Want to build authority and get visible using video? As an expert ready to put yourself out there on YouTube, yet may feel stuck in overthinking or perfectionism, this is your step-by-step beginner’s guide.
In this week's episode, host Michelle B. Griffin is joined by Vicki O’Neill, CEO of KenKay Marketing and YouTube strategist, who shares how she went from hiding behind her mom’s leg as a shy child to now teaching others how to confidently grow their brand and visibility using YouTube.
In this episode, we cover:
00:00 – Welcome + why video is your next best move
03:20 – Vicki’s story: From introvert to YouTube authority
06:45 – The mindset shift that helped her stop hiding
08:50 – Why YouTube is a powerful platform for experts
12:15 – First steps: Strategy + research (without overthinking!)
15:40 – The danger of perfectionism and how to overcome it
19:00 – Creating a realistic content plan (and sticking with it)
22:45 – The power of consistency and content batching
26:00 – Tools + tech you need to get started (spoiler: it’s simple)
30:00 – Finding video topics that attract the right audience
36:10 – Staying motivated, specific, and in your own lane
40:00 – Key takeaways + how to connect with Vicki
Whether you're just getting started or looking to be more consistent, Vicki shares practical advice, personal stories, and powerful encouragement to help you own your brilliance and show up boldly on YouTube.
Own Your Lane® Recognition Roadmap
Each episode of the podcast highlights one of the four steps of the Own Your L.A.N.E.® Recognition Roadmap, and today we focus on Elevating Your Authority by using YouTube to be seen, known, and trusted as a leading voice in your niche.
✨ L: Launch Your Vision – Lead with clear intention and purpose
✨ A: Articulate Your Difference – Define what uniquely sets you apart
✨ N: Navigate Your Presence – Shape your personal brand foundation
✨ E: Elevate Your Authority – Grow impact and influence with publicity
LINNKS
• Connect with Vicki O’Neill on LinkedIn: https://www.linkedin.com/in/vickioneill
• Free personal brand resources: https://michellebgriffin.com
🎙️Be sure to like, subscribe, and hit the bell for weekly episodes that help you get visible, build your brand, and Own Your Lane.®
Ready to Own Your Lane? - The Brand Leaders® Podcast
Michelle B. Griffin is a keynote speaker, personal brand and PR strategist, author, podcaster and LinkedIn® visibility expert who helps high-achieving professionals elevate their visibility and influence for business growth.
As the founder of Brand Leaders® Executive Branding and creator of the Own Your Lane® Recognition Roadmap, she helps B2B founders, leaders and industry experts position their personal brands and leverage LinkedIn + PR to grow influence, increase demand, and become top-of-mind authorities to accelerate business growth.
Book a chat with Michelle to discuss speaking, advising or workshops to scale visibility, influence, and business growth. MichelleBGriffin.com/chat
WEBSITE: MichelleBGriffin.com
EXECUTIVE BRANDING ADVISORY: Brand Leaders
READ: My Personal Branding Books
LISTEN: The LinkedIn Branding Show
CONNECT: With Me on LinkedIn
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