September 23, 2025 • 31 mins
Ever wonder why some brands feel magnetically aligned while others seem scattered and inconsistent? Elle from Scorpio Soul Studio reveals the cosmic secret to creating a brand that feels authentically you - it's written in your stars.
Astrology isn't just for personal guidance; it's a powerful framework for entrepreneurial branding. As Elle explains, your birth chart serves as a map back to yourself, revealing color palettes, messaging styles, and visual elements that resonate with your authentic energy. Through her innovative approach blending traditional astrology with extensive brand research, Elle creates bespoke branding profiles that speak to entrepreneurs' core essence rather than following cookie-cutter templates.
The conversation dives deep into the three spheres of effective branding: verbal (your messaging and voice), visual (how that message is represented aesthetically), and kinesthetic (the experience clients have when interacting with you). The most common mistake? Starting with a logo before clarifying your message. "Great brands start with solidifying their messaging," Elle emphasizes, urging entrepreneurs to establish their core values, story arc, and brand archetypes before diving into visual elements.
Beyond astrology, Elle shares practical branding advice anyone can implement immediately. From creating branded links instead of using generic platforms to building a "word bank" of high-impact terms for your copy, these actionable tips help create the consistency that builds trust. She highlights the importance of repetition in messaging - "If you don't feel redundant, you haven't said it enough" - and encourages entrepreneurs, particularly women, to stop hiding behind their brands and step confidently into their authentic presence.
Ready to discover how the stars have mapped out your perfect brand? Take Elle's tarot archetype quiz and begin aligning your business with the cosmic blueprint of your soul. Your most magnetic, authentic brand isn't something you create - it's something you uncover.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:01):
Hello there and welcome back to the next episode
of Overcome Yourself, thepodcast.
As you know, my name is Nicoleand I'm so excited to be here.
How do you go professionally?
You go by Elle professionally.
Is that what I can call you?
Okay?
So, introducing you to Elle,yes, so, elle, one of my when I
think Jessica was here, I waslike I feel like she's one of my
(00:23):
sorority sisters, right,because we're all in the same
coaching group and so we get tohang out every week with our
coach, and so Elle is a brandingexpert and she's got some
opinions and I love her opinions, so I'm going to let her take
it away.
Well, go ahead and pleaseintroduce yourself and tell us a
(00:44):
little bit about who you areand who you help.
Speaker 2 (00:48):
Awesome.
Thank you so much for having me, and likewise, I love hanging
out with you and in our littlepod with Brittany.
My name is Elle and I'm founderof Scorpio Soul Studio, and I
use my client's birth chart tocreate a completely bespoke
brand.
I usually am helping femaleentrepreneurs in the online
(01:09):
space Um, anyone from onlinecoaches, uh business astrology
experts, uh real estate agentsthe list goes on, Um, but
basically anyone who's lookingfor a brand that they know is
aligned with essentially theblueprint of their soul that you
(01:33):
can find in an astrologicalbirth chart.
Speaker 1 (01:37):
Oh, I love that.
Tell me more.
So, like, what?
Like, if I wanted to be yourclient, what would I bring you?
Like, just bring you mybirthday, and then you come up
with something for me.
Speaker 2 (01:48):
Yeah, so I look at your.
In order to generate a birthchart, you need your birth date
and time and location, and thatcomes up with a yes.
Did you raise your hand becauseyou have a question?
Speaker 1 (02:07):
yeah, I did.
I was gonna say is it similarto like human design?
Like if I have a human designchart, would I bring that to you
, or is it something different?
Speaker 2 (02:16):
um human design.
My understanding of humandesign is that it is a
conglomeration of six or sevendifferent systems, astrology
being one of them.
So there are, there are someoverlaps between astrology and
human design.
Astrology tends to deal atleast I, I'm not going to say
(02:43):
anything about human designbecause I don't know, I don't,
can.
I curse yeah, I don't know jackabout about human design other
than I'm a generator, and I feellike that's just a profile for
anyone with ADHD.
Um, but yeah, astrology isgonna help you, like it's not a,
(03:03):
it's like a forecast, not apredictor.
So, the same way, you canforecast the weather, but you're
not predicting that it's goingto be 12 inches of snow.
So astrology is a little bitmore like a map, a suggestion,
an explanation for why thingsmight be the way that they are,
(03:26):
and sort of helping youunderstand.
It's not, it's not a sentence,it's not a curse, it's not.
Oh well, I'm an Aries, so I'malways going to be hot and mad
and short tempered all the time.
No, no, no, that's not.
You don't get to use it as yourreason or your excuse.
(03:47):
It's, it's a guide.
I like to say that your birthchart is like a map back home to
yourself.
So I will look at your birthchart and there are certain
points that I look at differentplanets, different astrological
(04:09):
points, like the ascendant andthe MC, the medium koala or mid
heaven and I sort of alchemizeall of that information into
colors and fonts and imagery inorder to create a branding
(04:31):
profile that is completelyunique to you.
And the thing that I'm reallyexcited about is.
I will be.
I'm really excited about is Iwill be incorporating very
shortly the work of my astrologymentor, vanessa Corazon.
(04:52):
She has done a ton of researchfor her certification and one of
the modules is Star Brands,where she collected information,
the birth charts of over 100different brands, I believe,
over the course of history, andbasically came up with, like
(05:14):
reverse engineered the brandingfor, like, all of the different
planetary placements and likelooking at something like the
venus, the, the sign that, um,your venus is in, can be a very
strong predictor of like, whatcolor product you sell.
Like it's insane the amount ofdetail and um systemization she
(05:41):
was able to come up with,because the way that brands
express themselves throughhistory, because, I mean, she's
looking at things like Coca-Cola, mcdonald's, like longstanding,
you know, companies that havebeen around for a very long time
, so there's a large body ofinformation that she has been
(06:01):
drawing from and the way thesedifferent companies behave in
the market, the problems thatthey solve, the story arcs that
they have like the, thearchetypes that they speak to,
all of that stuff has remarkableconsistency when you look at
the date that the company wasfounded, so you don't even need
(06:25):
the birth time, you just needthe birthday and and place and
you can get the, the, the, thebirth chart for, for the company
.
And so I'm going to beutilizing her system, which I
wasn't mad at the way that I wasdoing it before and, obviously,
(06:47):
like, I'm going to be bringingmy own special sauce to her
information.
But I'm really excited to beable to tell people that, like,
my methodology is based off ofsuch robust research, of such
(07:10):
robust research.
And then, if someone is likethat's a lot and I'm just
starting out now with, likesomething to be a little bit
more accessible, I do have aselection of semi custom brands
that are basically, I'm callingthe, the house of icons, and
they are semi custom brands thatare based off of the birth
(07:32):
charts of Chanel, hermes, vanCleef and Arpil.
So, like these really big,expensive brands that we all
know and love or love to hate,depending upon who you are, and
um, and yeah.
So if you'd like to like slipon something else for your brand
that's maybe not exactly you,but a little bit more price
(07:56):
accessible because it is asemi-custom brand, um, those
options will be available aswell.
I'm really excited to berolling those out really soon.
They should be out by the timethis airs.
Speaker 1 (08:09):
Cool, that is amazing and that's so fun to be able to
play like that with your brandand to be able to match it with
the vibe of some existingcompanies.
So that is amazing.
Now tell me, do you have somecause?
This is big right.
Like this is very personalizedwhat you're talking about and
using the birth chart.
(08:30):
But what about, like branding,advice that our listeners can
implement, like right now, likeI know?
For example, one of the poststhat we bonded over was branded
links, and we bonded about thison a call.
It's so simple to have brandedlinks.
So can you give me some otherexamples of what we can do to,
you know, really solidify ourbrand as we're posting the
(08:53):
social media and doing all theother things?
Speaker 2 (08:56):
Yeah, so that would be one thing I would highly
recommend is the branded links.
Just to let people in on on.
What Nicole and I were geekingout about is just the ability to
use your own domain forbasically any and everything
that you might be sending youraudience to, and you can do that
(09:20):
either using a subdomain or aslug.
So the subdomain is where thewww usually goes in your web
address.
So if my homepage, for instance, would be wwwscorpiosoulstudio,
I could have a subdomain thatis the brand grimoire dot
(09:47):
Scorpio soul dot studio.
Or the quiz that I host isgoing to be www.
Dot Scorpio soul dot studio, or, yes, that studio forward slash
.
So that's your slug as afterthe forward slash quiz.
Right, so in and that's insteadof whatever platform you might
(10:11):
be using, whether it's likeMailChimp or Kajabi or wherever
you're hosting your stuff,whatever platform you're
utilizing.
Yeah, a link tree.
You can make your own link tree.
If you have a website with adomain, like you can make.
It's just buttons, that's allit is, guys, it's buttons
optimized for mobile.
(10:31):
That's all, that's all it is.
Um, and I think the biggestthing, that I'll start with the
biggest mistake and then whereto direct people.
So the biggest mistake I seepeople make is obsessing over a
logo.
They go like, oh well, I'mgoing to start this business, I
(10:56):
have this idea, this is the name, and ask for a logo for cheap
or maybe they'll, maybe they'lldesign it on Canva.
No, there's.
There's no hate there, but like, the problem is starting there.
(11:18):
Like, get it.
If you want to go to Fiverr andget your logo, fine.
However, don't start there.
Great brands start withsolidifying their messaging.
So I explain branding in threedifferent spheres.
So I explain branding in threedifferent spheres.
(12:03):
The very first one that youwant to nail out is your verbal
branding.
So that's messaging.
It's identifying things likeyour brand archetypes, what's
your story arc, what's your what, what are your values?
I have a really great exercisethat I take my clients through,
called the like.
It's developing your word bank.
So it's going through andidentifying words that are
aligned with your brand, thatalso score very highly on
headline analyzer tools, so thatwhen you're writing copy and
(12:24):
you're writing like in theheadline section of your website
and also maybe the hook foryour social media posts, you can
utilize these, a certain set ofwords that score very highly on
on emotional headline analyzertools.
(12:48):
Um, so you basically have thislike uh branded vocabulary that
becomes like your, your capsulewardrobe almost of language.
Um, I'm not a copywriter, but II think that it's really
(13:08):
important that people kind ofown.
It's like curating your visualassets before giving, um, you
know, before asking a a webdesigner to to put together all
of the bells and whistles ofyour website, you should have a
good idea of what your brandvoice sounds like before you
(13:29):
even hire a copywriter.
And I'm saying all of this it'sthe long version of of like you
need to get your messaging down, like, decide who you are, what
you're about, your, yourmessage, your mission and your
motivation, before you even gointo the visuals, because the
visuals are what represent themission, the message and the
(13:50):
motivation.
And if you haven't decided thatstuff, what is your logo
representing?
Like a giant question mark,right?
So all of that is to say you doyour verbal branding, your
visual branding, because thevisual branding represents the
(14:13):
verbal branding visually.
And then you can move intokinesthetic branding, which is
decide, making an intentionaldecision about how your clients
are moving from strangers tofriends, the clients to
hopefully referrals or repeatcustomers, so on and so forth.
(14:36):
Your brand is the experiencethat a client has of you and
your product, and I always usethe example of Lush, for
instance, lush cosmetics Um, youcan usually smell that place
Like if, if.
If you go to the mall, you cansmell it like five doors down.
(14:58):
They're so good about creatinga consistent experience.
It's not just the visualbranding of, like the chalk
writing on the black backgroundthat very specific font has.
It carries a lot of meaning,right, it's very sort of like
question authority, not yourmainstream.
(15:22):
I mean, they're, they sort ofare mainstream at this point.
But when they first started itwas like like a rebel punk brand
.
And even their hiring process,it's like the.
Everyone seems to have a verysimilar personality.
That works there.
You have a very consistentexperience.
(15:44):
When you walk in, people arevery helpful.
There's usually some sort ofbath bomb demo going on, like
chaos a little bit, but it'sjust that's, that's lush, that's
the brand, it's the experience.
And, uh, another way that Iexplained branding is it's like
(16:05):
throwing a party whereeverything from the type of
invitation that you send all theway to okay, are you, are you
serving pizza or are we havingsurf and turf?
Like sit down, formal, um, youknow, are you sending out hand
(16:26):
calligraphy envelopes or are yougoing with paperless post or is
it like a mass text to all yourfriends, like what?
What's the invitation?
What's the music?
If there was a theme to yourparty, what would the theme be?
So if you can think of yourbusiness like throwing a party
for your, for your audience, allof those little details and for
(16:51):
anyone who's got kids rightwith the, with those themed
birthday parties, I mean some ofthem are like really over the
top, but that's exactly the typeof detail that you should have
when curating an experience foryour clients.
Speaker 1 (17:04):
And that's branding.
I love that.
Um, speaking of the birthdayparty, um, I went to a branding
challenge and she said, okay,first think of a kid's birthday
party.
And she's like, all right, whatdo you think of?
And then she put up on thescreen it was all primary colors
, like reds, yellows, blues,greens and, like you know, polka
(17:28):
dots and rainbows, and justcolorful, right.
And then she said, okay, nowthink of a princess party, what
do you think of?
And then you're thinking pinksand, like you, you know, like
streamers and purples andcastles.
And then she said, okay, good,now what if I told you that it's
a cinderella party?
And now everything is blue.
(17:48):
It's like this light blue andthe white and the gold with the
touches, you know, the littletouches of gold with the, with
the glass slippers, and so Ithink that was such a great
analogy, just like you mentioned, like, is it a kid's birthday
party?
You're not.
You're not going to write, handwrite, calligraphy for, like a
one-year-old party, probably,probably, right, hopefully.
(18:09):
But I remember that when mystep-mom was getting married to
my dad, every night she wouldcome home from work and she had
this, this whole thing, whereshe was writing out the
invitations and, one by one, youknow, like not the actual
invitations but writing out allthe names, mr and mrs, you know,
with the address, and like onthe inside the return envelopes,
(18:29):
and if she messed one up she'dtear it up and go and start over
again, and so it makes so muchsense.
You know that that is a muchhigher end event than you know.
A kid's birthday party that'sgoing to be like two hours and
we're going to cut some cake,and they're not even going to
remember it Right.
Speaker 2 (18:48):
So, what do?
Speaker 1 (18:49):
you think about that as far as a birthday party
analogy?
Speaker 2 (18:53):
Well, yeah, I mean it's.
I mean, yes, it's the colors,it's, it's.
Are we doing petit fours or arewe doing I don't know, what's
the what's, what's an answer tothat with some type of cake,
Tres leches?
I don't know.
Speaker 1 (19:14):
Oh my God, I love tres leches Like tres leches and
tacos, ceviche, like I don'tknow.
Speaker 2 (19:21):
I mean, that's gonna be a totally different party
than, um than you know, pizzaand I'm trying to think of like
the most ridiculous dessert,like tasty cakes maybe yeah,
like hot dogs and a cupcake, astore-bought cupcake yeah, but
(19:42):
it is and then it.
The other thing is that it'slike it also sets expectations.
So these different touch points, um, are setting expectation
for the next touch point, andwhen those touch points are
inconsistent, that's when youlose people.
And that's part of the reasonwhy branding is so important is
that it does build trust.
(20:05):
When I can't tell you how manytimes I've, for instance,
clicked on an ad off of Facebookand like I'll go back on my
phone and be like I'll go backon my phone and be like huh,
wait, did I click on somethingelse?
By my finger slip, because thewebsite will be so different
from the actual ad and I'm likewhat it's like?
(20:30):
It's like an energetic, likewhiplash, you know.
So the visual consistency, thelinguistic consistency, making
sure that the words that you'reusing from one page to another,
from one platform to another,are all in the same.
I mean, obviously you're notlike necessarily copying and
(20:52):
pasting everything and sayingthe same phrase over and over
again, but one thing, forinstance, is making sure that
you have the same profilepicture from and I need to take
my own advice on that but fromone platform social media
platform to another, so thatwhen someone lands on.
You know, maybe they find yourandomly on Instagram, but they
(21:16):
don't really spend a lot of timethere, so they'd rather follow
you on Facebook or LinkedIn orwhatever, and they and then they
go looking and maybe you haveall of your links spelled out on
on your social page or whatever.
You want to make sure that,like the profile photo is the
same across the across all ofyour, your, your platforms.
(21:39):
Um, it's that consistency and,uh congruency that will allow
people to continue to follow youacross platforms.
Speaker 1 (21:54):
Build trust, make people feel safe because they're
not getting energetic whiplashso, yeah, yes, and to your point
about repeating things, thatwas another one of your posts
that I was very passionate on,um, you know, because I worked.
I got the chance to work with acelebrity and this person had
(22:18):
millions of followers.
And if there's one thing thatyou learn is repeat yourself,
repeat yourself, repeat yourself, copy and paste that junk the
top of the page, the middle ofthe page, the bottom of the page
, because it's so important,because people read, like we
assume when we get on a website,we're like, oh well, I'm going
(22:38):
to write the first thing hereand that's the first thing a
person is going to read.
But psychology tells us that'snot how it works, right, like
there's even little memes abouthow someone will look at this
heading and then this headingand this heading, and you follow
like a certain order and wehave to think about those things
and make sure that we areputting information in all of
(22:59):
those relevant places.
We cannot assume, oh, they sawthat in the heading.
No, they didn't.
I promise you when, maybe, ifyou're, if you three people are
seeing your website and likethey're looking through it.
But I promise you, when you putit out and a lot of people see
it.
They're going to ask you somany questions about stuff that
you've already written.
So, yes, best advice ever isrepeat, repeat, repeat yep, yes,
(23:24):
feel.
Speaker 2 (23:25):
If you don't feel redundant, you haven't said it
enough.
Speaker 1 (23:28):
I love it.
Yes, yes, so tell us um how do.
How do we stay in touch withyou, elle?
Speaker 2 (23:37):
Well, I would love for you guys because it is one
of the first steps insolidifying your brand is
identifying an archetype foryour business.
I do have a quiz that takes youon a magical journey to find
your tarot archetype, and sothat is at Scorpio soul, and
(23:59):
that is like the Sun in Spanish,not like Alma.
It's not the soul inside of us,scorpio soul, that studio
forward slash quiz, and yeah,you can go ahead and find, find
me there yes, and social media.
Speaker 1 (24:22):
How do we follow you on social media?
Speaker 2 (24:25):
ay, dios mio.
Um, I will probably actuallyget you a link, because my um,
my instagram is is shamefullynot very well developed yet
because I did just do a rebrandmyself.
But, um, yeah, h elizabethromslow on facebook.
(24:46):
I'm a little bit more activethere, so, um, I will make sure
that you have the links.
They'll be in the show notesfor anyone who's listening
awesome, all right.
Speaker 1 (24:57):
So final tip what's like that big aha moment, that
tip that you give your clients,that just like that.
This is where all the moneywent.
Speaker 2 (25:06):
Like this is the good , the good cheese um, I have a
habit of finding myself in asituation with branding clients
where we go through some kind oftransformation and maybe the
transformation is moreaccurately described as an
(25:32):
exiting of a cocoon.
I'm sort of birthing the newversion of that person, and what
that usually is from like.
What I see often is peoplehiding behind their brand.
People, especially women, tendto put so much energy into a
(25:59):
well, this is my business andlike, I have the name for my
business and I have my you knowmy signature system, and I have
the name for my business and Ihave my you know my signature
system and I have this and thatand like there's, there's a name
for this and there's a wholebunch of stuff that isn't them.
It's like it's a mask thatthey're wearing.
And a lot of times, the easiestnot the let me take that word
(26:25):
back A lot of times the easiest,not the let me take that word
back A lot of times the mostbasic thing, the most simple
thing, is stepping into who youare as the service provider and
(26:45):
just owning your name as yourbrand.
I feel like that is one of thethings that people tend to be a
little bit scared of doing.
We have to remember that peoplefollow the person, they don't
follow the thing.
(27:06):
So if you should happen toshift interests, shift your
services, so on and so forth, ifyou make your business only
about the one thing, if youshift it's, it is starting over.
But if you make it about youand what you bring to the table,
(27:30):
people will follow you from oneendeavor to the next, and I
think that that's the thing thatI want to help, more especially
women understand.
I would like to save as muchwisdom as possible.
I want to see as many women aspossible be able to share their
(27:52):
wisdom and not let somethinglike branding be the reason that
they feel insecure aboutshowing up online.
I want to give women a brandthey want to brag about, even to
their family, so that they canshout their message from the
(28:14):
rooftops in an empowered andconfident way.
Speaker 1 (28:19):
Yes, I love it, and I think the most important part
of that is we build it right.
So if you start off with yourname and you're like, well, who
is that?
Like nobody knows who that is,well, that's where all this work
is going to.
You build that up, with youbuilding your authority and
(28:39):
showing up and your messagingand all the things that you
mentioned, like your verbalbranding, your visual branding,
all of that you build it bysharing it Right and then
getting on like what you'redoing right now, getting on my
podcast, and be like hey, thisis me, this is what I do.
Hit me up, nice to meet you,right?
(29:00):
So I love that so much.
Speaker 2 (29:02):
Yeah, I am hearing all of the people that are
listening to this be like, yeah,but.
And like paralysis.
Make the decision.
Just make a decision and moveon.
You can come back and revisitand edit and breathe new life.
(29:26):
I mean you should be doingrebrands periodically.
Do not let FOMO keep you fromactually doing anything.
So many times people are like,oh well, if I like make this, if
I decide to speak this wayabout this one thing, I'm gonna
(29:47):
leave all of these other likeit's fear of missing out on
potential clients, and then thatfear of missing out on
potential clients means youdon't say jack shit and you miss
out on all of the potentialclients.
Speaker 1 (30:03):
Get out there and you don't know.
What I like to remind myclients is you don't know the
right questions to ask until youstart doing like you don't even
know.
You know you don't even knowwhat you don't know, and so
until you don't start doing it,you can't really make a decision
because you have no idea whatyou're deciding.
So that's a big deal, um, butthank you so much for being here
(30:26):
with us today, Elle.
This has been amazing yes, ofcourse, and, like she said, all
of her links that she mentionedare going to be down below.
Make sure you go on thatwebsite, take your brand
archetype quiz and connect withElle and see how she can help
you elevate your brand so youcan get your message out there
and, I guess, overcome yourself,like the podcast is called.
Speaker 2 (30:50):
Love it.
Love the title of that podcast.
Speaker 1 (30:53):
Thank you.
It's named after my book and sothank you for being here.
Like I said, and we will catchyou guys next time, on the next
episode of overcome yourself,the podcast.
Bye.
Hello there and welcome back to the next episode
of Overcome Yourself, thepodcast.
As you know, my name is Nicoleand I'm so excited to be here.
How do you go professionally?
You go by Elle professionally.
Is that what I can call you?
Okay?
So, introducing you to Elle,yes, so, elle, one of my when I
think Jessica was here, I waslike I feel like she's one of my
(00:23):
sorority sisters, right,because we're all in the same
coaching group and so we get tohang out every week with our
coach, and so Elle is a brandingexpert and she's got some
opinions and I love her opinions, so I'm going to let her take
it away.
Well, go ahead and pleaseintroduce yourself and tell us a
(00:44):
little bit about who you areand who you help.
Speaker 2 (00:48):
Awesome.
Thank you so much for having me, and likewise, I love hanging
out with you and in our littlepod with Brittany.
My name is Elle and I'm founderof Scorpio Soul Studio, and I
use my client's birth chart tocreate a completely bespoke
brand.
I usually am helping femaleentrepreneurs in the online
(01:09):
space Um, anyone from onlinecoaches, uh business astrology
experts, uh real estate agentsthe list goes on, Um, but
basically anyone who's lookingfor a brand that they know is
aligned with essentially theblueprint of their soul that you
(01:33):
can find in an astrologicalbirth chart.
Speaker 1 (01:37):
Oh, I love that.
Tell me more.
So, like, what?
Like, if I wanted to be yourclient, what would I bring you?
Like, just bring you mybirthday, and then you come up
with something for me.
Speaker 2 (01:48):
Yeah, so I look at your.
In order to generate a birthchart, you need your birth date
and time and location, and thatcomes up with a yes.
Did you raise your hand becauseyou have a question?
Speaker 1 (02:07):
yeah, I did.
I was gonna say is it similarto like human design?
Like if I have a human designchart, would I bring that to you
, or is it something different?
Speaker 2 (02:16):
um human design.
My understanding of humandesign is that it is a
conglomeration of six or sevendifferent systems, astrology
being one of them.
So there are, there are someoverlaps between astrology and
human design.
Astrology tends to deal atleast I, I'm not going to say
(02:43):
anything about human designbecause I don't know, I don't,
can.
I curse yeah, I don't know jackabout about human design other
than I'm a generator, and I feellike that's just a profile for
anyone with ADHD.
Um, but yeah, astrology isgonna help you, like it's not a,
(03:03):
it's like a forecast, not apredictor.
So, the same way, you canforecast the weather, but you're
not predicting that it's goingto be 12 inches of snow.
So astrology is a little bitmore like a map, a suggestion,
an explanation for why thingsmight be the way that they are,
(03:26):
and sort of helping youunderstand.
It's not, it's not a sentence,it's not a curse, it's not.
Oh well, I'm an Aries, so I'malways going to be hot and mad
and short tempered all the time.
No, no, no, that's not.
You don't get to use it as yourreason or your excuse.
(03:47):
It's, it's a guide.
I like to say that your birthchart is like a map back home to
yourself.
So I will look at your birthchart and there are certain
points that I look at differentplanets, different astrological
(04:09):
points, like the ascendant andthe MC, the medium koala or mid
heaven and I sort of alchemizeall of that information into
colors and fonts and imagery inorder to create a branding
(04:31):
profile that is completelyunique to you.
And the thing that I'm reallyexcited about is.
I will be.
I'm really excited about is Iwill be incorporating very
shortly the work of my astrologymentor, vanessa Corazon.
(04:52):
She has done a ton of researchfor her certification and one of
the modules is Star Brands,where she collected information,
the birth charts of over 100different brands, I believe,
over the course of history, andbasically came up with, like
(05:14):
reverse engineered the brandingfor, like, all of the different
planetary placements and likelooking at something like the
venus, the, the sign that, um,your venus is in, can be a very
strong predictor of like, whatcolor product you sell.
Like it's insane the amount ofdetail and um systemization she
(05:41):
was able to come up with,because the way that brands
express themselves throughhistory, because, I mean, she's
looking at things like Coca-Cola, mcdonald's, like longstanding,
you know, companies that havebeen around for a very long time
, so there's a large body ofinformation that she has been
(06:01):
drawing from and the way thesedifferent companies behave in
the market, the problems thatthey solve, the story arcs that
they have like the, thearchetypes that they speak to,
all of that stuff has remarkableconsistency when you look at
the date that the company wasfounded, so you don't even need
(06:25):
the birth time, you just needthe birthday and and place and
you can get the, the, the, thebirth chart for, for the company
.
And so I'm going to beutilizing her system, which I
wasn't mad at the way that I wasdoing it before and, obviously,
(06:47):
like, I'm going to be bringingmy own special sauce to her
information.
But I'm really excited to beable to tell people that, like,
my methodology is based off ofsuch robust research, of such
(07:10):
robust research.
And then, if someone is likethat's a lot and I'm just
starting out now with, likesomething to be a little bit
more accessible, I do have aselection of semi custom brands
that are basically, I'm callingthe, the house of icons, and
they are semi custom brands thatare based off of the birth
(07:32):
charts of Chanel, hermes, vanCleef and Arpil.
So, like these really big,expensive brands that we all
know and love or love to hate,depending upon who you are, and
um, and yeah.
So if you'd like to like slipon something else for your brand
that's maybe not exactly you,but a little bit more price
(07:56):
accessible because it is asemi-custom brand, um, those
options will be available aswell.
I'm really excited to berolling those out really soon.
They should be out by the timethis airs.
Speaker 1 (08:09):
Cool, that is amazing and that's so fun to be able to
play like that with your brandand to be able to match it with
the vibe of some existingcompanies.
So that is amazing.
Now tell me, do you have somecause?
This is big right.
Like this is very personalizedwhat you're talking about and
using the birth chart.
(08:30):
But what about, like branding,advice that our listeners can
implement, like right now, likeI know?
For example, one of the poststhat we bonded over was branded
links, and we bonded about thison a call.
It's so simple to have brandedlinks.
So can you give me some otherexamples of what we can do to,
you know, really solidify ourbrand as we're posting the
(08:53):
social media and doing all theother things?
Speaker 2 (08:56):
Yeah, so that would be one thing I would highly
recommend is the branded links.
Just to let people in on on.
What Nicole and I were geekingout about is just the ability to
use your own domain forbasically any and everything
that you might be sending youraudience to, and you can do that
(09:20):
either using a subdomain or aslug.
So the subdomain is where thewww usually goes in your web
address.
So if my homepage, for instance, would be wwwscorpiosoulstudio,
I could have a subdomain thatis the brand grimoire dot
(09:47):
Scorpio soul dot studio.
Or the quiz that I host isgoing to be www.
Dot Scorpio soul dot studio, or, yes, that studio forward slash
.
So that's your slug as afterthe forward slash quiz.
Right, so in and that's insteadof whatever platform you might
(10:11):
be using, whether it's likeMailChimp or Kajabi or wherever
you're hosting your stuff,whatever platform you're
utilizing.
Yeah, a link tree.
You can make your own link tree.
If you have a website with adomain, like you can make.
It's just buttons, that's allit is, guys, it's buttons
optimized for mobile.
(10:31):
That's all, that's all it is.
Um, and I think the biggestthing, that I'll start with the
biggest mistake and then whereto direct people.
So the biggest mistake I seepeople make is obsessing over a
logo.
They go like, oh well, I'mgoing to start this business, I
(10:56):
have this idea, this is the name, and ask for a logo for cheap
or maybe they'll, maybe they'lldesign it on Canva.
No, there's.
There's no hate there, but like, the problem is starting there.
(11:18):
Like, get it.
If you want to go to Fiverr andget your logo, fine.
However, don't start there.
Great brands start withsolidifying their messaging.
So I explain branding in threedifferent spheres.
So I explain branding in threedifferent spheres.
(12:03):
The very first one that youwant to nail out is your verbal
branding.
So that's messaging.
It's identifying things likeyour brand archetypes, what's
your story arc, what's your what, what are your values?
I have a really great exercisethat I take my clients through,
called the like.
It's developing your word bank.
So it's going through andidentifying words that are
aligned with your brand, thatalso score very highly on
headline analyzer tools, so thatwhen you're writing copy and
(12:24):
you're writing like in theheadline section of your website
and also maybe the hook foryour social media posts, you can
utilize these, a certain set ofwords that score very highly on
on emotional headline analyzertools.
(12:48):
Um, so you basically have thislike uh branded vocabulary that
becomes like your, your capsulewardrobe almost of language.
Um, I'm not a copywriter, but II think that it's really
(13:08):
important that people kind ofown.
It's like curating your visualassets before giving, um, you
know, before asking a a webdesigner to to put together all
of the bells and whistles ofyour website, you should have a
good idea of what your brandvoice sounds like before you
(13:29):
even hire a copywriter.
And I'm saying all of this it'sthe long version of of like you
need to get your messaging down, like, decide who you are, what
you're about, your, yourmessage, your mission and your
motivation, before you even gointo the visuals, because the
visuals are what represent themission, the message and the
(13:50):
motivation.
And if you haven't decided thatstuff, what is your logo
representing?
Like a giant question mark,right?
So all of that is to say you doyour verbal branding, your
visual branding, because thevisual branding represents the
(14:13):
verbal branding visually.
And then you can move intokinesthetic branding, which is
decide, making an intentionaldecision about how your clients
are moving from strangers tofriends, the clients to
hopefully referrals or repeatcustomers, so on and so forth.
(14:36):
Your brand is the experiencethat a client has of you and
your product, and I always usethe example of Lush, for
instance, lush cosmetics Um, youcan usually smell that place
Like if, if.
If you go to the mall, you cansmell it like five doors down.
(14:58):
They're so good about creatinga consistent experience.
It's not just the visualbranding of, like the chalk
writing on the black backgroundthat very specific font has.
It carries a lot of meaning,right, it's very sort of like
question authority, not yourmainstream.
(15:22):
I mean, they're, they sort ofare mainstream at this point.
But when they first started itwas like like a rebel punk brand
.
And even their hiring process,it's like the.
Everyone seems to have a verysimilar personality.
That works there.
You have a very consistentexperience.
(15:44):
When you walk in, people arevery helpful.
There's usually some sort ofbath bomb demo going on, like
chaos a little bit, but it'sjust that's, that's lush, that's
the brand, it's the experience.
And, uh, another way that Iexplained branding is it's like
(16:05):
throwing a party whereeverything from the type of
invitation that you send all theway to okay, are you, are you
serving pizza or are we havingsurf and turf?
Like sit down, formal, um, youknow, are you sending out hand
(16:26):
calligraphy envelopes or are yougoing with paperless post or is
it like a mass text to all yourfriends, like what?
What's the invitation?
What's the music?
If there was a theme to yourparty, what would the theme be?
So if you can think of yourbusiness like throwing a party
for your, for your audience, allof those little details and for
(16:51):
anyone who's got kids rightwith the, with those themed
birthday parties, I mean some ofthem are like really over the
top, but that's exactly the typeof detail that you should have
when curating an experience foryour clients.
Speaker 1 (17:04):
And that's branding.
I love that.
Um, speaking of the birthdayparty, um, I went to a branding
challenge and she said, okay,first think of a kid's birthday
party.
And she's like, all right, whatdo you think of?
And then she put up on thescreen it was all primary colors
, like reds, yellows, blues,greens and, like you know, polka
(17:28):
dots and rainbows, and justcolorful, right.
And then she said, okay, nowthink of a princess party, what
do you think of?
And then you're thinking pinksand, like you, you know, like
streamers and purples andcastles.
And then she said, okay, good,now what if I told you that it's
a cinderella party?
And now everything is blue.
(17:48):
It's like this light blue andthe white and the gold with the
touches, you know, the littletouches of gold with the, with
the glass slippers, and so Ithink that was such a great
analogy, just like you mentioned, like, is it a kid's birthday
party?
You're not.
You're not going to write, handwrite, calligraphy for, like a
one-year-old party, probably,probably, right, hopefully.
(18:09):
But I remember that when mystep-mom was getting married to
my dad, every night she wouldcome home from work and she had
this, this whole thing, whereshe was writing out the
invitations and, one by one, youknow, like not the actual
invitations but writing out allthe names, mr and mrs, you know,
with the address, and like onthe inside the return envelopes,
(18:29):
and if she messed one up she'dtear it up and go and start over
again, and so it makes so muchsense.
You know that that is a muchhigher end event than you know.
A kid's birthday party that'sgoing to be like two hours and
we're going to cut some cake,and they're not even going to
remember it Right.
Speaker 2 (18:48):
So, what do?
Speaker 1 (18:49):
you think about that as far as a birthday party
analogy?
Speaker 2 (18:53):
Well, yeah, I mean it's.
I mean, yes, it's the colors,it's, it's.
Are we doing petit fours or arewe doing I don't know, what's
the what's, what's an answer tothat with some type of cake,
Tres leches?
I don't know.
Speaker 1 (19:14):
Oh my God, I love tres leches Like tres leches and
tacos, ceviche, like I don'tknow.
Speaker 2 (19:21):
I mean, that's gonna be a totally different party
than, um than you know, pizzaand I'm trying to think of like
the most ridiculous dessert,like tasty cakes maybe yeah,
like hot dogs and a cupcake, astore-bought cupcake yeah, but
(19:42):
it is and then it.
The other thing is that it'slike it also sets expectations.
So these different touch points, um, are setting expectation
for the next touch point, andwhen those touch points are
inconsistent, that's when youlose people.
And that's part of the reasonwhy branding is so important is
that it does build trust.
(20:05):
When I can't tell you how manytimes I've, for instance,
clicked on an ad off of Facebookand like I'll go back on my
phone and be like I'll go backon my phone and be like huh,
wait, did I click on somethingelse?
By my finger slip, because thewebsite will be so different
from the actual ad and I'm likewhat it's like?
(20:30):
It's like an energetic, likewhiplash, you know.
So the visual consistency, thelinguistic consistency, making
sure that the words that you'reusing from one page to another,
from one platform to another,are all in the same.
I mean, obviously you're notlike necessarily copying and
(20:52):
pasting everything and sayingthe same phrase over and over
again, but one thing, forinstance, is making sure that
you have the same profilepicture from and I need to take
my own advice on that but fromone platform social media
platform to another, so thatwhen someone lands on.
You know, maybe they find yourandomly on Instagram, but they
(21:16):
don't really spend a lot of timethere, so they'd rather follow
you on Facebook or LinkedIn orwhatever, and they and then they
go looking and maybe you haveall of your links spelled out on
on your social page or whatever.
You want to make sure that,like the profile photo is the
same across the across all ofyour, your, your platforms.
(21:39):
Um, it's that consistency and,uh congruency that will allow
people to continue to follow youacross platforms.
Speaker 1 (21:54):
Build trust, make people feel safe because they're
not getting energetic whiplashso, yeah, yes, and to your point
about repeating things, thatwas another one of your posts
that I was very passionate on,um, you know, because I worked.
I got the chance to work with acelebrity and this person had
(22:18):
millions of followers.
And if there's one thing thatyou learn is repeat yourself,
repeat yourself, repeat yourself, copy and paste that junk the
top of the page, the middle ofthe page, the bottom of the page
, because it's so important,because people read, like we
assume when we get on a website,we're like, oh well, I'm going
(22:38):
to write the first thing hereand that's the first thing a
person is going to read.
But psychology tells us that'snot how it works, right, like
there's even little memes abouthow someone will look at this
heading and then this headingand this heading, and you follow
like a certain order and wehave to think about those things
and make sure that we areputting information in all of
(22:59):
those relevant places.
We cannot assume, oh, they sawthat in the heading.
No, they didn't.
I promise you when, maybe, ifyou're, if you three people are
seeing your website and likethey're looking through it.
But I promise you, when you putit out and a lot of people see
it.
They're going to ask you somany questions about stuff that
you've already written.
So, yes, best advice ever isrepeat, repeat, repeat yep, yes,
(23:24):
feel.
Speaker 2 (23:25):
If you don't feel redundant, you haven't said it
enough.
Speaker 1 (23:28):
I love it.
Yes, yes, so tell us um how do.
How do we stay in touch withyou, elle?
Speaker 2 (23:37):
Well, I would love for you guys because it is one
of the first steps insolidifying your brand is
identifying an archetype foryour business.
I do have a quiz that takes youon a magical journey to find
your tarot archetype, and sothat is at Scorpio soul, and
(23:59):
that is like the Sun in Spanish,not like Alma.
It's not the soul inside of us,scorpio soul, that studio
forward slash quiz, and yeah,you can go ahead and find, find
me there yes, and social media.
Speaker 1 (24:22):
How do we follow you on social media?
Speaker 2 (24:25):
ay, dios mio.
Um, I will probably actuallyget you a link, because my um,
my instagram is is shamefullynot very well developed yet
because I did just do a rebrandmyself.
But, um, yeah, h elizabethromslow on facebook.
(24:46):
I'm a little bit more activethere, so, um, I will make sure
that you have the links.
They'll be in the show notesfor anyone who's listening
awesome, all right.
Speaker 1 (24:57):
So final tip what's like that big aha moment, that
tip that you give your clients,that just like that.
This is where all the moneywent.
Speaker 2 (25:06):
Like this is the good , the good cheese um, I have a
habit of finding myself in asituation with branding clients
where we go through some kind oftransformation and maybe the
transformation is moreaccurately described as an
(25:32):
exiting of a cocoon.
I'm sort of birthing the newversion of that person, and what
that usually is from like.
What I see often is peoplehiding behind their brand.
People, especially women, tendto put so much energy into a
(25:59):
well, this is my business andlike, I have the name for my
business and I have my you knowmy signature system, and I have
the name for my business and Ihave my you know my signature
system and I have this and thatand like there's, there's a name
for this and there's a wholebunch of stuff that isn't them.
It's like it's a mask thatthey're wearing.
And a lot of times, the easiestnot the let me take that word
(26:25):
back A lot of times the easiest,not the let me take that word
back A lot of times the mostbasic thing, the most simple
thing, is stepping into who youare as the service provider and
(26:45):
just owning your name as yourbrand.
I feel like that is one of thethings that people tend to be a
little bit scared of doing.
We have to remember that peoplefollow the person, they don't
follow the thing.
(27:06):
So if you should happen toshift interests, shift your
services, so on and so forth, ifyou make your business only
about the one thing, if youshift it's, it is starting over.
But if you make it about youand what you bring to the table,
(27:30):
people will follow you from oneendeavor to the next, and I
think that that's the thing thatI want to help, more especially
women understand.
I would like to save as muchwisdom as possible.
I want to see as many women aspossible be able to share their
(27:52):
wisdom and not let somethinglike branding be the reason that
they feel insecure aboutshowing up online.
I want to give women a brandthey want to brag about, even to
their family, so that they canshout their message from the
(28:14):
rooftops in an empowered andconfident way.
Speaker 1 (28:19):
Yes, I love it, and I think the most important part
of that is we build it right.
So if you start off with yourname and you're like, well, who
is that?
Like nobody knows who that is,well, that's where all this work
is going to.
You build that up, with youbuilding your authority and
(28:39):
showing up and your messagingand all the things that you
mentioned, like your verbalbranding, your visual branding,
all of that you build it bysharing it Right and then
getting on like what you'redoing right now, getting on my
podcast, and be like hey, thisis me, this is what I do.
Hit me up, nice to meet you,right?
(29:00):
So I love that so much.
Speaker 2 (29:02):
Yeah, I am hearing all of the people that are
listening to this be like, yeah,but.
And like paralysis.
Make the decision.
Just make a decision and moveon.
You can come back and revisitand edit and breathe new life.
(29:26):
I mean you should be doingrebrands periodically.
Do not let FOMO keep you fromactually doing anything.
So many times people are like,oh well, if I like make this, if
I decide to speak this wayabout this one thing, I'm gonna
(29:47):
leave all of these other likeit's fear of missing out on
potential clients, and then thatfear of missing out on
potential clients means youdon't say jack shit and you miss
out on all of the potentialclients.
Speaker 1 (30:03):
Get out there and you don't know.
What I like to remind myclients is you don't know the
right questions to ask until youstart doing like you don't even
know.
You know you don't even knowwhat you don't know, and so
until you don't start doing it,you can't really make a decision
because you have no idea whatyou're deciding.
So that's a big deal, um, butthank you so much for being here
(30:26):
with us today, Elle.
This has been amazing yes, ofcourse, and, like she said, all
of her links that she mentionedare going to be down below.
Make sure you go on thatwebsite, take your brand
archetype quiz and connect withElle and see how she can help
you elevate your brand so youcan get your message out there
and, I guess, overcome yourself,like the podcast is called.
Speaker 2 (30:50):
Love it.
Love the title of that podcast.
Speaker 1 (30:53):
Thank you.
It's named after my book and sothank you for being here.
Like I said, and we will catchyou guys next time, on the next
episode of overcome yourself,the podcast.
Bye.
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