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What happens when corporate burnout meets entrepreneurial spirit? In this milestone 100th episode, I'm joined by Alex Sanfilippo, founder of PodMatch, who shares his remarkable journey from aerospace executive to podcast industry innovator.

Alex reveals the exact moment he knew his corporate career had reached its limit—despite reaching the C-suite of a multi-billion dollar company. Rather than becoming bitter, he committed to excellence through his last day, believing "the way you end one season is the way you begin another." After several failed side hustles, Alex discovered his passion for podcasting and identified a critical need in the community.

We dive deep into the birth of PodMatch, which Alex describes as "a dating app but connecting podcast hosts and guests for interviews." His approach to business building contains lessons for every entrepreneur: identify real problems for people you care about, create solutions that remove friction, and express gratitude at every step.

The conversation takes an inspiring turn when Alex shares his philosophy on gratitude as an entrepreneurial superpower. "I refuse to believe I'm a self-made entrepreneur," he explains, attributing his success to community and expressing thankfulness through daily practices that keep him grounded.

For aspiring podcasters, Alex offers jaw-dropping statistics—less than 6% reach 100 episodes—along with practical advice about commitment and authenticity. "People actually love the lack of perfection involved," he reassures, explaining that human connection trumps technical perfection every time.

Whether you're considering starting a podcast, looking to appear as a guest on shows, or simply seeking motivation to persist through challenges, Alex's parting wisdom resonates: "Do what you're doing longer than you think you need to do it." This conversation is a masterclass in overcoming yourself through gratitude, persistence, and finding purpose in serving others.


Check out Podmatch and connect with Alex:

nicoletuxbury.com/podmatch


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Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:01):
And so, and welcome to the 100th episode of the
Overcome Yourself podcast.
I'm so excited to be here withyou and to be here with Alex.
I met Alex at PodFest.
I'm trying to think are youlike the first person I've met
before and then I've interviewedyou?
Oh, that might be kind of cool.

(00:21):
So I met Alex at Podfest.
I had the amazing opportunityto go to his talk and I found
out about his whole system,which is called Podmatch, and
since then I've been gettingpaid to interview guests,
amazing guests who have amazingstories, just and they're so
easy to find because of Alex andwhat he's done, and so I'm so

(00:45):
excited to welcome him to myshow.
So please, alex, introduceyourself.
Let us know a little bit aboutwho you are and who you help.

Speaker 2 (00:53):
Nicole, thank you so, so much and congratulations on
100 episodes.
Right before we recorded, Iactually looked up the numbers
because I knew this was me 100episodes.
Less than 6% of people whostart a podcast make it to 100
episodes, so it's a hugeaccomplishment.
You've just done so well here.
Also, I'm someone who listensto your podcast.
I love the overcome yourself.
We're often in our own wayright Just such good content.

(01:15):
I mean you can thank Podmatchall you want, but it's your
brilliance on picking the rightpeople that really impact your
listeners in a positive way,including myself.
So I just want to say thank youfor that and honored to be here
and for everyone listeningtoday.
My name is Alex Sanfilippo.
I run a company calledpodmatchcom and I'll very
briefly share what that is.
It's a service that connectspodcast guests and podcast hosts
for interviews.
I always say it works reallysimilar to a dating app, but

(01:36):
instead of counting people fordates, it connects them for
podcast interviews.
You can message on the platformschedule, do all that.
The whole idea is just removingthe friction involved, because
Nicole might not share this withyou, but I'll share it with you
.
Being a podcast host is a laborof love.
Nicole does this because sheloves and cares about you and
she wants to see your lifecontinue to grow.
She wants to see you overcomeyourself in many ways.
Right, it's a lot of work, andthe whole idea behind PodMatch

(01:57):
is can we simplify that processso we can just do what matters,
which is spend this timetogether behind the microphone
and ultimately help listenersimprove their lives and just do
more for themselves and anyway,so that's what I do.
I'm a hundred percentpodcasting.
I've been full-time in thespace for just over five years
now and having a blast, sothat's a little bit about me.

Speaker 1 (02:16):
Oh, that is amazing.
I want to say thank you, Ofcourse, like you know, just
thank you for everything you'veshared.
Top 6%, that's awesome, Likejust amazing, right?
That's super cool.
Tell us, you know.
Since this is Overcome Yourself, I want to hear the story of
how PodMatch was born, Because Ithink that's such an

(02:36):
interesting story.
So can you give us a little bitof your story and how you got
here?

Speaker 2 (02:41):
Yeah, definitely.
So I'm going to go back to whatI was doing before podcasting
full time.
So I was actually in theaerospace industry.
Now, before anyone thinks I wassomething fun like an astronaut
, skydiver or fighter pilot, Iwas none of those things.
I actually worked behind acomputer.
We were focused below theatmosphere on parts
manufacturing and I really lovedthat job and I did really well.
I worked my way to the C-suite.

(03:02):
It was a publicly traded,multi-billion dollar company.
It was a real honor and gift tobe there.
But I hit this point and it wasafter we went public where I
felt like I wasn't reallyfulfilled in my work anymore.
And the only thing I can reallytie that to is the fact is,
once you go public, there's alot of red tape, there's a lot
of procedures and processes.
You don't really get theopportunity to kind of work like

(03:25):
an entrepreneur in anorganization, which that term
has been coined entrepreneur andso I kind of always operate
that way.
I did a lot of entrepreneurialthings inside of an organization
, but once that change happened,I was no longer able to do that
and there was one time thatreally like I think it was the
day that made me realize it'stime to move on.
And what happened is that oneof my divisions that was running

(03:47):
saved a full 10% in our margin.
Again, we're a multi-billiondollar organization.
It was a lot, and so I reporteddirectly to the CEO.
So I walk into his office and Imaybe wanted a little bit of
praise, a pat on the back, right, it was that type of scenario.
And so I walk in, I'm like, hey, did you see the numbers in
this division?
And he goes yeah, I saw them.
And I could hear like thedistress in his voice and I was

(04:08):
like, hey, you know like wesaved the 10%?
He was like, yeah, I know, Isaw it.
I just got my hands in the air.
I'm like, well, what's wrong?
He's like man, like, reportthis stuff.
If we're going to do it first,right.
And I remember walking back tomy office, which actually wasn't

(04:29):
far from his office, but itfelt like a long walk, and that
was the first time in my careerthat I felt like a burden.
I felt like it was taking timeto do something that doesn't
actually take time, right.
And I can remember that daybeing the day I was like it's
time to move on and I decided tostart some side hustles and

(04:50):
then all.
And I do want to actuallymention that I did really well
in that job until my last day,like through my last day, I left
on really good terms, cause I'mthe type of person that
believes the way that you endone season is the way that you
begin another.
And so, for me, I didn't allowmyself to get bitter toward the
job, I didn't allow myself tostart slacking and saying, well,
I'm going to start doingsomething else anyway.
I think a big part ofovercoming ourselves is being
willing to be humble and stillgiving 110% even when we're not
fully happy.

(05:10):
And so, for me, I knew that youknow what I want to leave here,
but I'm going to do my bestuntil the last day I'm here.
I'm going to leave on thatright foot, make sure that I
start my next thing on thatright footing as well.
And so I just want to mentionthat it's like a little side
note there, but it's reallyimportant to mention.
Um, so I started a bunch oflittle side hustles and every
Nicole, everything I did failed.
Like I'm like, how am I good atbusiness If I can't start

(05:33):
building websites, if I can't dosome coaching, if I'm not going
to be any speakingopportunities, if I can't even
finish a book that I want towrite, right.
You know, like there's allthese different things.
And you know like there's allthese different things.
And finally, I guess I gotsmart.
I don't know if it really nowit looks like it was smart.
I don't know if it was at thattime, but I decided to start a
podcast because I really likedthat medium and I'd done some
podcasting in the past, justlike some stuff with my faith.

(05:55):
I follow Jesus, so like I gotinto doing some stuff with that.
It was really cool.
So I knew I liked podcasting.
I was like what, if I can dosomething where I can talk to
people who have successfullyleft a nine to five job to
become a full time entrepreneur,maybe I can actually learn how
to make this work.
And, nicole, two things happen.
One, I learned kind of thesystem for making that happen.
But two, I realized I wanted itto be in podcasting.
I fell in love with thepodcasting space and that kind

(06:20):
of brings us to current day withwhat I'm doing.
What I ultimately decided was Iwant to find something that
podcasters are struggling with.
You mentioned PodFest earlier,which is one of the largest
conferences for podcasters.
It was PodFest 2020.
I went to that conference, Ispoke there's about 2,000 people
there.
When I got off of stage, I justasked everyone who would talk
to me hey, what are youstruggling with in podcasting?
Because I learned you need tosolve problems for people you
care about.

(06:40):
That's part of being anentrepreneur.
And so I had a notebook and Iwrote down their name, their
email address and what they werestruggling with.
And I heard a lot of things thatday, but I heard 100 people say
the same thing I'm havingtrouble finding the right guests
for my show.
I'm having trouble findingguests, period.
I'm having trouble with the,the administrative process in
between.
Hey, I have a book, I want tobe on a podcast, right, there
was all these things.
I was like that's the idea,that's what I want to do and

(07:02):
that's what I went home to toaccomplish.
And ultimately, I filled upthree whiteboards.
I was a corporate guy, so I hadlike whiteboards everywhere you
know, and so I filled them allout and at the end of it, I just
wrote like a dating app, butconnecting podcasts, guests and
hosts for interviews.
I was like that's what we'regoing to build and, ultimately,
that's that's what we startedthat day.
That was March 10th 2020.
And I brought on a partner, twopartners actually one that was

(07:25):
a developer, one that was inoperations the operations person
my wife.
The business partner that isthe developer he's a longtime
friend and on June 15th 2020, welaunched the early beta of
PodMatch.
And that's kind of the wholestory of starting it to,
ultimately, what is leading usto what we've created today.

Speaker 1 (07:42):
That's such an amazing story.
Thank you for sharing that withus.
Um, there's so many lessonswrapped up in there.
Um, it's okay to evolve, it'sokay to be like you know what
there's.
This is not for me anymore andI want to do something else.
Um, but my favorite part of thatstory was there's so many,

(08:04):
right, but what I was referringto specifically at the beginning
was how you were intentionalabout finding a gap, how you
went out into your market, right, you paid, I'm sure, for your
ticket to Podfest, to be there,to be among the people, to be
among your people, and you werelike, hey, how can I help?

(08:26):
And then you, and then youanswer that question with with a
solution, right, and like thatis.
That is that is what we coachour clients to do Be like who's
your, who's your client, who doyou want to help, what do they
need, what do they need helpwith?
And then, how can you, how canyou provide the answer?
And you did exactly that.
Um, so I just want to encourageeveryone that's listening that

(08:49):
there's opportunities out there.
And it's dead on a dating appfor podcasting, because I tell
people I'm like it's kind oflike tinder, but it's for
podcast guests.
You know like you match or youpass and then and then you you
end up like doing your littlepodcast.
So you know it's it's not, it'snot weird, but it's like the

(09:10):
good part of tinder, of likebeing able to match up with
people, um yeah, and like beingable to change.
So, thank you, thank you.
Like I, I don't have enoughwords to explain to you how
amazing being on Podmatch hasbeen.
So can you tell us a little bitmore about for anyone that
wants to start their own podcastor that's looking for

(09:32):
opportunities, can you tell us alittle bit about how Podmatch
helps them do that?

Speaker 2 (09:37):
Yeah, for sure, and real quick, by the way, like
I've never used a dating app.
I've been married too long andhappily married that whole time,
which I'm thankful for.
I keep on waiting for someoneto actually meet in, like a love
connection to happen onPodmatch and if there's ever a
wedding.
I don't even need an invite,I'm just going to show up and
stand in the back.
I just want to be there.
I feel like that's like the.
That's the one thing thathasn't happened yet, so anyway.

Speaker 1 (09:59):
I want to clarify that I have used a dating app,
but it wasn't Tinder, so it'sreally funny that we use those
analogies.
Yeah, I think that's kind oflike the status or the standard
Anyway yeah so podcasting itself.

Speaker 2 (10:13):
Man, what a time to get into something like
podcasting, and that's not likethe question you have here, but
I just want to share that likeright now.
I mean, podcasting is justbecoming such an incredible
thing.
There was a I'm blanking on theperson's name, but anyone can
go to a search engine or even AIand look this up there was
somebody who is really high upin the media space and basically
said that podcasting is nowwhat he considers to be driving

(10:36):
the creator economy.
Like it's people that are inpodcasting, specifically hosts,
but also people that are beingguests.
The host having like is beingnumber one, the guest being
number two.
That's becoming like thedriving the industry of the
creator economy, like thatentire economy.
We're driving that forward.
What a time to be in podcasting.
And before I share, I'll shareon both sides of the microphone,
nicole, if that's what you'dlike me to do, and we'll, is

(10:58):
that all right, cool?
And we'll, is that all right,cool?
And we'll go do some back andforth.
I mentioned earlier that Nicolereaching a hundred episodes,
which is incredible, by the way.
Again, like, less than 6% ofpeople make it that far.
That should tell you somethingabout being a podcast host is
that not many people make it inpodcasting.
As a matter of fact, less than50% of people ever make it to
even eight episodes.
Like eight episodes.
That's two months.

(11:19):
And the thing that I think a lotof us don't realize is that
anything online takes time togain traction.
As a matter of fact, there'sthis idea that the internet
wants to get to know you alittle bit.
It wants to see that you'reserious, and consistency and
longevity are two ways that theinternet can understand.
Is this person going to belegit?
People are always like man.
My podcast has been out for amonth.
Why is it not reaching morepeople?

(11:40):
Well, search engines and AIdon't want to show that people
yet, because the data shows thatyou're probably going to quit
and it's not to be rude or mean,just it's the reality of it.
So it's like we don't want toshow a bunch of stuff, people, a
bunch of stuff that's not goingto do well long-term, and so
many podcasters are the samething.
When they reach 100 episodes iswhen things just started to

(12:04):
change for them, and so I'mencouraging you.
If you're like hey, I want to, Iwant to be a podcaster, I think
you have to make the commitment, first and foremost.
And the best way to do that and, nicole, I'd love to hear your
thoughts on this as well butI'll just share two things.
One is to is to get your whyright.
Why do you want to start it?
If you say I want to be, I wantto be, I want to be like Nicole
, you know, like I want to, Iwant to do really well in
podcasting.

(12:24):
I don't know if that's a goodenough reason.
You need your own reason, right?
Nicole has her own reason aswell.
I have my own reason.
You have to start with why.
Number two make a commitment.
Say that I'm going to stickwith this for that long, and I

(12:46):
went public with that commitmentso I wouldn't back away on it.
But those two things, I think,are so, so important.
We're getting started.
Nicole, I just love to hear, assomeone who made 200 episodes
again being extremely rarewhat's your insight for someone
saying I think I want to start apodcast.

Speaker 1 (12:57):
Focus on a goal, like you said, like set yourself.
My goal was 100 episodesbecause I was told you are not
going to find your voice untilyour 100th episode.
So the first 100 episode yougive permission.
You give yourself permission tobe bad, to say things wrong, to
show up and not look your bestbecause nobody's watching anyway

(13:19):
.

Speaker 2 (13:20):
For you.
That's not true For you.
That's not true For a lot of us.
For me, that was the case For.
And that's not true for you.
That's not true for a lot of us.
For me, that was the case foryou.
That's not been true.
You have people here.

Speaker 1 (13:27):
No, no, but um, but when you're beginning, right,
like you just tell yourself likewell, you know, cause it's not
a hundred thousand peoplewatching, like it's going to be
okay, right, but you get overthose humps, but it's yeah.
Like, focus on the hundred,focus on the number.
Like don't look at how manypeople are listening, don't look
at followers, like don't worryabout all, don't worry about
having a microphone, abouthaving like a fancy system, like

(13:50):
don't worry about all of that,get to a hundred, that's it,
that's, that's the wholeassignment.

Speaker 2 (13:55):
I think that that's really, that is really great
advice.
And here's the thing reallygreat advice.
And here's the thing Peopleactually love the I guess, the
lack of perfection involved init.
I mean, we live in a worldwhere there's so many AI options
these days and so so manythings that you can do that AI
is technically can producesomething perfect, right, like
no ums, no pauses, no sneezes,none of that right.

(14:17):
But the reality is, humansconnect with humans.
And so if you're starting apodcast, you're like, oh well, I
don't sound like Alex, but thereality is, humans connect with
humans.
And so if you're starting apodcast, you're like, oh well, I
don't sound like Alex, or Idon't sound like Nicole, or
maybe you sound better than us,right, but you're like it's
still not that standard.
There isn't really a standard.
People want to see you, theywant to know you.
Alex stutters from time to time.
I fumble over my words.
My sentences sometimes don'tmake sense.
I have things are part of it,and Nicole's raising her hand as

(14:39):
well, like preach right, likeyou too.
The thing is, though, people wholike Alex, will be okay with
that.
People who, like you, listenertoday saying I think I want to
start a podcast, they're goingto be okay with that, because
that's part of what makes youhuman.
It makes you you give yourselfpermission to not be perfect,
make the commitment, have a whythat goes beyond you, that
drives into actually serving andhelping somebody.

(15:00):
I'm telling you can make such abig difference.
The last thing I'll share onthis, real quick.
Um, you had an episode that wasreally good.
It was titled fear unlocked.
It was.
It came out.
Um, it was April 15th 2025.
And it was with Jennifer, andshe said this.
I wrote down the quote.
Actually, she said the moregratitude you give, you give to
the future that's to come, theeasier you'll step into your

(15:21):
desires, because you train yourmind to actually see it, and so,
for all of us, we can't justsay I'm going to reach 100
episodes.
You actually have to havegratitude, the fact I'm going to
reach 100 episodes.
I am so thankful for the peopleI've been able to meet.
I'm thankful for Nicole andAlex, who were able to help
encourage me through thispodcast episode.
Train your mind to see yourselfthere, because without that
again just looking at thepercentages of how many people
don't make it in podcastingyou've got to do this or you're

(15:43):
not going to, you're not goingto be able to make it.
I really want to see you makeit, because so few podcasters
actually get that far.
Podcasting is not saturatedbecause people just don't stick
with it.
But I really want to see thatchange, not so it gets saturated
, but so that your voice can getheard, because your voice is
the only one that might actuallyserve somebody.

Speaker 1 (15:59):
Yes, and to add to what I was saying, it's taken me
four years to get to thehundred episodes.
Okay.
So like, if you don't get to ahundred episodes in two years,
don't throw up your hands and belike, oh, I'm a failure.
No, like, maybe you just hadlike seasons of your podcast and
then you were on break and thenyou came back.
So that's what we'll call it.

(16:20):
But don't give up Just if youfall off the horse.
Get back on and keep going.
Like, even if it takes you alittle while you broke your leg,
you got to heal, but then getback up and keep going, right?

Speaker 2 (16:32):
That's it I love that .
You know, if you're someonewho's like, okay, how do I start
this thing?
If you you listen, I type inhow to start a podcast,
buzzsprout.
Um, that that's the guide Iused to learn and they update it
every year so it's current,that that's how, literally, I
learned how to do a podcast, soyou can go to any search engine
anywhere and just read throughthat.
They do a very good job withlike images, videos and stuff.
So if you're like on thetechnical side which I know,

(16:53):
nicole, like there's, this isnot the place to get into that
you can very easily figure outhow to do it.
And here's the thing it's notcomplicated.
Actually, nicole, when you andI started podcasting, even going
back just a few years, it was alot more complicated to
actually do it.

Speaker 1 (17:04):
It's not anymore.

Speaker 2 (17:05):
It's been made very easy because people like us, who
complained to the powers athand, saying, listen, you all
got to fix this thing, so it'sit's fairly straightforward.
So again, just how to start apodcast buzzsprout into any
search engine.
You can find the technical sideof it and get started.

Speaker 1 (17:20):
Yes, I use Buzzsprout too, and people don't believe
me when I tell them likeliterally all I do is upload the
episode.
The titles are done, the shownotes get done, the transcript
gets done, I have a blog post.
I usually don't use the blogpost, I write my own, but I have
all the assets, even socialmedia posts, and they're like
wait, wait, wait, but I thoughtit was more complicated.
I'm like I know, but that's whyyou know, come check out my

(17:43):
host, and you guys know that allthe links will be available
down, um, in the show notes.
So, uh, you mentioned gratitude.
What part, um, what part doesgratitude play in this journey
of yours, alex?
Like, can you talk to me alittle bit more about that?

Speaker 2 (18:00):
yeah, uh, for for me, um, gratitude is just such a
huge part.
I mean, like there's no reasonI should be doing what I'm doing
.
If I'm just and I'm not tryingto sell myself short I just I
was.
I came from corporate Like Ididn't.
I didn't know anything aboutsoftware, I didn't know anything
about running my own business,like the reality is, I wanted to
, but like I didn't know any ofthis stuff, and even the timing

(18:27):
in which we launched, like Ithink it's it's someone looking
out for me, right, and I'm sograteful for those things.
I refuse to let myself believethat this is an achievement of
Alex's alone, like I don'tbelieve in self-made
entrepreneurs, self-mademillionaires, self-made any of
those things.
I believe it's a community,it's a group of people, and so,
for me, the way I expressgratitude is by remembering all

(18:48):
the people around me andthanking them every chance I get
.
We only did well because thefirst person to join told
someone it was cool.
I am so thankful for thatperson saying that Because,
again, I'm posting outpodcasting for the first time
ever in 2020, when all my priorstuff was about airplanes.
The algorithm is probably likewhat is wrong with this guy?
It doesn't get shown to peopleautomatically, Like someone's

(19:12):
got to be willing to comealongside it.
So from day one, I've justremembered that gratitude is a
huge part of it.
And so, for me personally,every morning I write it down
Like I'm a, I like checklist andstuff like that.
I write it down to like expressgratitude for three things
every morning and at night, samething.
What are the three things todayI'm thankful for, I'm grateful
for and to me, just rememberingthat and very practically just
being like you know what, todayI'm thankful that I get to do
what I get to do, like I loveevery minute of what I'm doing.

(19:33):
I have some tough moments, ofcourse, but I love this.
It's so fun.
I'm grateful for that.
I'm grateful for thisinteraction that I get to have
with you today, nicole, and withyour listeners.
This is a gift to get to behere, to get to talk about this.
So to me, like, gratitude is acentral point of what I do, and
I find that actually is a greatway to overcome yourself, like
it really is, because we, whenwe get prideful, when we get

(19:55):
arrogant, and we're thankful forus, because it's us, us, us and
we, we did this right thatyou're, you're slipping into
yourself more and more.
The way you overcome yourselfis by remembering it's not only
you, it's other people, it takesa tribe, it takes a community
and for me, I can't expressenough how grateful I am for
that and that's why I love goingto like the conferences and
stuff like that and I don't goto sell anything.
I don't like set up like abooth with like sign up now,

(20:18):
like I don't do any of that,it's just straight up.
I just want to hug everyone whoI've had the opportunity to
your question.
But it's so.
It's so central to what Ibelieve into the way I run
things.

Speaker 1 (20:32):
And it's true, because everyone wanted a piece
of Alex.
I couldn't get close enough tobe like, hey, alex, let's talk
Um.
But thankfully he had set uppod match, um, so yeah.
So I know that that'sdefinitely a hundred percent how
you are in the conferences andstuff.
So I know we touched on thehosting side of PodMatch.
Do you want to give a few tipsfor my fellow authors, my fellow

(20:54):
coaches, who might beinterested in being a guest on
different podcasts?

Speaker 2 (21:00):
Absolutely, and I'm actually going to go back on
something with the host.
If you're like I think I wantto start a podcast, my advice is
first try being a guest.
Just be a guest one time.
If you're like I hate this,it's the worst.
Trust me, you don't want to bea podcast host.
If you're like I love it, youget you kind of get like the bug
, like the itch for it, then yes, by all means, get out there,
do your own show, find your ownniche, your own vertical.
But the podcast guesting side ofthings is so much fun, I mean

(21:23):
it's just great, is great.
You get to show up like today,and I get to add a lot of value
and hopefully leave a lastingimpact.
And then I get to, I get toleave and I get to help Nicole
promote it and get out to myaudience.
Some of you were like Alex,how'd you decide to start pod
match?
I can now just send them tothis episode.
Not that I'm looking to avoidconversation, but if a hundred
people are asking him one day,it's very easy for me to say
listen to the questions Nicoleasked me and they kind of get

(21:52):
the same great interaction and Ithink that that's the beauty of
podcast guesting is it givesyou the opportunity to build
this know, like and trust withpeople that you otherwise might
never get to meet, and so I findit to be very, very powerful,
and that, to me, is kind of thecentral point of it.
It's developing that know, likeand trust, and it's also
impacting lives in a reallypositive way.
If you're like, oh, I want to bea podcast guest, listen, I'm
gonna say the same thing.
Step one have a really powerfulwhy, like, what's your reason?
If you're an author, itshouldn't be just to sell your
books.
It should be to go out thereand really serve somebody well,

(22:15):
and the byproduct is they mightbuy your book.
Right, it's get out there andreally help somebody like.
I have this knowledge, I wrotethis book on it.
I want to get this out there,whether they buy the book or not
, I want to serve somebody withwhat I've learned, with what I
know.
Being able to do that, I think,is so important.
And the next thing I'll mentionis doing.
Doing the research is reallyimportant.
Like, example, today the onlypodcast I listen to today, and

(22:36):
listen to a bunch of episodes,is Nicole's podcast.
I listen to overcome yourselftoday intentionally, because I'm
like, I'm going to be there.
I want to show up in the rightway, like Nicole my that you say
is, but if she refers toherself as Nikki, I want to call
her Nikki, which most peoplename Nicole.
Like, please don't call me that.
So, anyway, if you're referringyourself as that, I want to
know that.
I want to show up, I want tohear that and I want to use the
same lingo that you use on yourshow.

(22:57):
I also want to know that, likehey, there's no hard pitch in
the show, right, there's noopportunity for me to be a and
showing up in a way that reallyserves them well.
To me, those two things havingthat why and showing up prepared
makes a huge difference as apodcast guest, because most

(23:17):
hosts have had the guest thatyou can tell they never listened
, they don't know anything aboutthe show.
They're reading your name offthe bottom corner of the screen.
Thankfully it's there andthat's it right, and we want to
make sure that we show updifferent than that, because
that shows to a listener.

Speaker 1 (23:29):
Absolutely, and talk to me about how they can use
Podmatch to find amazing hostslike me.

Speaker 2 (23:36):
Yeah, sure, yeah, whichever side of the microphone
you're on.
The idea behind Podmatch onceagain, I know I already shared
it is just to remove thefriction involved between.
It puts the right peopletogether faster and you're not
forced to have anyone on theshow.
There's a pass button.
For a reason we always say so.
It's just a matter of findingpeople quicker.
But yeah, podmatchcom forwardslash free is where I always
tell people to go.
Whether you're a podcast host,guest or aspiring guest or host

(23:57):
will give you some quick winsthat you can read in less than
five minutes and it doesn't askfor your email address or
anything like that.
And that's podmatchcom slashfree.
It's just to help you reallyget started or, if you're
already getting started, toreally take things that next
level.
So, yeah, I encourage people tocheck that out.

Speaker 1 (24:12):
Awesome.
Thank you so much, Alex.
I will make sure that I includeall the links that he mentioned
, like I said before, in theshow notes and I'll include my
affiliate link down there if youguys want to join Podmatch, if
you guys want to check it out.

Speaker 2 (24:24):
Please use that everybody.
I don't mean to cut you off,but please use that affiliate
link.
That way I can thank Nicole.
I love to thank again,gratitude being central, I can
know that she's helping.
So, yes, please, if you aregoing to check out Podmatch,
please use Nicole's affiliatelink.
Sorry to cut you off.

Speaker 1 (24:37):
No, no, not at all, but do definitely check out the
free resources that Alexmentioned, and I'll below
Awesome, all right.
So now that we know how we canget on Podmatch, you've given us
the gift.
Thank you so much for that,alex.
How can the listeners followyou on social media?

Speaker 2 (24:54):
Yeah, most of my.
Actually, that free page willhave my links and stuff like
that.
So anything you dive into,you're going to find me pretty
easily.
But I'm just Alex SanfilippoGood luck trying to spell it.
That's why I always send peopleto Podmatch instead of finding
me.
But I'm active on most socialplatforms.
If you see me posting there andyou reach out, it's me.
I don't have any virtualassistants and I don't use AI to
help me with frontlinecommunication.
I fully believe in being theone having conversations with

(25:17):
people.
It's the part of what I do thatI love.
So if you reach out, whereveryou reach out, you're going to
get me and I look forward tohaving a conversation.

Speaker 1 (25:24):
Awesome, all right, and now, before we sign off,
final tip what's that big tipthat you give your clients that
just like they're like this isthis is worth my weight in gold.

Speaker 2 (25:35):
Yeah, do what you're doing longer than you think you
need to do it.
A big part of overcomingourselves is this idea of
self-discipline, of persistence,of persevering, and that's
really what refines us as humans, that's really what makes us
stand out, is being willing todo things longer than we feel
comfortable doing them when weknow that's actually serving us.

(25:56):
So that's like.
My last tip is whether it'spodcasting, whether it's writing
a book, stick with it longerthan you think that you're
capable of right, and just keepon going, because that really
builds this internal thing thathelps you get out of your own
way.
It teaches your body tounderstand that like, hey, your
feeling is not in charge.
What we're going after, whatour head wants, that's what
we're going for.

(26:17):
And so I always just tellpeople keep on going on, press
on, don't give up, don't stop.
Greatness is always just a fewsteps away, right, and we're
always getting closer and closerto that and we might not even
realize that we might already beliving in it many times.
So just learn to enjoy theprocess as well.

Speaker 1 (26:30):
I love that.
That reminds me of what I callmaking trust deposits, when you
say you're going to do littlethings and then you do them and
then you can give yourselfcredit and you build up your
confidence.
You build up your trust inyourself and you build up
momentum.
So I love that so much.
Thank you for sharing, alex,and thank you for being here for
the 100th episode.
I was so excited.

Speaker 2 (26:51):
Congratulations again .
Seriously incredibleachievement.
I can't wait for the next 100episodes as well.

Speaker 1 (26:57):
Thanks me too, so hopefully they'll be bigger,
better and faster for the next100.
So thanks again, Alex.
This has been absolutelyamazing.
Don't forget to check out thefree gift from him and we will
catch you guys next time on thenext episode of overcome
yourself, the podcast.
Bye.

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