January 3, 2024 • 14 mins
Angie is one of our best friends! She is an absolute wealth of information and encourage you to tune in!
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
és
(00:30):
Hey everybody, it's Matt Moreno with Angie Verdusco today.
How are you today, Angie?
I'm doing great, Matt.
Thank you for having me today.
Yeah, you're welcome.
(00:50):
No problem.
Thanks for coming on.
Appreciate it.
So you and I know each other really well.
We were both working the same office and everything.
But I wanted to talk a little bit about your career and where you've come.
So what got you into interested in becoming a realtor and getting into real estate?
Right.
(01:11):
So I actually have a business background.
I went to school.
I went to Chico State got my bachelor's in business.
But what really sparked my interest in real estate was the fact that I got into investing
buying rental properties at a young age.
So in my last semester at Chico State, when I was getting ready to finish up, I ended
(01:36):
up going to BU and taking my real estate courses and, you know, scheduling the exam and getting
licensed since I was kind of in that industry just on the other side, buying rental properties.
And then my last semester, I was like, you know, I had a small baby at home and I wanted
to have more children and I wanted to do something that was going to allow me to dictate my schedule
(02:02):
and be able to raise my kids at the same time.
So yeah, I, you know, that sparked my interest.
I was already doing real estate related stuff at that time.
So that just really kind of pushed me to just jump right into real estate and become a licensed
realtor.
That's awesome.
Yeah.
And you know, everybody always talks about how much free time we have and how it's so
(02:26):
like such an easy career, right, that we can just dictate our own schedule.
And it's true to an extent.
I mean, it's up to us what time we wake up in the morning.
It's up to us what time we hop on the phone and make phone calls.
It's up to us what we do.
But have you found that this career has brought you that freedom that you expected it to?
(02:48):
Yes.
I actually do believe in that because yeah, it requires a lot of work.
I mean, we don't have a sit schedule where we click in and we click out like a regular,
you know, nine to five, but it is a family venture for me.
It's something that I'm very lucky and I feel very blessed that my kids are able to come
(03:11):
with me to showing so they can be here in the office.
And my clients love me and I love them and they know that, you know, they're going to
see my kids at one point or the other.
So yeah.
I hear you on that.
When I first started, I was all between my own ears about bringing my kids to like open
houses and stuff.
And my kids now are 10 and 13, so they're a little bit older.
(03:35):
But at the time, you know, little Madison was just a little girl and I'd bring her and
sit over in the corner and kind of color and I found out real quickly that it was actually
an advantage having the kids present and they, they're like your little assistants, you know,
(03:58):
and after a while and everybody thinks they're cute and they're obviously it's easier to
have a conversation about your children than anything else on the planet.
Right.
Right.
Yeah.
And I mean, it's a family venture to me really.
I'm just very blessed that this is a career.
This is a business.
(04:18):
This is my business and I'm happy that my kids are able to participate and you know, it allows
me to, you know, I'm a full time mom and that's never going to change and I love having my
kids around and I can bring them to work with me when I can then why not?
Yeah, that's awesome.
So let's talk about the market a little bit.
How's it treating you?
(04:39):
Are you?
Do you notice the slowdown at all?
Like some people are saying or you notice the business keeps trucking as long as you
keep working?
No, I don't know.
I think this year I was very fortunate where my business double as you know, compared to
other years.
And so I actually really enjoy this market.
(05:01):
I know it was a little slow for, for some people, but you know, I just, you know, I did
really good this last year and I'm planning to double my business this year now.
And so, you know, I, it's, I went back to basics pretty much 2023 and I made sure that
I was, you know, doing the work and doing my daily activities and prospecting all the
(05:26):
time and just, you know, keep my pipeline going at all times.
So I think 2023 was pretty great for me.
Yeah.
Yeah.
Same here.
I came up with a new whiteboard system for organizing my pipeline and really being able
to visualize, you know, the funnels real, it's an actual physical funnel.
(05:52):
It's not just some nerdy thing that I do on my computer anymore, you know, like it's,
it starts out as what's a good top of funnel device for attracting people, right?
Right.
And that's just simply an offer, an offer that you over deliver on every single day.
(06:13):
But then those people go into your CRM, but do they stay there?
And that's, that's what I've really changed this year about my business is I forced them
not to stay stagnant, just looking at houses on my, my website, stuff like that.
But I've interacted, started interacting with them like one-on-one, right?
(06:35):
Making those calls instead of cold calling expires and, you know, for sale by owners
like I was in years past, because that, that brought us some business, but it brings you
a whole lot less business than reaching out to your database and talking to the people
that already have, you know, decided that they want to build a relationship with you,
(06:59):
right?
So we kind of did the same thing as far as going back to the basics.
And then Janelle and I, you know, we really finally have the conversations when you're
a team, you have to stay in your own lane.
And I have a really, really hard time with that because I'm a little more controlling,
right?
(07:20):
So we have to finally have the conversation of like, okay, she takes care of the paperwork
and I take care of, you know, the marketing and, you know, the follow-up and the calls
and stuff like that, right?
And since we've done that, the organization of our business has really cleaned up and
(07:40):
it runs like a whole, like I'm way less stressed out now than I have been in previous years.
I know I don't seem stressed out when I'm at the office or whatever, but I mean, sometimes
I am because I overdo, I overextend, right?
I'm doing too much of what I shouldn't be doing instead of what I should be focusing
(08:03):
on.
Right.
And sorry to cut you off.
And at the end of the day, I mean, you're a duo, a team, and it's nice that each one
of you have their own strengths.
So I think it's important that you focus on your strengths that you have and she focused
on her strengths and that just makes things flow and everything be so much smoothly when
(08:24):
you're in the team.
So yeah, I totally get it.
Even for myself, I, you know, it's just me running the show, but I, you know, I don't
get too hung up on the things that I, that I'm not too good at.
I focus on what I'm good at, my strengths, and then everything else I delegate to, you
know, like my first couple of years I was doing all the paperwork and I didn't have
(08:47):
an assistant for this year.
I, you know, got myself an assistant and a TC, CND Blair.
She's amazing here in the office.
And she just takes care of that for me.
So I know that's not, you know, I delegate those things to her so that I'm able to dedicate
more time to my business.
It makes a world of difference, doesn't it?
It does.
It clears up your mind and you can focus.
(09:12):
So do you block out time every day to call people and build your database?
I do.
I do.
So one of the things that I really hammered this past year and that I'm carrying, you
know, continuing to do this year, it's prospecting.
Yeah.
So usually when I come in, that's like one of the things that I have, that's the first
(09:33):
thing that I have time blocked on my schedule on my agenda, which is prospecting.
Nice.
Yeah.
I know in the past you've done some pretty interesting things at the office, like having
a first time home buyer workshops and stuff like that.
You did those in both English and Spanish, right?
Like you were, I think that's so awesome, like giving that opportunity to people to
(09:59):
be able to come in and learn from you and learn from, did you have a lender on those?
I do.
Yeah, I do.
I actually do have that prepared for this year also.
I have a wonderful lender who's bilingual and, you know, I put the home buyer seminars
together and she comes in and we make a really good team.
(10:20):
My main goal when I do the home buyer seminars is to make sure that I'm educating my home
buyers and that I'm a resource for my people.
That's the main goal for us to be a resource for them and to make sure that they're being
educated and they're learning about the home buying process.
So, yeah, having a lender on site is very important because they're able to answer all
(10:41):
the numbers, all the credit questions, all the extra things that she can help them on.
So yeah, that's very important.
And we have really good turnout.
So I remember very lucky.
Yeah.
That's cool.
Do you ever do any other events or is it just that?
Yeah, this past year I actually started focusing more on events.
(11:02):
Those were actually really fun.
I think it's a great way for me to love on my past clients and my future clients.
So this past year I had a pie giveaway for Thanksgiving and then we were in December,
we did a cookies for Santa.
So those were great events.
Definitely doing those again this year.
(11:25):
I think it's a great way to catch up with my clients and with everybody and have a good
time and give a little bit something back to them for the continue support and referrals
that they always give to me.
And what do you do?
I know what we do every year to build our database, right?
(11:47):
Because that's what prospecting is all about.
At the end of the day, if you're not feeding the CRM, if you're not feeding your pipeline,
you're going to run out of business pretty quick.
So for Janelle and I, we do the Easter egg hunt every year over there.
(12:07):
That gets good turnout.
Then we do the fair, right?
Between those two events, we probably add something like 700 to a thousand leads a year.
And they're all the same leads that you would pay for if you went and paid the Z word.
(12:28):
Every month to get the leads, right?
What are you doing?
Do you do anything else creative to bring in those leads towards your business to attract
people to you?
You know, my business is very organic.
I've never paid for a lead or I've never paid any lead sources.
It's very organic, it's really about going out there prospecting, building relationships
(12:52):
with people, connecting.
I mean, social media is a huge part of my business.
I'm a camera that this.
I see all the time on there.
Every time I turn on my phone, I know that I'm going to be hanging out with Andy.
Yeah, so I mean, social media is such a big part of my business.
I would say that, you know, 99, if not 100% of my business comes from social media.
(13:18):
Wow.
That's just from posting stuff and sharing with people.
Yeah, building relationships.
The other part will be referrals from like past clients or somebody that knows me.
But yeah, social media has been great.
I think it's a great way for me to connect with people and build those relationships
(13:38):
and build that trust and that credibility through social media.
So yeah, I do dedicate time and I'm very consistent on there.
So yeah.
Well, hey, I really appreciate you coming on with me today.
This has been fun.
(13:58):
How do people get a hold of you?
They can find me again on social media, Instagram, Facebook.
I'm also on TikTok as well.
You can find me, I have the same handle.
It's realtor Angie Verduzco.
Please feel free to send me a DM.
If you're an agent, if you're looking to buy a house, I'm happy to, you know, you can
(14:21):
go ahead and DM me and I'm happy to connect with you anytime.
I'm here to help you, whether that's buying or selling or growing your business.
Awesome.
Well, hey, stick around for a second, okay?
Sounds good.
Thank you for having me.
You're welcome.
Thank you.
és
(00:30):
Hey everybody, it's Matt Moreno with Angie Verdusco today.
How are you today, Angie?
I'm doing great, Matt.
Thank you for having me today.
Yeah, you're welcome.
(00:50):
No problem.
Thanks for coming on.
Appreciate it.
So you and I know each other really well.
We were both working the same office and everything.
But I wanted to talk a little bit about your career and where you've come.
So what got you into interested in becoming a realtor and getting into real estate?
Right.
(01:11):
So I actually have a business background.
I went to school.
I went to Chico State got my bachelor's in business.
But what really sparked my interest in real estate was the fact that I got into investing
buying rental properties at a young age.
So in my last semester at Chico State, when I was getting ready to finish up, I ended
(01:36):
up going to BU and taking my real estate courses and, you know, scheduling the exam and getting
licensed since I was kind of in that industry just on the other side, buying rental properties.
And then my last semester, I was like, you know, I had a small baby at home and I wanted
to have more children and I wanted to do something that was going to allow me to dictate my schedule
(02:02):
and be able to raise my kids at the same time.
So yeah, I, you know, that sparked my interest.
I was already doing real estate related stuff at that time.
So that just really kind of pushed me to just jump right into real estate and become a licensed
realtor.
That's awesome.
Yeah.
And you know, everybody always talks about how much free time we have and how it's so
(02:26):
like such an easy career, right, that we can just dictate our own schedule.
And it's true to an extent.
I mean, it's up to us what time we wake up in the morning.
It's up to us what time we hop on the phone and make phone calls.
It's up to us what we do.
But have you found that this career has brought you that freedom that you expected it to?
(02:48):
Yes.
I actually do believe in that because yeah, it requires a lot of work.
I mean, we don't have a sit schedule where we click in and we click out like a regular,
you know, nine to five, but it is a family venture for me.
It's something that I'm very lucky and I feel very blessed that my kids are able to come
(03:11):
with me to showing so they can be here in the office.
And my clients love me and I love them and they know that, you know, they're going to
see my kids at one point or the other.
So yeah.
I hear you on that.
When I first started, I was all between my own ears about bringing my kids to like open
houses and stuff.
And my kids now are 10 and 13, so they're a little bit older.
(03:35):
But at the time, you know, little Madison was just a little girl and I'd bring her and
sit over in the corner and kind of color and I found out real quickly that it was actually
an advantage having the kids present and they, they're like your little assistants, you know,
(03:58):
and after a while and everybody thinks they're cute and they're obviously it's easier to
have a conversation about your children than anything else on the planet.
Right.
Right.
Yeah.
And I mean, it's a family venture to me really.
I'm just very blessed that this is a career.
This is a business.
(04:18):
This is my business and I'm happy that my kids are able to participate and you know, it allows
me to, you know, I'm a full time mom and that's never going to change and I love having my
kids around and I can bring them to work with me when I can then why not?
Yeah, that's awesome.
So let's talk about the market a little bit.
How's it treating you?
(04:39):
Are you?
Do you notice the slowdown at all?
Like some people are saying or you notice the business keeps trucking as long as you
keep working?
No, I don't know.
I think this year I was very fortunate where my business double as you know, compared to
other years.
And so I actually really enjoy this market.
(05:01):
I know it was a little slow for, for some people, but you know, I just, you know, I did
really good this last year and I'm planning to double my business this year now.
And so, you know, I, it's, I went back to basics pretty much 2023 and I made sure that
I was, you know, doing the work and doing my daily activities and prospecting all the
(05:26):
time and just, you know, keep my pipeline going at all times.
So I think 2023 was pretty great for me.
Yeah.
Yeah.
Same here.
I came up with a new whiteboard system for organizing my pipeline and really being able
to visualize, you know, the funnels real, it's an actual physical funnel.
(05:52):
It's not just some nerdy thing that I do on my computer anymore, you know, like it's,
it starts out as what's a good top of funnel device for attracting people, right?
Right.
And that's just simply an offer, an offer that you over deliver on every single day.
(06:13):
But then those people go into your CRM, but do they stay there?
And that's, that's what I've really changed this year about my business is I forced them
not to stay stagnant, just looking at houses on my, my website, stuff like that.
But I've interacted, started interacting with them like one-on-one, right?
(06:35):
Making those calls instead of cold calling expires and, you know, for sale by owners
like I was in years past, because that, that brought us some business, but it brings you
a whole lot less business than reaching out to your database and talking to the people
that already have, you know, decided that they want to build a relationship with you,
(06:59):
right?
So we kind of did the same thing as far as going back to the basics.
And then Janelle and I, you know, we really finally have the conversations when you're
a team, you have to stay in your own lane.
And I have a really, really hard time with that because I'm a little more controlling,
right?
(07:20):
So we have to finally have the conversation of like, okay, she takes care of the paperwork
and I take care of, you know, the marketing and, you know, the follow-up and the calls
and stuff like that, right?
And since we've done that, the organization of our business has really cleaned up and
(07:40):
it runs like a whole, like I'm way less stressed out now than I have been in previous years.
I know I don't seem stressed out when I'm at the office or whatever, but I mean, sometimes
I am because I overdo, I overextend, right?
I'm doing too much of what I shouldn't be doing instead of what I should be focusing
(08:03):
on.
Right.
And sorry to cut you off.
And at the end of the day, I mean, you're a duo, a team, and it's nice that each one
of you have their own strengths.
So I think it's important that you focus on your strengths that you have and she focused
on her strengths and that just makes things flow and everything be so much smoothly when
(08:24):
you're in the team.
So yeah, I totally get it.
Even for myself, I, you know, it's just me running the show, but I, you know, I don't
get too hung up on the things that I, that I'm not too good at.
I focus on what I'm good at, my strengths, and then everything else I delegate to, you
know, like my first couple of years I was doing all the paperwork and I didn't have
(08:47):
an assistant for this year.
I, you know, got myself an assistant and a TC, CND Blair.
She's amazing here in the office.
And she just takes care of that for me.
So I know that's not, you know, I delegate those things to her so that I'm able to dedicate
more time to my business.
It makes a world of difference, doesn't it?
It does.
It clears up your mind and you can focus.
(09:12):
So do you block out time every day to call people and build your database?
I do.
I do.
So one of the things that I really hammered this past year and that I'm carrying, you
know, continuing to do this year, it's prospecting.
Yeah.
So usually when I come in, that's like one of the things that I have, that's the first
(09:33):
thing that I have time blocked on my schedule on my agenda, which is prospecting.
Nice.
Yeah.
I know in the past you've done some pretty interesting things at the office, like having
a first time home buyer workshops and stuff like that.
You did those in both English and Spanish, right?
Like you were, I think that's so awesome, like giving that opportunity to people to
(09:59):
be able to come in and learn from you and learn from, did you have a lender on those?
I do.
Yeah, I do.
I actually do have that prepared for this year also.
I have a wonderful lender who's bilingual and, you know, I put the home buyer seminars
together and she comes in and we make a really good team.
(10:20):
My main goal when I do the home buyer seminars is to make sure that I'm educating my home
buyers and that I'm a resource for my people.
That's the main goal for us to be a resource for them and to make sure that they're being
educated and they're learning about the home buying process.
So, yeah, having a lender on site is very important because they're able to answer all
(10:41):
the numbers, all the credit questions, all the extra things that she can help them on.
So yeah, that's very important.
And we have really good turnout.
So I remember very lucky.
Yeah.
That's cool.
Do you ever do any other events or is it just that?
Yeah, this past year I actually started focusing more on events.
(11:02):
Those were actually really fun.
I think it's a great way for me to love on my past clients and my future clients.
So this past year I had a pie giveaway for Thanksgiving and then we were in December,
we did a cookies for Santa.
So those were great events.
Definitely doing those again this year.
(11:25):
I think it's a great way to catch up with my clients and with everybody and have a good
time and give a little bit something back to them for the continue support and referrals
that they always give to me.
And what do you do?
I know what we do every year to build our database, right?
(11:47):
Because that's what prospecting is all about.
At the end of the day, if you're not feeding the CRM, if you're not feeding your pipeline,
you're going to run out of business pretty quick.
So for Janelle and I, we do the Easter egg hunt every year over there.
(12:07):
That gets good turnout.
Then we do the fair, right?
Between those two events, we probably add something like 700 to a thousand leads a year.
And they're all the same leads that you would pay for if you went and paid the Z word.
(12:28):
Every month to get the leads, right?
What are you doing?
Do you do anything else creative to bring in those leads towards your business to attract
people to you?
You know, my business is very organic.
I've never paid for a lead or I've never paid any lead sources.
It's very organic, it's really about going out there prospecting, building relationships
(12:52):
with people, connecting.
I mean, social media is a huge part of my business.
I'm a camera that this.
I see all the time on there.
Every time I turn on my phone, I know that I'm going to be hanging out with Andy.
Yeah, so I mean, social media is such a big part of my business.
I would say that, you know, 99, if not 100% of my business comes from social media.
(13:18):
Wow.
That's just from posting stuff and sharing with people.
Yeah, building relationships.
The other part will be referrals from like past clients or somebody that knows me.
But yeah, social media has been great.
I think it's a great way for me to connect with people and build those relationships
(13:38):
and build that trust and that credibility through social media.
So yeah, I do dedicate time and I'm very consistent on there.
So yeah.
Well, hey, I really appreciate you coming on with me today.
This has been fun.
(13:58):
How do people get a hold of you?
They can find me again on social media, Instagram, Facebook.
I'm also on TikTok as well.
You can find me, I have the same handle.
It's realtor Angie Verduzco.
Please feel free to send me a DM.
If you're an agent, if you're looking to buy a house, I'm happy to, you know, you can
(14:21):
go ahead and DM me and I'm happy to connect with you anytime.
I'm here to help you, whether that's buying or selling or growing your business.
Awesome.
Well, hey, stick around for a second, okay?
Sounds good.
Thank you for having me.
You're welcome.
Thank you.
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