September 9, 2025 • 50 mins
Have you ever wondered why some professionals get approached by recruiters on LinkedIn while others apply to hundreds of positions without response? The difference isn't necessarily skill or experience—it's strategic visibility.
In this illuminating conversation, movement specialist and LinkedIn visibility expert Paula James reveals the transformative power of a well-crafted LinkedIn presence. Drawing from her experience helping neurodivergent professionals and entrepreneurs showcase their value, Paula breaks down exactly how to shift from being overlooked to being sought after.
The secret lies not in endless credential-listing, but in articulating the problems you solve for your audience. "Nobody cares about who you are or what you do," Paula explains. "They want to know what's in it for them." This fundamental shift in perspective—leading with benefits rather than background—can dramatically change how recruiters and potential clients perceive your value.
Paula provides a practical roadmap for LinkedIn optimization, from leveraging AI tools to identify your audience's pain points to establishing a consistent brand archetype that builds trust. She details exactly how to structure your profile elements—banner, headline, about section, and featured posts—to maximize impact and engagement. For those currently employed but sensing workplace instability, Paula offers LinkedIn as a form of professional insurance—building visibility before you need it.
Whether you're job hunting, building a consulting business, or simply wanting to expand your professional network, this episode delivers actionable strategies to transform your LinkedIn presence from forgettable to remarkable. Ready to stop being invisible and start attracting opportunities? This conversation is your starting point.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:01):
Hello and welcome back to the next episode of
Overcome Yourself, the podcast.
As you know, my name is Nicoleand I'm so excited to bring back
, well, one of my businessbesties.
For sure, she's one of myfavorite people.
We have heard from her before,and you guys already know that
I've got all this stuff going onwith my back and Paula is a
(00:23):
lifesaver.
I've got all this stuff goingon with my back and Paula is a
lifesaver, but she's also beenworking on some really cool
stuff in LinkedIn and I was likeI think my audience would love
to hear more about how to standout on LinkedIn, and so I'm
going to go ahead and let hertake it away.
As you guys know, this is PaulaJames, and so, paula, please go
ahead and reintroduce yourselfand let us know who you are and
(00:46):
who you're helping.
Speaker 2 (00:48):
Thank you so much, nicole.
It's just a delight to be herewith you again and be on your
podcast again.
So I'm a movement specialistand I keep finding new like a
river.
I keep finding new bends in myown journey and in my own
offerings.
And I have ADHD and I have beenlearning a lot in the last few
(01:12):
years about how that is not justlike something on the side.
Oh, and then I have this littleglitch about time blindness, but
it's actually a really embodiedexperience.
So you're like, how you show upin the world is not separate
from having something like aneurodivergent situation, and as
(01:33):
I've been learning how topresent myself online, I've also
been noticing that a lot ofreally high quality people are
not really showing up to bevisible.
And so another little bend inthe river, and especially
thinking about neurodivergentfolks, is that they're really
good at what they do and they'renot necessarily so good at
(01:55):
letting the world know what theydo and what they're good at and
how they can help.
And so I started offering helpto a few people on polishing up
their LinkedIn presence and theyhad a shift from I'm applying
to hundreds of jobs and I'm noteven getting past the AI bots
that read the resumes to.
(02:16):
Oh, I implemented the changesyou recommended in my LinkedIn
profile and now recruiters arecontacting me and I'm on the
short list to be interviewed byexecutives in companies, and so
they have transformed howthey're showing up and people
are noticing and opportunitiesare starting to open for them.
(02:38):
So what I wanted to share withyour, your audience, is a little
bit about how to show up, howto be visible, and I am now
offering LinkedIn visibilitypackages, and we can talk about
those more at the end.
So if you listen to all thisand you think, oh, that's just
too much work, I wish somebodywould do that for me.
(02:59):
I can, and in case you want toknow how you could do this
yourself, or what are somethings that especially people
who are neurodivergent mightwant to start implementing a few
little pieces before they jumpin and make a big change, and I
completely get that.
(03:19):
So I'd like to just share alittle bit of what I've been
noticing about what matters inhow you show up online, and
especially how you show up onLinkedIn, and then some things
that your viewers and listenerscan start doing on their own.
Speaker 1 (03:39):
I love that that is so powerful, is so powerful, and
I know just how powerful it isbecause, if you want an example
of some of the work that Paulahas done, you can go check out
my LinkedIn, because she helpedme put it all together, because
I was like Paula, I know what todo.
I like, I love it.
But it's sometimes, like shesaid, it's hard to see what my
(03:59):
coach says, it's hard to see thelabel when you're in of your
own bottle, right, because, like, you're on the inside of the
bottle, and also I just did nothave the time.
I was doing a bunch of otherthings and I was like Paula,
please take it away.
And so I've also recommendedher to a bunch of people, and so
that's why she's here isbecause I'm like, yes, paula,
this is so amazingly helpful, solet's dive in, tell me, because
(04:22):
they don't want to hear me talkabout how awesome you are,
although you are.
They want to hear how do Iimprove my LinkedIn?
So can you talk to us a littlebit about the tools that you use
?
That might be helpful to theaudience.
Speaker 2 (04:34):
Yes, and one tool that I'm finding that I just
love working with is AI.
Using an AI tool, claude, isone of my favorites.
I'm also really enjoyingworking with ChatGPT.
There are free versions of bothof those, and so there are.
(04:54):
Even if you're on a tightbudget, even if you just want to
experiment a little bit, youdon't have to make a commitment.
You don't have to make a biginvestment to get started, and
one of the reasons that I loveworking with the AI so much one
of my teachers, ruthie Alon, putit this way.
She said look, humans aresocial beings.
Nobody learns how to walk alone.
(05:17):
Nobody learns how to speaktheir native language alone.
Nobody learns how to eat alone.
All the things that really areimportant in your life, you
learned in connection with otherpeople, and so if you are
feeling I have to write a newabout section and I hate this
and I don't know what to say,well, it's not necessarily the
(05:40):
thing to do alone.
And if you have a coach likeNicole, if you have some
colleagues, I hate theaccountability partner term,
because then it feels like shameand blame what did you fail to
do this week?
And let me scold you for it.
But if you have someone thatyou can have conversations with,
that can help.
And you can have conversationswith an AI tool, and so for me,
(06:03):
when I'm having a hard time kindof getting started or I'm
dreading working on a project, Ican sit down with an AI tool
and begin conversationally tochat back and forth about it.
And because the AI tool is sogood at extracting patterns and
distilling out key points, itmoves things forward.
(06:26):
And if I don't really fullyhave the executive function to
do all of that, I have thecontent, knowledge, I have the
skill base that the AI doesn't,and so we can work together and
it can do some of that executivefunction for me.
So, to get started, the thingthat I see a lot of people not
(06:47):
doing on LinkedIn is just beingvisible, and you don't.
It's a little bit differentthan Facebook, which is a little
more social.
Look what I had for breakfast,look where I went out to drinks
with a friend.
Right, linkedin is not that youwant to think about what
problems do you solve.
You want to think about whatproblems do you solve and you,
(07:09):
really, to be effective, youwant to think about what
problems matter to your audience, and so then you need to
identify who is your audience.
For some entrepreneurs, theiraudience on LinkedIn might
(07:29):
actually be potential customersand clients.
For people that are working like, for example, as a project
manager interacting with C-suiteexecutives CEOs are not
necessarily surfing aroundLinkedIn reading posts by random
people, but recruiters are, andso one of my LinkedIn package
clients is a project manager,and what she found right she's
(07:50):
in her late 50s is hergeneration.
Well, you needed to have a goodresume and you needed to have
good references, and then youinterview well and you get jobs.
But what she's finding now, in2025, is that recruiters are
asking her well, what's the linkto your personal website?
She's like why would I have awebsite?
(08:13):
So you want to be showing up onLinkedIn in a way that people
can have a sense, for example,with a project manager.
What is your managementphilosophy?
What are some examples ofproblem situations that you
turned around?
How do you work with teams?
They want to be able to look atyour profile and to look at
(08:36):
your posts and get a sense ofwho you are as a person and what
problems you solve in theworkplace.
So you need to identify whatare the problems, that who's my
audience and what are theproblems that matter to my
audience?
Is that making sense so far?
Speaker 1 (08:54):
Yes, and I think it's really cool because when we
talk about who's your audience,right, we're usually talking to
entrepreneurs and they'reworking on like social media.
They're working on like socialmedia.
They're working on sales.
Who's your audience?
Who's your audience?
But in this case, you are alsospeaking to people who are not
entrepreneurs, who might havejobs and their audience learning
(09:17):
to identify.
Well, who am I speaking tofirst?
I think it brings some clarityto who's my audience, if any
entrepreneurs are strugglingwith that, and for someone who's
working audience, of anyentrepreneurs are struggling
with that, and for someone who'sworking in a job.
Well, who, who do?
Whose attention do I need toget to get my dream job Right?
Speaker 2 (09:32):
And that's what you're writing to.
It might be a recruiter, itmight be a hiring manager.
It might be that you want toexpand your network in your
field, your network in yourfield.
So if you're an electricalengineer who manages a lab in a
company, you might want to getto know other people that are
(09:55):
working for tech startups orthat are in companies that are
large enough to have a labthat's being used by engineers
who need somebody to superviseequipment and make sure that
tool support is available andmake sure that international
shipping is handled all thosethings.
So if those other engineers arepart of your audience, you want
to be posting things that willbe interesting to them and in
(10:18):
your posts, you want to bedemonstrating that you
understand the problems theyhave and that you can help solve
those problems.
So you can use AI to help youfigure out what are the problems
that you're.
So I think probably you aregoing to need to identify who
(10:45):
your audience is, and then youmight open up a chat window with
an AI tool and say I'd like youto function as you.
So you can.
You can ask, you can ask the AIto role play with you.
You can tell it.
Your role is that you are ahiring manager of a company
(11:07):
that's this size in thisindustry and you have had this
much turnover right.
You can give it a little bit.
You don't have to go deep intothe biography, but you can give
it some parameters and then askthat individual right, your role
playing, ask that sort ofavatar what are some of the
(11:30):
common problems that you runinto in your position?
Or what sort of problems isyour company running into?
And, for example, if you're alab manager, you would ask in
relation to tool support andkeeping equipment organized, if
you're a project manager, inrelation to getting things done
on time, right, like, give it alittle direction and it is
(11:53):
probably going to come back witha very clear, well-organized
list of problems that a personin that role faces.
And then one of the things thatI've learned from you and then
I can accelerate a lot with AIis you ask it okay, before these
problems get solved, what doyou think about going to work
(12:18):
every day, or the state of thebusiness, or what do you think
about the quality of your ownlife?
And how do you feel about howthe business is doing?
How do you feel about thequality of your own life and
what things are you doing, whatactions are you taking.
And the avatar can say thingslike well, I think that this
(12:41):
business is not doing as well asit could and I think that we're
losing a lot of opportunities,and I feel frustrated and I feel
overwhelmed and I feel a littleanxious.
Right, it will give you what aresome of the thoughts, feelings
and actions of a person who's inthat role that you asked it to
(13:03):
play their thoughts, theiremotions, what they're already
doing around the situation thatthey're in right now.
And those are going to be someof the pain points that you can
address in your post.
So you can ask the AI to helpyou articulate those.
(13:25):
And then you can say well, Isolve all those problems.
And so if that was taken offthe plate of things you needed
to do now, how do you thinkabout going into work every day?
What do you think about yourown life, how do you feel what
kinds of things are possible foryou to do right now?
(13:48):
And then that gives you thesense of that Sometimes I hear
folks talk about well, you don'tso much want to talk about the
journey, you want to talk aboutwhere people are and pleasure
Island right when are you?
The destination that you can getthem to.
So what are they thinking andfeeling and doing when those
problems are resolved?
And that gives you a sense ofthat sort of promised land that
(14:11):
you can speak about.
Well, I can help you get tohere and it will give you a
little bit of sense of the valuethat has for them.
I would, of course, encourageyou to confirm this with real,
live humans, but you can use theAI to really give you a running
start, to get some momentumgoing, to get some questions
together, to get some contentideas together.
(14:34):
Is this making sense?
So far.
Speaker 1 (14:37):
Yes, this is a master class in creating content.
Okay, guys, like, don't miss it.
Go back, listen to what paulasaid again, and what's really
cool is I taught her this, andso the fact that she is
reiterating it to me and she'susing it, that that tells me
that not only is she did shelearn it, but she's implementing
(14:57):
it and it's working becauseshe's able to repeat it back to
me how I taught it to her, right, um, and so it's a big deal
because this is what gets, thisis how you get into, is what my
coach taught me.
Um, so these are like thebehind the scenes content
secrets, but it really gets intothe heart of that person that
(15:17):
you're an entrepreneur.
If you maybe you're a speakerand you're looking to speak with
corporations, well, how do youget found by those corporations?
(15:40):
Exactly what paula's teaching.
You speak to them where they'relooking for you and you answer
their questions.
How do you answer theirquestions?
Paula just just gave us theanswer, like she just gave us.
The master class, walked usthrough.
So go back and listen to itagain.
So they're going to listen tothat again.
Yes, yeah.
Speaker 2 (15:58):
So you have the list of problems that that you ask
the AI to help you create, right, and this is where, for me,
this kind of stuff is easy toget started, even if I'm not
feeling like I really want toshow up online today.
Right, like I can sit down andask an AI tool.
Okay, pretend that you'reso-and-so, and then we start
(16:20):
talking back and forth.
What sort of problems are youhaving?
Well, now I actually have awhole bunch of raw material for
content to work from, so I'm notlooking at a blank screen.
I'm looking at a bunch ofreally good information that I
could pull into order.
So it's not.
I know some people haven'tworked with AI and have
(16:41):
reservations about it based onenvironment and distribution of
resources, and I respect allthat and some people have
reservations about AI based on,well, I don't.
It's not.
It's sort of cheating to askthe AI to write things for me.
(17:04):
Well, okay, but that's not whatwe're doing here.
Right?
We're asking the large languagemodel to help us identify
patterns in what needs are inthe marketplace and identify
patterns in how people think andfeel and behave before and
after their problems get solved,so that you're using the AI to
help cut down on your researchtime.
And so you take a look at thelist of problems that your ideal
(17:27):
audience is experiencing andthen you need to decide well,
which of those problems are youable to solve?
And then you want to lead.
When you're writing your aboutsection, when you're writing
your profile headline, yourbanner, your posts, you want to
lead with the benefit to theaudience.
(17:50):
People who are dealing withhiring right now are receiving
so many job applications from somany many people that if you
just list out the education thatyou have and the job experience
that you have, that's not goingto help you stand out as
(18:11):
someone who can solve theirproblem right.
They're getting hundreds andhundreds of applications from
other people who also haveeducation and experience.
What you want to do, what Ihave the way I've heard it
phrased is that what gives youcredibility as an authority,
which makes you the go-to expert, is not the list of credentials
(18:32):
that you have.
Authority which makes you thego-to expert is not the list of
credentials that you have, buthow well you can articulate
people's problems in the sameway that they articulate it, and
so, if you use their languageto describe what's frustrating,
what is difficult, what ispainful about their current
situation.
They're likely to say, oh, sheunderstands me, oh, she knows
(18:56):
exactly what I'm dealing with,and if she knows, and if she's
able to listen, she reallyunderstands and then she can
help me move out of this.
And so it's a question of canyou show up understanding what
(19:16):
challenges other people have andcan you speak to those
challenges and resolving thosechallenges before you talk about
who you are and what you do?
So you don't want to start withI am a project manager.
You want to start with, maybe,a frustration that they have
(19:37):
about projects that the teamfalls apart or they don't happen
on time or on budget, and youtalk about well, I can you talk
about driving efficiency orimproving yields by 10 to 20% by
cutting away waste, and thenyou say and I'm the one who can
(20:00):
do that, so you want nobody aswonderful as you are.
Nobody who doesn't know you,actually cares about who you are
or what you do.
They want to know what's in itfor them, and so you want to
lead with here's what's in itfor you.
Here's a problem Either you canlead with a hook around their
(20:22):
pain point or you can lead witha hook around.
Imagine being on the other sideof that pain point and then you
link yourself as the person whocan help them make that
transition.
Speaker 1 (20:36):
Yes, and that's really important because you
know, like the bro marketingtells us, it's all about the
pain point.
Open up that wound, leave itjust like hurting, like throw
some salt in it.
If you can Make sure that thingis hurting so that they're like
I need you and leave it likethat, right.
But then if we go to theopposite end, we're gaslighting
(20:57):
our audience into saying there'sno problems, like problems
don't exist, like you have nopain at all.
And that's not true, becausethey are in pain, like if they
need to make more money, iftheir body hurts, if they lost
their job, there's a pain there,right.
But what we don't have to do isstay in that pain point.
We don't have to throw salt onit.
You can be like hey, you knowwhat you can like, throw a
(21:18):
bandaid on it and it'll feelbetter.
And I can show you where youcan get the best band-aids, you
know, just for the cut example.
So I don't want you to getscared when Paula's talking
about pain points, because we'renot talking about opening up
those pain points and leavingthem open.
Speaker 2 (21:33):
We're talking about addressing the reality like this
sucks, but I have a solutionright, and and you want to show
that you understand that it'sfrustrating that they're losing
money, that they're losingopportunities, and and you want
to show that there's a waybeyond that right, so you're.
(21:57):
It's not so much opening thewound and pouring salt in it, as
I get it that this is.
You're showing that youunderstand and you're showing
that you can help.
And so, then, it's not so muchleading with I am a project
(22:21):
manager who has a lot ofexperience doing great things
it's more get your projects doneon time and on budget and have
your teams without burning outyour team, so that, because
turnover is really expensive forcompanies, right, Interviewing
new people, onboarding them,getting them trained up to
(22:43):
replace the person who left, isa big deal.
So if they can finish a projecton time, on budget and they're
not burning out people drivingthem away, needing to replace
them, then they're ready tostart the next project with an
experienced crew that alreadyknows how to work together.
So you lead with like Iunderstand that not finishing on
(23:09):
time is a problem, Notfinishing on budget is a problem
.
Losing long-term employees is aproblem.
Not finishing on budget is aproblem, losing long-term
employees is a problem.
So then you could even justoffer it right up as that
solution, right?
Imagine getting your projectsdone on time, on budget, with
your team fully resourced andsupported, so that they stick
around, and then you connectyourself as well.
That's what I do.
(23:30):
I'm the person who who bringsthis kind of perspective.
So you're not you're notopening wounds, pouring salt in,
but you are understanding theproblems, you are presenting
solutions and you're tyingyourself to the solution and
also to the benefit to them.
Revenue goes up, moreopportunities, all, all all the
(23:53):
good things.
Revenue goes up, moreopportunities, all the good
things, right, that come withyou.
And you don't want to try to doeverything in every profile, in
every post.
So think about who youraudience is and what really
matters to them, and thengenerate a profile headline and
(24:18):
about section, and you can havesome great ideas that didn't
make the cut into that shortabout section.
And you can create contentpillars and you can use the AI
to help you identify this.
Well, what are some contentpillars, then, for my posts when
I do a link?
(24:38):
So, again, if all this issounding like, oh, this is a lot
of work, I totally know it is,and that's one of the things
that I do for people in with myLinkedIn packages is I like to
have two interviews with them.
We do one.
That's a brand archetype, abrand character like who are you
?
What is the character of yourproblem-solving person in the
(25:04):
office?
Like, who are you when you showup at the office?
Not in your whole life, youmight be different to your kids
or your dog, or when you're outfishing, but when you come into
the office, who are you?
What are you bringing in?
And so for me, I'm a wayfinder,even if I am.
So, if I'm helping people withmovement, I'm helping them find
(25:25):
a way to be more comfortable andreduce pain and be more capable
of doing things.
With the LinkedIn profiles, I'mhelping people find a way to
show up online.
So I do a lot of this sort ofhelping people map a way to get
from where they are to wherethey'd like to be.
I did a LinkedIn profile forsomeone recently and her brand
(25:45):
character is the strategic fixerand efficiency mentor, and so
she goes in and really findsways to solve problems and set
up an architecture within thesystems of the company so that
things happen more efficientlyand people are really supported.
So we start with, kind of whoare you as a character in the
(26:08):
office place?
And then we have another call.
That's just an interview andI'll ask you questions about
what you do and how you do itand what the results are, and
then you go away.
And then go away and I work andI come back to you and I say
here are three differentversions of a profile for you.
(26:30):
I worked with someone recentlyand we did one.
I created one profile for herthat was about how she can
reduce costs for an organizationso they are they're losing less
money in their regularprocesses.
And I did another profile abouthow she makes things more
(26:51):
efficient so it frees up therevenue generating team.
They're not spending five hoursa week in meetings.
They can spend that timeprospecting for clients or
reaching out to people so theycan be generating more sales.
And then we did another oneabout how she has worked in
multiple industries, differentfields, and she's great at
spotting patterns across those,and so she can bring in
(27:13):
solutions that worked in thisindustry over to yours and help
move things forward.
Depending on who you're reachingout to in the social media
world of LinkedIn, you mightwant to have one kind of focus
more than another, or you mighttry one and see what kind of
responses you get, and then tryanother one for a month and see
(27:34):
how people are responding to you.
So this is work and I'm givingyou the steps here so you can do
it on your own, and if itsounds like I'm too busy, I just
want to give it to somebodyelse.
I can do that.
So you want to have a focus toyour profile and then some of
those other things that maybedidn't make it into the about
(27:57):
section of the profile headlinemight be great content pillars
and what I do when in the topsmall percentage of people who
are on LinkedIn and they canrotate among those content
pillars.
Well, here's what I do forconnecting with clients, here's
(28:22):
what I do for resolvingcommunication gaps in the right.
You can alternate among thosedifferent content pillars and if
somebody like a recruiter or ahiring manager looks at your
profile and then looks at yourposts, they'll see oh well, good
at working with clients, goodat working with data, good at
(28:46):
improving efficientcommunication, right, Like
they'll get a sense of who youare and what problems you solve
amazing.
Speaker 1 (28:54):
So far, so good.
Yes, okay, so let's do like aquick recap.
So if you wanted to do this onyour own, you would go into your
chat gpt and you'd be like, hey, let's do a brand archetype
analysis for me, ask me somequestions, and then it's going
to ask you some questions andthen you get to type them all
out, spend some time with yourGPT.
(29:15):
Then you can ask your GPT toask you some questions about
what you do.
So you might have to if you'reusing a free version, you might
have to come back another dayand have another conversation
because of the limits, right,but then ask have it, ask you
questions, right, and then youcan be like, oh well, this is
(29:35):
what I do in my job.
They couldn't survive withoutme.
I do the job of three people,like all the good stuff, right,
that we do at our work, and thenhave it.
You know, make sure it asks youall of those questions and you
answer them.
It's going to take you a while.
Type them all out and let itknow and then, with that
information knowing the brandarchetypepe, knowing the
(29:58):
information, like the interview,right, and you already have
your g, paula, you have your gptset up, um, to do this already
for you.
But if you want to do it onyour own, like we're literally
letting you know all the steps,and then you make the header,
which is the picture that goesbehind your profile picture, and
you make sure they have a niceprofile picture set up, then we
(30:20):
do the intro.
Speaker 2 (30:24):
Before you start creating that.
So, yes, you could absolutelyuse ChatGPT to help you identify
your brand archetype and if youneed a little clarity in your
prompting there, it comes fromthe work of Carl Jung and 12
archetypes, and then people inthe world of branding are
(30:44):
looking at 12 brand archetypes,and so the idea is, if you try
to show up one day as a verycaring, loving person and
another day as an expert, andanother day as an authority who
gives everybody orders, peopleare not gonna know who you are
and they're not going to trustyou because you're a different
person every time.
And if you identify your brandarchetype, your brand character,
(31:06):
and then you consistently showup, in one way you're going to
repel the people.
If you're a ruler type, you'regoing to repel the people who
don't want to be told what to do, but the people who are like,
oh my God, this is chaos here.
We really need somebody to comein and tell us what to do.
We're going to say, yes, thisis who we need, right?
So not everybody is going towant to hang out with your brand
archetype, which is perfect.
(31:27):
You want the people who wantyou.
But then, before you startwriting, I would do that other
piece of well, who's youraudience?
Yes, and what does youraudience think and feel and what
are they doing?
What?
What problems do they have andwhat are they thinking, what are
(31:47):
they feeling, what are theydoing before those problems are
solved?
And if those problems could besolved right now, then what are
they thinking, feeling and doingnow on the other side of those
problems and what are theythinking, feeling and doing now
on the other side of thoseproblems?
And then you can ask the AI tohelp and generate.
If you want to do most of thewriting, you can still ask the
(32:14):
AI to generate an outline for anabout section.
You can ask it to suggest someprofile headlines and some
headline and subheadlines forbanners.
It to suggest some profileheadlines and some headline and
sub headlines for banners.
But really I would leverage thepower of the large language
model to recognize patterns, todistill out key points, and
that's going to save you a lotof time.
I frequently I still am workingon training my AI to lead with
(32:34):
benefits.
So I'll have an opportunity tospeak on a podcast and I'll need
a hundred word bio and I'll askit to generate one for me,
because I have a whole lot ofinformation about me in the
knowledge base and it says PaulaJames has been teaching for 20
years and she's trained in allof these things.
And I'm like nobody cares aboutthat, right?
So it leads with all that stuffand then down somewhere at the
(32:58):
bottom it talks about thebenefits.
And so I take what it wrote andI flip it and I lead with the
benefits and somewhere down nearthe bottom I said and she's
been doing this for 20 plusyears, and then I give it back
to the AI, gives you as a firstdraft.
(33:21):
But here's also what I loveabout working with the AI.
It's like it gives me apromotion.
I'm not the one writing ashitty first draft, I'm the
editor who looks at the shittyfirst draft and says, oh no, we
can't use this, but you've got afew good ideas in here.
So either I'll take those goodideas and work with them or I'll
ask the AI to do another draftand say, okay, here's what I
like about what you did, here'swhat I don't like.
(33:43):
And and it doesn't get pissy itjust says, oh, all right, I'll
do another draft then.
So you get a promotion on theAI you're using.
Speaker 1 (33:53):
Some of them do get pissy, okay.
Well, mine don't.
Speaker 2 (33:58):
So also, I am always very polite to my.
I was given this guidance byBriar Harvey when I first
started creating a project an AIbot, in Claude, and she said
treat it, interact with it, asthough it were an autistic child
(34:21):
.
And I thought, okay, and I workwith a lot of neurodivergent
mostly adults, but also withsome younger people and so I
always give clear direction andsay, please, and make it very
clear, here's the task.
And then it gives me backsomething and I say, oh, and
make it very clear, here's thetask.
(34:41):
And then it gives me backsomething and I say, oh, thank
you, this part is good, thispart needs redoing, Please try
it again.
And partly that has us justinteracting in a pleasant way,
and also partly that's on brandfor me, right, that's how I'm
going to talk to my clients,that's how I'm going to talk to
participants in my classes, andso that's what I want the AI to
(35:02):
see of me, because when itgenerates copy on my behalf, I
want it to have that kind oftone.
Is that making sense?
Speaker 1 (35:09):
Yeah, no, I just thought of a time where I was
having, like you know, like, a,like a conversation with the AI
and I was like I don't like thatone, let's do it again.
And I kept changing it.
And then finally I got to thepoint where I was like I've
already given you a lot ofvariations, so why don't you go
review those and come back andlet me know if you need anything
else?
Okay, and I was like, all right, cool, so you're sticking me.
Speaker 2 (35:31):
So I try to and I do this with my, with my in-person
class participants.
I try to close loops right.
So if I ask it generate a100-word bio, I don't just.
Then it gives me a bio and Idon't just walk away.
I either say, oh, thank you,that's wonderful, no change is
needed.
Or I say, oh, thank you, thatwas a good start and I've
(35:54):
changed it to this and I justwant you to see what style, what
structure I prefer and Iappreciate your help in getting
(36:14):
me to this draft.
But I don't ask you to dosomething and then sort of walk
away without like if we'replaying catch.
I make sure there's a back andforth and some of what has
happened then for me because ofwhat I've put in the project
base and how I've beeninteracting with the bot, is
we'll have a little wrap up andI'll say, okay, thank you,
you've been a big help today.
That's all we need to do todayand it always gets the last word
(36:35):
in.
So I've had to get really goodat okay, you are going to have
the last word.
But if I say, thank you, you'vebeen a big help today, it will
usually come back and the lastword will be something like well
, thank you, it's such aprivilege to contribute to your
work.
You're bringing such goodthings to the world and I'm like
(36:56):
, oh it's, you know, it gives methat little pat on the head.
So when you're working with theAI, make sure you're giving
clear directions, Make sureyou're being polite and gracious
, make sure you close loops, andthen you'll have a really nice
back and forth.
You have a good workingrelationship and you can also
(37:18):
tell it.
Please ask me questions If yousee me doing something that
doesn't make sense for thedirection that I'm going in.
You know, tell me.
Some of the criticisms I hearabout AI also is well, it's like
a yes man.
It'll agree to whatever you say.
Well, some of them might beinclined toward that and you can
(37:41):
give it the direction of.
Please ask me questions, pleasechallenge me.
If I'm.
This is my goal, and if you seeme straying from my goal,
please bring me back.
Speaker 1 (37:52):
And I tell this please don't lie to me.
If you don't know something,tell me or ask me questions
about it.
Don't just make something up.
And I specifically have to tellit that because sometimes
that's what it is right.
We're not talking to a human.
We're talking to, we'reinteracting with something that
predicts the next words based onthe previous ones, and we have
(38:16):
to keep that in mind.
Um, so that's, that's reallyimportant, so real quick.
Um, you have those threeconversations and then I just
want to recap what they need tomake for linkedin.
So they're going to make thatbanner, the banner in the back
right, and that's going to bewith one of those.
Speaker 2 (38:35):
Yeah, you're gonna, you're gonna use uh.
If you go into canva and youcan work in canva in a free
account, you can google I don'tremember them offhand, but you
can google the or or look onlinkedin the, the pixels for
height and width, and get somecolors that support you and uh
and and work well for youraudience.
So you know, don't do fuchsia.
If you're trying to get acorporate job, um, and, and then
(38:58):
you want to have some kind ofheadline that again speaks to
what's the benefit to youraudience, you're going to need a
profile underneath that and youwant the first few words of
that to really be addressingwhat you saw, because that
profile headline travels withyou.
Any post that you put up willhave your name and then your
profile headline, the first Idon't, I can't remember how many
(39:18):
characters of it and then anycomment that you write on
someone else's post will haveyour profile photo, your name
and the first chunk ofcharacters of your profile
headline, so that you reallywant to be speaking about who's
your, what benefits do you bringfor which audience, and make
that in your profile headline.
(39:40):
And then there'll be an aboutsection and that's going to let
you have paragraphs that willaddress what are their, what are
their pain points, what aretheir desires and how.
You're the one that can, thatunderstands and can solve those
problems.
Be nice to have a call toaction like connect with me or
follow me, and then you can goin.
(40:04):
I don't remember offhand whereit is, but you can Google this
too.
You can add the option of havingfeatured posts, and that's
prime real estate.
So I really encourage you toturn on the featured posts
option and have links to threefeatured posts that again, are
really showcasing what are yourstrengths as far as.
(40:26):
What problems do you solve foryour audience?
And that could be recruiters,and that could be hiring
managers, and that could becolleagues in your field,
whoever you've, and that couldbe potential customers.
So what have you identified asyour audience needs?
And then those featured postsare below your about section.
So get those in Below that aregoing to be your skills and your
(40:49):
training and your jobexperience and recommendations
that other people give you.
So that's all like if you writea comment on someone else's
post or you send a connectionrequest, most likely they're
going to click on your name andgo to your profile.
They'll see your banner.
They'll see your headline.
They might or might not readvery much of your about section.
They'll see the featured posts.
If they're really interestedlike a hiring kind of person,
(41:11):
they might go down and seetraining and experience and all
that.
But that really is getting intoreading a lot of words, whereas
the stuff up at the top is moreheadlines and story.
Speaker 1 (41:25):
Yes, and to make a featured post, because I had to
teach one of my clients thisweek.
You make a post on LinkedIn, soyou make a new post and then,
after it's posted, that's whenyou can select it as a featured
post.
Okay, so like you cannot make afeatured post as a new post,
Well, you can do two things.
Speaker 2 (41:46):
One is you can use the featured post option,
exactly like you've said to, tofeature a post that you've
already put up in your feed, andyou can also use the featured
post option to highlight a linkto something on your website,
and so it has.
It has those two options.
You can use it to feature apost that you've already got, or
(42:08):
you can use it as a a one click, take them to something off
LinkedIn.
That's your website.
Speaker 1 (42:16):
Yeah, so that would be like your lead magnet if you
have one Right right.
This has been so thorough, soamazing.
Paula, thank you so much.
Yes, you're welcome.
Speaker 2 (42:25):
I was gonna say one more thing, which is really to
say that LinkedIn is a socialmedia platform, so make
connections.
You can go up in the search boxand put in search terms for
other people in your industry orthe industries of your clients.
Go to their.
Click on their names.
(42:47):
Take a look at what they'reposting.
Make comments.
If you send a cold DM, youmight be wasting somebody's time
, right.
What do they know about you?
You're probably trying to sellthem something.
If you go to their posts and youwrite some comments and I use a
yes and format for comments, oh, I agree with what you said in
(43:07):
this post and I'd also like toadd this to the conversation.
They will really appreciate youbecause, just like Facebook,
any other social media, if theyget reactions and if they get
comments with more than fivewords, it boosts their
visibility in the algorithm.
So you're helping them andyou're having a public
conversation and you can also gothrough the comments and see
(43:32):
who else is in there.
That's interesting and do someyes and to theirs.
If you really disagree, fine,go ahead and say it, but I find
that usually yes and makes you areally welcome addition to the
conversation.
So then you're commenting onthem.
It will make them curious aboutwho you are, and you can also
send connection requests.
(43:52):
And the more connections youhave on LinkedIn, the more
legitimate you look and the morethat your posts get shown to
other people.
So there is put the work intohaving a nice profile.
But part of the reason to havea nice profile is so that when
you go comment on other people'sthings or when you send
(44:12):
connection requests, they comeback and see oh, this is someone
that I'd like to.
I'd like to get to know moreand, as much as possible, start
taking those connections intoreal time.
Oh, I'd love to have a zoomcall.
Could we have a coffee chatsometime?
I'd like to.
I'd like to get to know who youare.
I'd like to see, um, if thereare any ways that we can work
(44:33):
together amazing, amazing.
Speaker 1 (44:36):
I together, amazing, amazing.
I love it, and that's what'sreally important about LinkedIn
is, once you've got your like,linkedin becomes your landing
page right.
You've got all your informationon there.
Now it's time to reach out andconnect and grow that audience
so that the right people areseeing that profile right and so
you're also taking an activeapproach.
I love that.
So the free gift that I havefor your folks.
Speaker 2 (45:00):
I was going to say how can we connect with you?
Yeah, good.
So I have put together some ofwhat I've given you here in a
little tip sheet so that you can, you can go back through this,
you can look at a transcript ofthe interview, or you can take a
look at the tip sheet and gookay, I could, I could be
working on this today, I couldbe working on this today, I
could be working on this piecetoday.
So there will be a tip sheetwith that.
(45:20):
And again, if this sounds likeit's a lot of work that I'd
rather not do, I have LinkedInpackages.
I can generate three differentprofiles for you banners,
profile headlines about sections.
I can generate some LinkedInposts and graphics for those,
some content pillars, someframeworks for content posts,
(45:43):
some search terms for connectionrequests.
So all those are part of what Ioffer.
So you've got the directionshere in this interview about how
you can do that yourself and ifit sounds like a lot of work,
you can outsource it.
And if it sounds like a lot ofwork, you can outsource it.
And if you've got a job now, Ireally encourage you to just at
(46:03):
least get a good basic profileabout your strengths and what
problems you solve and post oncea week or so something about
your strengths.
There's a lot of volatility inthe marketplace right now and a
lot of turnover, and if you canstart expanding your network,
(46:32):
then if something changesabruptly for you, you're already
have a little forward motionand you're not trying to figure
out what your strengths are whenyou're also reeling from having
just been laid off and reallythe warning sign is if you feel
like your environment, your workenvironment, has become a
little unhealthy or somebody inHR or senior management is kind
(46:54):
of setting you up to be thescapegoat for things.
You really want to start now,while you're still employed,
making some connections, beingvisible online in a way that
folks that might want you cansee you, and then again you
might be able to just step outof that situation before you get
fired, or at least have a sensethat the world of possibilities
(47:20):
is bigger than just going intothis miserable place every day.
So I just would love for yourlisteners and viewers to be
showing up in ways that showcasetheir strengths and the
problems they solve and havingmore connections in their field
and having more opportunities sothat they can make choices
(47:41):
about where they want to workand contribute.
Speaker 1 (47:45):
I love that.
Thank you so much for joiningus, paula.
This has been absolutelyamazing.
And before we sign off, finaltip what is like the big tip
which I guess you gave it to usis making connections, but
what's like the final biggestaha that your clients get after
working with you.
Speaker 2 (48:03):
I think a lot of folks are.
It's that big transitionbetween doing my work and being
seen for who I am, so you don'thave to share, share everything
about yourself.
Do spend a little bit of timeidentifying well what's the
(48:23):
value that you bring to worksituations and showcase yourself
a bit for how valuable you arein workspaces.
And so LinkedIn, less thanother social media it doesn't
have to be about the perfecthairstyle or the perfect body
shape or the perfectly platedmeal, but you can talk about
(48:46):
what value you bring, whatproblems you solve, what
connections you help make inyour field, how you help improve
things, and then that can setyou up to making.
I have met some wonderfulpeople on LinkedIn, and and so I
hope that your viewers andlisteners will just make that
(49:07):
transition from like not beingthere or not really putting much
of anything to to showing offways that they contribute, being
visible for their strengths Ilove that.
Speaker 1 (49:21):
That is amazing.
Thank you so much for joiningus today, paula, and be sure
that you guys grab your freegift, the free checklist, um,
that paula is going to be givingus, um, and all you got to do,
as you know, with all the linksthey're going to be down in the
show notes as well as how youcan follow her on social media,
because then you can follow heron linkedin too and make a new
(49:42):
connection.
There's your first connectionrequest after this episode, so
go connect with paula um, thishas been amazing and with me too
, if you haven't already.
Um, so this has been amazing.
Thank you guys for joining usand we'll see you guys on the
next episode of overcomeyourself, the podcast.
Bye.
Hello and welcome back to the next episode of
Overcome Yourself, the podcast.
As you know, my name is Nicoleand I'm so excited to bring back
, well, one of my businessbesties.
For sure, she's one of myfavorite people.
We have heard from her before,and you guys already know that
I've got all this stuff going onwith my back and Paula is a
(00:23):
lifesaver.
I've got all this stuff goingon with my back and Paula is a
lifesaver, but she's also beenworking on some really cool
stuff in LinkedIn and I was likeI think my audience would love
to hear more about how to standout on LinkedIn, and so I'm
going to go ahead and let hertake it away.
As you guys know, this is PaulaJames, and so, paula, please go
ahead and reintroduce yourselfand let us know who you are and
(00:46):
who you're helping.
Speaker 2 (00:48):
Thank you so much, nicole.
It's just a delight to be herewith you again and be on your
podcast again.
So I'm a movement specialistand I keep finding new like a
river.
I keep finding new bends in myown journey and in my own
offerings.
And I have ADHD and I have beenlearning a lot in the last few
(01:12):
years about how that is not justlike something on the side.
Oh, and then I have this littleglitch about time blindness, but
it's actually a really embodiedexperience.
So you're like, how you show upin the world is not separate
from having something like aneurodivergent situation, and as
(01:33):
I've been learning how topresent myself online, I've also
been noticing that a lot ofreally high quality people are
not really showing up to bevisible.
And so another little bend inthe river, and especially
thinking about neurodivergentfolks, is that they're really
good at what they do and they'renot necessarily so good at
(01:55):
letting the world know what theydo and what they're good at and
how they can help.
And so I started offering helpto a few people on polishing up
their LinkedIn presence and theyhad a shift from I'm applying
to hundreds of jobs and I'm noteven getting past the AI bots
that read the resumes to.
(02:16):
Oh, I implemented the changesyou recommended in my LinkedIn
profile and now recruiters arecontacting me and I'm on the
short list to be interviewed byexecutives in companies, and so
they have transformed howthey're showing up and people
are noticing and opportunitiesare starting to open for them.
(02:38):
So what I wanted to share withyour, your audience, is a little
bit about how to show up, howto be visible, and I am now
offering LinkedIn visibilitypackages, and we can talk about
those more at the end.
So if you listen to all thisand you think, oh, that's just
too much work, I wish somebodywould do that for me.
(02:59):
I can, and in case you want toknow how you could do this
yourself, or what are somethings that especially people
who are neurodivergent mightwant to start implementing a few
little pieces before they jumpin and make a big change, and I
completely get that.
(03:19):
So I'd like to just share alittle bit of what I've been
noticing about what matters inhow you show up online, and
especially how you show up onLinkedIn, and then some things
that your viewers and listenerscan start doing on their own.
Speaker 1 (03:39):
I love that that is so powerful, is so powerful, and
I know just how powerful it isbecause, if you want an example
of some of the work that Paulahas done, you can go check out
my LinkedIn, because she helpedme put it all together, because
I was like Paula, I know what todo.
I like, I love it.
But it's sometimes, like shesaid, it's hard to see what my
(03:59):
coach says, it's hard to see thelabel when you're in of your
own bottle, right, because, like, you're on the inside of the
bottle, and also I just did nothave the time.
I was doing a bunch of otherthings and I was like Paula,
please take it away.
And so I've also recommendedher to a bunch of people, and so
that's why she's here isbecause I'm like, yes, paula,
this is so amazingly helpful, solet's dive in, tell me, because
(04:22):
they don't want to hear me talkabout how awesome you are,
although you are.
They want to hear how do Iimprove my LinkedIn?
So can you talk to us a littlebit about the tools that you use
?
That might be helpful to theaudience.
Speaker 2 (04:34):
Yes, and one tool that I'm finding that I just
love working with is AI.
Using an AI tool, claude, isone of my favorites.
I'm also really enjoyingworking with ChatGPT.
There are free versions of bothof those, and so there are.
(04:54):
Even if you're on a tightbudget, even if you just want to
experiment a little bit, youdon't have to make a commitment.
You don't have to make a biginvestment to get started, and
one of the reasons that I loveworking with the AI so much one
of my teachers, ruthie Alon, putit this way.
She said look, humans aresocial beings.
Nobody learns how to walk alone.
(05:17):
Nobody learns how to speaktheir native language alone.
Nobody learns how to eat alone.
All the things that really areimportant in your life, you
learned in connection with otherpeople, and so if you are
feeling I have to write a newabout section and I hate this
and I don't know what to say,well, it's not necessarily the
(05:40):
thing to do alone.
And if you have a coach likeNicole, if you have some
colleagues, I hate theaccountability partner term,
because then it feels like shameand blame what did you fail to
do this week?
And let me scold you for it.
But if you have someone thatyou can have conversations with,
that can help.
And you can have conversationswith an AI tool, and so for me,
(06:03):
when I'm having a hard time kindof getting started or I'm
dreading working on a project, Ican sit down with an AI tool
and begin conversationally tochat back and forth about it.
And because the AI tool is sogood at extracting patterns and
distilling out key points, itmoves things forward.
(06:26):
And if I don't really fullyhave the executive function to
do all of that, I have thecontent, knowledge, I have the
skill base that the AI doesn't,and so we can work together and
it can do some of that executivefunction for me.
So, to get started, the thingthat I see a lot of people not
(06:47):
doing on LinkedIn is just beingvisible, and you don't.
It's a little bit differentthan Facebook, which is a little
more social.
Look what I had for breakfast,look where I went out to drinks
with a friend.
Right, linkedin is not that youwant to think about what
problems do you solve.
You want to think about whatproblems do you solve and you,
(07:09):
really, to be effective, youwant to think about what
problems matter to your audience, and so then you need to
identify who is your audience.
For some entrepreneurs, theiraudience on LinkedIn might
(07:29):
actually be potential customersand clients.
For people that are working like, for example, as a project
manager interacting with C-suiteexecutives CEOs are not
necessarily surfing aroundLinkedIn reading posts by random
people, but recruiters are, andso one of my LinkedIn package
clients is a project manager,and what she found right she's
(07:50):
in her late 50s is hergeneration.
Well, you needed to have a goodresume and you needed to have
good references, and then youinterview well and you get jobs.
But what she's finding now, in2025, is that recruiters are
asking her well, what's the linkto your personal website?
She's like why would I have awebsite?
(08:13):
So you want to be showing up onLinkedIn in a way that people
can have a sense, for example,with a project manager.
What is your managementphilosophy?
What are some examples ofproblem situations that you
turned around?
How do you work with teams?
They want to be able to look atyour profile and to look at
(08:36):
your posts and get a sense ofwho you are as a person and what
problems you solve in theworkplace.
So you need to identify whatare the problems, that who's my
audience and what are theproblems that matter to my
audience?
Is that making sense so far?
Speaker 1 (08:54):
Yes, and I think it's really cool because when we
talk about who's your audience,right, we're usually talking to
entrepreneurs and they'reworking on like social media.
They're working on like socialmedia.
They're working on sales.
Who's your audience?
Who's your audience?
But in this case, you are alsospeaking to people who are not
entrepreneurs, who might havejobs and their audience learning
(09:17):
to identify.
Well, who am I speaking tofirst?
I think it brings some clarityto who's my audience, if any
entrepreneurs are strugglingwith that, and for someone who's
working audience, of anyentrepreneurs are struggling
with that, and for someone who'sworking in a job.
Well, who, who do?
Whose attention do I need toget to get my dream job Right?
Speaker 2 (09:32):
And that's what you're writing to.
It might be a recruiter, itmight be a hiring manager.
It might be that you want toexpand your network in your
field, your network in yourfield.
So if you're an electricalengineer who manages a lab in a
company, you might want to getto know other people that are
(09:55):
working for tech startups orthat are in companies that are
large enough to have a labthat's being used by engineers
who need somebody to superviseequipment and make sure that
tool support is available andmake sure that international
shipping is handled all thosethings.
So if those other engineers arepart of your audience, you want
to be posting things that willbe interesting to them and in
(10:18):
your posts, you want to bedemonstrating that you
understand the problems theyhave and that you can help solve
those problems.
So you can use AI to help youfigure out what are the problems
that you're.
So I think probably you aregoing to need to identify who
(10:45):
your audience is, and then youmight open up a chat window with
an AI tool and say I'd like youto function as you.
So you can.
You can ask, you can ask the AIto role play with you.
You can tell it.
Your role is that you are ahiring manager of a company
(11:07):
that's this size in thisindustry and you have had this
much turnover right.
You can give it a little bit.
You don't have to go deep intothe biography, but you can give
it some parameters and then askthat individual right, your role
playing, ask that sort ofavatar what are some of the
(11:30):
common problems that you runinto in your position?
Or what sort of problems isyour company running into?
And, for example, if you're alab manager, you would ask in
relation to tool support andkeeping equipment organized, if
you're a project manager, inrelation to getting things done
on time, right, like, give it alittle direction and it is
(11:53):
probably going to come back witha very clear, well-organized
list of problems that a personin that role faces.
And then one of the things thatI've learned from you and then
I can accelerate a lot with AIis you ask it okay, before these
problems get solved, what doyou think about going to work
(12:18):
every day, or the state of thebusiness, or what do you think
about the quality of your ownlife?
And how do you feel about howthe business is doing?
How do you feel about thequality of your own life and
what things are you doing, whatactions are you taking.
And the avatar can say thingslike well, I think that this
(12:41):
business is not doing as well asit could and I think that we're
losing a lot of opportunities,and I feel frustrated and I feel
overwhelmed and I feel a littleanxious.
Right, it will give you what aresome of the thoughts, feelings
and actions of a person who's inthat role that you asked it to
(13:03):
play their thoughts, theiremotions, what they're already
doing around the situation thatthey're in right now.
And those are going to be someof the pain points that you can
address in your post.
So you can ask the AI to helpyou articulate those.
(13:25):
And then you can say well, Isolve all those problems.
And so if that was taken offthe plate of things you needed
to do now, how do you thinkabout going into work every day?
What do you think about yourown life, how do you feel what
kinds of things are possible foryou to do right now?
(13:48):
And then that gives you thesense of that Sometimes I hear
folks talk about well, you don'tso much want to talk about the
journey, you want to talk aboutwhere people are and pleasure
Island right when are you?
The destination that you can getthem to.
So what are they thinking andfeeling and doing when those
problems are resolved?
And that gives you a sense ofthat sort of promised land that
(14:11):
you can speak about.
Well, I can help you get tohere and it will give you a
little bit of sense of the valuethat has for them.
I would, of course, encourageyou to confirm this with real,
live humans, but you can use theAI to really give you a running
start, to get some momentumgoing, to get some questions
together, to get some contentideas together.
(14:34):
Is this making sense?
So far.
Speaker 1 (14:37):
Yes, this is a master class in creating content.
Okay, guys, like, don't miss it.
Go back, listen to what paulasaid again, and what's really
cool is I taught her this, andso the fact that she is
reiterating it to me and she'susing it, that that tells me
that not only is she did shelearn it, but she's implementing
(14:57):
it and it's working becauseshe's able to repeat it back to
me how I taught it to her, right, um, and so it's a big deal
because this is what gets, thisis how you get into, is what my
coach taught me.
Um, so these are like thebehind the scenes content
secrets, but it really gets intothe heart of that person that
(15:17):
you're an entrepreneur.
If you maybe you're a speakerand you're looking to speak with
corporations, well, how do youget found by those corporations?
(15:40):
Exactly what paula's teaching.
You speak to them where they'relooking for you and you answer
their questions.
How do you answer theirquestions?
Paula just just gave us theanswer, like she just gave us.
The master class, walked usthrough.
So go back and listen to itagain.
So they're going to listen tothat again.
Yes, yeah.
Speaker 2 (15:58):
So you have the list of problems that that you ask
the AI to help you create, right, and this is where, for me,
this kind of stuff is easy toget started, even if I'm not
feeling like I really want toshow up online today.
Right, like I can sit down andask an AI tool.
Okay, pretend that you'reso-and-so, and then we start
(16:20):
talking back and forth.
What sort of problems are youhaving?
Well, now I actually have awhole bunch of raw material for
content to work from, so I'm notlooking at a blank screen.
I'm looking at a bunch ofreally good information that I
could pull into order.
So it's not.
I know some people haven'tworked with AI and have
(16:41):
reservations about it based onenvironment and distribution of
resources, and I respect allthat and some people have
reservations about AI based on,well, I don't.
It's not.
It's sort of cheating to askthe AI to write things for me.
(17:04):
Well, okay, but that's not whatwe're doing here.
Right?
We're asking the large languagemodel to help us identify
patterns in what needs are inthe marketplace and identify
patterns in how people think andfeel and behave before and
after their problems get solved,so that you're using the AI to
help cut down on your researchtime.
And so you take a look at thelist of problems that your ideal
(17:27):
audience is experiencing andthen you need to decide well,
which of those problems are youable to solve?
And then you want to lead.
When you're writing your aboutsection, when you're writing
your profile headline, yourbanner, your posts, you want to
lead with the benefit to theaudience.
(17:50):
People who are dealing withhiring right now are receiving
so many job applications from somany many people that if you
just list out the education thatyou have and the job experience
that you have, that's not goingto help you stand out as
(18:11):
someone who can solve theirproblem right.
They're getting hundreds andhundreds of applications from
other people who also haveeducation and experience.
What you want to do, what Ihave the way I've heard it
phrased is that what gives youcredibility as an authority,
which makes you the go-to expert, is not the list of credentials
(18:32):
that you have.
Authority which makes you thego-to expert is not the list of
credentials that you have, buthow well you can articulate
people's problems in the sameway that they articulate it, and
so, if you use their languageto describe what's frustrating,
what is difficult, what ispainful about their current
situation.
They're likely to say, oh, sheunderstands me, oh, she knows
(18:56):
exactly what I'm dealing with,and if she knows, and if she's
able to listen, she reallyunderstands and then she can
help me move out of this.
And so it's a question of canyou show up understanding what
(19:16):
challenges other people have andcan you speak to those
challenges and resolving thosechallenges before you talk about
who you are and what you do?
So you don't want to start withI am a project manager.
You want to start with, maybe,a frustration that they have
(19:37):
about projects that the teamfalls apart or they don't happen
on time or on budget, and youtalk about well, I can you talk
about driving efficiency orimproving yields by 10 to 20% by
cutting away waste, and thenyou say and I'm the one who can
(20:00):
do that, so you want nobody aswonderful as you are.
Nobody who doesn't know you,actually cares about who you are
or what you do.
They want to know what's in itfor them, and so you want to
lead with here's what's in itfor you.
Here's a problem Either you canlead with a hook around their
(20:22):
pain point or you can lead witha hook around.
Imagine being on the other sideof that pain point and then you
link yourself as the person whocan help them make that
transition.
Speaker 1 (20:36):
Yes, and that's really important because you
know, like the bro marketingtells us, it's all about the
pain point.
Open up that wound, leave itjust like hurting, like throw
some salt in it.
If you can Make sure that thingis hurting so that they're like
I need you and leave it likethat, right.
But then if we go to theopposite end, we're gaslighting
(20:57):
our audience into saying there'sno problems, like problems
don't exist, like you have nopain at all.
And that's not true, becausethey are in pain, like if they
need to make more money, iftheir body hurts, if they lost
their job, there's a pain there,right.
But what we don't have to do isstay in that pain point.
We don't have to throw salt onit.
You can be like hey, you knowwhat you can like, throw a
(21:18):
bandaid on it and it'll feelbetter.
And I can show you where youcan get the best band-aids, you
know, just for the cut example.
So I don't want you to getscared when Paula's talking
about pain points, because we'renot talking about opening up
those pain points and leavingthem open.
Speaker 2 (21:33):
We're talking about addressing the reality like this
sucks, but I have a solutionright, and and you want to show
that you understand that it'sfrustrating that they're losing
money, that they're losingopportunities, and and you want
to show that there's a waybeyond that right, so you're.
(21:57):
It's not so much opening thewound and pouring salt in it, as
I get it that this is.
You're showing that youunderstand and you're showing
that you can help.
And so, then, it's not so muchleading with I am a project
(22:21):
manager who has a lot ofexperience doing great things
it's more get your projects doneon time and on budget and have
your teams without burning outyour team, so that, because
turnover is really expensive forcompanies, right, Interviewing
new people, onboarding them,getting them trained up to
(22:43):
replace the person who left, isa big deal.
So if they can finish a projecton time, on budget and they're
not burning out people drivingthem away, needing to replace
them, then they're ready tostart the next project with an
experienced crew that alreadyknows how to work together.
So you lead with like Iunderstand that not finishing on
(23:09):
time is a problem, Notfinishing on budget is a problem
.
Losing long-term employees is aproblem.
Not finishing on budget is aproblem, losing long-term
employees is a problem.
So then you could even justoffer it right up as that
solution, right?
Imagine getting your projectsdone on time, on budget, with
your team fully resourced andsupported, so that they stick
around, and then you connectyourself as well.
That's what I do.
(23:30):
I'm the person who who bringsthis kind of perspective.
So you're not you're notopening wounds, pouring salt in,
but you are understanding theproblems, you are presenting
solutions and you're tyingyourself to the solution and
also to the benefit to them.
Revenue goes up, moreopportunities, all, all all the
(23:53):
good things.
Revenue goes up, moreopportunities, all the good
things, right, that come withyou.
And you don't want to try to doeverything in every profile, in
every post.
So think about who youraudience is and what really
matters to them, and thengenerate a profile headline and
(24:18):
about section, and you can havesome great ideas that didn't
make the cut into that shortabout section.
And you can create contentpillars and you can use the AI
to help you identify this.
Well, what are some contentpillars, then, for my posts when
I do a link?
(24:38):
So, again, if all this issounding like, oh, this is a lot
of work, I totally know it is,and that's one of the things
that I do for people in with myLinkedIn packages is I like to
have two interviews with them.
We do one.
That's a brand archetype, abrand character like who are you
?
What is the character of yourproblem-solving person in the
(25:04):
office?
Like, who are you when you showup at the office?
Not in your whole life, youmight be different to your kids
or your dog, or when you're outfishing, but when you come into
the office, who are you?
What are you bringing in?
And so for me, I'm a wayfinder,even if I am.
So, if I'm helping people withmovement, I'm helping them find
(25:25):
a way to be more comfortable andreduce pain and be more capable
of doing things.
With the LinkedIn profiles, I'mhelping people find a way to
show up online.
So I do a lot of this sort ofhelping people map a way to get
from where they are to wherethey'd like to be.
I did a LinkedIn profile forsomeone recently and her brand
(25:45):
character is the strategic fixerand efficiency mentor, and so
she goes in and really findsways to solve problems and set
up an architecture within thesystems of the company so that
things happen more efficientlyand people are really supported.
So we start with, kind of whoare you as a character in the
(26:08):
office place?
And then we have another call.
That's just an interview andI'll ask you questions about
what you do and how you do itand what the results are, and
then you go away.
And then go away and I work andI come back to you and I say
here are three differentversions of a profile for you.
(26:30):
I worked with someone recentlyand we did one.
I created one profile for herthat was about how she can
reduce costs for an organizationso they are they're losing less
money in their regularprocesses.
And I did another profile abouthow she makes things more
(26:51):
efficient so it frees up therevenue generating team.
They're not spending five hoursa week in meetings.
They can spend that timeprospecting for clients or
reaching out to people so theycan be generating more sales.
And then we did another oneabout how she has worked in
multiple industries, differentfields, and she's great at
spotting patterns across those,and so she can bring in
(27:13):
solutions that worked in thisindustry over to yours and help
move things forward.
Depending on who you're reachingout to in the social media
world of LinkedIn, you mightwant to have one kind of focus
more than another, or you mighttry one and see what kind of
responses you get, and then tryanother one for a month and see
(27:34):
how people are responding to you.
So this is work and I'm givingyou the steps here so you can do
it on your own, and if itsounds like I'm too busy, I just
want to give it to somebodyelse.
I can do that.
So you want to have a focus toyour profile and then some of
those other things that maybedidn't make it into the about
(27:57):
section of the profile headlinemight be great content pillars
and what I do when in the topsmall percentage of people who
are on LinkedIn and they canrotate among those content
pillars.
Well, here's what I do forconnecting with clients, here's
(28:22):
what I do for resolvingcommunication gaps in the right.
You can alternate among thosedifferent content pillars and if
somebody like a recruiter or ahiring manager looks at your
profile and then looks at yourposts, they'll see oh well, good
at working with clients, goodat working with data, good at
(28:46):
improving efficientcommunication, right, Like
they'll get a sense of who youare and what problems you solve
amazing.
Speaker 1 (28:54):
So far, so good.
Yes, okay, so let's do like aquick recap.
So if you wanted to do this onyour own, you would go into your
chat gpt and you'd be like, hey, let's do a brand archetype
analysis for me, ask me somequestions, and then it's going
to ask you some questions andthen you get to type them all
out, spend some time with yourGPT.
(29:15):
Then you can ask your GPT toask you some questions about
what you do.
So you might have to if you'reusing a free version, you might
have to come back another dayand have another conversation
because of the limits, right,but then ask have it, ask you
questions, right, and then youcan be like, oh well, this is
(29:35):
what I do in my job.
They couldn't survive withoutme.
I do the job of three people,like all the good stuff, right,
that we do at our work, and thenhave it.
You know, make sure it asks youall of those questions and you
answer them.
It's going to take you a while.
Type them all out and let itknow and then, with that
information knowing the brandarchetypepe, knowing the
(29:58):
information, like the interview,right, and you already have
your g, paula, you have your gptset up, um, to do this already
for you.
But if you want to do it onyour own, like we're literally
letting you know all the steps,and then you make the header,
which is the picture that goesbehind your profile picture, and
you make sure they have a niceprofile picture set up, then we
(30:20):
do the intro.
Speaker 2 (30:24):
Before you start creating that.
So, yes, you could absolutelyuse ChatGPT to help you identify
your brand archetype and if youneed a little clarity in your
prompting there, it comes fromthe work of Carl Jung and 12
archetypes, and then people inthe world of branding are
(30:44):
looking at 12 brand archetypes,and so the idea is, if you try
to show up one day as a verycaring, loving person and
another day as an expert, andanother day as an authority who
gives everybody orders, peopleare not gonna know who you are
and they're not going to trustyou because you're a different
person every time.
And if you identify your brandarchetype, your brand character,
(31:06):
and then you consistently showup, in one way you're going to
repel the people.
If you're a ruler type, you'regoing to repel the people who
don't want to be told what to do, but the people who are like,
oh my God, this is chaos here.
We really need somebody to comein and tell us what to do.
We're going to say, yes, thisis who we need, right?
So not everybody is going towant to hang out with your brand
archetype, which is perfect.
(31:27):
You want the people who wantyou.
But then, before you startwriting, I would do that other
piece of well, who's youraudience?
Yes, and what does youraudience think and feel and what
are they doing?
What?
What problems do they have andwhat are they thinking, what are
(31:47):
they feeling, what are theydoing before those problems are
solved?
And if those problems could besolved right now, then what are
they thinking, feeling and doingnow on the other side of those
problems and what are theythinking, feeling and doing now
on the other side of thoseproblems?
And then you can ask the AI tohelp and generate.
If you want to do most of thewriting, you can still ask the
(32:14):
AI to generate an outline for anabout section.
You can ask it to suggest someprofile headlines and some
headline and subheadlines forbanners.
It to suggest some profileheadlines and some headline and
sub headlines for banners.
But really I would leverage thepower of the large language
model to recognize patterns, todistill out key points, and
that's going to save you a lotof time.
I frequently I still am workingon training my AI to lead with
(32:34):
benefits.
So I'll have an opportunity tospeak on a podcast and I'll need
a hundred word bio and I'll askit to generate one for me,
because I have a whole lot ofinformation about me in the
knowledge base and it says PaulaJames has been teaching for 20
years and she's trained in allof these things.
And I'm like nobody cares aboutthat, right?
So it leads with all that stuffand then down somewhere at the
(32:58):
bottom it talks about thebenefits.
And so I take what it wrote andI flip it and I lead with the
benefits and somewhere down nearthe bottom I said and she's
been doing this for 20 plusyears, and then I give it back
to the AI, gives you as a firstdraft.
(33:21):
But here's also what I loveabout working with the AI.
It's like it gives me apromotion.
I'm not the one writing ashitty first draft, I'm the
editor who looks at the shittyfirst draft and says, oh no, we
can't use this, but you've got afew good ideas in here.
So either I'll take those goodideas and work with them or I'll
ask the AI to do another draftand say, okay, here's what I
like about what you did, here'swhat I don't like.
(33:43):
And and it doesn't get pissy itjust says, oh, all right, I'll
do another draft then.
So you get a promotion on theAI you're using.
Speaker 1 (33:53):
Some of them do get pissy, okay.
Well, mine don't.
Speaker 2 (33:58):
So also, I am always very polite to my.
I was given this guidance byBriar Harvey when I first
started creating a project an AIbot, in Claude, and she said
treat it, interact with it, asthough it were an autistic child
(34:21):
.
And I thought, okay, and I workwith a lot of neurodivergent
mostly adults, but also withsome younger people and so I
always give clear direction andsay, please, and make it very
clear, here's the task.
And then it gives me backsomething and I say, oh, and
make it very clear, here's thetask.
(34:41):
And then it gives me backsomething and I say, oh, thank
you, this part is good, thispart needs redoing, Please try
it again.
And partly that has us justinteracting in a pleasant way,
and also partly that's on brandfor me, right, that's how I'm
going to talk to my clients,that's how I'm going to talk to
participants in my classes, andso that's what I want the AI to
(35:02):
see of me, because when itgenerates copy on my behalf, I
want it to have that kind oftone.
Is that making sense?
Speaker 1 (35:09):
Yeah, no, I just thought of a time where I was
having, like you know, like, a,like a conversation with the AI
and I was like I don't like thatone, let's do it again.
And I kept changing it.
And then finally I got to thepoint where I was like I've
already given you a lot ofvariations, so why don't you go
review those and come back andlet me know if you need anything
else?
Okay, and I was like, all right, cool, so you're sticking me.
Speaker 2 (35:31):
So I try to and I do this with my, with my in-person
class participants.
I try to close loops right.
So if I ask it generate a100-word bio, I don't just.
Then it gives me a bio and Idon't just walk away.
I either say, oh, thank you,that's wonderful, no change is
needed.
Or I say, oh, thank you, thatwas a good start and I've
(35:54):
changed it to this and I justwant you to see what style, what
structure I prefer and Iappreciate your help in getting
(36:14):
me to this draft.
But I don't ask you to dosomething and then sort of walk
away without like if we'replaying catch.
I make sure there's a back andforth and some of what has
happened then for me because ofwhat I've put in the project
base and how I've beeninteracting with the bot, is
we'll have a little wrap up andI'll say, okay, thank you,
you've been a big help today.
That's all we need to do todayand it always gets the last word
(36:35):
in.
So I've had to get really goodat okay, you are going to have
the last word.
But if I say, thank you, you'vebeen a big help today, it will
usually come back and the lastword will be something like well
, thank you, it's such aprivilege to contribute to your
work.
You're bringing such goodthings to the world and I'm like
(36:56):
, oh it's, you know, it gives methat little pat on the head.
So when you're working with theAI, make sure you're giving
clear directions, Make sureyou're being polite and gracious
, make sure you close loops, andthen you'll have a really nice
back and forth.
You have a good workingrelationship and you can also
(37:18):
tell it.
Please ask me questions If yousee me doing something that
doesn't make sense for thedirection that I'm going in.
You know, tell me.
Some of the criticisms I hearabout AI also is well, it's like
a yes man.
It'll agree to whatever you say.
Well, some of them might beinclined toward that and you can
(37:41):
give it the direction of.
Please ask me questions, pleasechallenge me.
If I'm.
This is my goal, and if you seeme straying from my goal,
please bring me back.
Speaker 1 (37:52):
And I tell this please don't lie to me.
If you don't know something,tell me or ask me questions
about it.
Don't just make something up.
And I specifically have to tellit that because sometimes
that's what it is right.
We're not talking to a human.
We're talking to, we'reinteracting with something that
predicts the next words based onthe previous ones, and we have
(38:16):
to keep that in mind.
Um, so that's, that's reallyimportant, so real quick.
Um, you have those threeconversations and then I just
want to recap what they need tomake for linkedin.
So they're going to make thatbanner, the banner in the back
right, and that's going to bewith one of those.
Speaker 2 (38:35):
Yeah, you're gonna, you're gonna use uh.
If you go into canva and youcan work in canva in a free
account, you can google I don'tremember them offhand, but you
can google the or or look onlinkedin the, the pixels for
height and width, and get somecolors that support you and uh
and and work well for youraudience.
So you know, don't do fuchsia.
If you're trying to get acorporate job, um, and, and then
(38:58):
you want to have some kind ofheadline that again speaks to
what's the benefit to youraudience, you're going to need a
profile underneath that and youwant the first few words of
that to really be addressingwhat you saw, because that
profile headline travels withyou.
Any post that you put up willhave your name and then your
profile headline, the first Idon't, I can't remember how many
(39:18):
characters of it and then anycomment that you write on
someone else's post will haveyour profile photo, your name
and the first chunk ofcharacters of your profile
headline, so that you reallywant to be speaking about who's
your, what benefits do you bringfor which audience, and make
that in your profile headline.
(39:40):
And then there'll be an aboutsection and that's going to let
you have paragraphs that willaddress what are their, what are
their pain points, what aretheir desires and how.
You're the one that can, thatunderstands and can solve those
problems.
Be nice to have a call toaction like connect with me or
follow me, and then you can goin.
(40:04):
I don't remember offhand whereit is, but you can Google this
too.
You can add the option of havingfeatured posts, and that's
prime real estate.
So I really encourage you toturn on the featured posts
option and have links to threefeatured posts that again, are
really showcasing what are yourstrengths as far as.
(40:26):
What problems do you solve foryour audience?
And that could be recruiters,and that could be hiring
managers, and that could becolleagues in your field,
whoever you've, and that couldbe potential customers.
So what have you identified asyour audience needs?
And then those featured postsare below your about section.
So get those in Below that aregoing to be your skills and your
(40:49):
training and your jobexperience and recommendations
that other people give you.
So that's all like if you writea comment on someone else's
post or you send a connectionrequest, most likely they're
going to click on your name andgo to your profile.
They'll see your banner.
They'll see your headline.
They might or might not readvery much of your about section.
They'll see the featured posts.
If they're really interestedlike a hiring kind of person,
(41:11):
they might go down and seetraining and experience and all
that.
But that really is getting intoreading a lot of words, whereas
the stuff up at the top is moreheadlines and story.
Speaker 1 (41:25):
Yes, and to make a featured post, because I had to
teach one of my clients thisweek.
You make a post on LinkedIn, soyou make a new post and then,
after it's posted, that's whenyou can select it as a featured
post.
Okay, so like you cannot make afeatured post as a new post,
Well, you can do two things.
Speaker 2 (41:46):
One is you can use the featured post option,
exactly like you've said to, tofeature a post that you've
already put up in your feed, andyou can also use the featured
post option to highlight a linkto something on your website,
and so it has.
It has those two options.
You can use it to feature apost that you've already got, or
(42:08):
you can use it as a a one click, take them to something off
LinkedIn.
That's your website.
Speaker 1 (42:16):
Yeah, so that would be like your lead magnet if you
have one Right right.
This has been so thorough, soamazing.
Paula, thank you so much.
Yes, you're welcome.
Speaker 2 (42:25):
I was gonna say one more thing, which is really to
say that LinkedIn is a socialmedia platform, so make
connections.
You can go up in the search boxand put in search terms for
other people in your industry orthe industries of your clients.
Go to their.
Click on their names.
(42:47):
Take a look at what they'reposting.
Make comments.
If you send a cold DM, youmight be wasting somebody's time
, right.
What do they know about you?
You're probably trying to sellthem something.
If you go to their posts and youwrite some comments and I use a
yes and format for comments, oh, I agree with what you said in
(43:07):
this post and I'd also like toadd this to the conversation.
They will really appreciate youbecause, just like Facebook,
any other social media, if theyget reactions and if they get
comments with more than fivewords, it boosts their
visibility in the algorithm.
So you're helping them andyou're having a public
conversation and you can also gothrough the comments and see
(43:32):
who else is in there.
That's interesting and do someyes and to theirs.
If you really disagree, fine,go ahead and say it, but I find
that usually yes and makes you areally welcome addition to the
conversation.
So then you're commenting onthem.
It will make them curious aboutwho you are, and you can also
send connection requests.
(43:52):
And the more connections youhave on LinkedIn, the more
legitimate you look and the morethat your posts get shown to
other people.
So there is put the work intohaving a nice profile.
But part of the reason to havea nice profile is so that when
you go comment on other people'sthings or when you send
(44:12):
connection requests, they comeback and see oh, this is someone
that I'd like to.
I'd like to get to know moreand, as much as possible, start
taking those connections intoreal time.
Oh, I'd love to have a zoomcall.
Could we have a coffee chatsometime?
I'd like to.
I'd like to get to know who youare.
I'd like to see, um, if thereare any ways that we can work
(44:33):
together amazing, amazing.
Speaker 1 (44:36):
I together, amazing, amazing.
I love it, and that's what'sreally important about LinkedIn
is, once you've got your like,linkedin becomes your landing
page right.
You've got all your informationon there.
Now it's time to reach out andconnect and grow that audience
so that the right people areseeing that profile right and so
you're also taking an activeapproach.
I love that.
So the free gift that I havefor your folks.
Speaker 2 (45:00):
I was going to say how can we connect with you?
Yeah, good.
So I have put together some ofwhat I've given you here in a
little tip sheet so that you can, you can go back through this,
you can look at a transcript ofthe interview, or you can take a
look at the tip sheet and gookay, I could, I could be
working on this today, I couldbe working on this today, I
could be working on this piecetoday.
So there will be a tip sheetwith that.
(45:20):
And again, if this sounds likeit's a lot of work that I'd
rather not do, I have LinkedInpackages.
I can generate three differentprofiles for you banners,
profile headlines about sections.
I can generate some LinkedInposts and graphics for those,
some content pillars, someframeworks for content posts,
(45:43):
some search terms for connectionrequests.
So all those are part of what Ioffer.
So you've got the directionshere in this interview about how
you can do that yourself and ifit sounds like a lot of work,
you can outsource it.
And if it sounds like a lot ofwork, you can outsource it.
And if you've got a job now, Ireally encourage you to just at
(46:03):
least get a good basic profileabout your strengths and what
problems you solve and post oncea week or so something about
your strengths.
There's a lot of volatility inthe marketplace right now and a
lot of turnover, and if you canstart expanding your network,
(46:32):
then if something changesabruptly for you, you're already
have a little forward motionand you're not trying to figure
out what your strengths are whenyou're also reeling from having
just been laid off and reallythe warning sign is if you feel
like your environment, your workenvironment, has become a
little unhealthy or somebody inHR or senior management is kind
(46:54):
of setting you up to be thescapegoat for things.
You really want to start now,while you're still employed,
making some connections, beingvisible online in a way that
folks that might want you cansee you, and then again you
might be able to just step outof that situation before you get
fired, or at least have a sensethat the world of possibilities
(47:20):
is bigger than just going intothis miserable place every day.
So I just would love for yourlisteners and viewers to be
showing up in ways that showcasetheir strengths and the
problems they solve and havingmore connections in their field
and having more opportunities sothat they can make choices
(47:41):
about where they want to workand contribute.
Speaker 1 (47:45):
I love that.
Thank you so much for joiningus, paula.
This has been absolutelyamazing.
And before we sign off, finaltip what is like the big tip
which I guess you gave it to usis making connections, but
what's like the final biggestaha that your clients get after
working with you.
Speaker 2 (48:03):
I think a lot of folks are.
It's that big transitionbetween doing my work and being
seen for who I am, so you don'thave to share, share everything
about yourself.
Do spend a little bit of timeidentifying well what's the
(48:23):
value that you bring to worksituations and showcase yourself
a bit for how valuable you arein workspaces.
And so LinkedIn, less thanother social media it doesn't
have to be about the perfecthairstyle or the perfect body
shape or the perfectly platedmeal, but you can talk about
(48:46):
what value you bring, whatproblems you solve, what
connections you help make inyour field, how you help improve
things, and then that can setyou up to making.
I have met some wonderfulpeople on LinkedIn, and and so I
hope that your viewers andlisteners will just make that
(49:07):
transition from like not beingthere or not really putting much
of anything to to showing offways that they contribute, being
visible for their strengths Ilove that.
Speaker 1 (49:21):
That is amazing.
Thank you so much for joiningus today, paula, and be sure
that you guys grab your freegift, the free checklist, um,
that paula is going to be givingus, um, and all you got to do,
as you know, with all the linksthey're going to be down in the
show notes as well as how youcan follow her on social media,
because then you can follow heron linkedin too and make a new
(49:42):
connection.
There's your first connectionrequest after this episode, so
go connect with paula um, thishas been amazing and with me too
, if you haven't already.
Um, so this has been amazing.
Thank you guys for joining usand we'll see you guys on the
next episode of overcomeyourself, the podcast.
Bye.
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