Own It

Own It

We’re buying out of the ad industry boys’ club. Hosted by Cornett owner Christy Hiler, Own It lifts up the stories of women and nonbinary ad agency owners: their challenges, their successes, and their goals for the industry. We’re aiming to start a movement—because you don’t have the power until you own it.

Episodes

October 29, 2024 26 mins
This week on Own It, we’re talking to Molly Baker from Indie Consulting. Her New York-based firm is a full-service marketing partner for brands of all sizes. She started the company in 2018 after years with Ben & Jerry’s and powerhouse digital agency 360i.  We talked about everything from her journey both as an owner and a runner – she just finished her first Ironman competition – to her thoughts on how to close the gender gap in ...
Mark as Played
This week on Own It, we’re talking to Aliza Freud from SheSpeaks. That’s not only the name of her agency, but she also hosts the SheSpeaks podcast, so we’re turning the tables on her as the guest today. Aliza started SheSpeaks in 2007 amid the social media marketing boom. The firm is the largest, most diverse community of female consumers and influencers in the U.S. It is an award-winning agency that is part community, part influe...
Mark as Played
This week on Own It, we’re talking to Mary Lou Bunn from Flower Shop. She came to ownership after many years at some top agencies, but had two other careers prior to advertising. She also pulls experiences from work in the hotel industry and architecture. She’s spent the lion’s share of her work in business development and strategy, but started off as a communications specialist.  We talked about her journey, what she learned fro...
Mark as Played
This week on Own It, we’re talking to Dana Hork from Beers with Friends. With that name, you might anticipate a lively conversation, and you aren’t wrong. Dana’s agency says they can crack just about any business problem better, faster and without the B.S. They call these five-day sprints Beer Runs.  As you can imagine, we dig into her agency and its unique approach, but we also discussed the when, where and why of starting it and...
Mark as Played
September 24, 2024 35 mins
On this episode of Own It, we’re talking to Mindy Goldberg from Epoch Films. Mindy has worked in and around the movie and production industry for many years. Her experiences as a producer has touched famous directors and actors in both the U.S. and the United Kingdom. In 1989 after helping build a production company for others, Mindy and a partner went out on their own to start Epoch Films. They produce both motion pictures and te...
Mark as Played
September 17, 2024 32 mins
This week on Own It, we’re talking to Lucy Stratton from EA Collective. She and her team have delivered award-winning event marketing campaigns for Google, Twitter, Target, Oprah and more.  We talked about her journey to ownership, the experiences she’s’ delivering for clients and, of course, the challenge of closing the gender gap in agency ownership. She had so many valuable tidbits for us. You’re going to enjoy this as much as ...
Mark as Played
This week on Own It, we’re talking to Cathy Murphy and Sylvia Herrera from Venus Media. Their agency is a multicultural marketing firm that has deep experience in media strategies. They both started their careers at CBS Radio, but touched an all-star roster of brands over the years. We talked about so much in this interview, from bourbon to television shows to building successful agencies. And, of course, we dug into the challenge...
Mark as Played
This week on Own It, we’re talking to Erin Regan from Full Contact Advertising. It is a full-service creative agency based in Boston. Its purpose is to Make Impact, and boy, do they! Erin worked for several large agencies and a couple of brands over the years, the last several of which have been focused on driving growth. She said she has been fortunate to have strong women leaders above her through the years which have given her ...
Mark as Played
August 20, 2024 28 mins
This week on Own It, we’re talking to Ashley Rector from Quimby. She calls her firm the go-to social media marketing agency for revolutionary founders, CMOs and marketing teams. That word “revolutionary” certainly seems to describe her passion for her clients and this business. Ashley took a different path to agency ownership. She’s actually an attorney. We talked about that, her journey, and the challenges we face in closing the ...
Mark as Played
This week on Own It, we’re talking to Holly Willis from Magic Camp. It promises to be a brand’s best friend. She founded her firm because brand-building is hard and working with agencies shouldn’t be. She’s built a firm that is designed for operational efficiency and has a unique approach to running an agency We talked about that, her journey to ownership which included stints at FCB Chicago and 360i among other stops. We love exp...
Mark as Played
On this week's episode of Own It, we’re talking to Sonja Anderson of zö agency. Her firm champions the change-makers. It is a proud woman-owned marketing department for small to midsized businesses.  We talked about her journey to ownership, the reasons behind her focus on small to midsize businesses and, of course, her take on the challenge of growing women-owned agencies. We also talked a bit about her passion for traveling, whi...
Mark as Played
This week on Own It, we have a slightly different type of guest. We’re talking to Lori Murphree from Evalla Advisors. It is a financial services firm focused on mergers and acquisitions and investment banking. As you might expect, we certainly wanted to have her on the show to inform all of you about the possibilities of M&A in the agency world, but Lori is also passionate about female ownership across industries. So, we had a lot ...
Mark as Played
This week on Own It, we’re talking to Krista Ripma of Authentic Audience. It is a full-service digital agency that she says is now beyond the fight or flight mode of ownership. We talk about that and how her experiences as a business coach, yoga instructor and overall health and wellness expert impacts the work. We’ve always been fascinated by owners who run their agencies differently from the norm and Krista certainly qualifies t...
Mark as Played
On this week's episode of Own It, we have a great guest, but also a great guest host. Megan Lally from High Dive in Chicago sits in today and interviews Caroline May from Grown Creative in St. Louis. Her firm likes to think of advertising as a way to sneak art into the world. They focus on marrying ideas and stories to connect with people.  They talked about Caroline’s journey to ownership which included being a journalist, a publ...
Mark as Played
This week on Own It, we have a different episode than normal. We are welcoming back Flor Leibaschoff, who visited us with her partner Salma Gottfried, to talk about their journeys to owning BeautifulBeast. That was Episode 45, which we’ll link in our show notes. Flor is back this week to talk about an equally important gap to fill in agency ownership and that is of Hispanic and Latina representation as owners, but also to quantify ...
Mark as Played
On this week's episode of Own It, we’re talking to Erin Creaney and Tammy Brody of Good Day Collective. They describe the agency as the non-agency agency. That means clients get talent customized for their unique challenges without the overhead of a holding company or big agency.  We talked about their model, their journey to ownership and, of course, the challenge we face in putting more women in the role of agency ownership in th...
Mark as Played
On this week's episode of Own It, we’re talking to Julia Beardwood and Sarah Williams from Beardwood & Co. Julia started the agency almost 20 years ago after time at P&G both on the brand side, and serving them at an agency. And Sarah, though she was one of the first employees, just took over ownership from Julia.  The firm was born from a dissatisfaction with existing agency models. The agency aimed to accelerate growth for existi...
Mark as Played
On this week's episode of Own It, we’re talking to Kelly Bayett from Love Song and Barking Owl. She owns not one, but two audio production companies. Her work has touched many aspects of the advertising and agency world, so she not only has the ownership experience to share, but a unique perspective on the greater advertising world. We talked about her inspirations and challenges along the way to own two companies, her perspective ...
Mark as Played
On this week's episode of Own It, we’re talking to Alison Monk from Eden Collective. Her resume is a Who’s Who of the advertising and media business. Edelman, Mercury, Price Waterhouse Cooper, Grey, Conde Naste, Merkle. That’s one of the main reasons I wanted to get her on the show … she has such a deep and wide set of experiences to share with us. Alison and I talked about her journey to ownership, her vast experiences and influen...
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To kick off 2024 on OWN IT, we’re talking to Christine Olivas of No Single Individual. Her firm bolts on strategy to other agencies, but she has a wealth of experience across nearly every vertical you can think of. She’s also a 2023 Stevie Award winner which is an award for women in business.   We talked about her journey, her experiences working at and with agencies, and of course, we heard her perspective on closing the gender ga...
Mark as Played

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