We’re talking to Lindsay Tjepkema because she's a leader in the world of marketing and content creation! As the CEO and Co-Founder of Casted, a podcasting platform for businesses, she's helping brands everywhere use audio and video content to amplify their messages. In this episode, Lindsay introduces us to Amplified Marketing, a holistic marketing strategy that amplifies the reach and impact of a brand's message, and stresses the importance of taking a strategic, data-driven approach in order to achieve the best results.
Quotes
“The whole philosophy is to get creative, have a conversation, prioritize human connection. Do the thing that your marketer's gut knows you should do, and hopefully that you're using data to know make a show, make a podcast, then amplify it.”
Time Stamps:
* (1:13) Meet Lindsay, and learn about Casted’s marketing philosophy
* (7:47) What is Amplified Marketing?
* (13:53) Who is Amplified Marketing for?
* (16:19) Using data to shape your content strategy and measure results
* (27:20) Lightning round!
Contact Us
Got a topic idea? Hot take? Guest pitch?
We’d love to hear from you! Reach out to us at PageOne@DemandJump.com.
Sponsor
This podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn’t rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at DemandJump.com.
Links
- Connect with Lindsay on LinkedIn
- Follow Ryan on LinkedIn
- Follow Drew on LinkedIn
- Learn more about DemandJump’s marketing tools
- Learn more about Casted
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