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November 4, 2024 25 mins

Sophie Cachia has revealed she has found ‘the one’ in a surprising interview with Stellar Magazine. 

Fashion influencer Nadia Bartel’s clothing brand Henne is back in the spotlight after a TikToker complained of long lines and lengthy wait times outside the new Paddington boutique. The video struck a chord with other disgruntled customers who labelled Henne’s shop assistants as mean girls and slammed the boutique’s unique show room system.

Brittney Saunders has been praised for her refreshing marketing move. The OG Aussie influencer, turned successful entrepreneur, hosted an unorthodox brand trip last week for her label, Fayt. Instead of wineing and dining influencers, Britt chose seven lucky customers to join her on the trip. 

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Transcript

Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:02):
Hello, and welcome to Outspoken. It's your dose of the
hottest influencer and pop culture news twice a week. I'm
Amy Torber and coming up on today's show, Britney Saunders
has been praised for her refreshing marketing move and Nadia
bar tells Henny's storeflop. But first, Sophie Kasha has revealed
she's found the one in a surprising interview with Stella magazine.

(00:26):
She told the publication, it's a big call to make,
but I truly believe I've found my person, and she
believes she's found hers too. Now the new woman in
question is a twenty four year old AFLW player called
Madison Presspackers, who Sophie has been close friends with for years.
Funnily enough, she's also teammates with Sophie's ex girlfriend, Sophie Vanderhovel. Wow,

(00:46):
that's pretty scandalous. I love that she's also another Maddie
because Sophie was engaged in Maddie Garrick a couple of
years ago. She definitely has a type. Rumors did start
swirling when Madison was at the gender reveal, but they
have been friends for a long time, so if they
were actually together at the time. Sophie did say that
they've only been together for a couple of months, but
she was dropping that they're in love and that she's

(01:07):
found the one. It seems very serious, very quickly. Yeah,
and she seemed quite surprised that they've fallen in love
while she's been pregnant. Here's what she said about the
blossoming romance.

Speaker 2 (01:17):
I've prayed for so many years to be loved in
the way that this person loves me, and I tried
to push it away so hard. I was so committed
to having this baby, getting pregnant, and you don't ever
consider dating in that time. You don't ever consider meeting
people in that time. And I wasn't prepared to let

(01:37):
someone in. I wasn't prepared to let someone into my
inner circle, to let someone into my journey, into my family.
I'd let too many people in, too many times, and
too easily. And this was a time that I had
really committed to myself for the first time, for the

(01:58):
first time, I think since I left my mate, this
is the first time that i'd gotten no, it's your turn,
this is finally your moment. And I did that, and
to still have someone there going I love you, and
I love everything that's going to come with you, and
I am prepared to front up and love you and

(02:18):
however you need me to love you.

Speaker 1 (02:20):
How could I push that away?

Speaker 2 (02:22):
So I do sit here now, single mum, having this
child on my own. Yes, it is a very unique
situation to be in. Like I said, I didn't picture it,
but I have a supportive person and she's been amazing
at accepting not just me and everything I already come with.
But takes a very special person, I believe, to sign

(02:45):
up for a baby that they didn't plan. But in
saying that this is my child, it's not our child,
just like Bobby and Florence and my children, they are
not her children. I am their mother and my support person,
and I am so grateful to have someone that has

(03:06):
been able to accept all of this and still love me.

Speaker 1 (03:11):
I like that she's saying that this baby is hers
and not theirs, because I think that there would have
been a lot of assumptions. Now she's come out in
stellar and said that she's found the love of her life.
Because a lot of people may have assumed that Madison
is now going to have this parenting role. Yeah, Well
she did confirm that Madison isn't going to be living
with her. They live in separate houses. And we've got
to remember she's only twenty four. Sophie is thirty four.

(03:34):
She does seem to go for younger women at the moment.
The last couple of girlfriends have been considerably younger than her.
I died when I looked up a date of birth
and it said two thousand, I was like, oh my god,
like someone who is a very similar age to Sophie Kaisher.
I was like, I couldn't imagine dating someone who was
born in the two thousands, and I'm known for going young. Well,
I think people are going to be dubious about this

(03:54):
relationship because it's another AFLW player. Maddie is only twenty four,
They're not living together. I mean, Sophie's made it clear
that she is the sole parent in this situation. I
don't know if people are going to take this relationship
that seriously or as seriously as Sophie wants people to. Well,
she said that she likes the fact that Madison is
really independent and has her own life. In this interview,

(04:15):
she said she doesn't need anything from me. I don't
need anything from her. We don't live together, we have
no plans to live together. She's just bought her own house.
She has a wonderful career, a wonderful job, wonderful family,
so are simply there to compliment each other. I do
wonder if Madison knows what she's getting herself into, because
it would be a really difficult situation to navigate your

(04:35):
partner having a newborn baby. You're not living there with her.
She's also got two older kids. I think there must
be genuine love between this pair, because it's not an
easy situation for either of them. Sophie's spoke in depth
about how she wasn't looking for anyone, she was really
trying to focus on herself, and she kept trying to
push away Madison. It kind of reminded me of how

(04:56):
she was pushing away Maddie Garrick when she was with
Alana as well. I also think Sophie doesn't want to
put a lot of pressure on Madison, her being so young,
so she's saying, look, I don't need you to move in.
I don't want this very fresh relationship to turn stale
pretty quickly, because when you've only been together for a
few months and suddenly there's a newborn baby involved. You're
not going out on these exciting dates anymore. I've got

(05:17):
a different take on her. I think Sophi Kasia must
be a bit of a gay icon in the afl
W because she's dated so many different players. I think
it's a bit of a status thing to have Sophi
Kaisha on your arm at one of these football events.
And I think this twenty four year old is a
bit in awe at the power of Sophi Kasha. She's
a huge influence, So like this is good for this

(05:37):
Maddie's brad. I'd never heard of her before. It'd be
pretty awkward being in the Essendon Foota Club chage rooms
at the moment now that this articles dropped, because maybe
Sophie vander Hoovell knew that they were dating, but she
might not have known that they were each other's loves
of their life. Like this is a pretty huge statement
to make in a national publication. It would be so

(05:57):
awkward now. There were a few other insting nuggets dropped
during this podcast. I really enjoyed hearing Sophie talk about
the sperm donor process because there have been a lot
of question marks when she first announced this news, because
a lot of people at the start actually asked if
it was her ex husband, Jared who was the sperm donor.
She said she actually found it quite funny. Yeah, she
said that it was really funny and she laughed it off,

(06:20):
but she felt bad for him and that's why she
felt it was necessary to come out and explain. I'm
sure Jared Kaisha is very pleased that this was cleared
up because he and his wife actually welcomed a new
baby this week, talk about timing. Something else that surprised
listeners was finding out that Sophie didn't go through IVF,
so she confirmed that she was artificially inseminated and she
felt pregnant the first time there. That was really interesting

(06:43):
because I think a lot of people just assumed that
she had had IVF. One thing that excited me is
that Sophie said she's bringing her blog back, so she
actually found fame from her blog The Young Mummy. Well,
she said it will be a slightly altered version, so
it's not exactly clear what capacity it'll be in because
I mean, when she started that, what like ten years ago,
blogs were all the rage, But I don't think that

(07:04):
people really log onto individual's blogs like I wonder if
she'll more be writing for Mamma Mia or another publication. Yeah.
I thought maybe she would go down the Indy Clinton
route and just start sharing her life on TikTok, because
that's how she progressed. So she went from the blog
and then she went on to Instagram. I think it
would be a lot easier for her to just share

(07:24):
it as she goes.

Speaker 3 (07:26):
Well.

Speaker 1 (07:26):
I think it will be in a smaller capacity though,
because she said she had a lot of regret when
Florence was born because she was so quick to get
back into work. Yeah, she went back after four weeks.
I think, yeah, would be very interesting. We'll have to
watch this space. When is the baby jew Well. At
the time of the interview, she said she was twenty
two weeks pregnant. I don't know if it was pre recorded,
so she's got a little bit to go.

Speaker 4 (07:45):
I'm just going to come right out and say it,
brands need to stop taking influences on extravagant trips.

Speaker 1 (07:52):
Britney Saunders has been praised for her refreshing marketing move.
The og Ossie influencer turned successful entrepreneur, You did an
unorthodox brand trip last week for her label Fate. Instead
of whining and dining influences, Britt chose seven lucky customers
to join her on the trip. Kate, can you tell
us more?

Speaker 5 (08:11):
Well?

Speaker 1 (08:11):
Back in September, Britt launched a competition offering customers a
chance to attend her brand trip.

Speaker 4 (08:17):
Now.

Speaker 1 (08:17):
The trip was to celebrate Fate's seventh year in business.
To enter, you had to simply place an order with
the brand and use the code ten percent off, as
well as be a part of Fate's Facebook community. Let's
throw to a snippet of the promo video.

Speaker 6 (08:31):
Have you ever seen those brands that do influencer trips? Well,
Fate is hosting an influencer brand trip, but the catches
that there are no influences invited instead, you are.

Speaker 1 (08:44):
I love how much fun the team had with this one,
because they mocked up a staff meeting where they were
throwing suggestions around for the location of the trip and
people are like Bora, Bora, New York, and BRIT's like,
how about Newcastle because that is, of course her hometown.
I was a bit surprised that element, though, because you
want to treat the customers as though they are influencers,
and it seems less glamorous to send them to a

(09:06):
location like Newcastle as opposed to Bora Bora. But that's
because the location is very on brand for Fate. Yeah.
But would it have been more revolutionary or created more
headlines to send a bunch of nobodies who have no
following to some luxurious location. No, because I don't think
that's the point of it. Because these seven competition winners
were treated like influencers. They got completely spoilt. They stayed

(09:27):
in a five star hotel, they had a private shopping experience,
they went to fancy dinners, and they actually attended the
event that was in Newcastle. So two hundred customers were
in attendance and they were glammed and pampered before the event.
The only influencer in attendance was britain A podcast co
host Matt Hay and he was the MC at the event.
The overall reaction to this brand trip has been really positive,

(09:50):
so one of the outspoken Facebook community members wrote, as
a consumer, this is what I'd rather see than trips
and free stuff given to influencers. Your average girls slash
guys take on a brand trip and spoiled definitely makes
me want to buy and support her empire. Hats off
to you, brit absolutely killing it. Do you guys think
the same? Do you think this is a good move?
I think it's really refreshing to see a brand treat

(10:11):
their customers so well. And I love that Britt Saunders
is leading this fight against influencer marketing. It's quite ironic because,
as she has said herself, she used to be an influencer.
She was one of the people that was taken on
these brand trips, and after the trip she actually went
on Instagram to explain more about her decision. Let's throw
to some of what she said.

Speaker 5 (10:30):
I think what brands need to think about is how
switched on consumers are in twenty twenty four. When an
influencer is tagging you on an extravagant trip in whatever
country or whatever city. What does the consumer actually think
when they see that.

Speaker 4 (10:46):
Do they think, Wow, that's amazing that that influencer who
already gets everything for free gets to go on another
trip where they get everything for free. What does that
say about your brand to the consumer, Because I think
in twenty twenty four, it doesn't really send the most
positive message. Sure, you're going to get a lot of
eyes on your brand because the influencers have a lot
of followers, but are they.

Speaker 5 (11:06):
The right eyes.

Speaker 1 (11:07):
Britt went on to say that she could be getting
it completely wrong, but wanted to share with other brands
that she had received nothing but positive feedback. She also
reiterated in the comment section of her post that she
still thinks influencer marketing is a good tool, but says
brands need to start thinking outside of the square. This
is why Brit is so successful and this is why

(11:28):
everybody likes her because she's able to read the room.
I mean, she's even part of our Facebook community. She
knows what people like and she knows that people are
getting sick of seeing the same influence as spoiled. I mean,
someone points it out in our Facebook group that there
was a recent Pepper Mayo trip and this person said
it was the same rich Melbourne influencers going to the
concerts getting spoiled and leaves such a bad taste in

(11:51):
your mouth. And I think it is really good to
see brands like Fate putting more money and attention into
rewarding their customers because it does make you want to
be loyal as a customer and get involved in their promotions.
And even though these customers would not have a huge
follower base, they are probably sharing and tagging so much
more than any influencer. Equally they might not have followers.

(12:11):
We see with TikTok that you actually don't need a
huge following for your content to go viral. So actually
might be part of BRIT's strategy because there is a
lot of talk around this trip. Some of these videos
might be getting more views because of the fact they
are normies as opposed to influencers sharing about them. I mean,
we recently saw Matt Sakowski on that private jet influencer trip,

(12:33):
and I say that because I actually don't even remember
the name of the brand because he tagged flight Center
in the post, like he couldn't even get it right.
There are so many customers that would be so ecstatic
to be sent on something like this that they're going
to put the effort into creating content amy as you
say that has the potential to go viral on TikTok, Well,
that's the thing. I think some influencers are just lazy
and they've gotten used to getting to go on these

(12:54):
extravagant trips and they don't really put any effort into
the content, and I think if influencers want to continue
going on these sorts of trips, then they're going to
have to start putting in a lot more effort. I
also think the brands need to start thinking outside of
the square, as Brit said, but also manage the influencers better,
because I think there needs to be a list of
deliverables that these influencers have to actually produce while they're

(13:18):
on the trip, because there's so many that are like, oh,
I forgot to bring my camera out. Yeah, it's so true.
I think a lot of people thought that the pandemic
was going to be the death of influencer brand trips,
but I was really surprised to see them popping up again,
particularly because at that time everyone had had a gut
full of influencers basically being spoiled and receiving free items,
and I think that they still have left a bad

(13:39):
taste in people's mouths. And this is why it's really
interesting to see brit doing something revolutionary. You I just
feel like there's no value exchange anymore, Like the influencers
will go they literally use all of this brand's marketing
spend up hardly give anything back. I would like to
know the return on investment. And at the end of
the day, these sorts of trips aren't new. Yes, it's

(14:00):
knew that influencers get to go on them, but the
media used to always be the ones invited on these trips.
There used to be junkets and companies would pay big
dollars to get a good write up in a magazine.
Now we probably need to pivot a little bit. Because
the influencer trip has been around for ten years. I
thought we would see a shift where maybe we saw
more relatable influencers being invited on these trips, but I

(14:21):
think that that's at the detriment of those people's brands too.
They want to be relatable, so they know they're not
going to be relatable if they're getting this free trip.
It just pisces their audience off. Okay, you touched on
brands needing to pivot. There's been a lot of discussion
online about makeup brand long Com because they recently did
a collaboration with UK influencers Saffron Barker on her YouTube

(14:42):
channel and it was this really bizarre AI ad that
popped up in the corner of her video. So she
was talking about something completely different and this little ads
banner popped up with the makeup. They like a TV
in the background, and a lot of people were confused
because with YouTube often people put it on in the
background and they'll clean or they'll do other things. So

(15:04):
there was a discussion around was that money well spent.
I think in terms of her video, there were a
lot of people talking about it because it was so unusual.
But when that becomes run of the meal, I think
that people are going to switch off from that type
of advertising. I was waiting for her to start talking
about the product. It was distracting. If anything, I don't
understand why a brand would actually pay to be included

(15:24):
like that, because surely you would just have a dynamic
ad that was inserted in a YouTube ad place because
it gaybe they know that everyone just clicks through and
skips through it, so they thought, well, if it's in
the background while she's talking, people might take notice of it.
I just think that this is just another example of
what an amazing business woman brit is. So she has
managed to grow fit into an eight figure empires. They

(15:46):
almost have sixty employees for retail shops. It is super successful,
and I think that a big part of her success
is always trying to pivot and also understanding both sides
of influencer marketing. Wonder how many brands are going to
jump on the bandwagon now and start doing a customer
trip like this as well. I wonder if all brands
start doing this though, if it's going to lose any novelty,

(16:08):
because I think people have tuned in, particularly to this
trip because it was something that was novel.

Speaker 3 (16:13):
Okay, guys, Jomy for my absolute fail of an attempt
to enter and review the new Henny boutique in Paddington.

Speaker 1 (16:21):
Fashion influencer Nadia Bartel's clothing brand Henny is back in
the spotlight after a TikToker complained of long lines and
lengthy wight times outside the new Paddington boutique. The video
struck a chord with other disgruntled customers who labeled Henny's
shop assistance as mean girls and slammed the boutique's unique
showroom system. Soph How did this all unfold? If you'll

(16:42):
believe it, This pr shit storm has been ignited by
just one shopper's negative review, which inspired other unhappy customers
to come out of the woodwork. Now, the story has
hit mainstream publications like news dot com and The Daily Mail.
The TikToker in question is Claudia Rose, now eight thousand followers.
She's a lawyer and a young mum, and she posts

(17:03):
a lot of get Ready with Me videos and general
lifestyle content now. She entitled the video I'm sorry, but
treating customers like this is not a vibe. What a flop.
I won't be back, and in the TikTok video, which
has now amassed over one hundred and forty five thousand views,
she shared footage of women queuing on the steps of
the Henny boutique waiting for their turn to be let in.

(17:26):
Now she showed that there were around eleven women in
front of her in the line, and told news dot
com that she was very surprised to see a line
because it didn't consist of that many people. Now, Claudia
had traveled from the Central Coast to visit the store.
Let's have a listen to what she said about her experience.

Speaker 3 (17:43):
We just waited one hour to try and get into
the Henny fucking boutique, blazing sung, no refreshments no stools whatever,
side notes not a problem. I first all, the store
is like tiny, like you look through them and jocc
the whole thing. Anyway, we wait for an hour, we're
second from the front. This woman appears from the fucking

(18:03):
door of the sales assistant. Oh, there's ten people waiting
for the dressing room and there will be a further
one hour wait to even get into the store. Me
going two hour weight to step foot in Henny in Sydney, Australia.
I'm sorry, so we've jumped it. We abandoned ship. I'm
not staying there for another hour, but like everyone was
going in s like we'd already.

Speaker 1 (18:23):
Been there for an hour, and then she goes to
another hour.

Speaker 3 (18:25):
So that's my review of the Henny store as I
stood on their stairs for literally an hour in the
blazing sun and I left.

Speaker 1 (18:31):
Would you guys wait that long to get into any
clothing store? I would like to say no, but I
did wait probably for over an hour to get into
LOUN when I was in Melbourne, so I'm not gonna
say never. And it was so demeaning being in that
line though, because I feel like people think that they
can walk past and point out the bleeding obvious like wow,
what a long line, or everyone looks at you like
you're this basic bitch and then make comments like hm,

(18:53):
I'd never wait in the line that long for food.
I think what's annoying about waiting in line is that
you're actually acting is like free marketing to the outside well,
because it makes everything look so important that's going on inside.
It makes it look like a very exclusive store. A
lot of brands almost seem to create these lines just
to make the place look popular, because in the case

(19:15):
of the Handy Store, this is a really tiny shop,
so they have a system where they only allow a
set number of customers in the store at one time,
so there might have only been ten people in the shop.
But you walk past and you're like, oh my god,
look at this line outside. I want to point out though,
because I was quite surprised when I saw this TikTok.
I thought, oh, has the Henny store just opened in Paddington.

(19:35):
But this store has been opened since June, so the
line wasn't in response to the store opening, It was
just this is just a run of the meal day
for that. Do you think it makes people more likely
to buy clothes because you're like, if I've been waiting
for fucking two hours, boy, I need to buy something
to actually justify the way. I definitely think so, because
I saw people in the comment section saying, well, I

(19:56):
waited for so long, I just had to buy the
pair of jeans even though they didn't look that good.
But also, you wouldn't want to be like I think
I'll come back and maybe get it next time I'm
here and then have to wait another two hours. Yeah.
I was really keen to see what the response was
like in the comment section, because, as we know from
previous segments, Henny Stands can get very defensive. We saw
TikToker Kate Forster inundated with prank calls when she called

(20:18):
out the Henny Cardigan. But to my surprise, the majority
of comments sided with Claudia, and they were going on
to tell of their really bad experiences at not only
the Paddington store but also the Melbourne boutique. So one
woman who was also in line that day responded under
the video saying totally agree. I was in that line.

(20:39):
Our weight stuffed up my order, blamed me. Rude, arrogance staff.
They need to chill. They are retail stuff, not design its.
There's nothing that bonds people more than waiting in a
line in the heage. Well, another commenter said pathetic since
the day they opened, you're lucky you got through iqued
with a lock door as if they were protecting the
Prime Minister, and then the same hour long wait for

(21:01):
a change room. I think this just shows brands that
they need to be really careful about the staff that
they pick, because I really relate to the Kokai thing
because when I was younger, I was so intimidated to
go in there. And you can tell that Kokai higher
staff based on their appearance. They all look the same,
they're all very beautiful girls. There's definitely a level of

(21:22):
prestige if you were to get a job at Kokai,
because it's basically like saying you're a model, we want
you and our clothes. Yeah, because I've heard of so
many I've heard so many stores say that if they
dress the shop assistants in the clothes, those clothes sell
out instantly of how good they look in them. Yeah,
but also you've got to think, well, we also need
to get people that are nice, because you don't want

(21:43):
people scared to come into your store. You know people
intimidated by the staff because that is not a good vibe.
It actually does put me off to go into some
stores because of how snooty some of the shop assistants act.
But I think a lot of brands do this because
they only want certain customers to come in and try
their clothes. To be fair to the Henny staff, some
people did defend them. So someone said surprised of the

(22:05):
feedback of the staff at Henny. They've always been so
friendly when I have gone, while another said it's weird.
I went into the Melbourne one and they were nice
to me. I'm not particularly hot, skinny, or young either.
I'm forty and a size ten to twelve. And then
there was another person who was perplexed by the line,
so they said, I live around the corner. There are
never lines during the week, but the weekends it can
go down the street. What's also come out since this

(22:27):
criticism is that Henny has a really unique showroom system.
So what do you mean by showroom system? It sounds
like they're selling car Yeah, Well, is different to a
regular clothing boutique. It's sort of like a shoe shop
where they only have the sample sizes on display, so
they'll have one pair of Valentina jeans in just the
one size. So basically you go around the store, figure

(22:48):
out what you want to try on, and then they
have an iPad, so you have to enter into the
iPad the items you want to try on and the size,
and once the shop assistants then receive your order, they
have to go upstairs fetch your sizes for you to
try on, and then they finally bring it down to
you for you to then weigh in another queue to
try them on in the change room. So it's a

(23:09):
very lengthy process. So why that these staff are pissed off?
It sounds ridiculous. It sounds like a lot of work
on them, running up and down the stairs finding the items.
I just hate this system because it's like you have
to be so honored to get into the surface and
then it's like and here's my size, and oh my god,
thank you so much. You've spent all this time, Like
it's really weird. For a lot of women, they don't

(23:31):
actually like having to tell people what their size is,
particularly if these people are very intimidating, like if you're
in a bigger body you feel uncomfortable, particularly if they
might not even have your size. It's like they're unsure
what their price point is. They're kind of acting like
they're a luxury brand like Louisverton by making people wait
around like this when an actual fact, they're selling garments
for a couple hundred dollars well. Following the backlash, Nadia

(23:53):
was forced to publicly apologize, and she also addressed the
complaints so she told news dot com we absolutely knowledge
the disappointment felt. This is not an experience we would
ever choose for our community. The rapid rise in demand
for Henny exceeds anything we could have possibly expected. It
is incredible to have this support, but it also creates
growing pains for us such as this. Right now, we

(24:16):
are actively working to improve the instore experience on a
short term and long term. She also added that the
Henny team is working hard to find a resolution, stating
it was increasing staff support and revising its fitting room protocols,
as well as actively exploring new locations and also different
sizes for their boutiques. It's a good responsor of Nadia.

(24:37):
I mean, I always find it hard to be angry
at Nadia Bartel for some reason, because she's just such
a likable influen. Yeah, it's a tough one because it's
pretty incredible that this business woman has grown this brand
in a couple of years that they can't even reach
the demands it is that popular this brand has exploded. Yeah,
but also Nadia just has this ability for people not

(24:57):
to be angry. I mean, remember the cocaine scandal with
the came up plate. Well, I think it came out
about really well, I know what it is. It is
because she apologizes and she takes responsibility for it, like
she doesn't try and shirk it and come up with
all of these excuses as to why there was a
line and why it was busy and why people were rude. Well,
I think that's all we've got time for today. Thank
you for listening to another episode of Outspoken. If you

(25:18):
do enjoy the podcast, please leave us a five star review.
This podcast was recorded on the traditional land of the
Ghana people of the Adelaide Planes. We pay respect to
Elder's past and present
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