Welcome to the Flow State Business Podcast. I’m Ruby, founder and CEO of Flow State Business, and I help coaches and service providers build a business that sells every single day without launches, funnel stacks, sales calls, or the grind. This show is all about daily sales and finding your flow state within that. I share exactly how I build evergreen, passive sales using a simple bridge model that turns small offers into a full ecosystem, so you can make sales while you sleep and grow toward your first million in flow. I have spent 8 years in business and generated more than 4 million dollars in sales, and these days I run everything from the Gold Coast with my husband Michael and our two boys. I learned the hard way that more launches, bigger teams, and constant hustle do not buy you freedom. So I stripped it all back, built a model that actually fits my life, and now my masterminds sell out and sales come in almost every day on autopilot. Each week you get solo episodes packed with the exact tactics behind selling daily, plus honest conversations with other founders and leaders building in flow. You will walk away ready to take aligned action and build a business that feels as good as it looks. Press play and enjoy the binge. xo Ruby
Sales have felt heavy lately, haven't they. You're staring down the end of the year, thinking about Christmas and dinners and presents, and quietly wondering how it's all going to work if things don't pick up.
Here's what came through for me in meditation this morning: it's not your strategy. You don't need another playbook stacked on top of the ten you've already got.
It's your energy. And when I look back at...
You feel it in your bones that you're here to do big things. But then it comes to actually being seen, actually charging what you're worth, actually letting yourself be known, and something in you shrinks.
I brought Jackie Gillies on for exactly this. She's a psychic medium, an original cast member of Real Housewives of Melbourne, and in over 23 years she's guided more than 50,000 people and built a multi-million dollar company led ...
You came into this work to change how someone's life felt. And somewhere in the last couple of years, you went quiet.
Maybe you didn't even notice it happening. The words stopped coming. The vision went blurry. You started shrinking yourself to be good for the algorithm.
I see it in so many of you right now, and I need you to know it's not more posting or better hooks that fixes it. Your message was always the thing. ...
I keep getting asked the same thing lately. How am I still selling, still getting brand deals, still getting all these open doors, all on organic? No ads. No boosting.
And the honest answer is I stopped caring about the numbers everyone else obsesses over. The follower count, the likes, all the stuff that makes you feel behind.
There are only three numbers I actually look at now, and they changed everything about how I show up.
If soc...
Okay this was a week 🫣
I thought this part of my business was untouchable. Eight years, rock solid, never once given me a reason to worry.
Then last week, in a single notification, it all started shaking. And the wildest part? My body knew it was coming days before it happened.
I'm telling you the whole story in this one, the dream that warned me, what actually went down, and the thing every single one of you needs to put in place be...
Recording this one from a Hub co-work space in Brisbane, coffee in hand, in full flow 🤎
I've been mapping out what's actually shifted for me over the last two years since going all in on daily sales. And honestly, sitting down to write it, I got a bit emotional at how far I've come.
So I'm sharing six things. The mindset shifts, the money stuff, the things I stopped doing, and the one belief I let go of that changed ...
A lot of you have low ticket a bit misconstrued. We're not going for volume. If that's a shocker, you need to pay closer attention my loves. Chasing 550 sales a month is a job you gave yourself. I'd rather have 40.
I'm getting into the biggest mistake I see, and the one rule that makes low ticket actually work.
Come listen to this one 🥂
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Rainy Monday on the Gold Coast, hunkered in, and I've got something I really want to open your eyes to 🤍
We're talking brand deals and collabs. And before you go "ugh, that's not me, I'm not an influencer, my audience isn't big enough" - please stay with me. Because that's exactly the thinking that's keeping money on the table.
I'll be really honest with you about my own numbers (70% of my audience is basically dormant, no joke), th...
Everyone's talking about nervous system work right now, and honestly most of it splits into two camps. The woo, spiritual side over here, and the grounded, practical side over there.
Alex Eden meets you right in the middle 🤍
Alex is one of my private clients and a member of the Daily Sales Mastermind, and this conversation went deep.
We talk about her wild blend of sacred science, stoicism and somatic work, the journeys that sh...
Okay I cannot believe I'm saying this, but I just had a $100K week 🤍 100K worth of coaching contracts sent out in less than 48 hours.
And I'm giddy. Not because of the number, but because this model works. No launch. No ads. No huge audience.
Just one email, one Google Doc, and me responding to every single person myself.
But here's the part I really need you to hear. This week didn't start this week. It...
Just landed back on the Gold Coast from Singapore and this one poured out of me
Every single client I met in person this month said the same thing.
They love how clearly I explain concepts, and it's because I teach in shapes. Arrows, circles, little messy iPad scribbles.
But then something hit me on the flight over. I've been teaching the wrong shape for 18 months. The funnel drains and runs out. What I actual...
Recording this one from my hotel room in Singapore, cheeks hurting from smiling all day 🤎
The last couple of months have felt heavy. Nothing bad happened, sales still coming in, clients still signing.
But the energy just sucked back in and I hated it. That cruise control feeling after you've been flying.
So I made it my mission to fall back in love with my life and business. And it started with something so small. A glass of sp...
Okay this one's a treat 🤍
I'm sitting down with one of my incredible clients from the Daily Sales Mastermind, Jo Clark.
She spent 32 years in education, hit rock bottom six years ago, and rebuilt her entire life into a business helping women make the second half of life their best half.
We went everywhere in this chat. Second chapters, grief, empty nesting, friendships, and the real stuff of being a woman navigating big change.
...
Okay so I've hit record mid-thought on this one because I'm so excited
I've conjured up an entire month of in-person. Three events, a trip to Singapore, VIP days in Byron. And it's got me thinking about how much events have quietly shaped my whole business.
I know some of you just went "nope, click away" because hosting an event feels like the cringiest, scariest thing ever.
Trust me, I thought that too. I sti...
Okay so this one's a bit of a get-it-all-off-my-chest episode pour a cuppa and pull up a seat.
In-laws gone home, school holidays started, my little one got gastro, and somewhere in all of that I just lost my spark.
You know the feeling. When posting starts to feel like a chore and you're dragging yourself towards it with your whole body.
And if you know me, you know discipline and consistency are basical...
Okay so this one's deep. Think late night call with a glass of wine 🍷
I had my bestie Erin over on Friday and we sat up for hours talking about identity. Who we're becoming, why things don't feel quite there yet, the gap between the old you and the new you you're calling in.
And then one of my mastermind clients asked me the exact question I think you've been sitting with too. How do you keep selling every single day without burning...
My in-laws are here for two weeks (10 hour journey, two suitcases, a million stories from my mother-in-law 🤍).
So with way less time on my hands, I did something I've never done before. A midyear sale. 50% off for 50 hours only.
But here's the thing nobody tells you about passive income. It's not actually that passive. Your funnel is like a fire - you don't build it once and walk away. It needs stoking.
So I'm sharing exactly h...
Back to just me this week (you guys loved Michael, the DMs cracked me up 🤍).
I've been thinking a lot about how opportunities actually show up.
And no, I really don't think it's luck, even though people love telling me it is.
The truth is I create them. I make the space, I send the signal, and they come.
It's almost embarrassing how simple it is once you see it.
So this one's about what happens when you stop waiting and actually ...
Okay so I finally dragged Michael into the studio. It's been like two or three houses ago since he was last on, and honestly every time I get him on you guys go nuts with the questions.
If you don't know, Mike is my husband, my business partner, my bestie, and the back office brains behind everything I grow.
We've run this business together for eight years now and people are always shocked we haven't killed each other...
Hey guys, so I posted a carousel on Friday night breaking down my funnel and honestly the DMs have been wild.
The part that shocked people the most? I sell 40+ courses every month with no ads and no launches. People just find them and buy.
So I'm walking you through the whole thing in this episode.
How I go from a post on Instagram to a $7 course sale to people buying again and again. The customer ladder. The Googl...
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