Episode Transcript
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Nicole Tuxbury (00:02):
Hello there
everyone.
Welcome back to the nextepisode of Overcome Yourself,
the podcast.
As you already know, my name isNicole and I'm so excited to be
here with you once again today,and I wanted to address a
question that I've seen goingaround on social media,
something that my clients haveasked me, and so I wanted to go
(00:23):
ahead and pull back the curtainand show you guys.
So the question is how do youhandle it all?
How do you deal with all of thenuances?
How do you deal with all of thethings that we have to do
between sending emails andposting and client work, and you
know resting and like eating,and and you know resting and
(00:45):
like eating, and like you knowlife things.
How do you handle it all?
And I think that's a greatquestion and it comes down to
just a few things, right, itcomes down to a few things that
are relatable for all of us,right?
So, like I can't answer anyonespecifically, but I can let you
(01:07):
guys know that it comes down toboundaries, business boundaries
and having really good SOP,standard operating procedures.
These are the things that Iteach, that I use to free myself
up of time and that I teach myclients to do Okay, and so I
(01:29):
wanted to remind everyone thatthat is the reason why, in my
content, in everything that I do, I start with the basics of
like practicing gratitude andsetting boundaries and doing
these really small things,making trust deposits.
Because if you're going to gointo the next level of business
(01:54):
and you're going to be handlingmultiple clients, you're going
to be posting multiple times aday, like you know you need to
be doing, you're going to besending emails and you're going
to be doing all of these like,not to mention like building out
funnels, you know, sending yourwebsite, the next promotion,
like there is a lot.
And so I talk to you mostly youknow out, like in social media,
(02:18):
and stuff about beginner levelgratitude, boundaries, things
like that.
Because once we start talkingabout next level, I need you to
be able to say no.
I need you to be able to say noto little things, because when
you get to that next level,you're going to have to be
comfortable saying no to bigthings.
(02:39):
There is going to be clientsthat are going to come to you
and they're going to have themoney but they're not going to
vibe with you and it's going tobe miserable and you're going to
be clients that are going tocome to you and they're going to
have the money but they're notgoing to vibe with you and it's
going to be miserable and you'regoing to have to be able to say
no.
(03:07):
When I talk about practicinggratitude, I tell you to
practice gratitude for thelittle things for your morning
coffee, for AC, for your pets,for your kids, for a blanket,
for a chair that you have to sitin, for having a phone, for
having internet access, whateverit is the tiny little things
that we do.
It has to start there, becausewhen we get to the next level of
business practices, I need youto have a strong foundation of
gratitude, for when big thingsstart falling apart At the next
(03:28):
level, when you're in positionsof leadership, it's not going to
be as easy to just throw yourhands up and be like, no, I'm
just not doing this anymore.
Right, because now we havepeople depending on us, our
family's depending on us, ourincome is depending on us, and
so we don't have that luxury.
And so when people ask me, whatis it?
(03:48):
How do you do it?
That's what it comes down to issetting up boundaries and
having great sops, and it allstarts with practicing gratitude
for the little things, startingsmall and learning to set
personal boundaries so that whenwe start talking about bigger
business boundaries, you havepractice, you have the
(04:11):
resilience and you're able to doit.
So how does that translate inbusiness Boundaries?
In business can look like a lotof things.
It can look like your schedule.
You set up a schedule and thenyou follow that schedule.
It's being able to tell clientsno or just not responding at
all.
If they message you Friday at11 pm and you've made it very
(04:34):
clear that you're not going tobe online from Friday at five to
Monday at nine because you havea special event and they
message you at 11 o'clock atnight, I need you to be able to
not answer or to answer and letthem know.
Hey, I'm not going to be backin the office until Monday and
then that's the end of thediscussion, right, and that is
(04:55):
set up beforehand, right?
I'm not saying always be sayingno to people, absolutely not.
When you're available, I expectyou to answer quickly, right?
So I set up so that my clientsknow that when I'm available I'm
going to answer.
I don't drop everything I'mdoing to answer, but I make sure
(05:15):
that I get back to them in atimely manner so that, the
moment that I don't, they knowthat I'm busy, they know that
it's not that I'm ignoring themor whatever it is.
They know that, hey, you knowwhat.
I can count on Nicole to getback to me as soon as she's back
in her office, and so I needyou to be able to create those
kinds of boundaries for yourselfand for your clients.
(05:39):
The truth of the matter is thereis always going to be something
to do, always.
We always have a perpetual likecause.
There's always new things arecoming up, right, and so being
able to set boundaries andbusiness means getting your work
done and then not workinganymore when it's time to rest.
(06:00):
I need you to have strongboundaries so you can close the
laptop, turn off notificationson your phone and go rest.
Whether that means taking a nap, taking a bath, going on
vacation, going for a walk,sitting on the couch and
drinking some coffee and justnot doing anything at all, I
don't care what it is, but youhave to have a strong foundation
(06:23):
of boundaries so that you can.
That's where it starts.
Right, the other part of thatright.
We talked about boundaries andthen we talked about SOPs the
things that you are doingrepeatedly, every day, every
week, every month, every year inyour business.
They need to be duplicatable,right?
(06:45):
You need to understand exactlylike we're going deep here, guys
.
You need to understand exactlyhow each one of those things is
done.
When you send out an email,what happens?
How do you do your keywordresearch?
How do you decide how to set upthat email?
How do you decide what to write?
How do you know what your callsto action are?
Simply by observing.
(07:17):
I don't want you to create thisfancy outline of things that you
think you should be doing.
No, fuck that.
What I want you to do is payattention to what you're already
doing and then write it down,because when you understand the
steps that it takes, you canlook at those steps and you can
be like how can I make thiseasier?
Is there a service that I canimplement that's going to help
(07:40):
me do something about thisinstead of me having to do it?
Right?
And then it's going to alsomake it easier when you hire
someone.
I don't want you to be abottleneck in your business.
I don't want you to be the onlyperson that can do what you do
in your business, well, thatdoes all the things right.
You're the only one that can dowhat you do, but I don't want
you to be the only one that canwrite emails and write posts and
schedule the posts and dobecause you can't like.
(08:05):
You don't want to be doing thateither.
You didn't get into business tobe doing all these things all
of the time.
You got into your business todo the thing that you're great
at and you're great at it Right,and so I just want to help to
facilitate all of the otherthings that make your business a
business, the things that youknow that you have to be doing
to keep seeing clients Right,because once we get to the
(08:28):
client, that's fulfillment.
That has nothing to do withsales.
That has nothing to do withsales.
That has nothing to do withmarketing except for referrals,
obviously, but I'm being kind ofgeneral right now.
But working with your clientsis fulfillment, like the work of
getting them as a client isalready done Right, and so we
(08:49):
need to continue marketing sothat we can continue having more
clients or we can continueselling more of our offers, our
products, whatever.
It is Right If that's your goal,and so when you are trying to
figure out how do I handle itall, the answer is going to be
(09:10):
setting really good boundaries.
The answer is going to besetting really good boundaries.
My podcast only happens onTuesday.
So if I'm going to do a podcastinterview, it's going to happen
on a Tuesday.
If I'm going to be schedulingout content for my podcast,
unless it's an emergency, it'sgoing to happen on a Tuesday.
That is the boundary.
Sometimes I adjust like todayis not Tuesday and I'm recording
(09:32):
, but whatever, that's okay,because usually I'm within those
confines and I understand thatthis is like a bonus thing that
I'm doing Right.
So I made the consciousdecision about doing this on a
Tuesday, whatever.
But that's that's beside thepoint.
(09:59):
Right is having those strongboundaries so that you know
what's going to happen when yourclients know how they can get
in touch with you.
Where are you going to you?
You cannot be expected to beavailable 24, seven for your
(10:20):
clients.
Uh, unless you have an offerthat compensates you adequately
for being on call all the time,right?
Like if you were a doctor andyou're on call, you're making
the big bucks because you're oncall, hopefully, um right, but
if you're like a specialist,you're the only person that can
do what you do.
You get paid the big like aspecialist.
You're the only person that cando what you do.
You get paid the big bucksbecause, literally, you're the
only one that can do it, and soit's either you pay me or this
(10:40):
is just not going to get done,right?
Um, that's a boundary right,and you, as you become more
specialized, those areboundaries that you might need
to set, um, so, yeah, so thoseare my big things.
When you want to know, how do wehandle it all?
We set really good boundaries,and even within our work, we
make sure that the time that weset up to get work done is time
(11:06):
that we're using to get workdone.
Right.
Like, you can't say I'm goingto be creating content for
social media from 10 to 11 andthen scroll on social media from
10 to 11 and be like whew, thatwas a lot of work, you didn't
do shit, okay.
And so do not allow yourself tofall into that trap.
If you're going to be workingfrom 10 to 11, do what you've
(11:26):
got to do, because once 11o'clock hits, you're done,
you're done, and so you rememberthat things will fit into the
time that we give them right, soyou don't need two weeks to
write a bunch of content.
See what you can get done in anhour.
See what you can get done intwo hours, whatever it is Like
if you do use a Pomodoro method,whatever doesn't matter.
(11:49):
But what I'm saying is makesure that the things get done.
That's where it comes back totrust deposits.
When you say you're going todrink water every day, right,
and I ask you those things, it'snot about the water, it's about
creating those habits.
Are you going to stick to whatyou said you were going to do
and it's got nothing to do withme?
That's between you and yourbrain, right?
(12:11):
Am I going to do the thing thatI said I was going to do?
And so that's why I wanted togive you guys, like a backstage
glimpse of why do I start withthese things that seem so
unconnected, like it, seems likeit has nothing to do with
business, but these are thefoundations of everything that
(12:33):
that we do, right, and so,having those really strong
boundaries, practicing thoseboundaries, like with your
family, with your neighbors,learning to say no, getting
comfortable with saying no, um,getting comfortable with saying
yes.
Maybe you don't say yes enough,right, and you have to have a
year of yes for yourself, and somaybe that's the boundary.
Maybe you have too manyboundaries, right, and so take a
(12:56):
look at that and see where youknow where are my boundaries?
Are they productive?
Are they helping me get thingsaccomplished, right?
And then your SOPs.
Your SOPs, your standardoperating procedures that can
even include your rest.
If you rest on Sundays, ifthat's your standard operating
(13:18):
procedure, that's fine.
I'm not telling you to workseven days a week.
I don't, you don't have toright, but you've got to create
the boundary of doing that foryourself.
So I leave my Sundays open.
I don't do work unless it's anemergency, unless I have, like a
big event coming up.
For the most part Sundays, ourlives completely open, right?
(13:39):
My clients know that you canmessage me on a Sunday.
You're not getting an answerback unless it's an absolute
emergency, cause I don't evenlook at my phone.
Um, so, and they know that,right, so the boundary is
letting your clients know.
Hey, I am not going to beavailable in the evening after
10 o'clock.
My phone goes on, do notdisturb, and I'm not going to
(13:59):
answer you until like 10 becauseI'm not, I don't look at my
phone before that, and so myclients know okay, cool, even if
I send her a message now, ifyou get a message back from me,
that's like a bonus.
Oh, my god, thank you so much.
I didn't even think you wouldanswer, right, but it is not the
expectation that I set that I'mgoing to be answering you at
(14:19):
one o'clock in the morningbecause I don't want to have to,
because it's not fair, right,and then I'm tired and it's like
a whole thing, not at one.
Like one is normal, is normal,whatever.
But you guys know what I mean,right?
Um, so, making sure that youhave those boundaries set, I'd
rather work late than get upearly, whatever, and I don't.
I just don't do meetings before10 because, because I don't
(14:42):
want to, because then I getgrouchy, I'm just you don't want
to see me in the morning, um,okay, so, um, unless it's an
emergency, you know, I havethose boundaries set for myself
and then I don't violate thoseboundaries.
So when I do have to, right,like if my coach is like, oh,
we're going to be meeting at 9am, okay, well, I'm going to make
an exception, but I know thatit's not like a normal thing, so
(15:07):
I don't have to be stressingabout oh my God, it's to be
super early, no?
So, understanding what yourboundaries are and then having
your standard operatingprocedures, take a look at those
things that you're doing everyday.
Automate them.
Like instead, see how can youautomate things, how can you do
(15:28):
it for free, right?
I'm not telling you that youhave to go pay for a bunch of
things, but what tools areavailable?
What is at your disposal thatyou can use to help you automate
the flow, to help you takeyourself out of the equation?
So things that can happenwithout you.
So, like, scheduling out emailsis a really good example, right?
Like?
You don't have to sit downevery week to write an email and
(15:50):
send it out.
If you sit down one day andyou're like this is the things
that I want to write about thismonth, you can write out four
emails in Google and a Googledoc and go into your email
newsletter, paste those emailsinto your email newsletter,
schedule them out, and you don'thave to think about your emails
for the rest of the month,right?
So I want you to take inventory.
(16:12):
This is what I tell all myclients Take inventory of what
you are doing.
Understand your boundaries, setup your standard operating
procedures and then follow themso that you don't have to be
thinking about, well, what's thenext step?
No, I know what the next stepis, because this is how it goes
in my business.
It's going to take you a littlewhile.
Okay, don't beat yourself up.
Grab like a Google Excel or aGoogle document and then just
(16:36):
start writing things down.
There's also some apps that youcan use for that, and we can
deep dive into that another day.
But think about what are yourboundaries in your business,
what are your SOPs, yourbusiness, what are your SOPs?
(16:59):
And establish those so that youcan take time off and you don't
have to be stressing about work.
I know that tomorrow, when Iget back into my office, 10 am
everything's going to be rockingand rolling.
Right now I'm off.
That's an example, right.
So, like if I'm off and I startfeeling guilty about it,
today's not a work day, today'san off day.
Tomorrow, 10 am, I'll be in myoffice, I'll do all those things
, yeah, and then that's how youcreate freedom for yourself,
(17:20):
guys Having really strongboundaries with yourself, with
your clients not too strong andhaving really good SOPs,
understanding what is yourstandard operating procedures
and and having really good SOPs,understanding what is your
standard operating proceduresand then automating things so
that you don't have to be theone they're doing it all the
time.
All right, I'm not sayinganything new, so thanks for
(17:42):
joining me.
I will see you on the nextepisode of Overcome Yourself,
the podcast.
Thanks, guys, see you soon.
Bye.