#198 This ONE Mistake Can Tank Your First Acquisition

Don’t Fall for the Buyer’s Trap: Why No-Marketing Businesses Aren’t Easy Wins
 In this episode of Jackquisitions, we dive into a common pitfall many first-time buyers fall for—the belief that a business with little or no marketing is a “goldmine” just waiting to be unlocked. Spoiler: it’s not that simple. Using the tongue-in-cheek example of an underwater basket weaving business, we break down the real costs of building out a marketing engine from scratch.

Jack unpacks the "buyer’s trap": the dangerous assumption that adding marketing will instantly generate revenue. In reality, successful marketing requires time, capital, and deep strategic focus—and that investment often erodes the profit margins buyers were initially excited about. Instead of chasing fixer-uppers, Jack recommends targeting businesses with established marketing systems already in place. It’s about buying stability, not a project.

Whether you're just starting your acquisition journey or knee-deep in LOIs, this episode is a must-listen for anyone looking to grow through home service business acquisitions without overextending financially.

🚨 In This Episode, We Cover:

🔹 Why “just add marketing” is a flawed growth plan
 🔹 The hidden costs of launching marketing from zero
 🔹 Avoiding the buyer’s trap and protecting your upside
 🔹 How to evaluate marketing systems before buying
 🔹 Real-world examples (including underwater basket weaving)
 🔹 Jack’s criteria for choosing scalable, stable businesses

🎙️ Episode Host
 🗣️ Jack [@theHVACJack]

💼 Special Thanks to First Internet Bank!

 Looking to buy or expand a business? First Internet Bank is a National Preferred SBA lender specializing in acquisitions for the skilled trades. Their SBA loan program offers up to 90% financing for business acquisitions, partner buyouts, and commercial real estate—plus optional lines of credit to fuel future growth. Unlike traditional lenders, they take a “how can we” approach, making deals happen for both first-time buyers and experienced operators.

👉 Special Offer: Mention Owned and Operated for a reduced good faith deposit and a complimentary deal review + buyside prequalification.

Connect with Alan Peterson from First Internet Bank here to get started 

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John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC

📌 Disclaimer:
Some links may include UTM parameters for tracking. Episodes may feature paid sponsors, but all opinions are our own. Always do your own research before making business decisions.