On this episode, we welcome longtime friend and marketing expert David Gravois, founder of Gravois Graphics (soon to be rebranded as Make Waves Marketing). David shares his journey from working in-house corporate marketing to taking the leap into entrepreneurship in 2020, right at the start of the pandemic. That timing turned out to be perfect, as businesses everywhere scrambled to get online and build a digital footprint.
David talks about the challenges of growing a creative business, the importance of branding and reputation, and how staying consistent with marketing separates thriving companies from stagnant ones. He also dives into how AI is changing the world, and what the future might hold for content, advertising, and even deepfakes. With plenty of laughs, Seinfeld references, and candid stories about wins and mistakes, this conversation is both entertaining and packed with insights for business owners, professionals, and creatives alike.
Here’s what we discuss in this episode:
📚 The mindset of constant learning as a superpower for entrepreneurs
🏷️ The make-or-break role of branding and reputation in landing bigger clients
🤖 Real-world ways AI is already reshaping marketing and the legal profession
🌊 David offers marketing tips and tricks
0:00 – Meet David (& His Favorite Seinfeld Episode)
12:07 – Rapid Fire Q&A
13:26 – How Brad & David use AI
27:08 – David’s Favorite Books
31:04 – Entrepreneurship: Lessons & Reverse-Engineering Goals
38:18 – David’s Rebrand Announcement
Visit Gravois Graphics: https://www.gravoisgraphics.com
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