Welcome to Day 27 of the Double Your Profit Series
The go-to series for contractors, home service owners, and small business entrepreneurs. Today we’re diving into a powerful framework for spending money wisely: Strategic vs. Non-Strategic Costs.
🧠 Why This Matters
Not all expenses are created equal. Some costs fuel growth and strengthen your competitive advantage. Others just bloat the business, add headcount, or waste capital without moving you forward. The challenge? Everyone — even smart owners — overspends on non-strategic costs without realizing it.
💡 What You’ll Learn in This Episode:
How to identify strategic costs that drive growth (marketing, technology, automation, strong locations, top talent in key roles)
What qualifies as non-strategic costs (bloated HR or admin teams, unnecessary overhead, prestige office space beyond what’s needed)
💸This Episode is Brought to You by CFO Made Easy
Built a strong trades business? Let’s take it to $10M and beyond. CFO Made Easy offers part-time CFO services for home and trade service businesses—helping you boost cash flow, maximize profit per tech, and make clear growth decisions.
📈 Free Offer: Book a 45-min Financial Insight Session to uncover growth blockers.
📌 Disclaimer: Some links may include UTM parameters or affiliate relationships, meaning we may earn a commission if you make a purchase. Episodes may feature sponsors, but all opinions expressed are our own.
⚙️ The Big Picture
Strategic costs propel your company forward. Non-strategic costs hold it back. The difference between the two isn’t always obvious — which is why you must evaluate them carefully, often, and ruthlessly. The businesses that thrive are the ones that invest heavily in what grows profit and cut aggressively from what doesn’t.
🔥 Think of this episode as your filter for deciding where every dollar should go.
📚 Keep Learning
More Ways To Connect with O&O
John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC
📌 Disclaimer: Some links may include UTM parameters or affiliate relationships, meaning we may earn a commission if you make a purchase. Episodes may feature sponsors, but all opinions expressed are our own.
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.