#23 - Patience Is the Advantage: AI May Set the Floor, But You Still Build the Ceiling

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In this episode, Ken unpacks why patience is still the most underrated asset in digital advertising—especially in Google Ads—where slow optimization often beats fast reactions. He shares a behind-the-scenes story of a campaign that quietly matured into a win, alongside cautionary tales of clients who either scatter their efforts or apply half-baked strategies with confidence.

We also explore how AI tools like Meta’s upcoming ad automation may raise the baseline for everyone—but remind listeners that success still belongs to those willing to go further. Drawing parallels to UBI and automation, Ken challenges the idea that “done for you” is the end goal—and explains why patience, clarity, and consistency remain irreplaceable.

Plus: this week’s small business marketing news, including viral AI-generated ads, confidence data from AI adoption studies, and what it all means for your brand.

RESOURCES:

https://www.businessinsider.com/the-original-tamale-company-los-angeles-viral-ai-video-2025-8

https://www.theguardian.com/technology/2025/jun/02/facebook-instagram-meta-ai-ad-media-advertising

https://www.lifewire.com/verizon-small-business-tech-report-11739509

https://nypost.com/2025/07/15/tech/most-believe-ai-helps-small-businesses-compete-with-larger-firms/

https://bostoninstituteofanalytics.org/blog/5-digital-marketing-updates-you-cant-miss-august-3-9-2025/

https://seafoammedia.com/august-2025-marketing-news/

https://strategicmarketingtribe.com/marketing-news/b/small-business-marketing-priorities-2025

https://zenchange.com/marketing-trends-2025

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