Owned and Operated - A Plumbing, Electrical, and HVAC Business Growth Podcast
The Owned and Operated electrical, HVAC, and plumbing business growth podcast is hosted by John Wilson and Jack Carr. These two Home Service Business owners bring you weekly podcasts and daily content with multiple perspectives, actionable advice, and info on an ever-changing industry revolving around advertising, lead generation, and more. Join us every Tuesday for topical conversations that unlock the potential for your business growth. Covering topics from top-tier talent recruitment to mastering marketing strategies and scaling your home service business, the podcast aims to be your guide on the path to entrepreneurial success. For more information, visit www.ownedandoperated.com.
Episodes
In this episode of Owned and Operated, John Wilson is joined by Jack Carr (Jackquisitions) to break down the 4 steps to train your sales team and raise revenue fast.
From building a repeatable process to setting metrics, John and Jack share how to treat sales like an order of operations—diagnosing problems step by step so your team can fix weaknesses and improve call over call. They discuss why consistency beats ad-hoc training, how...
In this episode of Owned and Operated, John Wilson is joined by Jack Carr from Jackquisitions to break down how to hire the perfect employee—the true A-player who moves your business forward. From defining success to matching personality to role, John and Jack share a 4-step playbook to build an offer A-players want, market the job like a product, scope roles tightly with clear KPIs, and screen for the right behavioral fit.
They div...
In this episode of Owned and Operated, John Wilson is joined by Jen Laughlin from WeSupplyTrades to break down how contractors can cut material costs without sacrificing quality. From OEM parts to exclusive brands, John and Jen dig into real-world ways to protect margin, get parts fast (even if you’re rural), and build supplier partnerships that actually help you scale.
They dive into shipping realities (UPS vs. LTL), why ...
In this episode of Owned and Operated, John Wilson is joined by Jack Carr from Jackquisitions to break down the four steps every business owner must take to truly become a CEO. From leaving the tools behind to managing senior leaders, John and Jack share the exact progression operators go through—and the pitfalls at each stage.
They dive into the messy middle stages (what Jack calls “owner’s hell”), where infrastructure costs skyroc...
In this episode of Owned and Operated, John Wilson is joined once again by Ethan Wright from Service Scalers to answer a big question: what would you do with a million-dollar marketing budget?
Together, they unpack how $1M breaks down between demand capture (LSAs, PPC, SEO, lead partners) and demand generation (TV, radio, social, branding) — and why the first priority is always the lead. John and Ethan talk about beating proven chan...
In this episode of Owned and Operated, John Wilson is joined by Ethan Wright from Service Scalers to tackle the three biggest marketing mistakes that keep service companies from scaling. Together, they break down why most owners get lost chasing leads, how spreading budgets too thin kills ROI, and why neglecting your Google Business Profile can cost you serious growth.
John and Ethan dig into the numbers that actually matter—booking...
In this episode of Owned and Operated, John Wilson sits down with Jack Carr from Jack Acquisitions, who also runs Rapid Response Plumbing, Heating & Cooling in Nashville, TN. Together, they break down the four most important pillars to scaling a home service company past $10 million a year: leads, people, sales, and infrastructure.
John and Jack dig into what separates $1M businesses from $10M+ operators, from locked-in marketin...
In this episode of Owned and Operated, John Wilson sits down with Tony from Wanamaker to break down one of the biggest challenges contractors are facing in 2025: leads are tougher for everyone.
John and Tony dig into why this year has been so unusual for home service businesses, from cooler summers and unpredictable weather to rising digital costs and shifting media consumption. They unpack how operators can protect market...
Welcome to Day 30 of the Double Your Profit Series
The go-to series for contractors, home service owners, and small business entrepreneurs.
Today’s topic is one of the biggest levers you have in scaling your company: Cut Overhead Like a Maniac.
🧠 Why This Matters
Overhead is the silent profit stopper. Left unchecked, it can balloon quickly and quietly, eating into your margins without driving real gr...
Welcome to Day 29 of the Double Your Profit Series
The go-to series for contractors, home service owners, and small business entrepreneurs.
Today’s lesson might surprise you because it runs counter to the current industry hype: Don’t Overinvest in Technology.
🧠 Why This Matters
In the trades, there’s a new app or software tool launching seemingly every hour. Each one promises to grow your business, impro...
Welcome to Day 28 of the Double Your Profit Series
The go-to series for contractors, home service owners, and small business entrepreneurs.
Today’s lesson is simple, bold, and direct: Outspend Your Competitors in Sales & Marketing.
🧠 Why Outspending Works
Marketing isn’t a cost — it’s an asset. It’s the lever that drives growth, creates demand, and keeps your pipeline full. While many competitors...
In this episode of Owned and Operated, John Wilson sits down with Tony Castellucci from Wanamaker to break down how home service companies should think about marketing spend at three different levels: $100K, $500K, and $1M.
Tony and John dig into what works (and what doesn’t) as your budget scales. From avoiding white noise and wasted spend, to maximizing digital safety nets like SEO, PPC, LSAs, and Google My Business, the conversa...
Welcome to Day 27 of the Double Your Profit Series
The go-to series for contractors, home service owners, and small business entrepreneurs. Today we’re diving into a powerful framework for spending money wisely: Strategic vs. Non-Strategic Costs.
🧠 Why This Matters
Not all expenses are created equal. Some costs fuel growth and strengthen your competitive advantage. Others just bloat the business, add headcoun...
Welcome to Day 26 of the Double Your Profit Series
The go-to series for contractors, home service owners, and small business entrepreneurs. Today’s lesson is the natural follow-up to yesterday’s topic of Cut Complexity. Once you trim what doesn’t work, the next step is simple: Multiply Your Winners. Why Multiplying Winners Matters
Too often, owners keep dragging along departments or services that look big on top-line r...
#236 — AI Sales Engines for Home Services: Tal Shub on Craft & Closing More Deals
In this episode of Owned and Operated, John Wilson sits down with Tal Shub, CEO of Craft, to dive into how AI is transforming sales in the home service industry.
Tal shares how Craft built an AI-powered sales engine that listens to customer conversations, provides real-time coaching, and helps service teams recover lost revenue. From boos...
Welcome to Day 25 of the Double Your Profit Series
The go-to series for contractors, home service owners, and small business entrepreneurs.Today’s topic is one of the most important lessons I’ve learned in scaling a business: Cut Complexity. Or, as I like to say: Simple is Scalable.
🧠 Why Simplicity Wins
Complexity creeps in quietly — through overbuilt processes, too many services, or redundant systems. It feels l...
Welcome to Day 24 of the Double Your Profit Series
The go-to series for contractors, home service owners, and small business entrepreneurs.
Today we’re diving into one of the most important — and often most confusing — financial topics in business: Cash Flow.
It’s the reason so many owners scratch their heads at year-end when their accountant says, “Congrats, you made a profit,” but the checking account feels empty...
Welcome to Day 23 of the Double Your Profit Series
The go-to series for contractors, home service owners, and small business entrepreneurs.Today, we’re talking about a trap that many business owners fall into as they grow: Over-Delegation.
Yes, you should delegate. Yes, you should make yourself replaceable in the day-to-day. But there’s a critical line you cannot cross: abdication.
🧠 Why Over-Delegation Is Da...
Welcome to Day 22 of the Double Your Profit Series
The go-to series for contractors, home service owners, and small business entrepreneurs. Today, we’re diving into one of the fastest ways to improve margins without cutting jobs, service quality, or growth: Vendor Negotiations. If you had to find 10% savings in your business today, where would you look first?
That’s right — your vendors.
🧠 Why Vendor Negotiat...
Welcome to Day 21 of the Double Your Profit Series
The go-to series for contractors, home service owners, and small business entrepreneurs.
Today, we’re tackling a silent bottleneck of growth: Over-qualifying what you already know.
The truth is simple: speed wins. Most businesses don’t fail because they made a wrong call — they fail because they got stuck waiting for the perfect call. Analysis paralysis keeps you s...
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