No Loans, Just Grit and a Killer Fried Chicken Sandwich

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What happens when you buy a busted van from a burnt-out taco vendor for $3,500 by the river? If you’re Anthony Cruz, it sparks a gritty, years-long grind that leads to Southerns, one of the most buzzed-about fried chicken spots in the city. In this episode, David Vicknair sits down with Anthony to unpack that unlikely journey, from healthcare marketing, to award-winning fish tacos, to a fried chicken sandwich that locals line up for. Anthony shares how a signature rub (no sauce needed) helped set them apart, and why building a strong team means more than chasing commas in a bank account.

But this isn’t just about food, it’s about building something that lasts. Anthony talks expansion, including a new Hammond location, and drops business fundamentals gems: pivoting fast, growing without debt, and creating real opportunities for his people. Plus, hear how staying teachable (yep, even learning hashtags) helped turn hustle into a movement.

Here’s what we discuss in this episode:

🏆 Winning major food festivals and gaining popularity   

🔁 Mastering the art of pivoting through Covid and beyond

🔥 The signature fried chicken sandwich that people line up for

💸 How they grew without loans, investors, or personal guarantees

👥 Prioritizing culture, mentorship, and real team growth

Learn more about Southerns: https://www.southernsfood.com 
Follow Southerns on Instagram: https://www.instagram.com/southernsfood/ 
Follow Southerns on TikTok: https://www.tiktok.com/@southerns.restaurant

Injured? Begin the process here:

Scott Vicknair Injury Lawyers: https://www.scottvicknair.com/

Car Accident Lawyer: https://www.scottvicknair.com/new-orleans/car-accident-lawyer/

Truck Accident Lawyer: https://www.scottvicknair.com/new-orleans/truck-accident-lawyer/

Motorcycle Accident Lawyer: https://www.scottvicknair.com/new-orleans/motorcycle-accident-lawyer/

Probate, Succession and Estate Legal Needs?
Visit Scott Law Group – Estate Counsel: https://www.louisianasuccessionattorney.com/

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