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February 28, 2025 22 mins


Tired of overthinking that big idea, project or business book you want to write to amplify your authority and thought leadership?

Good news: this episode will get you unstuck and on your way to writing your business book.

Each episode of the Own Your Lane® Personal Branding Podcast highlights one of the four steps of the Own Your L.A.N.E. personal branding roadmap to help you gain clarity, confidence, and a clear path to growing your influence and impact.

L: Launch Your Vision – Lead with clear intention and purpose
A: Assert Your Difference – Define what uniquely sets you apart
N: Navigate Your Presence – Shape your personal brand foundation
E: Elevate Your Authority – Grow impact and influence with publicity

This week, we're focusing on "E-Elevate Your Authority" with host Michelle B Griffin and expert guest, author and executive ghostwriter Emily Crookston, PhD. who is here to tell us exactly how to get our "unwritten' works out there to build your personal brand and business.

If you're a classic overthinker, overwriter, procrastinator, or perfectionist, we'll help you get over this and write that book.

From Emily's three tips that sabotage us to her Big Ideas extractor method, she will walk us through her process and latest book, UNWRITTEN: The Thought Leader's Guide to Not Overthinking Your Business Book, plus free course, you're on your way to growing your authority as a woman in business.

LINKS

Connect with Emily Crookston on LinkedIn

Ready to Own Your Lane? - The Brand Leaders® Podcast


Michelle B. Griffin is a keynote speaker, personal brand and PR strategist, author, podcaster and LinkedIn® visibility expert who helps high-achieving professionals elevate their visibility and influence for business growth.

As the founder of Brand Leaders® Executive Branding and creator of the Own Your Lane® Recognition Roadmap, she helps B2B founders, leaders and industry experts position their personal brands and leverage LinkedIn + PR to grow influence, increase demand, and become top-of-mind authorities to accelerate business growth.

Book a chat with Michelle to discuss speaking, advising or workshops to scale visibility, influence, and business growth. MichelleBGriffin.com/chat

WEBSITE: MichelleBGriffin.com
EXECUTIVE BRANDING ADVISORY: Brand Leaders
READ: My Personal Branding Books
LISTEN: The LinkedIn Branding Show
CONNECT: With Me on LinkedIn

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