August 21, 2025 • 36 mins
Sarah’s Day’s campaign launch for Australian electrolyte brand, Hyro, has divided audiences. The fitness influencer unveiled the secret drink flavour she has created, alongside a controversial viral video, which featured a kidnapping.
Molly Mae has revealed she recently turned to ChatGPT for advice, after her two-year-old daughter, Bambi, bit a child at daycare.
Controversial Queensland businessman, Oli Frost, who is best known for being the husband of influencer Nikki Westcott, has called out his former friend’s business. The friend in question is none other than a fellow boyfriend of Instagram, Jerome Ahern.
Skye Wheatley has been left reeling after she unveiled the makeover of her eldest son’s bedroom. The influencer proudly shared a room reveal on her TikTok, but was inundated with negative feedback.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:02):
Hello, and welcome to Outspoken. It's your dose of the
hottest influencer and pop culture news twice a week. I'm
Amy Torber and coming up on today's show, Sarah's Day's
controversial campaign launch, Sky Wheatley defends her son's bedroom makeover,
The Boyfriends of Instagram's Business Battle, and Our Friday Debrief.
But First, Kate. Mollie May has revealed she recently turned
(00:25):
to chat gpt for advice after a two year old daughter, Bamby,
bit a child at daycare.
Speaker 2 (00:31):
Yeah. So.
Speaker 1 (00:32):
In her recent vlog, Molly was pretty apprehensive to talk
about the incident because she's been copying a lot of
backlash about sharing her takes on parenting, and she also
thought it was a little bit controversial to use AI
to help parent her child, but she joked that she's
getting used to it now seeing as though controversial was
currently her middle name after being a month for four months.
I have no judgment when it comes to someone using
(00:52):
chat gpt for advice about their child. Oh, it's like
my our third parent currently at the moment. So Mollie
shared how she got a call from daycare telling her
she had to come and collect Bamby early because she
had bitten a child, and according to Molly, the news
didn't upset her because there is a biting pandemic going
on at the daycare center, and she said it was
only going to be a matter of times before Bambi reciprocated.
(01:14):
The funniest thing about this story is what Molly actually
asked chat gipt's advice on. So she wanted to know
how she should discipline Bambee, specifically if she should take
her out for ice cream afterwards, yeah, because it's usually
a part of their Friday afternoon tradition after daycare. Mollie
conceded that the advice chatchept gave her was really really incredible.
(01:34):
This is what she said, got.
Speaker 3 (01:37):
Some really really incredible advice at two and a half.
Consequences need to be immediate and directly linked their behavior.
If the biting happened in the morning and the ice
cream date is hours later, she is unlikely to connect
the two in her mind. If you cancel the treat
and say it's because of the biting, she may not
fully understand and it could just feel random or like
you're being mean for no reason. Holding a separate nice thing,
(02:02):
it's more effective to address the behavior in the moment,
at nursery or as soon after as possible.
Speaker 1 (02:08):
You know how everyone says, when you grow up, you
realize that your parents didn't know how to do anything. Yeah.
Can you imagine, bamby watching this back and realizing that
a lot of the parenting advice came from AI? Yeah,
I mean it's pretty funny. I mean, hats off to
our parents who didn't have AI or Google and had
to work out what to do on their own. Accord,
I have to admit chat GPT has a choke hold
(02:29):
on me, not just for parenting but for everything in question.
And I know people are gonna lecture me on the
environmental impact of using it, but I ask it questions
on the daily. The only thing that irritates me about
your love for chat GPT is it used to call
it chat gtp Oh. I know I still get that
in my head. Sometimes I'm gonna blame my husband, Reaes.
He's the one that used to say it like that.
I have been using chat GPT recently to create bedtime
(02:52):
stories for Harry or They're so funny, They're so the
only about I felt really guilty though. I saw this
morning the ABC had an article up about all these
authors who have said chat GPT's been stealing their work.
Oh yeah, rips it from other people. Yeah, it's actually
incredible because I read out this story yesterday at family
dinner and my dad's like, did you come up without yourself?
I'm like, no, it's chat gpt. Well you really personalized it,
(03:13):
like there were some in jokes in the story. I
have been using chat gpt to redesign my living room.
We're not actually planning to do anything at the moment,
but I wanted to see what it could do, and
it's actually been really shit, Like really, yeah, the designs,
it doesn't work. It's not even in the same layout.
So stealing the right work from the right person. Yeah,
so I think interior designers and architects are safe for now.
(03:34):
Do you know what I got it to do the
other night was And please, if anyone knows my husband Dale,
don't tell them. I'm getting him this for Father's Day.
But he loves Pokemon and I've seen on TikTok you
can buy personalized Pokemon cars. Yeah they're cool, they're so expensive,
So anyway, I'm making my own. I'll have to share
it online and I got chat gpt to turn a
photo of Dale and Harry into anime and it looks
(03:55):
so good. Now back to the world of Molly may
Now do we call him boyfriend, say baby daddy? They
used to be fiance. They just call him Tommy. Yeah.
Tommy Fury has opened up further about his drinking problem
on his three part BBC docuseries Tommy, The Good, The Bad,
The Fury. So he revealed he actually doesn't remember what
it felt like when Molly walked out on him with
(04:15):
their daughter because he was drunk at the time.
Speaker 4 (04:18):
Yeah.
Speaker 1 (04:18):
I saw that grab and I was like, that's really sad.
Speaker 4 (04:21):
Yeah.
Speaker 1 (04:21):
So in the first episode of the series, he said,
I woke up, I was like shit, and I was
listening to probably the silence of the house for like
an hour. I was like, fuck, and that was the
last time they've been here. Do you notice how a
matter of fact, he always talks. I was drunk, right Molly,
Molly walked out of me, and I don't remember. I
think he talks exactly like his dad. Yeah. I've always
(04:42):
had a soft spot for Tommy because I loved his
series of Love Island and I was a big fan
of him and Molly on it not a fan of
the way he's treated her, but again, there's a part
of me that likes seeing them back together. Everyone loves
that redemption arc, don't they. And this is what this
documentary seems it's all about. Yeah, Well, they're clearly trying
to make him look like a good guy, because he
went on to say that no matter how drunk he was,
(05:02):
Bambi's routine always stayed the same, and he'd get up
and feed her her breakfast and bottle what just hung
over as farmer. He also denied the cheating allegations that
spread like wildfire at the time of their breakup, which
was this time last year. Can you believe it? Are
you serious? Yeah? He don't know if it feels like
longer or shorter. I think it feels almost longer. But
for me personally, so much has happened since then. Yeah,
(05:23):
But so much has gone on in the world of
Molly May And we've seen two different series on her show.
Well actually it was one, it was a two parter.
We've seen Tommy film a documentary as well. Yeah, and
currently Molly's filming the second series of her doco. She
was going on, Oh, it's so much more fun filming
it because it's so much lighter and where, you know,
filming at maybe and about business and I'm thinking over
(05:44):
wance that just film at home with Tommy. The team
of Amazon probably didn't like that promotion of the show.
Or do you think that she is filming with Tommy
and that's why we haven't really seen a lot of
him in her YouTube channel because they're saving it for
the doco. Possibly, I mean, once they're loved up, no
one really cares that much about it though. Yeah, but
surely there's still some cracks in that relationship, Like it's
not all smooth sailing. They're still living in different houses.
(06:07):
Controversial Queensland businessman Ollie Frost, who is best known for
being the husband of influencer Nicky Wescott, has called out
his former friend's business. The friend in question is none
other than a fellow boyfriend of Instagram Jerome ahearn Now.
Jerome used to date Lily Brown back in the day,
and it's rumored that he is the reason behind her
relationship breakdown with Nicky Wescott and Lucy Jackson. Reading between
(06:29):
the lines, it seems like the wild Ones sided with
Jerome during the breakup because they're still friends with him. Well,
probably not anymore now. Oli Frost took to his Instagram
to share a warning to his followers. He wrote, I'd
strongly advise anyone considering Winners Locker to do their homework.
There are serious concerns about how the business is run,
questions over whether prizes are actually delivered, and a track
(06:50):
record that doesn't inspire trust. Before signing up or continuing
your membership, research through and make your own call. Just
a friendly heads up now this business Winner's Locker. This
is essentially a subscription based giveaway platform, very similar vibes
to Adrian Putelli's giveaways. Yeah, so they tout themselves as
giving away massive rewards to everyday Aussie's and Jerome is
(07:11):
the original founder of the business. He now works as
the head of Growth and on the website it says
he leads all of the marketing and pr Funnily enough,
according to his bio, which I'm assuming he wrote himself,
he says he has a rich background working for some
of Australia's most exciting startups, and it goes on to
say a talented individual behind the desk and on the field.
Jerome blends exciting sports promotion and incredible experiences to everyone
(07:35):
in the Winner's Locker community, passionate about golf, tennis and
nrrel a sports enthusiast with a love for the green
the court turned the field. I love that essay that
he wrote that Let's be honest, it was probably Chat GPT.
I know, Chat GPT for the win again now. According
to Winners Lockers' Socials, they give cars and cash away
every two weeks. Matt, Paul mitch Orville, and Chloe Zepp
(07:57):
all follow the Instagram account now. Ollie's call outcame as
a real surprise to a lot of people because he
and Jerome have been friends for years. Ollie even shared
a post to his Instagram feedback in twenty twenty wishing
Jerome a happy birthday. That's a big deal for man
to do a birthday post for a friend. They must
have been very close. Obviously, something major has happened between
(08:18):
the pair for Oli to publicly call him out.
Speaker 3 (08:20):
Now.
Speaker 1 (08:20):
It's important to note that not long after he posted
the story, he deleted it, not before influencer updates Au
had a chance to post it. Doing God's work there,
Amber Yeah, I think it's important that we clarify that
we are in no way suggesting that any of Ollie's
claims about Winner's Locker a troupe, nor Jerome or the
company have actually spoken on the matter. Yet. What I
(08:41):
want to talk about, though, is how hypocritical this was
from Olli. Frost I was pretty blown away with it
because usually Olli is the one getting called out. So
this is where we need to introduce another boyfriend of Instagram,
Matt paul So. Back in twenty twenty, when Matt was
engaged to Tammy Hembro, he went into business with Olli.
We actually have covered this depth on the podcast before,
but Matt invested in Oli's Gold Coast restaurant called the Man.
(09:04):
But less than three years later, the business went into liquidation,
and at the time Matt told the Gold Coast Bulletin
that Olli had squeezed him out of the business and
owed him money. Despite Maman and several other of Olie's
restaurants going into liquidation in twenty twenty three, they continued
operating under a new entity that he set up. Now
that entity went into administration in June this year, and
(09:26):
Olli and his business partner are currently challenging in court.
It's been reported that Ollie's four restaurants entered administration because
of a one point four to five million dollar debt.
So it's pretty wild to me the Olli Frost feels
like he's in a position to call out another businessman.
I was pretty surprised when I saw it too, And
it's kind of ballsy of him because I'm sure Jerome
knows a lot of his secrets. Yeah, I mean they've
(09:49):
been friends for years. You think, oh, I probably don't
want someone else digging up stuff on me. I mean,
he's had Matt Paul calling him out in the media,
saying this whole thing couldn't happen to a more deserving bloke.
And also, for the sake of your influence a wife,
Nicki Wescott, why are you weighing into these things and
getting more attention, well, plain Devil's advocate. Could he genuinely
be really concerned about these giveaways? I think that's a
(10:11):
very earnest approach. I think clearly something big has happened
between the pair, and he's trying to level things out
revenge kind of thing.
Speaker 2 (10:18):
Honestly, Guys like I do not let shit like this
get to me. I never do.
Speaker 1 (10:24):
Sky Wheatley has been left reeling after she unveiled the
makeover of her eldest son's bedroom. The influencer proudly shared
a room reveal on her TikTok but was inundated with
negative feedback. Okay, what was the problem with this room? Well,
the people of TikTok have spoken and they've deemed that
the room was far too grown up for Sky's six
year old sun Forest. So the design was nothing crazy.
(10:47):
The room's got dark timber floors, white walls, and those
sheer curtains that are very in fashion at the moment. Yeah.
I mean, I'd quite like that set up for my
own room, and I suppose that's where the issue lies.
It also had a block steel set of bunk beds
and they were positioned up against the window with a
light blue bed spread. There was also a chest of
drawers that had a framed Minecraft poster on it alongside
(11:09):
a cream colored bean bag. And I have to admit
there were a few other mature looking additions to the room,
including a candle on the dresser and this swirly standing mirror,
and also a floor lamp that looked like it probably
belonged in a living room. Awkwardly, it seems like the
room redo was sponsored by a furniture company, and I
think that's why Skywheatley has hit back at it. Well,
(11:30):
it seems like the inclusion of the decorative candle in
six year old Forest's room is what pushed one person
over the edge. On TikTok. They wrote, what little boys
don't long for is a candle and some aesthetically pleasing
photo ops for his mum instead of a room full
of toys. Another person added, I just feel like kids
need color and creativity that expresses them in their rooms.
Someone else sniped the bunk bed looks like a prison bunk,
(11:52):
while another said when parents try so hard to have
an Instagram house instead of allowing kids' spaces to be
about kids. Now, Sky hit back at the trolls. She
said the room wasn't complete and that people were so judgmental.
She worried people in the comments need to realize my
son is seven this year. He's not a fucking baby anymore.
Now it got to the point where she actually broke down,
(12:13):
and so she was trying not to get emotional over it.
Let's throw to some of what she said.
Speaker 5 (12:18):
I've had people say the most horrible shit to me.
You fucked your face? This that such a natural beauty?
What has she done?
Speaker 2 (12:27):
This? That fucking or anything about my bedroom? Whatever? Sheets?
Don't go hate your pictures, do this? Do that? Sick?
Speaker 5 (12:37):
When it comes to my my kids.
Speaker 2 (12:45):
I'm not going to go emotional.
Speaker 5 (12:47):
I'm not going to go to emotional, Like when it
comes to my kids and how much I do for
them as a mother, and how much effort I put
into doing that room when it's not even finished, and
people are just so nasty, say whatever the fuck you
(13:07):
want about me in my room.
Speaker 2 (13:09):
Do not don't say shit about my children.
Speaker 5 (13:12):
Don't comment on my mothering skills, like I feel like
as a mother, you know not to judge.
Speaker 2 (13:18):
Other moms, Like, how's this not known fucking fact? Like?
Am I judging a mother for anything she does?
Speaker 3 (13:29):
No?
Speaker 2 (13:30):
Do you know how hard it is to be a parent.
Speaker 1 (13:33):
She wanted to say that she thinks that most of
the people making comments weren't actually parents themselves, and she
then defended her decision not to have their rooms filled
with toys. She said she prefers to spend her money
taking her kids overseas to show how other children live
so they understand how privileged they are. She doesn't want
to raise entitled and grateful children who have no appreciation
(13:53):
for anything. She also said they're better off outside or
on their motorbikes. I mean, she makes a good point.
She said that there was this period of time where
her kids just trashed everything she bought them and they
weren't really respecting it. And I mean it's unusual for
commenters on TikTok to say that the kids aren't spoilt enough,
like that they need more things. I think there's this
real movement on TikTok though, where people are calling out
(14:16):
parents for being beige parents. And I know when Sophie
was setting up her nursery, we were giving her a
bit of shit because everything she chose for Luca was
beige and we're like, have a bit of color. But
I think a nursery is different. You don't know what
your kid likes. They don't really have a personality. But
when you're at the age of six, like, they obviously
have things that they might want to display in their
room or that they like to play with. It's usually
(14:36):
guided by them what their room looks like, Okay, I
feel mean saying this disguis because I know she tried
her best, but from an outside perspective, the room did
look a bit sad, like she'd obviously tried to put
a little bit of personality with the Minecraft posters, but
it just needed a bit of color or something. Yeah,
I get that, And I mean when I saw the room,
I kind of understood the commentary. But do we really care?
(14:57):
Do we really have to comment on everything about our parents?
Do things like couldn't you just say, oh, that looks
very nice? I mean, not for me. Wait have you
been on TikTok before? Well? Yeah, I know, but I
just really felt for Sky because I'm someone that interior
design doesn't come natural to me. And when I was
designing my son's nursery, I say designing like, you know,
it's just a normal room set up, But I spent
(15:19):
so long on Pinterest, so long on TikTok, trying to
get inspiration, and you know, it just looks like a
regular room. It's not a Pinterest room. But even just
deciding on these different details and what to buy and
where to put it, it just took me so long.
Do you think a lot of it has to do
with we see these children's room on YouTube as big reveals,
like these huge influences. I saw one where someone had
(15:40):
put a rock climbing wall in a children's room. I
think Sar's Day has one line, yeah, like, well we
just stick with people expecting more from Sky. Yeah, maybe
they're expecting too much, Like this is quite a normal
room for a child to have, Like it was beautiful,
but it was just it didn't have much personality, which
maybe that's what Forest wanted. I think the other thing
is that Forest kind of didn't really give much in
the video. He wasn't like wow, because that's what kind
(16:03):
of kidd he is, Like, that's the kids are different. Well,
I mean he's not a performing monkey. He's just going
to react like a kid does. And I mean he
doesn't really understand that his mum's we've got a brand
deal with the furniture company and they need a little
bit more. He doesn't understand that there's trolls on TikTok
that are going to obsess over his reaction. Yeah, I
mean Sky's emotional state over this feedback from the room
(16:23):
makes sense because it feels like these renovations have been
going on forever and I'm not even living in them,
but i feel like, I'm like, how is this still
going awful? So it's actually been five years. Sky and
her boyfriend Luckie Woar brought the home back in twenty
twenty for nine hundred and seventy five thousand dollars. Doesn't
that make you want to cry?
Speaker 3 (16:39):
Oh?
Speaker 1 (16:39):
Yeah, because this is a mega mansion now. They always
refer to it as an abandoned mansion or a haunted house,
and their dream was to transform it into a luxurious property,
and Sky has documented the reno's on and off on
her social media over the five years. Unfortunately, though, the
renovations have been a complete nightmare filled with so many setbacks.
(17:00):
So the timeline originally got pushed back when Sky unexpectedly
fell pregnant with her second son, Bear, and for the
last couple of years they've been living in their garage
that was converted. They've had massive budget blowouts, They've spent
way over budget, and recently the couple experienced extreme financial
strain when Locke's shop fitting business went into administration, so
(17:20):
Sky had to take on more influencing work to help
fund the rebuild and understandablease Sky has been really upset.
Last month, she showed herself breaking down in tears after
Locke built a staircase that she deemed too oversized, and
she revealed she's been relying on her ADHD medication to
deal with the mental toll of the renovations. It would
all be extremely overwhelming. And I think the saddest thing
(17:41):
to come back from all this negative feedback on TikTok
was that Sky ended up trying to justify Forest's room.
And she even is at the point where she's changing
things to suit what people say. It's like, well he
likes it, That's what it's most important. Yeah, you're not boring?
Speaker 3 (17:57):
So why is your water?
Speaker 1 (18:00):
Sarah's Day's campaign launch for Australian electrolyte brand Hiro has
divided audiences. The fitness influencer unveiled the secret drink flavor
she has created, alongside a controversial viral video which featured
a kidnapping. Now, first things first, As we discussed a
couple of weeks ago, the flavor is black Current, Black
(18:20):
Current Crush to be precise. Now, despite steratizing the secret
flavor to her millions of followers for months, the flavor
was actually leaked after a website mishap, so it turns
out the flavor was listed on the website months before
the launch. Yeah. So in terms of the campaign, it
was a big one for Sarah because not only was
it coming off the back of her being dumped as
an ambassador for perfume brand who is Elijah, but she
(18:44):
has personally invested in the hydration company and also created
the campaign alongside her husband Kurt Tills. And Ahead of
the launch, Hiro's co founder Steve Chapman shared his apprehension
on LinkedIn. He wrote, We're sitting on over one million
dollars worth of stock right now and honestly scared shitless
about our launch in five days. Doesn't matter how many
products you've launched or how many businesses you've built right
(19:07):
before you put something big into the market, that fear
is still there. This is our biggest marketing spend ever.
We're working with Australia's top YouTuber. The creative is humorous
and a bit controversial. It could be a massive hit
or a miss, and we've already manufactured more inventory than
we've ever held before. If this doesn't work, we're in trouble.
What an honest statement to put up on LinkedIn, and
(19:29):
it's a pretty big statement to make. I found it
interesting that it was actually quite transparent with how much
stock that he's bought, because usually there's a bit of
skepticism around when an influencer brand says that they've sold
out of a product, A lot of people question whether
it was a small drop so that they can have
this tag of being sold out. Obviously in this case,
they're putting a lot of money behind it. I want
to get into the video, so for those who haven't
(19:51):
seen it, it opens with Sarah throwing water in a
cyclist's face and she declares, no one likes cyclists. A
bit of a strange move when you consider that, so
probably need hydration and could be a target market there. Yeah.
So then in the video, she walks into an office
and she throws papers around while she forcefully tells the
viewer watching dehydrated is their fault. I think we should
(20:13):
throw to some of the audio just to demonstrate Sarah's
tone throughout it.
Speaker 3 (20:17):
But no, it couldn't be you because you've got your
giant comfort water water with you wherever you go.
Speaker 1 (20:21):
Right, Yeah, it is you, and you need electrolyte. I
think the most bizarre scene for me was when she
barged into the bathroom when her husband was taking a
leak in the toilet, and they shot her lying on
the ground looking up at him and she calls him
little guy, and you can see the urine going into
(20:43):
the bowl. I was like, Oh my god. They really
went there with the script, didn't they.
Speaker 4 (20:47):
Yeah.
Speaker 1 (20:47):
I mean the whole ad just screamed Sarah and Kurt humor.
It kind of almost came across a bit like a
high school drama performance. Yeah. I was gonna say it
was quite teenage humor. I mean they spoke a lot
about how they stayed up late one night and wrote
the script for this, and then they took it to
the hiro founders and were kind of sitting there watching
them to see if they agreed that it was funny.
(21:07):
It's kind of one of those awkward things where someone says,
we think this is really funny to you. I wonder
how honest the co founders were with them. I mean,
we're going to get into more of the controversy. There
was a rather controversial scene, but the rest of the
actual ad, there were elements that were clever and that
were quite funny. I mean, it depends on your sense
of humor. I suppose I liked the walk through nature
(21:28):
of it, but there was almost too much going on
to take in. Well, you've got to remember the ad
went for two minutes. I have found myself watching it
a number of times and still finding something new that
I've missed. So from that perspective, I think it was
quite clever because it really gripped your attention. And from
a videography perspective, I'm a videographer, so I enjoyed the
high production value of it. I would hate to think
(21:51):
how much Kert's business house of Grom's actually charged for this. Well,
I'm guessing was a part of the overall deal. Because
they are investors in the company, they will get payback
if they sells very well. I mean. Another compliment for
me is that the branding was really good in terms
of they used the Hiro branding color throughout. It really popped.
I mean watching that, I want one of those Hiro
(22:11):
drink bottles. Now, look, Amy, this is where we're gonna
clash because firstly, I found the way Sarah presented herself
in this video very strange. She's been brought on as
this YouTuber, this personality that a lot of people like,
and they're hoping a lot of Sarah's fans buy the product.
But throughout the video, she came across as very unlikable.
She came across as condescending. She acted like her audience
(22:34):
was stupid if they didn't buy the product. And I
get it was meant to be a joke, but I
don't think it landed. Secondly, the cameo that the other
investors in the company made, so alongside Sarah, NFL Star Daily,
Cherry Evans and also rugby player Kuaied Cooper have invested
in Hiro and they make this cameo tied up in
(22:54):
the back of a van and their captor then forces
them to endorse the brand before off.
Speaker 4 (23:04):
Wait sad line, I feel so hydrated?
Speaker 5 (23:07):
You do? I love Hiro.
Speaker 1 (23:11):
Now, this joke has not landed well in the US market,
which is a market that Hiro is trying to get
into at the moment. They've been very upfront that they're
trying to tap into the US market. They want this
to be one hundred million dollar brand, and they receive
comments from potential US customers saying are all ads in Australia.
This bad. Clearly your sense of humor is different. Hopefully
(23:31):
you hire professionals to break into the US market. People
being kidnapped in panel vans really nothing humorous about that,
a little tone death. Another person wrote, extremely tone deaf
for all your US customers. This comment to them went
on to say, considering the daily illegal abductions, holding and
deportations happening in the US, it is overall really disappointing
to see brands capitalizing on the imagery right now. It
(23:53):
was just unnecessary in my opinion, as it would have
been customer yet without part of the two minute ad
made me fre really uncomfortable. I mean, it didn't need
to be in there. I thought at the time, this
is a bit bizarre, because one, it's weird that you're
saying you have to force people to say how good
the product is, particularly people know they're investors in the company. Anyway,
(24:13):
it just didn't the joke didn't even make sense. No,
it didn't make sense. And when you bring in all
that is happening in the US right now, it just
comes across as really tone deaf. And even the person
who said can't you get someone actually professional to make
that ad. That's the thing with Sarah and Kurt's ads.
They come across as really clever for a social media ad,
but if you were to air that on television, it
(24:35):
just wouldn't see I don't think they necessarily come across
as clever for a social media ad. So many of
their campaigns have caused controversy. You only need to think
back to their campaign in twenty twenty with White Fox Boutique,
where Sarah was accused of cultural appropriation that they then
did a follow up campaign that was basically a fuck
you to the people that called them out. When I
say clever, I'm more so mean you don't normally see
such high production value ads from people on social media.
(24:59):
I think what you're confusing clever with is effort. They
put a lot of effort into the production quality, but
I think often the marketing messaging is missing and it's
not as professional as it needs to be, And I
think they get into a room with people that are
just yes, people yes, and no one that holds them
to account. Another thing that didn't sit well with me
is the shade that they threw at other hydration companies.
(25:21):
Let's to the jibe that Sarah made. Hiro is a
scientifically formulated electrolyte blend with no added sugar and all
natural ingredients, not like those other hydration brands on the market. Now,
it seems like this comment really annoyed one of Hiro's competitors.
That company is called hydro Mama. They're a little bit different.
(25:43):
Their hydration products are targeted more at mums, as their
name suggests. They are for pregnant women and also postpart
in women, but they can be for all members of
the family. And straight after Hiro's campaign went live, they
sent out an email to customers reminding them who was
the original creator of a black current hydration drink. So
the email was entitled the og Flavor Still Unmatched, and
(26:07):
in the email they compared hydro mameter quote other brands
and said other brands were overpowering or hard to stomach
and often miss key nutrients. Now, hydro Mama is actually
owned by influencer Kira Rumble, She's no stranger to other
brands taking inspiration from her. In twenty twenty two, a
beauty business co founded by Chris Hemsworth's wife, Elsa Battaki,
(26:28):
launch products featuring near identical packaging, imagery and website design
to Kira Skincare Business Habitual Beauty Now. In addition to
the email, Kira Rumbull shared a video of her pouring
Hydro Mama's Black Current drink into a glass and added
the caption our og all day, every day. I found
this such a clever and classy response from Kira now.
(26:51):
Hiro's pricing has also caused discussions. So when you compare
it to a brand like hiro Mama, it's very expensive,
nearly double the price. So if you want to buy
fifteen sachets of Hiro, it costs thirty nine ninety five,
so that's around two dollars sixty six per sashet. So
that's two dollars sixty six per drink that you have.
(27:13):
When you compare that to the price of Hiro Mama,
you can buy a pack of thirty for thirty nine
ninety nine, which is one point thirty three per sachet,
So a big difference there. Still cheaper than a can
of coke. Yeah. True, if you look at it like that, well,
I mean you're comparing apples and oranges at that point,
all black currants. Yeah. Well, it's important to point out
(27:34):
there were people who actually enjoyed this ad as well. Oh,
there were so many comments saying that this is the
best ad that they've ever seen, and they've been watching
over and over again, so it definitely worked with Sarah's audience.
The proof is in the pudding, though, and at the
time of recording, the flavor is yet to sell out.
Straight after the ad went live, though, the co founder,
Steve Chapman, claimed that they were selling quickly and getting
(27:56):
a lot of orders. Here's what he said.
Speaker 4 (28:00):
As mental this morning, with the launch of our black
cant Crush, Shopify has been going crazy. This flavor is
about to sell out. Sarah's disdropped it. The video is
insane if you haven't checked it out, but headed to
the website and pick yourself up a black Current. The
more you buy, the more you save. But subscription is
always the best twenty five percent off, free ship in
and gifts on the way, so getting quick.
Speaker 1 (28:21):
The campaign ended up capturing the attention of mainstream media,
so Sarah teased on the day of the launch that
she was doing an article on the Hiro launch. It
turns out the piece was with The Daily Telegraph. However,
they ended up flipping the story on Sarah and making
it about influencers sharing their kids online with a small
plug at the end for Hiro. I don't know if
(28:42):
Hiro have a PR firm working for them, but I
don't understand how they couldn't have got Sarah on either
Sunrise or the Today Show, Like this is actually a
story that'd be perfect for a morning TV show bringing
in the drink. You could have got the host to
try it. The fact that there were cameos from some
NRL players as well. Yeah, there's a lot going on there.
I mean, look at keep it cleaner. They're constantly on
(29:03):
the morning showst like they obviously have a line straight
into the produce. So hard to get on guys. Yeah, look,
don't say that, Amy because you want to peep. I
mean no, but you have to know the right people
to ask. Yeah, exactly right. Let's get into our Friday debrief.
And it seems like hydration is on my mind off
the back of the Sarah's Day topic, but this is
completely unrelated. So I've been trying not to drink coke
(29:26):
zero every night. There was a time where I was
only having it for a treat if I went out
to a restaurant, but since giving birth to Jack, it's
been my little treat. At the end of the I'm like,
I deserve this. It was my pregnancy craving and now
I can't go a night without drinking coke seer and
I kind of I'm thinking, well, if that's my little treat,
it's not the worst thing. I don't really drink alcohol. Yeah,
(29:46):
I can kind of have a freaking Coke zero. Yeah,
I know, but I want to keep it to being
a little treat. I think that, you know, it's best
to moderate it a little bit. So I've been trying
to get back into drinking kumb Butcher. I feel like
it's a little bit better for me. And I'm devastated
because Lowbros, which is my preferred kom Butcher flavor, no
longer seems to be available in coals or woolies, Like
I can't get it in my online shop. So I'm
(30:08):
back on Remedy and I don't know they're just not
as they don't taste as sweet as Low Bros. But
they have a range called Sodally and I've come across
this blood orange flavor that was so good I actually
wanted it over my Coke zero. Yeah. I went through
a phase of drinking those they're great. Yeah, you need
ice with them and to put it in a nice glass.
So I've got a Starbucks tumbler that I drink specifically
(30:31):
from for it. See, I really wanted an ice maker
that did that pebble ice. Didn't you have one?
Speaker 2 (30:36):
No?
Speaker 1 (30:36):
I think Dale didn't realize that I wanted the pebble
ice specifically. It's like, it's still really nice. I don't
want to sound ungrateful, but he got me an ice
maker but it sort of makes bigger pieces of ice. Mm. Well,
I mean that's still good because it's still good. It's great.
But I actually just updated my ice cube tray to
a KMA one. What was it Previously? It was just
some shit other like it was probably from KMARP. But
(30:58):
this one's got a lid, so could you No? No,
I've got two recommendations. One is someone to follow on
Instagram and I've been going on about, okay to you.
It's Grace Andrews. She used to work on Diary of
a CEO. She's this social media whiz. I actually want
to get her in one of our Christmas episodes because
not only does she kind of sound like Emma Watson,
(31:19):
like she's got the coolest thing. She's thinks that. Yeah,
but she is also so smart, specifically about social media.
So she was the first hire on Diary of a CEO,
and she was able to transform the show. I think
they went from having it was something like seventy thousand
subscribers on YouTube to I think ten million by the
time she left. So it's a plan to get her
(31:39):
on the Christmas episode and then we just literally pick
her brain fro out spoken like, how do we get
to the level with Diary of a CEO? That's how
we do It sounds good, but she's actually just left
the show. So she's started up her YouTube channel and
she's available. Yeah, she's doing all these keynote speeches and
she's going to launch a product. So she's one to
follow because I think a lot of people are sick
of just watching your stock standard influence that their days
(32:00):
filled with getting their nails done and their haircut. People
want a bit more now. Yeah, and my other recommendation
is you need to watch Fit for TV, the Reality
of the Biggest Loser on Netflix. I'm halfway through it
at the moment and absolutely gripped by it, Like I
feel a mixture of nostalgia and sick at the same time.
It's crazy to think the stranglehold that show had on
(32:23):
us and how detrimental it's been. Oh yeah, I mean
I remember watching nearly every series of The Biggest Loser,
and now you see snippets of it, Like they had
this snippet of temptation when they were getting the contestants
to move food around in their mouth. I don't know,
as a kid, you didn't realize it, but they were
just trying to humiliate all of the contestants. Oh, it
was so humiliating under disguise of helping them out. And
(32:45):
you know, I don't want to ruin the show for
people who haven't seen it, but you see how detrimental
the whole process was for the contestants' health. I think
the thing that shocked me the most was they obviously
had trainers on the show, they had a medic as well,
but they didn't have a psychologist. Actually, on the later
series in Australia they implemented a psychologist and they moved
away from such dramatic weight loss, but that's where the
(33:06):
audience dropped off and people were like, I don't want
to see them talking to a psychologist. I love the
conclusion of Bob in it. I can't believe he's sixty.
I know, I thought he looked so good for sixty.
Same well, Jillian Michaels was a notable absentee and they
put a lot on her, so they accused her of
giving contestants caffeine tablets. Well, at the time, that was
(33:28):
highly documented in the media. But she's come out now
and said she's going to sue. Yeah, she's saying she
wants to sue Bob. She wants to sue Netflix. There's
no love lost between Bob and Jillian, is there.
Speaker 2 (33:39):
Yeah.
Speaker 1 (33:39):
So Bob spoke about how he had this massive heart
attack and he said the only person he didn't hear
from was Jillian Michaels. And then Jillian jumped on her
Instagram after this documentary and she had a screenshot of
her last text message with Bob and it was basically
her saying, well, Bob, you haven't replied to my text.
This is really sad. I don't agree with what you've done.
So she's implying that is the one who fucked her over.
(34:02):
Imagine how incredible a docco on the Australian biggest Loser
would be because you, of course had Michelle Bridges, who
did she leave her husband for the Commando and then
they had a relationship, and you've got aj the former pat.
She's already been going to town on TikTok about get
her in front of a camera crew. Yeah, I think
sadly a lot of her claims probably wouldn't make it
to TV because they are quite defamatory. Yeah, well she's
(34:25):
got a big problem with Michelle Bridges as well. So, yeah,
we're in such a time. We were having such a
reckoning with early two thousands television. Think about the way
we're responding to shows like America's Next Top Model and
I mean even just watching The Biggest Loser, it made
me think about how we all used to have those
calorie counting books and how you'd know how many calories
(34:46):
were in everything because they used to list it on
the TV show. So many tiktoks I've seen and it says,
as millennials, no wonder we feel the way we do
about our bodies. This is what we grew up with. Yeah.
I remember finding out how many calories were in a
milkshake and being like, I'm never having one. I didn't
have one for like ten years. How ridiculous. No, we had. Yeah,
we did have that calorie counter book and we brought
it with us on holiday to Singapore and I didn't
(35:07):
look up a milkshake. I looked up a hash brown
and was horrified. Don't tell me because I'm eating that
night and I I have as many hash Browns as
I want Now I don't care. Well, I'm actually getting
quite hungry talking about this, so I think we'll wrap
things up there. I'm going to go have a milkshake
and a hash brown just as a fuck you to
the biggest loser. Can I'd love to go and drive
now and get it d Well. Thank you again for
(35:28):
listening to Outspoken, and if you want to hear more
content from us, we drop a subscriber only episode every Thursday,
which is basically an extension of our usual show. This
week we spoke about a lot. We spoke about ashy
Byness's secret babysitter. We also discuss Sarah's Day's ebook Empire,
as well as Laura Henshaw's cheeky DM slide from David Bek.
(35:50):
We actually talk about the real story behind that it
debunked it and also the phenomenon of influencers setting up
pap shots. So if you do want to subscribe to Outspoken,
plus all the details in the show notes, I need
to correct you. It's actually five nine nine a month.
The other month he said it was a discount, so
don't hold us to that. It's basically a dollar something
per episode. I love how you're not committing to the
(36:10):
math of that, but yeah, we drove episodes every week,
the methane methan. Yeah, it's four episodes a month. So
now this podcast was recorded on the traditional land of
the Ghana people of the Adelaide Planes. We pay respect
to elders past and present, and if you haven't already,
we would love if you could leave us a five
star review because it really helps out the show.
Hello, and welcome to Outspoken. It's your dose of the
hottest influencer and pop culture news twice a week. I'm
Amy Torber and coming up on today's show, Sarah's Day's
controversial campaign launch, Sky Wheatley defends her son's bedroom makeover,
The Boyfriends of Instagram's Business Battle, and Our Friday Debrief.
But First, Kate. Mollie May has revealed she recently turned
(00:25):
to chat gpt for advice after a two year old daughter, Bamby,
bit a child at daycare.
Speaker 2 (00:31):
Yeah. So.
Speaker 1 (00:32):
In her recent vlog, Molly was pretty apprehensive to talk
about the incident because she's been copying a lot of
backlash about sharing her takes on parenting, and she also
thought it was a little bit controversial to use AI
to help parent her child, but she joked that she's
getting used to it now seeing as though controversial was
currently her middle name after being a month for four months.
I have no judgment when it comes to someone using
(00:52):
chat gpt for advice about their child. Oh, it's like
my our third parent currently at the moment. So Mollie
shared how she got a call from daycare telling her
she had to come and collect Bamby early because she
had bitten a child, and according to Molly, the news
didn't upset her because there is a biting pandemic going
on at the daycare center, and she said it was
only going to be a matter of times before Bambi reciprocated.
(01:14):
The funniest thing about this story is what Molly actually
asked chat gipt's advice on. So she wanted to know
how she should discipline Bambee, specifically if she should take
her out for ice cream afterwards, yeah, because it's usually
a part of their Friday afternoon tradition after daycare. Mollie
conceded that the advice chatchept gave her was really really incredible.
(01:34):
This is what she said, got.
Speaker 3 (01:37):
Some really really incredible advice at two and a half.
Consequences need to be immediate and directly linked their behavior.
If the biting happened in the morning and the ice
cream date is hours later, she is unlikely to connect
the two in her mind. If you cancel the treat
and say it's because of the biting, she may not
fully understand and it could just feel random or like
you're being mean for no reason. Holding a separate nice thing,
(02:02):
it's more effective to address the behavior in the moment,
at nursery or as soon after as possible.
Speaker 1 (02:08):
You know how everyone says, when you grow up, you
realize that your parents didn't know how to do anything. Yeah.
Can you imagine, bamby watching this back and realizing that
a lot of the parenting advice came from AI? Yeah,
I mean it's pretty funny. I mean, hats off to
our parents who didn't have AI or Google and had
to work out what to do on their own. Accord,
I have to admit chat GPT has a choke hold
(02:29):
on me, not just for parenting but for everything in question.
And I know people are gonna lecture me on the
environmental impact of using it, but I ask it questions
on the daily. The only thing that irritates me about
your love for chat GPT is it used to call
it chat gtp Oh. I know I still get that
in my head. Sometimes I'm gonna blame my husband, Reaes.
He's the one that used to say it like that.
I have been using chat GPT recently to create bedtime
(02:52):
stories for Harry or They're so funny, They're so the
only about I felt really guilty though. I saw this
morning the ABC had an article up about all these
authors who have said chat GPT's been stealing their work.
Oh yeah, rips it from other people. Yeah, it's actually
incredible because I read out this story yesterday at family
dinner and my dad's like, did you come up without yourself?
I'm like, no, it's chat gpt. Well you really personalized it,
(03:13):
like there were some in jokes in the story. I
have been using chat gpt to redesign my living room.
We're not actually planning to do anything at the moment,
but I wanted to see what it could do, and
it's actually been really shit, Like really, yeah, the designs,
it doesn't work. It's not even in the same layout.
So stealing the right work from the right person. Yeah,
so I think interior designers and architects are safe for now.
(03:34):
Do you know what I got it to do the
other night was And please, if anyone knows my husband Dale,
don't tell them. I'm getting him this for Father's Day.
But he loves Pokemon and I've seen on TikTok you
can buy personalized Pokemon cars. Yeah they're cool, they're so expensive,
So anyway, I'm making my own. I'll have to share
it online and I got chat gpt to turn a
photo of Dale and Harry into anime and it looks
(03:55):
so good. Now back to the world of Molly may
Now do we call him boyfriend, say baby daddy? They
used to be fiance. They just call him Tommy. Yeah.
Tommy Fury has opened up further about his drinking problem
on his three part BBC docuseries Tommy, The Good, The Bad,
The Fury. So he revealed he actually doesn't remember what
it felt like when Molly walked out on him with
(04:15):
their daughter because he was drunk at the time.
Speaker 4 (04:18):
Yeah.
Speaker 1 (04:18):
I saw that grab and I was like, that's really sad.
Speaker 4 (04:21):
Yeah.
Speaker 1 (04:21):
So in the first episode of the series, he said,
I woke up, I was like shit, and I was
listening to probably the silence of the house for like
an hour. I was like, fuck, and that was the
last time they've been here. Do you notice how a
matter of fact, he always talks. I was drunk, right Molly,
Molly walked out of me, and I don't remember. I
think he talks exactly like his dad. Yeah. I've always
(04:42):
had a soft spot for Tommy because I loved his
series of Love Island and I was a big fan
of him and Molly on it not a fan of
the way he's treated her, but again, there's a part
of me that likes seeing them back together. Everyone loves
that redemption arc, don't they. And this is what this
documentary seems it's all about. Yeah, Well, they're clearly trying
to make him look like a good guy, because he
went on to say that no matter how drunk he was,
(05:02):
Bambi's routine always stayed the same, and he'd get up
and feed her her breakfast and bottle what just hung
over as farmer. He also denied the cheating allegations that
spread like wildfire at the time of their breakup, which
was this time last year. Can you believe it? Are
you serious? Yeah? He don't know if it feels like
longer or shorter. I think it feels almost longer. But
for me personally, so much has happened since then. Yeah,
(05:23):
But so much has gone on in the world of
Molly May And we've seen two different series on her show.
Well actually it was one, it was a two parter.
We've seen Tommy film a documentary as well. Yeah, and
currently Molly's filming the second series of her doco. She
was going on, Oh, it's so much more fun filming
it because it's so much lighter and where, you know,
filming at maybe and about business and I'm thinking over
(05:44):
wance that just film at home with Tommy. The team
of Amazon probably didn't like that promotion of the show.
Or do you think that she is filming with Tommy
and that's why we haven't really seen a lot of
him in her YouTube channel because they're saving it for
the doco. Possibly, I mean, once they're loved up, no
one really cares that much about it though. Yeah, but
surely there's still some cracks in that relationship, Like it's
not all smooth sailing. They're still living in different houses.
(06:07):
Controversial Queensland businessman Ollie Frost, who is best known for
being the husband of influencer Nicky Wescott, has called out
his former friend's business. The friend in question is none
other than a fellow boyfriend of Instagram Jerome ahearn Now.
Jerome used to date Lily Brown back in the day,
and it's rumored that he is the reason behind her
relationship breakdown with Nicky Wescott and Lucy Jackson. Reading between
(06:29):
the lines, it seems like the wild Ones sided with
Jerome during the breakup because they're still friends with him. Well,
probably not anymore now. Oli Frost took to his Instagram
to share a warning to his followers. He wrote, I'd
strongly advise anyone considering Winners Locker to do their homework.
There are serious concerns about how the business is run,
questions over whether prizes are actually delivered, and a track
(06:50):
record that doesn't inspire trust. Before signing up or continuing
your membership, research through and make your own call. Just
a friendly heads up now this business Winner's Locker. This
is essentially a subscription based giveaway platform, very similar vibes
to Adrian Putelli's giveaways. Yeah, so they tout themselves as
giving away massive rewards to everyday Aussie's and Jerome is
(07:11):
the original founder of the business. He now works as
the head of Growth and on the website it says
he leads all of the marketing and pr Funnily enough,
according to his bio, which I'm assuming he wrote himself,
he says he has a rich background working for some
of Australia's most exciting startups, and it goes on to
say a talented individual behind the desk and on the field.
Jerome blends exciting sports promotion and incredible experiences to everyone
(07:35):
in the Winner's Locker community, passionate about golf, tennis and
nrrel a sports enthusiast with a love for the green
the court turned the field. I love that essay that
he wrote that Let's be honest, it was probably Chat GPT.
I know, Chat GPT for the win again now. According
to Winners Lockers' Socials, they give cars and cash away
every two weeks. Matt, Paul mitch Orville, and Chloe Zepp
(07:57):
all follow the Instagram account now. Ollie's call outcame as
a real surprise to a lot of people because he
and Jerome have been friends for years. Ollie even shared
a post to his Instagram feedback in twenty twenty wishing
Jerome a happy birthday. That's a big deal for man
to do a birthday post for a friend. They must
have been very close. Obviously, something major has happened between
(08:18):
the pair for Oli to publicly call him out.
Speaker 3 (08:20):
Now.
Speaker 1 (08:20):
It's important to note that not long after he posted
the story, he deleted it, not before influencer updates Au
had a chance to post it. Doing God's work there,
Amber Yeah, I think it's important that we clarify that
we are in no way suggesting that any of Ollie's
claims about Winner's Locker a troupe, nor Jerome or the
company have actually spoken on the matter. Yet. What I
(08:41):
want to talk about, though, is how hypocritical this was
from Olli. Frost I was pretty blown away with it
because usually Olli is the one getting called out. So
this is where we need to introduce another boyfriend of Instagram,
Matt paul So. Back in twenty twenty, when Matt was
engaged to Tammy Hembro, he went into business with Olli.
We actually have covered this depth on the podcast before,
but Matt invested in Oli's Gold Coast restaurant called the Man.
(09:04):
But less than three years later, the business went into liquidation,
and at the time Matt told the Gold Coast Bulletin
that Olli had squeezed him out of the business and
owed him money. Despite Maman and several other of Olie's
restaurants going into liquidation in twenty twenty three, they continued
operating under a new entity that he set up. Now
that entity went into administration in June this year, and
(09:26):
Olli and his business partner are currently challenging in court.
It's been reported that Ollie's four restaurants entered administration because
of a one point four to five million dollar debt.
So it's pretty wild to me the Olli Frost feels
like he's in a position to call out another businessman.
I was pretty surprised when I saw it too, And
it's kind of ballsy of him because I'm sure Jerome
knows a lot of his secrets. Yeah, I mean they've
(09:49):
been friends for years. You think, oh, I probably don't
want someone else digging up stuff on me. I mean,
he's had Matt Paul calling him out in the media,
saying this whole thing couldn't happen to a more deserving bloke.
And also, for the sake of your influence a wife,
Nicki Wescott, why are you weighing into these things and
getting more attention, well, plain Devil's advocate. Could he genuinely
be really concerned about these giveaways? I think that's a
(10:11):
very earnest approach. I think clearly something big has happened
between the pair, and he's trying to level things out
revenge kind of thing.
Speaker 2 (10:18):
Honestly, Guys like I do not let shit like this
get to me. I never do.
Speaker 1 (10:24):
Sky Wheatley has been left reeling after she unveiled the
makeover of her eldest son's bedroom. The influencer proudly shared
a room reveal on her TikTok but was inundated with
negative feedback. Okay, what was the problem with this room? Well,
the people of TikTok have spoken and they've deemed that
the room was far too grown up for Sky's six
year old sun Forest. So the design was nothing crazy.
(10:47):
The room's got dark timber floors, white walls, and those
sheer curtains that are very in fashion at the moment. Yeah.
I mean, I'd quite like that set up for my
own room, and I suppose that's where the issue lies.
It also had a block steel set of bunk beds
and they were positioned up against the window with a
light blue bed spread. There was also a chest of
drawers that had a framed Minecraft poster on it alongside
(11:09):
a cream colored bean bag. And I have to admit
there were a few other mature looking additions to the room,
including a candle on the dresser and this swirly standing mirror,
and also a floor lamp that looked like it probably
belonged in a living room. Awkwardly, it seems like the
room redo was sponsored by a furniture company, and I
think that's why Skywheatley has hit back at it. Well,
(11:30):
it seems like the inclusion of the decorative candle in
six year old Forest's room is what pushed one person
over the edge. On TikTok. They wrote, what little boys
don't long for is a candle and some aesthetically pleasing
photo ops for his mum instead of a room full
of toys. Another person added, I just feel like kids
need color and creativity that expresses them in their rooms.
Someone else sniped the bunk bed looks like a prison bunk,
(11:52):
while another said when parents try so hard to have
an Instagram house instead of allowing kids' spaces to be
about kids. Now, Sky hit back at the trolls. She
said the room wasn't complete and that people were so judgmental.
She worried people in the comments need to realize my
son is seven this year. He's not a fucking baby anymore.
Now it got to the point where she actually broke down,
(12:13):
and so she was trying not to get emotional over it.
Let's throw to some of what she said.
Speaker 5 (12:18):
I've had people say the most horrible shit to me.
You fucked your face? This that such a natural beauty?
What has she done?
Speaker 2 (12:27):
This? That fucking or anything about my bedroom? Whatever? Sheets?
Don't go hate your pictures, do this? Do that? Sick?
Speaker 5 (12:37):
When it comes to my my kids.
Speaker 2 (12:45):
I'm not going to go emotional.
Speaker 5 (12:47):
I'm not going to go to emotional, Like when it
comes to my kids and how much I do for
them as a mother, and how much effort I put
into doing that room when it's not even finished, and
people are just so nasty, say whatever the fuck you
(13:07):
want about me in my room.
Speaker 2 (13:09):
Do not don't say shit about my children.
Speaker 5 (13:12):
Don't comment on my mothering skills, like I feel like
as a mother, you know not to judge.
Speaker 2 (13:18):
Other moms, Like, how's this not known fucking fact? Like?
Am I judging a mother for anything she does?
Speaker 3 (13:29):
No?
Speaker 2 (13:30):
Do you know how hard it is to be a parent.
Speaker 1 (13:33):
She wanted to say that she thinks that most of
the people making comments weren't actually parents themselves, and she
then defended her decision not to have their rooms filled
with toys. She said she prefers to spend her money
taking her kids overseas to show how other children live
so they understand how privileged they are. She doesn't want
to raise entitled and grateful children who have no appreciation
(13:53):
for anything. She also said they're better off outside or
on their motorbikes. I mean, she makes a good point.
She said that there was this period of time where
her kids just trashed everything she bought them and they
weren't really respecting it. And I mean it's unusual for
commenters on TikTok to say that the kids aren't spoilt enough,
like that they need more things. I think there's this
real movement on TikTok though, where people are calling out
(14:16):
parents for being beige parents. And I know when Sophie
was setting up her nursery, we were giving her a
bit of shit because everything she chose for Luca was
beige and we're like, have a bit of color. But
I think a nursery is different. You don't know what
your kid likes. They don't really have a personality. But
when you're at the age of six, like, they obviously
have things that they might want to display in their
room or that they like to play with. It's usually
(14:36):
guided by them what their room looks like, Okay, I
feel mean saying this disguis because I know she tried
her best, but from an outside perspective, the room did
look a bit sad, like she'd obviously tried to put
a little bit of personality with the Minecraft posters, but
it just needed a bit of color or something. Yeah,
I get that, And I mean when I saw the room,
I kind of understood the commentary. But do we really care?
(14:57):
Do we really have to comment on everything about our parents?
Do things like couldn't you just say, oh, that looks
very nice? I mean, not for me. Wait have you
been on TikTok before? Well? Yeah, I know, but I
just really felt for Sky because I'm someone that interior
design doesn't come natural to me. And when I was
designing my son's nursery, I say designing like, you know,
it's just a normal room set up, But I spent
(15:19):
so long on Pinterest, so long on TikTok, trying to
get inspiration, and you know, it just looks like a
regular room. It's not a Pinterest room. But even just
deciding on these different details and what to buy and
where to put it, it just took me so long.
Do you think a lot of it has to do
with we see these children's room on YouTube as big reveals,
like these huge influences. I saw one where someone had
(15:40):
put a rock climbing wall in a children's room. I
think Sar's Day has one line, yeah, like, well we
just stick with people expecting more from Sky. Yeah, maybe
they're expecting too much, Like this is quite a normal
room for a child to have, Like it was beautiful,
but it was just it didn't have much personality, which
maybe that's what Forest wanted. I think the other thing
is that Forest kind of didn't really give much in
the video. He wasn't like wow, because that's what kind
(16:03):
of kidd he is, Like, that's the kids are different. Well,
I mean he's not a performing monkey. He's just going
to react like a kid does. And I mean he
doesn't really understand that his mum's we've got a brand
deal with the furniture company and they need a little
bit more. He doesn't understand that there's trolls on TikTok
that are going to obsess over his reaction. Yeah, I
mean Sky's emotional state over this feedback from the room
(16:23):
makes sense because it feels like these renovations have been
going on forever and I'm not even living in them,
but i feel like, I'm like, how is this still
going awful? So it's actually been five years. Sky and
her boyfriend Luckie Woar brought the home back in twenty
twenty for nine hundred and seventy five thousand dollars. Doesn't
that make you want to cry?
Speaker 3 (16:39):
Oh?
Speaker 1 (16:39):
Yeah, because this is a mega mansion now. They always
refer to it as an abandoned mansion or a haunted house,
and their dream was to transform it into a luxurious property,
and Sky has documented the reno's on and off on
her social media over the five years. Unfortunately, though, the
renovations have been a complete nightmare filled with so many setbacks.
(17:00):
So the timeline originally got pushed back when Sky unexpectedly
fell pregnant with her second son, Bear, and for the
last couple of years they've been living in their garage
that was converted. They've had massive budget blowouts, They've spent
way over budget, and recently the couple experienced extreme financial
strain when Locke's shop fitting business went into administration, so
(17:20):
Sky had to take on more influencing work to help
fund the rebuild and understandablease Sky has been really upset.
Last month, she showed herself breaking down in tears after
Locke built a staircase that she deemed too oversized, and
she revealed she's been relying on her ADHD medication to
deal with the mental toll of the renovations. It would
all be extremely overwhelming. And I think the saddest thing
(17:41):
to come back from all this negative feedback on TikTok
was that Sky ended up trying to justify Forest's room.
And she even is at the point where she's changing
things to suit what people say. It's like, well he
likes it, That's what it's most important. Yeah, you're not boring?
Speaker 3 (17:57):
So why is your water?
Speaker 1 (18:00):
Sarah's Day's campaign launch for Australian electrolyte brand Hiro has
divided audiences. The fitness influencer unveiled the secret drink flavor
she has created, alongside a controversial viral video which featured
a kidnapping. Now, first things first, As we discussed a
couple of weeks ago, the flavor is black Current, Black
(18:20):
Current Crush to be precise. Now, despite steratizing the secret
flavor to her millions of followers for months, the flavor
was actually leaked after a website mishap, so it turns
out the flavor was listed on the website months before
the launch. Yeah. So in terms of the campaign, it
was a big one for Sarah because not only was
it coming off the back of her being dumped as
an ambassador for perfume brand who is Elijah, but she
(18:44):
has personally invested in the hydration company and also created
the campaign alongside her husband Kurt Tills. And Ahead of
the launch, Hiro's co founder Steve Chapman shared his apprehension
on LinkedIn. He wrote, We're sitting on over one million
dollars worth of stock right now and honestly scared shitless
about our launch in five days. Doesn't matter how many
products you've launched or how many businesses you've built right
(19:07):
before you put something big into the market, that fear
is still there. This is our biggest marketing spend ever.
We're working with Australia's top YouTuber. The creative is humorous
and a bit controversial. It could be a massive hit
or a miss, and we've already manufactured more inventory than
we've ever held before. If this doesn't work, we're in trouble.
What an honest statement to put up on LinkedIn, and
(19:29):
it's a pretty big statement to make. I found it
interesting that it was actually quite transparent with how much
stock that he's bought, because usually there's a bit of
skepticism around when an influencer brand says that they've sold
out of a product, A lot of people question whether
it was a small drop so that they can have
this tag of being sold out. Obviously in this case,
they're putting a lot of money behind it. I want
to get into the video, so for those who haven't
(19:51):
seen it, it opens with Sarah throwing water in a
cyclist's face and she declares, no one likes cyclists. A
bit of a strange move when you consider that, so
probably need hydration and could be a target market there. Yeah.
So then in the video, she walks into an office
and she throws papers around while she forcefully tells the
viewer watching dehydrated is their fault. I think we should
(20:13):
throw to some of the audio just to demonstrate Sarah's
tone throughout it.
Speaker 3 (20:17):
But no, it couldn't be you because you've got your
giant comfort water water with you wherever you go.
Speaker 1 (20:21):
Right, Yeah, it is you, and you need electrolyte. I
think the most bizarre scene for me was when she
barged into the bathroom when her husband was taking a
leak in the toilet, and they shot her lying on
the ground looking up at him and she calls him
little guy, and you can see the urine going into
(20:43):
the bowl. I was like, Oh my god. They really
went there with the script, didn't they.
Speaker 4 (20:47):
Yeah.
Speaker 1 (20:47):
I mean the whole ad just screamed Sarah and Kurt humor.
It kind of almost came across a bit like a
high school drama performance. Yeah. I was gonna say it
was quite teenage humor. I mean they spoke a lot
about how they stayed up late one night and wrote
the script for this, and then they took it to
the hiro founders and were kind of sitting there watching
them to see if they agreed that it was funny.
(21:07):
It's kind of one of those awkward things where someone says,
we think this is really funny to you. I wonder
how honest the co founders were with them. I mean,
we're going to get into more of the controversy. There
was a rather controversial scene, but the rest of the
actual ad, there were elements that were clever and that
were quite funny. I mean, it depends on your sense
of humor. I suppose I liked the walk through nature
(21:28):
of it, but there was almost too much going on
to take in. Well, you've got to remember the ad
went for two minutes. I have found myself watching it
a number of times and still finding something new that
I've missed. So from that perspective, I think it was
quite clever because it really gripped your attention. And from
a videography perspective, I'm a videographer, so I enjoyed the
high production value of it. I would hate to think
(21:51):
how much Kert's business house of Grom's actually charged for this. Well,
I'm guessing was a part of the overall deal. Because
they are investors in the company, they will get payback
if they sells very well. I mean. Another compliment for
me is that the branding was really good in terms
of they used the Hiro branding color throughout. It really popped.
I mean watching that, I want one of those Hiro
(22:11):
drink bottles. Now, look, Amy, this is where we're gonna
clash because firstly, I found the way Sarah presented herself
in this video very strange. She's been brought on as
this YouTuber, this personality that a lot of people like,
and they're hoping a lot of Sarah's fans buy the product.
But throughout the video, she came across as very unlikable.
She came across as condescending. She acted like her audience
(22:34):
was stupid if they didn't buy the product. And I
get it was meant to be a joke, but I
don't think it landed. Secondly, the cameo that the other
investors in the company made, so alongside Sarah, NFL Star Daily,
Cherry Evans and also rugby player Kuaied Cooper have invested
in Hiro and they make this cameo tied up in
(22:54):
the back of a van and their captor then forces
them to endorse the brand before off.
Speaker 4 (23:04):
Wait sad line, I feel so hydrated?
Speaker 5 (23:07):
You do? I love Hiro.
Speaker 1 (23:11):
Now, this joke has not landed well in the US market,
which is a market that Hiro is trying to get
into at the moment. They've been very upfront that they're
trying to tap into the US market. They want this
to be one hundred million dollar brand, and they receive
comments from potential US customers saying are all ads in Australia.
This bad. Clearly your sense of humor is different. Hopefully
(23:31):
you hire professionals to break into the US market. People
being kidnapped in panel vans really nothing humorous about that,
a little tone death. Another person wrote, extremely tone deaf
for all your US customers. This comment to them went
on to say, considering the daily illegal abductions, holding and
deportations happening in the US, it is overall really disappointing
to see brands capitalizing on the imagery right now. It
(23:53):
was just unnecessary in my opinion, as it would have
been customer yet without part of the two minute ad
made me fre really uncomfortable. I mean, it didn't need
to be in there. I thought at the time, this
is a bit bizarre, because one, it's weird that you're
saying you have to force people to say how good
the product is, particularly people know they're investors in the company. Anyway,
(24:13):
it just didn't the joke didn't even make sense. No,
it didn't make sense. And when you bring in all
that is happening in the US right now, it just
comes across as really tone deaf. And even the person
who said can't you get someone actually professional to make
that ad. That's the thing with Sarah and Kurt's ads.
They come across as really clever for a social media ad,
but if you were to air that on television, it
(24:35):
just wouldn't see I don't think they necessarily come across
as clever for a social media ad. So many of
their campaigns have caused controversy. You only need to think
back to their campaign in twenty twenty with White Fox Boutique,
where Sarah was accused of cultural appropriation that they then
did a follow up campaign that was basically a fuck
you to the people that called them out. When I
say clever, I'm more so mean you don't normally see
such high production value ads from people on social media.
(24:59):
I think what you're confusing clever with is effort. They
put a lot of effort into the production quality, but
I think often the marketing messaging is missing and it's
not as professional as it needs to be, And I
think they get into a room with people that are
just yes, people yes, and no one that holds them
to account. Another thing that didn't sit well with me
is the shade that they threw at other hydration companies.
(25:21):
Let's to the jibe that Sarah made. Hiro is a
scientifically formulated electrolyte blend with no added sugar and all
natural ingredients, not like those other hydration brands on the market. Now,
it seems like this comment really annoyed one of Hiro's competitors.
That company is called hydro Mama. They're a little bit different.
(25:43):
Their hydration products are targeted more at mums, as their
name suggests. They are for pregnant women and also postpart
in women, but they can be for all members of
the family. And straight after Hiro's campaign went live, they
sent out an email to customers reminding them who was
the original creator of a black current hydration drink. So
the email was entitled the og Flavor Still Unmatched, and
(26:07):
in the email they compared hydro mameter quote other brands
and said other brands were overpowering or hard to stomach
and often miss key nutrients. Now, hydro Mama is actually
owned by influencer Kira Rumble, She's no stranger to other
brands taking inspiration from her. In twenty twenty two, a
beauty business co founded by Chris Hemsworth's wife, Elsa Battaki,
(26:28):
launch products featuring near identical packaging, imagery and website design
to Kira Skincare Business Habitual Beauty Now. In addition to
the email, Kira Rumbull shared a video of her pouring
Hydro Mama's Black Current drink into a glass and added
the caption our og all day, every day. I found
this such a clever and classy response from Kira now.
(26:51):
Hiro's pricing has also caused discussions. So when you compare
it to a brand like hiro Mama, it's very expensive,
nearly double the price. So if you want to buy
fifteen sachets of Hiro, it costs thirty nine ninety five,
so that's around two dollars sixty six per sashet. So
that's two dollars sixty six per drink that you have.
(27:13):
When you compare that to the price of Hiro Mama,
you can buy a pack of thirty for thirty nine
ninety nine, which is one point thirty three per sachet,
So a big difference there. Still cheaper than a can
of coke. Yeah. True, if you look at it like that, well,
I mean you're comparing apples and oranges at that point,
all black currants. Yeah. Well, it's important to point out
(27:34):
there were people who actually enjoyed this ad as well. Oh,
there were so many comments saying that this is the
best ad that they've ever seen, and they've been watching
over and over again, so it definitely worked with Sarah's audience.
The proof is in the pudding, though, and at the
time of recording, the flavor is yet to sell out.
Straight after the ad went live, though, the co founder,
Steve Chapman, claimed that they were selling quickly and getting
(27:56):
a lot of orders. Here's what he said.
Speaker 4 (28:00):
As mental this morning, with the launch of our black
cant Crush, Shopify has been going crazy. This flavor is
about to sell out. Sarah's disdropped it. The video is
insane if you haven't checked it out, but headed to
the website and pick yourself up a black Current. The
more you buy, the more you save. But subscription is
always the best twenty five percent off, free ship in
and gifts on the way, so getting quick.
Speaker 1 (28:21):
The campaign ended up capturing the attention of mainstream media,
so Sarah teased on the day of the launch that
she was doing an article on the Hiro launch. It
turns out the piece was with The Daily Telegraph. However,
they ended up flipping the story on Sarah and making
it about influencers sharing their kids online with a small
plug at the end for Hiro. I don't know if
(28:42):
Hiro have a PR firm working for them, but I
don't understand how they couldn't have got Sarah on either
Sunrise or the Today Show, Like this is actually a
story that'd be perfect for a morning TV show bringing
in the drink. You could have got the host to
try it. The fact that there were cameos from some
NRL players as well. Yeah, there's a lot going on there.
I mean, look at keep it cleaner. They're constantly on
(29:03):
the morning showst like they obviously have a line straight
into the produce. So hard to get on guys. Yeah, look,
don't say that, Amy because you want to peep. I
mean no, but you have to know the right people
to ask. Yeah, exactly right. Let's get into our Friday debrief.
And it seems like hydration is on my mind off
the back of the Sarah's Day topic, but this is
completely unrelated. So I've been trying not to drink coke
(29:26):
zero every night. There was a time where I was
only having it for a treat if I went out
to a restaurant, but since giving birth to Jack, it's
been my little treat. At the end of the I'm like,
I deserve this. It was my pregnancy craving and now
I can't go a night without drinking coke seer and
I kind of I'm thinking, well, if that's my little treat,
it's not the worst thing. I don't really drink alcohol. Yeah,
(29:46):
I can kind of have a freaking Coke zero. Yeah,
I know, but I want to keep it to being
a little treat. I think that, you know, it's best
to moderate it a little bit. So I've been trying
to get back into drinking kumb Butcher. I feel like
it's a little bit better for me. And I'm devastated
because Lowbros, which is my preferred kom Butcher flavor, no
longer seems to be available in coals or woolies, Like
I can't get it in my online shop. So I'm
(30:08):
back on Remedy and I don't know they're just not
as they don't taste as sweet as Low Bros. But
they have a range called Sodally and I've come across
this blood orange flavor that was so good I actually
wanted it over my Coke zero. Yeah. I went through
a phase of drinking those they're great. Yeah, you need
ice with them and to put it in a nice glass.
So I've got a Starbucks tumbler that I drink specifically
(30:31):
from for it. See, I really wanted an ice maker
that did that pebble ice. Didn't you have one?
Speaker 2 (30:36):
No?
Speaker 1 (30:36):
I think Dale didn't realize that I wanted the pebble
ice specifically. It's like, it's still really nice. I don't
want to sound ungrateful, but he got me an ice
maker but it sort of makes bigger pieces of ice. Mm. Well,
I mean that's still good because it's still good. It's great.
But I actually just updated my ice cube tray to
a KMA one. What was it Previously? It was just
some shit other like it was probably from KMARP. But
(30:58):
this one's got a lid, so could you No? No,
I've got two recommendations. One is someone to follow on
Instagram and I've been going on about, okay to you.
It's Grace Andrews. She used to work on Diary of
a CEO. She's this social media whiz. I actually want
to get her in one of our Christmas episodes because
not only does she kind of sound like Emma Watson,
(31:19):
like she's got the coolest thing. She's thinks that. Yeah,
but she is also so smart, specifically about social media.
So she was the first hire on Diary of a CEO,
and she was able to transform the show. I think
they went from having it was something like seventy thousand
subscribers on YouTube to I think ten million by the
time she left. So it's a plan to get her
(31:39):
on the Christmas episode and then we just literally pick
her brain fro out spoken like, how do we get
to the level with Diary of a CEO? That's how
we do It sounds good, but she's actually just left
the show. So she's started up her YouTube channel and
she's available. Yeah, she's doing all these keynote speeches and
she's going to launch a product. So she's one to
follow because I think a lot of people are sick
of just watching your stock standard influence that their days
(32:00):
filled with getting their nails done and their haircut. People
want a bit more now. Yeah, and my other recommendation
is you need to watch Fit for TV, the Reality
of the Biggest Loser on Netflix. I'm halfway through it
at the moment and absolutely gripped by it, Like I
feel a mixture of nostalgia and sick at the same time.
It's crazy to think the stranglehold that show had on
(32:23):
us and how detrimental it's been. Oh yeah, I mean
I remember watching nearly every series of The Biggest Loser,
and now you see snippets of it, Like they had
this snippet of temptation when they were getting the contestants
to move food around in their mouth. I don't know,
as a kid, you didn't realize it, but they were
just trying to humiliate all of the contestants. Oh, it
was so humiliating under disguise of helping them out. And
(32:45):
you know, I don't want to ruin the show for
people who haven't seen it, but you see how detrimental
the whole process was for the contestants' health. I think
the thing that shocked me the most was they obviously
had trainers on the show, they had a medic as well,
but they didn't have a psychologist. Actually, on the later
series in Australia they implemented a psychologist and they moved
away from such dramatic weight loss, but that's where the
(33:06):
audience dropped off and people were like, I don't want
to see them talking to a psychologist. I love the
conclusion of Bob in it. I can't believe he's sixty.
I know, I thought he looked so good for sixty.
Same well, Jillian Michaels was a notable absentee and they
put a lot on her, so they accused her of
giving contestants caffeine tablets. Well, at the time, that was
(33:28):
highly documented in the media. But she's come out now
and said she's going to sue. Yeah, she's saying she
wants to sue Bob. She wants to sue Netflix. There's
no love lost between Bob and Jillian, is there.
Speaker 2 (33:39):
Yeah.
Speaker 1 (33:39):
So Bob spoke about how he had this massive heart
attack and he said the only person he didn't hear
from was Jillian Michaels. And then Jillian jumped on her
Instagram after this documentary and she had a screenshot of
her last text message with Bob and it was basically
her saying, well, Bob, you haven't replied to my text.
This is really sad. I don't agree with what you've done.
So she's implying that is the one who fucked her over.
(34:02):
Imagine how incredible a docco on the Australian biggest Loser
would be because you, of course had Michelle Bridges, who
did she leave her husband for the Commando and then
they had a relationship, and you've got aj the former pat.
She's already been going to town on TikTok about get
her in front of a camera crew. Yeah, I think
sadly a lot of her claims probably wouldn't make it
to TV because they are quite defamatory. Yeah, well she's
(34:25):
got a big problem with Michelle Bridges as well. So, yeah,
we're in such a time. We were having such a
reckoning with early two thousands television. Think about the way
we're responding to shows like America's Next Top Model and
I mean even just watching The Biggest Loser, it made
me think about how we all used to have those
calorie counting books and how you'd know how many calories
(34:46):
were in everything because they used to list it on
the TV show. So many tiktoks I've seen and it says,
as millennials, no wonder we feel the way we do
about our bodies. This is what we grew up with. Yeah.
I remember finding out how many calories were in a
milkshake and being like, I'm never having one. I didn't
have one for like ten years. How ridiculous. No, we had. Yeah,
we did have that calorie counter book and we brought
it with us on holiday to Singapore and I didn't
(35:07):
look up a milkshake. I looked up a hash brown
and was horrified. Don't tell me because I'm eating that
night and I I have as many hash Browns as
I want Now I don't care. Well, I'm actually getting
quite hungry talking about this, so I think we'll wrap
things up there. I'm going to go have a milkshake
and a hash brown just as a fuck you to
the biggest loser. Can I'd love to go and drive
now and get it d Well. Thank you again for
(35:28):
listening to Outspoken, and if you want to hear more
content from us, we drop a subscriber only episode every Thursday,
which is basically an extension of our usual show. This
week we spoke about a lot. We spoke about ashy
Byness's secret babysitter. We also discuss Sarah's Day's ebook Empire,
as well as Laura Henshaw's cheeky DM slide from David Bek.
(35:50):
We actually talk about the real story behind that it
debunked it and also the phenomenon of influencers setting up
pap shots. So if you do want to subscribe to Outspoken,
plus all the details in the show notes, I need
to correct you. It's actually five nine nine a month.
The other month he said it was a discount, so
don't hold us to that. It's basically a dollar something
per episode. I love how you're not committing to the
(36:10):
math of that, but yeah, we drove episodes every week,
the methane methan. Yeah, it's four episodes a month. So
now this podcast was recorded on the traditional land of
the Ghana people of the Adelaide Planes. We pay respect
to elders past and present, and if you haven't already,
we would love if you could leave us a five
star review because it really helps out the show.
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