In this episode of Owned and Operated, John Wilson is joined by Jen Laughlin from WeSupplyTrades to break down how contractors can cut material costs without sacrificing quality. From OEM parts to exclusive brands, John and Jen dig into real-world ways to protect margin, get parts fast (even if you’re rural), and build supplier partnerships that actually help you scale.
They dive into shipping realities (UPS vs. LTL), why exclusives like Stream33/Breeze33/Bright33 can be margin game-changers, how to handle fraudulent tool orders, and what trust + open communication with your wholesaler should look like. John shares how swapping SKUs and auditing his top 500 items unlocked big savings inside a $30M home service company.
Together, they unpack:
Being the “lifeline” for hard-to-find OEM parts (and why that wins lifetime customers)
The SKU audit playbook: start with your top 500 and swap line by line
Partnering with wholesalers in 2025: trust, feedback loops, and clear expectations
Facility maintenance & rural logistics: stocking strategy without bloating inventory
🎙️ Host
John Wilson
🎙️ Guest
Jen Lauglin
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💼 Modernize is how smart contractors scale.
With inbound calls, live transfers, and branded programs, Modernize connects you to ready-to-buy homeowners. Over 9M leads delivered and $4B+ in revenue generated.
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💼 Shoutout to Avoca AI!
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More Ways To Connect with O&O
John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC
📌 Disclaimer: Some links may include UTM parameters or affiliate relationships, meaning we may earn a commission if you make a purchase. Episodes may feature sponsors, but all opinions expressed are our own.
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