Marie Lee, aka @MoveMeToTennessee, joins Matt Lionetti and The Broke Agent to talk about how to create the perfect agent Instagram profile, what to have in your Instagram highlights, why broadcast channels are a must, and the easiest Reel an agent can make.
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Matt Lionetti: https://www.instagram.com/matt.lionetti/
The Broke Agent: https://www.instagram.com/thebrokeagent/
Marie Lee: https://www.instagram.com/movemetotennessee/
Coffee & Contract: https://www.instagram.com/coffeecontracts/
C&C website: https://coffeecontracts.com/join/
Listen and Subscribe:
Apple Podcasts: https://podcasts.apple.com/us/podcast/over-ask/id1547905792
Timestamps:
00:00–00:39 Intro
00:39 Marie Lee & the inspiration behind the name, @MoveMeToTennessee
03:49 From teaching to real estate, marketing, & social media
06:14 Did your first sales come from social media? And what did your first post look like?
07:53 From TikTok dance to high-level real estate marketing
10:09 What goes into the Nashville Hot Takes newsletter?
12:47 Describe the process of creating your freebie content
15:22 Making changes based on IG analytics
18:51 What is the perfect profile for real estate agents? What are you looking for?
21:46 Should agents use the “MoveMeTo____” formula for lesser-known markets?
28:58 What should agents have in their Instagram highlights on their profile?
31:00 The easiest place for agents to start
33:52 Why broadcast channels are huge for engagement and community building
40:46 How Marie uses her “guide channel”
46:20 What are you doing for Coffee & Contracts?
#instagramprofile #instagramstrategy #instagramhighlights
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