
was so upfront about what was going on that people
would react differently.
Speaker 1 (08:00):
Well, that's the thing.
Speaker 2 (08:01):
When she made her first return to TikTok since the
nose job, she prefaced that her nose was still very
swollen and it would take several months to settle and
that she's not fully recovered yet. She kept saying that
in all of her videos. Yet this hasn't stopped people
from being so cruel and judgmental online. There are these
absolute assholes who were comparing her new nose to Michael
(08:22):
Jackson and they're saying that she's ruined her face. And
we've got to remember that this is surgery that just
took place a couple of weeks ago.
Speaker 1 (08:30):
It hasn't settled in yet.
Speaker 2 (08:31):
She's been very clear about all of that, and due
to this onslaught of abuse, India has started to wear
a face mask. To hide her nose in her videos.
Here's what she said.
Speaker 4 (08:41):
I'd be wearing a mask for the foreseeable what's wrong
with soul baby, a foreseeable future, because unfortunately the dense
people of this world, all of you, but some of you,
are unable to understand that after you have your bones
shaved down, right, they cut a slit and lifted baskin,
(09:02):
shaved down the bone, and then realign some cartilage, they
expect a nose to look perfect two weeks post surgery.
Speaker 1 (09:09):
It's been two weeks, dude.
Speaker 2 (09:11):
It actually reminds me of the reaction Sky Wheatly got
when she unveiled her fox eye surgery. But I feel
like the circumstances were quite different. Not that it makes
it right, but I feel like people were more intrigued
by that surgery and the process involved because it's a
relatively new procedure. I mean, we hear about influencers and
just every day people having those.
Speaker 1 (09:31):
Jobs all the time.
Speaker 2 (09:32):
And also because Indy Clinton said she was getting it
done to fix an injury, whereas a lot of people
worried about Sky Wheatly's mental health because a lot of
people thought she did not need to get her eyes
lifted at thirty years old. Yeah, there's also been this
really gross video that's been floating around on TikTok, which
is essentially a before and after comparison of Indy, and
in the before photo, Indy's literally pregnant and has blonde hair,
(09:54):
so the structure of her face is completely different. She's
got fluid and extra weight, and I I just think
it's unfair to compare a photo of someone when they're
pregnant to a photo when they're two years postparted.
Speaker 1 (10:05):
It because people are saying, what else has she got done?
Speaker 2 (10:08):
Because her cheeks look completely different, her jawlines different, everything's
different about her. That's what happens when women go through pregnancy.
Speaker 1 (10:15):
Their face is completely different.
Speaker 2 (10:17):
I feel like my face and the structure is completely
different at the.
Speaker 1 (10:19):
Moment to what it's usually like.
Speaker 2 (10:21):
I got a complete jump scare the other night when
you sent a video through of me eating zambreros after
I'd just given birth.
Speaker 1 (10:27):
It was shocking.
Speaker 2 (10:28):
I was like, I look like a completely different person.
I had so much fluid in my face. I would
hate for someone to take that picture and now compare
it to me and be like, oh, she's had a
lot of feeler in her face. Yeah, Well, women are
starting to hit back on TikTok and they're creating videos
calling out indies trolls.
Speaker 1 (10:43):
Here's a snippet of what some people have been saying.
Speaker 3 (10:46):
Okay, guys, I'm getting really really mad. You guys need
to leave Indy Clinton the frick alone. What does it
affect to you that she got a nose job? It doesn't,
so why the heck are you guys commenting the most
horrible things on her videos? The fact that even big
eddies have to step in and make a video like,
she's clearly not having a good time on the internet lately.
Speaker 6 (11:04):
Can we just talk about Indy Clinton for a moment.
Why do girls have to be so bitchy? Like, why
can't we just support one another? My goodness, we're comparing.
Speaker 5 (11:15):
Photos of someone a woman who was pregnant who she
said I was twenty five kilos heavier because I was pregnant,
and we all we all get puffy faces.
Speaker 6 (11:25):
While we're pregnant.
Speaker 5 (11:27):
With comparing that photo with a photo of her now
not pregnant twenty five kilos ladder.
Speaker 2 (11:34):
I think it's really nice to see people actually calling
out this trolling behavior and saying that this is not acceptable.
I've absolutely been loving her husband Ben's videos as well.
He has been sticking up for Indy. He's been telling
the trolls off, and it is just so nice to
see that he is in her corner.
Speaker 1 (11:50):
This is what a one thousand dollar blowwave looks like.
In New York City.
Speaker 2 (11:53):
Martha Califatitis has shocked her followers by revealing she got
a one thousand dollar.
Speaker 1 (11:57):
Blowwave in New York City.
Speaker 2 (12:00):
Former Reality Style was slammed for being unrelatable and flaunting
her wealth in a cost of living crisis, but she
says it's the best blowwave she's ever had now. So
if there was a lot of pressure on Martha to
look good that night, yeah, I feel like the pressure
was definitely on that night because Martha was appearing at
an influencer event which was hosted by em Rada and
Sidney sween Oh got it say no More Because the
(12:21):
two of them, they're basically the face of this new
Cara Stars pop up event and campaign where they're promoting
this new hair gloss, and Martha was invited along with
a number of other Ossie Beatty influencers, including.
Speaker 1 (12:32):
Katia Milan and also Jackie Alexander.
Speaker 2 (12:34):
So they had been flown to New York as part
of this all expenses paid influencer trip to promote this
new range.
Speaker 1 (12:40):
What an incredible gig to get Oh wow.
Speaker 2 (12:43):
I mean I suppose a lot of them have now
moved on to Coachella.
Speaker 1 (12:45):
From New York.
Speaker 6 (12:46):
Yeah.
Speaker 2 (12:46):
Ahead of the event, Martha shared a number of get
Ready with Me videos, including how.
Speaker 1 (12:50):
She achieved her blowwave.
Speaker 2 (12:52):
She captured the video can confirm this is the most
expensive blow dry I've ever had, worth every penny, Thank you, Jackie. Now,
in this video, Martha's Jackie, who is the New York
hare stylist, arriving at her hotel room to work her magic,
and she ended up.
Speaker 1 (13:05):
Giving Martha a haircut.
Speaker 2 (13:07):
She added some extra layers for bounce, and she also
proceeded to pin Martha's hair in rollers and also added
some extra curls, so she did get the works. Let's
listen to Martha's reaction to the final results.
Speaker 1 (13:22):
My what, bud Yaddy? That is literally the brief though,
like that, you gave the best.
Speaker 4 (13:33):
Helo wave I've ever had.
Speaker 2 (13:36):
She definitely did pump up the hairdressers tires in that video,
but I have to say it did look very nice,
but it would want to for the price tag of
one thousand dollars. I couldn't help but think how much
Martha was looking like Kim kut Ashen in this video.
So on Maths she was dubbed the kmart Kim, and
she's looking more and more like her. I think it's
how she's doing her makeup now. She seems to be
(13:56):
doing a lot more contouring also, probably because she did
have a thousand dollars lowwave that probably helped a little. Yeah,
that's probably the norm for Kimmy Kay. It turns out
that Jackie Alexander also got a blowwave done by the
same stylist.
Speaker 1 (14:08):
The only issue was.
Speaker 2 (14:09):
Her appointment was at eight am, so she was kind
of like that first bridesmaid in a wedding party that
gets absolutely screwed. Well. I really felt for Jackie because
she had been out drinking the night before because it
was her birthday, so she ended up having a nap
after she got the blowwave done and essentially ruining it.
It actually ended up making some pretty good content though,
and it was pretty convenient because then she could talk
about how the kerastas formula helped her get her blowwave back.
Speaker 1 (14:32):
Martha did give her shit over it.
Speaker 4 (14:33):
Though, now her is really giving.
Speaker 1 (14:37):
I fear mindsgiving the most.
Speaker 4 (14:39):
Yeah, well yeah, I slept on mine.
Speaker 7 (14:40):
So our cute little friend Jackie, we got a thousand
dollars blowave today.
Speaker 1 (14:46):
Our blowwaves from our New York hair.
Speaker 6 (14:49):
Stylus costs a thousand dollars.
Speaker 2 (14:52):
And each each and she got hers and then fucking
slept on it.
Speaker 1 (14:57):
So and look it still looks amazing. No, it's it.
It doesn't, No, it does now.
Speaker 2 (15:03):
Martha's TikTok blew up, with the video attracting over two
hundred and fifty thousand views. The general tone in the
comment section was outrage. One follower wrote it's obscene paying
one thousand dollars for a blowwave, and even more obscene
that you're okay advertising it in the current economic climate,
while another wrote how absurd one k in the current climate.
How do you think this is relatable? Martha replied it's not.
(15:26):
Hairdressers even started plighing in, with one writing as gorgeous
as it looks. As a hairdresser of thirty four years,
I get it was a call out to your hotel room,
but you just got ripped off hard, whilst another said,
as a hairdresser, how do I get people to start
paying me one thousand.
Speaker 1 (15:40):
Dollars to do their hair?
Speaker 2 (15:42):
Now? There was one fan who was very polite and
could see why the investment was worth it, writing, if
you're on a red carpet and going to be photographed
from every angle, you're going.
Speaker 1 (15:50):
To pay for it now.
Speaker 2 (15:51):
Of course, social media is not what it seems, and
this ended up being a major case of rage baiting.
Martha Callor Foretitas and Jackie Alexander did not pay for
their one thousand dollar blowwaves.
Speaker 1 (16:01):
Are you surprised, Sovie? No, I'm not.
Speaker 2 (16:03):
And when I dug deeper into the other influencers who
were on this trip's content, it was quite clear that
Kerastas had organized hairdressers to visit each of the influencers
in their hotel rooms to get them ready for the event,
and Martha even tagged Kerastas in her original post.
Speaker 1 (16:19):
So it surprises me that they.
Speaker 2 (16:20):
Would want their influencers on the trip promoting that they
got a thousand dollar blowwave, Because to me, it's like,
hang on, do I need a thousand dollar blowwave in
order for my hair to.
Speaker 1 (16:29):
Look good using this product.
Speaker 2 (16:30):
Yeah, I wonder if they weren't really happy with the
way that Martha promoted it, because I get in order
to sell this hair gloss, Kerastas wants all of the
influencer's hair to look as great as possible when they're
at this event, so it makes sense for them to
send top stylists to their rooms to ensure that they're
seen in the best light. But as you say, Kate,
when you're then pointing out that this hairstylist usually charges
(16:52):
one thousand dollars just to do a simple blowwave, it's like, fuck,
this product mustn't be very good. Yeah.
Speaker 1 (16:57):
I would have thought it would be better if.
Speaker 2 (16:58):
The influencers were shown doing their hair in videos before
the denting it themselves, because then it actually shows well
at home.
Speaker 1 (17:05):
This is how you use it, This is how I
can achieve the look.
Speaker 2 (17:08):
I get the vibe that maybe this was a concept
that wasn't necessarily approved or suggested by Kerastars.
Speaker 1 (17:14):
It's something that Martha ran with.
Speaker 2 (17:15):
Maybe she asked the stylist who was in her hotel room, Hey,
how did it much to usually charge with something like this,
or what's the most expensive blowway you've ever done. So
she knows what makes good content. She knew that this
was going to rage bait a lot of people. As
you said, Katie got two hundred and fifty thousand views.
It's done very well for her, and she's probably essentially
saying to Kerostars, look, you should take me on more
brand trips like this to New York because look how
(17:37):
many views I got for you. Well, ultimately it's good
brand exposer for Kerostars. I mean, we're talking about it,
people are talking about it.
Speaker 1 (17:43):
I'm intrigued.
Speaker 2 (17:44):
What's the most expensive haircut or hair style you've ever
got done?
Speaker 1 (17:48):
Well, I've never.
Speaker 2 (17:49):
Really paid a lot for any sort of hair styling.
We have had the same hairdresser since we were four.
She's now become a family friend. She did our hair
at our wedding and she was so kind she gave
it to us as a guar. So my wedding hair
probably would have been the most expensive, but I don't
know how much she would have normally charged. The only
time that I've really had an insight into how crazy
some hairdressing prices are was when I worked at Today
(18:11):
Tonight and we did this investigation. So we went under
the cover and basically we went to one of the
most expensive hairdressers on King William Road, which is quite
a fancy street in Adelaide, and we tried to get
them to upsell everything for us. I mean this was
about eight or nine years ago. I think the haircut
ended up being like six hundred dollars. We then took
(18:33):
a model to a really affordable hairdresser to show that
you could achieve the same results at just a place
that was maybe not in such a fancy area. And
then we took them to the streets and people had
to pick which was the more expensive haircut.
Speaker 1 (18:47):
What I ended up winning out.
Speaker 2 (18:48):
The person who had the cheaper haircut actually won. Oh
woich was quite embarrassing for the high end salon. I
can never ever go there again. I've always some of
our friends go to this salon and I always think, oh, like,
when my hairdresser retires, where.
Speaker 1 (19:03):
Will I go.
Speaker 2 (19:03):
I'm like, I could never go to anywhere on Kinglynd
Road now, I mean, surely eight or nine years have passed.
Speaker 1 (19:08):
They probably might have held it.
Speaker 7 (19:10):
I think a lot of people forget that the influencer
world is quite literally a world. Do you know what
I mean? Like, it's completely different from real life.
Speaker 2 (19:20):
Isabel Clark has broken her silence after being dragged into
the Anna Paul drama. The beauty influencer warned her followers
that most influencers aren't as they appear online. Okay, before
we get into it. For those not familiar with her,
who is Isabel Clark? Well, she's a twenty six year
old Australian influencer who started out sharing makeup YouTube tutorials
as a teenager.
Speaker 1 (19:41):
And despite getting accepted.
Speaker 2 (19:42):
Into a law degree after achieving an almost perfect ATAR,
she put her studies on hold to pursue influencing full time.
Speaker 1 (19:49):
Well, I had no idea that she got an almost
perfect ATAR. Yeah, she's a very intelligent woman.
Speaker 2 (19:54):
Now. She has over six hundred and sixty thousand followers
on Instagram and over three hundred and seven tea on
TikTok And what has really set her apart from other
influences is her transparency around her health issues.
Speaker 1 (20:05):
So she has been really.
Speaker 2 (20:07):
Open about sharing her struggles with depression, anxiety, and other
health challenges. So over the years, she's documented her experience
with endometriosis as well as their surgeries to remove early
cancer sales from her breast. We actually spoke about Isabelle
around a year ago when she was launching her fashion
line called Sunflower Avenue, and there was a bit of
contention at the time over some copyright issues.
Speaker 1 (20:28):
Yeah, it was.
Speaker 2 (20:28):
Pretty annoying because she wasn't in the wrong and her
community really rallied behind her at the time. So four
years prior to her launching her own brand, she created
this private Instagram community called Sunflower Babies and the point
of it was to share meaningful conversations with her followers online.
And this community really flourished and she started hosting in
(20:49):
person events and community events, and then she thought, well,
why not launch a fashion label.
Speaker 1 (20:53):
Off the back of it.
Speaker 2 (20:53):
And the purpose of her brand is to blend fashion
with self care and mental health awareness. So it's quite
different to a lot of influencers who just launched these
brands to get a quick buck. Yeah, she seems to
have a genuine connection with her community, and I think
that that's why her following has continued to grow, particularly
on TikTok. Yeah, and as you can see, she's really
trying to make a difference in the influencer space. Which
(21:16):
is why so many people were upset when she got
dragged into the Anna Paul drama. It turns out she
was a topic of discussion in one of Anna Paul's
group chats that included Addis Paul and Mikayla Testa. It's
interesting because when Anna first brought this up in her
rebuttal video to Mikayla, she didn't include which influencer they
(21:36):
were talking about. She chose to blur the photo of
Isabelle Clark, and it's apparent now why because she was
trying to make out like Michaela was speaking badly about
her and the closeness of her eyes, when in reality,
it was actually Anna Paul who kicked off the negative
conversation about her. Yeah, because she shared a screenshot of
Isabelle in the group chat and wrote, fuck you. She's
(21:57):
suggesting she looks like Bella had did, which Adis replied,
fuck that screenshot for fuck's sake. Fuck's sake, man Now.
Mikayla wrote back, I feel bad. I guess she's making
do with what she's got. I can't hate on her
for that. Anna then said she probably talked about us too,
and said her eyes cut off halfway through now, according
to Anna, Mikayla went on to make derogatory comments about
Isabelle's eyes. However, Michayla claims that she was actually talking
(22:19):
about herself and it.
Speaker 1 (22:21):
Was a typo.
Speaker 2 (22:21):
Yeah.
Speaker 1 (22:22):
Now. On Wednesday, Isabella.
Speaker 2 (22:23):
Uploaded a TikTok addressing the drama, and she aptly captioned
it some afternoon thoughts from Bella had did herself, so
at least she was having some fun with it. Now,
while she didn't name Anna, she didn't need to because
it was pretty clear who she was talking about. Let's
throw to some of what she said.
Speaker 7 (22:38):
I can guarantee you that, yes, this one influencer isn't
who she portrayed herself to be online and also to
me personally, Like I thought, I thought we were cool,
you know, w we'd plain to each other stories and stuff.
So a bit weird, really really fucking weird. But I
didn't read into our relationship too much or put too
much weight on who she was, you know. I was
(23:00):
only when I saw those little screenshots that I was like.
Speaker 1 (23:03):
Oh now.
Speaker 2 (23:05):
Isabel went on to say that a lot of influencers
are not how they represent themselves online. She also said
that the influencer world was superficial and it's the reason
why ninety nine percent of her friends are not mine.
It's interesting because Isabel was part of Madison Woolly's influencer
Click in Sydney.
Speaker 7 (23:20):
Yeah.
Speaker 2 (23:21):
Well she's moved now to Melbourne. But Madison Woolly's best
friend Caitlin Roriguez and her podcast co host is Isabel's manager,
so surely she is still friends with There may be
Madison Council one of the one percenters.
Speaker 1 (23:31):
Yeah.
Speaker 2 (23:32):
Now, Isabel really broke the fourth wall when she revealed
just how awkward influencer events are, and it seems like
this is becoming a trend on TikTok for influencers to
dish the dirt about influencer events. Recently, Tilly Whitfield was
talking about how she doesn't like going to influencer events
and influencers seem to be wanting to call out other influencers.
Speaker 1 (23:51):
For their bad behavior.
Speaker 2 (23:52):
Do you think it comes down to competitiveness in the industry.
The industry is so oversaturated at the moment, and is
of people becoming friends at these events and wanting to
help each other out.
Speaker 1 (24:04):
There's almost this rivalry that's happening.
Speaker 2 (24:06):
You're absolutely correct, because if you think back to the
golden days of Instagram, influencers actually wanted to make friends
with other influencers because there were so few of them
and they could capitalize on each other's following. So if
you appeared in one person's video, then they would send
followers your way and vice versa. But there's just so
many influencers there that it's not really that worthwhile, and
(24:28):
there's only.
Speaker 1 (24:28):
So few jobs around.
Speaker 2 (24:29):
I also think TikTok has really changed the game. I
think there's a bit of snobbery associated with those who
were big on TikTok as opposed to those who have
been in the industry for longer and have made a
name for themselves on Instagram and YouTube. I think that
a lot of those og influencers would see the TikTokers
as not.
Speaker 1 (24:47):
Genuine creators or big names.
Speaker 2 (24:49):
I think there'd be a lot of ego associated with it,
which doesn't make sense to me because I think in
this day and age, if you're on TikTok and you've
made it big, you've had to absolutely grind you having
to put out multiple videos a day. We're seeing more
normy influencers and everyday people. You know, we're really enjoying
people who have an office job and do influencing or
TikTok on the side. Yeah, it's just not these rich
(25:10):
models anymore. It just all seems very high school. And
I think another big reason why these influencer events are
so awkward is because a lot of these influencers spend
the majority of their day at home, not talking to anyone,
just filming themselves. So to go out and actually have
to talk to other people, they haven't had the chance
to develop those social skills that a lot of us
develop when we have a part time job or we
(25:32):
go to UNI and we leave school.
Speaker 1 (25:34):
Yeah, it's so true.
Speaker 2 (25:34):
I feel like there's a bit of social anxiety that
happens when influencers have to go to these real life
events and talk to people. I also wonder if there's
a bit of contention over who's getting paid what to
attend events, because gone are the days where influencers would
rock up to an event because it was something fun
to go to or they were getting a goodie bag. Now,
influencers get paid different prices to attend events, So maybe
(25:57):
there's a bit of annoyance that someone's getting paid more
than them.
Speaker 1 (26:00):
It's so funny to think that so many of us
would actually.
Speaker 2 (26:02):
Want to attend these events, but for influences, it seems
like it's like something that they hate going to, that
they dread. I have to say that a lot of
these events are boring and you feel like you're being
used at them. Now, I am talking from the perspective
of someone who has worked in events before. I used
to work at a PI agency here in Adelaide that
hosts a lot of Adelaide events, and I mean some
(26:23):
of them would be the opening of an envelope, you
know what I mean.
Speaker 1 (26:25):
It wouldn't be something very exciting.
Speaker 2 (26:27):
Adelaide's obviously different to Sydney and Melbourne, but you're really
having to beg people to come to these events, and
you'd be having to invite a lot of low scale influencers,
people who just wanted to be seen somewhere. And back
then we weren't paying anyone to attend, so there was
even less incentive for people to go. And post I
does don't get it. Can't people will just be adults
and talk to each other. Because Isabelle was complaining about
(26:48):
how influencers won't talk to other influencers, and then she
said that if they do come up and talk to you,
it's only for a little while and then they scurry away.
She also said she often feels like other influences were
judging her or talking about her behind her back.
Speaker 1 (27:03):
She then said this it.
Speaker 7 (27:05):
Took a lot of trial and error for me, you know,
moving away from Sydney, and then you know, I started
going to events again in Melbourne more recently, and the
same thing happens your Melbourne influencers and not who you
think they are, your Sydney influencers and not who you
think they are. I can probably fully acknowledge that I
(27:27):
might not be who you think I am, but I
do think I am a very nice person and that's
why a lot of my friends are not online.
Speaker 2 (27:36):
She also went on to say that it's really unfortunate
her followers don't get the opportunity to see what influencers
are really like behind the scenes, and she said when
it comes to her brand, Sunflower Avenue, that she is
not going to be inviting influences to her events for
the sake of it, because they just don't care and
she's only going to be inviting customers. So it seems
like she's taking a leaf out of britt Selander's book.
(27:57):
I think inviting customers, or at least a mix of customers,
is really a good way forward because you're actually getting
people who were loyal to the brand, people who are
excited to be there, and people who want to post.
Speaker 7 (28:09):
Oh.
Speaker 1 (28:09):
It makes a lot of sense, and as.
Speaker 2 (28:10):
A consumer, you like to see loyalty and customers being
rewarded in this way. Exactly Right now, I want to
talk more about Isabel Clark and how she got dragged
into the Anna Paul drama.
Speaker 1 (28:20):
Because I felt so sorry for her.
Speaker 2 (28:23):
She said in her video that the comments regarding her
appearance were really triggering for her and she was just
trying to focus on her own mental health. And it
was hard not to notice in the video that she
was wearing a very bold winged eyeliner, and all I
could think about was how Mikayla Tester had spoken in
depth about how she used to wear a lot of
eyeliner after Anna Paul made comments about her eyes being
(28:45):
too close together, so I was like, wow, it must
have really made an impact on her. I feel like,
potentially it was a bit of a pot shot because
she was trying to recreate Mikayla did her makeup during
that time, or maybe she was trying to recreate the
Bellah did look that she'd previously done well for whatever reason,
and I do think the eyeline it was intentional. And
I could really tell when I watched this video that
the events of the past couple of weeks had really
(29:06):
rattled her. But she was just so mature about it,
and I found it really interesting when she spoke about
influencers being coworkers.
Speaker 1 (29:14):
Let's throw to what she said.
Speaker 7 (29:15):
And this isn't even about me. I'm sure that that
little bit that was lated is only a little smidge
of what is probably in those messages and in her
mind and in conversation, so it might not even just
be me. So I'm speaking kind of just to anyone
be a genuine person. The relationships in every part of
(29:38):
your life matter. And if you are an influencer, you know,
we don't have a lot of coworkers. You know, our
coworkers and our customer report kind of comes from our followers.
And you won't really have a job for too long
if you don't care about your followers and you don't
care about your community, you just won't people just need
(30:01):
to care a little bit more. You know, if you're
an influencer, you have responsibility. If you don't care about
your fans or your followers or whatever, they'll be able
to tell eventually. So in it, maybe start caring or
don't do the job.
Speaker 2 (30:15):
What she said is so true and as you were
talking about earlier, so if the influencer market is currently
so saturated, so influencers really do have to put a
lot of effort in with their followers to attract them
and keep them. It's interesting because I feel like influencer
brand trips are quite different to your run of the
meal influencer event where there's a large number of people invited.
(30:36):
Because talking before about Martha Calafatitas, she has become best
friends with Jackie, Alexander and the other women on this trip.
They seem to have actually forged a genuine friendship. So
maybe it's easier for influencers to become friends on these smaller,
more intimate trips where they're actually traveling away with one
another and they sort of have to get along.
Speaker 1 (30:57):
Maybe they're there for longer.
Speaker 2 (30:58):
Yeah, maybe it's because they don't get a play so
they can't just stick with whoever they've brought along to
the event, and they are forced to make friends. I
do like this concept though, of influencers being one another's
co workers, because if you're working side by side with
people in the same industry, you really have to work
out a way to get along. You can't be slagging
one another off. It just makes you look unprofessional and
(31:19):
this is a job at the end of the day. Well,
I think that is all we have time for today.
Thank you so much for joining us for this episode.
If you have enjoyed it, could you please make sure
you are subscribed on Apple Podcast and also Spotify and
leave us a five star review.
Speaker 1 (31:33):
This episode was recorded.
Speaker 2 (31:34):
On the traditional land of the Ghana people of the
Adelaide Planes.
Speaker 1 (31:37):
We pay respect to elders past and present.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!