All Episodes

September 4, 2025 31 mins

Send us a text

Today, we’re excited to welcome Mike Morse, founder of Michigan’s largest personal injury firm and author of Fireproof, to talk about the lessons he’s learned from three decades of practice and leadership. Mike has become a mentor and friend to us, and we’re looking forward to going inside his incredibly successful business. 

Growing a law firm from 25 employees to more than 240 without losing your culture is something every business owner strives for, and Mike will share how hiring a business coach transformed his approach. Plus, learn why culture and core values are the foundation of retention, and how growth creates opportunities for every team member, not just leadership. 

From culture and client advocacy to lessons about insurance companies and managing mistakes, Mike’s insight will clearly help attorneys but will also benefit leaders and entrepreneurs in all professions. 

Here’s what we discuss in this episode:

0:00 – Meet Mike

2:17 – The Work Culture

5:19 – Growth for everyone

8:09 – What motivates him

15:09 – Insurance companies & litigation

20:02 – Accepting mistakes in the business

24:08 – Rapid fire questions 

About the Mike Morse Law Firm: https://www.855mikewins.com/ 

Get the Fireproof book: https://fireproofmyfirm.myshopify.com/products/fireproof-a-five-step-model-to-take-your-law-firm-from-unpredictable-to-wildly-profitable 

Injured? Begin the process here:

Scott Vicknair Injury Lawyers: https://www.scottvicknair.com/

Car Accident Lawyer: https://www.scottvicknair.com/new-orleans/car-accident-lawyer/

Truck Accident Lawyer: https://www.scottvicknair.com/new-orleans/truck-accident-lawyer/

Motorcycle Accident Lawyer: https://www.scottvicknair.com/new-orleans/motorcycle-accident-lawyer/

Probate, Succession and Estate Legal Needs?
Visit Scott Law Group – Estate Counsel: https://www.louisianasuccessionattorney.com/

More Resources

Subscribe to the Podcast on YouTube: https://www.youtube.com/@scottvicknairlaw?sub_confirmation=1

Mark as Played

Advertise With Us

Popular Podcasts

Las Culturistas with Matt Rogers and Bowen Yang

Las Culturistas with Matt Rogers and Bowen Yang

Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.

Crime Junkie

Crime Junkie

Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.

Stuff You Should Know

Stuff You Should Know

If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.