In this conversation Chief Operating Officer, Anthony Broom, from Vitauthority discusses the brand's background and its focus on women's health, collagen, and weight management. He expresses gratitude for the partnership with GNC and the positive reception of their products. Anthony explains how Vitauthority started as a direct-to-consumer brand and built a community of avid fans. He highlights the comprehensive formulations and approachable packaging of their products. The conversation covers marketing strategies, upcoming initiatives, and retail promotions. Anthony emphasizes the importance of education and plans for product expansion. The discussion concludes with a focus on selling techniques, field demo teams, and the excitement for the future of Vitauthority.
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