May 19, 2025 • 36 mins
Tammy Hembrow declared over the weekend that she has baby fever. The mum-of-three went as far as asking her followers if she should have another baby, before adding ‘kidding but not kidding’.
TikTok ‘it girl’ Sophia Begg is at the centre of an Australian Fashion Week scandal. The 21-year-old influencer better known by her handle, Sophadophaa, labelled the event a ‘shit show’ and called out media in attendance.
AND the way influencers treat their fans is in the spotlight, after podcaster Sammy Guggenheimer scolded a long-time listener for daring to ask when her show was returning. The influencer-led podcast, Just For Girls, has been on a temporary hiatus, with no communication from either host about the state of the show’s future.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:01):
Hello and welcome to Outspoken. It's your dose of the
hottest influencer and pop culture news twice a week. I'm
Sophie Torbah and coming up on today's show, So for
Dophah labels Australian Fashion Week a shit show and Sammy
Guggenheimer is called out for mistreating a Stan. But first,
Tammy Hembro declared over the weekend that she has baby fever.
(00:23):
The mum of three went as far as asking her
followers if she should have another baby, before adding kidding
but not kidding Kate, a rather surprising revelation. Yeah, it
wasn't what I was expecting from Tammy, considering the marriage
breakdown rumors that are swirling. So Matt and Tammy still
appear to be living in separate states, and Tammy has
made it very clear that Matt isn't at home, so
(00:45):
she's constantly posting with her kids watching movies in bed together.
She also appeared Australian Fashion Week by herself. Matt's been
making it pretty obvious that he is back living in
Melbourne too. He's been going on a lot of solo
movie trips. He also slept the MCG for charity and
a couple of photos actually popped up of him chatting
to some girls, which Tammy would not be happy about.
(01:06):
And he's also been posting a lot of happy snaps
with family. It almost gives the vibe that his family
are rowling behind him.
Speaker 2 (01:13):
At this time.
Speaker 1 (01:13):
Yeah. Well, he shared a photo dump of pictures of
him and his family standing next to this brick wall
and wrote the caption brick by brick, So it seems
like he's rebuilding himself.
Speaker 2 (01:23):
That's very deep from him.
Speaker 1 (01:24):
And he also shared a photo of him walking in
a forest with his mum from twenty twenty one and
then again in twenty twenty five.
Speaker 2 (01:30):
It shows how close he is to his family in Melbourne.
Speaker 1 (01:33):
I want to talk about these posts that Tammy uploaded
on Sunday morning because they were very strange. So, she
had been watching the Twilight series with her kids and
she was saying how excited she was that they.
Speaker 2 (01:44):
Were getting into it.
Speaker 1 (01:45):
And in one of the movies, I mean, I'm not
a Twilight stand so I'm not across this franchise, but
there was a baby featured in it which looked like
an AI baby.
Speaker 2 (01:55):
It's not actually a real baby, and she's creepy, wasn't that? Yeah.
Speaker 1 (01:57):
She took a photo of the television screen with the
baby on it and wrote me baby feether with a
shaking hands emoji and said, guy, should I have another one?
Speaker 2 (02:07):
Low now?
Speaker 1 (02:08):
That was quickly followed up with a picture of wolf
on the bed and said kidding but not kidding now.
This is all very strange because this comes off the
back of her husband, Matt, speaking very openly about his
struggles with fertility recently on the Inherited podcast. He doesn't
like to call himself infertile, but he has said that
(02:30):
there is a high likelihood that he will really struggle
to have children yet because he can't naturally conceive because
he doesn't have any sperm. He did say that there
is a procedure that he can have that would increase
the likelihood of him being able to have children. That's
why I was so surprised that Tammy would share something
like this, because it did seem quite insensitive to Matt
and what he's been going through. The timing of her
(02:51):
post was also quite curious because it was the same
day that her ex fiance, Matt Paul, announced the arrival
of his son with his fiance Anna Lee. So they
called the baby Parker William Paul and he'll be the
brother of Tammy Hembro's daughter, Posey. So they really like
the double pea names Posey Paul and Parker Paul. That's
quite a mouthful, and I'm going to be too critical
(03:13):
of the names because I'll be putting my baby name
out there soon. But I am surprised that you'd go
with a double pe Well, Amy went with a double H.
I think because p makes such a specific noise, like
it's difficult to pronounce two peas two peas in the
pot two piece. The birth announcement was really beautiful because
they had a professional photographer. They're taking photos and one
(03:33):
thing that stood out to me is that Matt just
looked so thrilled and happy in the vision. And then
I was comparing it to his appearance in Tammy's birth flog,
and it was so clear that they must have broken
up because his vibe was completely different.
Speaker 3 (03:47):
Yeah.
Speaker 1 (03:47):
It was really around the time of Posey's birth that
followers started picking up on the fact that something wasn't
quite right in their relationship. Matt Paul was beginning to
be quite absent from Tammy's content similar to what we're
seeing now with Matt's kowski. It does seem like Tammy's
surrounded by babies at the moment, because prior to posting
that she had baby fever, she had been hanging out
(04:08):
with her best friend Isabel Laws and her new baby daughter,
and there'd been a couple of photos uploaded of Tammy
holding the baby, so this would be adding to it. Interestingly,
Isabel Laws also recently unfollowed Matt Zakowski on Instagram, which.
Speaker 2 (04:22):
Created a few headlines.
Speaker 1 (04:24):
Matt really is not helping this situation. So on his
podcast this week with Anna macavoy, they spoke about the candle, firework,
and mirror theory, which is this social media relationship theory
describing different types of relationships. When Anna was getting into
these relationship theories, I felt like she had to stifle
a giggle a couple of times because it was so
(04:44):
clear that the firework theory, which we will throw to
in a second, is literally Tammy and Matt. Oh, it
was so awkward, Yet it was kind of like this
laugh that she knew the audience would know that.
Speaker 2 (04:55):
This was about them.
Speaker 1 (04:56):
Yeah, it's kind of like that she knows she's not
allowed to say anything, but for the sake of their
podcast and getting ratings up there, they'll start in fairing stuff.
Speaker 2 (05:04):
Yeah, let's throw it a little bit.
Speaker 1 (05:05):
Of that segment.
Speaker 4 (05:06):
So first, let's start with the firework, the most crazy one,
as the name suggests, being a firework. So this love
is the intoxicating love, the one that burns bright but
fades quickly. So we've all had that relationship, I think,
especially when I was younger, I think the firework theory
(05:26):
happened a lot. Like you meet someone, it's explosions and
then next minute like it's over.
Speaker 2 (05:32):
It all happens so quick.
Speaker 5 (05:34):
Super and literally. Is that what they called the burn
bright eye on?
Speaker 4 (05:39):
Yeah, So it's exciting, it's dramatic, it's explosive, basically like
an actual firework, it fizzles out quickly and often leaves
behind a smoky aftermath of drama and emotional wreckage. Matt,
can I relate, Yeah.
Speaker 5 (05:55):
I think in a couple of firework relationships, definitely. I
feel like these ones, though everyone has to go through them.
I mean, I say everyone, that's a bit of a
broad statement, but I feel like you learn from them,
and I feel like you better yourself from those relationships
and understand a bit more about yourself and a bit
more about dating. We've always said on this podcast dating
(06:16):
is about learning, and to learn you need to get
out there and explore different scenarios in different relationships. I
think it's a very not useful, but it's something that
might seem tramatic at the time, but you learn from it.
Speaker 4 (06:28):
Yeah, I think the firework love rarely works out.
Speaker 1 (06:32):
The vibe I got from that is that Matt is saying, oh,
he's learned so much from this firework relationship with Tammy
and he's grown as a person and he's matured.
Speaker 2 (06:42):
Now that it's over. Is that kind of what you
picked up on.
Speaker 1 (06:45):
I actually don't think it's definitely over. I think that
they're on a break to improve themselves. So I think
Matt is trying to say, like that brick by brick
post that he did, that he's working on himself and
he's going to return to Tammy a better man. How
are you, I'm working on your relationship when you're not
even in the same state well and not even liking
each other's Instagram photos. I know that sounds petty, but
(07:06):
I've noticed that they haven't liked any for weeks now.
And the awkward thing is he's on this relationship podcast
and he didn't mention his wife's name once, whereas Anna
macavoy kept referencing her husband throughout all it. Oh yeah,
they were talking about how it's fun as a couple
to do painting classes, and earlier in the year, I
think it was around New Years, Matt and Tammy painted
(07:26):
each other and he referenced that, but he didn't use
her name at all or even reference who he did
the painting class with. Yeah, Like, he didn't say my wife.
He just said, oh, yeah, I did this with a
partner once, I know, And despite not talking about Tammy,
Matt referenced a friends with benefit situation which turned into
a relationship. I'm sure Tammy would have been absolutely thrilled
(07:47):
with this. So it got brought up when Anna was
saying that most relationships start with some type of firework,
and Matt said this.
Speaker 5 (07:55):
As with one when I was like cooking up with
the girl for like a couple of years before I
realized that she was cool shit can started dating her
for over two years.
Speaker 4 (08:03):
That's that must be a rare scenario. Yeah, so what
you guys were like friends with benefits. Yeah, and then
it moved into it just it just.
Speaker 5 (08:10):
Got more and more, like you know, from every fortnight
to like once a week, twice a week it like
go home after going out with her or go like
and then eventually just got more and more like you know,
in the more you talk, and it was like dates
more dates, and it just gradually became a relationship. Didn't
work out obviously, Yeah, but you know you're young.
Speaker 1 (08:29):
Well, to be fair, he's obviously been told by Tammy
that he's not to mention her at all and anything.
Speaker 2 (08:34):
To do with this situation.
Speaker 1 (08:35):
So if he does have this Dating and Relationships podcast,
he really can only refer to past relationships. Yeah, but
hearing that story made him sound like such a player
and made it seem even stranger that he raced into
this relationship with Tammy. I didn't pick up on that
at all. I just thought he was talking about a
relationship he had when he was quite young. I actually
thought it might have been with that Genevieve that keeps
(08:57):
calling him out. I mean, I love that he says
it took him a couple of years of having sex
with this woman to realize that she was a cool chick,
I mean, how awful is that?
Speaker 6 (09:06):
Let's talk about Australian Fashion Week. This is my third
year attending Australian Fashion Week and I just wanted to
do a little debrief on how this year has been.
So it's definitely been an experienced.
Speaker 1 (09:18):
TikTok girl Sophia Beg is at the center of an
Australian Fashion Week scandal. The twenty one year old influencer,
better known by her handle Sofa Dofa, labeled the event
a shit show and called out media in attendance. Now,
before we get into the drama, so can you get
listeners up to speed with who Sofa Dofa is?
Speaker 7 (09:36):
Well?
Speaker 1 (09:36):
She is a big deal in the Australian fashion scene.
She's a GenZ style icon with her own fashion label
that often sells out now. When she was seventeen, her
influencer career really took off off the back of her
wearing a blue corset from Glassons.
Speaker 2 (09:49):
On her TikTok.
Speaker 1 (09:50):
That item immediately sold out everywhere and she attracted a
mass audience which now sits at almost.
Speaker 2 (09:57):
Three million followers.
Speaker 1 (09:58):
She also made a name for aus when she called
out fashion label White Fox Boutique and We spoke about
Sofa on the podcast recently, as her name got dragged
into the Anna Paul saga. So Mikayla Tester alleged that
Anna Paul made derogatory comments about her appearance.
Speaker 2 (10:13):
In her Close Set Eyes apparently, and since then.
Speaker 1 (10:15):
A lot of people have had a soft spot for her,
which is why when she uploaded a TikTok talking about
her mistreatment at Australian Fashion Week, the people tuned in.
The video went viral and has over a million views now.
The video went for almost eight minutes and there are
several parts that I want to discuss. The first is
about the media in attendance. So Sofa called out the
(10:36):
journalists doing vox pops outside the event. She labeled their
questions as diabolical and inappropriate. Now, for those unfamiliar with
the term vox pop, it's a short interview with a
member of the public, normally in a public place like
on the street or at an event, and the purpose
is to gather a range of opinions or reactions. However,
in this new age of media, the motive of vox
(10:58):
pops has really changed, so they're now being used at
events like these to try and create a viral moment
that will gain a lot of engagement online. Things have
really changed since the TikTok Awards because there are a
couple of influencers who were caught off guard on the
red carpet and fucked up and said stupid shit.
Speaker 2 (11:13):
That went viral.
Speaker 1 (11:14):
For instance, there was a general question which was being
thrown at influences around whether they thought the job of
an influence was hard, and most of them were smart
enough to play it off and say, oh, you know,
we're very lucky to have this position, whereas one influencer
went into how difficult her role was and that the
public would just be unaware of the amount of work
that she put into it, which was not a popular response.
(11:35):
There was also that clip of Anna Paul that went
viral where she was asked if she could be another
content creator for twenty four hours, who.
Speaker 2 (11:41):
Would it be?
Speaker 1 (11:42):
And she said someone that was super super rich that
traveled a lot. And everyone's like, but that's you, Like,
how unaware are you?
Speaker 2 (11:49):
Yeah?
Speaker 1 (11:49):
And you can see that this is a tactic that
they've been trying to implement an Australian Fashion Week, because
you would expect that there'd be a lot of questions
about fashion and what the influencers are wearing. But instead
reporters have been asking invasive questions to try and catch
influencers out. Yeah, and it's always at the influencer's expense,
isn't it now. Sofa was visibly taken aback when she
(12:10):
was asked on camera how much she earns and to
also divulge the biggest brand deal she's ever turned down.
They also wanted her to name and shame that brand.
This is what she said about it on a TikTok.
Speaker 6 (12:22):
I feel like the interviewer's sole purpose this year especially
is just to catch people out with tricky questions that
they know they're going to get like juicy answers from. Like,
I feel like a lot of the questions they're trying
to get Tea, they're trying to get juicy answers, and
a lot of the questions you can see are visibly
making the creators feel uncomfortable.
Speaker 1 (12:41):
I just think that this tactic is very unfair, particularly
when you consider how young some of these influencers are
and that they really haven't had any immedia training. That
would be a very.
Speaker 2 (12:50):
Difficult question to answer diplomatically.
Speaker 1 (12:52):
Yeah, it kind of shocks me when you realize that
Sofa Dofa is only twenty one years old, and it's
not the first time that she's been rattled by an
interview you before. So She was trolled after her exchange
with Tony Armstrong at the twenty twenty three TikTok Awards,
and during that interaction, Armstrong asked her how she was feeling,
saying you look ecstatic and I'm pumped for you, and
Sofa DPA replied, thank you, will stop flirting with me.
(13:16):
It was really awkward. We did talk about it on
the podcast when it happened. Just Tony hit back and
said that he had a girlfriend and everyone was like, oh,
good on him for turning her down. It was clear
that in that moment she thought that he was giving
her some type of compliment, and she explained later on
that other people had been complaining that interviewees weren't giving
them anything and she wanted to be fun.
Speaker 2 (13:35):
It was just really a joke.
Speaker 1 (13:37):
Yeah, and that moment clearly lives rent free in Sofa's
mind because she spoke about how she was freaking out
during the Australian Fashion Week interviews and so as You
touched on she's one of the influencers that hasn't had
media training, and she said that she was stressing having
to answer these questions alone without her manager or her mum.
I think because these viral videos disappear so quickly from
(13:57):
our fore pages that you forget how difficult it would
actually be for people to put up with the brutal
commentary that's going on in the comments section, because those
influencers get tagged all the time, and if you're someone
that looks at your tags and reads the comments, I mean,
it'd be very hard not to read what people were saying.
I know, people go, oh, well, just don't look at it,
and it's like, well, her job and other influencers a
(14:19):
job is to create content, and they have to use
those apps in order to put their content out there
and get paid, so of course they're going to look
at their notification. And also, influencers get criticized if they
don't respond to followers requests about where they got their
outfere from, or if you look generally rude for not
replying to a really lovely comment.
Speaker 5 (14:38):
Now.
Speaker 1 (14:38):
During this TikTok video, Sofa said that she's often asked
how she's so confident.
Speaker 2 (14:43):
Let's take a listen to what she said.
Speaker 6 (14:45):
Other creators or like just people in general. My dms
were asking me like, how are you so confident? I'm like,
I'm the least confident person ever, Like I have raging body,
the small fear and on antidepressants.
Speaker 1 (14:55):
I found that really difficult to listen to. And it
just shows what smoke and mirrors social media is because
Sofa looks like such a confident person online.
Speaker 2 (15:03):
It also shows how.
Speaker 1 (15:04):
Detrimental the Anna Paul comments would have been for her
mental health and also her confidence. Yeah, and unfortunately, it
seems like the media ended up getting what they wanted,
so a clip of an influencer calling out Sofa went viral.
In in our deleted video, a journalist ask content creators
attending the event to name a micro trend final boss.
Speaker 2 (15:24):
What does that mean?
Speaker 1 (15:25):
Yeah, I had no idea what this man. I had
to do some digging. So it's a popular term on TikTok,
and it's used in a derogatory way to describe someone
who chases fashion trends and doesn't have personal style. So
micro trends are really unpopular on TikTok at the moment.
So to name someone who embodies.
Speaker 2 (15:44):
That is a very low blow. What do you mean
they're in popular?
Speaker 1 (15:47):
I feel like for years now, all we've been seeing
a micro trends. Is it sort of out of fashion
to follow those? Is the way you're saying, Yeah, it's
very unfashionable now to be seen to just be copying
micro trends. You're seeing as someone that actually isn't very
fashionable at all now. Most of the content creator's interview
looked uncomfortable and avoided answering the question. However, controversial influencer
(16:08):
Jamie as a party named Sofa. They said, I love
watching Sofa dofa, but I felt like sometimes she doesn't
do fashion the way I do fashion. So, for those
not familiar with Jamie, they are a celebrity stylist who
is non binary, so uses they then pronouns, and Jamie
isn't a stranger to drama. Last year at the festival,
(16:28):
they made headlines when they made this grand entrance into
a show, flanked by helpers holding their dress. Yeah, and
the backlash towards Jamie was pretty swift. They were instantly
labeled a hypocrite online because they wore a sheene dress
to the event. Which is a cardinal sin.
Speaker 2 (16:45):
And when we're talking about micro trends, Sheen is one
of the biggest contributors of these.
Speaker 1 (16:50):
Yes, it was a very strange move, particularly after they
wore Sheen. Now, on the topic of Sheen, I have
to say the journalists ended up getting me because they're
obviously trying to rage, bade everyone and create all this
engagement because they were asking influencers what would you change
about fashion in Australia, and a lot of influencers said
fast Fashion. And I was just scoffing because I'm like,
(17:12):
so many of you have promoted Fast Fashion, you're doing
collaborations with Fast Fashion. I understand that it's something that
we want to end, but if you're so passionate about it,
don't promote it. I am just shocked that anyone would
want to be seen wearing Sheen to Australian Fashion Week. Well,
I think Jamie likes being talked about, so it was
probably something that they thought would get a lot of attention,
I mean, for the wrong reasons. Now, Sofa addressed the
(17:33):
controversy in her TikTok video, saying this.
Speaker 6 (17:36):
I feel like the Australian influencer scene is already so
toxic and we have such big like tall poppy syndrome,
like we don't need other creators bringing people down. Also,
I got named as one of them by someone that
will shan to Australian Fashion Week.
Speaker 2 (17:51):
Well she has a good point, Yes she does now.
Speaker 1 (17:54):
Jamie responded in a lengthy statement on their Instagram story.
In it they backtracked and claimed they didn't understand the
question they were asked. They wanted to say that they
had been unfairly edited, but was ultimately disappointed by how
SOFA addressed it. They said, I think what you've said
is questionable at best. It's a tough one because again
Jamie has been set up by the journals. It's difficult
(18:16):
in that situation when you put on the spot and
you feel like you have to give a name. There
may have been a lot of pressure in going on
for them to give some sort of response, particularly after
a lot of the other influences gave them nothing. Yeah,
but Jamie is known for creating controversies, so I think
it works to some influencer's favor because Jamie is the
type of influencer who likes controversy. They want to get
(18:41):
that attention so you know, the journalists and influencers can
work together. We've seen it with Anna Paul and Mikayla Tester.
I think that is spurring a lot of this on
because I think a lot of mainstream media went wow,
that went off. Let's pit other content creators against each
other and try and enjoy some of those cliques and views.
As a journalist, I can completely see why they're following
(19:01):
this direction. It's very clever. It's a great way to
create engagement and also create brand news stories. Well, at
the end of the day, traditional media is dying and
media companies need to jump on these new forms of media.
I mean everyone always complains about clickbait journalism. This is
just the new form of it. It's keeping up with TikTok.
They're trying to get eyeballs and interurn dollars. Yeah, but
(19:24):
I think that this style of questioning actually adds a
lot of excitement and extra interest around their red car.
But I think it'd be boring if it was just like, oh,
what are.
Speaker 2 (19:32):
You wearing today? And why?
Speaker 1 (19:34):
Why do the journals have to play it safe with them?
These people are earning a fluck ton of money. They
all have managers maybe they should have a bit of
media training in order to answer some of these questions. Yeah.
The thing that makes me feel a little bit uncomfortable though,
is the media exploiting these content creators and sort of
engagement farming, getting all these comments on their videos and
(19:55):
that obviously increases their views, But then they're not moderating
any of the comments because of course not going to
because that, you know, decreases the engagement.
Speaker 2 (20:02):
Well, that's obviously a separate issue in itself.
Speaker 1 (20:05):
I definitely think that the media has to have more
responsibility over moderating comments sections and turning comment sections off.
Speaker 2 (20:13):
But in saying that, I.
Speaker 1 (20:14):
Do feel like if you have a public profile, you
should be in a position where you can answer questions tactfully,
like that sort of just comes with the job. I mean,
I think we're going to see more and more influencers
getting media training and then these type of vox pops
will probably disappear because the journalists won't get what they want. Now,
if things couldn't get any worse for Australian Fashion Week,
(20:35):
Sofa Dofa had one last thing to say, so she
labeled the event a shit show and said that the
lack of diversity on the runway was fucking insane. Here's
more of what she said.
Speaker 6 (20:46):
Part of my French. But like, I went to a
show yesterday and the like diverse wasn't even in their vocabulary,
like they didn't even know what that word was, and
it was just so shit. Like I was just sitting
there like this is so shit, Like right, Australian Fashion Week,
where is the diversity? Where is the inclusivity? I just
thought in twenty twenty five we would have been a
(21:06):
lot better at that by now.
Speaker 1 (21:08):
Now not a glowing review by one of Australia's biggest influencers.
I can just imagine the organizers seeing this all going down,
particularly because this year the event was up in the
air after sponsor IMG pulled out after running the event
for twenty years. So the Australian Fashion Council saved the event,
but they will not be liking this feedback. And I
think that this is a big reason why people love SOFA,
(21:29):
because she's not afraid to call injustices or things that
she doesn't think are right out. I wonder if she'll
be on the invite list next year, Like.
Speaker 3 (21:38):
Someone will be asking, oh, like so, what's happening with this,
like when's this happening?
Speaker 8 (21:42):
Or like what is this?
Speaker 3 (21:43):
And that The influencers response is like, I don't understand
why the fuck you would even comment this.
Speaker 1 (21:49):
The way influencers treat their fans in the spotlight after
podcaster Sammy Guggenheimer scolded a longtime listener for daring to
ask when her show was returning, The Influences, a lead
podcast just for girls, has been on a temporary hiatus
with no communication from either host about the state of
the show's future. Yeah, and since late last year, there's
(22:10):
been rumors of a friendship breakdown between the hosts, Sammy
Guggenheimer and also Easy Armitage and what that means for
their podcast going forward. So The Influencers launched their podcast
back in March twenty twenty three, and the show follows
the similar structure that we've seen a lot of influencer
led podcasts follow. So basically, the women share updates about
their lives and they and their audience figure out their
(22:32):
early twenties together.
Speaker 2 (22:34):
It's nothing new, Yeah, I feel like that is the blurb.
Speaker 1 (22:36):
For so many influence podcasts now. Back in March, rumors
of a rift between the hosts really ramped up when
both Sammy and Izzy removed the just for Girls link
from the Instagram bios, and there was this huge radio
silence about what was actually going on, which often causes
rumors to get out of hand and start taking a
life of their own. So one rumor that gained a
(22:58):
lot of traction was that the girls had a falling
out over an ex. So many were convinced that Sammy
was upset at Easy for sleeping with her ex. So
Sammy got even by sleeping with Izzy's X. Now, I
think we have to point out that those are unsubstantiated allegations.
Speaker 2 (23:15):
We have no idea whether that is true.
Speaker 1 (23:17):
But that is just the rumor that is going around
on TikTok, which it's a pretty terrible rumor. Yeah, and
the girls ended up taking the piece out of that
rumor sharing this satirical video. So she fucked both my
ex boyfriends, and I went, oh, I'm gonna now fuck yours,
and now we're going.
Speaker 2 (23:32):
Oh, let's just be friends again.
Speaker 4 (23:34):
So that's the situation.
Speaker 6 (23:35):
Yeah, So we hated each other, so glad you were
wife your mom now and like we you were beefing.
Speaker 1 (23:42):
So the boy were all also fucked your first boyfriend
that you dated when you were sixteen.
Speaker 2 (23:51):
Yeah, you didn't tell you that more ideas?
Speaker 1 (23:53):
Sorry?
Speaker 3 (23:55):
Oops?
Speaker 2 (23:57):
Where Yeah?
Speaker 1 (24:02):
I mean it's one way to address a rumor. I
do enjoy it when people just do it with a
bit of humor.
Speaker 2 (24:06):
Yeah.
Speaker 1 (24:07):
Now, despite attempting to put the rumors to bed, listeners
became suspicious again last month when the women stopped recording completely.
So for the past four weeks they've just been uploading
reruns with no explanation of what's going on or what
their future plans are for the show. I hate when
podcasts do this. We actually had a thread in our
Facebook community about this, how a lot of influencers will
(24:30):
start up a podcast and they don't realize how much
work it is to actually have a consistent podcast coming
out every week, and then they just go a wall
and never return to it. I am still waiting for
the Sam and Billy show to come back. That has
been gone for a year. They've never updated on their
social media accounts to say what's going on with it.
It's like so unprofessional. I think a lot of influencers
(24:51):
forget that if you start a podcast, you become part
of people's weekly routines, and they build this parasocial relationship
with you because I think I think on podcasts people
speak in obviously conversation away, but they open up more
like you feel like you really know someone when you
listen to their podcast, and you feel like you're being
shut out by a friend when suddenly the podcast just
(25:11):
stops and there's no explanation as to what's going on. Yeah,
there's definitely a strong parasocial relationship I think with podcasters
and their listeners. And this is where podcast listener Nikita
Kathleen comes into the story. So, Nikita has been a
long time fan of the Just for Girls podcast, revealing
she traveled for hours to attend the girl's live show
and she's been to all of their events lined up
(25:33):
to meet them. And she's also a paid subscriber to
the podcast and spent over seven hundred dollars on Sammy's
recent collection Drop.
Speaker 2 (25:41):
So she is a.
Speaker 1 (25:42):
Stand of Sammy Gugenheimer. Yeah, she's very dedicated to the girls.
She's obviously invested a lot of time and money to
support them. Yeah. Now, back in April, Nikita created a
video asking whether YouTubers or podcasters owe their audience and
explanation or an update when they take an unexpected hiatus
or go mia. While the video was general in nature,
(26:04):
Nikita did reference the Just for Girls podcast in passing,
which in hindsight, she says she shouldn't have done. Now,
the video started gaining traction and led to Sammy and
Izzy weighing in in the comment section. It is unclear
what the girls commented, because Nikita has since deleted the
video out of respect for them, but she said it
was clear that they were frustrated by the video, and
(26:27):
she actually ended up messaging them privately and apologizing.
Speaker 2 (26:31):
She said.
Speaker 1 (26:31):
Izzy didn't respond to her message, but sam ended up replying,
saying that she felt personally attacked by Nikita's video, especially
because Nikita had been a longtime fan. Sam also said
to her that the public doesn't know everything that's going
on behind the scenes, and it's not fair for them
to talk about it now. Fast forward a couple of
weeks and Nakita, along with a number of other disappointed listeners,
(26:53):
started asking the girls in their TikTok comment section about
what was going on with the podcast, and Nikita explained
that she was curious so she loves the show and
wrote is the podcast coming back or is it just
going to be reruns. Sammy ended up replying directly to Nakita, writing,
we have spoken about this. I don't know why you
feel the need to speak publicly once you have messaged
(27:14):
me apologizing now. Nakita responded saying we only spoke on
my video that I deleted and not the podcast. I
was just asking because it's not in either of your
bios anymore and people miss it. I'm not attacking you,
but asking a question. I'm just wondering. As a fan
of the pod.
Speaker 2 (27:30):
Nikita was really worried that people.
Speaker 1 (27:32):
Would come for her in the comment section, seeing as
Sammy waded in and seemed to be annoyed at her,
But in reality, a lot of the listeners were disappointed
by Sammy's tone to her, and many noticed that Sammy
liked one of the few negative comments that was directed
at Nakita. So the negative comment said hopefully we can
have an end to your trolling and speculation.
Speaker 2 (27:52):
We can only hope now.
Speaker 1 (27:54):
Nakita ended up creating a five minute response video explaining
how she felt about Sammy's response. Let's ever listen to
some of what she said.
Speaker 7 (28:02):
I just want to say. This was never supposed to
be hate. This was never supposed to be me attacking them.
I was really just curious as a fan as to
what's going on, and a lot of other people were
asking questions as well, And yeah, it kind of hurt.
Her response kind of hurt because it's like it was
only to me. She hasn't responded to anyone else. She
hasn't addressed to anyone else. Everyone that's been asking, she
hasn't said anything, and she could have just said like
(28:25):
update coming soon or something, but like, yeah, like and
because I've met her, like, yeah, kind of hurt. So
I've since I'm followed. Unfortunately, it did hurt a little
bit as a fan. It was a bit disappointing because
I've put so much support and energy into them. I've
traveled hours and hours to see them, Like you know,
I've put in a lot of effort, I guess, and
(28:46):
to not get the same public respect, I guess you
could say back like I've always defended them and stuff.
Speaker 1 (28:52):
I felt really sorry for Nikita hearing this. It is
clear that she has invested a lot of time and
money into supporting these two women, and it feels like
they were more than aware of this. They know exactly
who she is, and I feel like Nikita's biggest crime
is literally being upset that her favorite podcast isn't returning.
I mean, it'd be worse if Sammy and Izzy when
(29:15):
on this hiatus and literally none of the listeners cared
or noticed. But you've literally got someone who's devoted to
you being like, oh my god, I missed this show
so much. Please let me know when it's coming back.
And I don't know how difficult it would be to say, hey, Nikita,
thank you so much. It was so excited that you
love the show. We don't have any information right now,
but we will update you as soon as we know.
This really isn't an isolated incident. I mean, we've actually
(29:37):
got to thread in our Facebook community about people who
have been blocked by influencers, And often these people are
fans of the influencer and they're merely just suggesting something
in the comments, they're not trying to be rude, and
then they end up getting blocked. And a lot of
the time when this happens, there's this parasocial relationship that's
going on, and you honestly feel so rejected. Like I've
(29:58):
had heaps of influencers blocked me because of this podcast,
and I feel a bit hurt because I'm like, I
love watching your content and a lot of the time
people then turn into not trolls, but they go on
tatle life and they have a bit of a bitch
about the influence. Yeah, it's kind of because you feel
like the influence as a friend, and particularly if you've
been supporting them for a long time. A lot of
(30:19):
influencers forget about this parasocial relationship that people have with them,
and they don't realize that these people have been following
them for such a long time, and because they really
love them and respect what they do. If there's something
that they feel like they could be doing better, or
they have a question about when something's coming back, they'll
ask it. But they're not doing it with malice. They're
(30:40):
just wanting to know something.
Speaker 2 (30:42):
It is hard.
Speaker 1 (30:42):
Because on the other side of it, we obviously have
this podcast and we have a lot of listeners message us,
and sometimes you have to go, oh, hang on, they're
not having a go they're just sharing an opinion.
Speaker 2 (30:53):
But it's difficult to reatone over messages as well.
Speaker 1 (30:56):
You can sometimes feel like you are being attacked and
you're like, hang on, I've tried really hard putting this
content out, so I can kind of see a little
bit where Sammy's coming from. I don't think she's executed
it very well, because you need to go hang on.
This is someone who is paying for my podcast subscription,
is a fan of the show. They just want the
podcast back. I think a lot of podcasters and influencers
(31:16):
need to remember that this is a business at the
end of the day. And if you were in any
other sort of professional role and a client or a
customer came to you with something they were dissatisfied about
or just a general question, a lot of these times
they're just questions.
Speaker 2 (31:30):
You could never respond so rudely to them. Yeah, exactly.
Speaker 1 (31:33):
I mean, think about how many times you were working
in a retail job and you'd love to tell someone
to go get fucked, but you don't.
Speaker 2 (31:40):
Like you just got to be professional. And that's the thing.
Speaker 1 (31:42):
Even though listeners, unless you've got a sub channel, don't
necessarily pay for your content, they are still supporting you
by downloading your episode. They're helping you grow, They're helping
you go higher in the charts, which leads to sponsorships.
So I think that you need to have a certain
level of respect for your listeners. Yeah, well, as you said,
podcasters and influencers are nothing without the audience they have,
(32:05):
so they need to treat them well. Now, Nikita's video
has been doing the rounds on gossip sites, and most
people are absolutely shocked by the way Sammy replied to her.
One user wrote her reply was so unnecessarily rude to
a simple question. Another said that all just popular, mean girls.
Speaker 2 (32:21):
Who you'd be scared of in high school.
Speaker 1 (32:23):
They don't care about the people that support them. They
care about popularity and looking better than everyone else. Now,
this isn't the first time that Sammy has been called
out for being condescending to her fans. Back in February,
she hit back at claims that she gate keeps her products.
Speaker 2 (32:39):
From her followers.
Speaker 1 (32:39):
Oh, I remember we spoke about it, because she speaks
in this tone that is very condescending, and I think
because she is such an attractive person that you do
get a bit of a mean girl vibe from it.
Or in this video, she was rolling her eyes and
she pulled a lot of facial expressions where you got
the vibe that as you say, Cay. She felt like
she was superior to those she was talking to, and
(33:01):
in the video she told her followers that they should
try being an influencer and that she doesn't read her
comments section to protect her peace, so that's why she
doesn't reply about where her products are from. She also
finished the video by essentially mocking her followers requests, saying, yeah,
this pimple here's from chocolate.
Speaker 2 (33:19):
I bought it at Woolly's. And this video did not
go down as.
Speaker 1 (33:22):
You can imagine, she ended up having to delete it
because there was so much backlash. Now, this incident with
Sammy and the listener led to this reaction video from
TikToker Eva Dixon.
Speaker 3 (33:33):
Guys, I swear to fucking god, there's this niche of
Australian influencers who literally act like their supporters are trying
to kick their dogs. If I see another fucking instance
where like someone will be asking, oh, like so what's
happening with this, like when's this happening, or like what
is this And the influencer's response is like, I don't
understand why the fuck you would even comment this.
Speaker 8 (33:53):
Oh my fucking god, they're trying to support you I'm
so sorry. It shows like it really shows that you're entitled,
but it literally just comes off as so fucking entitled,
like oh my god, God forbid someone to fucking support you,
and you have to comment back and be like, oh,
like it's happening, then your life is so hard, good grace.
Speaker 2 (34:15):
I mean, that's really spot on.
Speaker 1 (34:17):
There are influencers who give off this vibe that their
fans are just these annoying inconvenience that they have to
deal with and can't they just go and get free
clothes and go to nice events without having to deal
with his crescence. It's like they're dirt on the sole
of their shoe and they're like, fucking get away, don't
talk to me. And that video did resonate with a
(34:37):
lot of people. It has almost generated half a million
views and thirty eight thousand likes.
Speaker 2 (34:43):
What makes this story.
Speaker 1 (34:44):
Even weirder is that following this altercation with Nakita, Sammy
and Izzy announced that Just for Girls is actually coming back,
so following the debacle, they shared a photo of themselves
at Coachella to their podcast page and wrote, We're back.
After our amazing time at Coachella, we are back behind
the mics next week recording year Epps can't wait for.
Speaker 2 (35:05):
You to hear it.
Speaker 1 (35:06):
I'm sorry, but couldn't they just fucking said that to
begin with, instead of denigrading and insulting one of their
longtime fans. Yes, like, why wouldn't you write, oh, news
coming soon or something like that, And I'm like, how
fucking dare you ask me one more time? Tone was
just so patronizing. I am interested to see if Nikita
will be tuning in maybe some hate listening now.
Speaker 2 (35:25):
Well, actually, she said that she has.
Speaker 1 (35:27):
Unfollowed both of the girls on Instagram, but if it
were me, I probably would tune in just to hear
what has been going on and whether they would reference you.
Speaker 2 (35:36):
She's definitely tuning in. Yeah, I think so.
Speaker 1 (35:38):
Well. I think that is all we have time for today.
Thank you so much for joining us for this episode.
Speaker 2 (35:43):
If you have enjoyed it, could you please make sure.
Speaker 1 (35:45):
You are subscribed on Apple podcast and also Spotify. This
podcast was recorded on the traditional land of the Ghana
people of the Adelaide Planes. We pay respect to elders
past and present.
Speaker 8 (36:01):
I say
Hello and welcome to Outspoken. It's your dose of the
hottest influencer and pop culture news twice a week. I'm
Sophie Torbah and coming up on today's show, So for
Dophah labels Australian Fashion Week a shit show and Sammy
Guggenheimer is called out for mistreating a Stan. But first,
Tammy Hembro declared over the weekend that she has baby fever.
(00:23):
The mum of three went as far as asking her
followers if she should have another baby, before adding kidding
but not kidding Kate, a rather surprising revelation. Yeah, it
wasn't what I was expecting from Tammy, considering the marriage
breakdown rumors that are swirling. So Matt and Tammy still
appear to be living in separate states, and Tammy has
made it very clear that Matt isn't at home, so
(00:45):
she's constantly posting with her kids watching movies in bed together.
She also appeared Australian Fashion Week by herself. Matt's been
making it pretty obvious that he is back living in
Melbourne too. He's been going on a lot of solo
movie trips. He also slept the MCG for charity and
a couple of photos actually popped up of him chatting
to some girls, which Tammy would not be happy about.
(01:06):
And he's also been posting a lot of happy snaps
with family. It almost gives the vibe that his family
are rowling behind him.
Speaker 2 (01:13):
At this time.
Speaker 1 (01:13):
Yeah. Well, he shared a photo dump of pictures of
him and his family standing next to this brick wall
and wrote the caption brick by brick, So it seems
like he's rebuilding himself.
Speaker 2 (01:23):
That's very deep from him.
Speaker 1 (01:24):
And he also shared a photo of him walking in
a forest with his mum from twenty twenty one and
then again in twenty twenty five.
Speaker 2 (01:30):
It shows how close he is to his family in Melbourne.
Speaker 1 (01:33):
I want to talk about these posts that Tammy uploaded
on Sunday morning because they were very strange. So, she
had been watching the Twilight series with her kids and
she was saying how excited she was that they.
Speaker 2 (01:44):
Were getting into it.
Speaker 1 (01:45):
And in one of the movies, I mean, I'm not
a Twilight stand so I'm not across this franchise, but
there was a baby featured in it which looked like
an AI baby.
Speaker 2 (01:55):
It's not actually a real baby, and she's creepy, wasn't that? Yeah.
Speaker 1 (01:57):
She took a photo of the television screen with the
baby on it and wrote me baby feether with a
shaking hands emoji and said, guy, should I have another one?
Speaker 2 (02:07):
Low now?
Speaker 1 (02:08):
That was quickly followed up with a picture of wolf
on the bed and said kidding but not kidding now.
This is all very strange because this comes off the
back of her husband, Matt, speaking very openly about his
struggles with fertility recently on the Inherited podcast. He doesn't
like to call himself infertile, but he has said that
(02:30):
there is a high likelihood that he will really struggle
to have children yet because he can't naturally conceive because
he doesn't have any sperm. He did say that there
is a procedure that he can have that would increase
the likelihood of him being able to have children. That's
why I was so surprised that Tammy would share something
like this, because it did seem quite insensitive to Matt
and what he's been going through. The timing of her
(02:51):
post was also quite curious because it was the same
day that her ex fiance, Matt Paul, announced the arrival
of his son with his fiance Anna Lee. So they
called the baby Parker William Paul and he'll be the
brother of Tammy Hembro's daughter, Posey. So they really like
the double pea names Posey Paul and Parker Paul. That's
quite a mouthful, and I'm going to be too critical
(03:13):
of the names because I'll be putting my baby name
out there soon. But I am surprised that you'd go
with a double pe Well, Amy went with a double H.
I think because p makes such a specific noise, like
it's difficult to pronounce two peas two peas in the
pot two piece. The birth announcement was really beautiful because
they had a professional photographer. They're taking photos and one
(03:33):
thing that stood out to me is that Matt just
looked so thrilled and happy in the vision. And then
I was comparing it to his appearance in Tammy's birth flog,
and it was so clear that they must have broken
up because his vibe was completely different.
Speaker 3 (03:47):
Yeah.
Speaker 1 (03:47):
It was really around the time of Posey's birth that
followers started picking up on the fact that something wasn't
quite right in their relationship. Matt Paul was beginning to
be quite absent from Tammy's content similar to what we're
seeing now with Matt's kowski. It does seem like Tammy's
surrounded by babies at the moment, because prior to posting
that she had baby fever, she had been hanging out
(04:08):
with her best friend Isabel Laws and her new baby daughter,
and there'd been a couple of photos uploaded of Tammy
holding the baby, so this would be adding to it. Interestingly,
Isabel Laws also recently unfollowed Matt Zakowski on Instagram, which.
Speaker 2 (04:22):
Created a few headlines.
Speaker 1 (04:24):
Matt really is not helping this situation. So on his
podcast this week with Anna macavoy, they spoke about the candle, firework,
and mirror theory, which is this social media relationship theory
describing different types of relationships. When Anna was getting into
these relationship theories, I felt like she had to stifle
a giggle a couple of times because it was so
(04:44):
clear that the firework theory, which we will throw to
in a second, is literally Tammy and Matt. Oh, it
was so awkward, Yet it was kind of like this
laugh that she knew the audience would know that.
Speaker 2 (04:55):
This was about them.
Speaker 1 (04:56):
Yeah, it's kind of like that she knows she's not
allowed to say anything, but for the sake of their
podcast and getting ratings up there, they'll start in fairing stuff.
Speaker 2 (05:04):
Yeah, let's throw it a little bit.
Speaker 1 (05:05):
Of that segment.
Speaker 4 (05:06):
So first, let's start with the firework, the most crazy one,
as the name suggests, being a firework. So this love
is the intoxicating love, the one that burns bright but
fades quickly. So we've all had that relationship, I think,
especially when I was younger, I think the firework theory
(05:26):
happened a lot. Like you meet someone, it's explosions and
then next minute like it's over.
Speaker 2 (05:32):
It all happens so quick.
Speaker 5 (05:34):
Super and literally. Is that what they called the burn
bright eye on?
Speaker 4 (05:39):
Yeah, So it's exciting, it's dramatic, it's explosive, basically like
an actual firework, it fizzles out quickly and often leaves
behind a smoky aftermath of drama and emotional wreckage. Matt,
can I relate, Yeah.
Speaker 5 (05:55):
I think in a couple of firework relationships, definitely. I
feel like these ones, though everyone has to go through them.
I mean, I say everyone, that's a bit of a
broad statement, but I feel like you learn from them,
and I feel like you better yourself from those relationships
and understand a bit more about yourself and a bit
more about dating. We've always said on this podcast dating
(06:16):
is about learning, and to learn you need to get
out there and explore different scenarios in different relationships. I
think it's a very not useful, but it's something that
might seem tramatic at the time, but you learn from it.
Speaker 4 (06:28):
Yeah, I think the firework love rarely works out.
Speaker 1 (06:32):
The vibe I got from that is that Matt is saying, oh,
he's learned so much from this firework relationship with Tammy
and he's grown as a person and he's matured.
Speaker 2 (06:42):
Now that it's over. Is that kind of what you
picked up on.
Speaker 1 (06:45):
I actually don't think it's definitely over. I think that
they're on a break to improve themselves. So I think
Matt is trying to say, like that brick by brick
post that he did, that he's working on himself and
he's going to return to Tammy a better man. How
are you, I'm working on your relationship when you're not
even in the same state well and not even liking
each other's Instagram photos. I know that sounds petty, but
(07:06):
I've noticed that they haven't liked any for weeks now.
And the awkward thing is he's on this relationship podcast
and he didn't mention his wife's name once, whereas Anna
macavoy kept referencing her husband throughout all it. Oh yeah,
they were talking about how it's fun as a couple
to do painting classes, and earlier in the year, I
think it was around New Years, Matt and Tammy painted
(07:26):
each other and he referenced that, but he didn't use
her name at all or even reference who he did
the painting class with. Yeah, Like, he didn't say my wife.
He just said, oh, yeah, I did this with a
partner once, I know, And despite not talking about Tammy,
Matt referenced a friends with benefit situation which turned into
a relationship. I'm sure Tammy would have been absolutely thrilled
(07:47):
with this. So it got brought up when Anna was
saying that most relationships start with some type of firework,
and Matt said this.
Speaker 5 (07:55):
As with one when I was like cooking up with
the girl for like a couple of years before I
realized that she was cool shit can started dating her
for over two years.
Speaker 4 (08:03):
That's that must be a rare scenario. Yeah, so what
you guys were like friends with benefits. Yeah, and then
it moved into it just it just.
Speaker 5 (08:10):
Got more and more, like you know, from every fortnight
to like once a week, twice a week it like
go home after going out with her or go like
and then eventually just got more and more like you know,
in the more you talk, and it was like dates
more dates, and it just gradually became a relationship. Didn't
work out obviously, Yeah, but you know you're young.
Speaker 1 (08:29):
Well, to be fair, he's obviously been told by Tammy
that he's not to mention her at all and anything.
Speaker 2 (08:34):
To do with this situation.
Speaker 1 (08:35):
So if he does have this Dating and Relationships podcast,
he really can only refer to past relationships. Yeah, but
hearing that story made him sound like such a player
and made it seem even stranger that he raced into
this relationship with Tammy. I didn't pick up on that
at all. I just thought he was talking about a
relationship he had when he was quite young. I actually
thought it might have been with that Genevieve that keeps
(08:57):
calling him out. I mean, I love that he says
it took him a couple of years of having sex
with this woman to realize that she was a cool chick,
I mean, how awful is that?
Speaker 6 (09:06):
Let's talk about Australian Fashion Week. This is my third
year attending Australian Fashion Week and I just wanted to
do a little debrief on how this year has been.
So it's definitely been an experienced.
Speaker 1 (09:18):
TikTok girl Sophia Beg is at the center of an
Australian Fashion Week scandal. The twenty one year old influencer,
better known by her handle Sofa Dofa, labeled the event
a shit show and called out media in attendance. Now,
before we get into the drama, so can you get
listeners up to speed with who Sofa Dofa is?
Speaker 7 (09:36):
Well?
Speaker 1 (09:36):
She is a big deal in the Australian fashion scene.
She's a GenZ style icon with her own fashion label
that often sells out now. When she was seventeen, her
influencer career really took off off the back of her
wearing a blue corset from Glassons.
Speaker 2 (09:49):
On her TikTok.
Speaker 1 (09:50):
That item immediately sold out everywhere and she attracted a
mass audience which now sits at almost.
Speaker 2 (09:57):
Three million followers.
Speaker 1 (09:58):
She also made a name for aus when she called
out fashion label White Fox Boutique and We spoke about
Sofa on the podcast recently, as her name got dragged
into the Anna Paul saga. So Mikayla Tester alleged that
Anna Paul made derogatory comments about her appearance.
Speaker 2 (10:13):
In her Close Set Eyes apparently, and since then.
Speaker 1 (10:15):
A lot of people have had a soft spot for her,
which is why when she uploaded a TikTok talking about
her mistreatment at Australian Fashion Week, the people tuned in.
The video went viral and has over a million views now.
The video went for almost eight minutes and there are
several parts that I want to discuss. The first is
about the media in attendance. So Sofa called out the
(10:36):
journalists doing vox pops outside the event. She labeled their
questions as diabolical and inappropriate. Now, for those unfamiliar with
the term vox pop, it's a short interview with a
member of the public, normally in a public place like
on the street or at an event, and the purpose
is to gather a range of opinions or reactions. However,
in this new age of media, the motive of vox
(10:58):
pops has really changed, so they're now being used at
events like these to try and create a viral moment
that will gain a lot of engagement online. Things have
really changed since the TikTok Awards because there are a
couple of influencers who were caught off guard on the
red carpet and fucked up and said stupid shit.
Speaker 2 (11:13):
That went viral.
Speaker 1 (11:14):
For instance, there was a general question which was being
thrown at influences around whether they thought the job of
an influence was hard, and most of them were smart
enough to play it off and say, oh, you know,
we're very lucky to have this position, whereas one influencer
went into how difficult her role was and that the
public would just be unaware of the amount of work
that she put into it, which was not a popular response.
(11:35):
There was also that clip of Anna Paul that went
viral where she was asked if she could be another
content creator for twenty four hours, who.
Speaker 2 (11:41):
Would it be?
Speaker 1 (11:42):
And she said someone that was super super rich that
traveled a lot. And everyone's like, but that's you, Like,
how unaware are you?
Speaker 2 (11:49):
Yeah?
Speaker 1 (11:49):
And you can see that this is a tactic that
they've been trying to implement an Australian Fashion Week, because
you would expect that there'd be a lot of questions
about fashion and what the influencers are wearing. But instead
reporters have been asking invasive questions to try and catch
influencers out. Yeah, and it's always at the influencer's expense,
isn't it now. Sofa was visibly taken aback when she
(12:10):
was asked on camera how much she earns and to
also divulge the biggest brand deal she's ever turned down.
They also wanted her to name and shame that brand.
This is what she said about it on a TikTok.
Speaker 6 (12:22):
I feel like the interviewer's sole purpose this year especially
is just to catch people out with tricky questions that
they know they're going to get like juicy answers from. Like,
I feel like a lot of the questions they're trying
to get Tea, they're trying to get juicy answers, and
a lot of the questions you can see are visibly
making the creators feel uncomfortable.
Speaker 1 (12:41):
I just think that this tactic is very unfair, particularly
when you consider how young some of these influencers are
and that they really haven't had any immedia training. That
would be a very.
Speaker 2 (12:50):
Difficult question to answer diplomatically.
Speaker 1 (12:52):
Yeah, it kind of shocks me when you realize that
Sofa Dofa is only twenty one years old, and it's
not the first time that she's been rattled by an
interview you before. So She was trolled after her exchange
with Tony Armstrong at the twenty twenty three TikTok Awards,
and during that interaction, Armstrong asked her how she was feeling,
saying you look ecstatic and I'm pumped for you, and
Sofa DPA replied, thank you, will stop flirting with me.
(13:16):
It was really awkward. We did talk about it on
the podcast when it happened. Just Tony hit back and
said that he had a girlfriend and everyone was like, oh,
good on him for turning her down. It was clear
that in that moment she thought that he was giving
her some type of compliment, and she explained later on
that other people had been complaining that interviewees weren't giving
them anything and she wanted to be fun.
Speaker 2 (13:35):
It was just really a joke.
Speaker 1 (13:37):
Yeah, and that moment clearly lives rent free in Sofa's
mind because she spoke about how she was freaking out
during the Australian Fashion Week interviews and so as You
touched on she's one of the influencers that hasn't had
media training, and she said that she was stressing having
to answer these questions alone without her manager or her mum.
I think because these viral videos disappear so quickly from
(13:57):
our fore pages that you forget how difficult it would
actually be for people to put up with the brutal
commentary that's going on in the comments section, because those
influencers get tagged all the time, and if you're someone
that looks at your tags and reads the comments, I mean,
it'd be very hard not to read what people were saying.
I know, people go, oh, well, just don't look at it,
and it's like, well, her job and other influencers a
(14:19):
job is to create content, and they have to use
those apps in order to put their content out there
and get paid, so of course they're going to look
at their notification. And also, influencers get criticized if they
don't respond to followers requests about where they got their
outfere from, or if you look generally rude for not
replying to a really lovely comment.
Speaker 5 (14:38):
Now.
Speaker 1 (14:38):
During this TikTok video, Sofa said that she's often asked
how she's so confident.
Speaker 2 (14:43):
Let's take a listen to what she said.
Speaker 6 (14:45):
Other creators or like just people in general. My dms
were asking me like, how are you so confident? I'm like,
I'm the least confident person ever, Like I have raging body,
the small fear and on antidepressants.
Speaker 1 (14:55):
I found that really difficult to listen to. And it
just shows what smoke and mirrors social media is because
Sofa looks like such a confident person online.
Speaker 2 (15:03):
It also shows how.
Speaker 1 (15:04):
Detrimental the Anna Paul comments would have been for her
mental health and also her confidence. Yeah, and unfortunately, it
seems like the media ended up getting what they wanted,
so a clip of an influencer calling out Sofa went viral.
In in our deleted video, a journalist ask content creators
attending the event to name a micro trend final boss.
Speaker 2 (15:24):
What does that mean?
Speaker 1 (15:25):
Yeah, I had no idea what this man. I had
to do some digging. So it's a popular term on TikTok,
and it's used in a derogatory way to describe someone
who chases fashion trends and doesn't have personal style. So
micro trends are really unpopular on TikTok at the moment.
So to name someone who embodies.
Speaker 2 (15:44):
That is a very low blow. What do you mean
they're in popular?
Speaker 1 (15:47):
I feel like for years now, all we've been seeing
a micro trends. Is it sort of out of fashion
to follow those? Is the way you're saying, Yeah, it's
very unfashionable now to be seen to just be copying
micro trends. You're seeing as someone that actually isn't very
fashionable at all now. Most of the content creator's interview
looked uncomfortable and avoided answering the question. However, controversial influencer
(16:08):
Jamie as a party named Sofa. They said, I love
watching Sofa dofa, but I felt like sometimes she doesn't
do fashion the way I do fashion. So, for those
not familiar with Jamie, they are a celebrity stylist who
is non binary, so uses they then pronouns, and Jamie
isn't a stranger to drama. Last year at the festival,
(16:28):
they made headlines when they made this grand entrance into
a show, flanked by helpers holding their dress. Yeah, and
the backlash towards Jamie was pretty swift. They were instantly
labeled a hypocrite online because they wore a sheene dress
to the event. Which is a cardinal sin.
Speaker 2 (16:45):
And when we're talking about micro trends, Sheen is one
of the biggest contributors of these.
Speaker 1 (16:50):
Yes, it was a very strange move, particularly after they
wore Sheen. Now, on the topic of Sheen, I have
to say the journalists ended up getting me because they're
obviously trying to rage, bade everyone and create all this
engagement because they were asking influencers what would you change
about fashion in Australia, and a lot of influencers said
fast Fashion. And I was just scoffing because I'm like,
(17:12):
so many of you have promoted Fast Fashion, you're doing
collaborations with Fast Fashion. I understand that it's something that
we want to end, but if you're so passionate about it,
don't promote it. I am just shocked that anyone would
want to be seen wearing Sheen to Australian Fashion Week. Well,
I think Jamie likes being talked about, so it was
probably something that they thought would get a lot of attention,
I mean, for the wrong reasons. Now, Sofa addressed the
(17:33):
controversy in her TikTok video, saying this.
Speaker 6 (17:36):
I feel like the Australian influencer scene is already so
toxic and we have such big like tall poppy syndrome,
like we don't need other creators bringing people down. Also,
I got named as one of them by someone that
will shan to Australian Fashion Week.
Speaker 2 (17:51):
Well she has a good point, Yes she does now.
Speaker 1 (17:54):
Jamie responded in a lengthy statement on their Instagram story.
In it they backtracked and claimed they didn't understand the
question they were asked. They wanted to say that they
had been unfairly edited, but was ultimately disappointed by how
SOFA addressed it. They said, I think what you've said
is questionable at best. It's a tough one because again
Jamie has been set up by the journals. It's difficult
(18:16):
in that situation when you put on the spot and
you feel like you have to give a name. There
may have been a lot of pressure in going on
for them to give some sort of response, particularly after
a lot of the other influences gave them nothing. Yeah,
but Jamie is known for creating controversies, so I think
it works to some influencer's favor because Jamie is the
type of influencer who likes controversy. They want to get
(18:41):
that attention so you know, the journalists and influencers can
work together. We've seen it with Anna Paul and Mikayla Tester.
I think that is spurring a lot of this on
because I think a lot of mainstream media went wow,
that went off. Let's pit other content creators against each
other and try and enjoy some of those cliques and views.
As a journalist, I can completely see why they're following
(19:01):
this direction. It's very clever. It's a great way to
create engagement and also create brand news stories. Well, at
the end of the day, traditional media is dying and
media companies need to jump on these new forms of media.
I mean everyone always complains about clickbait journalism. This is
just the new form of it. It's keeping up with TikTok.
They're trying to get eyeballs and interurn dollars. Yeah, but
(19:24):
I think that this style of questioning actually adds a
lot of excitement and extra interest around their red car.
But I think it'd be boring if it was just like, oh,
what are.
Speaker 2 (19:32):
You wearing today? And why?
Speaker 1 (19:34):
Why do the journals have to play it safe with them?
These people are earning a fluck ton of money. They
all have managers maybe they should have a bit of
media training in order to answer some of these questions. Yeah.
The thing that makes me feel a little bit uncomfortable though,
is the media exploiting these content creators and sort of
engagement farming, getting all these comments on their videos and
(19:55):
that obviously increases their views, But then they're not moderating
any of the comments because of course not going to
because that, you know, decreases the engagement.
Speaker 2 (20:02):
Well, that's obviously a separate issue in itself.
Speaker 1 (20:05):
I definitely think that the media has to have more
responsibility over moderating comments sections and turning comment sections off.
Speaker 2 (20:13):
But in saying that, I.
Speaker 1 (20:14):
Do feel like if you have a public profile, you
should be in a position where you can answer questions tactfully,
like that sort of just comes with the job. I mean,
I think we're going to see more and more influencers
getting media training and then these type of vox pops
will probably disappear because the journalists won't get what they want. Now,
if things couldn't get any worse for Australian Fashion Week,
(20:35):
Sofa Dofa had one last thing to say, so she
labeled the event a shit show and said that the
lack of diversity on the runway was fucking insane. Here's
more of what she said.
Speaker 6 (20:46):
Part of my French. But like, I went to a
show yesterday and the like diverse wasn't even in their vocabulary,
like they didn't even know what that word was, and
it was just so shit. Like I was just sitting
there like this is so shit, Like right, Australian Fashion Week,
where is the diversity? Where is the inclusivity? I just
thought in twenty twenty five we would have been a
(21:06):
lot better at that by now.
Speaker 1 (21:08):
Now not a glowing review by one of Australia's biggest influencers.
I can just imagine the organizers seeing this all going down,
particularly because this year the event was up in the
air after sponsor IMG pulled out after running the event
for twenty years. So the Australian Fashion Council saved the event,
but they will not be liking this feedback. And I
think that this is a big reason why people love SOFA,
(21:29):
because she's not afraid to call injustices or things that
she doesn't think are right out. I wonder if she'll
be on the invite list next year, Like.
Speaker 3 (21:38):
Someone will be asking, oh, like so, what's happening with this,
like when's this happening?
Speaker 8 (21:42):
Or like what is this?
Speaker 3 (21:43):
And that The influencers response is like, I don't understand
why the fuck you would even comment this.
Speaker 1 (21:49):
The way influencers treat their fans in the spotlight after
podcaster Sammy Guggenheimer scolded a longtime listener for daring to
ask when her show was returning, The Influences, a lead
podcast just for girls, has been on a temporary hiatus
with no communication from either host about the state of
the show's future. Yeah, and since late last year, there's
(22:10):
been rumors of a friendship breakdown between the hosts, Sammy
Guggenheimer and also Easy Armitage and what that means for
their podcast going forward. So The Influencers launched their podcast
back in March twenty twenty three, and the show follows
the similar structure that we've seen a lot of influencer
led podcasts follow. So basically, the women share updates about
their lives and they and their audience figure out their
(22:32):
early twenties together.
Speaker 2 (22:34):
It's nothing new, Yeah, I feel like that is the blurb.
Speaker 1 (22:36):
For so many influence podcasts now. Back in March, rumors
of a rift between the hosts really ramped up when
both Sammy and Izzy removed the just for Girls link
from the Instagram bios, and there was this huge radio
silence about what was actually going on, which often causes
rumors to get out of hand and start taking a
life of their own. So one rumor that gained a
(22:58):
lot of traction was that the girls had a falling
out over an ex. So many were convinced that Sammy
was upset at Easy for sleeping with her ex. So
Sammy got even by sleeping with Izzy's X. Now, I
think we have to point out that those are unsubstantiated allegations.
Speaker 2 (23:15):
We have no idea whether that is true.
Speaker 1 (23:17):
But that is just the rumor that is going around
on TikTok, which it's a pretty terrible rumor. Yeah, and
the girls ended up taking the piece out of that
rumor sharing this satirical video. So she fucked both my
ex boyfriends, and I went, oh, I'm gonna now fuck yours,
and now we're going.
Speaker 2 (23:32):
Oh, let's just be friends again.
Speaker 4 (23:34):
So that's the situation.
Speaker 6 (23:35):
Yeah, So we hated each other, so glad you were
wife your mom now and like we you were beefing.
Speaker 1 (23:42):
So the boy were all also fucked your first boyfriend
that you dated when you were sixteen.
Speaker 2 (23:51):
Yeah, you didn't tell you that more ideas?
Speaker 1 (23:53):
Sorry?
Speaker 3 (23:55):
Oops?
Speaker 2 (23:57):
Where Yeah?
Speaker 1 (24:02):
I mean it's one way to address a rumor. I
do enjoy it when people just do it with a
bit of humor.
Speaker 2 (24:06):
Yeah.
Speaker 1 (24:07):
Now, despite attempting to put the rumors to bed, listeners
became suspicious again last month when the women stopped recording completely.
So for the past four weeks they've just been uploading
reruns with no explanation of what's going on or what
their future plans are for the show. I hate when
podcasts do this. We actually had a thread in our
Facebook community about this, how a lot of influencers will
(24:30):
start up a podcast and they don't realize how much
work it is to actually have a consistent podcast coming
out every week, and then they just go a wall
and never return to it. I am still waiting for
the Sam and Billy show to come back. That has
been gone for a year. They've never updated on their
social media accounts to say what's going on with it.
It's like so unprofessional. I think a lot of influencers
(24:51):
forget that if you start a podcast, you become part
of people's weekly routines, and they build this parasocial relationship
with you because I think I think on podcasts people
speak in obviously conversation away, but they open up more
like you feel like you really know someone when you
listen to their podcast, and you feel like you're being
shut out by a friend when suddenly the podcast just
(25:11):
stops and there's no explanation as to what's going on. Yeah,
there's definitely a strong parasocial relationship I think with podcasters
and their listeners. And this is where podcast listener Nikita
Kathleen comes into the story. So, Nikita has been a
long time fan of the Just for Girls podcast, revealing
she traveled for hours to attend the girl's live show
and she's been to all of their events lined up
(25:33):
to meet them. And she's also a paid subscriber to
the podcast and spent over seven hundred dollars on Sammy's
recent collection Drop.
Speaker 2 (25:41):
So she is a.
Speaker 1 (25:42):
Stand of Sammy Gugenheimer. Yeah, she's very dedicated to the girls.
She's obviously invested a lot of time and money to
support them. Yeah. Now, back in April, Nikita created a
video asking whether YouTubers or podcasters owe their audience and
explanation or an update when they take an unexpected hiatus
or go mia. While the video was general in nature,
(26:04):
Nikita did reference the Just for Girls podcast in passing,
which in hindsight, she says she shouldn't have done. Now,
the video started gaining traction and led to Sammy and
Izzy weighing in in the comment section. It is unclear
what the girls commented, because Nikita has since deleted the
video out of respect for them, but she said it
was clear that they were frustrated by the video, and
(26:27):
she actually ended up messaging them privately and apologizing.
Speaker 2 (26:31):
She said.
Speaker 1 (26:31):
Izzy didn't respond to her message, but sam ended up replying,
saying that she felt personally attacked by Nikita's video, especially
because Nikita had been a longtime fan. Sam also said
to her that the public doesn't know everything that's going
on behind the scenes, and it's not fair for them
to talk about it now. Fast forward a couple of
weeks and Nakita, along with a number of other disappointed listeners,
(26:53):
started asking the girls in their TikTok comment section about
what was going on with the podcast, and Nikita explained
that she was curious so she loves the show and
wrote is the podcast coming back or is it just
going to be reruns. Sammy ended up replying directly to Nakita, writing,
we have spoken about this. I don't know why you
feel the need to speak publicly once you have messaged
(27:14):
me apologizing now. Nakita responded saying we only spoke on
my video that I deleted and not the podcast. I
was just asking because it's not in either of your
bios anymore and people miss it. I'm not attacking you,
but asking a question. I'm just wondering. As a fan
of the pod.
Speaker 2 (27:30):
Nikita was really worried that people.
Speaker 1 (27:32):
Would come for her in the comment section, seeing as
Sammy waded in and seemed to be annoyed at her,
But in reality, a lot of the listeners were disappointed
by Sammy's tone to her, and many noticed that Sammy
liked one of the few negative comments that was directed
at Nakita. So the negative comment said hopefully we can
have an end to your trolling and speculation.
Speaker 2 (27:52):
We can only hope now.
Speaker 1 (27:54):
Nakita ended up creating a five minute response video explaining
how she felt about Sammy's response. Let's ever listen to
some of what she said.
Speaker 7 (28:02):
I just want to say. This was never supposed to
be hate. This was never supposed to be me attacking them.
I was really just curious as a fan as to
what's going on, and a lot of other people were
asking questions as well, And yeah, it kind of hurt.
Her response kind of hurt because it's like it was
only to me. She hasn't responded to anyone else. She
hasn't addressed to anyone else. Everyone that's been asking, she
hasn't said anything, and she could have just said like
(28:25):
update coming soon or something, but like, yeah, like and
because I've met her, like, yeah, kind of hurt. So
I've since I'm followed. Unfortunately, it did hurt a little
bit as a fan. It was a bit disappointing because
I've put so much support and energy into them. I've
traveled hours and hours to see them, Like you know,
I've put in a lot of effort, I guess, and
(28:46):
to not get the same public respect, I guess you
could say back like I've always defended them and stuff.
Speaker 1 (28:52):
I felt really sorry for Nikita hearing this. It is
clear that she has invested a lot of time and
money into supporting these two women, and it feels like
they were more than aware of this. They know exactly
who she is, and I feel like Nikita's biggest crime
is literally being upset that her favorite podcast isn't returning.
I mean, it'd be worse if Sammy and Izzy when
(29:15):
on this hiatus and literally none of the listeners cared
or noticed. But you've literally got someone who's devoted to
you being like, oh my god, I missed this show
so much. Please let me know when it's coming back.
And I don't know how difficult it would be to say, hey, Nikita,
thank you so much. It was so excited that you
love the show. We don't have any information right now,
but we will update you as soon as we know.
This really isn't an isolated incident. I mean, we've actually
(29:37):
got to thread in our Facebook community about people who
have been blocked by influencers, And often these people are
fans of the influencer and they're merely just suggesting something
in the comments, they're not trying to be rude, and
then they end up getting blocked. And a lot of
the time when this happens, there's this parasocial relationship that's
going on, and you honestly feel so rejected. Like I've
(29:58):
had heaps of influencers blocked me because of this podcast,
and I feel a bit hurt because I'm like, I
love watching your content and a lot of the time
people then turn into not trolls, but they go on
tatle life and they have a bit of a bitch
about the influence. Yeah, it's kind of because you feel
like the influence as a friend, and particularly if you've
been supporting them for a long time. A lot of
(30:19):
influencers forget about this parasocial relationship that people have with them,
and they don't realize that these people have been following
them for such a long time, and because they really
love them and respect what they do. If there's something
that they feel like they could be doing better, or
they have a question about when something's coming back, they'll
ask it. But they're not doing it with malice. They're
(30:40):
just wanting to know something.
Speaker 2 (30:42):
It is hard.
Speaker 1 (30:42):
Because on the other side of it, we obviously have
this podcast and we have a lot of listeners message us,
and sometimes you have to go, oh, hang on, they're
not having a go they're just sharing an opinion.
Speaker 2 (30:53):
But it's difficult to reatone over messages as well.
Speaker 1 (30:56):
You can sometimes feel like you are being attacked and
you're like, hang on, I've tried really hard putting this
content out, so I can kind of see a little
bit where Sammy's coming from. I don't think she's executed
it very well, because you need to go hang on.
This is someone who is paying for my podcast subscription,
is a fan of the show. They just want the
podcast back. I think a lot of podcasters and influencers
(31:16):
need to remember that this is a business at the
end of the day. And if you were in any
other sort of professional role and a client or a
customer came to you with something they were dissatisfied about
or just a general question, a lot of these times
they're just questions.
Speaker 2 (31:30):
You could never respond so rudely to them. Yeah, exactly.
Speaker 1 (31:33):
I mean, think about how many times you were working
in a retail job and you'd love to tell someone
to go get fucked, but you don't.
Speaker 2 (31:40):
Like you just got to be professional. And that's the thing.
Speaker 1 (31:42):
Even though listeners, unless you've got a sub channel, don't
necessarily pay for your content, they are still supporting you
by downloading your episode. They're helping you grow, They're helping
you go higher in the charts, which leads to sponsorships.
So I think that you need to have a certain
level of respect for your listeners. Yeah, well, as you said,
podcasters and influencers are nothing without the audience they have,
(32:05):
so they need to treat them well. Now, Nikita's video
has been doing the rounds on gossip sites, and most
people are absolutely shocked by the way Sammy replied to her.
One user wrote her reply was so unnecessarily rude to
a simple question. Another said that all just popular, mean girls.
Speaker 2 (32:21):
Who you'd be scared of in high school.
Speaker 1 (32:23):
They don't care about the people that support them. They
care about popularity and looking better than everyone else. Now,
this isn't the first time that Sammy has been called
out for being condescending to her fans. Back in February,
she hit back at claims that she gate keeps her products.
Speaker 2 (32:39):
From her followers.
Speaker 1 (32:39):
Oh, I remember we spoke about it, because she speaks
in this tone that is very condescending, and I think
because she is such an attractive person that you do
get a bit of a mean girl vibe from it.
Or in this video, she was rolling her eyes and
she pulled a lot of facial expressions where you got
the vibe that as you say, Cay. She felt like
she was superior to those she was talking to, and
(33:01):
in the video she told her followers that they should
try being an influencer and that she doesn't read her
comments section to protect her peace, so that's why she
doesn't reply about where her products are from. She also
finished the video by essentially mocking her followers requests, saying, yeah,
this pimple here's from chocolate.
Speaker 2 (33:19):
I bought it at Woolly's. And this video did not
go down as.
Speaker 1 (33:22):
You can imagine, she ended up having to delete it
because there was so much backlash. Now, this incident with
Sammy and the listener led to this reaction video from
TikToker Eva Dixon.
Speaker 3 (33:33):
Guys, I swear to fucking god, there's this niche of
Australian influencers who literally act like their supporters are trying
to kick their dogs. If I see another fucking instance
where like someone will be asking, oh, like so what's
happening with this, like when's this happening, or like what
is this And the influencer's response is like, I don't
understand why the fuck you would even comment this.
Speaker 8 (33:53):
Oh my fucking god, they're trying to support you I'm
so sorry. It shows like it really shows that you're entitled,
but it literally just comes off as so fucking entitled,
like oh my god, God forbid someone to fucking support you,
and you have to comment back and be like, oh,
like it's happening, then your life is so hard, good grace.
Speaker 2 (34:15):
I mean, that's really spot on.
Speaker 1 (34:17):
There are influencers who give off this vibe that their
fans are just these annoying inconvenience that they have to
deal with and can't they just go and get free
clothes and go to nice events without having to deal
with his crescence. It's like they're dirt on the sole
of their shoe and they're like, fucking get away, don't
talk to me. And that video did resonate with a
(34:37):
lot of people. It has almost generated half a million
views and thirty eight thousand likes.
Speaker 2 (34:43):
What makes this story.
Speaker 1 (34:44):
Even weirder is that following this altercation with Nakita, Sammy
and Izzy announced that Just for Girls is actually coming back,
so following the debacle, they shared a photo of themselves
at Coachella to their podcast page and wrote, We're back.
After our amazing time at Coachella, we are back behind
the mics next week recording year Epps can't wait for.
Speaker 2 (35:05):
You to hear it.
Speaker 1 (35:06):
I'm sorry, but couldn't they just fucking said that to
begin with, instead of denigrading and insulting one of their
longtime fans. Yes, like, why wouldn't you write, oh, news
coming soon or something like that, And I'm like, how
fucking dare you ask me one more time? Tone was
just so patronizing. I am interested to see if Nikita
will be tuning in maybe some hate listening now.
Speaker 2 (35:25):
Well, actually, she said that she has.
Speaker 1 (35:27):
Unfollowed both of the girls on Instagram, but if it
were me, I probably would tune in just to hear
what has been going on and whether they would reference you.
Speaker 2 (35:36):
She's definitely tuning in. Yeah, I think so.
Speaker 1 (35:38):
Well. I think that is all we have time for today.
Thank you so much for joining us for this episode.
Speaker 2 (35:43):
If you have enjoyed it, could you please make sure.
Speaker 1 (35:45):
You are subscribed on Apple podcast and also Spotify. This
podcast was recorded on the traditional land of the Ghana
people of the Adelaide Planes. We pay respect to elders
past and present.
Speaker 8 (36:01):
I say
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