August 19, 2025 • 28 mins
What if your biggest failures were actually your most valuable business assets? Dr. Danny's journey from presidential campaign reporter to inner-city teacher to sought-after speaking coach reveals how life's unexpected pivots can become our greatest strengths.
After losing everything in a real estate scam, Dr. Danny Brassel discovered five powerful life lessons that transformed his approach to business and communication. Today, he helps entrepreneurs and executives craft authentic stories that drive remarkable results - including one client who generated $920,000 in a single night using storytelling techniques.
This conversation dives deep into practical storytelling strategies that anyone can implement. You'll discover a simple method for building a personal story library, learn why vulnerability connects more powerfully than success stories, and understand the critical importance of having just one clear call to action in your presentations. "Choices confuse and cause you to lose," Dr. Danny explains, revealing why most presentations fail to convert.
The episode also explores the surprising connection between leadership and reading habits, with Dr. Danny noting that while not all readers become leaders, he has "never spotted an effective leader who is not also an avid reader." From Warren Buffett's 10-hour daily reading habit to how President Kennedy unintentionally launched the James Bond film franchise, these examples underscore how intellectual curiosity drives leadership effectiveness.
Whether you're looking to improve your public speaking, craft more compelling business presentations, or transform your personal experiences into powerful marketing assets, this conversation provides actionable strategies alongside memorable stories that demonstrate their effectiveness. Get your free storytelling blueprint at freestoryguide.com and start crafting presentations that attract clients and create lasting impact.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:19):
Overcome Yourself, but anyway.
So, dr Danny, please go aheadand introduce yourself and let
us know a little bit about whoyou are and who you help.
Speaker 2 (00:30):
Well, first of all, thank you for having me, nicole.
I really love your podcastbecause I need to overcome
myself.
If I was going to write anautobiography, it would be
called Pivots, because I've justchanged direction so many times
throughout my life.
Over 30 years ago I was areporter.
I got to cover President BushSr in the 1992 presidential
election.
I had a great job, got to meeteditors from all the major
(00:51):
dailies, and one major dailyoffered me the job of doing the
city beat for $16,500 a year.
But then a friend told me theywere hiring teachers in South
Central Los Angeles for $25,000a year.
So I became a teacher for thenoblest of reasons for the high
pay, loved working in the innercity, eventually became a
(01:12):
professor.
Then, in 2005, my wife and Iattended a real estate seminar
which turned out to be a scamand we lost everything and I
could focus on all the negatives.
But I'm a positive person.
So I look at all the greatthings that came out of that.
First of all, my wife is mylife partner because I put her
through the ringer and she stuckright behind me.
Second of all, I no longerthink of money as the end all be
(01:36):
all, because I realized you canlose it in a second.
Third, I try not to judge otherpeople anymore Because if I was
somebody who saw what I did, Iwould have said well, you
deserve that.
But now I realize if you don'tknow everything about a person,
you really don't know anythingabout a person.
Fourth, I became a Christian,which I'm always embarrassed to
admit, but the more I read theBible, I'm not the first screw
up to find Jesus.
And fifth, and this is mostrelevant, was I didn't want to
(01:59):
avoid bank.
Well, I didn't want to have tofile for bankruptcy.
And my accountant said well,you're going to have to make
this much more money this yearif you don't want to file
bankruptcy.
So I started speaking on theside and I hit that number right
on the number.
Well, the next year, nicole, hegave me a much higher number
and I hit that number right onthe number.
(02:20):
So in year three, I thought,well, maybe I should set a
higher number.
And basically, during one ofthe worst economic downturns in
American history, I was able tobuild up a very profitable,
lucrative speaking businesswhich was rolling really well.
And then, in 2020, a thingcalled COVID occurred and people
asked how's your business.
I'm like, oh the way, I justlost 200 speaking engagements
overnight because they've shutdown the world.
Yeah, I'm doing great.
(02:41):
Well, for years, people havebeen asking me to coach them in
speaking, and I always resisted,nicole, because I have a very
high standard for my students.
I will not let you fail.
I actually keep you accountableand I bug you until you succeed
.
That's what fulfills me isseeing my clients and my
students succeed, and it turnsout.
I love working withentrepreneurs and executives
(03:02):
because they're highly motivatedand they actually listen to the
coaching and they do the work.
And so now, basically, Iempower leaders to transform
their personal experiences intopowerful business stories that
inspire action, drive growth andcreate lasting impact, because
my vision is to revolutionizebusiness communication by making
(03:24):
authentic storytelling thecornerstone of impactful
leadership.
And so that is a very longanswer to your very short
question.
Speaker 1 (03:33):
No, but it was a great answer.
That is just fantastic.
That's one of the things Iwrote in my book.
Is part of growing up isrealizing that everyone around
you is a screw up your parents,the ones that you idolize, that
you thought were perfect, eveneverybody in the Bible, like
most of everybody that you seetheir stories they all screwed
up real bad.
And so, yes, we are in greatcompany, right?
(03:56):
Okay, that was wonderful.
So talk to me a little bitabout how you've blended
leadership and storytellingSuper important.
I want to hear a little bitmore about that.
Speaker 2 (04:12):
Well, when I taught in the hood in the inner city, I
saw my kids really didn't readthat much and I have to confess
I hated reading growing up.
My father was a librarian.
I always hated the publiclibrary.
It always smelled funny to me,the furniture was uncomfortable,
there was always some elderlywoman telling me to be quiet and
there's always a homeless guythinks he's a vampire hanging
(04:33):
out by the bookshelves.
I always hated the publiclibrary.
It wasn't until I startedteaching in the hood and I saw a
lot of my kids didn't have theaccess that I had growing up.
I mean, I was very blessed,nicole.
Both of my parents were in thehome.
We weren't rich, we were poor,but we always had food on the
table and my parents always readto us kids.
(04:53):
They read in front of us kids.
We had plenty of access toreading materials and I can tell
you from vast experiencebecause I read a lot.
Now there are plenty of readersthat don't necessarily become
effective leaders, but I havenever, ever spotted an effective
leader that is not also an avidreader.
And it doesn't matter if you'retalking in the business realm.
You look at people like WarrenBuffett still reads 10 hours a
(05:17):
day.
Jeff Bezos reads a book a day.
You look in the militaryGeneral Schwarzkopf they said he
could read in four languagesand quote Shakespeare
voraciously.
You look at presidents.
I always love sharing thisanecdote.
A lot of people don't know thatPresident Kennedy was at a
press conference once and thejournalist asked him what he was
reading.
(05:38):
He said oh, I'm reading thiscool spy book about this guy
named James Bond.
Well, mgm actually was watchingthat press conference.
They bought the rights to JamesBond and that's the reason we
have the James Bond movie series.
Speaker 1 (05:51):
I love that, isn't that?
Speaker 2 (05:51):
a cool story.
I mean even like in things likesports.
I mean I could have kissedLeBron James.
You're in Miami.
Before the Miami Heat were intheir first NBA title run with
LeBron, they showed him in thelocker room reading the Hunger
Games by Suzanne Collins.
I'm like man, you just did moreto get kids pumped up about
(06:12):
reading than I'll ever be ableto do, and so there's really a
connect between reading andleadership.
So, getting back to yourquestion about storytelling is
the best stories you know whenI'm working with people.
Really, the first exercise Ilike to share with people is sit
down in a comfortable chairwith a pen and paper and a
libation of choice and for anhour I want you to write down
(06:32):
every story that's ever happenedto you, and I don't mean the
entire story, I just meantriggers, like the time I locked
myself out of the car in frontof Costco, the time dad spilt
mustard on his tie when we wentto that fancy restaurant.
You'll find in an hour you'llcome up with about 500 stories
just like this.
That's the first part of theexercise.
The second part of the exerciseis then I want you to think
about well, what's this storyreally about?
(06:53):
Oh, this is a story about nevergiving up.
Oh, this is a story aboutloyalty.
Oh, this is a story about love.
And so if you went on mycomputer, you'd find hundreds,
if not thousands, of files withtens of thousands of stories.
And so whenever I'm trying tomake a point, when I'm giving a
presentation, I just have to goto one of these files.
I'm like, oh, I have a storyfor that.
(07:15):
So I'll give you an example.
I always like basic stories.
So I'll say, you know, too manypeople try and brag during
their presentations and I agreewith Brene Brown on this is, if
you really want to have animpact and this is what I love
about your podcast share yourvulnerabilities, don't share
your successes, because all ofus, like you said, are screw ups
(07:37):
, and you're going to relate alot better to your audience when
you show them that.
So here's an example of takinga trigger and turning it into a
point.
So I say, when I was anelementary school teacher, every
other teacher at my school wentthrough hundreds, if not
thousands, of Band-Aids everyschool year.
I mean, kids love Band-Aids.
They work better than smokes onthe prison yard.
(07:58):
Well, every year I went throughexactly one Band-Aid and my
colleagues always ask me what'syour secret?
Well, on the first day ofschool I always have a chubby
kid.
We'll call him Paco.
He's picking at a scab allmorning.
Finally, about after lunch, hehas success.
He starts bleeding and theannoying little girl next to him
rubs her nose, raises her hand,says Ms Roussel, paco's
bleeding.
I'm like, oh my gosh, paco, youknow what you need.
(08:19):
You need a Band-Aid.
Now I have 33 little headslooking at me.
I'm like I got a drawer full ofBand-Aids in my desk and I
don't have ordinary Band-Aids.
I have Mighty Morphin, powerRanger Band-Aids and I'm gonna
give you the Green Rangerbecause he's the coolest.
Now Paco's grinning.
All the kids are smiling as Itake Paco to my desk, I open up
(08:43):
the drawer, I say, oh, before Iput on the band-aid, we got to
clean out the wound.
Then I show all the kids therubbing alcohol and I say Paco,
hold onto my hand, this mightsting a little bit.
I start, I put on the band-aid.
I'm like, there you go.
Anybody else need a band-aid?
My students can have a skullfracture and they will never ask
me for it.
Ladies and gentlemen, today I'mnot going to give you band-aids
(09:07):
.
I'm going to give you apractical guide on how to create
a well-crafted story that getsyou more clients as a business
owner.
So see, that's how I took likea humorous anecdote and turned
it into okay, this is going toguide my storytelling Again.
Very long answer to your shortquestion.
Speaker 1 (09:26):
No, but fantastic answer, and I want you to notice
how natural that transition was.
You guys, like he went fromthat story.
I teach it to my clients allthe time.
They're like, but how do I goto the call to action?
That's where it's coming from.
That's the whole point of thestory is you're bringing them in
.
You made me laugh and now I'mlike, oh my God, like this makes
(09:46):
so much sense.
It's not a bandaid, this is asolution.
I love it.
And so that you did such a greatjob of telling us the story but
then also showing us how to usethat, like in a, in a
presentation.
Right, because we're nottelling stories just to tell the
story.
Right, like there's a purpose,there's a reason why we want you
to feel these certain emotions.
And then we want to say, heylook, we have a solution to
(10:09):
something that's hurting you.
So, like you know,unfortunately for our little
what was his name?
Paco?
Like you know, unfortunately,his solution hurt a little bit.
Yours doesn't have to, right,but that was so good.
That was just such a greatexample of how you do that.
Because there's so muchresistance to that sometimes and
(10:31):
my clients, I'm like all right,let's write down your story and
then let's do the call toaction.
They're like I don't know.
I don't know how to put themtogether.
Speaker 2 (10:41):
Well, this is why you're doing such a great job
with this podcast, nicole.
It attracted me.
I don't know how to put themtogether.
Well, this is why you're doingsuch a great job with this
podcast, nicole.
It attracted me.
I'm like, oh, we're two peas ina pod, we're doing the same
thing, and this is actually animportant point I make to people
.
I was working with a person theother day and I'm like oh, why
would I work with you, danny?
You're my competition.
And I said, well, that's whereyou and I differ.
I have no competition, I onlyhave potential collaborators.
I mean, you know, the world's abig place, like everybody.
(11:03):
There's lots of people that dowhat we do, but they don't do it
the way we do it.
I mean, one of the things thatI think really makes me unique
is I don't like sad stories.
I mean and there's threereasons why I don't like that.
First of all, the world justsurvived a global pandemic.
I don't think we need anothersad story.
Everybody's had bad thingshappen to them.
I think we need more hope inthe world.
(11:23):
Second of all, you and I areteaching people.
I mean, I call it awell-crafted story.
I've heard people call it asignature talk.
Politicians would call it astump speech.
This is a speech you deliveragain and again to introduce
yourself to new audiences.
So you're going to bedelivering this speech again and
again.
Do you really want to talkabout the most tragic day in
(11:45):
your life again and again?
I have no idea how people dothat.
And third and this is wherepeople get angry with me I have
one objective when I'm on stage,I want you to leave feeling
better than when you came in.
I want you smiling, happy,laughing.
I think there's somethingadmirable as that as my
objective.
I believe these people tell thesame sad story again and again.
By the 20th time they'retelling it now.
(12:05):
Those are crocodile tears andnow they're being manipulative.
And I'm not saying it's not aneffective sales strategy.
It's actually a very effectivesales strategy.
But I, for one, don't want tohave to shower after I get off
stage because I just manipulatedmy audience.
I mean what I love that youalso do, nicole.
The biggest mistake I see withpeople is they're giving
multiple calls to action, andthis is a big mistake.
(12:26):
And I want the listeners toreally listen in on this.
You have to be very clear.
Choices confuse and cause youto lose.
You're going to have lesspeople sign up for whatever
you're doing the more optionsyou give them, even on podcasts.
I was on a podcast just beforeyou and I uh uh got on, nicole,
and at the end of the podcastthe podcast host said oh uh,
(12:48):
make sure you leave us afive-star review, subscribe and,
uh, tell your friends aboutthis podcast.
I'm like well, you just gaveyour audience three different
calls to action.
They're not going to do any ofthem like.
You need to figure out one, onecall call to action, and it can
be different things.
I mean you can, you know it canbe an.
It can be a free call to action, like subscribe to my
(13:10):
newsletter or sign up for a freecall.
It can be a paid offer, likepurchase my product or invest in
my coaching program.
But you need to have one clearcall to action and what you and
I are teaching people is well,here's a formula.
You don't have to have just onespeech.
I mean I have probably 50different speeches based on my
different audiences, becausethose are the first things my
(13:35):
business partner, coach JimmyHayes, nelson and I I call us
the professor and the poetbecause I come from an academic
background.
He comes from Broadway, so wehave different perspectives with
people, but we always startwith our clients with two
clarity questions.
Those clarity questions are whois your audience and what is
the problem that you solve?
And I think you and I both knowthose are pretty basic
(13:56):
questions and 95% of peoplecannot answer those questions.
It's actually fascinating to me.
Speaker 1 (14:01):
I'd like to hear more from from you about what you
think about that, nicole yes,that is one of the things that I
really help my clients narrowdown, and it's what my coach
says.
It's really hard to see yourlabel from inside the bottle,
and so you are, you're like inyour own blind spot, right, and
(14:24):
so sometimes you don't even youdon't even know what you're like
, what the biggest that's one ofthe things I talk about with
your greatest strength couldactually be your weakness in
disguise, what you alwaysthought was your weakness, and
so they don't even see it, andso it's.
It's really like aboutnarrowing it down and being like
(14:45):
this is the solution that youprovide, and then once you, once
you see that you're like, oh,that the audience makes sense,
these are the people that needmy help, and and that's what it
is is getting clarity on youwill give you clarity on your
audience.
But if you don't know how youhelp, it's really hard to be
like.
These are the people that Ihelp because you just don't know
.
So, yeah, I think that's a.
Speaker 2 (15:07):
Well, the thing that you just said which I loved is
you talked about your coach, andthat's a lesson for everybody
listening in is, if you want tomeet successful people, I can
guarantee you the mostsuccessful people.
They all hire coaches.
I mean, I'm a golf fanatic andyou look at Tiger Woods.
He's the greatest golfer everto live.
He's got a putting coach, he'sgot a driving coach, he's got a
short game coach, he's got amental coach.
(15:27):
Maybe he should have hired arelationship coach.
But that's the importance ofcoaching and you and I are the
same that way.
I have a marketing coach rightnow I have an AI coach.
I have I've had speakingcoaches in the past.
I've had just generalmotivational get me off my butt
and do things and that's what Ihope that everybody listening to
(15:50):
this podcast.
Whether I was teaching my littleones or my older ones as they
exited my classroom every day,they always had to hear the same
refrain.
I always reminded them.
Kids remember education isvaluable, but execution is
priceless.
Knowledge is not power.
Only applied knowledge is power.
Knowing what the right thing todo and doing the right thing
are two very different things.
(16:11):
So let's go out, do the rightthing and make this world a
better place.
You got to get that in people'sminds.
I mean, so many people just sitand they nod but they don't do
anything.
And I think you and I, we bothget our fulfillment from clients
that we see where they were ayear ago and now they're making
presentations and it's like wow,night and day, it's great.
Speaker 1 (16:31):
Yeah, and you're making money.
It's coming in right, like thewebsite's doing the work for you
.
Like that's my favorite thing.
One of my favorite things tosay is like you're not supposed
to be your website, sugar daddy.
It's not supposed to just sitthere and look good and you just
throw money at it.
It's supposed to be makingmoney for you.
Let's put it to work for you.
So, speaking of which, likelet's say that I want to make an
(16:52):
impact and I'm learning aboutmy story and I want to get on
stage like you did, and I wantto do speeches and I want to
talk to people, and I want toget on stage like you did, and I
want to do speeches and I wantto talk to people and I want to
expand my influence, myauthority.
What advice would you have forme?
Speaker 2 (17:07):
Yeah.
So there's two ways that youget better at speaking, nicole,
and I know you know these.
But the first way is, first ofall, you got to watch lots of
speakers.
I mean, I watch at least 10speakers a day.
I watch politicians, I watchtelevangelists, I watch
comedians.
I watch them in front of biggroups in front of small groups,
in front of internationalaudiences and American audiences
in front of men in front ofwomen.
(17:27):
Here I'll give a ninja strategyfor your audience.
I watch a lot of televisedaward shows because when the
person wins the Academy Award,they only have 45 seconds to
connect with their audience.
Now, most people waste theirtime.
They get up there, they're likeI want to thank God, I want to
thank the Academy, and they'restupid.
Nobody pays attention.
But every now and then somebodydoes an excellent job.
So a few years ago there was agentleman.
(17:49):
His name was Joe Walker, he wasBritish and he won the Academy
Award for Best Film Editing.
Well, this is the AcademyAwards.
All the important people are inthe audience, the actors, and
you can see they don't careabout film editing and the
camera is scanning the crowd.
Nobody's paying attention.
And Joe Walker, he gets upthere.
He speaks very deliberately.
He says a lot of people don'tknow this, but when phrased
(18:13):
properly, the term Academy Awardnominee can be used as an
insult.
Well, now the camera's scanningthe crowd.
You see people kind of leaningin like what's he talking about?
And he says, for example,yesterday I got into an argument
with my 17-year-old daughterand she said well, academy Award
nominee Joe Walker.
All of a sudden you seeeverybody laughing hysterically.
(18:35):
He gets off stage.
Denzel Washington wants to meethim, sondra Bullock wants to
meet him.
30 seconds he connected withhis audience.
What are you doing to connectwith your audience?
So the first way to get betterat speaking is you got to watch
lots of different speakers.
The second way one of mycoaches, a guy named Jim Rohn,
(18:57):
and Jim used to say you can'tpay other people to do your
pushups Translation.
You got to do the work.
You got to practice.
I mean, even the smallest townsin America have a Lions Club,
an Optimist Club, a RotariesClub, a Kiwanis Club.
You got schools.
You got churches, synagogues,symbols, chambers of commerce.
You know podcasts.
(19:19):
I had a client, jimmy, and I hada client two years ago Gustavo.
Gustavo should be the presidentof the United States.
Gustavo came to America 30years ago from Ecuador, didn't
speak a word of English, didevery menial job on the planet,
saved every dime, invested inreal estate.
30 years later, the guy's worthlike $40 million.
So here's his offer, nicole.
(19:39):
His call to action was this hehas a four-month real estate
coaching program for $40,000.
Now I work with people withtheir offers all the time.
That is a very high-ticketoffer.
But I work with people withtheir offers all the time.
That is a very high ticketoffer.
But I told him exactly whatI've just told you.
I'm like, hey, you got to watchspeakers, you got to go out,
you got to do your reps, you gotto practice.
(20:00):
And he said, well, I'm going ona podcast tonight.
I'm like, hey, you're callingme tomorrow, gustav, I'm going
to hold you accountable.
Tell me how it goes.
He calls me the next day,nicole.
He's like oh my gosh, danny,you are a genius.
So I'm like did you go on thepodcast?
He's like yes.
I'm like did you make youroffer?
He's like yes.
I'm like, did you sell any?
He's like 23.
(20:22):
Reading is my specialty, notmath.
But if I'm doing my mathcorrectly, that night he made
$920,000 on an offer we hadcreated that afternoon and since
then he's made eight figuresoff of that speech and I share
the story.
Well, yeah, it's a little bitto brag because I'm just so
proud of Gustavo, but what I'mreally bragging about is you see
, what he did.
He actually did it.
Most people never do a thinglike he did.
(20:45):
The work of a more, you know Ialways have that your results
may vary.
A better example I had a guy, amore you know I always have
that your results may vary.
A better example I had a guy,jason, about three years ago
that uh, we were working withand jason.
I told him the same thing andjason was just a debbie downer I
don't know anybody, I can't geton podcasts, I can't go to
schools and I just had enough ofthem.
(21:06):
Like jason, do you have afacebook account?
He's like, yeah, I'm like we'regoing on right now, you're
going on facebook live, you'regoing to deliver this speech.
And I'm like, no, you're goingon right now, I'm going to make
you.
So we went on.
He did his, his talk that weput together.
Uh, one woman from Ontario,canada, accidentally watched and
guess what, he sucked, and Imade him do it the next day.
(21:29):
I'm like, get on again.
I didn't watch the next day,but the next day he said like
three people watched and hesucked, but he didn't suck as
bad as the first time.
Nicole Jason has been doing thisevery single day consistently
for the last three years.
He now has 6,000 people in hisFacebook community.
He now has 6,000 people in hisFacebook community and he made
(21:50):
almost seven figures last yearoff a speech that he delivers
the same speech every single dayAgain.
The reason I'm sharing that isI want everybody in the audience
to understand this is a skillthat can be taught and the way
you get better at anything isjust with the reps.
You got to do the reps andpractice all the time.
I mean Jason was terrified.
I work with people all the timethat are terrified.
(22:10):
I mean Jason was terrified.
I work with people all the timethat are terrified.
I mean, you know what you say.
Yeah, it's the same thing withyou, nicole.
I guarantee you, the first timeyou did the podcast it sucked.
And the second time it sucked,but it didn't suck as bad as the
first time.
And now there's proof.
Speaker 1 (22:21):
You can go listen to those first few episodes.
Speaker 2 (22:24):
It was a great, though.
I mean it's exactly the themeof your show, is all of us you
know.
Before you succeed, you got toscrew up, so that's.
Speaker 1 (22:32):
I was so nervous I remember being so nervous and I
didn't listen to those episodesfor like a year because I
couldn't hear myself.
I just put them up.
I was like I don't know, Idon't know, I don't know what I
said, but put it up because Iwent blank.
Speaker 2 (22:53):
But I went back and listened to them.
Speaker 1 (22:54):
I was like these are not half bad, I'm pretty good,
yeah.
But I tell my clients, like,don't judge yourself.
Like don't like give yourself alittle bit of time and then
you'll have a lot more grace,because you're like, look how
cute I was a year ago.
I was going to say somethinggreat.
Oh, to your point about coaches, Like even what I had thought
of when you had said it earlier.
Um, one of my favorite bandsdisturbed heavy metal.
(23:15):
He, the lead singer, has ascream coach, because you can't
just go out there and scream andthen hurt your vocal cords.
So even even something asspecific as that, um, but that
is just absolutely fantastic.
Now, as we're coming up to thetop of the hour, I want to know
how can we stay in touch withyou?
Speaker 2 (23:35):
Well, as a thank you to you and your audience for
bearing with me, nicole, I wantto give everybody a freebie.
So if you go to the websitefreestoryguidecom again
freestoryguidecom I'm going togive everybody their own
storytelling blueprint.
What this is is a blueprintthat'll take you through the
steps that Coach Jimmy and Itake our clients through to help
(23:58):
them create their well-craftedstory.
What this does for you is ittakes the guesswork out of what
do I have to do and where do Ihave to put it to create an
effective presentation.
What this means for you is nowyou have the ability to get more
clients and to have that impactthat you've always wanted.
You can get that atfreestoryguidecom.
And again, I just wanted tothank you, nicole.
(24:18):
I talk too much.
You've given me this stump togive my speech on and I just
appreciate all that you're doing.
You keep on doing it.
You're encouraging a lot ofpeople out there.
Speaker 1 (24:31):
Thank you so much.
I want you to reiteratesomething that you said.
You said that your client goeson the Facebook Live and tells
the same story every day.
Is that correct?
Say it again.
Like I need the people to hearthat because they're like.
I already said that I don'twant to say it again, so can you
(24:51):
just say that again real quick?
Well, I'll put it a differentway.
Speaker 2 (24:53):
You know, why do people go to watch Bruce
Springsteen and they pay $200when all they have to do is
download the songs or buy the CDfor $12?
They know the words, but thosewords reach them differently,
based on their differentmindsets.
And so I mean, I was watchingMonty Python and the Holy Grail
(25:14):
last night and there's a wholebunch of jokes that I had missed
.
I've seen it probably 50 times.
I'm like, oh, like you're indifferent places, and so you can
actually give that same speechagain and again, and the way
you're saying it and the wayit's translated to your audience
can be completely different.
And so I completely encourageand I know you do this with your
(25:35):
clients do the reps, man, do itagain and again.
That's how you get better atanything.
You know Michael Jordan didn'tjust practice free throws once.
He does them every single day.
That's why he's good.
Speaker 1 (25:47):
I'm not gonna.
I'm not gonna do my free throwscommentary.
I remember there was a certainsomeone else that was in the
playoffs or winning and like mylittle mom, she's like shorter
than me and she'd be like youdon't throw a free throw like
that, it's like this, it's like,but anyway.
So we can tell who has not beento free throw practice and who
(26:09):
has, and you know, like MichaelJordan was definitely the first
one in last one out and you cantell on the court.
So, last tip, final tip beforewe sign off, what's like the
biggest tip that you've got forus?
Speaker 2 (26:20):
Well, I don't provide tips except to waiters.
I provide strategies.
I guess the strategy is justwhat we've been encouraging
everybody to do Is, if youreally want to get out there,
you got to actually do the reps.
Hire a coach to help you out.
You know, uh, my toilet wasbroken a few weeks ago and so my
(26:41):
wife asked me to fix the toiletand I I called a plumber and he
fixed it for $900.
And she's like I told you tofix the toilet and I said I did,
(27:03):
I hired a.
I hired a professional who wasable to do it quickly,
efficiently and it didn't causeme a whole bunch of headaches.
If I had done it, it would havesomebody that works with people
every single day on how tocreate a powerful presentation
that gets people to take thatnext step.
Speaker 1 (27:20):
I love it.
That is fantastic.
Take action, take action, getit done.
That is the biggest thing forsure.
And I have coaches foreverything.
Like you said, I have like anacting coach, I have an a coach.
I have coaches for everything.
Like you said, I have like anacting coach, I have an ND coach
, I have a pain coach, I have abusiness coach, I have an AI
coach, like exactly what yousaid, and you know it's like
(27:41):
that, what what our parents usedto say to us the five people
you hang out with.
I'll tell you your future, likethat's why you have coaches,
because now you're elevatingyourself like the people you
hang out with the most.
My coaches are the people Ihang out with the most and like
I can feel you can see, like,like I said, with Michael Jordan
or, you know, with the freethrows, like you can see on the
(28:02):
court, the difference of thethings that we're doing off the
court, behind the scenes, andcoaching is definitely one of
them.
So make sure you check out DrDanny and make sure you get your
blueprint for your stories.
You guys know I love storiesand thank you for being here
with us and we will catch youguys next time on the next
episode of Overcome Yourself,the podcast.
Bye.
Overcome Yourself, but anyway.
So, dr Danny, please go aheadand introduce yourself and let
us know a little bit about whoyou are and who you help.
Speaker 2 (00:30):
Well, first of all, thank you for having me, nicole.
I really love your podcastbecause I need to overcome
myself.
If I was going to write anautobiography, it would be
called Pivots, because I've justchanged direction so many times
throughout my life.
Over 30 years ago I was areporter.
I got to cover President BushSr in the 1992 presidential
election.
I had a great job, got to meeteditors from all the major
(00:51):
dailies, and one major dailyoffered me the job of doing the
city beat for $16,500 a year.
But then a friend told me theywere hiring teachers in South
Central Los Angeles for $25,000a year.
So I became a teacher for thenoblest of reasons for the high
pay, loved working in the innercity, eventually became a
(01:12):
professor.
Then, in 2005, my wife and Iattended a real estate seminar
which turned out to be a scamand we lost everything and I
could focus on all the negatives.
But I'm a positive person.
So I look at all the greatthings that came out of that.
First of all, my wife is mylife partner because I put her
through the ringer and she stuckright behind me.
Second of all, I no longerthink of money as the end all be
(01:36):
all, because I realized you canlose it in a second.
Third, I try not to judge otherpeople anymore Because if I was
somebody who saw what I did, Iwould have said well, you
deserve that.
But now I realize if you don'tknow everything about a person,
you really don't know anythingabout a person.
Fourth, I became a Christian,which I'm always embarrassed to
admit, but the more I read theBible, I'm not the first screw
up to find Jesus.
And fifth, and this is mostrelevant, was I didn't want to
(01:59):
avoid bank.
Well, I didn't want to have tofile for bankruptcy.
And my accountant said well,you're going to have to make
this much more money this yearif you don't want to file
bankruptcy.
So I started speaking on theside and I hit that number right
on the number.
Well, the next year, nicole, hegave me a much higher number
and I hit that number right onthe number.
(02:20):
So in year three, I thought,well, maybe I should set a
higher number.
And basically, during one ofthe worst economic downturns in
American history, I was able tobuild up a very profitable,
lucrative speaking businesswhich was rolling really well.
And then, in 2020, a thingcalled COVID occurred and people
asked how's your business.
I'm like, oh the way, I justlost 200 speaking engagements
overnight because they've shutdown the world.
Yeah, I'm doing great.
(02:41):
Well, for years, people havebeen asking me to coach them in
speaking, and I always resisted,nicole, because I have a very
high standard for my students.
I will not let you fail.
I actually keep you accountableand I bug you until you succeed
.
That's what fulfills me isseeing my clients and my
students succeed, and it turnsout.
I love working withentrepreneurs and executives
(03:02):
because they're highly motivatedand they actually listen to the
coaching and they do the work.
And so now, basically, Iempower leaders to transform
their personal experiences intopowerful business stories that
inspire action, drive growth andcreate lasting impact, because
my vision is to revolutionizebusiness communication by making
(03:24):
authentic storytelling thecornerstone of impactful
leadership.
And so that is a very longanswer to your very short
question.
Speaker 1 (03:33):
No, but it was a great answer.
That is just fantastic.
That's one of the things Iwrote in my book.
Is part of growing up isrealizing that everyone around
you is a screw up your parents,the ones that you idolize, that
you thought were perfect, eveneverybody in the Bible, like
most of everybody that you seetheir stories they all screwed
up real bad.
And so, yes, we are in greatcompany, right?
(03:56):
Okay, that was wonderful.
So talk to me a little bitabout how you've blended
leadership and storytellingSuper important.
I want to hear a little bitmore about that.
Speaker 2 (04:12):
Well, when I taught in the hood in the inner city, I
saw my kids really didn't readthat much and I have to confess
I hated reading growing up.
My father was a librarian.
I always hated the publiclibrary.
It always smelled funny to me,the furniture was uncomfortable,
there was always some elderlywoman telling me to be quiet and
there's always a homeless guythinks he's a vampire hanging
(04:33):
out by the bookshelves.
I always hated the publiclibrary.
It wasn't until I startedteaching in the hood and I saw a
lot of my kids didn't have theaccess that I had growing up.
I mean, I was very blessed,nicole.
Both of my parents were in thehome.
We weren't rich, we were poor,but we always had food on the
table and my parents always readto us kids.
(04:53):
They read in front of us kids.
We had plenty of access toreading materials and I can tell
you from vast experiencebecause I read a lot.
Now there are plenty of readersthat don't necessarily become
effective leaders, but I havenever, ever spotted an effective
leader that is not also an avidreader.
And it doesn't matter if you'retalking in the business realm.
You look at people like WarrenBuffett still reads 10 hours a
(05:17):
day.
Jeff Bezos reads a book a day.
You look in the militaryGeneral Schwarzkopf they said he
could read in four languagesand quote Shakespeare
voraciously.
You look at presidents.
I always love sharing thisanecdote.
A lot of people don't know thatPresident Kennedy was at a
press conference once and thejournalist asked him what he was
reading.
(05:38):
He said oh, I'm reading thiscool spy book about this guy
named James Bond.
Well, mgm actually was watchingthat press conference.
They bought the rights to JamesBond and that's the reason we
have the James Bond movie series.
Speaker 1 (05:51):
I love that, isn't that?
Speaker 2 (05:51):
a cool story.
I mean even like in things likesports.
I mean I could have kissedLeBron James.
You're in Miami.
Before the Miami Heat were intheir first NBA title run with
LeBron, they showed him in thelocker room reading the Hunger
Games by Suzanne Collins.
I'm like man, you just did moreto get kids pumped up about
(06:12):
reading than I'll ever be ableto do, and so there's really a
connect between reading andleadership.
So, getting back to yourquestion about storytelling is
the best stories you know whenI'm working with people.
Really, the first exercise Ilike to share with people is sit
down in a comfortable chairwith a pen and paper and a
libation of choice and for anhour I want you to write down
(06:32):
every story that's ever happenedto you, and I don't mean the
entire story, I just meantriggers, like the time I locked
myself out of the car in frontof Costco, the time dad spilt
mustard on his tie when we wentto that fancy restaurant.
You'll find in an hour you'llcome up with about 500 stories
just like this.
That's the first part of theexercise.
The second part of the exerciseis then I want you to think
about well, what's this storyreally about?
(06:53):
Oh, this is a story about nevergiving up.
Oh, this is a story aboutloyalty.
Oh, this is a story about love.
And so if you went on mycomputer, you'd find hundreds,
if not thousands, of files withtens of thousands of stories.
And so whenever I'm trying tomake a point, when I'm giving a
presentation, I just have to goto one of these files.
I'm like, oh, I have a storyfor that.
(07:15):
So I'll give you an example.
I always like basic stories.
So I'll say, you know, too manypeople try and brag during
their presentations and I agreewith Brene Brown on this is, if
you really want to have animpact and this is what I love
about your podcast share yourvulnerabilities, don't share
your successes, because all ofus, like you said, are screw ups
(07:37):
, and you're going to relate alot better to your audience when
you show them that.
So here's an example of takinga trigger and turning it into a
point.
So I say, when I was anelementary school teacher, every
other teacher at my school wentthrough hundreds, if not
thousands, of Band-Aids everyschool year.
I mean, kids love Band-Aids.
They work better than smokes onthe prison yard.
(07:58):
Well, every year I went throughexactly one Band-Aid and my
colleagues always ask me what'syour secret?
Well, on the first day ofschool I always have a chubby
kid.
We'll call him Paco.
He's picking at a scab allmorning.
Finally, about after lunch, hehas success.
He starts bleeding and theannoying little girl next to him
rubs her nose, raises her hand,says Ms Roussel, paco's
bleeding.
I'm like, oh my gosh, paco, youknow what you need.
(08:19):
You need a Band-Aid.
Now I have 33 little headslooking at me.
I'm like I got a drawer full ofBand-Aids in my desk and I
don't have ordinary Band-Aids.
I have Mighty Morphin, powerRanger Band-Aids and I'm gonna
give you the Green Rangerbecause he's the coolest.
Now Paco's grinning.
All the kids are smiling as Itake Paco to my desk, I open up
(08:43):
the drawer, I say, oh, before Iput on the band-aid, we got to
clean out the wound.
Then I show all the kids therubbing alcohol and I say Paco,
hold onto my hand, this mightsting a little bit.
I start, I put on the band-aid.
I'm like, there you go.
Anybody else need a band-aid?
My students can have a skullfracture and they will never ask
me for it.
Ladies and gentlemen, today I'mnot going to give you band-aids
(09:07):
.
I'm going to give you apractical guide on how to create
a well-crafted story that getsyou more clients as a business
owner.
So see, that's how I took likea humorous anecdote and turned
it into okay, this is going toguide my storytelling Again.
Very long answer to your shortquestion.
Speaker 1 (09:26):
No, but fantastic answer, and I want you to notice
how natural that transition was.
You guys, like he went fromthat story.
I teach it to my clients allthe time.
They're like, but how do I goto the call to action?
That's where it's coming from.
That's the whole point of thestory is you're bringing them in
.
You made me laugh and now I'mlike, oh my God, like this makes
(09:46):
so much sense.
It's not a bandaid, this is asolution.
I love it.
And so that you did such a greatjob of telling us the story but
then also showing us how to usethat, like in a, in a
presentation.
Right, because we're nottelling stories just to tell the
story.
Right, like there's a purpose,there's a reason why we want you
to feel these certain emotions.
And then we want to say, heylook, we have a solution to
(10:09):
something that's hurting you.
So, like you know,unfortunately for our little
what was his name?
Paco?
Like you know, unfortunately,his solution hurt a little bit.
Yours doesn't have to, right,but that was so good.
That was just such a greatexample of how you do that.
Because there's so muchresistance to that sometimes and
(10:31):
my clients, I'm like all right,let's write down your story and
then let's do the call toaction.
They're like I don't know.
I don't know how to put themtogether.
Speaker 2 (10:41):
Well, this is why you're doing such a great job
with this podcast, nicole.
It attracted me.
I don't know how to put themtogether.
Well, this is why you're doingsuch a great job with this
podcast, nicole.
It attracted me.
I'm like, oh, we're two peas ina pod, we're doing the same
thing, and this is actually animportant point I make to people
.
I was working with a person theother day and I'm like oh, why
would I work with you, danny?
You're my competition.
And I said, well, that's whereyou and I differ.
I have no competition, I onlyhave potential collaborators.
I mean, you know, the world's abig place, like everybody.
(11:03):
There's lots of people that dowhat we do, but they don't do it
the way we do it.
I mean, one of the things thatI think really makes me unique
is I don't like sad stories.
I mean and there's threereasons why I don't like that.
First of all, the world justsurvived a global pandemic.
I don't think we need anothersad story.
Everybody's had bad thingshappen to them.
I think we need more hope inthe world.
(11:23):
Second of all, you and I areteaching people.
I mean, I call it awell-crafted story.
I've heard people call it asignature talk.
Politicians would call it astump speech.
This is a speech you deliveragain and again to introduce
yourself to new audiences.
So you're going to bedelivering this speech again and
again.
Do you really want to talkabout the most tragic day in
(11:45):
your life again and again?
I have no idea how people dothat.
And third and this is wherepeople get angry with me I have
one objective when I'm on stage,I want you to leave feeling
better than when you came in.
I want you smiling, happy,laughing.
I think there's somethingadmirable as that as my
objective.
I believe these people tell thesame sad story again and again.
By the 20th time they'retelling it now.
(12:05):
Those are crocodile tears andnow they're being manipulative.
And I'm not saying it's not aneffective sales strategy.
It's actually a very effectivesales strategy.
But I, for one, don't want tohave to shower after I get off
stage because I just manipulatedmy audience.
I mean what I love that youalso do, nicole.
The biggest mistake I see withpeople is they're giving
multiple calls to action, andthis is a big mistake.
(12:26):
And I want the listeners toreally listen in on this.
You have to be very clear.
Choices confuse and cause youto lose.
You're going to have lesspeople sign up for whatever
you're doing the more optionsyou give them, even on podcasts.
I was on a podcast just beforeyou and I uh uh got on, nicole,
and at the end of the podcastthe podcast host said oh uh,
(12:48):
make sure you leave us afive-star review, subscribe and,
uh, tell your friends aboutthis podcast.
I'm like well, you just gaveyour audience three different
calls to action.
They're not going to do any ofthem like.
You need to figure out one, onecall call to action, and it can
be different things.
I mean you can, you know it canbe an.
It can be a free call to action, like subscribe to my
(13:10):
newsletter or sign up for a freecall.
It can be a paid offer, likepurchase my product or invest in
my coaching program.
But you need to have one clearcall to action and what you and
I are teaching people is well,here's a formula.
You don't have to have just onespeech.
I mean I have probably 50different speeches based on my
different audiences, becausethose are the first things my
(13:35):
business partner, coach JimmyHayes, nelson and I I call us
the professor and the poetbecause I come from an academic
background.
He comes from Broadway, so wehave different perspectives with
people, but we always startwith our clients with two
clarity questions.
Those clarity questions are whois your audience and what is
the problem that you solve?
And I think you and I both knowthose are pretty basic
(13:56):
questions and 95% of peoplecannot answer those questions.
It's actually fascinating to me.
Speaker 1 (14:01):
I'd like to hear more from from you about what you
think about that, nicole yes,that is one of the things that I
really help my clients narrowdown, and it's what my coach
says.
It's really hard to see yourlabel from inside the bottle,
and so you are, you're like inyour own blind spot, right, and
(14:24):
so sometimes you don't even youdon't even know what you're like
, what the biggest that's one ofthe things I talk about with
your greatest strength couldactually be your weakness in
disguise, what you alwaysthought was your weakness, and
so they don't even see it, andso it's.
It's really like aboutnarrowing it down and being like
(14:45):
this is the solution that youprovide, and then once you, once
you see that you're like, oh,that the audience makes sense,
these are the people that needmy help, and and that's what it
is is getting clarity on youwill give you clarity on your
audience.
But if you don't know how youhelp, it's really hard to be
like.
These are the people that Ihelp because you just don't know
.
So, yeah, I think that's a.
Speaker 2 (15:07):
Well, the thing that you just said which I loved is
you talked about your coach, andthat's a lesson for everybody
listening in is, if you want tomeet successful people, I can
guarantee you the mostsuccessful people.
They all hire coaches.
I mean, I'm a golf fanatic andyou look at Tiger Woods.
He's the greatest golfer everto live.
He's got a putting coach, he'sgot a driving coach, he's got a
short game coach, he's got amental coach.
(15:27):
Maybe he should have hired arelationship coach.
But that's the importance ofcoaching and you and I are the
same that way.
I have a marketing coach rightnow I have an AI coach.
I have I've had speakingcoaches in the past.
I've had just generalmotivational get me off my butt
and do things and that's what Ihope that everybody listening to
(15:50):
this podcast.
Whether I was teaching my littleones or my older ones as they
exited my classroom every day,they always had to hear the same
refrain.
I always reminded them.
Kids remember education isvaluable, but execution is
priceless.
Knowledge is not power.
Only applied knowledge is power.
Knowing what the right thing todo and doing the right thing
are two very different things.
(16:11):
So let's go out, do the rightthing and make this world a
better place.
You got to get that in people'sminds.
I mean, so many people just sitand they nod but they don't do
anything.
And I think you and I, we bothget our fulfillment from clients
that we see where they were ayear ago and now they're making
presentations and it's like wow,night and day, it's great.
Speaker 1 (16:31):
Yeah, and you're making money.
It's coming in right, like thewebsite's doing the work for you
.
Like that's my favorite thing.
One of my favorite things tosay is like you're not supposed
to be your website, sugar daddy.
It's not supposed to just sitthere and look good and you just
throw money at it.
It's supposed to be makingmoney for you.
Let's put it to work for you.
So, speaking of which, likelet's say that I want to make an
(16:52):
impact and I'm learning aboutmy story and I want to get on
stage like you did, and I wantto do speeches and I want to
talk to people, and I want toget on stage like you did, and I
want to do speeches and I wantto talk to people and I want to
expand my influence, myauthority.
What advice would you have forme?
Speaker 2 (17:07):
Yeah.
So there's two ways that youget better at speaking, nicole,
and I know you know these.
But the first way is, first ofall, you got to watch lots of
speakers.
I mean, I watch at least 10speakers a day.
I watch politicians, I watchtelevangelists, I watch
comedians.
I watch them in front of biggroups in front of small groups,
in front of internationalaudiences and American audiences
in front of men in front ofwomen.
(17:27):
Here I'll give a ninja strategyfor your audience.
I watch a lot of televisedaward shows because when the
person wins the Academy Award,they only have 45 seconds to
connect with their audience.
Now, most people waste theirtime.
They get up there, they're likeI want to thank God, I want to
thank the Academy, and they'restupid.
Nobody pays attention.
But every now and then somebodydoes an excellent job.
So a few years ago there was agentleman.
(17:49):
His name was Joe Walker, he wasBritish and he won the Academy
Award for Best Film Editing.
Well, this is the AcademyAwards.
All the important people are inthe audience, the actors, and
you can see they don't careabout film editing and the
camera is scanning the crowd.
Nobody's paying attention.
And Joe Walker, he gets upthere.
He speaks very deliberately.
He says a lot of people don'tknow this, but when phrased
(18:13):
properly, the term Academy Awardnominee can be used as an
insult.
Well, now the camera's scanningthe crowd.
You see people kind of leaningin like what's he talking about?
And he says, for example,yesterday I got into an argument
with my 17-year-old daughterand she said well, academy Award
nominee Joe Walker.
All of a sudden you seeeverybody laughing hysterically.
(18:35):
He gets off stage.
Denzel Washington wants to meethim, sondra Bullock wants to
meet him.
30 seconds he connected withhis audience.
What are you doing to connectwith your audience?
So the first way to get betterat speaking is you got to watch
lots of different speakers.
The second way one of mycoaches, a guy named Jim Rohn,
(18:57):
and Jim used to say you can'tpay other people to do your
pushups Translation.
You got to do the work.
You got to practice.
I mean, even the smallest townsin America have a Lions Club,
an Optimist Club, a RotariesClub, a Kiwanis Club.
You got schools.
You got churches, synagogues,symbols, chambers of commerce.
You know podcasts.
(19:19):
I had a client, jimmy, and I hada client two years ago Gustavo.
Gustavo should be the presidentof the United States.
Gustavo came to America 30years ago from Ecuador, didn't
speak a word of English, didevery menial job on the planet,
saved every dime, invested inreal estate.
30 years later, the guy's worthlike $40 million.
So here's his offer, nicole.
(19:39):
His call to action was this hehas a four-month real estate
coaching program for $40,000.
Now I work with people withtheir offers all the time.
That is a very high-ticketoffer.
But I work with people withtheir offers all the time.
That is a very high ticketoffer.
But I told him exactly whatI've just told you.
I'm like, hey, you got to watchspeakers, you got to go out,
you got to do your reps, you gotto practice.
(20:00):
And he said, well, I'm going ona podcast tonight.
I'm like, hey, you're callingme tomorrow, gustav, I'm going
to hold you accountable.
Tell me how it goes.
He calls me the next day,nicole.
He's like oh my gosh, danny,you are a genius.
So I'm like did you go on thepodcast?
He's like yes.
I'm like did you make youroffer?
He's like yes.
I'm like, did you sell any?
He's like 23.
(20:22):
Reading is my specialty, notmath.
But if I'm doing my mathcorrectly, that night he made
$920,000 on an offer we hadcreated that afternoon and since
then he's made eight figuresoff of that speech and I share
the story.
Well, yeah, it's a little bitto brag because I'm just so
proud of Gustavo, but what I'mreally bragging about is you see
, what he did.
He actually did it.
Most people never do a thinglike he did.
(20:45):
The work of a more, you know Ialways have that your results
may vary.
A better example I had a guy, amore you know I always have
that your results may vary.
A better example I had a guy,jason, about three years ago
that uh, we were working withand jason.
I told him the same thing andjason was just a debbie downer I
don't know anybody, I can't geton podcasts, I can't go to
schools and I just had enough ofthem.
(21:06):
Like jason, do you have afacebook account?
He's like, yeah, I'm like we'regoing on right now, you're
going on facebook live, you'regoing to deliver this speech.
And I'm like, no, you're goingon right now, I'm going to make
you.
So we went on.
He did his, his talk that weput together.
Uh, one woman from Ontario,canada, accidentally watched and
guess what, he sucked, and Imade him do it the next day.
(21:29):
I'm like, get on again.
I didn't watch the next day,but the next day he said like
three people watched and hesucked, but he didn't suck as
bad as the first time.
Nicole Jason has been doing thisevery single day consistently
for the last three years.
He now has 6,000 people in hisFacebook community.
He now has 6,000 people in hisFacebook community and he made
(21:50):
almost seven figures last yearoff a speech that he delivers
the same speech every single dayAgain.
The reason I'm sharing that isI want everybody in the audience
to understand this is a skillthat can be taught and the way
you get better at anything isjust with the reps.
You got to do the reps andpractice all the time.
I mean Jason was terrified.
I work with people all the timethat are terrified.
(22:10):
I mean Jason was terrified.
I work with people all the timethat are terrified.
I mean, you know what you say.
Yeah, it's the same thing withyou, nicole.
I guarantee you, the first timeyou did the podcast it sucked.
And the second time it sucked,but it didn't suck as bad as the
first time.
And now there's proof.
Speaker 1 (22:21):
You can go listen to those first few episodes.
Speaker 2 (22:24):
It was a great, though.
I mean it's exactly the themeof your show, is all of us you
know.
Before you succeed, you got toscrew up, so that's.
Speaker 1 (22:32):
I was so nervous I remember being so nervous and I
didn't listen to those episodesfor like a year because I
couldn't hear myself.
I just put them up.
I was like I don't know, Idon't know, I don't know what I
said, but put it up because Iwent blank.
Speaker 2 (22:53):
But I went back and listened to them.
Speaker 1 (22:54):
I was like these are not half bad, I'm pretty good,
yeah.
But I tell my clients, like,don't judge yourself.
Like don't like give yourself alittle bit of time and then
you'll have a lot more grace,because you're like, look how
cute I was a year ago.
I was going to say somethinggreat.
Oh, to your point about coaches, Like even what I had thought
of when you had said it earlier.
Um, one of my favorite bandsdisturbed heavy metal.
(23:15):
He, the lead singer, has ascream coach, because you can't
just go out there and scream andthen hurt your vocal cords.
So even even something asspecific as that, um, but that
is just absolutely fantastic.
Now, as we're coming up to thetop of the hour, I want to know
how can we stay in touch withyou?
Speaker 2 (23:35):
Well, as a thank you to you and your audience for
bearing with me, nicole, I wantto give everybody a freebie.
So if you go to the websitefreestoryguidecom again
freestoryguidecom I'm going togive everybody their own
storytelling blueprint.
What this is is a blueprintthat'll take you through the
steps that Coach Jimmy and Itake our clients through to help
(23:58):
them create their well-craftedstory.
What this does for you is ittakes the guesswork out of what
do I have to do and where do Ihave to put it to create an
effective presentation.
What this means for you is nowyou have the ability to get more
clients and to have that impactthat you've always wanted.
You can get that atfreestoryguidecom.
And again, I just wanted tothank you, nicole.
(24:18):
I talk too much.
You've given me this stump togive my speech on and I just
appreciate all that you're doing.
You keep on doing it.
You're encouraging a lot ofpeople out there.
Speaker 1 (24:31):
Thank you so much.
I want you to reiteratesomething that you said.
You said that your client goeson the Facebook Live and tells
the same story every day.
Is that correct?
Say it again.
Like I need the people to hearthat because they're like.
I already said that I don'twant to say it again, so can you
(24:51):
just say that again real quick?
Well, I'll put it a differentway.
Speaker 2 (24:53):
You know, why do people go to watch Bruce
Springsteen and they pay $200when all they have to do is
download the songs or buy the CDfor $12?
They know the words, but thosewords reach them differently,
based on their differentmindsets.
And so I mean, I was watchingMonty Python and the Holy Grail
(25:14):
last night and there's a wholebunch of jokes that I had missed
.
I've seen it probably 50 times.
I'm like, oh, like you're indifferent places, and so you can
actually give that same speechagain and again, and the way
you're saying it and the wayit's translated to your audience
can be completely different.
And so I completely encourageand I know you do this with your
(25:35):
clients do the reps, man, do itagain and again.
That's how you get better atanything.
You know Michael Jordan didn'tjust practice free throws once.
He does them every single day.
That's why he's good.
Speaker 1 (25:47):
I'm not gonna.
I'm not gonna do my free throwscommentary.
I remember there was a certainsomeone else that was in the
playoffs or winning and like mylittle mom, she's like shorter
than me and she'd be like youdon't throw a free throw like
that, it's like this, it's like,but anyway.
So we can tell who has not beento free throw practice and who
(26:09):
has, and you know, like MichaelJordan was definitely the first
one in last one out and you cantell on the court.
So, last tip, final tip beforewe sign off, what's like the
biggest tip that you've got forus?
Speaker 2 (26:20):
Well, I don't provide tips except to waiters.
I provide strategies.
I guess the strategy is justwhat we've been encouraging
everybody to do Is, if youreally want to get out there,
you got to actually do the reps.
Hire a coach to help you out.
You know, uh, my toilet wasbroken a few weeks ago and so my
(26:41):
wife asked me to fix the toiletand I I called a plumber and he
fixed it for $900.
And she's like I told you tofix the toilet and I said I did,
(27:03):
I hired a.
I hired a professional who wasable to do it quickly,
efficiently and it didn't causeme a whole bunch of headaches.
If I had done it, it would havesomebody that works with people
every single day on how tocreate a powerful presentation
that gets people to take thatnext step.
Speaker 1 (27:20):
I love it.
That is fantastic.
Take action, take action, getit done.
That is the biggest thing forsure.
And I have coaches foreverything.
Like you said, I have like anacting coach, I have an a coach.
I have coaches for everything.
Like you said, I have like anacting coach, I have an ND coach
, I have a pain coach, I have abusiness coach, I have an AI
coach, like exactly what yousaid, and you know it's like
(27:41):
that, what what our parents usedto say to us the five people
you hang out with.
I'll tell you your future, likethat's why you have coaches,
because now you're elevatingyourself like the people you
hang out with the most.
My coaches are the people Ihang out with the most and like
I can feel you can see, like,like I said, with Michael Jordan
or, you know, with the freethrows, like you can see on the
(28:02):
court, the difference of thethings that we're doing off the
court, behind the scenes, andcoaching is definitely one of
them.
So make sure you check out DrDanny and make sure you get your
blueprint for your stories.
You guys know I love storiesand thank you for being here
with us and we will catch youguys next time on the next
episode of Overcome Yourself,the podcast.
Bye.
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