The Agent Guide to Dominate Facebook and Events | Lana Rodriguez

Lana Rodriguez joins Matt Lionetti and The Broke Agent for an Over Ask Podcast you don’t want to miss. Lana shares how she dominates the competition in her market with a referral based business model and how she throws 6-8 amazing client events every year. Plus, a tactic every agent can implement (no budget required)—how she uses Facebook groups to grow her business and keep up with her VIP clients.

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Matt Lionetti: https://www.instagram.com/matt.lionetti/

The Broke Agent: https://www.instagram.com/thebrokeagent/

Lana Rodriguez: https://www.instagram.com/thelanarodriguez/?hl=en Lana's Facebook: https://www.facebook.com/MyLocalRealtor

Listen and Subscribe: Apple Podcasts: https://podcasts.apple.com/us/podcast/over-ask/id1547905792

Timestamps: 00:00–00:50 Intro 00:51 How Lana has served over 1500 families since 2015 03:10 Identify your superpower 06:20 Connect with the alpha of every group you are part of 09:12 Know where your client avatar is on social media 11:44 Finding Facebook groups to infiltrate and committing to your role 13:42 How Lana stays omnipresent and in front of her clients 16:53 Hosting events for 500-700 clients 20:55 Lana’s pie story 28:53 What she’s doing on Instagram and TikTok to get leads (Lana’s superpower) 32:56 Focusing on agent-to-agent content 34:00 Lana’s TikTok story 39:55 Joining Real Brokerage 47:05 What’s with all the tours & events? 50:43 How she builds connections at networking events