November 4, 2025 • 33 mins
What if your art isn’t just output—but leadership? We sit down with Raphy, an artist and coach, to reframe creativity as a public act of meaning-making and community-building. From the first minutes, we push past “paintings on walls” into the deeper work of identity: who you are, what you stand for, and how a brand becomes magnetic when it’s built from the inside out. That shift changes everything—your confidence, your pricing, your audience, and the spaces you choose to create online and, crucially, offline.
Raphy brings stories that land. She shares a sweeping exhibition of nearly a thousand paintings made in under a year, each capturing an “energetic signature”—the bark of a dog, the turn of a season, a memory surfacing in stillness. We talk about intentional pricing, accessibility, and why her next collection pares down to thirteen large works at premium rates to honor depth and scope. We also dive into the rising tide of AI. If art is treated as decor, it’s replaceable. If art is leadership, ritual, and shared presence, it becomes irreplaceable. That’s why we’re bullish on local gatherings, third spaces, and exhibitions that can only exist because a human is holding the room.
For creators feeling stuck, Raphy offers a powerful 30-day series of journaling prompts to locate energy leaks and identity blocks—real work that reignites flow and clarity. The closing advice is simple and strong: know who you are, accept it fully, and gather people who truly get you. Whether you paint, write, compose, design, or guide immersive retreats in the woods, your practice can become a vessel for values, connection, and change. Press play to rethink your role in a future shaped by both matter and mystery, and leave with practical steps to build a brand that people feel—and follow.
If this conversation resonated, follow the show, share it with a friend who needs a creative nudge, and leave a review so more artists can find their people.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
SPEAKER_01 (00:02):
Hello there and welcome back to the next episode
of Overcome Yourself thePodcast.
As you can know, my name isNicole, and I'm so excited to be
here today with Rafi.
Now, Rafi is my friend fromacross the pond, and I'm so
excited to have her here today.
She is an artist and she helpsother artists make money with
their art.
(00:22):
Woo! That is so important.
I love it so much.
Um, so Rafi, take it away.
Please introduce yourself.
Tell us a little bit about whoyou are and who you help.
SPEAKER_00 (00:34):
Yeah, thank you very much for that introduction,
Nicole.
And um, and yeah, so my name isRafi.
Um, I'm an artist, like Nicolesaid, and I'm also the founder
of Coke Rate, where I work withpeople one-to-one through group
programs and through mymemberships.
And the crux of what I do is allabout empowering artists to be
(00:54):
seen and loved and underlying,underlying paid for their art.
And fundamentally, my commitmentis that artists begin to see
themselves fully, and that is asleaders in the evolution of
human consciousness, which is apretty big step up from being,
you know, an artist hobbyistthing with a cute little hobby
(01:18):
alone in a garage somewhere.
Not that there's anything wrongwith hobbies, it's a really
important part of life,particularly for creative
self-expression, but we have avery specific role in the fabric
of society and the fabric ofhumanity, and that role hasn't
really been valued, not inrecent years, not since the
industrial revolution.
(01:39):
And we are now at the time weare coming into the age of AI,
and more than ever, this role inleadership is so much more
important.
I have a whole last masterclasson that, so I'm not gonna like
dive right into it, but that isthe fundamental shift that I
help people see about themselvesbecause it's from that point
(01:59):
where you know you can reallystart building a powerful
personal brand from the insideout that builds a community of
people who are so fundamentallyaligned with your art and what
it stands for, that they'rewaiting for your next song, your
next collection, your nextprint, your next book to drop so
that they can buy it instead ofyou sort of chasing bits of
(02:22):
money around the internet.
And you know, and so thathappens from the work that we do
inside out, from an idea theidentity that we have and how we
see ourselves.
So that's what I do when I talkabout branding.
Yes, there's strategy, yes,there's marketing, yes, there's
sales, all of those things areimportant, but all of that are
(02:43):
basically just bits of aFrankenstein without a skeleton,
unless this piece is solid.
Um, and you know, so that's howI make people make money with
their art.
And you know, and there are alsoartists who have just as
important a role, even if theydon't want to monetize their
art.
And, you know, and so I alsohelp those people, those
(03:06):
artists, prioritize their art ina life that demands all sorts of
things for for their time andfrom their energy.
Um, and it's no different theidentity shift that needs to
happen for you to carve out thattime that you don't seem to
have.
That still needs to come fromyou understanding that this
creative work is a fundamentalpiece of your legacy as a human
(03:30):
being, and that it getsprioritized because it has a
role in this world.
So that's the that's who I am.
SPEAKER_01 (03:40):
I love that.
I love that so much, and art isso important.
Um you know, when we see evenspaces of of war, of things that
are happening where the humanspirit is at its lowest, we see
art in those places pop up.
Art is hope, right?
(04:02):
Um, part of my family is fromCuba and art, artists get taken
away in the middle of the night.
Um, and you know why?
Because art is important, youknow, um, because artists need
to speak out, because that'swhere hope comes from.
And so I think it is it'sbeautiful that you are helping
(04:22):
other people find their innerartists.
And I love how you branched itout.
We're not just talking aboutpainting on canvases here to be
an artist.
Um, like you mentioned, books.
Um, I'm sure we even talk aboutdigital art, right?
Because I um I don't want to saydefinitely not in front of an
artist coach like you, but Isometimes I feel like I can't
(04:43):
paint to save my life.
Like I whatever is in my head isvery hard to translate, you
know, when it comes to liketrying to paint something or
trying to draw an image, but Ican get in Canva and I can put
together some stuff and make itlook real nice, right?
And so there's so many differentkinds of art and so many
(05:04):
different ways that we canexpress beyond what we just
think of, maybe what makes itinto a museum.
SPEAKER_00 (05:11):
Absolutely, and this is where the piece about you
know, to be an artist is to be aleader in consciousness, and a
lot of the time I because I'm anartist, I'm a I'm a traditional
artist, I paint.
Um, and I make and sell my artin the traditional way, but I'm
also a coach.
And I often get the question,well, which is your primary
(05:33):
thing, or you know, what are youprimarily a coach or are you
primarily an artist?
And to me, there's no hierarchyin that space because without
art, without my own practice, Iwould feel so unholed, I
couldn't possibly be a usefulcoach.
Or or even if I could pretend tobe a useful coach and be
(05:55):
effective in some way, therewould be such a deep level of
integrity missing because partof myself is not being taken
care of.
And vice versa, if I weren'tcoaching, I wouldn't feel
connected to that depth ofhumanness, that depth of
conversation, that kind ofintimacy that you only get when
(06:16):
somebody gives you permission towalk alongside their inner world
with them, as they do in acoaching conversation.
And so without those experiencesthat I have to have on a daily
basis to feel my craving fordepth and connection to feel
fulfilled, then I wouldn't beable to fulfill my art either.
(06:39):
So they come together, and Iwould go as far as to say as my
coaching is the art ofconversation.
Because fundamentally,creativity is just creating
something out of nothing withyour consciousness.
And so if you're doing thateither as a creative
entrepreneur or an entrepreneurthat's not traditionally in the
creative sector, if you arecreating something that didn't
(07:01):
exist before, if you arepioneering ideas that weren't
there before, if you're creatingpaths for people that weren't
there before, then you arecreating art.
And one of my client one of myclients, he's just joined my
program, you the artist.
Um, he you know, he doesn'tpaint, he doesn't create music,
he doesn't do any of the trthose things that you're
thinking about when you'rethinking about art.
(07:23):
He runs retreats in the woods,and the kind of like basics of
what he does is he takes youinto the woods, and you know,
there's some like reallybeautiful spaces that he
creates, like bits of kind oflike woodland architecture,
sheepskin everywhere, and you gothrough a program in which
basically you're in the woodswith him and you don't speak to
each other.
It's a silent retreat in thewoods, and that is his art, you
(07:48):
know, and the transformationsthat occur in that space is
literally being created out ofnothing, the nothingness of just
being in the woods, and atransformation so fundamental
gets created, and you know, andthere's there's not a paintbrush
in sight, and yet he is verymuch 100% definitely an artist.
(08:09):
You know, that's probably theclosest description there is for
him.
Do you know what I mean?
SPEAKER_01 (08:13):
Yes, yes, it's it's like getting to be in art, it's
like living the art, right?
Because you're you're in it,like you get to experience the
different facets of it, and likeyou said, it's so beautiful that
we have the power to do that,right?
Like it's it's it's our duty.
Like there was right, like ifyou think about even even in the
(08:36):
story of creation, there wasnothing and then there was a
universe.
Like we are meant to create, weare co-creators, we were given
that power because if we havethat same power, right?
And so I think it's beautiful,and it comes that's where
innovation comes from, that'swhere hope comes from, that's
where like all of thesebeautiful things.
(08:58):
Like, I'm just there's so muchcoming to me right now.
Now, you did mention though, Iwant to kind of swerve a little
bit because I I love howbasically everything is art to
you, and I love thinking of theretreat as art, but you
mentioned selling art in atraditional way for those of us
who are not artists, we're notin that world.
(09:20):
Can you give us like kind of aquick recap of what that means?
SPEAKER_00 (09:26):
Yeah, I mean, I'll try to be quick, but you know,
so I've been I've been makingart in terms of paintings for
the longest time.
So so no art making isn't aprime primary to coaching, but
it did come first because when Iwas two, there was no such thing
(09:47):
as coaching that I knew of.
And so, you know, that'ssomething that's been in my life
for a really long time.
And the way that I've kind ofcreated my exhibitions and the
way that I've created theexperiences around my art is you
won't necessarily know that eachexhibition was done by the same
artist, so I'm not genrespecific in terms of materials,
(10:09):
I'm not I'm not materialspecific, I'm not abstract
specific, although lately I'mmore and more abstract.
But really, the one thread thatties all of my art together is
that I explore humanconsciousness and what that
looks like to be both energy andmatter, which is what we are as
(10:31):
human beings.
Like earlier, you Nicole, youwere talking about we have the
power to create, and we havethat power to create, and we
have the power to create ourvery reality because we are
sitting in that space betweenenergy being and also material
being.
And so, my most recentexhibition, I created a thousand
(10:53):
paintings or nearly a thousandpaintings, it worked out
something like 890.
Um, and I created all of thosepieces in under 11 months, and
each one was an energeticsignature of all of the things
that we can feel and sense butcan't touch or see.
So maybe that's like my dogbarking and it echoing around
(11:15):
the house that has a veryparticular energy.
Maybe it's the color of the skyas it's turning from spring to
summer or summer to autumn.
Maybe it's you know a reallykind of like a shocking
experience, like if you'vewitnessed a car accident that
has an energetic signature.
Maybe it's an old memory thatsurfaces when you're in a
(11:35):
meditative state, or maybe it'sjust like a feeling that is
wanting to be experienced.
All of these things have anenergetic signature, and so each
of these 1000 pieces were anattempt at capturing whatever
energetic signature I wasexperiencing at that moment in
time, and you know, and I wantedthe exhibition to really be a
(11:58):
reminder to human beings that weare both matter and spirits, and
and to express that thatknowledge and that awareness is
the key that unlocks a level ofpersonal fat power and freedom
to which we can literally createour own reality beyond the kind
of like you know, surface levelmanifestation stuff that you
(12:19):
find on YouTube.
And ultimately, our our biggestmasterpiece is the legacy that
we leave behind in the way thatwe live.
Um, and so this entireexhibition was a kind of a way
of reminding people of thatbecause if they can experience
what 1,000 different examples ofenergetic signatures made, you
know, invisible, made visible,then that has an impact in the
(12:42):
way that they see things.
And I also made each pieceridiculously affordable because
I wanted people to take themaway practically because I don't
have stories, um, but also toserve as a little kind of like a
memento of whatever it is thatthey experienced when they were
in that gallery surrounded byall of these different pieces.
(13:02):
Um, whereas my next exhibitionwill still be exploring
energetic signatures, but therewon't be a hundred pieces, a
thousand pieces, there will be13 um very specific signatures
that I want to kind of dive deepinto as a result of this 1,000
piece exploration.
And they will be priced very,very different differently, you
(13:24):
know, from instead of it being asmall piece for 19 pounds, it
will be a large piece for 25,000minimum because it's a different
intention, it's a differentpiece of work.
Um, so I don't even really limitmyself in terms of the way that
I price things, I kind of likeexplore the whole spectrum of
what it what it means and lookslike to make and sell the art.
(13:45):
Does that make sense?
SPEAKER_01 (13:47):
Yes, yes, yes, yes, and so you create collections
and then you show them and thenpeople purchase them.
SPEAKER_00 (13:58):
That's what we mean in traditional, kind of like a
very dumbed-down, very Jordanmuch, and you know, like showing
them usually like traditionallyyou'd show in an exhibition.
Um, I'm not represented by agallery, I don't particularly
want to be unless I it'ssomeone, unless it's a gallery
(14:18):
owned by somebody that I have avery specific and intentional
relationship with.
Um, because I think you know,2025 artists have more access to
the tools and the knowledge andthe education that they need
more than ever toself-represent.
(14:38):
Um, and you see that even inlike literature, you know, there
are more and more um authors whoare quite reputable
self-publishing.
So I'm not particularlyinterested in being represented
by a gallery, although that'sone traditional way of doing it.
Um and I like to do thingsoffline when it comes to my art.
Obviously, I still kind of talkabout it in my online spaces,
(15:00):
but this is something that Ireally like to build local
communities around.
Um, because that's another oneof my values.
Um, and you know, and I thinkmore and more as we enter a new
age where AI is gonna be asordinary as a smartphone, I
think we're gonna be craving adifferent level of intimacy and
(15:23):
energy exchange in the offlineworld, and I want to start
creating that so that when whenthe need arises, it's available.
SPEAKER_01 (15:33):
Yes, um, yeah, uh AI is already everywhere, and um
it's kind of like I mean, we'veseen this in history before,
right?
People were washing theirclothes at the river, the
washing machine was invented,and now we have a loneliness
crisis.
(15:53):
Well, why, yeah, yeah, why yes,so like in every evolution of
technology, right?
We had the radio and then TVcame in and killed the radio,
and then and then things aredifferent, right?
Because we lose something ineach one of those progressions,
(16:14):
right?
Like with the laundry thing,that was women's community time.
Everybody would get together atthe same time, they would hang
out together, they would go washthe clothes together, they would
talk about what was going on.
So and so is sick.
Oh, you know, the remedy, oh, gosee this person, and then the
washing machine was invented,and now people didn't have to do
(16:34):
that anymore, and so they stayedat home.
And so I think it's so smart toalso think about as AI is coming
in and it's getting added to thefreaking washing machines now.
Like, I don't need a I don'tneed AI to look at my washing
machine.
Thank you.
Um, but it is, it's getting puteverywhere, and so we're like,
where is the human element?
(16:55):
How can we serve humans?
How can we use these tools tothe best, but then also create
more human human stuff, right?
Community, more connection, moreways of bringing people
together, right?
Because we I don't know, there'sjust AI can do so much, but
(17:17):
there's so much that it can'tdo, um that we have to do,
right?
SPEAKER_00 (17:24):
That's right, and I think that is also where the the
role of artists really comesinto play, because if if the way
that you see yourself as anartist is that I paint stuff and
so that people can have stuff ontheir walls, so that their walls
aren't empty and their housesaren't so sad.
At some point in history, thatwas a fair, a fair like kind of
(17:46):
pain point and a fair servicethat you're offering other human
beings.
But now, you know, somebody likesome Pinterest nerd like me can
just could just, you know, okay,I've decided that this is what
the interior of my house isgoing to look like, and I need
some art on the wall so thatit's not so sad, and then they
that person can just go andgenerate something um using I
(18:10):
don't know, whatever the toolsare, even chat GPT, print it
off, and then that's kind ofthat.
And they would have evenexperienced a level of
satisfaction in doing thatbecause they're creating it
themselves.
Um, and so where does that putyou?
It displaces you completely asan artist, but when you see
yourself as a leader in theconsciousness of evolution, then
(18:31):
you're kind of your lens becomesmuch bigger and my much wider
because you're looking atsociety as a whole and how it's
evolving, and you're reallylooking at who do I need to be
to be in service of the commu mycommunity that's built around
shared values and a sharedcommitment and a shared stand,
(18:54):
whatever that happens to be.
And so, you know, and then yourbrand be essentially becomes a
vessel for that leadership, andyou know, and right now I know
that sounds very vague, butthat's partly because we really
have no idea what's gonna happenwith AI, everything is
speculation.
I have some pretty solidthoughts about what might
happen.
I created a whole masterclassabout it, but you know,
(19:16):
fundamentally it's like who whodo I need to be and and keeping
that inquiry alive as you leadyourself and as you lead your
community that you're buildingthrough a world that you want to
see, you know, and so that meansprotecting and maintaining the
(19:37):
sacredness of the things thatare human, if that's what
matters to you as an artist,right?
It's one of the things thatreally mattered to me, and you
know, and part of what you knowwhen I'm talking about doing
things offline and buildingthose communities, one of the
things that we're missing arethird spaces where we can just
kind of like connect withpeople, like we no one even like
(19:58):
finds a date at the bar anymorebecause the bar is no longer a
third space, you know, likeespecially post-pandemics.
There are all there are all ofthese things that are have
already been replaced by digitalversions of of itself, and
that's before AI even came intoexistence.
So we can't we you know it itwould be unwise to blame the
(20:23):
loss of these things to AI, andwe really have to look like why
we're not protecting thesespaces.
Part of that is because wedidn't realize the value of them
until we lost it, and now wekind of don't know how to go
back.
And that's the thing, we're nottrying to go back, we're trying
to go forward, and so we have toliterally create and imagine the
(20:43):
future that we want and createit from the present.
That's truly what being anartist is, and that's what being
a leader is.
And you know, if you're awriter, you do that through your
writing, if you're a musician,you do that through your
concerts, if you're an artist,you do that through your
exhibitions, whatever it happensto be.
If you're interested inmaintaining the humanity and the
(21:04):
depth of humanity that it is whowe are, then that's what you do,
and you now have to lead, notjust make stuff.
Because AI is making all sortsof things.
SPEAKER_01 (21:16):
Yes, yes, yes.
And the world is starving forleadership, I think.
Um, and it's something that I'vebeen saying for a long time.
Um, and I think it's more truenow than ever.
Um, and even when you look atthe evolution as people, right?
Like the next step ofenlightenment, like once you've
(21:38):
reached your enlightenment, thenext step is helping other
people.
It always goes beyond you.
It's like, what's the legacy?
What's the uh you know, who elsecan you help?
You know, like once you get itbasically, it's kind of like
once you get you have youroxygen mask on, can you look
around and can you say, hey,look, let me untangle this for
you, let me help you out.
(21:59):
Um, and so yeah, reaching outand and I think those spaces,
like you said, are so important.
Um it's so interesting, yeah.
Like like malls dying and andbut there's also new things
coming out of those.
So like there's always somethingbeautiful that could come out of
(22:22):
that as well.
Um, but what you were sayingabout creating your reality, and
you mentioned it's way more thanjust like woo-woo manifesting
stuff on YouTube, like you'retalking straight up quantum
physics.
Um, so yes, I know I know whatyou mean.
And I want to know now thatwe've kind of say that again.
SPEAKER_00 (22:44):
I didn't want to say quantum physics, because I'm
sure someone's gonna questionme.
And like I don't understandenough of quantum physics to
like, you know, talk about it atany great length, but I
understand enough about it toknow that it's part of the it's
you know, the study ofconsciousness in that realm is
part of our future, and and andif anybody says that they 100%
(23:08):
qu understand quantum physics,they don't.
SPEAKER_01 (23:12):
No, no, no, definitely not, but you know, as
we we can read about it, we canlearn about it, and I think that
a lot of the things that you'resaying are exactly you know
based on you based on the thingsI've read and the things I've
seen.
Um a great example that givesyou kind of like a crash course.
(23:34):
Um, have you read A Happy PocketFull of Money?
Yes, yeah, yeah.
Okay, so that one is such agreat one.
And you think you're gonna, Idon't know what I thought I was
gonna be reading about, but itdefinitely wasn't.
I didn't expect the whole firstsection to be about quantum
physics and be like, oh wow, Iteach this and I didn't even
know.
Um but yeah, like that's exactlywhat you're talking about, and
(23:57):
is is the the the creating ourown reality, and and yeah, we
could do a deep dive, but itgets kind of it gets kind of
trippy after a little while.
Once you get deep enough intoit.
SPEAKER_00 (24:13):
The way that I navigate my ignorance of
scientific words and conceptsand ideas, because you know
that's not my major, that's notwhat I study, that's not my
field of expertise, and and eventhe people whose field of
expertise it is don't see it asthe field of expertise because
it's so new and it's such newterrain.
(24:33):
But the way that I navigate itis to understand the theory and
understand what I'm being putpresented as much as I can, and
then really experience it, likeapply it to my own thinking and
my own experiencing and my own,you know, a kind of
understanding of what'shappening in my body, what's
(24:54):
happening in my energetic field,what's happening, you know, when
my dog's barking and it'sreverberating around the house,
and I'm trying to capture thatas an energetic signature.
What is going on in my system?
And then, you know, and it wasreally through through these
experiences as an artist, as apainter, that I'm like, oh, like
(25:14):
it's like his box have like acertain frequency, and that's
that's real.
Frequencies are real.
We know this about music andsounds, you know, that has a
certain frequency, and it vibeswith a certain frequency that's
also in my energy field in aparticular way, that kind of
then creates this image that Ihave in my mind's eye that
(25:35):
wasn't there before, so that'slike an emergent quality of the
these two things happening, andthen there's like a painting
that I then create, and youknow, and and even the the kind
of the doing of that changes theenergy already, so it's like a
kind of you know a best trycapture, and then that has
another emergent quality, and init and if in that small
(25:57):
interaction between me paintingand the dog barking, all of
these emergence can occur, thenwhat the hell is happening
moment by moment in the actualworld, you know?
So, from that experiential pointof view, quantum physics makes a
lot of sense, but if you ask meto explain it in like words,
(26:17):
then like don't it's not gonnalook very good.
SPEAKER_01 (26:22):
No, no, no, because you kind of you kind of sound
insane when you really try toget into the and you're trying
to really understand it, you'retrying to explain it to someone,
and then you're trying, youknow, you get halfway through
it, you're like, no, I soundinsane.
Like this doesn't this doesn'tcompute.
Um, I actually got a book.
(26:42):
Oh my gosh, maybe I should readit one day.
It's called Quantum Physics forBabies.
And I bought it.
I was like, I have to buy thisbecause I just have to like one
day I'm gonna have to explain.
I don't know where it is rightnow.
One day I'm gonna have toexplain this to someone, and
this book is gonna be perfectbecause it breaks it down into
like you know, like a picturebook, and it's like this is uh,
(27:04):
you know, an atom.
Um oh my god, I'm gonna find itand I'm gonna send you the the
title, like you know, I'm gonnasend you the picture of it.
But yeah, yeah, please.
Um speaking of this, you youhave a way of helping people
with their I guess um blockingtheir there, I guess in my world
(27:27):
as a writer it's called writer'sblock, I guess artist block.
So can you tell me a little bitabout the gift that you
mentioned that you haveavailable for the audience?
SPEAKER_00 (27:36):
Yeah, so it's a very simple this is a very simple
thing.
You sign up to it, and thenyou'll get a series of emails
for the next 30 days, and eachof those emails are journaling
prompt that will guide you ingoing to the places of your
energy field and your psyche andyour identity and your being in
(27:59):
such a way where you canidentify where you have power
leaks, where you have energyleaks and and blocks.
Because a lot of the time peoplecome to me and it's just like,
oh, I used to love painting, orI used to love sculpting, I used
to love doing this, but youknow, that was like when I was
(28:19):
10, and you know, and I'vebasically just had a creative
block since then, um, and youknow, and I don't really know
what to do about it.
That's like one example, andthen some another time somebody
might come up to me and say,Okay, like look, I've been an
established artist for a reallylong time.
Um, I make ceramic bulbs andhomeware, and it's all selling
(28:42):
really well, but actually I'mjust like templating everything,
and I have not created anythingnew in about a year, and I just
feel creatively blocked.
Like, what do I do?
What else is there other thanmugs and bulbs?
You know, and so I really kindof like combined all of my
experience of having theseconversations with people and
(29:02):
what's helped them to createlike a kind of like a self-paced
guidance, um, you know, aguidebook, you might say, that
then prompts you to do somejournaling and some reflection
in a really really deep way.
So it is 30 days, which is along thing for a freebie.
(29:23):
And I'm not gonna lie, mostpeople don't finish it, they
drop off.
But the of the I think 300people who have downloaded this,
I think maybe 10% of thosepeople, so like between 20 to
30, have finished it, andthey've all reached out to me,
they've all had they've allwanted to find out how to work
with me.
And of those 20 30 people, atleast 15 or 20 are either in my
(29:47):
membership ship, have been a oneto one client, or are in my
branding programs.
So, you know, this shit works ifyou follow through with it.
If you don't, that's nojudgment, and you can also
Always restart it for a timethat you're ready, or you're
like, okay, I'm really just notgonna be able to do a 30-day
thing.
Let me just talk to you, thenjust talk to me.
(30:10):
Because you know, 30 days on anemail sequence, you know, it's
not the most strategic for yourfreebie, but it's really very
valuable.
So I chose that over strategy.
SPEAKER_01 (30:22):
I think it is very strategic.
Um uh-huh.
Yeah, because the one, you know,when you sign up for it and you
get through it, the numbers arethere.
The people, the people are like,hey, yes, I love this.
This worked for me.
Let's work together.
So I think it's super strategic,and it's so much better than a
generic get this PDF withinformation you can find on
(30:46):
YouTube, yay, you know.
Um, so I commend you for that.
So that actually sounds like alot, um, a lot of fun, and it
sounds like it's actually usefulto your audience.
So I commend you for that.
Um, you know, for doing, youknow, giving a freebie that is
actually gonna help them do whatyou want them to do, right?
(31:07):
Um, so that is fantastic.
So take the advice, make sureyou go check out um Rafi's
freebie, but take note also ofhow specific and effective this
is for her audience.
So if you're listening andyou've been wondering, what
should I do as a freebie?
Do something that is actuallygoing to be helpful to them,
(31:28):
even if it's not traditional orordinary, because it works, it's
converting people.
So there you go.
That is fantastic.
Um, all right.
So usually we finish off ourepisodes with one final tip.
So if someone wants to be anartist, they're like, oh my god,
I have always wanted to show myart and have come people buy it,
(31:52):
or I've always wanted to sing,I've always wanted to do this.
Like, what is your best advicefor helping people find that
inner artist?
SPEAKER_00 (32:05):
Know who you are and radically accept whoever that
is, and then surround yourselfwith people who get you, and
those people might notnecessarily be the family that
you grew up with or the friendsthat you grew up with, not
(32:25):
because they don't love you, butbecause you can't make people
get you.
But it is your responsibility tosurround yourself with people
who do, because to be seen andto be gotten is a human
requirement, and part of takingresponsibility for that is doing
the work for you to know who youare.
SPEAKER_01 (32:47):
Yes, if not, you'll you'll just be the stories, and
everyone else is projecting ontoyou, right?
You'll be the version of them,and so you have to take control
of that story, and like yousaid, go find your people, and
and then you'll come back, andthen you'll be like that, then
you come back and they're like,Oh, that's so-and-so the artist,
(33:09):
you know, where they might nothave been able to see you
because before it was like, Oh,it's so-and-so the server, and
then you evolve, and then youbecome so-and-so the artist.
I love that.
Yeah, yes, that is fantastic.
Well, thank you so much, Rafi.
This has been such a greatepisode.
Um, I really appreciate youbeing here with us today, and we
(33:30):
will catch you guys next time onthe next episode.
Oh, you know what I didn't say?
All the links will be availabledown in the show notes.
And we will catch you guys nexttime on the next episode of
Overcome Yourself the Podcast.
SPEAKER_00 (33:42):
Bye.
Thank you for having me.
See you soon.
SPEAKER_01 (33:45):
Thank you.
Thank you guys for joining.
unknown (33:48):
Bye.
SPEAKER_01 (33:49):
Oh, oh, oh, oh.
Hello there and welcome back to the next episode
of Overcome Yourself thePodcast.
As you can know, my name isNicole, and I'm so excited to be
here today with Rafi.
Now, Rafi is my friend fromacross the pond, and I'm so
excited to have her here today.
She is an artist and she helpsother artists make money with
their art.
(00:22):
Woo! That is so important.
I love it so much.
Um, so Rafi, take it away.
Please introduce yourself.
Tell us a little bit about whoyou are and who you help.
SPEAKER_00 (00:34):
Yeah, thank you very much for that introduction,
Nicole.
And um, and yeah, so my name isRafi.
Um, I'm an artist, like Nicolesaid, and I'm also the founder
of Coke Rate, where I work withpeople one-to-one through group
programs and through mymemberships.
And the crux of what I do is allabout empowering artists to be
(00:54):
seen and loved and underlying,underlying paid for their art.
And fundamentally, my commitmentis that artists begin to see
themselves fully, and that is asleaders in the evolution of
human consciousness, which is apretty big step up from being,
you know, an artist hobbyistthing with a cute little hobby
(01:18):
alone in a garage somewhere.
Not that there's anything wrongwith hobbies, it's a really
important part of life,particularly for creative
self-expression, but we have avery specific role in the fabric
of society and the fabric ofhumanity, and that role hasn't
really been valued, not inrecent years, not since the
industrial revolution.
(01:39):
And we are now at the time weare coming into the age of AI,
and more than ever, this role inleadership is so much more
important.
I have a whole last masterclasson that, so I'm not gonna like
dive right into it, but that isthe fundamental shift that I
help people see about themselvesbecause it's from that point
(01:59):
where you know you can reallystart building a powerful
personal brand from the insideout that builds a community of
people who are so fundamentallyaligned with your art and what
it stands for, that they'rewaiting for your next song, your
next collection, your nextprint, your next book to drop so
that they can buy it instead ofyou sort of chasing bits of
(02:22):
money around the internet.
And you know, and so thathappens from the work that we do
inside out, from an idea theidentity that we have and how we
see ourselves.
So that's what I do when I talkabout branding.
Yes, there's strategy, yes,there's marketing, yes, there's
sales, all of those things areimportant, but all of that are
(02:43):
basically just bits of aFrankenstein without a skeleton,
unless this piece is solid.
Um, and you know, so that's howI make people make money with
their art.
And you know, and there are alsoartists who have just as
important a role, even if theydon't want to monetize their
art.
And, you know, and so I alsohelp those people, those
(03:06):
artists, prioritize their art ina life that demands all sorts of
things for for their time andfrom their energy.
Um, and it's no different theidentity shift that needs to
happen for you to carve out thattime that you don't seem to
have.
That still needs to come fromyou understanding that this
creative work is a fundamentalpiece of your legacy as a human
(03:30):
being, and that it getsprioritized because it has a
role in this world.
So that's the that's who I am.
SPEAKER_01 (03:40):
I love that.
I love that so much, and art isso important.
Um you know, when we see evenspaces of of war, of things that
are happening where the humanspirit is at its lowest, we see
art in those places pop up.
Art is hope, right?
(04:02):
Um, part of my family is fromCuba and art, artists get taken
away in the middle of the night.
Um, and you know why?
Because art is important, youknow, um, because artists need
to speak out, because that'swhere hope comes from.
And so I think it is it'sbeautiful that you are helping
(04:22):
other people find their innerartists.
And I love how you branched itout.
We're not just talking aboutpainting on canvases here to be
an artist.
Um, like you mentioned, books.
Um, I'm sure we even talk aboutdigital art, right?
Because I um I don't want to saydefinitely not in front of an
artist coach like you, but Isometimes I feel like I can't
(04:43):
paint to save my life.
Like I whatever is in my head isvery hard to translate, you
know, when it comes to liketrying to paint something or
trying to draw an image, but Ican get in Canva and I can put
together some stuff and make itlook real nice, right?
And so there's so many differentkinds of art and so many
(05:04):
different ways that we canexpress beyond what we just
think of, maybe what makes itinto a museum.
SPEAKER_00 (05:11):
Absolutely, and this is where the piece about you
know, to be an artist is to be aleader in consciousness, and a
lot of the time I because I'm anartist, I'm a I'm a traditional
artist, I paint.
Um, and I make and sell my artin the traditional way, but I'm
also a coach.
And I often get the question,well, which is your primary
(05:33):
thing, or you know, what are youprimarily a coach or are you
primarily an artist?
And to me, there's no hierarchyin that space because without
art, without my own practice, Iwould feel so unholed, I
couldn't possibly be a usefulcoach.
Or or even if I could pretend tobe a useful coach and be
(05:55):
effective in some way, therewould be such a deep level of
integrity missing because partof myself is not being taken
care of.
And vice versa, if I weren'tcoaching, I wouldn't feel
connected to that depth ofhumanness, that depth of
conversation, that kind ofintimacy that you only get when
(06:16):
somebody gives you permission towalk alongside their inner world
with them, as they do in acoaching conversation.
And so without those experiencesthat I have to have on a daily
basis to feel my craving fordepth and connection to feel
fulfilled, then I wouldn't beable to fulfill my art either.
(06:39):
So they come together, and Iwould go as far as to say as my
coaching is the art ofconversation.
Because fundamentally,creativity is just creating
something out of nothing withyour consciousness.
And so if you're doing thateither as a creative
entrepreneur or an entrepreneurthat's not traditionally in the
creative sector, if you arecreating something that didn't
(07:01):
exist before, if you arepioneering ideas that weren't
there before, if you're creatingpaths for people that weren't
there before, then you arecreating art.
And one of my client one of myclients, he's just joined my
program, you the artist.
Um, he you know, he doesn'tpaint, he doesn't create music,
he doesn't do any of the trthose things that you're
thinking about when you'rethinking about art.
(07:23):
He runs retreats in the woods,and the kind of like basics of
what he does is he takes youinto the woods, and you know,
there's some like reallybeautiful spaces that he
creates, like bits of kind oflike woodland architecture,
sheepskin everywhere, and you gothrough a program in which
basically you're in the woodswith him and you don't speak to
each other.
It's a silent retreat in thewoods, and that is his art, you
(07:48):
know, and the transformationsthat occur in that space is
literally being created out ofnothing, the nothingness of just
being in the woods, and atransformation so fundamental
gets created, and you know, andthere's there's not a paintbrush
in sight, and yet he is verymuch 100% definitely an artist.
(08:09):
You know, that's probably theclosest description there is for
him.
Do you know what I mean?
SPEAKER_01 (08:13):
Yes, yes, it's it's like getting to be in art, it's
like living the art, right?
Because you're you're in it,like you get to experience the
different facets of it, and likeyou said, it's so beautiful that
we have the power to do that,right?
Like it's it's it's our duty.
Like there was right, like ifyou think about even even in the
(08:36):
story of creation, there wasnothing and then there was a
universe.
Like we are meant to create, weare co-creators, we were given
that power because if we havethat same power, right?
And so I think it's beautiful,and it comes that's where
innovation comes from, that'swhere hope comes from, that's
where like all of thesebeautiful things.
(08:58):
Like, I'm just there's so muchcoming to me right now.
Now, you did mention though, Iwant to kind of swerve a little
bit because I I love howbasically everything is art to
you, and I love thinking of theretreat as art, but you
mentioned selling art in atraditional way for those of us
who are not artists, we're notin that world.
(09:20):
Can you give us like kind of aquick recap of what that means?
SPEAKER_00 (09:26):
Yeah, I mean, I'll try to be quick, but you know,
so I've been I've been makingart in terms of paintings for
the longest time.
So so no art making isn't aprime primary to coaching, but
it did come first because when Iwas two, there was no such thing
(09:47):
as coaching that I knew of.
And so, you know, that'ssomething that's been in my life
for a really long time.
And the way that I've kind ofcreated my exhibitions and the
way that I've created theexperiences around my art is you
won't necessarily know that eachexhibition was done by the same
artist, so I'm not genrespecific in terms of materials,
(10:09):
I'm not I'm not materialspecific, I'm not abstract
specific, although lately I'mmore and more abstract.
But really, the one thread thatties all of my art together is
that I explore humanconsciousness and what that
looks like to be both energy andmatter, which is what we are as
(10:31):
human beings.
Like earlier, you Nicole, youwere talking about we have the
power to create, and we havethat power to create, and we
have the power to create ourvery reality because we are
sitting in that space betweenenergy being and also material
being.
And so, my most recentexhibition, I created a thousand
(10:53):
paintings or nearly a thousandpaintings, it worked out
something like 890.
Um, and I created all of thosepieces in under 11 months, and
each one was an energeticsignature of all of the things
that we can feel and sense butcan't touch or see.
So maybe that's like my dogbarking and it echoing around
(11:15):
the house that has a veryparticular energy.
Maybe it's the color of the skyas it's turning from spring to
summer or summer to autumn.
Maybe it's you know a reallykind of like a shocking
experience, like if you'vewitnessed a car accident that
has an energetic signature.
Maybe it's an old memory thatsurfaces when you're in a
(11:35):
meditative state, or maybe it'sjust like a feeling that is
wanting to be experienced.
All of these things have anenergetic signature, and so each
of these 1000 pieces were anattempt at capturing whatever
energetic signature I wasexperiencing at that moment in
time, and you know, and I wantedthe exhibition to really be a
(11:58):
reminder to human beings that weare both matter and spirits, and
and to express that thatknowledge and that awareness is
the key that unlocks a level ofpersonal fat power and freedom
to which we can literally createour own reality beyond the kind
of like you know, surface levelmanifestation stuff that you
(12:19):
find on YouTube.
And ultimately, our our biggestmasterpiece is the legacy that
we leave behind in the way thatwe live.
Um, and so this entireexhibition was a kind of a way
of reminding people of thatbecause if they can experience
what 1,000 different examples ofenergetic signatures made, you
know, invisible, made visible,then that has an impact in the
(12:42):
way that they see things.
And I also made each pieceridiculously affordable because
I wanted people to take themaway practically because I don't
have stories, um, but also toserve as a little kind of like a
memento of whatever it is thatthey experienced when they were
in that gallery surrounded byall of these different pieces.
(13:02):
Um, whereas my next exhibitionwill still be exploring
energetic signatures, but therewon't be a hundred pieces, a
thousand pieces, there will be13 um very specific signatures
that I want to kind of dive deepinto as a result of this 1,000
piece exploration.
And they will be priced very,very different differently, you
(13:24):
know, from instead of it being asmall piece for 19 pounds, it
will be a large piece for 25,000minimum because it's a different
intention, it's a differentpiece of work.
Um, so I don't even really limitmyself in terms of the way that
I price things, I kind of likeexplore the whole spectrum of
what it what it means and lookslike to make and sell the art.
(13:45):
Does that make sense?
SPEAKER_01 (13:47):
Yes, yes, yes, yes, and so you create collections
and then you show them and thenpeople purchase them.
SPEAKER_00 (13:58):
That's what we mean in traditional, kind of like a
very dumbed-down, very Jordanmuch, and you know, like showing
them usually like traditionallyyou'd show in an exhibition.
Um, I'm not represented by agallery, I don't particularly
want to be unless I it'ssomeone, unless it's a gallery
(14:18):
owned by somebody that I have avery specific and intentional
relationship with.
Um, because I think you know,2025 artists have more access to
the tools and the knowledge andthe education that they need
more than ever toself-represent.
(14:38):
Um, and you see that even inlike literature, you know, there
are more and more um authors whoare quite reputable
self-publishing.
So I'm not particularlyinterested in being represented
by a gallery, although that'sone traditional way of doing it.
Um and I like to do thingsoffline when it comes to my art.
Obviously, I still kind of talkabout it in my online spaces,
(15:00):
but this is something that Ireally like to build local
communities around.
Um, because that's another oneof my values.
Um, and you know, and I thinkmore and more as we enter a new
age where AI is gonna be asordinary as a smartphone, I
think we're gonna be craving adifferent level of intimacy and
(15:23):
energy exchange in the offlineworld, and I want to start
creating that so that when whenthe need arises, it's available.
SPEAKER_01 (15:33):
Yes, um, yeah, uh AI is already everywhere, and um
it's kind of like I mean, we'veseen this in history before,
right?
People were washing theirclothes at the river, the
washing machine was invented,and now we have a loneliness
crisis.
(15:53):
Well, why, yeah, yeah, why yes,so like in every evolution of
technology, right?
We had the radio and then TVcame in and killed the radio,
and then and then things aredifferent, right?
Because we lose something ineach one of those progressions,
(16:14):
right?
Like with the laundry thing,that was women's community time.
Everybody would get together atthe same time, they would hang
out together, they would go washthe clothes together, they would
talk about what was going on.
So and so is sick.
Oh, you know, the remedy, oh, gosee this person, and then the
washing machine was invented,and now people didn't have to do
(16:34):
that anymore, and so they stayedat home.
And so I think it's so smart toalso think about as AI is coming
in and it's getting added to thefreaking washing machines now.
Like, I don't need a I don'tneed AI to look at my washing
machine.
Thank you.
Um, but it is, it's getting puteverywhere, and so we're like,
where is the human element?
(16:55):
How can we serve humans?
How can we use these tools tothe best, but then also create
more human human stuff, right?
Community, more connection, moreways of bringing people
together, right?
Because we I don't know, there'sjust AI can do so much, but
(17:17):
there's so much that it can'tdo, um that we have to do,
right?
SPEAKER_00 (17:24):
That's right, and I think that is also where the the
role of artists really comesinto play, because if if the way
that you see yourself as anartist is that I paint stuff and
so that people can have stuff ontheir walls, so that their walls
aren't empty and their housesaren't so sad.
At some point in history, thatwas a fair, a fair like kind of
(17:46):
pain point and a fair servicethat you're offering other human
beings.
But now, you know, somebody likesome Pinterest nerd like me can
just could just, you know, okay,I've decided that this is what
the interior of my house isgoing to look like, and I need
some art on the wall so thatit's not so sad, and then they
that person can just go andgenerate something um using I
(18:10):
don't know, whatever the toolsare, even chat GPT, print it
off, and then that's kind ofthat.
And they would have evenexperienced a level of
satisfaction in doing thatbecause they're creating it
themselves.
Um, and so where does that putyou?
It displaces you completely asan artist, but when you see
yourself as a leader in theconsciousness of evolution, then
(18:31):
you're kind of your lens becomesmuch bigger and my much wider
because you're looking atsociety as a whole and how it's
evolving, and you're reallylooking at who do I need to be
to be in service of the commu mycommunity that's built around
shared values and a sharedcommitment and a shared stand,
(18:54):
whatever that happens to be.
And so, you know, and then yourbrand be essentially becomes a
vessel for that leadership, andyou know, and right now I know
that sounds very vague, butthat's partly because we really
have no idea what's gonna happenwith AI, everything is
speculation.
I have some pretty solidthoughts about what might
happen.
I created a whole masterclassabout it, but you know,
(19:16):
fundamentally it's like who whodo I need to be and and keeping
that inquiry alive as you leadyourself and as you lead your
community that you're buildingthrough a world that you want to
see, you know, and so that meansprotecting and maintaining the
(19:37):
sacredness of the things thatare human, if that's what
matters to you as an artist,right?
It's one of the things thatreally mattered to me, and you
know, and part of what you knowwhen I'm talking about doing
things offline and buildingthose communities, one of the
things that we're missing arethird spaces where we can just
kind of like connect withpeople, like we no one even like
(19:58):
finds a date at the bar anymorebecause the bar is no longer a
third space, you know, likeespecially post-pandemics.
There are all there are all ofthese things that are have
already been replaced by digitalversions of of itself, and
that's before AI even came intoexistence.
So we can't we you know it itwould be unwise to blame the
(20:23):
loss of these things to AI, andwe really have to look like why
we're not protecting thesespaces.
Part of that is because wedidn't realize the value of them
until we lost it, and now wekind of don't know how to go
back.
And that's the thing, we're nottrying to go back, we're trying
to go forward, and so we have toliterally create and imagine the
(20:43):
future that we want and createit from the present.
That's truly what being anartist is, and that's what being
a leader is.
And you know, if you're awriter, you do that through your
writing, if you're a musician,you do that through your
concerts, if you're an artist,you do that through your
exhibitions, whatever it happensto be.
If you're interested inmaintaining the humanity and the
(21:04):
depth of humanity that it is whowe are, then that's what you do,
and you now have to lead, notjust make stuff.
Because AI is making all sortsof things.
SPEAKER_01 (21:16):
Yes, yes, yes.
And the world is starving forleadership, I think.
Um, and it's something that I'vebeen saying for a long time.
Um, and I think it's more truenow than ever.
Um, and even when you look atthe evolution as people, right?
Like the next step ofenlightenment, like once you've
(21:38):
reached your enlightenment, thenext step is helping other
people.
It always goes beyond you.
It's like, what's the legacy?
What's the uh you know, who elsecan you help?
You know, like once you get itbasically, it's kind of like
once you get you have youroxygen mask on, can you look
around and can you say, hey,look, let me untangle this for
you, let me help you out.
(21:59):
Um, and so yeah, reaching outand and I think those spaces,
like you said, are so important.
Um it's so interesting, yeah.
Like like malls dying and andbut there's also new things
coming out of those.
So like there's always somethingbeautiful that could come out of
(22:22):
that as well.
Um, but what you were sayingabout creating your reality, and
you mentioned it's way more thanjust like woo-woo manifesting
stuff on YouTube, like you'retalking straight up quantum
physics.
Um, so yes, I know I know whatyou mean.
And I want to know now thatwe've kind of say that again.
SPEAKER_00 (22:44):
I didn't want to say quantum physics, because I'm
sure someone's gonna questionme.
And like I don't understandenough of quantum physics to
like, you know, talk about it atany great length, but I
understand enough about it toknow that it's part of the it's
you know, the study ofconsciousness in that realm is
part of our future, and and andif anybody says that they 100%
(23:08):
qu understand quantum physics,they don't.
SPEAKER_01 (23:12):
No, no, no, definitely not, but you know, as
we we can read about it, we canlearn about it, and I think that
a lot of the things that you'resaying are exactly you know
based on you based on the thingsI've read and the things I've
seen.
Um a great example that givesyou kind of like a crash course.
(23:34):
Um, have you read A Happy PocketFull of Money?
Yes, yeah, yeah.
Okay, so that one is such agreat one.
And you think you're gonna, Idon't know what I thought I was
gonna be reading about, but itdefinitely wasn't.
I didn't expect the whole firstsection to be about quantum
physics and be like, oh wow, Iteach this and I didn't even
know.
Um but yeah, like that's exactlywhat you're talking about, and
(23:57):
is is the the the creating ourown reality, and and yeah, we
could do a deep dive, but itgets kind of it gets kind of
trippy after a little while.
Once you get deep enough intoit.
SPEAKER_00 (24:13):
The way that I navigate my ignorance of
scientific words and conceptsand ideas, because you know
that's not my major, that's notwhat I study, that's not my
field of expertise, and and eventhe people whose field of
expertise it is don't see it asthe field of expertise because
it's so new and it's such newterrain.
(24:33):
But the way that I navigate itis to understand the theory and
understand what I'm being putpresented as much as I can, and
then really experience it, likeapply it to my own thinking and
my own experiencing and my own,you know, a kind of
understanding of what'shappening in my body, what's
(24:54):
happening in my energetic field,what's happening, you know, when
my dog's barking and it'sreverberating around the house,
and I'm trying to capture thatas an energetic signature.
What is going on in my system?
And then, you know, and it wasreally through through these
experiences as an artist, as apainter, that I'm like, oh, like
(25:14):
it's like his box have like acertain frequency, and that's
that's real.
Frequencies are real.
We know this about music andsounds, you know, that has a
certain frequency, and it vibeswith a certain frequency that's
also in my energy field in aparticular way, that kind of
then creates this image that Ihave in my mind's eye that
(25:35):
wasn't there before, so that'slike an emergent quality of the
these two things happening, andthen there's like a painting
that I then create, and youknow, and and even the the kind
of the doing of that changes theenergy already, so it's like a
kind of you know a best trycapture, and then that has
another emergent quality, and init and if in that small
(25:57):
interaction between me paintingand the dog barking, all of
these emergence can occur, thenwhat the hell is happening
moment by moment in the actualworld, you know?
So, from that experiential pointof view, quantum physics makes a
lot of sense, but if you ask meto explain it in like words,
(26:17):
then like don't it's not gonnalook very good.
SPEAKER_01 (26:22):
No, no, no, because you kind of you kind of sound
insane when you really try toget into the and you're trying
to really understand it, you'retrying to explain it to someone,
and then you're trying, youknow, you get halfway through
it, you're like, no, I soundinsane.
Like this doesn't this doesn'tcompute.
Um, I actually got a book.
(26:42):
Oh my gosh, maybe I should readit one day.
It's called Quantum Physics forBabies.
And I bought it.
I was like, I have to buy thisbecause I just have to like one
day I'm gonna have to explain.
I don't know where it is rightnow.
One day I'm gonna have toexplain this to someone, and
this book is gonna be perfectbecause it breaks it down into
like you know, like a picturebook, and it's like this is uh,
(27:04):
you know, an atom.
Um oh my god, I'm gonna find itand I'm gonna send you the the
title, like you know, I'm gonnasend you the picture of it.
But yeah, yeah, please.
Um speaking of this, you youhave a way of helping people
with their I guess um blockingtheir there, I guess in my world
(27:27):
as a writer it's called writer'sblock, I guess artist block.
So can you tell me a little bitabout the gift that you
mentioned that you haveavailable for the audience?
SPEAKER_00 (27:36):
Yeah, so it's a very simple this is a very simple
thing.
You sign up to it, and thenyou'll get a series of emails
for the next 30 days, and eachof those emails are journaling
prompt that will guide you ingoing to the places of your
energy field and your psyche andyour identity and your being in
(27:59):
such a way where you canidentify where you have power
leaks, where you have energyleaks and and blocks.
Because a lot of the time peoplecome to me and it's just like,
oh, I used to love painting, orI used to love sculpting, I used
to love doing this, but youknow, that was like when I was
(28:19):
10, and you know, and I'vebasically just had a creative
block since then, um, and youknow, and I don't really know
what to do about it.
That's like one example, andthen some another time somebody
might come up to me and say,Okay, like look, I've been an
established artist for a reallylong time.
Um, I make ceramic bulbs andhomeware, and it's all selling
(28:42):
really well, but actually I'mjust like templating everything,
and I have not created anythingnew in about a year, and I just
feel creatively blocked.
Like, what do I do?
What else is there other thanmugs and bulbs?
You know, and so I really kindof like combined all of my
experience of having theseconversations with people and
(29:02):
what's helped them to createlike a kind of like a self-paced
guidance, um, you know, aguidebook, you might say, that
then prompts you to do somejournaling and some reflection
in a really really deep way.
So it is 30 days, which is along thing for a freebie.
(29:23):
And I'm not gonna lie, mostpeople don't finish it, they
drop off.
But the of the I think 300people who have downloaded this,
I think maybe 10% of thosepeople, so like between 20 to
30, have finished it, andthey've all reached out to me,
they've all had they've allwanted to find out how to work
with me.
And of those 20 30 people, atleast 15 or 20 are either in my
(29:47):
membership ship, have been a oneto one client, or are in my
branding programs.
So, you know, this shit works ifyou follow through with it.
If you don't, that's nojudgment, and you can also
Always restart it for a timethat you're ready, or you're
like, okay, I'm really just notgonna be able to do a 30-day
thing.
Let me just talk to you, thenjust talk to me.
(30:10):
Because you know, 30 days on anemail sequence, you know, it's
not the most strategic for yourfreebie, but it's really very
valuable.
So I chose that over strategy.
SPEAKER_01 (30:22):
I think it is very strategic.
Um uh-huh.
Yeah, because the one, you know,when you sign up for it and you
get through it, the numbers arethere.
The people, the people are like,hey, yes, I love this.
This worked for me.
Let's work together.
So I think it's super strategic,and it's so much better than a
generic get this PDF withinformation you can find on
(30:46):
YouTube, yay, you know.
Um, so I commend you for that.
So that actually sounds like alot, um, a lot of fun, and it
sounds like it's actually usefulto your audience.
So I commend you for that.
Um, you know, for doing, youknow, giving a freebie that is
actually gonna help them do whatyou want them to do, right?
(31:07):
Um, so that is fantastic.
So take the advice, make sureyou go check out um Rafi's
freebie, but take note also ofhow specific and effective this
is for her audience.
So if you're listening andyou've been wondering, what
should I do as a freebie?
Do something that is actuallygoing to be helpful to them,
(31:28):
even if it's not traditional orordinary, because it works, it's
converting people.
So there you go.
That is fantastic.
Um, all right.
So usually we finish off ourepisodes with one final tip.
So if someone wants to be anartist, they're like, oh my god,
I have always wanted to show myart and have come people buy it,
(31:52):
or I've always wanted to sing,I've always wanted to do this.
Like, what is your best advicefor helping people find that
inner artist?
SPEAKER_00 (32:05):
Know who you are and radically accept whoever that
is, and then surround yourselfwith people who get you, and
those people might notnecessarily be the family that
you grew up with or the friendsthat you grew up with, not
(32:25):
because they don't love you, butbecause you can't make people
get you.
But it is your responsibility tosurround yourself with people
who do, because to be seen andto be gotten is a human
requirement, and part of takingresponsibility for that is doing
the work for you to know who youare.
SPEAKER_01 (32:47):
Yes, if not, you'll you'll just be the stories, and
everyone else is projecting ontoyou, right?
You'll be the version of them,and so you have to take control
of that story, and like yousaid, go find your people, and
and then you'll come back, andthen you'll be like that, then
you come back and they're like,Oh, that's so-and-so the artist,
(33:09):
you know, where they might nothave been able to see you
because before it was like, Oh,it's so-and-so the server, and
then you evolve, and then youbecome so-and-so the artist.
I love that.
Yeah, yes, that is fantastic.
Well, thank you so much, Rafi.
This has been such a greatepisode.
Um, I really appreciate youbeing here with us today, and we
(33:30):
will catch you guys next time onthe next episode.
Oh, you know what I didn't say?
All the links will be availabledown in the show notes.
And we will catch you guys nexttime on the next episode of
Overcome Yourself the Podcast.
SPEAKER_00 (33:42):
Bye.
Thank you for having me.
See you soon.
SPEAKER_01 (33:45):
Thank you.
Thank you guys for joining.
unknown (33:48):
Bye.
SPEAKER_01 (33:49):
Oh, oh, oh, oh.
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