Welcome to Day 29 of the Double Your Profit Series
The go-to series for contractors, home service owners, and small business entrepreneurs.
Today’s lesson might surprise you because it runs counter to the current industry hype: Don’t Overinvest in Technology.
🧠 Why This Matters
In the trades, there’s a new app or software tool launching seemingly every hour. Each one promises to grow your business, improve efficiency, or magically solve problems. The truth? Technology can help — but too much tech, or adopting it too early, can actually hurt profit instead of fueling it.
💡 What You’ll Learn in This Episode:
Why early adopters risk blowing money before tools prove their ROI
The reality of the trades “gold rush”: more tech being built than most companies can possibly use
How SaaS fees quietly stack up and eat into margins when tools aren’t fully implemented
Why distraction during implementation is often more expensive than the software itself
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📌 Disclaimer: Some links may include UTM parameters or affiliate relationships, meaning we may earn a commission if you make a purchase. Episodes may feature sponsors, but all opinions expressed are our own.
🔥 Think of this episode as your reminder to scale smart: better processes first, better tools second.
📚 Keep Learning
More Ways To Connect with O&O
John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC
📌 Disclaimer: Some links may include UTM parameters or affiliate relationships, meaning we may earn a commission if you make a purchase. Episodes may feature sponsors, but all opinions expressed are our own.
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