Episode 19 of the Outwork'em Podcast, host Ryan Kearney sits down with Tyler Smerz, founder of Pluto Social Media, for an inspiring conversation that started over coffee at Press Coffee in Phoenix. Tyler shares how he helps local service businesses scale and get customers through Instagram using his proven Social Scaling System.
This episode is packed with real results: Tyler's system helped Ryan's mom's meal prep business generate leads within 2 weeks and close 2-3 clients within 3 weeks. Plus, hear how a tree service client got his first lead within just 4 days of implementing Tyler's strategies!
In this episode, you'll learn:
- Tyler's journey from struggling salesman to successful social media strategist
- The "Social Scaling System" that gets results fast for local businesses
Why people buy from people they know, like, and trust
- The 3 critical DM strategies that convert followers into customers
How to avoid Instagram's rules while building your brand
- Why traditional marketing methods are losing effectiveness
- The mindset shift needed to scale your local service business
Key Takeaways:
- People are addicted to their phones, not billboards - market where the attention is
- Build parasocial relationships through consistent video content
- Always thank new followers and spend 10 seconds researching their profile
- Say less than the other person in DMs - match their energy
- Focus on building trust before asking for the sale
Follow Tyler and Send him a DM: https://www.instagram.com/tyler.smerz/
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.
True Crime Tonight
If you eat, sleep, and breathe true crime, TRUE CRIME TONIGHT is serving up your nightly fix. Five nights a week, KT STUDIOS & iHEART RADIO invite listeners to pull up a seat for an unfiltered look at the biggest cases making headlines, celebrity scandals, and the trials everyone is watching. With a mix of expert analysis, hot takes, and listener call-ins, TRUE CRIME TONIGHT goes beyond the headlines to uncover the twists, turns, and unanswered questions that keep us all obsessed—because, at TRUE CRIME TONIGHT, there’s a seat for everyone. Whether breaking down crime scene forensics, scrutinizing serial killers, or debating the most binge-worthy true crime docs, True Crime Tonight is the fresh, fast-paced, and slightly addictive home for true crime lovers.